Brand Analysis - How-to-Do Guide + Essay Examples

Brands are more than just a name and a logo—they embody a company’s identity and reputation in the eyes of its target audience. Brand analysis is an essential component of a successful marketing strategy. It assesses the various aspects of a brand, including its strengths, weaknesses, opportunities, and threats. A well-done analysis can help a company identify opportunities for growth and improvement. The importance of brand analysis becomes evident from the success stories of the world’s most recognizable brands, such as Nike and Amazon. Keep reading this page to learn more about brand analysis and the best examples of this procedure!

🔝 Top-10 Brand Analysis Examples

  1. Alibaba Company Analysis
  2. Impacts of Brand on Customer Purchasing Decisions
  3. Starbucks Company Analysis: More Than a Cup of Coffee
  4. IPad: Advertising Knowledge and Application
  5. Dettol Brand Loyalty
  6. Apple iPhone 6 Marketing Strategy Analysis
  7. Coca-Cola Middle East: Coke Zero Marketing Strategy
  8. Acme Computer Software & Hardware Company's Brand
  9. Luxury Brand Image and Social Media Marketing
  10. Coca-Cola Brand History and Marketing Strategy

🖥️ What Is Brand Analysis?

Brand analysis, or brand audit, is a marketing technique that evaluates a company’s branding strategies and tactics to identify areas for improvement. Its primary goal is to establish a strong brand identity that helps the business to stand out in a market of similar products. Through brand analysis, a company can gain insights into its target audience and competitors and make informed decisions about effectively positioning its brand in the marketplace. The brand analysis also aims to:

  1. Recognize and solve the issues;
  2. Develop a positioning model;
  3. Make a strategic plan;
  4. Create market dominance;
  5. Receive internal and external feedback.

📋 Brand Analysis Elements

Although a company can customize its branding analysis based on the organization’s brand strategy and goals, the process of brand analysis involves three essential components:

  • Customer analysis. This approach focuses on the target audience and its preferences. It’s vital to consider people’s feedback on social media or the company’s website to improve a brand’s performance.
  • Competitor analysis. This element requires monitoring of the indirect and direct competitors. The results will show the company’s position in the market and what it has to do to stand out among the other brands.
  • Brand audit. The brand audit helps the company understand how stakeholders and customers perceive its brand. The organization can fulfill customers’ expectations by implementing the proper measures. The brand audit involves procedures such as company overview, goal-setting, identification of key objectives, and market position.

🤔 How to Do a Brand Analysis?

Wondering how to conduct a practical brand analysis? Here are the 5 crucial steps any company needs to keep in mind:

  1. Create a framework. Apart from the strategic goals and values, a company needs to have a complete policy framework. A well-prepared plan will help an organization to focus on its main objectives.
  2. Analyze brand perception. Collecting feedback from online and offline customers will give a company a broad overview of how the general public perceives the brand.
  3. Gather information. Gathering and analyzing marketing materials or content regarding the company’s products shared online may help boost sales and promote the items the brand produces. The more information the company collects, its brand analysis is more effective.
  4. Identify the customer’s journey. A customer’s journey is the overall experience a customer has with a particular brand. This journey can be mapped and analyzed from beginning to end. It might provide insight and make it easier for a company to produce products and services to meet the customers’ needs.
  5. Complete the analysis. After the analysis is finished, a company should have a better idea of how the public perceives the brand and which areas need more attention.

📈 Why Is a Brand Audit Important?

Brand analysis plays a crucial role in creating an effective branding strategy, which determines the overall success of a company. Here’s how an organization can benefit from the brand analysis:

  • Branding effectiveness. A company’s branding strategies can be reviewed and updated using a brand analysis. It can help the organization identify areas where its branding plan needs to be improved.
  • Improvement of marketing campaigns. Careful examination of a company’s brand can assist the marketing team in making adjustments to reach a target audience.
  • Organization of feedback. Brand analysis is a fantastic tool for organizing a business’s branding objectives and information. It can assist the company in gathering and managing different types of data for a report.

🛍️ Brand Analysis Example – Amazon

  1. What is the strategic goal of Amazon?
    Instead of temporarily reducing the price of a few selected items, Amazon strives to consistently offer low prices for the entire product range.
  2. What is the perception of the brand by buyers?
    Amazon has become a beloved retailer due to its reputation. It offers a wide range of products at competitive prices—all conveniently located in one place. As a result, customers are drawn to affordability and convenience, making Amazon a popular choice for many.
  3. What content of the brand is shared on social media?
    Amazon invested significant money in billboard and television advertising to increase brand awareness when it was first established. However, in recent years, Amazon has switched to online advertising, leveraging the power of detailed product reviews and recommendations to reach potential customers.
  4. What weaknesses and issue areas does Amazon have?
    Amazon has faced some criticisms over poor working conditions for its warehouse workers. It’s also worth mentioning that seasonal fluctuations often affect the company’s sales.

📝 Brand Analysis Research Paper Examples

  1. Starbucks' Brand and Marketing Strategy
    Business essay sample: The firm’s brand is quality coffee served in a wonderful environment. Description of Starbucks brand, sources of its equity and outcomes of equity
  2. Emirates and Etihad Airlines' Brand Management
    Business essay sample: Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services.
  3. Alibaba Brand Image & New Strategy Analysis
    Business essay sample: What is Alibaba brand image? 📢 Alibaba, founded in China, is one of the leading and fast-growing e-commerce companies. 📈 This paper presents a powerful Alibaba brand strategic plan that can make the company more successful.
  4. Tesla Motors Brand and Marketing Communications
    Business essay sample: Tesla Motors is an American automobile manufacturing company. This paper analyzes of Tesla Motors and its marketing communications.
  5. Brand Management for Ireland's Tourism Industry
    Business essay sample: This reflective paper attempts to classify the effectiveness of designing and implementing brand strategies in Ireland.
  6. BlackBerry Brand Management and Competition
    Business essay sample: The article “BlackBerry Makes Surprise Profit While T-Mobile Continues to Evolve Brand” is a good case study for the latest brand management events.
  7. True Religion Jeans Brand Management Analysis
    Business essay sample: As a brand that produces and markets premium jeans, True Religion managed to maintain a recognizable image despite the market being crowded by competitors.
  8. Brand Management Issues in Organizations
    Business essay sample: This paper discusses the questions related to branding and brand management by examining LLBean and Microsoft organizations and analyzing articles.
  9. Starbucks and BO's Coffee Competitors
    Business essay sample: Now business competes based on business operations and customer perceptions. Customers buy from competitors because of simple factors: branding, atmosphere, and affordability.
  10. William Arruda and Developing Oneself as a Brand
    Business essay sample: Arruda is a charismatic motivational speaker who employs humor, exceptional energy, and passion in his presentations.
  11. "Apple's New iPhones Start Selling in Stores" by Stacey & Kelly
    Business essay sample: Daniel Stacey and Ross Kelly observed that long lines and a new trend of the gray market for bigger screen phones marked Apple's new iPhones debut.
  12. Pepsi Company Analysis: Operations and Performance
    Business essay sample: This paper analyzes PepsiCo Company, including its historical background, business divisions and international operations, corporate governance, financial performance and strategy.
  13. Samsung Group Global Market Developments
    Business essay sample: Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure.
  14. Apple Decision Making
    Business essay sample: Looking into 🤓 Apple decision making process? Read this sample 📄 to discover the aspects of apple decision making, including planning, organizing, leading, and controlling. Explore Apple’s organizational structure, innovation examples, and its departments and functions.
  15. Unilever Company: Consulting Business-to-Business
    Business essay sample: This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
  16. Emirates Airlines' Values-Based Business Model
    Business essay sample: Emirates Airlines was incorporated in 1985 with the assistance of the Dubai’s royal family. The company started with only about $10 million as the starting capital.
  17. Apple Inc.'s Internationalization Marketing Capacity
    Business essay sample: Apple Incorporation has managed to retain its top position as the most valuable brand in the global market, edging out other reputable companies.
  18. Nike Business Strategy Case Study: Industry, Corporate Social Responsibilities, and Strategic Decisions Analysis
    Business essay sample: Researching Nike Strategy in 2021? Nike is an American-based 🇺🇸 multinational company that is involved in design, development, production, and global marketing of sportswear, apparel, and sports equipment 🏀 and services.
  19. Etisalat and Du Companies' Marketing Strategies
    Business essay sample: The present report is devoted to the analysis of the marketing strategies two of telecommunication companies Etisalat and Du in the UAE market.
  20. Etisalat's Strategic Management and Operations
    Business essay sample: Etisalat has integrated the concept of strategic management processes in its operation. The case study is based on the Value Chain Analysis, SWOT analysis, and BCG.
  21. Emirates Brand and Popularity Analysis
    Business essay sample: Researching Emirates branding campaigns? ✈️ This paper conducts a critical analysis of Emirates brand, its values, and the current promotion strategies. 👩‍✈️ Let’s discover the success of Emirates branding together! ✅
  22. Coach Inc.'s Internationalization Marketing Competency
    Business essay sample: The internal and external environment assessment indicates that Coach Inc. is geared towards further market expansion, especially in the international markets.
  23. British Gas Strategic Objectives & Management
    Business essay sample: Writing about British Gas strategic objectives? ⛽ The paper discusses differentiation, customer satisfaction, and other British Gas facts. 🛢️Read attentively to learn about British Gas performance in the energy sector in the UK. ✅
  24. Walt Disney Company Brand Awareness
    Business essay sample: The report provides some of the strengths that Walt Disney enjoys, which has been instrumental in sustaining a positive financial performance highlighted briefly in the report.
  25. Absolut Vodka Target Audience & Marketing Planning
    Business essay sample: Searching for Absolut Vodka target market? 🍸 21+! Absolut Vodka has adopted different strategies in its marketing planning. 📈 Read the paper to figure how Absolut Vodka target audience has changed over the years due to the market and the organizational strategies. 🔍
  26. Coca-Cola and Pepsi Companies' Different Strategies
    Business essay sample: This study analyzes strategies used by Coca-Cola and Pepsi by viewing national and international issues related to consumer preferences and post-recessionary impact on the firms.
  27. Innovation and Organizational Culture
    Business essay sample: All organizations have challenges despite how successful they are in the market place. Most of the challenges come as a result of growth and in the pursuit for greater profitability.
  28. How Does Social Media Influence Sports Brands Marketing?
    Business essay sample: This paper delves into the use of social media to leverage marketing and brand loyalty creation for sports organisations.
  29. Etihad Airline Project: Strategic Management
    Business essay sample: Etihad Airways should focus on supplying its consumers with premium products that suit their needs and experiences. The premises should be furnished in a luxurious manner.
  30. Brand Awareness and Its Impact on the Reputation
    Business essay sample: The tool for analyzing the organization's environment is SWOT analysis. This tool is useful in measuring the attitude of organizations towards environmental factors.
  31. Starbucks Company: Market Analysis
    Business essay sample: Starbucks offers a range of coffee products including fresh brewed coffee, packaged coffee, tea, food, mugs, and coffee making hardware.
  32. Treasury Wines Estates Company's Marketing Plan
    Business essay sample: The marketing plan of Treasury Wines Estate presents strategies of introducing new wine brands into the Indian market to attain its main strategic objective.
  33. CYC Company's Marketing Mix Management
    Business essay sample: CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts.
  34. Target Corporation Marketing Plan for Clothing
    Business essay sample: This report presents a marketing proposal for Target Corporation’s new line of clothing product - Ava & Viv dedicated to plus-size women and teens.
  35. Apple iPhone 5S Product Marketing Plan
    Business essay sample: Apple is preparing to launch a new version of its smartphone called the iPhone 5S. iPhone 5S will target customers in the consumer, enterprise, and education markets.
  36. AA Tours and Travel Company's Marketing Project
    Business essay sample: The project aims to develop a marketing communication strategy to increase sales and place the AA Tours and Travel company's brand competitively in the tourism industry.
  37. Corporate Responsibilities in Jordan Construction Industry
    Business essay sample: Corporate social responsibility (CSR) gained popularity in 1970s as a policy function to encourage corporations run their operations responsibly.
  38. Non-Incremental Innovations Effects: Procter & Gamble Case
    Business essay sample: The research results show that there is a need to incorporate NIIs into the design of global organisations such as P&G.
  39. Buyer Behaviour and Market Segmentation
    Business essay sample: Buyer behaviour can best be understood by segmentation of the market. Market segmentation refers to the classification of customers based on their demographic differences.
  40. Marriott International Company's Strategic Direction
    Business essay sample: The paper aims to analyze Marriott by examining market brands that cut across the entire economic-level consumer segments and the factors that shape the strategic direction.

💡 Essay Ideas on Brand Analysis

  1. Volvo and Tesla: Strategic Management Project
    Business essay sample: Surviving in a dynamic car manufacturing industry requires Volvo and Tesla to deploy their resources and capabilities in building a competitive advantage.
  2. Coach Inc Company' Structure and Competitive Environment
    Business essay sample: This essay provides an analysis of the Coach Inc. by examining various dimensions such as the market structure, competitive environment, demand elasticity, and enterprise elements.
  3. Yahoo Company's Environment
    Business essay sample: This paper analyses Yahoo as a technology company by examining the market environment, nature of products, and SWOT analysis with a view of positioning its competitiveness in the global markets.
  4. Google Incorporation Economic and Business Concepts
    Business essay sample: Google Incorporation is one of the largest internet-based companies in the world. This research paper reviews several economic and business concepts as applied at the Google Incorporation.
  5. Lush Cosmetics: Company Analysis
    Business essay sample: Lush Cosmetics (Lush) has been on the market for a long time now, and it is no surprise that the company keeps expanding.
  6. Microsoft Corporation's Market Competitiveness
    Business essay sample: This research paper evaluates Microsoft's growth consistency by examining the company's background and analyzing internal factors, and external factors, business
  7. Unilever Innovation Management & Strategies
    Business essay sample: Working on Unilever innovation case study? 🧴 Consider researching collaboration of Unilever trade partners to create strong brands. 🧼 This and many other aspects are discussed in this article about Unilever innovation strategy and technologies. ➡️
  8. Marketing on Facebook, Twitter, Google+, Amazon
    Business essay sample: This paper explores how the internet and social media like Twitter, Facebook, and Google+ are useful for companies to market their products and services.
  9. Adnams Company: Marketing Approach Redesigning
    Business essay sample: The framework designed by the Adnams Company to address marketing issues may pose a significant threat to the firm’s success.
  10. Emirates Airline Business Strategy
    Business essay sample: The success of any airline depends on the business strategies adopted. This paper evaluates the business strategy of Emirates Airline.
  11. Burger King Company: Strategic Audit
    Business essay sample: The paper contains an analysis of the internal and external market environments of Burger King. The company needs to solve the key problems of the domestic and foreign markets.
  12. Ralph Lauren Company's Marketing Strategy
    Business essay sample: Ralph Lauren has numerous wholesale and retail stores across the globe. The company also sells merchandise online.
  13. Asics Target Market and Marketing Strategy Analysis
    Business essay sample: Researching ASICS company? ASICS is a global 👟 sporting footwear corporation based in Japan 🇯🇵, known for its high-quality products, particularly for running. Discover Asics target market, competitive advantages, marketing mix, and more
  14. Phone Manufacturing Company's Marketing Management
    Business essay sample: The phone manufacturing company targets customers in the low and middle price ranges. This paper analyzes its marketing plan for the previous four years.
  15. Ashley’s Home Supply IT Strategic Plan
    Business essay sample: The paper overviews the Ashley’s Home Supply Company, current situation in terms of technology and security and presents SWOT analysis for the business venture.
  16. Icebreakers Company's Marketing
    Business essay sample: Icebreakers should appreciate that the role of brand is fundamental and the potency of the brand itself should become a powerful marketing tool.
  17. Marketing Planning, Segmentation and Products
    Business essay sample: The marketer develops a structure of understanding what the customers require and then goes ahead to provide such products.
  18. Adidas: Digital Marketing Analysis
    Business essay sample: This paper will focus on social media marketing and mobile marketing strategies, in which the company invests to remain successful.
  19. Smartgamer Product's Strategic Marketing Plan
    Business essay sample: The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors.
  20. Gucci Company's Marketing Management
    Business essay sample: The paper’s scope comprises the investigation of Gucci’s approach to marketing in the context of several relevant theories and supporting information from scholarly literature.
  21. How Does Apple Communicate with Their Employees? Apple Internal Communications
    Business essay sample: What is Apple’s internal communication strategy? 🍏 How does Apple communicate with their employees? 🔍 Discover these and other questions & examples about apple internal communications in this article. 👉
  22. Bulgari Marketing Strategy and Industry Analysis
    Business essay sample: Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
  23. Airbnb Company: Marketing Communications
    Business essay sample: Airbnb is one of the rapidly growing online retailers in in the global market. It has its headquarters in San Francisco, California.
  24. EBay Company's Brand Position Analysis
    Business essay sample: This paper highlights that the eBay brand has been weakened by focusing too much on individual products that are owned and manufactured by the vendors on the platform.
  25. Sustainability in the Dutch Sneakers Industry: Adidas and Nike
    Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards corporate social responsibility practices.
  26. Volterman Smart Wallet: Strategic Marketing Plan
    Business essay sample: The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
  27. Adidas Company's Vision, Mission, Competition
    Business essay sample: The Adidas company is involved in production of athletics apparel, footwear, and accessories for both male and female customers of any age.
  28. Coca-Cola Company's Management Decisions
    Business essay sample: Coca-Cola Company is an American multinational business that deals with the production and distribution of non-alcoholic beverages.
  29. Hennes & Mauritz Company's Market Environment
    Business essay sample: The H&M company targets customers who are interested in the fashion apparel. The company specializes in the cheap chic and fast fashion products for women, men, and children.
  30. Gucci Brand and Target Market Analysis
    Business essay sample: Gucci is a very strong well-established brand with few weaknesses, but it exists in an environment that offers multiple threats.
  31. Choco’a Company's Growth and Expansion Strategies
    Business essay sample: This report highlights the effective communication strategies required to grow ChoCo’a local retail and corporate market share by enhancing brand image and product position.
  32. Digital Marketing Trends: Technological and Social Changes
    Business essay sample: This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
  33. Adult Soft Drinks Market in the UK
    Business essay sample: The soft drinks market in the UK has been growing fast over the past years. Beverage companies are moving away from alcoholic drinks to curve niche in soft drinks markets.
  34. McDonalds' Marketing Strategies in the UAE
    Business essay sample: This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
  35. Unilever Company. International Strategic Management.
    Business essay sample: Unilever Corporation, the world’s second largest producer of consumer products. Unilever has world wide operations, sells food, household articles and personal care products.
  36. Wonder Co Business Strategy
    Business essay sample: This paper discusses strategic and marketing mistakes, that appeared during Wonder Co growth and development and recommended strategy that should be applied.
  37. Google Inc.'s Organizational Performance and Social Media
    Business essay sample: This exploration seeks to understand the effect of social media on how the tech giant Google has adapted its promotion policies to include social networking.
  38. Social Media in Digital Marketing
    Business essay sample: The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
  39. Procter and Gamble Company: Strategic Business Analysis
    Business essay sample: This paper provides information about Procter and Gamble Company, engaged in the production of various consumer goods; provides company's SWOT-analysis and management features.
  40. Online Marketing Content Characteristics
    Business essay sample: The advent of the Internet, and online marketing, specifically, has challenged the domination of traditional brick-and-mortar stores with regards to consumer choice.

👍 Good Brand Analysis Essay Examples to Write about

  1. Costco Marketing Strategy: Marketing Mix, Branding, and Objectives
    Business essay sample: Researching 🤓 Costco Marketing Strategies of 2021? Its mission statement is to provide quality products and services 👍 to customers. Read the sample to learn about the company’s values, business strategy, and departments.
  2. Concept of Brand Loyalty. Fundamentals of Marketing.
    Business essay sample: The concept of brand loyalty is not very difficult to understand, some people become loyal to a brand just because they think that there is no other better brand in the market.
  3. Kentucky Fried Chicken (KFC): Strategic Management
    Business essay sample: Kentucky Fried Chicken (KFC), is a world renown fast food brand. The company is based in the United States but has expanded its operations in numerous countries world wide.
  4. Dollar General Corporation's Strategic Management
    Business essay sample: Dollar General would have to make strategies that must take advantage of industry opportunities and protect the company from industry threats.
  5. Marketing Environment and Strategic Analysis
    Business essay sample: The environment of business comprises internal and external business environments. They affect the organization's decisions, strategies, processes, performances.
  6. Air New Zealand Company's Strategic Analysis
    Business essay sample: The Air New Zealand company is primarily involved in the transportation of cargo and passengers on scheduled airline services. It is based in New Zealand.
  7. The Coca-Cola Company's Business Plan for 5 Years
    Business essay sample: The beverage industry in which the Coca-Cola Company operates is the carbonated beverages market or the carbonated drinks market.
  8. Value-Based Marketing Definition
    Business essay sample: Value-based marketing enables a company to be able to achieve a consistent approach for measuring the customer-perceived value in the provision of their commodities.
  9. Best Buy Inc.: Company Analysis Project
    Business essay sample: This paper will look into the company analysis of Best Buy as a corporate leader of today excelling in the sales of electronic goods.
  10. "Ford Pinto" Case Study
    Business essay sample: Ford Motor Company is a successful and second largest automobile industry worldwide with lots of successful brands.
  11. Google’s Business Strategy and Will Show a Thorough Analysis of It
    Business essay sample: This paper examines Google as a company including its history or origin, its growth, products and services, and the business model it has adopted over the years.
  12. Consumer Fashion Brands Case Study
    Business essay sample: Launching a business in a new market is always a challenging task that demands proper preparation and considerable effort from the side of the company that plans such a step.
  13. Industry Analysis on the Global Fast-Food Industry
    Business essay sample: The industry analysis constitutes scrutiny of the dominant economic features, competitive forces, key driving factors, and key success factors of the industry.
  14. Marketing Strategy for Asda
    Business essay sample: Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom.
  15. American Automobile Industry
    Business essay sample: This paper is based on the American automobile industry’s recent integrated marketing communication strategies.
  16. Analysis of the Current State of the BMW Company
    Business essay sample: The article offers an analysis of the financial position of BMW, a swat analysis to determine further development options and possible strategies for action in the markets.
  17. Best Buy, Starbucks, and Yum Brands: The Effect of Operations Management
    Business essay sample: Based on some concepts the proponent of this study will attempt an investigation on three major companies namely: Starbucks; Best Buy; and Yum Brands.
  18. The Elements of Consumer Loyalty
    Business essay sample: The paper describes the components of consumer loyalty, its types, and what steps are to be performed to achieve it.
  19. Marketing Analysis: McDonald’s Company
    Business essay sample: This paper discusses the different strategies applied by McDonald’s Company as well as the environment of the business.
  20. Procter & Gamble in India
    Business essay sample: Procter and Gamble (P&G) is a private limited company that is established within the Personal Products industry. According to P&G history, the firm has been in existence since 1837
  21. Apple Inc. Managing Technology and Innovation
    Business essay sample: This article presents the innovations process of technology giants Apple Inc. Apple Inc. started with an aim to increase its market share and dominate the smartphone arena.
  22. The Global Household Brands: Marketing Strategies
    Business essay sample: This paper is a case memo about the operational as well as marketing strategies relating to the famous household products brand The Global Household Brands.
  23. Context and Regulatory Framework of Business
    Business essay sample: Article “Responsibility and brand advertising in the alcoholic beverage market’” by D. J. Ringold describes the problems and controversies faced by companies and alcohol producers.
  24. Loyalty Program at the Body Shop
    Business essay sample: Loyalty card schemes are amongst the most popular loyalty schemes with the customers where the customers are provided discounts and rewards for their repeat purchases with the company.
  25. Coca-Cola: Marketing Policies and Processes
    Business essay sample: This essay shall discuss the importance of marketing orientation of an organization, study the key elements of a marketing plan and how successfully these are being used by Coca Cola.
  26. Singapore Foods Inc.: Market Audit and Competitive Analysis
    Business essay sample: This report discusses various factors that need consideration while a product is introduced into a new consumer market, Singapore by company called Singapore Foods Inc.
  27. Making Australia a World Brand
    Business essay sample: There are number of marketing strategies and action plans to develop brand of Australia in tourism industry with the support of governing body for Brand building of Australia.
  28. Corporate Citizenship in Arab World and UAE
    Business essay sample: Corporate citizenship operates on the premise that a company has an obligation to play a responsible role towards its employee’s lives.
  29. Online Anytime: Business Plan
    Business essay sample: The mission of the company “Online Anytime” is providing the customers with the flexibility in selecting the personnel of their choice.
  30. Corporate Social Responsibility in the Arab Word
    Business essay sample: The CSR has to maintain spherical flow among the consumers, personnel, and civil society so that it has to concentrate more on norms, managerial decision-making hierarchy.
  31. Avlon: Market Research Proposal
    Business essay sample: The potential market size for Bolox in the UK market and the perception of customers towards the new product. This will be useful tool of planning the Avlon’s entry into the market.
  32. The Role of Tourism and Hospitality in the Australian Economy
    Business essay sample: The Australian hotel industry is competitive due to its lucrative nature. It is important to formulate effective marketing strategies to make it attain a high competitive edge.
  33. Trade of Dr. Pepper From USA to UK
    Business essay sample: Dr. Pepper has managed to become a successful company because of designing a marketing mix that enables them to market the product effectively in the market.
  34. Branding in Apple Incorporation
    Business essay sample: Apple incorporation is a public limited company, which was formed in 1976. The firm is located at Cupertino, California.
  35. Red Rhino Brand's Macro, Financial and Human Resource Analysis
    Business essay sample: Analyzing Red Rhino's environment in terms of its strengths, weaknesses in order to how it can use them to take advantage of the opportunities that are offered by the environment.
  36. McKinsey & Company's Analysis and Industry Features
    Business essay sample: McKinsey & Company operates in management consulting primarily in the Americas, Europe, the Middle East, and the Asia Pacific. It has a significant worldwide presence.
  37. Sales Promotion and Strategic Benefits
    Business essay sample: During the last decades, sales promotion becomes one of the most popular tools of market and management Sales promotion basically support rather than change consumer attitudes and opinions.
  38. Establishing a Retail Shop for Smartphones
    Business essay sample: An appliance to be sold is smartphones and an airtime shop. This choice is based on a number of factors: demographics, location, type of customers who park their vehicles here.
  39. Frito Lay Company: Strategy Analysis
    Business essay sample: Frito Lay is one of the companies which develop unique strategies and marketing approach in order to compete on the market and increase sales.
  40. Advantages of Whole Food Markets with VRIN Analysis
    Business essay sample: Having been in this market for a long time, Whole Foods Markets have numerous competitive advantages that are derived from its unique resources and capabilities.

🎓 Simple Research Paper Examples with Brand Analysis

  1. Marketing Communications Plan: Audi
  2. Online Retailing as a Developing Trend in Business
  3. The U.S. Brewing Industry Research
  4. Apple Inc. Company's Market Share Research
  5. Caltex Brand and Investment in South Africa
  6. Coca-Cola: Company Marketing Analysis
  7. Marketing of Rococo Chocolate
  8. Operational Excellence at PepsiCo
  9. Theory and Practice of Business ASOS
  10. Adidas Shoes: Situation Analysis, Future Strategies
  11. Coca Cola's Strategic Plans
  12. PepsiCo: Business Strategies
  13. An Application for Smart Toys: Exploring the Toy Industry Opportunities
  14. Food Industry: McDonald’s Company
  15. P&G Fighting Competition
  16. Virgin Atlantic: Marketing Mix Analysis
  17. Why Macy’s Inc. Cannot Keep Up With Online Competition?
  18. Starbucks Branding: Importance of Organizational Management
  19. A Digital Brochure of the Air Brow
  20. Coca-Cola Company: Difficulties of Global Organization
  21. Marketing Proposal for Bikemate
  22. Coca-Cola's Marketing Principles and Practices: News Analysis
  23. Walmart Great Value Line Analysis
  24. PepsiCo: The Strategic Choices
  25. James Bond in Starbucks
  26. Marketing Communication Analysis: The Case of IKEA
  27. Apple's Performance & Customer Satisfaction With iPhones
  28. Sustainability of the Organisation
  29. An Integrated Marketing Strategy for Colgate
  30. Huda Beauty: Marketing Strategy
  31. How to Compete with Power Players
  32. Starbucks Corporation's Marketing Evaluation
  33. Coca-Cola Marketing Concept: A Case Study

✍️ Brand Analysis Essay Examples for College

  1. Walmart Great Value Line SOSTAC Analysis
  2. Altria Group Inc.: The Competitive Analysis of Tobacco Industry
  3. Management Report: Tesco Personal Finance
  4. Walmart: Commercials’ Role in Affirming a Significant Brand
  5. Tayto Snacks and Marketing Techniques
  6. How Does Corporate Advertising Affect the Consumer Behavior Telecommunication Segment? MTN Syria
  7. Procter and Gamble: Strategy, Goals & Progress
  8. Critical Evaluation of Marketing Strategies PepsiCo
  9. Segmentation and Positioning for the Packaged Cookie Market
  10. Du Company: Review
  11. Destination - Marketing and Management
  12. Reckitt Benckiser: Building a Brand Powerhouse
  13. New Business Brand Profile for Coffee Shop
  14. Coach Inc.: Strategic Analysis
  15. Coach Incorporation: Individual Case Analysis
  16. Analyze Chrysler and Fiat’s Brand
  17. Forecast/Budget/Control in Health Care Marketing
  18. Into the Night Pty Limited Brand's Performance in 2012
  19. Small Business Agrotourism Management Model
  20. Intangible Assets Valuation: TUI Travel PLC
  21. Ethical Branding and Fair Trade
  22. Adaptable Home Products Company's Marketing Opportunities
  23. Marriott Hotels: Case Study
  24. The Consumer Behavior Patterns Used in the Toyota Marketing Strategies
  25. PR and Integrated Marketing Communications
  26. Digital Marketing Strategy: Under Armour
  27. Visconti: Analysis of Social Media Marketing
  28. Sports Marketing Affected by Internet of Things
  29. Monsoon PLC Analytical Report
  30. Company Analysis: Pursuing the Philosophy of Innovation
  31. MTN Ghana Is a Telecommunications Company Marketing Strategy
  32. East Coast Lifestyle: Case Study
  33. Alexander McQueen Luxury Fashion House's Analysis

🏆 Best Brand Analysis Research Titles

  1. High Street Brands (Zara and H&M): Customer Loyalty of Clothing Brands
  2. Tesco's Performance in the Retailing Market
  3. The Marketing Case: Presenting the Company to the Public and Building Brand Awareness
  4. Strategic Management Analysis Nike
  5. Business Plan for the Proposed Chinese Medicine Clinic in Kuwait
  6. MTN Ghana Company's Analysis and Future Strategies
  7. Patagonia Brand and Its Sustainability
  8. MSH Brands Company's Analysis & Marketing Plan
  9. The UK Oral Hygiene Market
  10. Apple Company's Business Evaluation
  11. Starbucks Corporation's Market and Strategic Analysis
  12. Consumer Reaction to “Green” Brand Claims
  13. Chiquita Brands International's Ethical Dilemma
  14. Hyatt Hotel Corporation's Analysis and Environment Evaluation
  15. Boeing and Airbus Companies' Balance Score Cards
  16. Manchester United Club's Financial Performance
  17. Nike Inc.'s Marketing and Corporate & Business Strategies
  18. Mercedes Benz Corporation's Policy and Strategic Management
  19. The Customer Experience Strategy for the Rolex Company
  20. "Humanity Is Key": Planning Fundraising Event
  21. The Walt Disney Company's Marketing Transformations
  22. McDonald’s Undercover Analysis
  23. Heineken Firm's Corporate-Level and International Strategy
  24. Sustainability and Ethical Consumerism: Patagonia Brand
  25. Strategic Management: A Case Study of Netflix
  26. Trader Joe’s: Cheap Gourmet & Price-Value Equation
  27. Strategic Analysis of David Jones Brand
  28. The Tea and More Company's Problem and Solutions
  29. Arrid Brand: Environmental Scan and Industry Analysis
  30. The Zid Company's Extensive Marketing Research
  31. Aspects of Successful Modern Marketing
  32. Tesla: Innovation With Information Technology
  33. H&M Marketing Metrics Module

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BusinessEssay. (2023, August 6). Brand Analysis - How-to-Do Guide + Essay Examples. Retrieved from


BusinessEssay. (2023, August 6). Brand Analysis - How-to-Do Guide + Essay Examples.

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"Brand Analysis - How-to-Do Guide + Essay Examples." BusinessEssay, 6 Aug. 2023,


BusinessEssay. (2023) 'Brand Analysis - How-to-Do Guide + Essay Examples'. 6 August.


BusinessEssay. 2023. "Brand Analysis - How-to-Do Guide + Essay Examples." August 6, 2023.

1. BusinessEssay. "Brand Analysis - How-to-Do Guide + Essay Examples." August 6, 2023.


BusinessEssay. "Brand Analysis - How-to-Do Guide + Essay Examples." August 6, 2023.