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Fresh Business Essay Samples

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Brand Management

Alibaba Brand Image & New Strategy Analysis

Introduction Alibaba Group Holding Limited is one of the leading and fast-growing e-commerce companies in the globe (Wulf 2). The company offers “a wide range of business models for consumers, businesses, and manufacturers via its web portals” (Wulf 2). The other services provided by Alibaba Group include cloud computing, electronic...

Company Analysis

Eastman Kodak Company’s Marketing Analysis

Introduction Eastman Kodak Company, commonly known as Kodak is an American innovation organization that focuses on creating pictures. Kodak’s main segment is digital printing and graphics as well as commercials film. In the 20th century, it had a very competitive position in digital printing. The company has been operating for...

Finance

Business Tax Cuts, Their Benefits and Drawbacks

Introduction Government spending occurs in the construction and maintenance of schools, transport systems, health sector, and public safety among other critical areas that are essential in sustaining human lives. The revenue is collected through the imposition of taxes by the local and national governments. The justification encouraging business tax incentives...

Entrepreneurship

UAE Small Business and Economic Development

Meaning of economic development and small business Economic development is best defined as putting in efforts to grow the country’s Economic wealth by exploring possible options towards improving the well-being and quality of life of a society and a state at large, which can be achieved through job creation and...

Company Analysis

Etihad Airways Strategy & Etihad Airways Mission Statement

Etihad Airways Background The present case study was prepared for Etihad Airways, a major airline company based in Abu-Dhabi, UAE. Etihad is a national airline company in the UAE, and it is one of the fastest-growing airline companies in the region. Etihad is known for serving the frequent business trips...

Economics

Global Economics Effects on Organizational Change

Introduction The economic sphere of the global economy has changed significantly over the last two decades. These changes have affected how organizations move up and down in the national system. Globalization has its historic background on the development of new technology and deregulation of capital markets (Apfelthaler, Shane & Hruby,...

Brand Management

Emirates and Etihad Airlines’ Brand Management

Analysis of the marketing process Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services (Stokes & Lomax 2008, p. 221). For instance, one can mention such aspects as the safety of the flight, scheduling, various services...

Human Resource Management

Employees’ Satisfaction and Ways of Improvement

Introduction Job satisfaction can be defined as the level of contentment or enjoyable and emotional state of an individual from his or her job. It is a measure of how employees feel fulfilled by what they do and their level of pride in their work. Building job satisfaction in workers...

Management Theory

Business Excellence Quality Awards Comparison

Introduction A business excellence model is a framework, which a corporation can apply to help in focusing its actions and philosophies in a way that is more organized and efficient in order to generate to improved performances. The models should be able to put the focus on all dimensions of...

Human Resource Management

Human Resource Training Process and Strategy

Overview of the Process The duties of the human resource department in any organization are to manage the firm’s resources, mostly the personnel. Additionally, the human resource department is mandated with the responsibility for ensuring that the policies employed in the management of resources within the firm support the general...

Human Resource Management

Strategic Human Resource Management and Its Role

Executive summary Due to the various changes in the global arena, the qualifications of workforce have been altered so as to fit into the business strategies of the organizations. Because of this change, the field of human resource management is currently perceived more strategic in relation to academic literature as...

Business Planning

Strategy Planning in Dynamic and Uncertain Environment

Business environment changes as times change. The business environment is an ever-dynamic area. Various strategies help businesses adjust and adapt to environmental dynamism. The success of a business in a changing environment is subjective to the strategies. The business environment has two scopes concerned with strategy making. They include, first,...

Risk Management

Economic Risk Management in Supply Chain

Scope and Study Background Walkers Shortbread is a company located in Scotland. Established in the year 1898, the company has been successful in sourcing for wheat as its primary raw material from neighboring countries such as Greece. The company’s supply chain management has been stable in mapping, executing, and managing...

Business Ethics

Chinese Environment for Sunglasses Production

What elements of the national business environment might affect your move? There are several factors of the Chinese business environment which might affect a new American enterprise. Even though China provides tremendous opportunities that can be used while opening a new business, certain circumstances might hinder this initiative. Most of them...

Economics

Qatari Economic Growth and Its Contributors

Introduction Different countries have different levels of economic growth. Such a difference may be due to the fact that countries differ in resource endowment and leadership. As such, this explains the difference in the challenges that different countries face in their attempts to build a sustainable source of revenue. This...

Managerial Roles

Leader as a Social Architect and Change Agent

The Role of Dunn as a Leader In an organizational context, leading has to do with the leaders consolidating the efforts and resources of the organizations and focusing on the future by setting up a vision which they intend to achieve in a given period using the consolidated efforts and...

Business Planning

Managerial Planning and Its Effectiveness

Abstract The main aim of this study was to explore the effectiveness of managerial planning in the performance of the organization. This study used the deductive approach of the research technique, whereby the theory and the hypotheses were formulated after going through the relevant literature. Also, a quantitative research method...

Career Planning

Human Resource Professional’s Career

There comes a time in every student’s life when they have to step out of the classroom and put into practice what they have learnt. All those years of sleepless nights in a last minute attempt to cram for the following day’s examinations, cold early morning classes, and the countless...

Economics

Emirates Airline After Oil Prices Decline

Introduction Nations within the Gulf region (GCC) rely heavily on oil to sustain their economies. Recently, the prices of oil have been spiraling down, causing panic among policymakers. The drop in oil prices is projected to affect the economies of GCC countries in various ways. Emirates Airline is a carrier...

Marketing Strategy

Strategic Marketing in UAE Business Environment

Introduction The United Arab Emirates business environment is one of the most robust in the world with a very effective financial services sector, transport and communication infrastructures, and a very attractive production atmosphere for foreign direct investments. However, the above qualities present a very competitive environment that requires businesses to...

Corporate Governance

Profit-Making and Corporate Social Responsibility

Rather than profit-making, the general performance of a company is, to some extent, determined by the corporate social responsibility (CSR) activities. This means that there is a trade-off between the CSR activities and the financial performance of a company since this intangible factor determines the perception of stakeholders (Poelloe, 2013)....

Human Resource Management

Human Resource Management During Company’s Change

Article Summary The article, “How to Manage HR Effectively during Times of Change”, explores organizational change issues, challenges, and best practices from a human resource (HR) perspective. The author illuminates several barriers to effective change management, such as lack of employee buy-in to the proposed change, underestimating the implications of...

Human Resource Management

Customer Service Training and Its Importance

Introduction Customer service training is an important component of an organization’s service delivery program. It is vital because employees deal with customers at various organizational levels every day. Therefore, it is important for organizations to furnish employees with the necessary skills and knowledge of ways to deal with customers. Customer...

Human Resource Management

Employee Motivation in California Organizations

Introduction The issue of employee motivation has become a common practice in many organizations. However, there has been an unending debate on whether motivation has a notable impact on employees and the organization. This makes this research focus on the problem of whether motivating employees results in any impact on...

Human Resource Management

Human Resource Dynamics in Organizations

Introduction The advent of globalization and the fast-paced technological advancement witnessed across the world continue to make competition stiffer than ever before in the business realm. Globalization has ensured that most organizations across the globe have access to state-of-the-art facilities and technological products, which aid in their business activities. Over...

Entrepreneurship

Innovation in Competitive Business Environment

Abstract This paper describes a few types of innovation that can provide a competitive edge for a company. Also, it covers successful examples of innovative companies and discusses the use of Six Sigma as a tool to implement innovative techniques into the business process. Innovation has always been one of...

Economics

Global Impact on Purchasing and Supply Management

Introduction Purchasing and supply management entails the selection and coordination of suppliers to ensure that a business receives products on time. It also involves the procurement and management of advertising, marketing, and information technology-related services. Barney (2012) claims, “Companies exist by selling, but earn profits by purchasing” (p. 4). Therefore,...

Strategic Management

External and Internal Analysis Tools in Strategic Management

This paper describes different external and internal analysis tools in strategic management. Discover the role of external and internal analysis tools such as SWOT, PESLEL, VRIO, and Porter’s five forces work. In addition, the essay provides information about the efficiency of these models implemented in Quatar National Bank. Strategic Management...

Industries

Saudi Arabian Wind Power Plants: Cost Analysis

Introduction Different financial models have been developed and implemented for wind power plants in Saudi Arabia and the Gulf area in general. Engineers and economists conducted investment analysis to determine the feasibility of investing in wind power plants in Saudi Arabia’s seven sites, which include Arar, Dhahran, Abha, Solar village,...

International Marketing

Internet Influence on International Marketing

Introduction The modern world cannot exist without the Internet and international marketing. People exchange information, share their ideas, develop business relations, and sell or buy different products and services online, relying on the possibilities of international marketing (Wood 2013). Today, a person could buy an item and ask to have...

Accounting

International Financial Reporting Standards Convergence

Introduction International Financial Reporting Standards (IFRS) refer to a set of accounting laws formulated and maintained by the International Accounting Standards Board (IASB). The IASB came into effect in 2001 after replacing the International Accounting Standards Committee that issued the International Accounting Standards (IAS) from 1973 to 2000. The IASC...

Business Communication

Macy’s Incorporation: Communication Management

Introduction Effective organization communication is a recipe for proactive employee development and motivation, especially in the 21st-century work environment. To have an effective employee staffing and development, the existing organization communication systems should be modeled around the management strategies. This paper presents a comparative review of the management communication systems...

Managerial Roles

Pret a Manger Company: Strategic Manager’ Skills

Introduction Pret a Manger is a coffee and sandwiches UK company that has operations in the UK, the USA, Hong Kong, Shanghai, France, and recently, the UAE. The company serves more than 350,000 customers daily in its outlets. It majorly focuses on making natural handmade coffee and sandwiches among other...

Financial Management

Enterprise Resource Planning: Costs and Risks

Enterprise Resource Planning (ERP) is specific software that is used in organizations to manage all business processes as a system and with the help of applications. Organizations often choose ERP for optimizing and improving their operations regarding the integration of a complex automatic system in the work of all departments...

Industries

Frozen Food Production Industry Market

Plan for assessing the effectiveness of the market structure for the company’s operations The SIC Code of the Frozen Food Production Industry is 31141. The competition in the market is intense as there are many customers and sellers of frozen food products. However, the market is led by major brands....

Risk Management

Apple Company: Enterprise Risk Management

Introduction The market often poses several challenges that a firm must know how to deal with to remain competitive in the market. Enterprise risk management has become a critical part of management as firms struggle to find ways of managing the challenges they face in their normal operations (Marchetti 2012)....

Risk Management

Risk Management and Corporate Governance

Introduction One of the key indicators of the efficiency of corporate governance is a consistent risk management strategy. The key function of corporate governance resides in ensuring accountability, transparency, and credibility; in other words, it is supposed to include all the elements that are comprised in a high-level performance (Global...

Strategic Management

Strategic Change Management Aspects

Understand the Background to Organisational Strategic Change Discuss Models of Strategic Change Nowadays, the world of international business is changing fast. To stay competitive and successful, organisations should take into consideration a number of factors such as live values, political relations, system security, sustainable development, the worth of the Internet,...

Corporate Governance

Nine Pillars of Corporate Governance

Introduction In 2011, Dubai SME changed the world of corporate governance. A Corporate Governance Code developed specifically for small and medium enterprises (SMEs) was introduced to be the first in its kind. The Code includes the Nine Pillars of governance based on the best governance models of corporate giants. From...

Financial Management

Abu Dhabi Marine Operating Company: Cost Optimization

Cost Optimization Techniques & Strategies in Organizations Cost optimization techniques and strategies have become very critical components of management in the modern business environment. According to Collis and Hussey (2013), competition in the market has become very stiff and it forces firms to come up with unique ways of improving...

Marketing Planning

Walmart Marketing Strategy – a Case Study & Examples

What is Walmart’s marketing strategy? In this case study, you’ll find everything about Walmart: marketing plan, current market position, significant issues, etc. Don’t miss Walmart SWOT analysis and some good examples of the company’s strategies. Executive Summary Walmart is the largest retail store in the world with over 11,527 stores...

Economics

Gross Domestic Product in the Gulf Cooperation Council

Introduction The Gulf Cooperation Council (GCC) consists of Arabic States within the Gulf region. The members of GCC are Kuwait, Qatar, Bahrain, Saudi Arabia, Oman, and United Arab Emirates. Interestingly, all the members of the GCC are monarch states. Under the GCC pact, the member states have experienced robust growth...

Human Resource Management

Gamification and Cross-Cultural Communication in Dubai

Abstract The workforce in the UAE is culturally diverse as over 20% of employees (referred to as expatriates) come from different countries. Importantly, expatriates tend to occupy managerial posts, which makes communication within organizations quite complex. Training aimed at raising cultural awareness has become common, but such training strategies as...

E-Commerce

Tesco Company: E-Commerce Challenges

Introduction Definition of Research Problem ECommerce entails the processes of acquiring and selling of commodities and services via the internet. The term also refers to the deployment of digital information processing technology and electronic communications to establish, rename, and/or renovate valuable relationships between individuals and organisations. This goal can be...

Marketing Planning

Hyundai Company’s Strategic Marketing Plan

Hyundai Situational Analysis The Product Recognizing consumer demand for better fuel economy and reduced emissions, Hyundai introduced the Sonata hybrid gas-electric vehicle in December 2015 as the world’s first mass-produced hybrid vehicle available to the public. The sonata hybrid system is a development from Hyundai as an image on how...

Finance

Saudi Arabia International Financial Reporting Standards

Introduction Financial statements are very important because they provide information about an entity’s financial performance and financial position within a given period. According to Hamidah (2013), the primary goal of financial statements is to offer information about a firm’s financial performance and position, which can be used by both the...

Innovation

Computer Company’s Innovation Plan

Executive summary Organizational performance requires continuous innovative planning processes to enhance product development and resource management. In the analysis of a multinational computer company that manufactures and sells hardware and software devices, this report exposes innovation readiness using innovation diagnostic diamonds (IDD). IDD is an important tool that facilitates the...

International Marketing

Emaar Marketing Strategy for International Expansion

Executive Summary The purpose of this paper is to develop an international marketing plan for Emaar Properties since the company would enter a foreign market (preferably London, England) in order to expand its business operations within the British territories. As a result, this research first prepares a brief overview of...

Human Resource Management

Workforce Planning and Recruitment

Abstract Successful recruitment and planning the workforce require a high level of skill and experience in the field of human resource management, especially in modern society, where technology has become a major component of the way of life. It is easy for job seekers to forge certificates and claim to...

Risk Management

Security Manager and Risk Management

Introduction Security risk management refers to the totality of all processes involved in identifying, assessing, and prioritizing risks accompanied by the coordination and mobilization of resources that help to reduce, oversee, and control the likelihood or consequence of the threat. The aspect of risk management is applicable in all fields,...

Marketing Planning

Building Material Website and App: Marketing Plan

Executive Summary The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market with the prices and all the hands required for constructions. Thus, any contractor will log in...

Management Theory

Can ISO 9000 Quality Assurance Standards Replace TQM?

Introduction The business environment is highly competitive, thanks to the prevailing technological advancement, globalization, and ever-changing customer preferences and expectations. As organizations strive to remain aggressive in terms of seeking to enhance customer satisfaction, the demand for quality services and processes features prominently. The field of quality management has attracted...

Risk Management

Risk Management: Plan Assessment

Introduction Risk management appears to be one of the most essential parts of project management. Project managers are supposed to be able to work out a risk management plan and assess its effectiveness and efficiency. Therefore, this paper aims to consider the process of elaborating a risk management plan and...

Product Management

The Cooler Bag’s Advertising and Promotion Plan

Introduction The cooler bag branded ‘cool-ent’ with a stereo and speakers is a product aimed at fun-loving students, nature lovers, sports lovers and outdoor spirits in general. This particular cooler bag will feature an entertainment unit that will allow users to have fun in the outdoors. The differentiating factor for...

Branding

Starbucks’ Brand and Marketing Strategy

Description of Starbucks brand, sources of its equity and outcomes of equity The firm’s brand is quality coffee served in a wonderful environment. The brand reflects the importance the company attaches to enhancing coffee drinking culture. The brand is rooted in three key components. The first component is the coffee...

Marketing Planning

Starbucks Saudi Arabia: Marketing Strategic Plan

Executive Summary In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the company’s global expansion strategy. The uniqueness of the Saudi Arabian market, however, calls for a strategic marketing plan. Such a strategic plan, when put in place, would enhance...

Advertising

Social Media as Information Provider for Business

Introduction The use of the Internet to promote businesses has been on the rise ever since the Internet was realized. Both big and small companies are using the Internet to expand their businesses. There are numerous advantages of using the Internet as an avenue for conducting business. Social media is...

Management Theory

Organisational Behaviour, Leadership, and Culture

Introduction Working together towards a common goal yields a synergistic effect, thus leading to the attainment of goals that transcend the efforts of the different individuals working separately. Kaifi and Noori (2011) note, “In our modern world, teams are essential to everything individuals do in daily life” (p. 88). This...

Career Planning

Director of Human Resources: Job Description

The position of Director of Human Resources is the main one in the human resources department. Director of Human Resources (HR director) is responsible for planning and controlling the work of the department and for reporting to the executive on the department’s outcomes and goals achieved (Cascio & Aguinis, 2005;...

Organizational Structure

Organizational Structures and Behavioral Implications

Organizational structure To begin with, an organization’s structure refers to the methodology used by a company to respond to various types of changes, assign roles and duties, and pass communication from one point to another. Also, the utilization of resources by an organization still encompasses organizational structure. This implies that...

Organizational Structure

Leavitt Group Enterprises Inc.’s Organization

Introduction Modern organizations are frequently experiencing unrelenting challenges characterized by economic crunches, market volatility, and tough market competition that make them keep eyeing better ways of improving their performance (McCoy & Elwood, 2004). As the world industrial realm seems globalized and changing at a dramatic pace, the need for organizations...

International Business

Global Business Management and Strategies

Innovation strategies There are various strategies that an organization can adopt for innovation. The innovation strategies discussed in this text include: ‘invent it ourselves,’ globally networked internal model (transnational model), connect and develop innovation model and outsourcing innovation. The ‘invent it ourselves’ is the model where the company comes up...

Business Communication

Hofstede’s Cultural Dimensions in Global Business

Hofstede’s Cultural Dimensions In a bid to explain the culture, anthropologists, sociologist as well as psychologists use theories as guidelines in developing their arguments about culture. There are many theoretical models of culture, depending on the aspect of culture being explained or investigated. One of the theoretical models which have...

Business Strategy

Differentiation and Low-Cost Strategies in Stores

Differentiation Business organizations use differentiation strategy in a bid to convince customers that they sell unique products for the customers to purchase them. The success of the strategy is seen when customers develop loyalty to products sold in particular business organizations. Although the foundation of differentiation is not as clear...

Risk Management

Foster’s Group and Chinese Business Environment

Background information Foster’s Group is a private limited multinational company that operates within the Australian beverage industry. The firm engages in the production, marketing and distribution of alcoholic beverage products. Since its inception, the firm is committed to maximizing its profitability by marketing its premium branded products within the global...

Financial Management

Nonprofit Organizations and Financial Management

Executive Summary The modern organizational environment has many types of organizations. While some organizations exist to increase the welfare of the shareholders by maximizing profits, others emerge to address humanitarian and environmental issues devoid of profit-making motive. Both organizations apply financial and accounting standards and principles when revealing their financial...

Management

Dubai Port World’s Leadership Styles and Behaviors

Understand leadership styles Identify the factors that will influence their choice of leadership styles or behaviours in workplace situations Every employee at DP World has a certain level of responsibility in the organisation. These responsibilities are diverse, and every leader makes different decisions, based on the nature of their responsibilities....

Business Communication

Virgin Atlantic Ltd.’s Social Media Communication

When one thinks about social media, names such as Twitter, BlogSpot, MySpace, Facebook and Tumbler are some of the common terms that cross the mind. Most organisations have become popular as household names using such forms of media. For example, with the help of these social sites, organisations such as...

Human Resource Management

Training and Development Programs in the US

Introduction The objectivity of training and development and its sustained learning procedure has constantly been influenced by the software industry. Currently, it has turn out to be rather an overarching tendency of social needs. This means that organizations ought to instill learning culture as a social task. It has been...

Product Management

Louis Vuitton Handbags: Consumer Behavior Model

Introduction Most institutions observe the behaviors of their clients so as to develop strategic business models. In fact, institutions are keen to understand behavioral setups of consumers to facilitate the production of commodities that match their needs effectively. Evidently, consumer behavior studies how individuals or groups make decisions on product...

Marketing Planning

Just Us! Coffee Roaster Company’s Marketing Plan

Executive Summary Just Us! Coffee Roaster specialises in supplying “Fair Trade fresh-roasted coffee beans, teas, and chocolates to Canadian retailers and consumers” (Just Us! Cafe, 2012). The company must use reliable channels to communicate with its customers. Constant provisions of fresh and undamaged coffee present serious challenges to the company....

Business Communication

Communication Strategies with Multicultural Workforce

It goes without saying that managers should pay much attention to their workforce due to the fact that today’s workers originate from different countries and regions. In order to get effective results, managers need to apply intercultural strategies, since intercultural communication is considered to be a pillar in diverse groups’...

Advertising

Social Media Marketing: Reasons for Its Popularity

In the recent past, social media has significantly grown among the international business community (Evans, 2010). With millions of users logging into different social media platforms to communicate with their close associates, it is not a surprise to see more business enterprises turning to various social media platforms as their...

Accounting

Forensic Accountant’s Skills and Responsibilities

Five skills that a forensic accountant needs to possess and evaluation the need for each skill After scandals of Enron, WorldCom, Adelphia and the 9/11 attacks among others, roles of forensic accountants became crucial in corporate governance. Forensic accountants prefer complex fraud investigation as they employ various key skills to...

Organizational Structure

Southwest Airlines’ Diversity in Corporate Culture

Introduction Southwest Airlines is recognized for two significant things. To start with, is its corporate culture, filled with humor and energy, and secondly, its over 30 year’s consistent profitability in the airline industry. The strategy of Southwest Airlines is extremely unique. Besides, it is of great significance to have a...

Organizational Structure

Sheikh Saeed Bin Ahmed Al Maktoum’s Private Office’s Human Resources

Executive summary Various corporations have portrayed an increased interest in human resources strategic planning. This is because the corporate globe has come to realize the importance of the linkage between organization strategies and objectives of human resource management. The relationship between the mentioned components is principal determinant of an organization...

Management

The Division of Labor in Organizations

Introduction Division of labor is a principle of commerce mostly used in corporate labor. It is usually aimed at increasing the total output of work in an organization. It began in ancient times of early trading even before the 20th century and is still being practiced up to date (Littek,...

Strategic Management

Strategic Thinking, Leadership, Innovations

Introduction Strategic thinking and leadership have become some of the most fundamental elements which provide an organization with direction and vision. These two factors are indeed critical components that are crucial for growth and success of any business organization. Management studies indicate that strategic leadership accomplishes growth and success in...

Career Planning

Human Resources Job Analysis: Task-Based Approach

Introduction There are different departments in organizations and companies. However, human resource management is considered among the most important. Human resource management mainly deals with employees’ recruitment, placement, promotion, termination of employment and designing of positions with regards to tasks and responsibilities among others. Job analysis is mainly conducted with...

International Business

Leadership Development in a Global Environment

Abstract Leadership development is essential in the current helping business leaders more knowledgeable on the dynamics that shape global business practices in this millennium. The world business environment is becoming more and more multicultural and the western style of doing business is slowly becoming replaced by other leadership styles that...

Management Theory

Organizational Dynamics and Its Components

Introduction Strategy is a common term which is used in many circles. This is a common word that is used in the business and organization circles. It is a statement that is largely used in reference to organizational change (Cummings & Christopher 2008 ; Arora 2003). An action is referred...

Accounting

Activity-Based Costing and Its Advantage for Companies

Introduction Costing is one of the most essential aspects of the business. In this age, there is increasing competition because of the forces of globalization. Every business must utilize the best costing option to ensure that its products have the best prices, both for competitiveness, and to assure the business...

Innovation

Customer Expectations and Service Quality Model

Organizations must value their customers in a significant manner. This is because customers determine the survival chances and success of these firms. Customers buy goods and services that firms produce or offer in the market. Firms must understand their customers comprehensively. This is concerning the customers’ tastes and preferences regarding...

Marketing Strategy

McDonald’s Company Marketing Practices and Strategies

Introduction McDonald’s in the United Arab Emirates is a fast-food company, which has, links all over the world and has an impact on the international market. McDonald’s restaurants in the United Arab Emirates are Emirati- owned and they are run and managed by emirates Fast food Corporation. The managing director...

Management Theory

Theories of Creativity, Innovation and Change in Business

Introduction Creativity, innovation, and change are interrelated phenomena affecting the operations in the organization. The human endeavor is characterized by creativity, in which the people and workers come up with new practical ideas to make the operation more efficient. Through creativity and innovation, one can add unprecedented value to the...

Marketing

Nestle Company’s Relationship Marketing

Introduction Relationship marketing has been hailed as one of the effective means through which businesses can achieve and sustain competitive advantage and also maintain, develop and establish better market relationships with stakeholders and consumers. Studies indicate that intense competition among businesses in the global market arena and the need for...

Marketing Strategy

Coca-Cola Company Strategic Marketing Management

Background to the study The Coca-Cola Company is a multinational company which was established in 1886.The firm operates within the United States beverages-soft drinks industry with its headquarters located at Atlanta, Georgia. Since it was founded in 1886, the firm has been specializing in the manufacture, distribution and marketing of...

Strategic Management

Nokia Company’s Strategic Market Management

Introduction As a mobile handset manufacturer, Nokia has had to face stiff competition from other market players such as Apple, Samsung, and Motorola among others. The competition not withstanding Nokia, still remains a market leader based on its market share. In the recent past, however, the mobile manufacturer’s market dominance...

Corporate Governance

Corporate Governance Rules of the UAE Companies

Introduction The running of a company determines its success, and therefore the topic of corporate governance is important to the parties involved in running of the company. Corporate governance is not only important for the running of the company, but it is also should be considered by the stakeholders of...

Strategic Management

Strategic Planning: Traditional and Contemporary Approaches

Introduction Traditional and contemporary approaches to strategic planning shares some similarities and differences. According to Ansoff (1990), all these approaches are applied in organizational strategic planning in the efforts of revolutionizing operations, processes and service delivery. However, there are several discontents about traditional approaches. For instance, there have been concerns...

Marketing Strategy

Starbucks Marketing Strategy in India

Introduction Today, the Indian economy has become one of the fastest growing in the world with an increase in both local and foreign investments. It is against this backdrop that the Starbucks Coffee Company began its operations in India. According to Alonso and Ogle (2010, p.187), Indians have been provided...

Business Strategy

Diversification Strategy in Business

Introduction Business organizations run on objectives. Most organizations’ ambitions usually involve survival, profitability and growth (Slack, chambers, & Johnston 2007). Once an industry becomes concentrated, the next most viable option for a business to do is to expand its operations. These growth strategies are divided into concentration and diversification strategies....

Advertising

Marketing Communications Models Comparison

Comparison of the customer initiated marketing communications model and the customer decision-making model. IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning adds values to and evaluates all the roles of a range of communication disciplines, it combines all the communication disciplines to provide...

Business Strategy

Strategic Planning: Benefits, Limitations and Challenges

Benefits, limitations, and potential pitfalls or challenges related to strategic planning Numerous organizations, including those that claim not to employ strategic planning initiatives in their operations deploy their tools in varying extents. Scholarly research indicates that companies that employ strategic planning concepts have higher possibilities of success in terms of...

Economics

Market Structures in Australia

Introduction In conventional economic analysis, there are four market structures namely: monopoly, monopolistic competition, perfect competition, and duopoly (oligopoly). These four market structures can be said to be present in Australia. To study and understand the operations of these types of market structures in the Australian context, this research paper...

Marketing

Merck and Medco Companies Acquisitions and Mergers

Introduction In marketing, several strategies are used to increase the organization’s market share and competitive advantage in the marketing environment. One of the strategies is mergers and acquisitions. With the increasing global marketing competition, an organization must choose the most appropriate strategy that can guarantee tangible returns and help it...

Advertising

Public Relations and Marketing Goals

Introduction Reputation management concept is paramount to all organization. This concept reveals the impression that people and other organizations have on a particular organization. Many scholars have postulated that the chief role of public relations should be reputation management of an organization (Phillips, 2006). This brings about a debate whereby...

Managerial Roles

Managers’ Performance: Conceiving and Measuring

Literature review An article by Anglin and his friends (1990) suggests that team performance is one of the methods used in the measurement of a manager’s performance. He asserts that managers are at the core of success in any organization and their roles are similar in every other organization only...

Management

Multicultural Management in the Virtual Project

Abstract In this changing world, the traditional ways of doing things are being replaced with new and exciting ideas. The growth in information technology has particularly changed many business practices. Virtual workplaces are now possible and are increasingly becoming popular due to the preference by people to work at home...

Management

Honda Company’s Innovation Management

Innovation approach to management takes on a four part process that ensures full control of performance of either a product or labor force. The process of management can be simply explained as a progression of preparation and control of activities. In the Honda Company the top management is mandated with...

Management Theory

Single Project Level Management vs Portfolio Management

Preamble Single project level management and Portfolio Management are closely interlinked factors in the business operation milieu. The relationship between the two revelries can be conceptualized at a reasonably general level as portrayed in the back ground information garnered in this study. The two factors stage a rapport where a...

Banking

Customer Relationship Management in Lebanon Banks

Abstract Lebanon faces a problem of high customer turnover rates. Many banks in the country are unable to retain their clients. Customer retention has been found to increase the profitability and increase the success rates of new packages. Banks in Lebanon need to implement CRM in their operations so as...