Marketing Communication Paper Samples

Apple Company: Integrated Marketing Communication Strategy

Introduction Apple Incorporated is an American technology company that is renowned for the production of iPhones. The company is based in Cupertino, California. According to Linzmayer (2010), Apple does not specialize in the manufacture of iPhones alone. The company produces consumer electronics, personal computers, iPad, computer software, and watches among...

FlyDubai Company’s Communications Mix

Introduction FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations. The company’s promotion, the implementation of the communication using advertising, PR, sales promotion, direct marketing, personal sales, and other issues, composes the communications mix. While...

Advertising Practices for Business Performance

Question One: Advertising Clutter Advertising is an evidence-based practice guided by changing consumer expectations, competitive rivalries, and emerging technologies. With many companies producing and marketing similar products to the same target group, advertising clutter has become a unique challenge that must be dealt with. The term “advertising clutter” refers to...

Social Media as Information Provider for Business

Introduction The use of the Internet to promote businesses has been on the rise ever since the Internet was realized. Both big and small companies are using the Internet to expand their businesses. There are numerous advantages of using the Internet as an avenue for conducting business. Social media is...

Social Media Marketing: Reasons for Its Popularity

In the recent past, social media has significantly grown among the international business community (Evans, 2010). With millions of users logging into different social media platforms to communicate with their close associates, it is not a surprise to see more business enterprises turning to various social media platforms as their...

Marketing Communications Models Comparison

Comparison of the customer initiated marketing communications model and the customer decision-making model. IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning adds values to and evaluates all the roles of a range of communication disciplines, it combines all the communication disciplines to provide...

Public Relations and Marketing Goals

Introduction Reputation management concept is paramount to all organization. This concept reveals the impression that people and other organizations have on a particular organization. Many scholars have postulated that the chief role of public relations should be reputation management of an organization (Phillips, 2006). This brings about a debate whereby...

Integrated Marketing Communication in the UK

Introduction The integrated marketing communication channel is complete when the decoder and encoder can decipher the communication codes in the form of images and letters that appeal to a client. Any integrated marketing communication should have a functional model that will cue the mind of a customer towards a product...

Social Media Building Blocks in Marketing

Introduction Social media is an intellectual and technical trend that is currently permeating many features of business including consumer marketing among others (Kaplan & Haenlein 2010). Social Media brings together people from diverse cultural and religious backgrounds, and thus it has become a marketing tool for many businesses (Kontu &...

Marketing: Social Media Impacts

Introduction Businesses are embracing social media because they realize that conventional forms of online marketing are becoming inefficient. Consumers have increased their preferences for online media and are reducing their interest in traditional media. Customers trust other internet users. It is also easier to engage a large audience in social...