Marketing Communication Paper Samples

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The Role of Integrated Marketing Communication in Business

Introduction Today, Integrated Marketing Communication (IMC) becomes one of the main techniques which help marketers and retailers to boost sales, exchange of goods, services and information. In the last decade, IMC has come to be widely viewed as an area of considerable economic and social importance. The development of Internet...

Social Media in Digital Marketing

Abstract The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities by using the narrative literature review methodology. The total study sample included five high-quality, empirical articles that are critically appraised...

Marketing Promotional Strategies

Introduction Marketing and other effective promotional strategies play a very important role in creating a good impact for prospective consumers. In today’s time, many marketing strategies are focused mainly on attracting the consumer’s attention by creating a good impression. This is the very reason why various forms of media have...

Advertising and Marketing Strategy in Social Media

Breakdown of IMC functions To meet the IMC strategy 3 specific action plans need to be implemented: Developing greater brand awareness through Social Networking This strategy involves putting into action a variety of online marketing campaigns through social networking such as Facebook to increase the number of people that are...

Integrated Marketing Communication and Its Benefits

Introduction Research shows that many business firms are adopting integrated marketing communication (IMC) to enhance marketing in their firms. This is because of the realization that integrated communication in marketing helps to improve marketing efficiency besides assisting the firms to reduce costs of marketing. Integrated marketing communications assemble all components...

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Electronic Word-of-Mouth Marketing and Consumers

Abstract The present research brief seeks to describe the effects of eWOM marketing on consumers. EWOM is defined as partner-to-partner communication with a goal of sharing information on a product or a service via the Internet. Current research describes the phenomenon as spontaneous and naturalistic but describable and manageable when...

Apple Inc.’s Marketing Communication Scenarios

Introduction Marketing communication is the process of receiving and delivering information between all stakeholders in the market. It is related to the marketing mix in that companies apply the promotion element to get in touch with the market. The use of marketing communication defines the relationship between a company and...

Airbnb Company: Marketing Communications

Executive Summary Airbnb is a leading online retailer that offers a wide variety of products in the hospitality and travel industries. Headquartered in San Francisco, California, the firm has made impressive progress over the years and it is currently offering its services in the global market. The firm faces numerous...

McDonald’s and Coca-Cola Ads in the Russian Market

Continuation McDonald’s’s Adverts in Russia In this section, we shall discuss the results from McDonald’s’s adverts that we have already summarized in the previous section similar to what we have done for Coca-Cola Company. First, let us briefly review the results of the sentence structure used by McDonald’s’s in its...

Apple Company: Integrated Marketing Communication Strategy

Introduction Apple Incorporated is an American technology company that is renowned for the production of iPhones. The company is based in Cupertino, California. According to Linzmayer (2010), Apple does not specialize in the manufacture of iPhones alone. The company produces consumer electronics, personal computers, iPad, computer software, and watches among...

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FlyDubai Company’s Communications Mix

Introduction FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations. The company’s promotion, the implementation of the communication using advertising, PR, sales promotion, direct marketing, personal sales, and other issues, composes the communications mix. While...

Advertising Practices for Business Performance

Question One: Advertising Clutter Advertising is an evidence-based practice guided by changing consumer expectations, competitive rivalries, and emerging technologies. With many companies producing and marketing similar products to the same target group, advertising clutter has become a unique challenge that must be dealt with. The term “advertising clutter” refers to...

Social Media as Information Provider for Business

Introduction The use of the Internet to promote businesses has been on the rise ever since the Internet was realized. Both big and small companies are using the Internet to expand their businesses. There are numerous advantages of using the Internet as an avenue for conducting business. Social media is...

Social Media Marketing: Reasons for Its Popularity

In the recent past, social media has significantly grown among the international business community (Evans, 2010). With millions of users logging into different social media platforms to communicate with their close associates, it is not a surprise to see more business enterprises turning to various social media platforms as their...

Marketing Communications Models Comparison

Comparison of the customer initiated marketing communications model and the customer decision-making model. IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning adds values to and evaluates all the roles of a range of communication disciplines, it combines all the communication disciplines to provide...

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Public Relations and Marketing Goals

Introduction Reputation management concept is paramount to all organization. This concept reveals the impression that people and other organizations have on a particular organization. Many scholars have postulated that the chief role of public relations should be reputation management of an organization (Phillips, 2006). This brings about a debate whereby...

Integrated Marketing Communication in the UK

Introduction The integrated marketing communication channel is complete when the decoder and encoder can decipher the communication codes in the form of images and letters that appeal to a client. Any integrated marketing communication should have a functional model that will cue the mind of a customer towards a product...

Social Media Building Blocks in Marketing

Introduction Social media is an intellectual and technical trend that is currently permeating many features of business including consumer marketing among others (Kaplan & Haenlein 2010). Social Media brings together people from diverse cultural and religious backgrounds, and thus it has become a marketing tool for many businesses (Kontu &...

Marketing: Social Media Impacts

Introduction Businesses are embracing social media because they realize that conventional forms of online marketing are becoming inefficient. Consumers have increased their preferences for online media and are reducing their interest in traditional media. Customers trust other internet users. It is also easier to engage a large audience in social...

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