Core Competencies Analysis Explained

Why do McDonald’s and Amazon retain leadership positions in their industries? This is because they have a set of core competencies that their competitors cannot imitate. Read this article to learn what core competencies are and how to identify them. You’ll also find some good examples of core competencies analysis.

🔝 Top-10 Core Competencies Analysis Examples

1. Leadership Skills and Competencies
2. Jet Company’s Supply Chain Strategy
3. Coca-Cola Middle East: Coke Zero Marketing Strategy
4. Louis Vuitton Company's Strategic Management Policies
5. Strategic Thinking, Leadership, Innovations
6. Economic Risk Management in Supply Chain
7. Facebook Company's External and Internal Environments
8. Qantas Airline Company Multi-Brand Approach
9. Emirates Steel Company: International Business and Globalisation
10. Nike Incorporation Strategy Analysis

📖 Core Competencies Analysis Guide

Core competencies distinguish a firm from its competitors and provide an advantage in the market. They result in operational excellence, leading to better products, happier consumers, and more profits. Companies should create a list of their core competencies to identify the areas where they can outperform their rivals.

What Is a Core Competencies Analysis?

Core competence analysis determines the company’s core capabilities to establish strategies for increasing market share and fostering innovations. The approach helps make solid partnership decisions and develop new products. Companies can apply this method to expand their business to new markets and improve weak areas.

What Are the Core Competencies?

Acquiring several corporate core competencies can have a positive influence on the company’s development:

1. Excellent customer service. This core competency ensures clients enjoy the best possible experience during and after purchase. It requires high-quality staff training and a large number of customer service representatives.
2. Innovative technology. This type indicates that the organization is creating innovative technologies to boost productivity. The business invests heavily in research and development and hires professionals in its industry.
3. Fast delivery and production. Every company should produce and ship goods as quickly as possible. That is why businesses spend a lot of money on processes such as manufacturing and distribution.
4. Developed company culture. This competency improves the company’s internal climate. The company hopes to recruit top people by investing extensively in employee recognition and team-building events.
5. Low-cost providers. The core competency of a low-cost provider implies that the company charges the lowest price for comparable goods. The business spends money on the most effective methods that reduce the labor or material used.

👣 Core Competencies Analysis Step by Step

The core competencies analysis is a helpful tool to recognize the critical competencies of the company or find a way to create new ones. The approach consists of 5 practical steps that a business has to take.

Step 1 – Review the company’s mission statement or slogan

A firm that has spent time and effort building a brand must consider what it wants to be recognized for. Creating a strong mission statement or slogan is crucial to attracting more loyal customers.

Step 2 – Consider your customers

A company with a solid reputation must be focused on clients and their unique needs. Paying enough attention to each customer and leaving your consumers with a good impression after purchase is vital. By doing so, the business will increase sales and productivity.

Step 3 – Interview the inner staff and major customers

Feedback plays an essential role in the development of the company. Managers can interview their workforce or major clients to receive valuable insights about their firm’s products or services. This information will aid in identifying the core competencies and defining a company’s uniqueness.

Step 4 – Understand the processes required to make goods

A corporation should evaluate what it takes to create a specific product. The information about the production includes methods, equipment, and research. Gathering this data will assist in improving production processes and increasing profitability.

Step 5 – Put your core competencies to the test

After identifying its core strengths, the company should focus its business strategy around them. If there is no progress, the firm should modify its business plan and find what distinguishes it from competitors.

📚 Examples of Core Competencies

We have prepared 2 practical examples of core competencies analysis of multinational brands — Mcdonald’s and Amazon.

McDonald’s

McDonald’s is a famous brand that occupies a high position in the restaurant industry. One of its core competencies is the uniqueness of food recipes. Also, the brand uses technologies to produce food efficiently and at affordable prices. Another core competency of McDonald’s is the range of its operations and the global network of restaurant franchises. People recognize the iconic McDonald’s brand for its quality and rapid food preparation.

Amazon

Amazon has a core competency of operating scale as its stores allow it and third parties to sell hundreds of millions of unique products. Since the company targets price-sensitive customers, it empowers the online shop to charge low prices and offer fast delivery and good customer service. Another core competency of Amazon is innovative technology since their customers can use the website from mobile apps instead of visiting the physical store. As a result, the company has an excellent profit due to its flexibility and product diversification.

Other examples of companies with great core competencies are:

• Netflix;
• PepsiCo;
• Sony.

Overall, core competencies are what the company is famous for. Taking time to identify them and basing the business strategy on them helps companies strengthen their positions in the market. Hopefully, the provided examples have given you some insights into this concept, check out more below!

📝 Core Competencies Analysis Research Paper Examples

1. Whole Foods Market Company’s Strategic Audit
   Business essay sample: This paper is a strategic audit of Whole Foods Market, right from its inception to 2004 where the case study ends. The company has been very successful in its operations.
2. Drug Manufacturing Company's Business Development
   Business essay sample: Drugs Manufacturing Company (herein referred to as DMC) is a business organization operating in the pharmaceutical industry.
3. Reebok Company's Market Environment
   Business essay sample: This paper is intended to analyze the market environment, strategy, and strategic position of Reebok in order to recommend on the best strategic move that can position the company better.
4. Cobra Beer Company's Marketing Issues
   Business essay sample: In this paper, the analysis focuses on the market forces that Cobra Beer faces in the market and how it has developed strategies to deal with these forces.
5. Electrolux Company's Business Studies and Strategy
   Business essay sample: One of the most outstanding stakeholders of Electrolux is the targeted community of consumers who are located in various markets across the world.
6. Emirates Post: Strategic Supply Chain Management
   Business essay sample: Emirates Post has already achieved success in the identification of its core competencies and values. Besides, it is good at outsourcing practices and fulfilling customers’ needs.
7. Project Knowledge Management and Decision-Making
   Business essay sample: This paper aims at establishing an understanding of how project managers and their teams obtain and share knowledge and the influence of the surrounding on their decisions.
8. How Recruitment and Selection Affect Organisational Performance
   Business essay sample: The aim of this study is to establish how well organizations manage their talents, especially during the recruitment and selection process, and the implication of their practices.
9. SEHA Company's Performance Appraisal
   Business essay sample: SEHA, which is health in Arabic, is one, of the organisations today that wants to improve the performance of their employees to increase productivity, service delivery, competitiveness.
10. Atec Incorporation Marketing Plan
    Business essay sample: This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines.
11. Casper & Gambini’s Company’s Strategic Analysis
    Business essay sample: The Casper & Gambini’s firm targets to enter new markets in Europe, Southeast Asia, North America, North Africa, and in the GCC region.
12. Leadership Impact on the Company Culture for Innovation
    Business essay sample: The relationship between leadership style and the culture of innovation is seen as a strong organizational component that fosters better performance and competitiveness.
13. Toyota Production System Operation Management
    Business essay sample: Lean approach system is derived from the Toyota production system (TPS). TPS is mainly built on two pillars namely Jidoka and Just-in-time (JIT).
14. Ritz-Carlton, Dubai International Financial Centre
    Business essay sample: The researcher seeks to discuss principles, theories, and practices that the Ritz-Carlton Hotel should embrace to achieve success in the Dubai market.
15. Integrated Management Information System – Analysis
    Business essay sample: Integrated information system consists of information technology practices and a range of other business processes. 👔 Read this paper to learn more about integrated management information system. ✅
16. Microsoft Company’s Innovations and Culture
    Business essay sample: Analyzing innovation at Microsoft in 2022? The main innovation activity for Microsoft as an organization continues to be within the development of the Windows operating system.
17. Netflix Company's Analysis
    Business essay sample: Over several years of its existence, Netflix has cemented its image as one of the best-recognized and most popular companies providing its customers with an opportunity to view original shows online.
18. Icebreakers Company's Marketing
    Business essay sample: Icebreakers should appreciate that the role of brand is fundamental and the potency of the brand itself should become a powerful marketing tool.
19. Bank of America: Internal and External Factors
    Business essay sample: This paper provides internal and external analysis of Bank of America using the Resource-Based View and value chain analyses.
20. Logistics and Supply Chain Management Operations
    Business essay sample: Logistics tends to occupy the demand side of any business. With the prominence placed upon the speed of response and advantages that accrue in keeping pace with demand.
21. Strategic Planning for Small Businesses
    Business essay sample: The paper discusses role of strategic planning in performance of small companies, techniques, participants and common pitfalls of strategic planning.
22. Strategic Thinking and Leadership in Organizations
    Business essay sample: Strategic thinking and leadership have been one of the most fundamental tools that direct and propel the vision of most contemporary organizations.
23. Strategic Management and Competitive Advantage in Business
    Business essay sample: Core competencies are considered a source of competitive advantage due to the dynamic nature of the contemporary business environment.
24. Competitive Advantages in the Business Environment
    Business essay sample: The following literature review aims to explore the role of competitive advantage at every stage of the business life cycle and determine its value for organizations and the economy in general.
25. Netflix Company's Features
    Business essay sample: Founded in 1997, the Netflix Company has grown and is currently well placed in the movie rental industry of America and the rest of the world.
26. The Portland Plant's Operations Management
    Business essay sample: The Portland Plant's core competency is the production process, which occurs within some given specifications.
27. Amazon and Yahoo Companies: Strategic Planning
    Business essay sample: Since its inception, Amazon and Yahoo have had to compete in their respective market niches, instituting various strategic plans to maintain a competitive advantage.
28. Kentucky Fried Chicken (KFC): Strategic Management
    Business essay sample: Kentucky Fried Chicken (KFC), is a world renown fast food brand. The company is based in the United States but has expanded its operations in numerous countries world wide.

💡 Essay Ideas on Core Competencies Analysis

1. Management of Operations in ‘Starbucks’
   Business essay sample: he report would highlight the concept of ‘service’ as an integral part of operations management especially for ‘Starbucks’.
2. Adam Aircrafts: Factors of Performance of the Company
   Business essay sample: Adam aircraft has seen both good and bad times in its history but with the help of excellent planning skills and management with high consideration for integrity
3. A Case Study of Wal-Mart Stores Inc.
   Business essay sample: “Wal-Mart”, is a triumphant organization in conjunction with business growth in United States, and there is a meticulous discussion about it all through out.
4. ExxonMobil Singapore's Strategic Analysis
   Business essay sample: ExxonMobil's market position is strategically important in light of the growing demand for oil from regional countries such as China and India.
5. Arsenal Football Club Analysis
   Business essay sample: Arsenal’s political environment comprises of the laws and regulations provided by The Barclays Premier League authority.
6. Management: Outsourcing and Insourcing
   Business essay sample: Before making a choice amongst in-sourcing and outsourcing a company needs to analyze the costs associated with each one.
7. Strategic Plan for Dubai World Trade Centre
   Business essay sample: In order to develop a reasonable strategic plan for Dubai World Trade Centre, housing keeping department, the company’s mission and dream must be integrated with its objectives
8. Company Analysis of FedEx
   Business essay sample: FedEx Corporation, also renamed FDX Corporation, is well recognized as a global logistic service company, which is the provider of transportation, e-commerce all over the world.
9. Triumph Spares Limited Company Analysis
   Business essay sample: Since its inception the firm has been committed to maintaining good relationship with the customers that had been established by the Standards Triumph Limited.
10. Qantas’ Resource- Base Analysis and Competition
    Business essay sample: The document describes the internal and external environment of Qantas airline in terms of its management and strategy to compete in the industry environment.
11. Report on George at ASDA
    Business essay sample: This paper is a report on the business operations of George at ASDA in the value clothing market in the UK and the challenges it faced in the market.
12. General Civil Aviation Authority's Customer Satisfaction
    Business essay sample: The paper analyzes the GCAA that regulates the aviation-related operations and activities that take place in the UAE and neighboring countries.
13. Core Competencies Required For Successful Coaching
    Business essay sample: This paper will discuss the role of coaching in an organization setting, team setting and in the life in general.
14. XYZ Company: Start in China
    Business essay sample: China is the right place to start operating business at global view. It could be assumed that XYZ would be benefited if they start their business there.
15. A Case Study of Powergen in the UK Electricity Industry
    Business essay sample: This report based on the case study of PowerGen analysis strategies used by electricity companies to provide electricity to consumers and generate power from their own sources.
16. Ernest & Young: Invest in Saudi Arabia
    Business essay sample: The paper discusses the determinants and motives for Ernest & Young to challenge and invest in Saudi Arabia market.
17. PowerGen: Global Corporate Strategy
    Business essay sample: The paper begins by defining what a strategy is in corporate organizations. The impacts in changes of organisational structure on the PowerGen’s corporate planning are discussed.
18. Strategic Analysis of Coach Inc
    Business essay sample: The report of Coach Inc begins with a strategic analysis of the company with a detailed SWOT analysis of the organization based on its current position.
19. Virtual Organizations Structures
    Business essay sample: A virtual organization consists of members distributed in various locations and often connected by computer networks while being seen as a single organization.
20. The Apple Company: Company Strategic Management Analysis
    Business essay sample: Despite its strong brand in the U.S. market, the Company has not penetrated the international market as compared to its competitors.
21. Human Resource Management: Philosophies, Practices, Policies
    Business essay sample: Managing human resources refers to the functions that managers in organizations perform relating to the employees in the organizations.
22. McDonald’s Company’s Organizational Direction
    Business essay sample: This paper is going to focus on the strategic direction of McDonald’s, the leading fast foods company in the world that was established in 1945 by two McDonald brothers.
23. Entrepreneurial Organisation Report
    Business essay sample: Entrepreneurial organizations are the most vulnerable firms. Different steps of doing the business. These steps shape the probability of success for the firm.
24. FedEx Corporation: Structural Transformation Through E-business
    Business essay sample: FedEx has focused on customer-based approaches to transform itself from an express delivery company to a supply chain Solutions Company, with heavy reliance on e-business.
25. The Spicer: Clean Sheet Marketing Style
    Business essay sample: The Spicer is a new small appliance product that electronically dispenses spices based on the recipes that are input in its electronic database.
26. Wait Watchers International: Strategic Analysis and Future Directions
    Business essay sample: This analysis will help Weight Watcher company to align its performance positively against the forces of change that affect the business environment.
27. Strategic Planning: Resource-Based Perspective
    Business essay sample: It has been proved that internal organizational resources, core competencies of the organization, and distinctive capabilities are all important assets.

👍 Good Core Competencies Analysis Essay Examples to Write about

1. Strategic Planning from Resource-Based View
   Business essay sample: The conceptual approach to resource-based view is in line with the theory of a firm’s resource-based competency or capability of the system in line with strategic planning.
2. Service Delivery Excellence: Engineering, Construction
   Business essay sample: The international business manager should then study and understand the complexities pertaining to engineering and construction services delivery.
3. Krispy Kreme Hospitality Company's Strategic Analysis
   Business essay sample: The KK Company has been struggling hard to survive in the marketplace; and by so doing, they gained the capabilities to capture an excellent market share.
4. Vodafone’s Marketing Strategy Within the UK Market
   Business essay sample: With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with an easy way of communication.
5. Global Corporate Strategy PowerGen
   Business essay sample: The case study on PowerGen, corporate planning and strategy gives a clear picture of the power sector in the world.
6. Tesla Inc. as a New Car Company on the Market
   Business essay sample: Tesla Inc. is a relatively new car company on the market for electric vehicles. The company started selling solar energy solutions for businesses and families.
7. Apple Inc.: Strategic Management Case
   Business essay sample: Strategic management involves a continuous process that includes setting targets, implementing them, evaluating them and making changes where necessary.
8. Strategic Analysis of Samsung Electronics Co. Ltd
   Business essay sample: The following paper presents a comprehensive in-depth strategic analysis on the development and management of Samsung Electronics Co. Ltd.
9. Business Analysis of Almarai and Savola Group
   Business essay sample: Almarai Company is a business in Saudi Arabia with the biggest integrated business in the Middle East. The business was based on a venture agreement between two family.
10. Succession Management Plan: Skills and Competencies
    Business essay sample: The succession management plan outlines the activities and priorities for training potential candidates for occupying strategically important jobs within the Nike Company.
11. Dell Inc.: Strategic Analysis
    Business essay sample: This essay reports on Dell Inc. strategic analysis. It addresses Dell Inc. internal strategic analysis through internal Dell Inc. business environmen.
12. An Application for Smart Toys: Exploring the Toy Industry Opportunities
    Business essay sample: This paper will address the process of developing, marketing, and selling the latest application for Smart Toys.
13. Critical Strategic Analysis of VW Group
    Business essay sample: In this critical strategic analysis paper, the researcher will focus on the evaluation of the flagship Volkswagen, one of the most successful brands under the Volkswagen Group.
14. Information Technology Business Outsourcing and Off-Shoring
    Business essay sample: IT outsourcing increases organizational flexibility through increased lead times, throughput and turnaround times that reflect positively on business processes.
15. People Management of Singhania and Partners Company
    Business essay sample: The strategy of Singhania and Partners was to get skilled lawyers and retain them in the firm to help the organization provide their clients with high-quality legal services.
16. The Review of Durham Millennium City Project
    Business essay sample: In this review, the Durham Millennium City project was evaluated on the grounds of OGC Gateway Review. The success of Durham Millennium City project was measured through the reviews.
17. Searchie.ai Company's Strategic Analysis
    Business essay sample: The Searchie company’s business depends on the increase in the number of recruiters and companies using its services in their recruitment process.
18. Competency Management, Culture and Behaviour
    Business essay sample: The organization needs to train all the relevant employees meant to use the competency framework so that they know what role they have to play in the framework.
19. Tim Hortons Versus Subway
    Business essay sample: This paper is about Tim Hortons and Subway still providing different marketing strategies for reaching a similar purpose, profit gaining.
20. Operations Management Process: TK Maxx
    Business essay sample: The purpose of this article is to consider the importance of the operations management process using the example of the TK Maxx retail store chain.
21. Analysis of Asia-Pacific Multinational Enterprises
    Business essay sample: The paper compare Secom, Hitachi, Huawei, and Samsung using elements that describe the corporation's operations—strategy, organization, capabilities, and government involvement.
22. Strategy Implementation of Hertz Global Holdings, Inc.
    Business essay sample: This paper aims to determine Hertz’ market position, analyse its corporate social responsibility and define growth opportunities for the company.
23. Business Strategy for the Apple Inc.
    Business essay sample: Apple Inc. is among organizations that have used strategic planning to maintain good positions in their industries, this paper describes its mission statement, internal audit, etc.
24. Marketing Management: Case Studies
    Business essay sample: It is essential to understand that the modern world is changing, and many marketing rules are irrelevant today.
25. Performance Appraisal as an Important Function of Management
    Business essay sample: The main purpose of a performance appraisal system is to assist the supervisors in making decisions concerning the employees and provides a source for decisions.
26. Role of Corporate Governance in Strategic Decision-Making
    Business essay sample: This paper will focus on leadership management in the power tools department of the corporation, analyze techniques and strategies used while marketing its products.
27. Salesforce Inc.'s External and Internal Analysis
    Business essay sample: The paper aims to present the external analysis of Salesforce Inc. through Porter’s Five Forces, SWOT, forecasting tools and recommendations regarding the investment.

🎓 Simple Research Paper Examples with Core Competencies Analysis

1. Amazon’s Internal and External Environmental Analysis
   Business essay sample: The purpose of this report is to provide recommendations on the course of action for Amazon’s leadership based on the analysis of Amazon’s internal and external environments.
2. Hong Kong Rugby Sevens' Human Resource Management
   Business essay sample: This study aims to investigate the Human Resource Management of the Hong Kong Rugby Sevens with respect to personal training, logistical support, and manpower rearrangement.
3. MTN Ghana Company's Analysis and Future Strategies
   Business essay sample: MTN Ghana is a successful business that has been operating in Ghana since 2008. It benefits from MTN’s best corporate practices and has a stable position in the market.
4. Adaptive Leadership and Leadership Competencies
   Business essay sample: This paper discusses adaptive leadership, leadership competencies most critical to success, and applying leadership competencies to improve organizational performance.
5. British Airways Plc.'s Fundamental Analysis
   Business essay sample: The paper provides an analysis of macro-factors affecting the airline industry and British Airways and an analysis of the company's competitive position in the industry.
6. Facebook: External and Internal Environments
   Business essay sample: This paper gives a detailed analysis of Facebook’s external and internal environments and strategies that can sustain its performance.
7. Leopard Tools Manufacturing and Global Supply Chain Approach
   Business essay sample: Leopard Tools uses mass production of tools, such that there is no specialization. The products are of various categories, some of which serve nearly the same purpose.
8. Uber Firm's External and Internal Environments
   Business essay sample: This paper aims to apply strategic analysis to determine Uber's threats, opportunities, strengths, and weaknesses by analyzing its internal and external environment.
9. Costco Wholesale Corporation: Market Environments, Core Competencies
   Business essay sample: This paper discusses Costco's external and market environments, its essential resources, and core competencies and proposes a set of solutions to its future challenges.
10. Analysis of Healthy Innocent Company
    Business essay sample: The paper is an analysis of the Healthy Innocent Company, in which the core competency and the recommendation for the company's future growth are identified and noted.
11. Amazon Company's Resources and Competencies
    Business essay sample: The external analysis incorporates the Five Forces developed by Porter as well as the Political, Environmental, Socio-cultural, Technological, Economic, Legal framework.
12. Manchester United Club's Financial Performance
    Business essay sample: This paper has explored the strategic environment of Manchester United and has offered some recommendations for improving its financial performance.
13. Strategic Management and Planning in the Workplace
    Business essay sample: A business profile includes brief information about the company's history and development, past success, and expected future performance.
14. Apple Inc.: Challenges and Strategies
    Business essay sample: Throughout its history, Apple has been facing several challenges but managed to deal with them through well-thought strategies.
15. Garmin Case Study: Strategic Management
    Business essay sample: When Garmin first made an entry into the personal navigation devices (PND) market in 2007, it gained rapid popularity because of the superiority of what it offers.
16. Wiggo: Marketing Feasibility Report
    Business essay sample: In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it is revealed by PESTLE analysis.
17. Vapiano’s Response to the Competitive Environment
    Business essay sample: The purpose of this paper is to examine the case of the Vapiano restaurant chain in terms of its competitive environment and strategy while providing recovery recommendations.
18. WeWork Singapore Firm's Strategies for Dealing with COVID-19
    Business essay sample: WeWork is a global company that engages in the purchase and lease of office properties across the country and lets them to businesses seeking office spaces.
19. Hainan Airlines Business Strategy
    Business essay sample: This report aims to identify the specifics of the internal and external environments of Hainan Airlines with an emphasis on its competitive advantage.
20. Apple Inc. Company Analysis. Background Information
    Business essay sample: Apple Inc. is a United States technology company, best known for its electronic devices under the brand names iPhone, iPad, iWatch, iMac, Airpods, and a few others.
21. Core Competence in Developing Sustainable Competitive Advantage
    Business essay sample: The competitive environment of the present-day global market requires any organization entering the realm of the global economy to have a unique competitive advantage.
22. Wil’s Grill Street Food Company’s Analysis
    Business essay sample: The street food segment is a competitive market having different players that provide consumers with products and services.
23. Strategic Analysis of David Jones Brand
    Business essay sample: This report will explore the David Jones Brand internal and external environment to help develop a new strategic direction.
24. Amazon Company’s External and Internal Environments
    Business essay sample: This essay is going to analyze the Amazon e-commerce company's external and internal factors influencing the operation.
25. Analysis of Apple Inc.'s External and Internal Environments
    Business essay sample: This paper analyzes Apple Inc.'s environmental factors, forces that drive its competitive advantage, and strategies to address its future ability to remain active in the industry.
26. Netflix: The Founders of Digital Streaming
    Business essay sample: Netflix is a multinational technology and media company that is credited for popularising the concept of streaming media from modern electronic devices.
27. Nails Zone: Business Model and Plan
    Business essay sample: Nail Zone is a full-service nail business salon that is dedicated to providing quality customer services in a calm and relaxing setting.