There is no need to stress the fact that a product must be designed to meet the customer’s needs in the first place. However, at the end of the day, it is very hard to combine an efficient design with maximum functionality. In their attempt to please the audience, Google ParkPlace Mercedes Benz has offered the customers a new Mercedes Benz model. To analyze the quality of the design as viewed from the perspective of a customer, it will be required to run several tests.
Affinity Diagram
Analyzing the above-mentioned diagram, one must admit that the placement of the company and the product in question dictates its rules to the way in which the Google ParkPlace Mercedes Benz should be marketed to its target audience. Given the fact that the majority of the suburban citizens focus on family values (Gottlieb, 2002), it is important to promote safety and reliability as the key features of the product. Hence, it must be admitted that at present, the design of the car should be shaped so that it could correspond to the idea of safety.
Hence, no sharp lines or any other hints at risks should be allowed in the design. In addition, more family-friendly features should be introduced, such as more space in the back of the car and the specifically designed place for an infant safety seat. Finally, since most of the target audience are family people with concerns for the well-being of their family members, the Hybrid concept should also be introduced as an alternative to the polluting diesel cars (Mercedes-Benz S400 certified for qualified Hybrid vehicle credit, 2009).
From the perspective of the selected tool, i.e., the affinity diagram, the only vulnerable side of the chosen strategy is the payment for the rent in the suburbs. An obvious miscalculation, the fact that the price for the company premises in the suburbs is going to cost much more than in the city center is a considerable flaw of the plan. Allowing to evaluate the chances of the company in the suburban area, the affinity diagram has shown that one of the possible ways to avoid financial issues is to introduce a wide range of services and offer the suburban citizens such facilities as free transportation.
Therefore, it can be concluded that Mercedes Benz, the product of Google ParkPlace Mercedes Benz Company, suffers from the lack of focus on the needs of the customers that are related to the clients’ location. However, it is worth keeping in mind that these flaws can be easily eliminated at the given stage. Once the problems outlined above are addressed carefully and the methods offered above are used, it can be expected that the problem of the Mercedes Benz retail will be solved once and for all. While currently, the company could definitely use a better advertisement campaign and offer the customers more reasonable prices, it can be assumed that with a new pricing policy, Google ParkPlace Mercedes Benz will become extremely successful.
Reference List
Suburbs getting more property taxes. (2012). Web.
Gottlieb, R. (2002). Environmentalism unbound: Exploring new pathways for change. Cambridge, MA: MIT Press.
Mercedes-Benz S400 certified for qualified Hybrid vehicle credit. (2009). Web.