Business Essay Examples & Writing Help

Boost your business studies with our free business paper sample database

Paged Intro

Fresh Business Essay Samples

Take a look at the newest business essay examples we’ve published in our database and get inspired to write your essay about business!

Economics

Macroeconomic Concepts and Definitions

Definitions Investment can be defined as the acquisition of property or assets that will be used for the generation of wealth. For instance, R&D expenditures of companies can be viewed as a form of investment. The monetary base is the term used to refer to the total amount of currency...

Economics

Expansionary Monetary and Fiscal Policies

Introduction Expansionary fiscal policy is a more favorable tool for inducing consumption during a recession. As observed in the Great Recession, the monetary policy failed to provide the required level of aggregate demand that can stimulate production. The Fed has been able to rule out crowding out effects by keeping...

Economics

Chinese and Japanese Economics and Politics

Abstract China and Japan are among the leading economies in the world. They have huge influence on a wide range of global issues such as economy, democracy, trade, politics, education, environmental conservation, security, energy, global recession, innovation, technology, agriculture, and manufacturing. They also have immense influence on international organizations such...

Company Analysis

Zara Customer Analysis and Strategy

Introduction The global fast fashion industry has undergone remarkable growth in the 21st century. Thus, the industry has become very competitive. Some of the renowned international industry players include Mango, Hennes & Mauritz, and Zara. Traditionally, the industry players mainly focused on operations, production management, and process improvement. As one...

Company Analysis

Digital Entrepreneurship: Videogame Sales Tracker

Executive Summary The subject of this report is a business idea – a service that tracks videogame sales on game launchers and online stores and collects the best deals. The product will come in the form of a website and application with a search engine that allows clients to find...

Company Analysis

British Petroleum and Its Social Performance

Introduction British Petroleum (BP) is a giant oil and gas multinational company that offers a wide variety of petroleum products and services around the globe. Due to the nature of the company’s business, critics of the safety and protection of world communities and the environment have emerged from different spheres...

Human Resource Management

Human Resources Supporting Business Performance

Models and Their Application Over the past few decades, notable changes have occurred to the place that HR managers take in the organizational environment and the role that they play in it. Due to the surge in the techniques on improving human relations and the general propensity toward viewing talent...

Economics

The United Arab Emirates Economic: Theories and Trends

Introduction The United Arab Emirates is an economy of the Arab world that has recently been receiving a lot of global attention due to its rapid economic development and other unique fiscal factors that define it. According to Young (9), since the UAE began attracting global attention, analysts have wanted...

Economics

Budget Deficit Issue

Alternative budget action to reduce budget deficit In a scenario where government expenditures exceed government tax revenues in a single year, it is said that the government is running on a budget deficit for that year. Budget deficit normally occurs when the government does not plan its expenses after taking...

Economics

Australia’s Inflation and Growth in 1999-2011

Introduction The Australian government has concentrated on controlling inflation to ensure economic growth and stability. The government has minimized debts to limit economic fluctuations by controlling demand. When viewed from a macroeconomic perspective; balance in supply and demand may not result in constant economic growth. With such control over demand,...

Economics

Economics: “Intermediate Macro Mechanics” by Ashby

Policy Issues Expansionary Policies Monetary and fiscal policies are used to adjust aggregate demand (APE). Monetary policy influences indirectly APE by adjusting aggregate supply (ASF). This results in a decline in interest rates. The interest-sensitive section of APE thus rises or falls. APE is directly affected by fiscal policy (APE...

Economics

China’s Open Market Door Policy and Its Effects

Analysis rate of growth, employment, population and GDP of China before and after open market door policy to the world Launched over three decades ago by Deng Xiaoping, China’s open market door policy aimed at opening the country’s doors to foreign investors. In 1980, Shenzhen, a Special Economic Zones (SEZ)...

Management Theory

Organisations Performance Appraisal: History and Challenges

Performance appraisal issues are at the centre of contemporary theoretical and practical discussions. With the growing intensity of business competition, organisations develop new strategies and tactics to retain the most prospective personnel. The growing attention to staff issues is logical and understandable, because human resources are unique, inimitable, and extremely...

Management Theory

Organizational Change in “The Heart of Change” Book

Introduction Successes in organizations come out because of their qualities which are intangible. The world of today is experiencing a variety of changes politically, socially, technologically and economically. The changes occur on a worldwide basis leading to improved communication among people. It has brought about the availability of readily shared...

Management Theory

The Relationship Between Employee Turnover and Organizational Performance

Background Information Employee turnover is a significant factor in the attainment of organizational goals and objectives. In addition, it is of vital importance to an organization’s employees. The retention of skilled and talented employees has become a major challenge for all organizations. In order to fully comprehend the rationale behind...

Management Theory

Business Excellence Models and Quality Assurance Standards

Introduction A standard may be understood as a document that contains guidelines, rules and requirements set out for a service, product or a process. It is created after a mutual consensus between relevant stakeholders, and is normally approved by an acknowledged body. The main purpose of having a standard is...

Management Theory

Motivation Theories and Practices in Organizations

Executive Summary This paper aims to analyze the motivational theories and investigate the rationality behind the frequently asserted statement that a manager cannot motivate the employees, rather he or she can merely construct an atmosphere where the employees can decide to motivate themselves. To conduct the assessment and reach a...

Management Theory

Management Theories in Addressing Economic Changes

Introduction Every organisation requires better leadership and management theories that would reap profits in the organisation. Organisations employ the use of various management and leadership theories towards the realisation of the ultimate organisational goals. Some of these theories have assisted the organisations in maximising profits while others have not favoured...

Management Theory

Theory X and Y in the Organizational Management

Introduction Theory X and Theory Y, as was advanced by Douglas McGregor, epitomize the complete opposite presuppositions of human conduct that are directly pertinent to the practice of management (Travis 827). In Theory X, individual conducts are regarded as revulsive to the work processes, immature, and require tight controls. On...

Logistics

Strategic Supply Chain Management: Evaluation and Performance

The advent of globalization has provoked a major transformation not only in the production methods but also in the supply chain strategies employed by global companies. Majority of global firms have relocated their operations and outsourced raw materials from low-labour cost regions in an attempt to reduce production costs and...

Management Theory

Henry Fayol’s Five Management Functions

Introduction According to McLean (2011), Henry Fayol proposed five functions of management namely: planning, organizing, commanding, coordinating, and controlling. He emphasized the unity of command whereby every employee report to one boss (Almashaqba and Al-Qeed 2010). This ensures that the employees are not subjected to conflicting commands from different supervisors...

Management

Organizational Change and Human Resource Management in Emirates Airlines

Abstract Different professionals suggest that organizations ought to employ effective approaches of influence in cases where resistance to change crops up to facilitate the implementation of transformation endeavors successfully. Major organizational transformation practices may have a crucial impact on workers, and as a result, impinge on their approval of the...

Management

Organizational Development and Strategic Planning

Introduction The ultimate goal of every business organization is to maximize shareholders’ value and remain competitive in its industry. This objective can only be realized using powerful initiatives and processes such as organizational development, change implementation, and strategic planning. The questions presented below focus on the unique issues associated with...

Management

Culture and Technological Innovation in Organizations

Generation Y Generation Y will change the workplace bureaucracy because it uses modern technology, which ensures the work done, is of high quality. This means that the workplace will change in a number of ways. The first change is the virtualization of offices where individuals meet and discuss issues online...

Management

Organizational Management Functions, Systems and Theories

Challenges Facing Managers Today One of the challenges facing managers today includes the technological changes that differentiate today’s environment from that in the 1950s. Organizations today cannot operate effectively if the employees are not equipped with the latest technologies and techniques. Today’s managers also face challenges with the rapid changes...

Management

Operations Management and Capacity Planning

Introduction In any business organization, various departments have their significance and roles that contribute to the success of the organization. Therefore, it is impossible to declare one department as domineering in an organization. Departments have to work jointly to achieve success. Decisions on capacity have a long- term influence and...

Management

Quality Management and Customer Satisfaction

Background to the study In their consumption patterns, consumers are increasingly becoming concerned with quality. It is the consumers’ objective to purchase high-quality products and services and those that last for a long period. The resultant effect is that they are able to receive the desired level of utility. For...

Management

Organizational Culture and Inter- or Intrapersonal Conflicts

Introduction People live in communities and tend to cooperate with others to complete numerous tasks. This pattern has remained for centuries as people united to increase their chance of survival and, later, improve their wellbeing. This cooperation has also been characterized by numerous conflicts, including interpersonal and intrapersonal ones. Interpersonal...

Management

Positive Organizational Behavior in Businesses

Introduction For centuries, human resource managers have been grappling with ways of improving and optimizing human strengths and capacities for organizations to perform optimally. Positive organizational behavior is one of the ways that modern human resource managers employ in promoting the strengths and capacities of employees in various organizations. According...

Management

Organizational Learning and Decision-Making

Reading article- “Garvin, D.A 1993” What is this article about? This article discusses how learning organizations are built. This has been achieved by exploring the meaning of learning organizations, how they are managed and how the learning aspect is measured. It demonstrates some of the practical ways of advancing a...

Management

Emotional Intelligence and Management at Workplace

Introduction To successfully manage human resources and organise all the processes within a company, it is necessary to pay attention to the practices followed in the workplace. Along these lines, researchers and practitioners are focusing on discussing and applying the concept of emotional intelligence in the form of managers’ and...

Logistics

Supply Chain Strategy: Development and Execution

Introduction Industry strategies are in most cases involved with the interior competencies of the organization to accomplish a defined high level goal or even a high level objective. It also comprises of the analytic and the decision making processes that surrounding what is to be offered (e.g., products and/or services),...

Logistics

How Can Apple Improve Its Supply Chain?

Introduction A supply chain refers to a system by which an organization moves its products and services through the suppliers to the end consumers. The chain refers to the people, technology, as well as activities and resources involved in the movement (Koster 2007). The activities involved in a supply chain...

Logistics

Information Technology in Inventory Management

Abstract One of the top priorities that every brand in the contemporary world ought to have is achieving better inventory management as the business grows. It overlooks the efficiency of the supply chain of goods from the point they are released by the manufacturer to the warehouse, and finally to...

Logistics

Lean and Agile Supply Chain Operations Management

Supply chain management plays a critical role in the success of many organizations. In production and manufacturing companies, this aspect is particularly important because it can influence lead times and the company’s responsiveness to customers’ needs. Luckily, a supply chain can be tailored to the needs of the business, thus...

Logistics

Wal-Mart Company’s Operations Management

Background Operations management is one of the most important aspects of an organisation because it determines the capabilities of an organisation. Most companies have an operations management function that aligns the processes in the workflow to fit the requirements of the management and the stakeholders. Operations management is also one...

Logistics

Supply Chain Risks and Interdependencies

Influence of supply chain risks and interdependencies on the supply chain strategy implementation Sustainability of supply chains is a primary concern of all the companies. It is important to consider many factors such as environmental impacts in supply chains, operational aspects, business models and strategies appropriate for every company, and...

Logistics

Supply Chain Management: Collaboration and Logistics

Collaboration as the Tool Assisting in Dealing with Challenges Resulting from Shrinking Product Life Cycles The increasingly fast pace, at which the process of the product lifecycle (PLC) shrinking occurs, can be viewed as the defining characteristic feature of the 21st-century economy. Typically defined as the set of stages that...

Logistics

Strategic Supply Chain Management

Introduction Provision of goods and services for use by the final consumer involves a series of activities in commercial set ups. The process of production up to the final delivery of such products starts with the extraction of raw materials which is then followed by transportation and storage for appropriate...

Strategic Management

Sara Lee Corporation: Strategy and Brand

What is Sara Lee’s Corporate Strategy? How has the retrenchment strategy changed the nature of its business line-up? Sara Lee was operating as a conglomerate before 2004. The business portfolio consisted of many unrelated businesses acquired over time. Initially, this was a good strategy, and it yielded high profits up...

Strategic Management

Business Organisations Strategic Management and Success

Introduction A business takes time to develop and reach the desired stage. Within the course of time, the venture may face a wide range of complexities. Due to these challenges, managing a business has become a complex task. The end result of this has been the need for proper management...

Strategic Management

Management Consultancy Role in Strategic Plans

Introduction The twenty first century has presented numerous challenges to organizations. For example, the business environment today is characterized by frequent changes which pose new challenges to organizations. In tradition organizations, change was moderate and predictable. As a result, the management teams could easily predict change and implement long-term plans...

Strategic Management

Strategic Human Resource Management’ Procedure

Introduction Strategic Human Resource Management (SHRM) is an intricate procedure that is constantly reshaping and continues to elicit a lot of debate regarding what promotes. Definitions range from a HR system that is accustomed towards the requirements of a business process (Miles and Snow, 1984, pg. 32) to organized HR...

Strategic Management

Strategic Human Resource Management: Concepts and Cases

Strategic human resource management (SHRM) is a tactical method for the management of an organization’s human resource function in line with organizational goals and objectives. SHRM enhances these functions by linking the traditional human resource practices to business strategy and the realization of organisational goals in order to enable the...

Strategic Management

FedEx Company’s Strategic Management

Executive Summary FedEx is one of the leading courier companies in the global market. In the United Arab Emirates, FedEx has become a major provider of various courier services because of the enabling environmental forces. However, this company will need to redefine its marketing strategies both locally and internationally as...

Strategic Management

Effective Supply Chain Practices for Computer and Phone Repair Shop

Introduction The purpose of the given study is to identify effective supply chain practices, which can be integrated in phone and computer repair shop business in order to improve the overall procedures. Increasing competition in the market poses new, more complex challenges for enterprises, one of the solutions of which...

Strategic Management

L&D and the Organization Management

Establishment, Categorization, and Structure of Organizations Formation of Organizations There are various reasons why organizations are formed. Kandogan and Hiller (2018) explain that one such reason is the culmination of skills and efforts to achieve some set goals. Towards this end, organizations bring together different expertise to achieve a common...

Strategic Management

Walmart Corporation’s Strategic Planning

Introduction Strategic planning allows organizations to mobilize their resources and pursue specific goals and objectives. Organizations that operate in the volatile retail industry, such as Walmart, require an effective strategic plan to remain competitive. The creation of a strategic plan needs a critical examination of the internal and external environments...

Strategic Management

Tata Motors Strategy: Business Management & Growth Rates

In this paper, you will find a thorough analysis of Tata Motors strategy. The author reveals Tata Motors growth strategy, marketing policies, pricing management, and other business factors. Introduction The automotive industry is one of the world’s most competitive business areas. As a result, strategic management has remained an important...

Strategic Management

Rational Strategic Planning in IBM Corporation

Introduction Rational strategic planning is paramount to the development and implementation of sound decisions towards the realisation of organisational goals. A strategy is a series of predetermined activities that are based on the prevailing market and future operations of an organisation. The formulation of success plans demands a critical analysis...

Strategic Management

Strategic Management and Employee Performance

Abstract Strategic management is a widely studied concept that is considered to be helpful in improving firm performance. In particular, research reveals a clear connection between strategic management and employee performance, as well as strategic management and financial performance. The present synthesis paper seeks to describe and explain the relationship...

Strategic Management

Strategic Leadership Integration and Action Plan

Introduction Business organizations, companies, and teams can benefit a lot from effective leadership practices. The class materials have explained why every person can develop a proper leadership philosophy that has the potential to promote positive practices. Every person in an organization can undertake various leadership roles without necessarily being monitored...

Strategic Management

R and K Financial Counseling Services’ Strategic Planning

Abstract Strategic planning encompasses various steps and processes ranging from defining the current need of the business to assessment level where performance is gauged against the strategies. In essence, strategic planning processes necessitate all the tactical arrangements and the ability of the organization to execute the strategies. Specifically, strategic planning...

Strategic Management

Kodak Company’s New Corporate Strategy

Abstract Kodak has experienced numerous challenges, which have cumulatively contributed to its decline. Notable challenges are stiff competition, increased operating costs, and inefficient management. Analysis of the case study shows that the advancement of technology, enhancement of productivity, globalization of businesses, expansion of marketing, and reduction of operating costs are...

Business Ethics

Bank of Cyprus: Corporate Social Responsibility

Business organisations should use their financial strengths to support every local community. A corporation should be ready to empower the immediate community for supporting its goals and objectives. Members of the community should be treated as essential stakeholders. Their needs, expectations, and problems should be taken seriously in order to...

Business Ethics

British Airways CSR (Corporate Social Responsibility) Analysis

Introduction Corporate Social Responsibility (CSR) has assumed great importance in management academia and practice. The integration of CSR initiatives with the business strategies and practices of the company has become extremely important for companies (Carroll 1999). A failure to include CSR into business practices adversely affects a company’s performance and...

Business Ethics

Improvement of Ethical Standards

My Company For a long time I have been interested in consulting companies; that is why I have chosen one as an example. My company consults other organizations and helps them to enhance their current state. It offers a range of services for business promotion. We provide professional advice and...

Business Ethics

CSR – the Ethical Dilemma

Introduction The purpose of the current assignment is to outline the definition of corporate social responsibility (CSR) and explain its utmost importance for modern businesses from multiple points of view. The author is going to focus on Carroll’s CSR pyramid and explain the reasons behind following the pyramid. The key...

Business Ethics

Corporate Social Responsibility – Siemens

Overview This paper focuses on corporate social responsibility (CSR) and its implications for society and businesses across the globe. The literature review examines journal articles on the given topic to evaluate the importance and the effects of CSR strategies. The history of CSR presents a valuable insight into the development...

Business Ethics

CSR Advantages and Disadvantages in Business

Overview Corporate social responsibility is an opportunity for business companies to improve their work, motivate people, and attract the attention of potential customers. It consists of certain rules and regulations that are also known as CSR standards that can be developed by reliable international organisations like the International Organisation for...

Business Ethics

Corporate Social Responsibility: Profit or Ethics

Introduction Attaining success in today’s highly globalized and volatile business environment requires corporations and organizations to apply strategies that guarantee stability, large customer bases, societal approval, and acceptance as well as attainment of competitive advantage. Corporate social responsibility (CSR) is one of the most common strategies applied by corporations to...

Business Ethics

Business Bluffing, Ethics and Social Responsibility

Business ethics has emerged as a useful field that guides corporations to engage in desirable practices. In the recent past, many people have become aware of the roles and responsibilities of companies towards supporting the needs of their stakeholders. This field has been studied by many professionals in order to...

Business Ethics

PharmaCARE Company: Legal and Ethical Considerations

Introduction Over the past two decades, there have been numerous cases of pharmaceutical companies engaging in unethical conduct regarding their marketing strategies, product safety, and intellectual property. It is apparent that some companies have been using compounding companies to market their products illegally, and to bypass the thorough scrutiny associated...

Business Ethics

Unethical Behavior in the Workplace

Abstract The organizational environment is significantly influenced by the behavior, attitudes, and practices of the employees. Notably, unethical behavior jeopardizes the realization of quality relationships in the organization thereby, undermining the level of productivity. For this reason, unethical behavior it the workplace including misuse of time and resources, abusive behavior,...

Business Ethics

Corporate Social Responsibility Conception in the World

Introduction Any business entity has a prescribed code of conduct that it must follow. These prescribed codes of conduct are generally referred to as business ethics. Business ethics in turn are rooted in the corporate social responsibility of Business Corporation, which is a major commerce unity in the world today....

Business Ethics

Importance of Ethical Decision Making

Introduction I would like to bring to your attention that the quality assurance department, during their routine testing of the above-named product noticed a defective whistle in the elementary toy batch that was to be delivered to the primary market and the elementary schools. “One metal whistle included in the...

Business Ethics

Globalization as a New Context for Business Ethics

Generally, international business environments present several ethical issues to managers. To survive, managers of international companies are compelled to come up with policies and standards that integrate the law, ethical business philosophies and cultural ideals. Ethically, managers are expected to make decisions by considering social setup in a local environment...

Leadership Styles

Leadership Links with Changes

Leadership and Change Introduction The main objective of this section is to establish the link between leadership and change. Different scholars describe leadership differently. For example, Spillane and Diamond refer to it as a “process of social influence where a person can enlist the aid and support of others in...

Leadership Styles

Organizational Leadership and Changes

Introduction Leadership is the process through which an individual guides and influences a group or an organization towards a common goal. In an organizational setting, leadership influences and motivates the organizational personnel (employees) towards the achievement of their individual goals. In any organization, change is inevitable. Hence, it is important...

Leadership Styles

Critical Issues in Business: 21st Century Leadership

Leadership is one of the central elements not only in business but in the society as a whole. Its contribution to the formation of cultural, political, economic, and other aspects of our life is hard to overestimate. The concept has a variety of definitions; the most commonly used one interprets...

Leadership Styles

Richard Branson and His Leadership Action Logics

Introduction The subject of leadership is one of the most widely researched topics in contemporary studies. Despite many theoretical frameworks being established in examining this issue, a critical concern arises entailing the means to becoming an effective leader. Leaders fail or succeed in their leadership roles, despite their experience in...

Leadership Styles

Leaders’ Behaviors and Satisfaction Effects

Abstract This paper studies on how leadership behaviors and satisfaction of leaders matters in the productivity of the organization. The history of leadership is also addressed in brief, and how leadership style came in place, from the classical management theory, scientific management theory, to the human and contingency theories such...

Leadership Styles

Steve Jobs and His Management Career

Introduction In the modern-day business world, managers have great roles in ensuring that they contribute to success while maintaining a sustainable business environment. The role of the manager is to plan, organize, direct, and control all the resources in an organization to achieve the set goals and objectives (Erven, 1994)....

Leadership Styles

An Alternative Model of Leadership

The major aim of this article was to offer an alternative model of leadership. Leadership has resulted into distrust in organizations and therefore, many have seen the need for a new standard of ethical leadership that Caldwell et al. refer to as ‘transformative leadership’. The transformative leadership model expounds leadership...

Leadership Styles

Ineffective Leadership

Annotated Bibliography Spears, L. C. (2010). Character and Servant Leadership: Ten Characteristics of Effective, Caring Leaders. The Journal of Virtues & Leadership, 1(1), 25-30. This article recognizes the ongoing rapid changes in several business and not-for-profit organizations. These changes relate to leadership styles from the traditional authoritative and hierarchical approaches...

Leadership Styles

Leadership: Effective and Ineffective Forms

Introduction Different people have defined leadership in a number of ways. Most people regard leadership as the ability to command influence. On the other hand, a leadership style refers to “the pattern of behavior that a person uses to influence the behavior of others” (Lehman 25). However, a number of...

Leadership Styles

Leadership and Group Dynamics

Introduction From time immemorial, the human race has always organized itself into groups with common interests and goals to be achieved. These groups have been in the form of clans, tribes, races, religious convictions and the more important modern-day organizations. There is need for effective and result oriented staff in...

Leadership Styles

Ethical Team Leadership in Organizations

Abstract Leadership is present in daily life in the form of decisions people make. It is the form of choices that people make in very different environments and situations every day. There are various theories explaining different aspects of leadership and its influence on business and personal life. It is...

Management

Business Excellence Awards Analysis

Introduction Achieving business excellence is an essential concern for companies all over the globe. By applying the tools and techniques related to business excellence, companies can enhance productivity, profitability, and efficiency of their operations. As explained by Ghicajanua, Irimie, Marica, and Munteanu (2015), excellent companies show better financial and economic...

Marketing

The Internet’s Impact on Global Marketing Strategies

Introduction The internet has become a global phenomenon in the whole world with those benefiting from it declaring it the greatest inventions of the 20th century. The internet has made the world a global village by creating a network of connections that has so far made communication become very fast...

Marketing

Marketing Platform Principles

Product Life Cycle A typical product that has gone through a product life cycle is Colgate. Colgate’s Ribbon Dental Cream was the first ever product to be introduced in the market way back in 1896. However, new Colgate creams were later ushered into the marketplace. This led to the disappearance...

Marketing

Toyota Motor Corporation’s Marketing Plan

Introduction The relevant market plan is aimed at providing a consistent outline for Toyota’s activity and some guidelines for increasing the efficiency of its performance. The report contains a detailed analysis of its internal and external activity, the marketing strategies that the company uses, the marketing mix aspect and SWOT....

Marketing

Google Company Marketing Strategy Analysis

Executive Summary Google Company is an American-incorporated global organization that offers various internet-related products and services. It started by offering web search services. After its IPO, it focused on the development of Gmail, Google Maps, and Docs, among others. Google’s major income generator is Ad Word. Appendix 1 shows how...

Marketing

Cambridge Building Society: Integrated Marketing Communication

Mature Mortgages Segment Customers in this segment comprise 17.3% of the total client base of the firm as this is indicated by the segment composition of the Society’s total customer base. The segment is aware of the products offered by the building society. The building society could communicate its products...

Marketing

Fly Dubai Company’s Marketing Mix

Introduction Thriving in a dynamic and competitive business environment calls for the implementation of rigorous marketing strategies. Communications mix is a set of methods that a company uses to inform their customers about their products. The use of the appropriate tools to exchange information positively affects the number of sales...

Marketing

Marks and Spencer Company’s Marketing Principles

Examine the few definitions (at least two) of marketing and explain the marketing process with an example drawn from your chosen organization Marketing is an old concept that has been defined in many different ways. Different definitions demonstrated the extent to which marketing continues to evolve with the growing knowledge...

Marketing

Marketing Management: Development and Strategies

Price Price is defined as the quantity of payment that one party gives another in exchange for some good or service. In economics, it is referred to as the ratio of good quantities that are exchanged for each other. The price of any commodity is influenced by many factors but...

Marketing

Marketing Planning, Segmentation and Products

Marketing Planning Stakeholders’ participation in the marketing planning process Stakeholders participate in the marketing planning process by providing the top management team with ideas about the market needs, market structure, and other details required to structure the marketing system for a successful process. The top management team collects information from...

Marketing

Social Media Usage in Market Research and Forecasting

Abstract This paper aims to explore and discuss how marketing research and forecasting can be executed using social media tool. In order to attain these objectives, the existing social marketing publications have been analyzed. In addition, marketing analysis within the industry have been incorporated in the study as part of...

Marketing

Gandys Flip Flops Company Marketing Analysis

Introduction The company was established in 2011 by two brothers, Paul and Rob Forkan who lost their parents in the tsunami tragedy while on holiday in Sri Lanka in 2004. They were inspired to set up the company to raise funds for the charity to assist orphans in Asia and...

Marketing

Icebreakers Company’s Marketing

Despite of the fact that the products of Icebreakers has a number of unique selling propositions, which are extremely authentic, highly differentiated, very much comfortable and unique, the demand of the apparels throughout the world is not too impressive. This is mainly because the company has not focused on its...

Human Resource Management

Business Issues and the Contexts of Human Resources

Introduction The main wealth of any IT company in today’s competitive environment is represented by people, their intelligence, creativity, and ability to create know-how. Therefore, a prerequisite for the successful functioning of the enterprise and its development is to ensure a high level of human resources management system. Finding, selecting,...

Marketing

Chery Automobile Company: Marketing Mix for USA

Introduction Founded in 1997, Chery Automobile Company Limited is a Chinese home-grown firm that manufactures and markets automobiles. Being a Chinese leading passenger vehicle exporter for a duration spanning over a decade, Chery, according to Zhang and Ziajing (2013, p. 179), is presumed to be on a path of creating...

Marketing

Consumer Behaviour for Future Marketers

Introduction Economical and social responsible purchasing behaviours of consumers have become significant determinant of consumer behaviour. Analysis of consumer behaviour is carried out in a systematic manner using various consumer behaviour theories and models. Consumer behaviour theories have been applied to study consumer behaviour; however, gaps still exist between the...

Marketing

Determining Customer Satisfaction: Delivery Services

Abstract Latest empirical researches in service industry have conclusively established that there is direct link between customer satisfaction and quality of service being offered. On the same note, restaurant businesses are no exception and as a result, researchers have identified several elements that customers use to gauge the quality of...

Marketing

Petstop Company: Marketing Management

Introduction The sphere of goods and services promotion as one of the most rapidly developing sectors requires the active involvement of relevant strategies and techniques providing the assessment of significant factors. Marketers resort to various resources, including both theoretical aspects, for instance, the modern principles of preserving customer interest, and...

Marketing

Tepco Inc.’s Marketing and Customer Management

Channel Management Channel management is the process by which producers and their suppliers reach out to various consumers of their products and services. They do this by use of various methods and techniques that aim at ensuring that they reach out to as many consumers as possible to maximize the...

Business Analysis Case Study

Ethical Principles and Issues: Samsung Company’s Case

Introduction In the corporate world, the essence of upholding ethical principles goes a long way in fostering the sustainability of the competitors. Failure to observe the issue has seen the emergence of multiple and different ethical issues in the business setting (GuitiĂĄn, 2015). Therefore, engaging in processes that foster business...

Business Analysis Case Study

Mount Everest Team: Effective Team Management

Introduction This is a reflective report on a Mount Everest critical experience of our small team. The report structure is based on Christopher Johns’ four step model/ framework of guided reflection (experience, influencing factors, reflection, learning, and alternative cause of action). The team is comprised of fifteen members with team...

Business Analysis Case Study

Delisle Industries Company’s Financial Statement

Financial statements analysis is very crucial for a firm as it helps the firm to understand its financial position. The analysis also helps the firm to forecast the future financial possibilities of the firm. In order to analyze a company’s financial position in an effective way it is very crucial...

Business Analysis Case Study

Apple Inc.’s New Steps Toward Competitiveness

Case Summary The presented case study indicates that Apple Incorporation is currently operating in a very competitive market environment. New players such as Samsung Group, HTC, Nokia, and Tecno Mobile are affecting the firm’s performance. These competitors have innovated new products that deliver quality services to many global consumers (“Samsung...

Business Analysis Case Study

Organizational Change and Attitudes Toward It

The Problem and Causes Problem The main problem identifiable from the case is individual stress and its negative impact on change at the organizational level. The case also examines the function of organizational dedication as moderation between pressure and workers’ thoughts about organizational transformation. Three types of stress, namely stimulus,...