65 Marketing Communications Analysis Examples, Template & Definition

Marketing communications refer to many marketing channels and techniques in tandem that transmit organizations’ messages to their target audience. Analyzing marketing communication strategies reveals the business’s position in the market, creates a clear understanding of the brand and how it stands out from competitors. Additionally, with the help of marketing communication, it is easy to develop a business strategy for product development and brand promotion.

🔝 Top-5 Examples of Marketing Communications Analysis

1. Marketing: Social Media Impacts
2. Barclays Company Marketing Plan
3. IPad: Advertising Knowledge and Application
4. Branding Australian Mobile Phones: Roo Winder Cell Phone
5. Apple iPhone 6 Marketing Strategy Analysis

❓ What Is Marketing Communications?

Marketing communication, also known as MC, marcom(s), or marcomm(s), is a critical and intricate component of a company’s marketing strategy. It involves all the channels businesses use to communicate with the market: advertising, public relations, web presence, direct marketing, and others. Its main aims are to generate and sustain demand for the goods and shorten the sales cycle. As a result, the business receives valuable insights about customers’ buying processes and tactics used in building a brand. Moreover, marketing communication significantly impacts attaining brand recognition and strengthening customer loyalty.

Types of Marketing Communications

Marcom suggests many methods of reaching out to clients. We have produced a list of the most common types that businesses employ to draw the attention of their target audience:

📈 Marketing Communications Analysis

Without a strong communications strategy, a business can fail. That is why companies need a brief plan to ensure that vital messages delivered to critical audiences achieve underlying business objectives and provide a good brand experience. Moreover, the strategy is essential in supporting measurable communication goals, handling negative feedback and complaints, and communicating with key stakeholders. After conducting a marketing communication analysis, the business can achieve its goals in the market and spend the marketing budget more efficiently.

📋 Marketing Communications Template

There are several practical steps in creating an integrated marketing communications strategy:

1. Recognize the target customers. Before developing a strategic communications plan, first, identify the target audience preferences. These consumer insights are essential for creating highly targeted marketing messages to which a company’s image can relate.
2. Define your uniqueness. A unique selling proposition is the core of the integrated marketing communications strategy. It aids in ensuring that the brand’s messaging is consistent, clear, and identifiable.
3. Choose the marketing communications mix. The marketing communications mix refers to the channels that reach potential customers. For example, online and offline ads, direct marketing, or content marketing.
4. Identify brand components. It is vital to look through the online and offline marketing materials, such as social platforms, apps, and websites. Additionally, examine the company’s core identity to know what it is recognized for.
5. Define success metrics. Once you have settled on the integrated marketing communications mix, prepare the appropriate success metrics for all communication channels. Success metrics include website visits, mentions, social media shares, and backlinks.

📝 Marketing Communication Analysis Research Paper Examples

1. Zappo Company: Consumer and Buyer Behaviour
   Business essay sample: This paper assesses the concept of consumer and buyer behaviour by evaluating the case study titled Zappos: Happiness in a Box and using theories on consumer behaviour.
2. Marketing Communications Models Comparison
   Business essay sample: IMC is a concept of marketing that involves communication planning and recognizes that comprehensive planning evaluates all the roles of a range of communication disciplines.
3. Coca-Cola Company Strategic Marketing Management
   Business essay sample: One of the factors which have contributed to the high growth rate that Coca-Cola Company is experiencing relates to the fact that it has developed a strong brand.
4. Tesla Motors Brand and Marketing Communications
   Business essay sample: Tesla Motors is an American automobile manufacturing company. This paper analyzes of Tesla Motors and its marketing communications.
5. Wamaz Mobile Phone: Product Description
   Business essay sample: The proposed Wamaz is a digital device of low cost but is enriched with high-quality specifications and features. It is incorporated with social networking applications.
6. FlyDubai Company's Communications Mix
   Business essay sample: FlyDubai is one of the leading airlines operating on the international scale. It offers comfortable flights and affordable prices to meet the customer’s expectations.
7. Marketing Strategy for Avenue Park Accountants
   Business essay sample: The application of a marketing strategy is important in the success of Avenue Park Accountants. The different components of this application have been discussed in the marketing strategy.
8. Canterbury Company: Consumer Behaviour and Marketing
   Business essay sample: This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
9. Subway Company in the Japanese Market
   Business essay sample: Subway’s primary target market is composed of individual customers who are health conscious in their consumption patterns.
10. Cloud Creative Solutions Company Marketing
    Business essay sample: Cloud Creative Solutions (CCS) Ltd is a successful and well established full service agency firm, offering an array of marketing communication tools.
11. Ford Motor Company: Redefining Strategies
    Business essay sample: This paper discusses the business-level strategies deployed by Ford Motors and how the company's values can be better linked in order to create value for the company.
12. Fly Dubai Company's Marketing Mix
    Business essay sample: This essay examines the suitability of Flydubai’s marketing mix to its target markets with a view to recommending various strategies that can be executed to ensure sustained profitability.
13. Haier Group Company's Marketing Principles
    Business essay sample: This report provides ways through which Haier Group in American Retail Market implemented its competitive advantage in order to attain its operational and management effectiveness.
14. Social Media in Digital Marketing
    Business essay sample: The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
15. International Marketing Plan for Bolton PC Company
    Business essay sample: The main issues addressed to enter a foreign market successfully: marketing across borders, risks, and opportunities that the company will face and country analysis.
16. Digital Marketing: Global Strategies
    Business essay sample: The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques.
17. E-Commerce for Small Business
    Business essay sample: This paper explores the possibility of becoming more competitive and at the same time providing convenience and accessibility to its clients.
18. Bierbrier Brewery Company's SWOT Analysis
    Business essay sample: Bierbrier Brewery is a medium-sized company located within the Griffin town, south of a city center called Montreal district.
19. Marketing Communications in Building Strong Brand Names
    Business essay sample: The paper investigates the views of different authors in assessing the role played by marketing communication in creating/building and sustaining a strong brand name.
20. Dell Inc. as Multinational Corporations
    Business essay sample: Cultural diversity and cultural training are the main factors that help Dell to compete and create a competitive advantage.
21. Promotion Opportunity Analysis for Coke-Cola Product
    Business essay sample: This is one of the major processes when carrying out the promotional opportunity analysis; for coke-cola communication is a key factor in carrying out promotional objectives.
22. J. D. Wetherspoon Marketing Communication
    Business essay sample: This report seeks to explain the marketing communications process, the different elements of the communications mix available to J D Wetherspoon.
23. International Marketing in the Parker Pen
    Business essay sample: This paper undertakes to study the international marketing strategy used by parker pen. Parker pen is a company that has gone global which sells products over 154 countries worldwide.
24. Golden Circle Company's International Marketing Plan
    Business essay sample: The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
25. Context and Regulatory Framework of Business
    Business essay sample: Article “Responsibility and brand advertising in the alcoholic beverage market’” by D. J. Ringold describes the problems and controversies faced by companies and alcohol producers.
26. “A Cut Above” Hairdressing Business: Marketing Advice
    Business essay sample: ‘A cut above’ will try to maximize the opportunities for consumer complaining so that management can get a more complete picture of customer reactions to their services.
27. Virgin Blue vs. Jetstar: Comparative Analysis
    Business essay sample: This paper studies the cases of Virgin Blue and Jetstar to understand the brand equity of the existing brands.
28. Marketing Plan for Agent Provocateur New Products
    Business essay sample: The marketing initiative will help in changing the public perception of Agent Provocateurs as an expensive luxury brand to brand for any woman with a desire for fashion.
29. Yellow River University: Marketing of Private University
    Business essay sample: Yellow River University of Science and Technology image and positioning are factors which influence student loyalty and success.
30. Marketing in Everyday Life
    Business essay sample: The aim of the paper is to analyze two business organizations, which operate on a single market sphere; investigating the respective marketing activities of these organizations.

💡 Essay Ideas on Marketing Communication Analysis

1. Merritt Hookah Lounge: Market Plan
   Business essay sample: The plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
2. Hot Nodle: A New Product's Marketing Plan
   Business essay sample: A new product enters the market as the result of the innovative steps in the new product development process. The new product is a brand of noodle called the Hot Nodle.
3. Vitamin Water: Egyptian Market
   Business essay sample: There is a huge potential for the success of Vitamin Water in the Egyptian market. This is possible as long as all the business aspects are taken care of in the entry process.
4. Marketing Communication for Heinz’s Desktop Beanzawavel
   Business essay sample: The report analizes integrated marketing communication that will involve print, electronic and internet ads will be applied in order to reach target market in Heinz Company.
5. Ford Sales Dealer and Services
   Business essay sample: Ford Company is a major player in the automotive industry. With the advent of globalization the market environment has changed. The paper took an analytical look at Ford Company.
6. Marketing Communication Used By Apple
   Business essay sample: Analysis of the external audience the company communicates with, the tools and media it uses. The company’s ethical and social responsibility policy.
7. Apple Stores Retail Mix Analysis
   Business essay sample: The paper keenly describes Apple’s retail mix, variety and assortment of merchandise, sustainable competitive advantage and Customer Relationship Management.
8. Business Plan For the Mobile Vegetarian Restaurant
   Business essay sample: This mobile restaurant business plan illustrates how the vegetarian restaurant will provide its services competitively to its target market.
9. Integrated Advertising, Promotion and Marketing Communications
   Business essay sample: Developing the art of marketing and successful sales depends on the acquired proficiency through mastering the concepts outlined in the theories of marketing.
10. Guinness Case Study: Reaction Paper
    Business essay sample: The Guinness case demonstrates that marketing communication and the right choice of channel for its implementation is one of the decisive aspects of running a successful business.
11. Starbucks Branding: Importance of Organizational Management
    Business essay sample: The emphasis of the study will be on finding out how Starbucks uses internet marketing as a key instrument for its operational planning activities.
12. Canadian Tire Corporation Limited
    Business essay sample: This paper seeks to determine the general description of the Canadian tire company, revise its products and services and make a SWOT analysis.
13. Marketing Communication Analysis: The Case of IKEA
    Business essay sample: The analysis of IKEA’s preferred marketing communication tools shows three main values: wide choice, affordability, and innovative design solutions.
14. Strategic Marketing: Bates Farms and Dairy
    Business essay sample: This report will focus on the marketing efforts for Bates Farms and Dairy in the US, the current brand image, and whether it needs change for the new field of competition.
15. Nike Inc.'s Marketing and Communications Plan Nike
    Business essay sample: Nike's strategies as a brand must be improved, updated, and revitalized to the best option if the company is to be successful in maintaining its profit and market position.
16. Marketing Role in Gaining Competitive Advantage
    Business essay sample: Marketing provides a meaningful way to optimize a business plan of a company by narrowing down the target audience, enabling it to reach it with ease, and attracting new customers.
17. Breast Cancer Research Foundation's Non-Profit Management
    Business essay sample: Breast Cancer Research Foundation is among the leading charities in the US specializing in conducting research for developing a potential drug for curing cancerous disease.
18. How Does Corporate Advertising Affect the Consumer Behavior Telecommunication Segment? MTN Syria
    Business essay sample: This paper will center on the advertising concept, which is a very crucial concept to any modern business that desires to attain its marketing objectives.
19. Financial Proposal For ‘SILK’ Hair Protection Gel
    Business essay sample: The business proposal must present an estimated cash flow showing the likely amount of cash that the business can generate during the first year of production.
20. Business-to-Business Marketing Concept
    Business essay sample: The report notes that B2B marketing is one of the most important features within the market environment since it can increase sales and attract new customers.
21. Tesla’s Disruptive Business in the Context of Marketing Management
    Business essay sample: Tesla engages in direct communication with its customers on all levels, including its CEO, which enables a better understanding of the market’s requirements.
22. Amway Online Retail Environment
    Business essay sample: Amway is one of the most respected companies in the online retailing environment, the company is a direct selling company that has adopted modern product distribution techniques.
23. Understanding Innovation and Change in Organization
    Business essay sample: This report of Philip Morris shows how innovation could be implemented in a heavily-regulated industry based on prior experience and overall familiarity with innovation operations.
24. Optical Advertising for the Esports Industry
    Business essay sample: Considering the importance of optical advertising, the paper will be focused on designing a marketing campaign for the Esports industry, utilizing visual interaction.
25. A Usage-Based Insurance Company's Marketing Strategy
    Business essay sample: The paper explores an opportunity for the hypothetical company to enter the market of usage-based insurance in Colorado, as it shows a high potential for future growth.
26. The UK Oral Hygiene Market
    Business essay sample: The UK oral hygiene market is a mature market which produces these products and distributes them to other countries.
27. Starbucks Coffee Company Planning and Promoting New Service
    Business essay sample: The use of social media marketing, promotional website and advertisement are suitable marketing strategies that the coffee company will utilize.
28. Jose Confections Company: Diversity and Inclusivity in Marketing Communication
    Business essay sample: Jose Confections Company believes in the cultural, racial, and sexual orientation diversity of its customers and the larger public it aims to serve.
29. Positive Influence of the IMC on Businesses
    Business essay sample: As a vital marketing constituent, IMC enables businesses to move the leading services, products, and ideas from the producer to the consumers.
30. Tesla: Innovation With Information Technology
    Business essay sample: The main objective of the proposed marketing communication plan was to establish a powerful background for future Tesla activities.