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Introduction Firms today operate in a business environment that is frequently changing and very competitive. This is mostly true of the external environment, which has forces and conditions that provide opportunities and pose threats to the companies. These include shifts in economic and business cycles, political realignments as well as...
Executive Summary This project focuses on two companies operating in the same industry, namely, Volvo and Tesla. Volvo mainly produces internal combustion engine vehicles and limited units of electric sedans. Tesla concentrates on the production of electric cars, although it has diversified in other product lines such as sun-powered panels...
Abstract Marriott is a multinational hospitality industry dealing with franchising and management of lodging facilities. The company has a chain of unified branches in the global market that sell under one brand. With the adoption of the customer-centric business strategy, Marriot enjoys market dominance through acquisitions and alliances with other...
Definition of Marketing Many people consider marketing to be a general concept focused on advertising. However, as is evident from a publication by the Chartered Institute of Marketing (2017), marketing is a broad discipline that involves the process of providing the appropriate goods and services to the right people. Relative...
Types of Market Structures The four major types of market structures constitute the oligopolistic, monopoly, monopolistic and perfect competition. When critically analyzed, these types of market structures have different types of price structures, outputs, and determination of profits, depending on how demand and supply forces play within the markets. From...
Abstract A marketing information system is a compilation of measures and techniques for customary scheduling, compilation, examinations, and presentation of data for use in coming up with marketing choices (Brdesee & Corbitt, 2013). As such, the research report below focuses on the effect of marketing information systems on sales performance...
Introduction Based in the United Arab Emirates, Emirates Airlines is a Dubai government investment corporation. By the current global standards, Emirates Group is the leading airline company in the Middle East with operational flights to nearly all world destinations, making it the largest international carrier (Al-Romaithi, 2006). Emirates Airlines is...
Executive Summary Abu Dhabi Oil Company has distinct advantages that can propel it to new heights of growth. There are many opportunities that it can exploit to further its dominance in the local and regional market. The company is State-owned. The company, therefore, enjoys goodwill from the government. Additionally, the...
Leadership vs. Management There are numerous differences between leadership and management. First, the leader revolutionizes while the manager controls. This proves that the leader is the one who develops and implements new concepts and transfers the rest of the organization into a progressive stage. This individual has to continually keep...
Introduction Marketing has gained a new twist in the recent past. Initially, marketing was given an inward approach. Business units emphasised production. The main concern was to produce as much as possible and then look for the market. This has changed as consumers are becoming more aware of their needs....
Executive Summary Leadership is one of the most important factors in a given business set up. The world has become very competitive. Firms face new competition from firms that did not previously exist. The management is forced to come up with strategies that can help them manage this competition. They...
Abstract When the demand for products or services increases, marketers always have the desire to give a unique selling proposition that attracts consumers and makes them loyal. Worldwide, the cruise industry is fast expanding with an estimated worth of over $36 billion. Almost everyone would wish to go for a...
Introduction The concept of corporate social responsibility (CSR) is now common in multinational, regional, and local companies. To others, CSR is corporate citizenship or efforts toward sustainability developments and benefiting the community. The Coca-Cola Company (Coke) is one such multinational company with corporate social responsibility agenda in the countries in...
Abstract The lingua franca used to explain the role of leadership in influencing the company culture for innovation in the hotel industry is expressed in the context of leadership theories and styles and the imperatives of innovation. A gap on the role of leadership was addressed by conducting a systematic...
Abstract This report entails an analysis of two operations management topics, which include quality management and lean operations. The report outlines a brief introduction illustrating the significance of management in organizations’ efforts to attain long term survival. However, the attainment of long-term success is influenced by the effectiveness and efficiency...
Introduction Several factors influence the success of an organization. These factors arise from various sources such as the firm’s history and its ownership. In addition, the effectiveness with which the firm’s activities are controlled also affects its success. For example, ownership and control of a firm may influence other aspects...
Introduction Payroll costs refer to the costs that an employer incurs for services provided to an employee (Bratton 2007). This includes the amount paid to an employee as salary and benefits and the amount deducted by an employer and paid as tax to the relevant authorities (Brown 2001). If the...
Executive Summary This paper will discuss human resources strategies that will be adopted by a joint venture between Emirates Airlines and British Airlines. Primarily, the operations of the joint venture will be based in the UK. Generally, human resource is an important asset that drives an organisation forward. Therefore, proper...
Assess the role of systems and operations management at Airbus and its integration within the business The manufacturing and assembly industry today is required to achieve a high degree of efficiency and produce products with a high degree of accuracy with close to zero defects per product or even per...
Assess the role of systems and operations management at Airbus and its integration within the business Organizations consist of various departments, which are semi-autonomous and depend upon each other for the organization to function smoothly, since the output of one department (for instance, the research and design department) can often...