Advertising is a form of business communication that conveys an openly sponsored message to sell a product or service. The two valuable skills for those who want to succeed in advertising are copywriting and visual designing. Ethical norms are another important issue in the sphere.
A typical essay on advertising might focus on various types of advertising mediums and their effectiveness, including the effect of gender on buying decisions. Another option is to write about advertising strategies and the latest trends in the industry. Alternatively, you could tell the readers about the essential steps in advertising planning and early-stage processes. Other interesting aspects of advertising to consider are the methods of measuring customer satisfaction.
Below you will find a comprehensive list of free advertising essay samples written by high-performing students. Enjoy and get inspired!
Introduction Success in the highly competitive automotive industry is largely dependent on how well the car maker is able to position the product in the market to appeal to the customers who are faced with an ever growing range of cars in the market. The upcoming of many car manufacturers...
Introduction The constant changes in society in general and the business environment in particular, directly influence the consumers and the strategies used to reach them. In terms, of marketing, it can be seen that the fewer methods available for advertisement delivery in the past, emphasized the content of the message,...
Abstract This report will analyze the role of Integrated Marketing Communication (IMC) in the brand-building process. It will closely examine, Nokia, as a company that has successfully built and maintained a positive brand image by applying the IMC tools. It will start by defining IMC and its importance, illustrate the...
Background Autonomy Corporation was started in 1996 as a software company in, England, Cambridge. The company is headquartered both in Cambridge and San Francisco in the UK and the US respectively. Autonomy Corporation has offices in many parts of the world including Germany Japan and Australia (autonomy.com 2010, p. 1)....
Introduction Testify is a new brand of chocolate that has its headquarters in the US and is to be launched in the UK market. This has been considered due to its good performance in the US. Since it was established in the US market, it has recorded an encouraging performance....
Introduction Marketing is quite important for any organization. It is through this that awareness about the existence of the organization among the relevant clients is made. It mainly involves getting to identify the customers who require the companyâs products and or services, coming up with methods of informing them, satisfying...
Introduction Advertisement is creating awareness of a certain product that is in the market. In other words, it is the paid communication by an organization that would like its information disseminated. The term client or sponsor is the term used to refer to the company that is paying for the...
Introduction For a business or organization to run smoothly, there are basic strategies that have to be employed to bring about tremendous changes. The changes that have to be implemented by the management include customer satisfaction which will lead to increased profits. A campaign plan is enhanced through the use...
Introduction Even the most ordinary observer will realize that the present marketing environment has drastically gone through transformational changes in the recent years. The increased competition between companies both at the local and global arena has drastically changed the way things are done in the marketing scene. Companies have used...
Executive Summary The marketing plan of all the contemporary issues related to e-marketing of the university, the plan consists of the propagation of the complete market plan for the university in the upcoming online program. The plan consists of analysis, researching and final implementation of the project for success. It...
Introduction Social media is mainly a combination of internet tools that combine information technology with social interaction (Lake, 2009). In business to business marketing, it offers marketers a forum to communicate with each other, their customers, and their potential consumers. By personalizing the business brand, social media allows the marketer...
âIs advertising more effective when people like itâ One of the major challenges of any organization is to understand its potential customers. This is related to external factors. Advertisement (Ad) is an effective technique to control this factor. Advertising is the subset of the marketing mix. âDunnetal (1978) viewed advertising...
Outline The development of modern market research has been astronomical. New methods of knowing the increasingly complex market position are required for effective product placement. Moreover, e-commerce development has seen an unprecedented direct-to-customer opportunity for marketing. The use of segmentation is to determine the present and the prospective customers by...
Introduction There is a well know clichĂ© in marketing that goes something like ‘even if you build the world’s best mousetrap, the world will not beat a path to your doorstep.’ The only option is to market the product as best as you can. This implies the importance of marketing...
Marketing is synonymous with sales. A good marketing plan is given a passing grade if its implementation would result to an increase in net profits. An increase in net profits would involve the four Ps of marketing. The price of the product is first P of marketing. Product is the...
Introduction Marketing initiatives by any company are charged with the role of making the product more appealing than competing ones. Heather (2004) says that one of the core values of any given business entity is its brand. While marketing entails moving the product from the production line to the shopping...
Introduction Nowadays, Customer Relationship Management (CRM) remains a primary strategy that is used by various companies around the world in order to provide a high-quality service to clients. One of the most famous hotel chains of the Middle East, Jumeirah, can serve as an excellent example of a company that...
Introduction Today, Integrated Marketing Communication (IMC) becomes one of the main techniques which help marketers and retailers to boost sales, exchange of goods, services and information. In the last decade, IMC has come to be widely viewed as an area of considerable economic and social importance. The development of Internet...
Abstract The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities by using the narrative literature review methodology. The total study sample included five high-quality, empirical articles that are critically appraised...
Introduction Marketing and other effective promotional strategies play a very important role in creating a good impact for prospective consumers. In today’s time, many marketing strategies are focused mainly on attracting the consumer’s attention by creating a good impression. This is the very reason why various forms of media have...
Breakdown of IMC functions To meet the IMC strategy 3 specific action plans need to be implemented: Developing greater brand awareness through Social Networking This strategy involves putting into action a variety of online marketing campaigns through social networking such as Facebook to increase the number of people that are...
Introduction Research shows that many business firms are adopting integrated marketing communication (IMC) to enhance marketing in their firms. This is because of the realization that integrated communication in marketing helps to improve marketing efficiency besides assisting the firms to reduce costs of marketing. Integrated marketing communications assemble all components...
Abstract The present research brief seeks to describe the effects of eWOM marketing on consumers. EWOM is defined as partner-to-partner communication with a goal of sharing information on a product or a service via the Internet. Current research describes the phenomenon as spontaneous and naturalistic but describable and manageable when...
Introduction Marketing communication is the process of receiving and delivering information between all stakeholders in the market. It is related to the marketing mix in that companies apply the promotion element to get in touch with the market. The use of marketing communication defines the relationship between a company and...
Executive Summary Airbnb is a leading online retailer that offers a wide variety of products in the hospitality and travel industries. Headquartered in San Francisco, California, the firm has made impressive progress over the years and it is currently offering its services in the global market. The firm faces numerous...
Continuation McDonald’s’s Adverts in Russia In this section, we shall discuss the results from McDonald’s’s adverts that we have already summarized in the previous section similar to what we have done for Coca-Cola Company. First, let us briefly review the results of the sentence structure used by McDonald’s’s in its...
The report discusses the customer profile and target market for Apple Inc and the companyâs brand positioning strategy. It also describes how Apple uses integrated marketing communication to boost performance. Apple Company Profile Apple Incorporated is an American technology company that is renowned for the production of iPhones. The company...
Introduction FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customerâs expectations. The companyâs promotion, the implementation of the communication using advertising, PR, sales promotion, direct marketing, personal sales, and other issues, composes the communications mix. While...
Question One: Advertising Clutter Advertising is an evidence-based practice guided by changing consumer expectations, competitive rivalries, and emerging technologies. With many companies producing and marketing similar products to the same target group, advertising clutter has become a unique challenge that must be dealt with. The term âadvertising clutterâ refers to...
Introduction The use of the Internet to promote businesses has been on the rise ever since the Internet was realized. Both big and small companies are using the Internet to expand their businesses. There are numerous advantages of using the Internet as an avenue for conducting business. Social media is...
In the recent past, social media has significantly grown among the international business community (Evans, 2010). With millions of users logging into different social media platforms to communicate with their close associates, it is not a surprise to see more business enterprises turning to various social media platforms as their...
Comparison of the customer initiated marketing communications model and the customer decision-making model. IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning adds values to and evaluates all the roles of a range of communication disciplines, it combines all the communication disciplines to provide...
Introduction Reputation management concept is paramount to all organization. This concept reveals the impression that people and other organizations have on a particular organization. Many scholars have postulated that the chief role of public relations should be reputation management of an organization (Phillips, 2006). This brings about a debate whereby...
Introduction The integrated marketing communication channel is complete when the decoder and encoder can decipher the communication codes in the form of images and letters that appeal to a client. Any integrated marketing communication should have a functional model that will cue the mind of a customer towards a product...
Introduction Social media is an intellectual and technical trend that is currently permeating many features of business including consumer marketing among others (Kaplan & Haenlein 2010). Social Media brings together people from diverse cultural and religious backgrounds, and thus it has become a marketing tool for many businesses (Kontu &...
Introduction Businesses are embracing social media because they realize that conventional forms of online marketing are becoming inefficient. Consumers have increased their preferences for online media and are reducing their interest in traditional media. Customers trust other internet users. It is also easier to engage a large audience in social...
