Introduction The report was commissioned by the Marketing Principles teacher. The goal of the study is to explore the opportunities for rebranding one of Nestlé’s products (the Kit Kat bar). The scope of the report includes the marketing mix and recommendations. The method of analysis involves the scrutiny of the...
Objectives and issues The main objective involves an examination of overall consumer responses towards Nikon products within the entire Global market. To examine the extent to which camera products are used within domestic settings; To identify consumer attitude towards various product brands compared to other competing brands from established companies;...
Introduction The modern business scenario is highly competitive and understanding its complex dynamics is essential for companies to gain competitive advantages. New product development (NPD) and innovation are crucial in determining the success or failure of a company. This paper analyses some of the critical concepts that define the success...
Introduction Nelson & Prada is a company that specializes in the production and sales of aquaponic systems. Located in the city of Montello, Wisconsin in the United States, this company offers various aquaponic solutions and training for its clients from all over the country. The firm has expanded its market...
Introduction to the Product Life Cycle Product Life Cycle is the name given to the sequence of stages a product goes through. Kotler and Keller (2006) assert that a company’s positioning and differentiating strategy must adapt to the successive changes in the product, its market, and its competitors throughout the...
The Coke product in terms of its repositioned target market demographics using U.S. Census Data The positioning of any product by any company is a key determinant of the volume of sales that the company expects from the sale of the product. Coke is a product of the multinational Coca-Cola...
Executive Summary The name of the product “Tesla”, as shown in the picture Nickolas Tesla is one of the most famous Electricity pioneers, his study and researches had contributed a lot for the science of electricity, especially when it comes to the Electric Motor. Tesla Motor had picked the name...
Introduction The smartphone industry is characterized by a diverse selection of offerings, many of which are similar in nature but significantly different in price. As such, product accounting is essential to the success of a product in the sphere. Some companies set high prices for their smartphones and enjoy considerable...
Executive Summary Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales of the new hybrid Toyota Prius locally. The strategy has identified several strategies that the management...
Introduction The law of demand and supply works in opposite ways in the sense that, when the prices of commodities change, demand and supply also change in the opposite direction holding other factors constant. The extent of adjustment of supply and demand is dependent on the type of the commodity...
Marketing is a paramount aspect of business throughout the globe. Primarily, ideologies presented and argued by researchers show that the prevailing competition strategies cannot allow a business to operate without a marketing plan. In this regard, businesses are initiating ways to improve their marketing techniques in a bid to outcompete...
Analysis Marketing planning is the analysis of the use of marketing resources to achieve corporate goals. The plan contains a list of tactical measures that can improve the position of the company in the intended sections of the market. (Baines, Fill, & Page, 2013). In this paper, several aspects of...
Company Overview Apple Incorporated is an American international company that is renowned for the manufacture and distribution of computer software, televisions, smartwatches, iPhones, iPods, laptops, and personal computers. This firm also offers a range of online services and is classified among Facebook, Google, and Amazon (Giant technology companies). Apple’s software...
Executive summary The Jones Blair company is experiencing problems with the best way to make their products known to their customers. This is particularly amid the high prices of their products and market dominance of other well-known and international companies in the sector. The company intends to increase the sales...
Introduction In today’s rapidly developing world, telecommunications corporations face the need to update their products to keep customers engaged. Many companies all over the globe design applications for iOS and Android platforms to provide customers with a richer experience and remain competitive. Etisalat, one of the main telecommunications corporations in...
Executive Summary Apple is preparing to launch a new version of its smartphone called the iPhone 5S. The global smartphone industry is still at its growth stage. Thus, it provides immense growth opportunities to companies that are able to provide high-end smartphones such as iPhone 5S. Apple’s iPhone 5S will...
Executive Summary The purpose of this report is to evaluate the potential outline technologies that are available for energy storage in the domestic sector. To help our company to select the prospective product, it also pinpoints various advantages and disadvantages of the technologies to provide a rich framework for the...
Describe, from an organization and a customer’s perspective, the total product throughout the three time zones In discussing an organization and a customer’s perspective on the total product throughout the three-time zones (the pre-service, the service encounter, and the post-service) it is good to note that the distinctive nature of...
The value of the product for the customer Name of the Company In this study, we focused on iPhone 4, a product that is produced by Apple Inc. The product, a fourth-generation phone was first released into the market on June 27th, 2010. Apple Inc. is a multinational company that...
Apple Inc. is one of the leading technology companies in the world, and its success depends on the focus on innovation in developing electronic devices and software. To contribute to the company’s further growth and winning the larger market share, it is necessary to identify a new specific product that...
Executive Summary iHealth is a new Apple product that not only has a modern design but also can be used to measure blood pressure, pulse, and other important medical characteristics. Today, people are concerned about their health, and introducing iHealth will fill existent gaps in the technological segment. It is...
Product Specification The proposed Wamaz is a digital device of low cost but is enriched with high-quality specifications and features. The Wamaz is the newest generation of digital computer device, which doubles up as a mobile phone. The proposed product is incorporated with social networking applications. These impressive features and...
Introduction The cooler bag branded ‘cool-ent’ with a stereo and speakers is a product aimed at fun-loving students, nature lovers, sports lovers and outdoor spirits in general. This particular cooler bag will feature an entertainment unit that will allow users to have fun in the outdoors. The differentiating factor for...
Introduction Most institutions observe the behaviors of their clients so as to develop strategic business models. In fact, institutions are keen to understand behavioral setups of consumers to facilitate the production of commodities that match their needs effectively. Evidently, consumer behavior studies how individuals or groups make decisions on product...
Introduction As organizations embark on globalization and internationalization efforts, they are bound to develop new products to serve new markets and fulfill the requirements of existing markets (Nakata & Sivakumar 1996). New products are also associated with enhanced financial growth, increased organizational competitiveness, and reinforced capacity to meet shifting customer...
Executive Summary This report seeks to provide insights into Coca-Cola’s marketing strategy in relation to the company’s operations in the Middle East and with reference to the Coca-Cola Zero product. The report provides an innovative marketing idea that should significantly increase the performance of the company financially and socially in...
Introduction Marketers have to be able to develop strategies that will work in different environments. They must anticipate challenges and be able to come up with turnaround solutions to the problems that they face as part of their duty to ensure that their organizations can enjoy success in a given...
Introduction For people to buy any product, they need first to be motivated. The seller has to create a want in customers. It is difficult for any business to make significant sales without informing customers about the availability of the products it is offering. This is where advertisement comes in....
Executive summary This research paper captures the need for the creation of a product that satisfies the requirements of a new market. It examines the manner in which a new product development team of the Chocolala Company defines its strategy for the project. The team evaluates the company’s internal strengths,...
