Marketing Planning
Introduction The current business environment is full of market challenges among them being the rapidly changing consumer demands, the changing consumption trends, and the involvement of modern technologies in the production and marketing of business items (Gorski 2003). Given such issues in the consumer markets, companies are increasingly finding ways...
Words: 3140
Pages: 13
Marketing Planning
Executive Summary Scope, Aim, and Topic of the Report The project report highlights the market entry strategies used by a multinational corporation. It indicates how the company has managed to succeed and the challenges encountered. The report focuses on the non-alcoholic beverage and narrows down to the Coca-Cola Company in...
Words: 4973
Pages: 20
Marketing Planning
Executive summary The marketing plan presented forms the foundation for introducing new wine brands into the Indian market by the Treasury Wines Estate. The analysis provides the outlined strategies the company will follow to attain its primary strategic objective. New wine brands will be presented as a unique liquor while...
Words: 3931
Pages: 16
Marketing Planning
Introduction Business organizations experience various challenges in the current market that thwart the operations and efforts to meet their objectives and goals. There is high level of competition in the markets owing to high number of players. Customers also exhibit changing patterns in their needs, with business organizations being forced...
Words: 3969
Pages: 15
Marketing Planning
Abstract A marketing plan is as important as a business plan itself. Both documents help a company to prepare for the future. A marketing plan contains the strategies that are to be used in the process of promoting a good or a service in the market. The following marketing plan...
Words: 3286
Pages: 13
Leadership Styles
Think Piece One According to the Myer Briggs test, my psychological type is an introvert. My personality type (introvert) is likely to affect my organizational performance in the sense that, I derive my energy from working by myself and often, I will be action-oriented (more like extroverts). This trait will...
Words: 4878
Pages: 18
Economics
Introduction Saudi Arabia has experienced economic development, but also many challenges due to oil price volatility. In mid-2014, oil prices declined, impacting the country’s economy despite the government’s earlier diversification strategies. The government roadmap for development, Vision 2030, envisioned a bright future for Saudi Arabia in terms of full progress...
Words: 5481
Pages: 21
Economics
Introduction The Unite Arabs Emirates (UAE) is a federation of seven emirates situated in the Middle East, in the Arabian Gulf. The federation was formed in 1971 and implemented its permanent Laws in 1996. In early 18th century, the British signed a peace treaty with the coastal rulers of the...
Words: 3825
Pages: 14
Management Theory
Introduction Business environment is rapidly getting competitive, and firms are forced to find better ways of managing this competition. According to Sarkar (90), the current market competition has gotten so stiff that firms are finding it difficult to manage their operations without the threat of losing their market share. This...
Words: 4132
Pages: 17
Strategic Management
Strategy Change Cycle Importance of the Hiring Strategic Planning Consultant Habitat for Humanity Texas is a non-profit making organization that seeks to work with various stakeholders within this country to provide homes for the financially challenged people living in Texas. Besides organizing for loans, this organization also offers full sponsorship...
Words: 5405
Pages: 20
Human Resource Management
The definition of motivation hinges around words like drive, inspiration, and impetus. It is about what makes a person interested in performing a certain task or engaging in a particular activity. Pepitone and Bruce (1998) defined motivation as the reason why individuals participated in certain endeavors. This view of motivation...
Words: 3652
Pages: 14
Human Resource Management
Principles of effective workforce planning and tools used to carry it out Workforce planning is a process of identifying and addressing the current skilled labor as well as the skills needed in an organization. When carrying out workforce planning, there are key principles that the organization management takes into consideration,...
Words: 3089
Pages: 12
Logistics
Introduction Supply chain management involves managing a “network of interconnected businesses concerned with the ultimate provision of product and service packages required by end consumers” (Jespersen and Skjott, 2005, p. 17). Supply chain management activities include order processing, transportation and storage of goods which may include work-in-progress and raw materials....
Words: 3326
Pages: 13
Logistics
Abstract Effective supply chain management of an organisation ensures that the systems for supply chain management reduce various costs that are associated with supplies. Thus, products and services are availed just whenever they are required in a manner that ensures sustainability of the increasing number of products that need to...
Words: 3950
Pages: 16
Logistics
Walmart Background Wal-Mart is an American multinational retail corporation that uses a technology-driven supply chain management (SCM) system to link suppliers, manufacturers, and distributors with customers. Incorporating information technology into its SCM practices has contributed significantly to Wal-Mart’s push and pull strategies of development and growth besides enabling it to...
Words: 3261
Pages: 13
Human Resource Management
In recent years, talent management has grown into a global concern for companies seeking to compete effectively in the global marketplace, particularly as the economy becomes more and more knowledge-based. The search for top talent now comprises a significant majority of the competition between companies in addition to competition for...
Words: 18818
Pages: 71
Company Analysis
Executive Summary Since its first store opened on March 30th, 1971, Starbucks has been a trailblazer in providing high-quality coffee in an arousing environment that makes customers feel at home. Since that first cup of coffee, The Company is a shimmering beacon of consistency. Products offered at Starbucks range from...
Words: 7811
Pages: 28
Company Analysis
Introduction Texas Instruments is based in the United States and was founded in 1930. It deals with the designing, production, and sale of semiconductors. The company sells its products across the globe. The company is the third-largest manufacturer of semiconductors across the globe. It comes third after Intel Corporation and...
Words: 5573
Pages: 17
Management Theory
Introduction Knowledge management in business has become one of the most important processes that aid organizations in governing the utilization, dissemination, and creation of knowledge. Randeree (2006, p. 145) posits that different organizations have developed an inherent interest in utilizing knowledge from employees for innovation, service provision, production, and management....
Words: 7630
Pages: 27
Management Theory
Introduction This topic aims at establishing an understanding of how project managers and their teams obtain and share knowledge and the influence of the surrounding, among other factors, on their decisions. The topic covers various concepts and theories from different sources related to project management and knowledge exchange. In today’s...
Words: 3003
Pages: 12
Management Theory
Introduction All organizations try to increase their productivity and gain market leadership. To help achieve this, the value of employees is great and many organizations are focused on ensuring that their employees perform optimally. To help measure performance, regular performance reviews are utilized. Evaluations can only be deemed as effective...
Words: 3136
Pages: 13
Logistics
Abstract This paper delves into the concept of supply chain management and the use of software in the sector. The effective management of the supply chain, from the production of raw materials to the consumption of finished goods by the end-user, gives the company a competitive advantage. Understanding the supply...
Words: 3139
Pages: 13
Logistics
Business Purpose Supply Chain Management and Competitive Strategy Emirates Post’s Background Emirates Post is an official postal operation in the United Arab Emirates that aims at managing several long-term and medium-term planning operations and postal and non-postal services and providing the citizen of the UAE with the required portion of...
Words: 3093
Pages: 12
Logistics
Explain fully the impact on the Supply Chain of transferring all the manufacturing to factories in India, Bangladesh and Philippines. From a Supply Chain perspective what risks do you think are involved and how would you recommend these are overcome? Impact of transferring manufacturing activities The transfer of manufacturing by...
Words: 3604
Pages: 13
Logistics
Introduction This paper will examine the sourcing plan which is a significant aspect of expenditure within the Colbertens Services Limited, which is a Dubai-based service company. When reviewing the cost aspects, the paper examines products, services, and logistics involved in the supply chain management at the company. From the research,...
Words: 6133
Pages: 23
Logistics
Toyota supply chain provides millions of people with jobs. This paper explains the role of supplier relationships, information technology, and procurement practices in supply chain. Discover strategies and solutions to improve Toyota supply chain management. Supply Chain Management and Business Objectives Importance of Effective Supply Chain Management Supply chain management...
Words: 3083
Pages: 12
Management Theory
Introduction This essay explores the concept of power and control in organizations. Whoever has power is able to exercise some form of control. Control is one of the most traditional functions or roles of management. The major aspect of this role is ensuring errors and mistakes are minimized in procedures....
Words: 3825
Pages: 15
Company Analysis
Read this paper to discover how Nestle has partnered with other firms. This report analyzes Nestle’s background, marketing strategy, and success factors. It also highlights the core factors that have been associated with its success and provides Nestle conclusion. There are numerous companies that have tried going international with no...
Words: 3288
Pages: 14
Company Analysis
Title This envisioned research will focus on the Virgin Group that is one of the dominant companies in United Kingdom. Although Richard Branson had established the company in 1989, he had laid its foundation when he ventured into the popular “Student Magazine” in 1970 (Dearlove, 2010). In this respect, the...
Words: 3306
Pages: 13
Leadership Styles
Abstract The primary aim of this dissertation was to offer a comprehensive analysis of transformational leadership as a headship style, as well as analyze the impact of the transformational leadership on the performance of employees. The study hoped to examine the influence of transformational leadership on the organizational commitment of...
Words: 17040
Pages: 67
Company Analysis
Introduction Costco Wholesale Corporation is a members-only retail and warehouse company whose main offices are in the United States. The company is the second largest retail chain in the USA and the third largest in the globe. The warehouse club sells a wide range of commodities in its over 671...
Words: 3045
Pages: 12
Company Analysis
Introduction Globalization has brought enormous dynamics in the world’s economy, especially in the business environment where organizations find themselves in highly competitive environments. One of the key areas that globalization has stimulated is the competition for talent in the workforce. Since 2003, human resource managers have faced an enormous challenge...
Words: 6092
Pages: 23
Company Analysis
Introduction Human resource, which is commonly known as HR, refers to the people that have been employed in an organization or company. Companies incorporate departments that are meant to specifically deal with HR the duties of the departments are the management of resources, hiring, training and generally catering to employee...
Words: 3644
Pages: 14
Company Analysis
Introduction Many organizations that operate in the global market contend that strategic initiatives are important in ensuring that they gain success both in the short-term and long-term. The HR department within any organization is established to handle issues that relate to employees, including enhancing motivation and conflict resolutions. The noble...
Words: 3591
Pages: 14
Leadership Styles
Introduction Background of the problem Nowadays, transformational leadership is among the most revered leadership styles. Organizations and businesses are seeking competent and committed leaders to solve their complications in the sphere of human resources management such as growing turnover, high absenteeism rates, the increase of the working stress and burnout...
Words: 35458
Pages: 121
Management
Introduction Definition Crisis management can be defined as a managerial practice that aims to help the company react to an undesirable event. A situation that could warrant the use of crisis management will most likely be of a scale that would cause disruptions in the normal operations of a company,...
Words: 8644
Pages: 32
Company Analysis
Executive summary This report focuses on Emirates Airline’s strategic planning and marketing process. It intends to assist the airline’s management team in understanding both the interior and exterior factors that affect the aviation industry. In return, they can restructure the company and come up with superior strategic plans. The present...
Words: 3338
Pages: 13
Company Analysis
Background Emirates Airlines is an organization that offers transport services in the airline industry. The company was established in 1985 by the government of the United Arab Emirates (UAE) and has experienced impressive economic growth over the years, growing from a leased fleet of two aircrafts to a large fleet...
Words: 3854
Pages: 15
Management
Abstract Organizational development is a concept that has gained popularity in the current competitive business environment. Companies are struggling with environmental forces and their success depends on the strategy that they embrace. Organizational development proposes a way in which companies can deal with these forces, especially when it comes to...
Words: 3303
Pages: 13
Management
Introduction The organizational and artistic of an institute in the Inter-relationship of procedures and tasks of the organization Organizational culture is commonly held and relatively stable beliefs, attitudes, and values that exist in an organization. Organizational structure is based upon the organization’s objectives in terms of its input, conversion process,...
Words: 6936
Pages: 26
Leadership Styles
Introduction The current economic environment calls for every business organization to ensure that they are perfect in every department to survive. The best of them, though, is leadership which determines the performance of all the other departments of the organization. Leaders in any business organization must ensure that they have...
Words: 5885
Pages: 22
Management
Introduction Managers in the 21st century should have the necessary skills which will enable them to be effective in discharging their duties (Harrison, 2005, p. 7). According to me, effective management is necessary for an organization to succeed. Management is concerned with getting people together to accomplish goals and objectives...
Words: 5532
Pages: 21
Management
Process Improvement Techniques for Organisational Operations For any organisation to succeed in improving productivity, the management needs to employ well structured and defined quality management techniques for continuous improvement. Although many strategies have been adopted by practitioners in management to improve productivity, the most prominent strategy is the concept of...
Words: 5562
Pages: 21
Management
Introduction The global business environment has changed significantly in the recent past. Certain developments such as the internet, management theories, outsourcing, and online banking have transformed how different organizations pursue their objectives. Many players in the global banking sector have been focusing on various approaches that can promote performance and...
Words: 3015
Pages: 12
Management
Introduction Throughout the 20th century, a focus on organizational change in both production and management processes became one of the most important aspects of debate and research in the field of organizational management. The term “organization” was used to refer to the process of coordinating and integrating the factors of...
Words: 12475
Pages: 45
Management
Abstract The world market is increasingly becoming competitive due to globalization that has been enhanced by technology. It is coming out clearly that dynamism is very important for firms to survive market changes. Firms must be in a position to change with the changes taking place in the market and...
Words: 14435
Pages: 54
Human Resource Management
Introduction Efficient management in an organization is a crucial tool towards the company’s growth as it ensures that the growth and business’ life cycle are sustained in the end. This assertion underscores why a company should invest in strategies that will work out well for it to achieve the set...
Words: 3617
Pages: 14
Company Analysis
Explain the significance of stakeholder analysis by completing a stakeholder audit for Electrolux and, using the stakeholder power/influence grid, indicate the extent that each of the stakeholder groups will need to be considered when developing a strategy There are quite a number of entities that make up stakeholder groups in...
Words: 4375
Pages: 17
Company Analysis
Introduction One very important aspect that will dictate success of any organization in this competitive world of business is how its human resource is managed. A situation where the workforce is handled in a less satisfactory manner will in most cases translate to a workforce that is not fully working...
Words: 3381
Pages: 14
Company Analysis
Introduction In the contemporary business setting, the increasing level of competition requires organisations to incorporate the necessary advancements for the realisation of a considerable share of the market. Technological innovation is one of the important factors that drive the competitiveness of players in diverse industries. Important to note, the globalisation...
Words: 3081
Pages: 13
Company Analysis
Firm Introduction The following report analyses the sales strategy of Hootsuite, an international firm that offers a range of social media management services and markets primarily to other businesses (B2B). The main purpose of all products offered by Hootsuite is to help companies increase their recognition on social media (“We...
Words: 3140
Pages: 13
Company Analysis
Abstract The primary point of this study was to investigate the adequacy of a powerful administration in the execution of the organisation. This study utilized the deductive methodology of exploration method; whereby the hypothesis and the theories were planned in the wake of experiencing the important writing. Likewise, the quantitative...
Words: 14400
Pages: 54
Company Analysis
Abstract Practical improvement is essential in the dynamic business environment. Brilliantly, this idea defines the sustainability of an organization and its dissolvability inside of a predefined timeframe. In the contemporary society, the term sustainable business alludes to the capacity to support profitable operations in the short and long terms as...
Words: 5028
Pages: 19
Strategic Management
Specific issues to be considered by international firms in developing their international strategies that are distinct from those considered by firms not involved in international trade Doole and Lowe (2008) consider a number of issues to play a significant role in developing international business strategies at industry and country levels....
Words: 3226
Pages: 13
Company Analysis
Abstract Service sector organizations build their competitive advantage using their employees. In such companies, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency level. This goal calls for the professionals to devise a plan for effective human resource management....
Words: 5589
Pages: 22
Company Analysis
Introduction Based at the Dubai International Airport, Emirates has grown to be the leading airline company in the Middle East and Asia. The airline has approximately 10,000 flights in a month covering major routes and cities of the world. By 2010, Emirates Airlines flights covered 74 nations mainly in the...
Words: 3377
Pages: 13
Company Analysis
Introduction Quality management is an issue that is integral to the success of an organization in its provision of services. That is the case with Al Fajer Enterprises. Al Fajer Enterprises is located in the UAE. It was established in 1970 by his highness, S. H. M. Al Maktoum. The...
Words: 3854
Pages: 14
Company Analysis
Executive Summary Service sector organisations build their competitive advantage using their employees. In such organisations, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency levels. This process calls for the professionals to devise a plan for effective human resource...
Words: 6659
Pages: 27
Company Analysis
The paper describes and analyzes the issues of H&M’s organizational processes and approaches to consulting and teamwork. It provides comprehensive conclusions and recommendations based on the highlighted problems. Introduction Organizational management is the key to achievement of a company’s objectives. The management is a complex role that contains two distinct...
Words: 3393
Pages: 14
Company Analysis
Introduction Starbucks Coffee Shop is a coffee house that is located along Conduit Street in London. The cafe is part of a chain of coffee shops run by a Seattle-based business giant chain, namely, Starbucks. It offers coffee, cookies, tea, and free Wi-Fi connection. The shop’s customers include both men...
Words: 3376
Pages: 14
Strategic Management
Executive Summary McDonald’s is one of the successful global organizations. Ray Kroc established it in 1955. Currently, it has more than 35,000 retail stores that serve beyond 70 million customers every day. The company expands globally through the franchise business model. By 2013, McDonald’s reported a net revenue of more...
Words: 3399
Pages: 13
Strategic Management
Executive summary Ritz Carlton needs to increase its occupancy rate. It needs to ensure that its new establishment picks up very fast. Its biggest bottleneck in meeting service demands is caused by the employee recruitment process. It takes longer to open faster and makes the hotel lose opportunities. Relying on...
Words: 3402
Pages: 14
Strategic Management
Introduction and Company Background The challenges associated with the implementation of strategies among business organisations are numerous. The hurdles are especially prominent among multinational companies, such as Starbucks Corporation. The current study involves a thorough analysis of challenges related to strategy implementation with regards to management. The author identifies some...
Words: 3102
Pages: 13
Strategic Management
Abstract Visions and missions are considered by business administrators to be important concepts of strategic management. The statements dictate the company’s future and direction. In addition, they influence employees’ behavior in the job setting. In spite of the extensive research conducted on these elements, some managers and business owners still...
Words: 3334
Pages: 13
Strategic Management
Introduction With the rapidly changing political and economic environments coupled with the requirements posed by globalization, governments from all over the world are faced with numerous challenges. They have to improve public services, provide higher added value, and increase accountability to be able to satisfy the ever-growing expectations of their...
Words: 3354
Pages: 13
Strategic Management
Introduction Strategic Quality Management (SQM) is a process identified in management literature as a blend of total quality management (TQM) and corporate strategy (Juran & green, 1993, Cited by Pheng & Hong, 2005). The SQM concept suggests that considering the provision of quality products and services can have a positive...
Words: 3316
Pages: 13
Strategic Management
Abstract This paper is concerned with the topic of implementation of strategic management in organizations belonging to the public sector. Whereas strategic management is widely utilized by private companies, its use by public institutions is a relatively new trend. This paper shows that employing strategic management in these institutions can...
Words: 3069
Pages: 12
Strategic Management
Abstract As organizations strive to ensure results and system solutions that meet the desires and preferences of consumers, there is a dramatic shift of organization towards project management. Organizations have indicated both success and failures in the implementation of project management. The main reason for such occurrence is that organizations...
Words: 4698
Pages: 18
Strategic Management
Introduction The growth in Internet technologies has facilitated e-commerce significantly. The industry has grown to include online services related to electronic funds transfer, Internet marketing, sales, data collection, and inventory and supply chain management among others. The notable trends in e-commerce are mainly innovation in products and services by using...
Words: 3042
Pages: 12
Strategic Management
Business-level competitive strategies Cost-Leadership Strategy This strategy mainly calls for the firm to maintain low costs in production within the industry for up to a certain level of the industry. It is achieved by determining average prices through which products are sold in the industry. As a result of the...
Words: 5368
Pages: 21
Business Ethics
Introduction Issues of ethics have been a significant concern within the workplace for decades. Adherence to ethics is paramount in the survival of every organization. Adherence to ethics contributes towards the improvement of business performance due to increment in the level of employee trust and commitment, high level of investor...
Words: 5307
Pages: 21
Business Ethics
Good ethics and good business In the business environment, there are a series of ethics that define the moral obligations expected of the business actors. Business ethics are applied in the management and corporate social responsibility to ensure that the business is sustainable in the short and long term since...
Words: 3577
Pages: 13
Strategic Management
The significance of different types of information systems (ISs) has been acknowledged by many business icons (Diez and Brian 3). Advancement in the provision of information has led to the development of information systems which support business plans and corporate missions (O’Brien and George 5). Generally, the most common information...
Words: 4121
Pages: 16
Strategic Management
Introduction Strategic planning is one of the core elements that an organization has to implement to foster its productivity. It usually entails the formulation of strategies aimed at the transformation of organizational or personal resources into meaningful output, with the sole objective of enhancing productivity. Strategic planning and management is...
Words: 3011
Pages: 12
Strategic Management
CISCO Case Study Cisco Value Chain Model One of the important tools used in analyzing the internal environment of an organization is value chain analysis. Weiler and Schemel (2003, p. 3) define the value chain analysis model as an organizational approach that explains business activities based on the activities’ economic...
Words: 3111
Pages: 12
Strategic Management
Introduction The purpose of this report is to explore the influence of strategic human resource management practices at the Abu Dhabi Tourism and Culture Authority (TCA). For the purpose of this report, strategic human resource management entails policies and practices that are developed and implemented to facilitate an organisation’s objectives....
Words: 3044
Pages: 12
Strategic Management
Historical Background of the Industry in the UAE The Period Between 1970 and 1989 The UAE Airline Industry was established in the year 1971 under the stewardship of Sheikh Zayed following the unity between Dubai and Abu Dhabi. By the end of the year 1971, the industry had more than...
Words: 9576
Pages: 35
Strategic Management
Abstract In the current business environment, organisations are facing a serious problem of managing dynamism of the external environmental factors. The external business environment keeps on changing, and firms are forced to master these changes and align their operations to them in order to remain competitive. This means that they...
Words: 3071
Pages: 12
Business Ethics
CSR approaches and phases Introduction “Corporate social responsibility (CSR) is a form of corporate self-regulation integrated into a business model” (Wood, 1991). As Banerjee (2007) further explains, “CSR policy functions as a built-in, self-regulating mechanism whereby business monitors and ensures its active compliance with the spirit of the law, ethical...
Words: 11063
Pages: 40
Business Ethics
Introduction Business ethics is an indispensable aspect in the rise of any business enterprise because it has been an element within the business environment for a long time. The phenomenon is clearly defined by the way business interacts with ethics, thereby generating the problem statements and how to solve them....
Words: 3267
Pages: 13
Business Ethics
Personal ethics Personal ethics refers to personal moral philosophy. These according to Aristotle (1987) are personal standards that guide the morality of an individual. Research indicates that most values are acquired during the earlier stages of life. In this case, children learn moral standards from their parents and their immediate...
Words: 3058
Pages: 12
Business Ethics
Abstract Business ethics as a discipline has been the matter of discussion the most prominent researchers and philosophers, especially in the XX century. Apart from that, the business had not met the peak of globalization until the second half of the XX century, which is why by now the issues...
Words: 5516
Pages: 22
Business Ethics
Introduction Human Resource Management (HRM) practices are subject to several ethical issues. While some of them are direct, other ethical dilemmas are unwritten and unspoken. This is why several regulations and institutions, such as the Equal Employment Opportunity Commission, govern the activities of HRM to make sure they comply with...
Words: 3169
Pages: 12
Marketing
Executive Summary Whole Foods Market is an American company that specializes in the production and sales of natural products. The company has branches in the United Kingdom and Canada. Whole Foods Market has spotted a void amid high-end consumers who prefer quality organic products in China. It intends to fill...
Words: 4893
Pages: 19
Leadership Styles
Introduction Regardless of the type of organization, good leadership is one of the primary determinants of the success of such organization. This is because; good leadership has both long term and short term impacts that are beneficial to an organization not only in good economic times, but also during times...
Words: 3149
Pages: 12
Leadership Styles
Abstract The most recent debates on leadership concepts tend to stress on leadership and innovation. Innovation is one of the key matters facing businesses at the moment. Innovation and generation of new ideas are important for product development and overall productivity. Every leader knows that an organization really needs a...
Words: 3028
Pages: 12
Marketing
Current Issues KACEN is a pharmaceutical company currently experiencing issues due to previous mismanagement of sales. As a result of previous mismanagement, a large audience of clients has been left with a negative impression of the company, leaving it open to attacks from competitors. Approximately 56% of all the potential...
Words: 3040
Pages: 12
Marketing
Introduction This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company. According to Lewis, Larner, and Heron (2008), Canterbury of New Zealand is an apparel company that specialises in the production of rugby kits. The company was established in 1904. Currently,...
Words: 3416
Pages: 14
Leadership Styles
Overview of Leadership theories Leadership can be defined as the process through which a person (leader) influences the actions of others (followers) to accomplish certain objectives, and/or set goals and also directs an organization in a manner that makes the firm have more cohesiveness and coherence (Day & Antonakis, 2012)....
Words: 4144
Pages: 17
Leadership Styles
Impacts of leadership on organizational culture and values and competitive advantage The term leadership carries extraneous connotations that create ambiguity of meaning. Additional confusion occurs due to the use of imprecise terms like power, management, authority, control, administration and supervision to refer to the same thing. Therefore, most researchers and...
Words: 4671
Pages: 17
Leadership Styles
Introduction The leadership field is evolving at a high rate. Initially, leadership focused on studying individual leaders. Nevertheless, today, leadership touches on the working environment, leaders, peers, and organizational culture, among other factors. Today, individual personalities or differences do not characterize leadership. Rather, people view leadership as shared, relational, and...
Words: 3907
Pages: 16
Marketing
Abstract In airline industry, the level of customer satisfaction depends on the customer experience and it is a key to success and for sustainable growth of a business. Customer satisfaction is proved as an indicator to gain market share. Therefore, it is important for airline companies to recognize the customer...
Words: 3435
Pages: 14
Marketing
Introduction Marketing, both discipline and as practice, has gone developed in theory as well as in practice as explained in existing scholarly literature (Wind & Robertson 1983). Hollander, Rassuli, Jones & Dix (2005) agrees and asserts new theories and paradigms have emerged due to new and dynamic marketing needs of...
Words: 13053
Pages: 52
Marketing
Introduction As of now, markets are overflowed with numerous items and services that are feebly separated. Predominantly, organizations have the ability to duplicate items and services from their rivals. Additionally, numerous items sold in the business sector perform generally comparable tasks. Case in point, both LG Washers, and Brands Mart...
Words: 13654
Pages: 48
Marketing
Identification of the problem Marketers today are matching the prices of the products and services they offer to their customers based on the desires of an individual customer instead of the entire marketplace. However, even though most companies recognize the fact that different customers place different values on goods and...
Words: 3154
Pages: 13
Marketing
Introduction Organisations continue to witness a new wave of change as a shift from offline to online channels marks a whole new era for marketing brands. The online environment presents numerous advantages over offline marketing. The most outstanding benefit of the new dimension of marketing is the ability of brands...
Words: 7787
Pages: 31
Leadership Styles
Introduction The term leadership refers to the act of organizing a group of people to achieve a shared goal. The leader’s role is thus that of organizing this group of people with or without formal authority. The aforementioned process of influencing people socially occurs when other people affect an individual’s...
Words: 4179
Pages: 17
Leadership Styles
Introduction Organizations in contemporary times encounter the challenges of resource constraints in the development and marketing of products and services. This aspect has given rise to the need to lead organizations as projects. The need to execute projects within fixed timelines with limited resources has compelled many organizations to hire...
Words: 3042
Pages: 13
Leadership Styles
Introduction International Business Machines (IBM) is a computer technology company with a special interest in information technology. The company principally deals in manufacturing of computer hardware, software, and consultancy. This paper will analyze IBM from a leadership development perspective (De Wit & Meyer 2004). Over the years, IBM has evolved...
Words: 3365
Pages: 15
Leadership Styles
Introduction Leadership plays an important role in success of any organization irrespective of whether it is a service or production company. Excellent leadership helps individuals, groups, and the entire organization to adapt to the new changes and appreciate the prevailing conditions. Change is a big challenge to many organizations, hence...
Words: 3745
Pages: 16
Leadership Styles
Abstract Steve Jobs is irreplaceable. His visionary leadership led Apple to become the largest company in the sphere of technological research and innovation. Jobs maintained an ideology of simplicity and confidence in one’s own actions, and despite the fact that his way of leading a company could be considered totalitarian...
Words: 3009
Pages: 12
Leadership Styles
Introduction The importance of leadership for the organisation’s success and productivity is hard to underestimate. Leadership plays many roles within the organisation, and numerous factors, crucial to success, depend on leaders. First of all, excellent leadership can help individuals, groups of people and the firm as the whole to adapt...
Words: 3304
Pages: 14