- Alibaba Company Analysis
Alibaba is an online business that was founded in 1999 by Jack Ma. Ma, the companyâs current chairman, named the business âAlibabaâ because the name was recognizable globally.
- Impacts of Brand on Customer Purchasing Decisions
Customers used brand name to differentiate products from different manufacturers. Customers not only use brand name to differentiate manufacturers, but also make purchasing decisions.
- Starbucks Company Analysis: More Than a Cup of Coffee
Starbucks Corporationâs main business activity involves roasting, as well as retailing specialty coffee. The companyâs country of origin is the United States of America.
- IPad: Advertising Knowledge and Application
This paper aims at looking at the importance of advertisement in iPad marketing and how it is entrenched in the marketing mix of the product.
- Dettol Brand Loyalty
This paper analyses Dettol brand loyalty using qualitative and quantitative elements of marketing. It is highly useful in the creation of an effective marketing strategy.
- Apple iPhone 6 Marketing Strategy Analysis
The first advertising campaign by Apple uses posters. The advertising is used to promote the fantastic camera of the iPhone 6.
- Coca-Cola Middle East: Coke Zero Marketing Strategy
Researching Coca-Cola Middle East strategy? 𼤠Read about Coca-Cola marketing strategy in the Middle East and discover how they targeted Coca-Cola Zero in this region. đŻ
- Acme Computer Software & Hardware Company's Brand
The paper analyzes Acme Computer Software and Hardware Company, its brand market and situation, brand positioning and values, brand marketing strategy and brand performance.
- Luxury Brand Image and Social Media Marketing
The main aim of the paper is to discuss how the use of social media affects the brand image of luxury products.
- Coca-Cola Brand History and Marketing Strategy
Coca-Cola provides a broad range of brands that include soft drinks, sports drinks, and fruit drinks among other beverages that have penetrated various global markets.
- Starbucks' Brand and Marketing Strategy
The firmâs brand is quality coffee served in a wonderful environment. Description of Starbucks brand, sources of its equity and outcomes of equity
- Emirates and Etihad Airlines' Brand Management
Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services.
- Alibaba Brand Image & New Strategy Analysis
What is Alibaba brand image? đ˘ Alibaba, founded in China, is one of the leading and fast-growing e-commerce companies. đ This paper presents a powerful Alibaba brand strategic plan that can make the company more successful.
- Tesla Motors Brand and Marketing Communications
Tesla Motors is an American automobile manufacturing company. This paper analyzes of Tesla Motors and its marketing communications.
- Brand Management for Ireland's Tourism Industry
This reflective paper attempts to classify the effectiveness of designing and implementing brand strategies in Ireland.
- BlackBerry Brand Management and Competition
The article âBlackBerry Makes Surprise Profit While T-Mobile Continues to Evolve Brandâ is a good case study for the latest brand management events.
- True Religion Jeans Brand Management Analysis
As a brand that produces and markets premium jeans, True Religion managed to maintain a recognizable image despite the market being crowded by competitors.
- Brand Management Issues in Organizations
This paper discusses the questions related to branding and brand management by examining LLBean and Microsoft organizations and analyzing articles.
- Starbucks and BO's Coffee Competitors
Now business competes based on business operations and customer perceptions. Customers buy from competitors because of simple factors: branding, atmosphere, and affordability.
- William Arruda and Developing Oneself as a Brand
Arruda is a charismatic motivational speaker who employs humor, exceptional energy, and passion in his presentations.
- "Apple's New iPhones Start Selling in Stores" by Stacey & Kelly
Daniel Stacey and Ross Kelly observed that long lines and a new trend of the gray market for bigger screen phones marked Apple's new iPhones debut.
- Pepsi Company Analysis: Operations and Performance
This paper analyzes PepsiCo Company, including its historical background, business divisions and international operations, corporate governance, financial performance and strategy.
- Samsung Group Global Market Developments
Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure.
- Apple Decision Making
Looking into đ¤ Apple decision making process? Read this sample đ to discover the aspects of apple decision making, including planning, organizing, leading, and controlling. Explore Appleâs organizational structure, innovation examples, and its departments and functions.
- Unilever Company: Consulting Business-to-Business
This paper is dedicated to the consultancy services on Unileverâs different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
- Emirates Airlines' Values-Based Business Model
Emirates Airlines was incorporated in 1985 with the assistance of the Dubaiâs royal family. The company started with only about $10 million as the starting capital.
- Apple Inc.'s Internationalization Marketing Capacity
Apple Incorporation has managed to retain its top position as the most valuable brand in the global market, edging out other reputable companies.
- Nike Business Strategy Case Study: Industry, Corporate Social Responsibilities, and Strategic Decisions Analysis
Researching Nike Strategy in 2021? Nike is an American-based đşđ¸ multinational company that is involved in design, development, production, and global marketing of sportswear, apparel, and sports equipment đ and services.
- Etisalat and Du Companies' Marketing Strategies
The present report is devoted to the analysis of the marketing strategies two of telecommunication companies Etisalat and Du in the UAE market.
- Etisalat's Strategic Management and Operations
Etisalat has integrated the concept of strategic management processes in its operation. The case study is based on the Value Chain Analysis, SWOT analysis, and BCG.
- Emirates Brand and Popularity Analysis
Researching Emirates branding campaigns? âď¸ This paper conducts a critical analysis of Emirates brand, its values, and the current promotion strategies. đŠââď¸ Letâs discover the success of Emirates branding together! â
- Coach Inc.'s Internationalization Marketing Competency
The internal and external environment assessment indicates that Coach Inc. is geared towards further market expansion, especially in the international markets.
- British Gas Strategic Objectives & Management
Writing about British Gas strategic objectives? â˝ The paper discusses differentiation, customer satisfaction, and other British Gas facts. đ˘ď¸Read attentively to learn about British Gas performance in the energy sector in the UK. â
- Walt Disney Company Brand Awareness
The report provides some of the strengths that Walt Disney enjoys, which has been instrumental in sustaining a positive financial performance highlighted briefly in the report.
- Absolut Vodka Target Audience & Marketing Planning
Searching for Absolut Vodka target market? đ¸ 21+! Absolut Vodka has adopted different strategies in its marketing planning. đ Read the paper to figure how Absolut Vodka target audience has changed over the years due to the market and the organizational strategies. đ
- Coca-Cola and Pepsi Companies' Different Strategies
This study analyzes strategies used by Coca-Cola and Pepsi by viewing national and international issues related to consumer preferences and post-recessionary impact on the firms.
- Innovation and Organizational Culture
All organizations have challenges despite how successful they are in the market place. Most of the challenges come as a result of growth and in the pursuit for greater profitability.
- How Does Social Media Influence Sports Brands Marketing?
This paper delves into the use of social media to leverage marketing and brand loyalty creation for sports organisations.
- Etihad Airline Project: Strategic Management
Etihad Airways should focus on supplying its consumers with premium products that suit their needs and experiences. The premises should be furnished in a luxurious manner.
- Brand Awareness and Its Impact on the Reputation
The tool for analyzing the organization's environment is SWOT analysis. This tool is useful in measuring the attitude of organizations towards environmental factors.
- Starbucks Company: Market Analysis
Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
- Treasury Wines Estates Company's Marketing Plan
The marketing plan of Treasury Wines Estate presents strategies of introducing new wine brands into the Indian market to attain its main strategic objective.
- CYC Company's Marketing Mix Management
CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts.
- Target Corporation Marketing Plan for Clothing
This report presents a marketing proposal for Target Corporationâs new line of clothing product - Ava & Viv dedicated to plus-size women and teens.
- Apple iPhone 5S Product Marketing Plan
Apple is preparing to launch a new version of its smartphone called the iPhone 5S. iPhone 5S will target customers in the consumer, enterprise, and education markets.
- AA Tours and Travel Company's Marketing Project
The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
- Corporate Responsibilities in Jordan Construction Industry
Corporate social responsibility (CSR) gained popularity in 1970s as a policy function to encourage corporations run their operations responsibly.
- Non-Incremental Innovations Effects: Procter & Gamble Case
The research results show that there is a need to incorporate NIIs into the design of global organisations such as P&G.
- Buyer Behaviour and Market Segmentation
Buyer behaviour can best be understood by segmentation of the market. Market segmentation refers to the classification of customers based on their demographic differences.
- Marriott International Company's Strategic Direction
The paper aims to analyze Marriott by examining market brands that cut across the entire economic-level consumer segments and the factors that shape the strategic direction.
- Volvo and Tesla: Strategic Management Project
Surviving in a dynamic car manufacturing industry requires Volvo and Tesla to deploy their resources and capabilities in building a competitive advantage.
- Coach Inc Company' Structure and Competitive Environment
This essay provides an analysis of the Coach Inc. by examining various dimensions such as the market structure, competitive environment, demand elasticity, and enterprise elements.
- Yahoo Company's Environment
This paper analyses Yahoo as a technology company by examining the market environment, nature of products, and SWOT analysis with a view of positioning its competitiveness in the global markets.
- Google Incorporation Economic and Business Concepts
Google Incorporation is one of the largest internet-based companies in the world. This research paper reviews several economic and business concepts as applied at the Google Incorporation.
- Lush Cosmetics: Company Analysis
Lush Cosmetics (Lush) has been on the market for a long time now, and it is no surprise that the company keeps expanding.
- Microsoft Corporation's Market Competitiveness
This research paper evaluates Microsoft's growth consistency by examining the company's background and analyzing internal factors, and external factors, business
- Unilever Innovation Management & Strategies
Working on Unilever innovation case study? đ§´ Consider researching collaboration of Unilever trade partners to create strong brands. đ§ź This and many other aspects are discussed in this article about Unilever innovation strategy and technologies. âĄď¸
- Marketing on Facebook, Twitter, Google+, Amazon
This paper explores how the internet and social media like Twitter, Facebook, and Google+ are useful for companies to market their products and services.
- Adnams Company: Marketing Approach Redesigning
The framework designed by the Adnams Company to address marketing issues may pose a significant threat to the firmâs success.
- Emirates Airline Business Strategy
The success of any airline depends on the business strategies adopted. This paper evaluates the business strategy of Emirates Airline.
- Burger King Company: Strategic Audit
The paper contains an analysis of the internal and external market environments of Burger King. The company needs to solve the key problems of the domestic and foreign markets.
- Ralph Lauren Company's Marketing Strategy
Ralph Lauren has numerous wholesale and retail stores across the globe. The company also sells merchandise online.
- Asics Target Market and Marketing Strategy Analysis
Researching ASICS company? ASICS is a global đ sporting footwear corporation based in Japan đŻđľ, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
- Phone Manufacturing Company's Marketing Management
The phone manufacturing company targets customers in the low and middle price ranges. This paper analyzes its marketing plan for the previous four years.
- Ashleyâs Home Supply IT Strategic Plan
The paper overviews the Ashleyâs Home Supply Company, current situation in terms of technology and security and presents SWOT analysis for the business venture.
- Icebreakers Company's Marketing
Icebreakers should appreciate that the role of brand is fundamental and the potency of the brand itself should become a powerful marketing tool.
- Marketing Planning, Segmentation and Products
The marketer develops a structure of understanding what the customers require and then goes ahead to provide such products.
- Adidas: Digital Marketing Analysis
This paper will focus on social media marketing and mobile marketing strategies, in which the company invests to remain successful.
- Smartgamer Product's Strategic Marketing Plan
The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
- Gucci Company's Marketing Management
The paperâs scope comprises the investigation of Gucciâs approach to marketing in the context of several relevant theories and supporting information from scholarly literature.
- How Does Apple Communicate with Their Employees? Apple Internal Communications
What is Appleâs internal communication strategy? đ How does Apple communicate with their employees? đ Discover these and other questions & examples about apple internal communications in this article. đ
- Bulgari Marketing Strategy and Industry Analysis
Working on Bulgari marketing strategy? đ Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. đ Read the paper to learn more about BVLGARI target market and brand value and other aspects. â
- Airbnb Company: Marketing Communications
Airbnb is one of the rapidly growing online retailers in in the global market. It has its headquarters in San Francisco, California.
- EBay Company's Brand Position Analysis
This paper highlights that the eBay brand has been weakened by focusing too much on individual products that are owned and manufactured by the vendors on the platform.
- Sustainability in the Dutch Sneakers Industry: Adidas and Nike
This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards corporate social responsibility practices.
- Volterman Smart Wallet: Strategic Marketing Plan
The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
- Adidas Company's Vision, Mission, Competition
The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
- Coca-Cola Company's Management Decisions
Coca-Cola Company is an American multinational business that deals with the production and distribution of non-alcoholic beverages.
- Hennes & Mauritz Company's Market Environment
The H&M company targets customers who are interested in the fashion apparel. The company specializes in the cheap chic and fast fashion products for women, men, and children.
- Gucci Brand and Target Market Analysis
Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
- Chocoâa Company's Growth and Expansion Strategies
This report highlights the effective communication strategies required to grow ChoCoâa local retail and corporate market share by enhancing brand image and product position.
- Digital Marketing Trends: Technological and Social Changes
This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
- Adult Soft Drinks Market in the UK
The soft drinks market in the UK has been growing fast over the past years. Beverage companies are moving away from alcoholic drinks to curve niche in soft drinks markets.
- McDonalds' Marketing Strategies in the UAE
This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
- Unilever Company. International Strategic Management.
Unilever Corporation, the worldâs second largest producer of consumer products. Unilever has world wide operations, sells food, household articles and personal care products.
- Wonder Co Business Strategy
This paper discusses strategic and marketing mistakes, that appeared during Wonder Co growth and development and recommended strategy that should be applied.
- Google Inc.'s Organizational Performance and Social Media
This exploration seeks to understand the effect of social media on how the tech giant Google has adapted its promotion policies to include social networking.
- Social Media in Digital Marketing
The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
- Procter and Gamble Company: Strategic Business Analysis
This paper provides information about Procter and Gamble Company, engaged in the production of various consumer goods; provides company's SWOT-analysis and management features.
- Online Marketing Content Characteristics
The advent of the Internet, and online marketing, specifically, has challenged the domination of traditional brick-and-mortar stores with regards to consumer choice.
- Costco Marketing Strategy: Marketing Mix, Branding, and Objectives
Researching đ¤ Costco Marketing Strategies of 2021? Its mission statement is to provide quality products and services đ to customers. Read the sample to learn about the companyâs values, business strategy, and departments.
- Concept of Brand Loyalty. Fundamentals of Marketing.
The concept of brand loyalty is not very difficult to understand, some people become loyal to a brand just because they think that there is no other better brand in the market.
- Kentucky Fried Chicken (KFC): Strategic Management
Kentucky Fried Chicken (KFC), is a world renown fast food brand. The company is based in the United States but has expanded its operations in numerous countries world wide.
- Dollar General Corporation's Strategic Management
Dollar General would have to make strategies that must take advantage of industry opportunities and protect the company from industry threats.
- Marketing Environment and Strategic Analysis
The environment of business comprises internal and external business environments. They affect the organization's decisions, strategies, processes, performances.
- Air New Zealand Company's Strategic Analysis
The Air New Zealand company is primarily involved in the transportation of cargo and passengers on scheduled airline services. It is based in New Zealand.
- The Coca-Cola Company's Business Plan for 5 Years
The beverage industry in which the Coca-Cola Company operates is the carbonated beverages market or the carbonated drinks market.
- Value-Based Marketing Definition
Value-based marketing enables a company to be able to achieve a consistent approach for measuring the customer-perceived value in the provision of their commodities.
- Best Buy Inc.: Company Analysis Project
This paper will look into the company analysis of Best Buy as a corporate leader of today excelling in the sales of electronic goods.
- "Ford Pinto" Case Study
Ford Motor Company is a successful and second largest automobile industry worldwide with lots of successful brands.
- Googleâs Business Strategy and Will Show a Thorough Analysis of It
This paper examines Google as a company including its history or origin, its growth, products and services, and the business model it has adopted over the years.
- Consumer Fashion Brands Case Study
Launching a business in a new market is always a challenging task that demands proper preparation and considerable effort from the side of the company that plans such a step.
- Industry Analysis on the Global Fast-Food Industry
The industry analysis constitutes scrutiny of the dominant economic features, competitive forces, key driving factors, and key success factors of the industry.
- Marketing Strategy for Asda
Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
- American Automobile Industry
This paper is based on the American automobile industryâs recent integrated marketing communication strategies.
- Analysis of the Current State of the BMW Company
The article offers an analysis of the financial position of BMW, a swat analysis to determine further development options and possible strategies for action in the markets.
- Best Buy, Starbucks, and Yum Brands: The Effect of Operations Management
Based on some concepts the proponent of this study will attempt an investigation on three major companies namely: Starbucks; Best Buy; and Yum Brands.
- The Elements of Consumer Loyalty
The paper describes the components of consumer loyalty, its types, and what steps are to be performed to achieve it.
- Marketing Analysis: McDonaldâs Company
This paper discusses the different strategies applied by McDonaldâs Company as well as the environment of the business.
- Procter & Gamble in India
Procter and Gamble (P&G) is a private limited company that is established within the Personal Products industry. According to P&G history, the firm has been in existence since 1837
- Apple Inc. Managing Technology and Innovation
This article presents the innovations process of technology giants Apple Inc. Apple Inc. started with an aim to increase its market share and dominate the smartphone arena.
- The Global Household Brands: Marketing Strategies
This paper is a case memo about the operational as well as marketing strategies relating to the famous household products brand The Global Household Brands.
- Context and Regulatory Framework of Business
Article âResponsibility and brand advertising in the alcoholic beverage marketââ by D. J. Ringold describes the problems and controversies faced by companies and alcohol producers.
- Loyalty Program at the Body Shop
Loyalty card schemes are amongst the most popular loyalty schemes with the customers where the customers are provided discounts and rewards for their repeat purchases with the company.
- Coca-Cola: Marketing Policies and Processes
This essay shall discuss the importance of marketing orientation of an organization, study the key elements of a marketing plan and how successfully these are being used by Coca Cola.
- Singapore Foods Inc.: Market Audit and Competitive Analysis
This report discusses various factors that need consideration while a product is introduced into a new consumer market, Singapore by company called Singapore Foods Inc.
- Making Australia a World Brand
There are number of marketing strategies and action plans to develop brand of Australia in tourism industry with the support of governing body for Brand building of Australia.
- Corporate Citizenship in Arab World and UAE
Corporate citizenship operates on the premise that a company has an obligation to play a responsible role towards its employeeâs lives.
- Online Anytime: Business Plan
The mission of the company âOnline Anytimeâ is providing the customers with the flexibility in selecting the personnel of their choice.
- Corporate Social Responsibility in the Arab Word
The CSR has to maintain spherical flow among the consumers, personnel, and civil society so that it has to concentrate more on norms, managerial decision-making hierarchy.