Marketing Project Paper Samples

KeepCup Company’s Marketing Campaign and Theory

KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe, this firm has experienced massive growth over the years and it is currently operating in the global market. It means that this company must be ready to deal...

Walmart Company’s Marketing Plan and Strategy

Executive Summary Walmart is the largest retail store in the world with over 11,527 stores across 28 countries. This giant American retailer has registered impressive performance in the American markets over the years since its inception over 50 years ago. Currently, the firm faces stiff competition in the market, especially...

Hyundai Company’s Strategic Marketing Plan

Situational Analysis The Product Recognizing consumer demand for better fuel economy and reduced emissions, Hyundai introduced the Sonata hybrid gas-electric vehicle in December 2015 as the world’s first mass-produced hybrid vehicle available to the public. The sonata hybrid system is a development from Hyundai as an image on how to...

Building Material Website and App: Marketing Plan

Executive Summary The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market with the prices and all the hands required for constructions. Thus, any contractor will log in...

Starbucks Saudi Arabia: Marketing Strategic Plan

Executive Summary In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the company’s global expansion strategy. The uniqueness of the Saudi Arabian market, however, calls for a strategic marketing plan. Such a strategic plan, when put in place, would enhance...

Just Us! Coffee Roaster Company’s Marketing Plan

Executive Summary Just Us! Coffee Roaster specialises in supplying “Fair Trade fresh-roasted coffee beans, teas, and chocolates to Canadian retailers and consumers” (Just Us! Cafe, 2012). The company must use reliable channels to communicate with its customers. Constant provisions of fresh and undamaged coffee present serious challenges to the company....

Mobily Company: Marketing Strategy Plan

Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It faces...

IPhone Product Marketing Plan

Executive Summary The purpose of report is to prepare a marketing plan of iPhone and it focuses on some specific issues like product description, pricing strategy, promotional activities, distribution channel, market position, external and internal factors of the products, action plan of the company, marketing control, organizational chart, and so...

Blue Shark Company’s Marketing Plan

Executive summary The marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. In an effort to effectively penetrate the market, the firm intends to launch a new energy drink branded Blue Shark. The report entails a number of sections. The first section entails a situational...

Lush Cosmetics Company Marketing Plan

Introduction There should be a good strategic foundation on which a marketing plan is based. A good marketing plan will give the company a competitive advantage (Jobber, 2012). This essay is a development of a marketing plan for Lush Cosmetics, which is based in the United Kingdom; however, it has...