Marketing Project Paper Samples

United Hearing Center’s Business Plan

Executive Summary This is a United Hearing Center’s business plan for the provision of medical earphone products in Kuwait. The purpose of the business is to cater to the health needs of people with hearing problems. The business plan provides the strategic direction of implementing the business based on the...

Philips Company’s Strategic Marketing and Management

Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organisation Excellent performance is always at the core of every organisation. Hence, organisational stakeholders have to be keen when establishing their approaches to business, including the personnel to bring onboard to steer the organisation towards its...

Atec Incorporation Marketing Plan

Executive summary This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines. The decision to venture into this new market segment arose from the identification of a business opportunity whereby consumers are increasingly consuming coffee. Therefore,...

AA Tours and Travel Company’s Marketing Project

The Client The client for this marketing communication project is the AA Tours and Travel Company, which deals with a myriad of services in the tours industry by assisting clients to choose holidays destinations in the Middle East particularly in the United Arab Emirates, and cruise ship tours in the...

Seconal Foods Company’s Analysis and Marketing Plan

Introduction Seconal Foods is a firm that will specialize in the retail of organic foods that have been produced in compliance with all standards and regulations of organic farming for the United States and Canada. The company’s products will contain an extremely limited amount of artificial preservatives, sweeteners, colors, and...

Amazon Company’s Marketing Plan

Executive summary Founded on May 28, 1996, Amazon.com, Inc. is a company that operates in the sphere of e-commerce. Through a range of customer-oriented websites, Amazon.com offers its clients a wide variety of products, including content. The company often rebuys the offered products from other sellers or third parties offer...

Target Corporation Marketing Plan for Clothing

Executive Summary This report presents a marketing proposal for Target Corporation’s new line of clothing product – Ava & Viv dedicated to plus-size women and teens. Target is a successful retailer and made a wise financial investment decision by being among the first larger retailers to focus on an emerging...

Amazon Company: Strategic Marketing Plan Development

Description of the Company The company and its areas of operations have to be described, Amazon was chosen for the evaluation in this case, as the company has an international presence while using selling platform to deliver goods to the customers globally (Reuters: Amazon.com, 2016). The company expands its areas...

Company G’s Analysis and Marketing Strategies

Product Support of Mission Statement Company G is a well-established company in the electronics industry. Its mission statement is as follows: “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” Company G’s initiative to venture into small appliances production goes in...

Cofely Besix Mannai Company: Marketing Campaign

Executive Summary A marketing campaign is an activity millions of organizations have to be involved in if they want to succeed in competitions and have a solid customer base. This project aims at discussing the latest achievements and future opportunities of Cofely Besix Mannai, one of the leading Qatar companies...

Airship Tours Limited Company’s Marketing Plan

Airship Tours Limited – Description Overall company description The chosen plan is Airship Tours Limited. This is a new company in the US hospitality industry that offers tours and picnic services to different classes of customers. The company will be situated in the city of San Francisco, United States. The...

Online Travel Websites Marketing Strategy

Introduction: What makes the company unique? In a TV interview, entrepreneurs Rob and Pablo creators of “Snog” a UK based chain of yogurt outlets state the following regarding what it takes to become a successful entrepreneur: “Now we are in a recession and we see businesses that are successful I...

CYC Company’s Marketing Mix Management

Introduction CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts; with time their customer base grew and expanded to Indonesia and Malaysia where they expanded their product line and incorporated readymade shirts...

Export of Date Products to the United Kingdom

Introduction The emerging technologies have eliminated the geographic barriers to trade, and firms are currently exerting all efforts to expand their market share by venturing into new global markets. Exporting products from one country to another is one of the approaches that firms are currently using to manage the high...

Capital One Corporation Marketing Plan

Introduction Capital One Financial Corporation is one of diversified banks in the United States of America that provide a range of fiscal services and products to their clients who include “consumers, small businesses, and commercial entities” (Capital One Para. 1). The corporation is rated among the top 10 banks in...

Product Innovation and Management: Samsung Smart Watch

Introduction The current business environment is full of market challenges among them being the rapidly changing consumer demands, the changing consumption trends, and the involvement of modern technologies in the production and marketing of business items (Gorski 2003). Given such issues in the consumer markets, companies are increasingly finding ways...

Coca-Cola Company’s Entry Strategies into Indian Market

Executive Summary Scope, Aim, and Topic of the Report The project report highlights the market entry strategies used by a multinational corporation. It indicates how the company has managed to succeed and the challenges encountered. The report focuses on the non-alcoholic beverage and narrows down to the Coca-Cola Company in...

Treasury Wines Estates Company’s Marketing Plan

Executive summary The marketing plan presented forms the foundation for introducing new wine brands into the Indian market by the Treasury Wines Estate. The analysis provides the outlined strategies the company will follow to attain its primary strategic objective. New wine brands will be presented as a unique liquor while...

GlaxoSmithKline Company Marketing Plan

Introduction Business organizations experience various challenges in the current market that thwart the operations and efforts to meet their objectives and goals. There is high level of competition in the markets owing to high number of players. Customers also exhibit changing patterns in their needs, with business organizations being forced...

ABZ Cleaning Services Marketing Plan Proposal

Abstract A marketing plan is as important as a business plan itself. Both documents help a company to prepare for the future. A marketing plan contains the strategies that are to be used in the process of promoting a good or a service in the market. The following marketing plan...

Nike Company Marketing Planning

Introduction Nike is the leading manufacturer and distributor of sportswear in the global market. Headquartered in Beaverton, this giant American corporation has experienced massive growth over the years, and its brand is currently considered the leading brand in sportswear. The sales in the global market have also been positive following...

KeepCup Company’s Marketing Campaign and Theory

KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe, this firm has experienced massive growth over the years and it is currently operating in the global market. It means that this company must be ready to deal...

Walmart Company’s Marketing Plan and Strategy

Executive Summary Walmart is the largest retail store in the world with over 11,527 stores across 28 countries. This giant American retailer has registered impressive performance in the American markets over the years since its inception over 50 years ago. Currently, the firm faces stiff competition in the market, especially...

Hyundai Company’s Strategic Marketing Plan

Situational Analysis The Product Recognizing consumer demand for better fuel economy and reduced emissions, Hyundai introduced the Sonata hybrid gas-electric vehicle in December 2015 as the world’s first mass-produced hybrid vehicle available to the public. The sonata hybrid system is a development from Hyundai as an image on how to...

Building Material Website and App: Marketing Plan

Executive Summary The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market with the prices and all the hands required for constructions. Thus, any contractor will log in...

Starbucks Saudi Arabia: Marketing Strategic Plan

Executive Summary In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the company’s global expansion strategy. The uniqueness of the Saudi Arabian market, however, calls for a strategic marketing plan. Such a strategic plan, when put in place, would enhance...

Just Us! Coffee Roaster Company’s Marketing Plan

Executive Summary Just Us! Coffee Roaster specialises in supplying “Fair Trade fresh-roasted coffee beans, teas, and chocolates to Canadian retailers and consumers” (Just Us! Cafe, 2012). The company must use reliable channels to communicate with its customers. Constant provisions of fresh and undamaged coffee present serious challenges to the company....

Mobily Company: Marketing Strategy Plan

Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It faces...

IPhone Product Marketing Plan

Executive Summary The purpose of report is to prepare a marketing plan of iPhone and it focuses on some specific issues like product description, pricing strategy, promotional activities, distribution channel, market position, external and internal factors of the products, action plan of the company, marketing control, organizational chart, and so...

Blue Shark Company’s Marketing Plan

Executive summary The marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. In an effort to effectively penetrate the market, the firm intends to launch a new energy drink branded Blue Shark. The report entails a number of sections. The first section entails a situational...

Lush Cosmetics Company Marketing Plan

Introduction There should be a good strategic foundation on which a marketing plan is based. A good marketing plan will give the company a competitive advantage (Jobber, 2012). This essay is a development of a marketing plan for Lush Cosmetics, which is based in the United Kingdom; however, it has...