Boost your business studies with our free business paper sample database
Take a look at the newest business essay examples we’ve published in our database and get inspired to write your essay about business!
Introduction Many legal and ethical issues characterize the modern business environment. Particularly, many firms overlook the significance of adopting moral and ethical practices in their operations. I have worked with a mining multinational company in Africa. Throughout my employment period, the company’s main objective was to increase the value of...
Is it right for entrepreneurs to take advantage of their clients, or on what basis should business people decide to hike their prices? These forms of daily musings constitute moral and ethical aspects. Ethics is an integral component of everyday life (Dirks & Ferrin, 2002). The same case is leadership...
Introduction The concept of leadership has been the subject of numerous studies and scholarly debates for several years. It keeps evolving as the dynamics within groups, teams, and organizations keep changing. Leadership is associated with elements such as direction, governance, administration, command, control, and mastery among others (Sperry, 2013). A...
A leadership style is an approach and manner used to provide direction, ensure proper implementation of plans and motivate employees in an organization (Tittemore, 2003, p. 12). Leader A is a level 5 leader. When he became the CEO of the corporation a few years ago, the company was not...
Introduction Situational leadership model refers to a leadership approach whereby the leader adopts different leadership styles depending on the task maturity and the readiness of his followers (Schermerhorn, 2010). Maturity, in this case, refers to the ability and willingness of the followers to carry out the required tasks. Therefore, successful...
Introduction Few studies have been conducted to investigate various unique aspects that make leaders attain their transformational rankings. The implication here is that many bosses who manage contemporary companies are not well equipped with elements that they can implement to boost their transformational capacities. This gap may have informed the...
Introduction Leadership is a very crucial management ability. It has a varied definition according to different individuals. However, for the purposes of this paper, leadership is defined as the ability to inspire a group of individuals towards a common objective. Being a leader is different from being a boss or...
During this course, I was introduced to a variety of valuable theories and concepts, as well as case studies, which showed me how leadership and organizational change are interconnected and what approaches should be taken towards them. I would like to reflect on traditional and modern approaches to leadership and...
Introduction Relationship marketing does not mean having a relationship with a customer like the one similar to simple friendships. It simply means treating marketing as a concept that continues wit time. All the tactics involved in this type of marketing will be based on the lifecycle of the consumer. Relationship...
Introduction In an organization, the structure and management can be considered to require the knowledge and ability to be able to have an optimum output. There are different issues that are needed to be considered. Included in the techniques to be able to achieve success in the management of an...
Leadership style and qualities needed in a multicultural business environment When managing a multicultural team, it is necessary to take into account the cultural specificities of each member within the business environment. This implies that leaders should seek to implement tools that create an atmosphere of trust among all working...
Médecins Sans Frontières (Doctors without Borders) This multinational corporation is involved with offering of humanitarian services across the globe in disaster areas. The organization whose origin is in France has worldwide operations that span different borders of different countries. Given that the firm is a non-governmental humanitarian corporation, its main...
Is it ethical to sell a product that is, at best, only mildly effective? Desired quality and exact quantity are two important things that product manufacturers must always observe and maintain in their production strategies. A product that is mildly effective contrary to the perceptions and expectations of consumers is...
Every employee in an organization is obligated to observe professional ethics and conduct while in the place of work. The rights and welfare of employees must be protected at all times for them to carry out their duties and responsibilities without having to worry about any form of abuse (Boland,...
Introduction Over the years, the global society has developed standards that must be followed by companies operating in different parts of the world regarding ethical conduct. The concept of globalization has particularly influenced companies to act ethically through the development of corporate social responsibility programs aimed at ensuring that the...
Introduction For more than three centuries, companies have affirmed their role in creating strong economies for the advancement of human societies. However, people still doubt whether they have good intentions in addressing the political, economic, and social issues affecting societies in today’s globalized world (Vranceanu 2014; Hart & Zingales 2017)....
Introduction The case study of unethical hazardous practices by top management of industrial companies highlights the necessity to introduce stricter regulation and integration of corporate social responsibility (CSR) into the strategic decision-making of businesses. It is a challenging and complex discussion that requires an evaluation of concepts and causes of...
Introduction Corporate Social Responsibility (CSR) entails the efforts that are made by organizations in a bid to meet economic and social demands. This practice has raised international concern in the last decade. Numerous theorists have adopted several CSR definitions. At the outset, it is a practice that is defined by...
Introduction The question, “why do people love Apple so much?” boils down to consumer behavior. Consumer behavior is a complex process that goes beyond simply buying. Consumers use these to satisfy their needs and therefore these processes have a greater impact on the consumer and society at large. In an...
Introduction Digital marketing has become one of the most important tools for gaining competitive advantages in virtually all industries. Digital marketing has benefited from rapid technological advancements that led to new ways of communication and accessing data or information. New digital marketing platforms such as the social media are increasingly...
Executive Summary Emirates Airlines is a United Arab Emirates (UAE) based airline company, offering the service of domestic and international flights. This proposal examines the critical offering of Emirates, the demand for its services, and the value the organization provides to its customers. The main idea of this strategic marketing...
Introduction Pricing and competition are key concepts in the success of any company. Pricing helps in ensuring that the products produced by the company are being offered in the market at the most appropriate price, in consideration of all factors of production and the other competitors. Competition ensures that a...
Leaders are noted by their characteristics, which separate them from managers. Both leaders and managers can assume the two roles of management and leadership, but often leaders do not have to be managers to lead. In addition, managers find it easier to manage, while they also embrace leadership characteristics. A...
Introduction Leaders should empower their employees in order to complete various tasks (DuBrin, 2013). Many companies fail to achieve their potentials because of poor leadership. Organizational leaders should focus on the best business practices and approaches. Successful managers are usually aware of the major gaps affecting their organizations (Ismail, Mohamed,...
Leadership has become one of the most frequently discussed concepts over the last several decades. It has been treated as an important subject ever since ancient times. However, it is the modern scholars who have explored a variety of aspects and types of leadership applying it to various fields such...
Abstract Leadership is a topic that has impacted much research amongst academicians and independent research bodies owing to the fact of its effectiveness to organizations, businesses, and professional institutions. A number of researchers proclaim that leadership does not produce a significant difference in an organization’s ultimate performance. Hence, it is...
Critically analyze the criteria that have been used to evaluate leadership effectiveness, and are some criteria more useful than others. Leadership is essential in every business organization. Its effectiveness can be measured using different approaches. A manager’s ability to motivate others and influence change is a good example. Another criterion...
Introduction Richard Branson is a British entrepreneur, businessman, investor, author, and founder of the Virgin Group, a business conglomerate that comprises more than 400 companies in various economic sectors (Prentice, 2013). Examples of companies under the Virgin Group include Virgin Money, Virgin Atlantic Airways, Virgin Galactic, Virgin Cola, and Virgin...
Introduction Organisations that operate in the present-day business environment have invested heavily in leadership as a way of remaining competitive and profitable. Renowned leaders have demonstrated exceptional traits and skills that can be emulated by current and prospective leaders. Such individuals have also displayed a desirable level of work ethics...
What do leadership and management mean? What are their differences? The concepts of leadership and management are closely interconnected. The principal target of both a leader and a manager is to get a particular task successfully accomplished. According to Northouse (2005), leadership is a process that implies an individual’s influence...
Introduction The roles and functions of a leader have been studied in various academic books or research articles. Moreover, much attention is paid to such an issue as the effectiveness of a leader. In this context, the term effectiveness can be described as the ability of an individual to use...
Abstract Path-goal theory indicates the methods of the leaders of motivating their employees. The primary target of this approach is to improve the performance of the team members of the company and the contentment of the followers by directing the efforts towards the inspiration of the workers. The central point...
Introduction At present, the successful application of innovation is possibly the most significant factor in the success of an enterprise. Companies that do not match the new ideas of their competitors or fail to create distinguishing features tend to be less successful than those that do. However, a particular type...
Introduction There has been a wide increase in the use of computers in businesses nowadays. This is due to the need to enhance communication and efficiency in the business field. The advanced technology has greatly boosted many companies and firms to open a new business in other places. The use...
Introduction Organizational behavior entails the extensive discussions on management, practices of motivation, theories and basics of organizational design that affect human behavior within an organization. Knowledge of organizational behavior enables firms to operate more efficiently, accomplish their goals and adapt to change (Zedeck, 2011). This essay investigates the role of...
Leadership Development: the Key to Unlocking Individual Creativity in Organizations Annotation Leadership development is particularly critical in unlocking creativity and innovative capacity of organizational members to enable organizations to achieve their goals. The current business environment is highly competitive as organizations that do not encourage creativity and innovations hardly survive...
Executive Summary This report examines the leadership communication of Alan Bollard beginning from his background information and ending with a brief rhetorical analysis of a part of “Three Friends of Winter” public speech. The paper focuses not only on verbal communication including such abilities of the speaker as persuasiveness and...
It is a well known fact that leadership in the business world is highly important. This is why many business schools focus specifically on the strategies and techniques designed for an effective development of various skills and traits necessary to shape a successful corporal leader. The professionals possessing such features...
Introduction Organizations are restructuring the way they do business due to the rapid changes in the global economy. Furthermore, globalization has introduced competition that compels organizations to implement appropriate strategies for survival. Competitive, ethical, and visionary leadership plays a central role in the success of any organization in the contemporary...
Sir Richard Branson, Chairman, Virgin Group, Ltd. Case Study Introduction The Situational leadership model was invented by Blanchard and Hersey in the year 1960. The model states that the leadership style that one adopts is determined by the situation. According to the model, it is important for a leader to...
Implications of the Project The holding company with chain of supply stores in several countries made a decision to decline a consultancy advice for an integrated IT system among its supply chain stores without selling off the chain stores. This brings a new dimension to the strategy process. Supply chain...
Executive Summary Kraft Foods Company has developed plans of action that have put it above other companies within the food industry. The management of the company strategically applies some of the generic competitive strategies to build a sustainable competitive advantage over competitors within the industry. The company utilizes the low-cost...
The only thing constant in the world is change. The same is true for the world of marketing. The environment in which a product is sold will change gradually over time. The Product Life Cycle (PLC) theory refers to the progression of stages a product goes through. The Product Life...
During several decades, the product life cycle model has been very popular in management. Companies adopt this concept as a core of business operations and product management. The product-and-service mix is a significant force in corporate growth. Profit performance and market adjustment have as their fulcrum new product development, which...
Introduction Product life cycle in this case is taken to mean the succession of the many varying stages by which a product is said to undergo through. Products are seen to undergo several iterations, and some of these iterations may include the consumption of time and money before they eventually...
The value or secondary data Secondary data is the data is collected by individuals or agencies for purposes other than the study of particular research. For instance, the survey of family food expenditures conducted by a government department could be used by a food manufacturer to evaluate the organization’s total...
Introduction The market for smartphones is actively developing across the globe, and it is characterized by intense competition among such companies as Samsung, Apple, HTC, and Huawei among others. In the United Kingdom, Apple’s market share is about 50%, while the second-largest competitor is Samsung with a market share of...
Introduction A consumer’s perceived value of a given product determines whether the customer will remain loyal to that product or not. Meeting customers’ expectations of a given product is not enough, and there is a need to delight the customers by exceeding their expectations (Hawkins, Best & Coney, 1995). This...
On the Basics Marketing is the strategic idea of connectedness with customers. Identify and discuss how your company connects with its customers Marketing has been redefined to a significant extent within recent years. It has evolved from mere conveying of messages to customers into building connections with them through more...
Introduction A service can be defined as an indefinable product. It is the act of performing something for the sake of someone or something. A service differs from a product in that; a product is tangible whereas a service can not be touched. Another difference is that a product can...
Abstract This paper discusses the advantages and disadvantages of using technologies within the hotel industry. It was aimed to depict the technologies that have helped improve customer experiences regarding the hospital industry. First, the technologies from which hotels can benefit in their everyday operations were discussed. Second, it was explored...
Introduction This essay is comprised of seven segments which discusses marketing events of different companies in relation to the concepts of consumer behavior. The issues are discussed under each segment as below. American Express (AMEX) It makes and sells credit cards to its customers. The company makes a variety of...
Introduction The last part of the plan had specific issues but was generally satisfactory. Therefore, the creative process can continue, and the formulation of the various strategies may proceed into the next stage. This paper will improve upon the current pricing and branding strategies and develop an integrating marketing plan...
Introduction International expansion poses risks and concerns for companies regardless of their size and experience. Wal-Mart is a large, US-based retailer that has been experiencing significant struggles in Germany following its expansion. Based on the case study, the most critical cause of the failure was the lack of thorough understanding...
Introduction ChoCo’a is a small-scale chocolate company located in Dubai, which aims to improve its brand recognition, market positioning, and enhance its competitive advantage. Mongkol (2014) holds that the process involved in the growth of market share entails effective brand marketing and the application of diverse promotional approaches. The limited...
Introduction Tesla, Inc. is one of the leading technology companies in the United States. The company headquartered in Palo Alto, California was founded in 2003 and started as Tesla motors where its primary focus was making electric cars (Somssich, 2017). Over the years it has existed, the high-tech company has...
Introduction Wal-Mart retail was established more than four decades ago. The retail stores began expanding its operations in international markets way back in 1992. Today, Wal-Mart is one of the largest retail stores globally. The retail store is operating in more than 4,150 retail facilities in the world. Over the...
Executive Summary Our company XYZ is aiming to explore a newer way of expanding its business operations. The management of the company has decided that the company’s current traditional business model will be modified by adding new modules of e-commerce. By doing so, the company will be able to cater...
Stages of development The team has gone through several changes as a result of the new expansion programs, which have led to the recruitment of new employees into the company. First, there was a re-organization of the entire team. This was done to incorporate the new staff members into the...
Information systems may be excellently comprehended through their approach from both the business and technology standpoints. Technologically, an information system may be identified as a set of interconnected elements that gather, process, keep, distribute and retrieve data to facilitate decision making and management in an organisation. Over and above the...
Executive Summary Emirates Airlines has one of the leading positions in the global market due to the systematic development of its marketing strategies for each of the marketing mix components. The company benefits from its hub’s geographic location, uses various outlets for promotional purposes, implements a flexible pricing policy, and...
Introduction Organizations have numerous activities that run concurrently. The synchronization of these activities is necessary to enhance their efficiency and effectiveness. Basically, business process management is one of the greatest pillars of success (Nah 2009). Changes in the principles of efficient organizational process management have been drastic. Recent developments in...
Paul Anders Schwamm, an entrepreneur from Tokyo, said that the failure of eBay is a classic case study on how not to launch a business in Japan. Analyze eBay’s entry strategies in Japan and examine what went wrong with its launch. It is evidenced that the entry strategy of eBay...
Established in 2003, Tesla Inc., previously referred to as Tesla Motors, is an American-based electric automobile manufacturing corporation. The company’s main offices are situated in Palo Alto in California. After proving that the electrical technology was feasible when deployed to propel vehicles, Tesla Motors released the Model S into the...
Introduction From the case study of Kudler Fine Foods, it is evident that some functional areas require collaboration for the achievement of the organization’s overall goal; profit maximization (Administrator Acme Articles, 2012). Some of the functions that require collaboration within Kudler Fine Foods include customer service, production, marketing, and distribution...
Organizational and Environmental Pressures Modern companies face numerous organizational and environmental pressures that make them change and evolve. It is possible to point out six major pressures (see Table 1). Thus, environmental pressures include reputation, mandated, and fashion pressures, while organizational pressures include growth, collaboration, and new broom pressures (Palmer,...
Abstract Johnson Engine Company is faced with the dilemma of whether to embrace organizational change or retain the status quo. The major hindering factors to the organizations’ progress include rigidity in management, managers without management education and skills, weak organizational culture, and fear of organizational change by the supervisors and...
Introduction The success puzzle for organizational change implementation management strategy delivery operates on the periphery of the soft skills involving the timeless vision of organizational principles. Besides, defining value of the business, determining requirements, clarifying the vision, building teams, mitigating task, resolving issues, and providing direction complete the response projections...
Apple is a well-known electronic company, which is famous for its products such as Mac, iPad, iPhone, Apple Watch, and iPod (Apple.com, 2015). It operates worldwide and provides its products internationally. Steve Jobs, as a co-founder of the company, was seeking for the changes and wanted to make the world...
Introduction Car mechanical service industry is at an interesting stage in its development, and it is critical to investigate the factors that affect the decision-making process of its customers. Currently, this business faces some challenges. It is being disrupted by modern technologies that many companies in this industry still refuse...
Introduction: Identification of key issues underlying problems Eurasia identified Total Quality Management (TQM) as a model it could use to improve the quality of its products. Coowar describes TQM as “the application of quantitative methods and human resources to improve all the processes within an organization and exceed all customer...
Executive Summary Service marketing is getting very competitive in the current market. Players in this industry are faced with several challenges in the market. The main challenge that firms in this industry face are the ability to maintain customer satisfaction. The visit made by the researcher to a restaurant led...
The marketing mix The principles of marketing revolve around the governance of the major components of the marketing mix concept. The marketing mix is the process by which organisations promote and market different products simultaneously (Jonathan 2008). Furthermore, the marketing mix is made of product, price, promotion, and price. However,...
Introduction Overview The main aim of any research work is to provide answers to generally asked questions and to add to the body of existing knowledge. Research is a key instrument used in nearly all disciplines to gather information. Therefore, market research is all about collecting market information to assist...
Introduction A marketing mix is a tool in business used majorly for marketing products, especially to determine a brand or products’ unique selling point. The need for a product to be distinct among many competing businesses is elaborated by this business tool. This business tool can also be used by...
In the product market, market structures affect how an entrepreneur prices their products and the amount (output quantity) of product to deliver in the market. The goal of every entrepreneur is to make profits, and profit maximization is the objective of all producers of goods or services. The exploration represented...
The world oil market is a complex system in which producing countries and importers participate, and the price of oil and economic fluctuations depend on their interaction. The last five years are characterized by a noticeable crisis in the current structure of the oil market, which is reflected in the...
Introduction A good marketing strategy is a key element of success for a company. If used correctly, advertising has the potential to increase sales and establish brand awareness, thus allowing the business to grow its profits. For decades, marketing researchers were performing studies to determine the most effective marketing strategies...
Abstract Changes experienced in the global economy have transformed the lifestyles, behaviors, and expectations of many people. Researchers who have been observing these changes have managed to develop new theories that can be applied in the field of marketing. This report describes the importance of market segmentation and how it...
Introduction Research Background Social media has played a key role in communication liberalization across the globe. As social media communication becomes part and parcel of interaction in the present world, Emirati male college students are not left behind. The young students use social media as a tool for peer interaction...
Introduction Market research refers to the process of gathering and analyzing information regarding various market dynamics for the purpose of solving business problems (Hamersveld & Bont 2008). Businesses collect information on various market aspects that affect their operations. The process involves several steps namely specification of information, development of research...
Introduction The phenomenon of marketing has been in existence since the inception of trade relationships due to the intrinsic desire to represent a product in a more advantageous light than those of competitors. The concept of marketing as the means of appealing to target demographics has not changed drastically since,...
Lululemon Athletica Inc. is a Canadian apparel company. Chip Wilson established the company in1998. Lululemon Athletica Inc. is a yoga-inspired company and specializes in the production of special clothing used in athletics. The parent company based in British Columbia manages international subsidiaries. According to Silberberg (2013), the company engages in...
Abstract The aviation industry is one of the largest industries in the United Arab Emirates that has offered many jobs directly and indirectly to the locals and foreigners. The presence of various airline companies creates a need for differentiation of services offered to clients onboard and off-board to keep luring...
Introduction The BMW is among the largest manufacturers of cars and motorcycles based in Germany. It exports its automobile products in more than 150 countries across the world. To maintain high-quality productions and meet the demands of a huge market share, the business department has created policies to customize parts...
Introduction The Dubai Customs has over 11 global operation standards. The diversity of the global standards establishes a need for the evaluation of the quality culture in the organisation. The research focuses on the most effective strategies that can be implemented to enhance a quality culture of the organisation. A...
Innovative Widget Company Background Innovative Widget Company is located in the United States of America. It was established in the year 2008. Innovative Widget Company was founded by two friends, Winfred and Peter. Initially, only one factory was set up. However, it has grown to give rise to other factories....
Executive Summary Apple Inc. (AAPL) is an American multinational corporation that designs and manufactures personal computers, portable music players, and mobile phones that are provident, easy to use and are aimed at the mass user. The most famous products of the company are the iPhone mobile phones, iPad tablet computers,...
Operational Characteristics of a Consumer Product Company A consumer product company has standard operations such as purchasing, order scheduling, transportation, warehousing, inventory management, and customer service, which characterize its operations. Purchasing of products is an integral operation that characterizes logistics operations of a consumer company for it initiates the process...
Executive Summary This paper provides a proposal for a reward management system for a new company called Green Fingers Garden Centres. Because the company is new and is not yet known by the majority of prospective employees, the management team should design a reward system that will be more attractive...
Locating the Target Market and Working on the Competitive Advantage BP has been known as a large organization at the helm of the UK energy market (Grant 2016). The firm is considered to have huge potential for a reason; incorporating innovative approaches in managing its internal processes, it promotes the...
SWOT Analysis A SWOT/TOWS analysis has been carried out to highlight the key strengths, weaknesses, threats, and opportunities of the project; this will also reveal any bottlenecks that are likely to affect the smooth flow of the project to be undertaken. Strengths The company has already identified the most appropriate...
DesignIT is a growing graphic arts firm. The company recently purchased a space for the expanding business. The new office will host additional two designers and a receptionist. The proposal presented to the company covers issues related networking and costs. A Suitable Network Design DesignIT would adopt Ethernet network design....
Introduction Sharjah Electricity and Water Authority (SEWA) is a government-mandated utility company that provides generation, transmission, and distribution of electricity and water in the municipality of Sharjah. The company’s service area covers over 235 sq. km, catering to over 500,000 customers in Sharjah (“Global Energy Management”). The company has a...
Introduction Tesla Inc., which is headed by Elon Musk, is a California-based company that concentrates on the manufacture of electric vehicles. Besides, this global giant is well known for the production of solar panels and clean energy storage devices. Musk identified the need for innovation as crucial towards meeting the...
Introduction Walmart is a retail company that has been present in the market for almost two decades. Currently, the organization shows a high level of performance and customer loyalty. This paper presents an evaluation of the company’s business-level and corporate-level strategies and discusses their effectiveness from the perspective of long-term...
Apple SWOT Analysis Strengths Spent 1.8 billion dollars on intensive advertising for their products in 2015 lower than extravagant spending by Samsung, which was higher by 1.8% Balances expenses vs. incomes diligently, spending only 1% of the income on marketing. Independent surveys show that the company is a globally valued...
The current performance of Eastman Kodak Kodak declared its bankruptcy in 2012 and since that time, this company sold many of its divisions to other enterprises. Moreover, they had to transfer some of their patents because in this way, they tried to repay their debts. Currently, this organization passes through...
Vision, Mission, Objectives, and Strategies The vision of UPS is to synchronize the world of commerce by developing business solutions that create value and competitive advantages for customers. As a delivery company, it can help people and companies all over the world transfer material goods quickly and efficiently and strives...
Company Description and Market Analysis The company under consideration is Etisalat – a leading telecommunications operator of the United Arab Emirates (UAE) and one of the largest and most influential corporations in the Gulf Cooperation Council. It was founded in 1976. Based in Abu Dhabi, UAE, it managed to expand...
Describe the Internationalization ‘balance’ between standardization and adaptation over the history of Raleigh Dawson and Lee (2005) argue that any company which wishes to make forays in the international market must ensure that it considers standardization and adaptation. One of the issues that the company must contend with is whether...
Operations Management (OM) is “a powerful practice that deals with the control of services, supply chains, products, and processes in a company” (Collier & Evans, 2013, p. 12). Managers use OM to develop, utilize, and acquire different resources. Some operational issues are critical whenever dealing with OM. Some of these...
