Abstract The paper delves into the peculiarities of Apple Companys functioning and conducts a comprehensive investigation of its corporate strategy with the primary aim to determine its current status and ability to increase competitive advantage. To collect credible information and use only relevant data the companys annual reports, financial statements,...
Abstract Marriott is a multinational hospitality industry dealing with franchising and management of lodging facilities. The company has a chain of unified branches in the global market that sell under one brand. With the adoption of the customer-centric business strategy, Marriot enjoys market dominance through acquisitions and alliances with other...
Introduction According to Thomsen (29), the concept of corporate values has attracted the attention of scholars and analysts in the recent past. Different people use varying terms to describe this phenomenon. The terms used include, among others, corporate social responsibility, business ethics, environmental sustainability, and customer value. The concept is...
Introduction Corporate social responsibility (CSR) is a common practice among contemporary business organizations. It is a self-regulatory mechanism that is part of business models. Different scholars have not only defined the term variously, but they have also referred to it using differing terms. For instance, Hancock (14) and Kern (7)...
There are numerous companies that have tried going international with no avail. Of the few that have succeeded, many have been mired in international business controversies. For example, many food companies have been accused of having hazardous effects on health. Other companies have been accused of having poor quality in...
Title This envisioned research will focus on the Virgin Group that is one of the dominant companies in United Kingdom. Although Richard Branson had established the company in 1989, he had laid its foundation when he ventured into the popular “Student Magazine” in 1970 (Dearlove, 2010). In this respect, the...
Introduction Costco Wholesale Corporation is a members-only retail and warehouse company whose main offices are in the United States. The company is the second largest retail chain in the USA and the third largest in the globe. The warehouse club sells a wide range of commodities in its over 671...
Introduction Globalization has brought enormous dynamics in the world’s economy, especially in the business environment where organizations find themselves in highly competitive environments. One of the key areas that globalization has stimulated is the competition for talent in the workforce. Since 2003, human resource managers have faced an enormous challenge...
Introduction Human resource, which is commonly known as HR, refers to the people that have been employed in an organization or company. Companies incorporate departments that are meant to specifically deal with HR the duties of the departments are the management of resources, hiring, training and generally catering to employee...
Introduction Many organizations that operate in the global market contend that strategic initiatives are important in ensuring that they gain success both in the short-term and long-term. The HR department within any organization is established to handle issues that relate to employees, including enhancing motivation and conflict resolutions. The noble...
Executive summary This report focuses on Emirates Airline’s strategic planning and marketing process. It intends to assist the airline’s management team in understanding both the interior and exterior factors that affect the aviation industry. In return, they can restructure the company and come up with superior strategic plans. The present...
Background Emirates Airlines is an organization that offers transport services in the airline industry. The company was established in 1985 by the government of the United Arab Emirates (UAE) and has experienced impressive economic growth over the years, growing from a leased fleet of two aircrafts to a large fleet...
Introduction One very important aspect that will dictate success of any organization in this competitive world of business is how its human resource is managed. A situation where the workforce is handled in a less satisfactory manner will in most cases translate to a workforce that is not fully working...
Introduction In the contemporary business setting, the increasing level of competition requires organisations to incorporate the necessary advancements for the realisation of a considerable share of the market. Technological innovation is one of the important factors that drive the competitiveness of players in diverse industries. Important to note, the globalisation...
Firm Introduction The following report analyses the sales strategy of Hootsuite, an international firm that offers a range of social media management services and markets primarily to other businesses (B2B). The main purpose of all products offered by Hootsuite is to help companies increase their recognition on social media (“We...
Abstract The primary point of this study was to investigate the adequacy of a powerful administration in the execution of the organisation. This study utilized the deductive methodology of exploration method; whereby the hypothesis and the theories were planned in the wake of experiencing the important writing. Likewise, the quantitative...
Abstract Practical improvement is essential in the dynamic business environment. Brilliantly, this idea defines the sustainability of an organization and its dissolvability inside of a predefined timeframe. In the contemporary society, the term sustainable business alludes to the capacity to support profitable operations in the short and long terms as...
Abstract Service sector organizations build their competitive advantage using their employees. In such companies, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency level. This goal calls for the professionals to devise a plan for effective human resource management....
Introduction Based at the Dubai International Airport, Emirates has grown to be the leading airline company in the Middle East and Asia. The airline has approximately 10,000 flights in a month covering major routes and cities of the world. By 2010, Emirates Airlines flights covered 74 nations mainly in the...
Introduction Quality management is an issue that is integral to the success of an organization in its provision of services. That is the case with Al Fajer Enterprises. Al Fajer Enterprises is located in the UAE. It was established in 1970 by his highness, S. H. M. Al Maktoum. The...
Executive Summary Service sector organisations build their competitive advantage using their employees. In such organisations, human resource professionals have a noble responsibility of ensuring that they attract and retain employees who have the highest competency levels. This process calls for the professionals to devise a plan for effective human resource...
Introduction Organizational management is the key to achievement of a company’s objectives. The management is a complex role that contains two distinct roles namely decision-making and leadership (Srivastava, 2005, p.6), with the first role including the development of the organizational policies, operational strategies, and planning the implementation processes. Leadership involves...
Introduction Starbucks Coffee Shop is a coffee house that is located along Conduit Street in London. The cafe is part of a chain of coffee shops run by a Seattle-based business giant chain, namely, Starbucks. It offers coffee, cookies, tea, and free Wi-Fi connection. The shop’s customers include both men...
Introduction The current competitive global market calls for companies to keep an accurate track of their performance and to enhance the quality of their products and services regularly. For instance, in the Airline industry, numerous companies have emerged, waging stiff competition. Besides, technological advancement has made it possible for the...
Introduction Emirates Airline is situated in Dubai international airport, UAE. Besides, it is regarded as the biggest and most successful airline in the whole of Middle East. It serves approximately 70 nations globally. The company is also able to operate more than 200 trips every week. Since it is regarded...
Introduction Business excellence is a term used on a set of organisational management practices that ensure that the organisation engages in outstanding practices that would lead to achievement of results. Business excellence is based on different sets of practices that are hinged on eight fundamental concepts that are used as...
Background: Dell Incorporation Dell Incorporation (Dell, Inc.) was established in 1984 as PC’s Limited by Michael Dell. Nowadays, scope of Dell, Inc. products and services include PCs, servers, networking, and storage-related services. According to Hughess (2013), “Dell’s impact on the overall IT marketplace is substantial, with corporate revenue of almost...
Emirates The Emirates in an international airline company based in the United Arab Emirates, with its main operations hub in Dubai and air flight routes to more than 142 destinations in the world’s five continents. As one of the big Gulf airlines, the Emirates has established its brand across the...
Introduction Two Standford University’s PhD students — Larry Page and Sergey Brin, founded the company in 1998 as a search engine unit (Stross, 2008). Google Inc. is a technology company based in Mountain View, California. It initially took off as an internet search-engine unit, but has since emerged as a...
Introduction Organizations are overly interested in hiring persons who can work effectively in a team environment. The goal is to ensure that decisions made by a given work group or team do not depend on the thoughts of one individual. Rather, they need to incorporate the perspectives of different people...
Introduction In the contemporary business world, competition has intensified. Organizations are tasked with putting in place strategies to ensure that they stay relevant to the industry of operations. The competition necessitates the need to restructure the operations of business in order to remain profitable. According to Van Dijk (2009), organizations...
The Ritz-Carlton trademark was founded by Cesar Ritz. The entrepreneur opened the first Carlton Hotel in London in 1899. During the Great Depression period, Johnson Company secured rights to the name of the hotel, and it was instrumental in developing entities under the name internationally. Marriott International purchased the Ritz-Carlton...
Abstract The following paper examines LensCrafters Company to determine ways that globalization and technology have affected the company success. The discussion also analyses the mission and vision statements of the company to determine their effects on the company’s success. In addition, the paper analyses ways that the company can be...
