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Introduction General Motors is a multinational company involved in producing different brands of cars. It is a public company in the automotive industry whose headquarters are in the Renaissance Center, Detroit, United States (Song et al., 2020). Automotive companies need innovative marketing strategies to penetrate the global market. Firms in...
Indra Krishnamurthy Nooyi is one of the top female business leaders in the world that I admire. It should be known that Nooyi is the Chairman and CEO of PepsiCo. She became the CEO of PepsiCo in 2006 after Steven Reinemund. All along, she has performed exemplarily and that is...
Executive Summary This work was created to overview and evaluate the current marketing environment surrounding one of the biggest media conglomerates in the world today – the Walt Disney Company. Having an unrivaled level of fame and influence, the company can be seen as a prime example of successful and...
Introduction McDonald’s is a world-renown brand of food restaurants that is famous for its low prices, high accessibility, and several new trends in its industry. It has spread across almost all countries through joint ventures with local business entities, creating a massive network of interconnected supply chains. However, the company...
Introduction The success of a product (or the marketing process) largely depends on the ability of the producer or the marketer to meet the ultimate users/customers’ expectations concerning the product or service. To achieve this, it is important for the organization to embark on the determination of the customer’s needs...
Key Financial Ratios 2006 2005 Current Ratio 1135/1300.4 0.87 972.3/1185.1 0.82 Quick Ratio (1135-472.1)/1300.4 0.51 (972.3-423.8)/1185.1 0.46 Average Receivable Collection Period 365/(5175/200.9) 14.17 365/(4749.4/157.3) 12.09 Average Number of Days Inventory 365/(3604/472.1) 47.81 365/(3334.9/423.8) 46.38 Average Number of Days Payable 365/(3604/1219.6) 123.52 365/(3334.9/1116.9) 122.24 Long Term Debt to Equity 389.5/328.3 1.19...
Executive Summary Developments in computer technology, psychology, and statistical methods have allowed scientists to establish the relationship between company success and organizational behavior and culture. This paper explores Emirates Airline in the context of organizational behavior and discusses how leadership techniques, employee motivation, and customer-centricity have allowed the company to...
Introduction Apple Company has encountered a myriad of ethical and corporate responsibility challenges throughout its history. The company endeavors to offer products and services that meet consumer needs. Falck and Heblich (2009) allege that one of Apple’s corporate responsibilities is to guarantee that suppliers offer quality products. In addition, Apple...
Introduction Organisations that seek to gain a competitive advantage in the future need to focus on mechanisms of changing their manner of conducting their businesses. The most desired change is the one that enables an organisation to become more profitable. Geopolitical changes, demographic changes, changes in technology, and even the...
Air Arabia Overview Air Arabia is among the leading low-cost carriers in the global airline industry. The airline is mainly based at the Sharjah International Airport in the United Arab Emirates (UAE) (Air Arabia, 2012). The airline came into inception in 2003 after His Highness Dr. Sheik Mohammed Al Qassimi,...
Introduction Satellite services are becoming more and more requested in the modern world, which explains that businesses in the United Arab Emirates also start relying on them. Al Yah Satellite Communications Company (hereinafter referred to as Yahsat) is an Arab public company “offering multi-mission satellite services in more than 150...
Executive Summary The brand audit requires two distinct steps to understand a company’s strengths and weaknesses. These stages are the overview of how the organization’s products or services are marketed and understanding the customers’ perception of a brand. The brand that will be evaluated in this report is Adidas, one...
Isolation The first coping technique for isolation concerns the adjustment of the working space in such a manner that mostly resembles offline conditions (Galanti et al., 2021). This approach will mitigate the differences in the psychological and physiological aspects between the offline and online environments (Suppawittaya et al., 2020). As...
Being an employee requires much commitment; thus, motivation goes a long way to ensure the maximization of talents in the organization. Nonetheless, a motivated employee is willing to represent the company more than one who is not motivated by the company. The Human Resources department is an integral unit in...
Abstract A wide range of technologies can improve operational efficiency in the hotel industry using digital applications. This article uses qualitative data analysis to determine the best approach to keeping guests happy and giving hotels a distinct advantage in digital marketing. Customers and businesses can now find and purchase customized...
Executive Summary Many businesses globally, especially small and medium-sized enterprises, find it difficult to manage their human resources. Much of the work is conducted manually, which might result in errors. Employment Hero is a brand that is involved in providing solutions to such problems. Its technological tools improve how these...
Introduction The company’s marketing development plan is an important tool for achieving the company’s goals. It implies the development of specialized steps that will help increase profits and provide for possible difficulties in the development of the organization. This approach also helps to reduce possible costs and will help to...
Introduction The changing demographics and social mobilities recorded in different emerging economies are allowing customers to purchase high-quality sports cars. This trend is attributable to the availability of disposable income, the increasing number of driveways, and the love for sporting activities. Toyota Motor Corporation (TMC) remains one of the leading...
Summary Employees are essential production resources that determine the level of production and organizational competitiveness in the market. They need to be motivated, become engaged with their jobs and help companies accomplish their goals and objectives. The Human Resources (HR) determines the appropriate compensation package, including salaries and benefits, that...
The Company Description The company for which the marketing plan is being developed is called “Green & Healthy.” It is a small chain that sells products for a healthy and sustainable lifestyle. “Green&Healthy” has ten stores located in several states. The main products include household supplies and cosmetics without packages,...
Introduction and Purpose Gossip, taunts, and ignoring, mocking are all forms of bullying that create an unhealthy team atmosphere. Bullying at work affects employees and reduces their effectiveness, preventing the company from growing and achieving its goals. Sometimes the system within the company itself is conducive to bullying. This happens...
Introduction Structuralists’ attempts to build humanitarian knowledge on the strict laws of causality failed: individual elements constantly found themselves outside of any schemes whatsoever. Poststructuralists proposed a radical solution: to consider any structure as inconclusive, constantly in the process of becoming, and instead of clear definitions, turn to discourses that...
Introduction The business environment determines the success or the failure of a company. Therefore, many successful companies use new technological developments and market trends to improve their routine business operations. Pharmaceutical firms are significant to the economic growth and well-being of humans. The companies research and develop new drugs that...
Introduction Marketing is a fundamental aspect of every organization; it entails all activities to boost sales of the product. It involves assessing consumers’ needs and enhancing specialized products. Also, it consists in motivating its sales through various channels such as advertisement and availing the product to the customers for consumption....
Summary Advaark advertising firm is a business organization that focuses mainly on the creative execution of ad campaigns. The company is well known for its ability to offer excellent services to its clients, enabling it to have a good reputation in the market. The agency helps other corporations create and...
Performance pay program is a payment that is based on how employee work. I will have performance pay together with the base pay and indirect pay. This program will be based on the combination of team and organizational performance. In terms of measures, I will choose tools to assess employee...
Introduction Performance management is a continuous process adopted by organizations to improve their goals and performance. This is done through streamlining employee and team performance to ensure that their efforts match the organizational objectives (Ganapathi, 2019). Performance management obtains better results from the company teams and individuals by regulating their...
Summary Vanguard Group is a US-based registered investment advisor with headquarters in Malvern, Pennsylvania. Under its management, the company has reported having around $7 trillion in global assets as of the beginning of the year 2021, as noted by Financial Times (Flood, 2021). At this time, the organization is the...
Cultural awareness, safety, and competence and their Impact on leadership and management practice Cultural awareness refers to having knowledge and understanding of the existence of cultural differences between people and remaining sensitive to them. It is the acknowledgment of cross-cultural differences. On the other hand, cultural safety is actions that...
General Aspects It seems reasonable to state that within the scope of staffing, non-compensatory and compensatory approaches can be formulated as follows. The latter implies that during the processes of hiring, decisions regarding whether to give a chance to an employee takes into account positive and negative attributes of them....
Introduction Satya Nadella is an inspiring example of a leader who has reformed a large company through his management strategy. Young managers can use this example to develop leadership skills. This example can be viewed by dividing the situation into four thematic areas for convenience. These areas will be Nadella’s...