Marketing Project Paper Samples

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Castle Leisure Center’s Marketing Research

Introduction Through marketing research, the company is able to understand the needs of its customers. Because companies embark on entering the worldwide market, they are compelled to understand how market research deviates from the domestic standards when carried out in global markets. Companies willing to enter into the international market...

McDonalds’ Marketing Strategies in the UAE

Executive Summary In a marketing environment, product manufacturers have to translate the unique selling propositions into tangible product benefits in order to retain the loyal customer base while strategizing on how to acquire new customers. A marketing strategy that complements McDonald’s in the US might not necessarily elicit a similar...

Pepsi Max Product’s Market Entry Strategy into India

“International marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges between nations that satisfy individual and organizational objectives”. And according to the American Marketing Association, International Marketing is the performance of business activities designed to plan, price,...

Brampton’s Hampers Company’s Marketing Plan

Introduction A Marketing plan is a critically researched and detailed report which elaborates a specialized strategy for planning new products, venturing into new markets, and winning more customers. In the Marketing World, various Marketing issues are faced. The following are some of the Marketing issues that arise from the analysis...

Edimax Sportswear: Marketing Plan

Company profile Edimax Sportswear is a private limited company that specializes in designing and developing sportswear products such as footwear and apparels. The firm was established in 2004 in the UK and it has established eight outlets in its local market. An experienced workforce of over 400 employees facilitates its...

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Eureka Software Compant’s Marketing Strategic Plan

Executive Summary Eureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability. The company specialises in the customised development of software applications for various business needs. For instance, it customises supply...

Kitchen Fashion Furniture Company’s Marketing Plan

Abstract The given paper delves into the main aspects of Kitchen Fashion Furnitures (KFF) functioning. The company provides its customers with modern and high-quality kitchen equipment. In the previous papers, we introduced and investigated the company touching upon its main approaches and strategies used to remain beneficial and attain stable...

Tesla Motors Company: Marketing Plan

Situation Analysis Tesla Motors is an organization that has existed for 13 years already. Initially founded in North America, it soon reached Europe, Australia, and Asia, as it attracted the population with a new generation of vehicles that ensure zero emissions and sustainable energy (Tesla Motors, 2016a). Not so long...

Apple’s iPhone 7: Marketing Plan

Overview of the company Apple Inc. is one of the leading companies in the technology industry where it specializes in the production of electronic gadgets. Steve Jobs, Steve Wozniak, and Ronald Wayne incorporated the company in 1975 with its initial product being solely the Apple personal computer kit (Chang, Chen,...

Handmade Knitwear Company’s Marketing Plan

Introduction Being a new entrant to the existing fashion and apparel market, Handmade Knitwear needs an elaborate strategy for promoting its products and attracting target customers. In order to become successful in the target market, the organization will have to deploy an efficient marketing approach and make the product not...

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Volterman Smart Wallet: Strategic Marketing Plan

Executive Summary The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success. In this study, the researcher used both primary and secondary data sources. Primary data was obtained from a sample of respondents who were interviewed to understand...

Eye2Go Company’s Three Year Marketing Plan

Marketing Plan Overview The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product. The three circles diagram, market share, sales, advertisement expenses, and gross margin are summarized below. Table 1: Gross Margin and Net Contribution....

Components of a Marketing Program

Abstract Marketing still remains a mystery to its sponsors and also to those who practice it. It can be improved through a better understanding of customers, for they are a valuable asset to any firm. Businesses operate under a classic approach by inviting their customers to buy products or services...

KeepCup Company’s Marketing Campaign Plan

Principles of Marketing in an International Context This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet. Although the company is quite popular in Australia, we have decided to enter...

G Company’s Marketing Plan

Product Support of Mission Statement Company G’s initiative to venture into small appliances production goes in line with its mission statement. The company’s decision to produce consumer electronics and telecommunication equipments gives an insight to success. Some of the consumer goods intended for production include televisions, satellites receivers, video players,...

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Hybrid Electric Cars Marketing Mix

Introduction and Background Designing a product is not successful without factoring in the needs of customers and placing the product in the right place for purchase. With the current economic situations and global climate change due to global warming, vehicle owners are struggling to make ends meet by spending less...

Nike Inc.’s Marketing in the United Arab Emirates

Introduction The rapid development of the international business presents the opportunity to expand in new markets and gain the attention of more customers. Considering that the well-known brands have already won the majority of markets of the US and Europe, the entrance to the Middle East seems to be rather...

Mobily Company: Services Marketing Plan

Partial Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It...

Tamweel Company Marketing Plan

Introduction Tamweel Company has been operation since the year 2004 in the UAE. The company offer financial services to private developers and runs a financial institution. The company has five financial service products. The Company has been a market leader in financial services in UAE since its inception. However, the...

Smartgamer Product’s Strategic Marketing Plan

The needs of children during development continue to evolve with time and technological advancement. The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors. Moore, McDonald, Carlon, and O’Rourke (2015) assert that children in different age groups need to learn interactive skills and...

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Nivea Company’s Marketing in the United Kingdom

Introduction NIVEA is one of the leading brands produced by Beiersdorf. The firm was founded in 1882. It has expanded to become a leading marketer of beauty care and skin products. In 2005, Beiersdorf launched a new product targeted young women. The name of the product is NIVEA VISAGE Young...

We Clean Company’s Sales Operation and Planning

Sales strategies Personal selling is a process that involves the seller’s promotional influence over the buyer, conducted on a person-to-person basis. Main types of personal selling Telemarketing sales This would involve setting up a sales team for WE CLEAN that takes up orders from customers over the telephone. The team...

Apple Inc.’s Marketing Planning and Strategy

Introduction The world is changing due to the changes brought about by technology. The business environment is increasingly getting competitive. Firms are finding it difficult to manage this competition due to several factors. According to Handlechner (2008), it is practically impossible to find the best strategy that would last a...

Apple Inc.’s Strategic Actions and Marketing Approaches

Abstract The emergence of new competitors has made it impossible for Apple Incorporation to remain profitable in its market segment. Nonetheless, the company has continued to use ineffective marketing strategies that fail to consider the needs of the global consumer. This discussion, therefore, identifies the unique threats and challenges that...

Emicos International: Marketing Plan

Introduction Operating in the global economy environment is a challenging task even for an organization as well established in the environment of the home market as Emicos International. According to the latest data provided by the company, Emicos International (EI) has been doing quite well in the home market because...

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The United Kitchen Provider’s Market Strategy

Introduction The world is getting very competitive. Firms are struggling to manage this competition by coming up with various strategies that would make them gain a competitive advantage over other market competitors. Internalization is one of the key pillars that firms are currently keen to establish in an increasingly competitive...

Ralph Lauren Company’s Marketing Strategy

Branding Materials Ralph Lauren uses various materials to brand its apparel. The company uses latex-free rubber to brand wetsuits and swimming costumes. It endeavors to use sustainable materials to produce garments (Lauren 35). Ralph Lauren uses fiber technology to create pants. Besides, the Polo shirts are made using antimicrobial technology...

The Coca-Cola Company’s Marketing Plan in China

Executive Summary Marketing is an imperative attribute for improving the sales, loyalty, trust, and reliability of product sales. The sales of productions are essentially affected heavily by the strategies applied to the marketing techniques to reach the highest number of people being targeted. To understand this imperative role of marketing...

Toshiba Company’s Entry Plan into the Iraqi Market

Country of entry: Iraq The Toshiba Company is a multinational organization in the electronic industry. The company has its headquarters in Tokyo and has four divisions, which are Social Infrastructure, Digital Products, Home Appliances, and Electronic Devises. Despite having been in the market for more than six decades, the company...

Mackers Software Company’s Strategic Marketing Plan

Executive summary Mackers is a software development company that has been making customized software applications for customers depending on their specific needs. The company makes software for banks, supermarkets and other corporations. In addition, the company emphasizes on the security of its products to protect the interest of its clients...

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Nabbesh Company Marketing Plan Strategies

Abstract Nabbesh is an online skill-marketing base that seeks to connect experienced freelancers with businesspersons, who are seeking to hire individuals based on the demanded service. Founded in 2012, the company seeks to provide an online skills market in the Middle East and North Africa (MENA). The company has grown...

Cloud Creative Solutions Company Marketing Communication

Introduction Success in business depends on the presence of all important factors or ingredients Jain, Trehan, and Trehan (2003, p.16). These factors include proper and professional management of the organization’s resources (financial and non-financial) and the ability of an organization to satisfy its customers by way of embracing and maintaining...

Sky Company Limited’ Marketing Plan

Executive Summary Marketing plans help businesses to understand their markets in order to improve their products and increase their market presence. Sky Company Limited is private company that specializes in the production, manufacture and distribution of soft drinks and beverages around the world. In fact, the company has over one...

Australian Cruise Industry’s Marketing Strategy

Abstract When the demand for products or services increases, marketers always have the desire to give a unique selling proposition that attracts consumers and makes them loyal. Worldwide, the cruise industry is fast expanding with an estimated worth of over $36 billion. Almost everyone would wish to go for a...

United Hearing Center’s Business Plan

Executive Summary This is a United Hearing Center’s business plan for the provision of medical earphone products in Kuwait. The purpose of the business is to cater to the health needs of people with hearing problems. The business plan provides the strategic direction of implementing the business based on the...

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Philips Company’s Strategic Marketing and Management

Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organisation Excellent performance is always at the core of every organisation. Hence, organisational stakeholders have to be keen when establishing their approaches to business, including the personnel to bring onboard to steer the organisation towards its...

Atec Incorporation Marketing Plan

Executive summary This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines. The decision to venture into this new market segment arose from the identification of a business opportunity whereby consumers are increasingly consuming coffee. Therefore,...

AA Tours and Travel Company’s Marketing Project

The Client The client for this marketing communication project is the AA Tours and Travel Company, which deals with a myriad of services in the tours industry by assisting clients to choose holidays destinations in the Middle East particularly in the United Arab Emirates, and cruise ship tours in the...

Seconal Foods Company’s Analysis and Marketing Plan

Introduction Seconal Foods is a firm that will specialize in the retail of organic foods that have been produced in compliance with all standards and regulations of organic farming for the United States and Canada. The company’s products will contain an extremely limited amount of artificial preservatives, sweeteners, colors, and...

Amazon Company’s Marketing Plan

Executive summary Founded on May 28, 1996, Amazon.com, Inc. is a company that operates in the sphere of e-commerce. Through a range of customer-oriented websites, Amazon.com offers its clients a wide variety of products, including content. The company often rebuys the offered products from other sellers or third parties offer...

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Target Corporation Marketing Plan for Clothing

Executive Summary This report presents a marketing proposal for Target Corporation’s new line of clothing product – Ava & Viv dedicated to plus-size women and teens. Target is a successful retailer and made a wise financial investment decision by being among the first larger retailers to focus on an emerging...

Amazon Company: Strategic Marketing Plan Development

Description of the Company The company and its areas of operations have to be described, Amazon was chosen for the evaluation in this case, as the company has an international presence while using selling platform to deliver goods to the customers globally (Reuters: Amazon.com, 2016). The company expands its areas...

Company G’s Analysis and Marketing Strategies

Product Support of Mission Statement Company G is a well-established company in the electronics industry. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s initiative to venture into small appliances production goes in...

Cofely Besix Mannai Company: Marketing Campaign

Executive Summary A marketing campaign is an activity millions of organizations have to be involved in if they want to succeed in competitions and have a solid customer base. This project aims at discussing the latest achievements and future opportunities of Cofely Besix Mannai, one of the leading Qatar companies...

Airship Tours Limited Company’s Marketing Plan

Airship Tours Limited – Description Overall company description The chosen plan is Airship Tours Limited. This is a new company in the US hospitality industry that offers tours and picnic services to different classes of customers. The company will be situated in the city of San Francisco, United States. The...

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Online Travel Websites Marketing Strategy

Introduction: What makes the company unique? In a TV interview, entrepreneurs Rob and Pablo creators of “Snog” a UK based chain of yogurt outlets state the following regarding what it takes to become a successful entrepreneur: “Now we are in a recession and we see businesses that are successful I...

CYC Company’s Marketing Mix Management

Introduction CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts; with time their customer base grew and expanded to Indonesia and Malaysia where they expanded their product line and incorporated readymade shirts...

Export of Date Products to the United Kingdom

Introduction The emerging technologies have eliminated the geographic barriers to trade, and firms are currently exerting all efforts to expand their market share by venturing into new global markets. Exporting products from one country to another is one of the approaches that firms are currently using to manage the high...

Capital One Corporation Marketing Plan

Introduction Capital One Financial Corporation is one of diversified banks in the United States of America that provide a range of fiscal services and products to their clients who include “consumers, small businesses, and commercial entities” (Capital One Para. 1). The corporation is rated among the top 10 banks in...

Product Innovation and Management: Samsung Smart Watch

Introduction The current business environment is full of market challenges among them being the rapidly changing consumer demands, the changing consumption trends, and the involvement of modern technologies in the production and marketing of business items (Gorski 2003). Given such issues in the consumer markets, companies are increasingly finding ways...

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Coca-Cola Company’s Entry Strategies into Indian Market

Executive Summary Scope, Aim, and Topic of the Report The project report highlights the market entry strategies used by a multinational corporation. It indicates how the company has managed to succeed and the challenges encountered. The report focuses on the non-alcoholic beverage and narrows down to the Coca-Cola Company in...

Treasury Wines Estates Company’s Marketing Plan

Executive summary The marketing plan presented forms the foundation for introducing new wine brands into the Indian market by the Treasury Wines Estate. The analysis provides the outlined strategies the company will follow to attain its primary strategic objective. New wine brands will be presented as a unique liquor while...

GlaxoSmithKline Company Marketing Plan

Introduction Business organizations experience various challenges in the current market that thwart the operations and efforts to meet their objectives and goals. There is high level of competition in the markets owing to high number of players. Customers also exhibit changing patterns in their needs, with business organizations being forced...

ABZ Cleaning Services Marketing Plan Proposal

Abstract A marketing plan is as important as a business plan itself. Both documents help a company to prepare for the future. A marketing plan contains the strategies that are to be used in the process of promoting a good or a service in the market. The following marketing plan...

Nike Company Marketing Planning

Introduction Nike is the leading manufacturer and distributor of sportswear in the global market. Headquartered in Beaverton, this giant American corporation has experienced massive growth over the years, and its brand is currently considered the leading brand in sportswear. The sales in the global market have also been positive following...

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KeepCup Company’s Marketing Campaign and Theory

KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe, this firm has experienced massive growth over the years and it is currently operating in the global market. It means that this company must be ready to deal...

Walmart Company’s Marketing Plan and Strategy

Executive Summary Walmart is the largest retail store in the world with over 11,527 stores across 28 countries. This giant American retailer has registered impressive performance in the American markets over the years since its inception over 50 years ago. Currently, the firm faces stiff competition in the market, especially...

Hyundai Company’s Strategic Marketing Plan

Situational Analysis The Product Recognizing consumer demand for better fuel economy and reduced emissions, Hyundai introduced the Sonata hybrid gas-electric vehicle in December 2015 as the world’s first mass-produced hybrid vehicle available to the public. The sonata hybrid system is a development from Hyundai as an image on how to...

Building Material Website and App: Marketing Plan

Executive Summary The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market with the prices and all the hands required for constructions. Thus, any contractor will log in...

Starbucks Saudi Arabia: Marketing Strategic Plan

Executive Summary In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the company’s global expansion strategy. The uniqueness of the Saudi Arabian market, however, calls for a strategic marketing plan. Such a strategic plan, when put in place, would enhance...

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Just Us! Coffee Roaster Company’s Marketing Plan

Executive Summary Just Us! Coffee Roaster specialises in supplying “Fair Trade fresh-roasted coffee beans, teas, and chocolates to Canadian retailers and consumers” (Just Us! Cafe, 2012). The company must use reliable channels to communicate with its customers. Constant provisions of fresh and undamaged coffee present serious challenges to the company....

Mobily Company: Marketing Strategy Plan

Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It faces...

IPhone Product Marketing Plan

Executive Summary The purpose of report is to prepare a marketing plan of iPhone and it focuses on some specific issues like product description, pricing strategy, promotional activities, distribution channel, market position, external and internal factors of the products, action plan of the company, marketing control, organizational chart, and so...

Blue Shark Company’s Marketing Plan

Executive summary The marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. In an effort to effectively penetrate the market, the firm intends to launch a new energy drink branded Blue Shark. The report entails a number of sections. The first section entails a situational...

Lush Cosmetics Company Marketing Plan

Introduction There should be a good strategic foundation on which a marketing plan is based. A good marketing plan will give the company a competitive advantage (Jobber, 2012). This essay is a development of a marketing plan for Lush Cosmetics, which is based in the United Kingdom; however, it has...

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