185 Competitive Analysis Research Papers & Essay Examples

📝 Competitive Analysis Research Paper Examples

1. Business Planning Process and Entrepreneurial Management
   Understanding of aims, steps and peculiarities of business planning, as well as the necessary traits for entrepreneurship, is the basis of a company’s successful activity.
2. 2Degrees Company's Marketing Research
   2Degrees is a new entrance infrastructure based telecommunication company owned by the U.S. and Britain in New Zealand.
3. Carlsen and Agsten Companies: Production and Supply Chain
   This paper analyzes a case study involving Agsten and Carlsen companies that formed a partnership and experienced communication and skills transfer problems.
4. Starbucks Marketing Strategy in India
   What is Starbucks marketing strategy in India? ☕ In this article, you will find the analysis of the marketing environment, segmentation, targeting, 📊 and marketing mix strategies of Starbucks Coffee in India. ➡️
5. Just Us! Coffee Roaster Company's Marketing Plan
   This report looks at the marketing planning of Just Us! Coffee Roaster in the challenging and dynamic marketing environment.
6. The Cooler Bag's Advertising and Promotion Plan
   The advertising and promotion plan will require the company to spend more than what its competitors will spend to enable it to gain a competitive advantage.
7. Business Strategies for Competitive Dynamics
   The most successful companies design innovative approaches that make them different from their competitors. Business models indicate their opportunities and operating implications.
8. Whole Foods Company's Environment and Strategy
   The 2002 regulation to enforce labelling to eliminate inconsistencies on what is nationally referred to as ‘organic’ boosted the Whole Foods standing in the market.
9. Apple’s iHealth Product Marketing Plan
   iHealth is a new Apple product that not only has a modern design but also can be used to measure blood pressure, pulse, and other important medical characteristics.
10. Masiya Telecommunications Company's Business Activities
    This is a research report that looks into the business activities of Masiya Telecommunications Company and its strategic position in the market.
11. Coca Cola Company in China
    Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
12. Wal-Mart's Retail Strategy Plan in Canada
    This analysis shows clearly that Wal-Mart Canada has evolved steadily to become the leading retailer in the country.
13. Etihad Airways Marketing Plan: Market Entry to Bangkok
    Etihad Airways serves as the national airline of the United Arab Emirates. The airline has been in operation for the last one decade and has flights to various destinations across the world.
14. Ford Motor Company's Competitive Advantage and Future
    This paper has provided a comprehensive analysis of Ford Motor Company's strategies to conclude the company's competitive advantage and potential for further development.
15. Reflektive, Inc.'s Company and Product Analysis
    Reflektive, Inc., faces stiff competition in the market. The only way of developing and maintaining a pool of loyal customers is to embrace different marketing strategies.
16. Strategic Management of Nestle: Nescafe Marketing Strategy
    Researching strategic management of Nestle or ☕️ Nescafe marketing strategy? Business strategy analysis is very important as it enables the company’s executives to make better 📈 decisions. The Nestlé Company is the business of interest in this case.
17. Levi’s Company: Marketing Strategy
    This report evaluates Levi’s present marketing strategy comparing it with its main competitors and gives recommendations on what the company must do to improve its performance.
18. Leamington Spa Company's Competitive Product Development
    This report evaluates technologies that are available for energy storage in the domestic sector to help Leamington Spa Company to select a competitive product in the market.
19. EasyJet Company's Comprehensive Manner
    This study evaluated the current EasyJet Company's operations and availed recommendations on the expected procedures towards profit making.
20. Cultural Differences: How to Achieve Competitive Advantage?
    The key objective of this research paper is to discuss how a manager should handle the differences of a culture, strengths of having multiple cultures in the organizations.
21. Atec Incorporation Marketing Plan
    This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines.
22. Lincoln Electric Company's Management
    Lincoln Electric Corporation, a today's world leader in the welding equipment and consumables industry with more than one hundred-year history.
23. Toyota Company's Mission, Vision and Competition Analysis
    The paper discusses Toyota's mission and vision, their impact on the company’s stakeholders, and uses Porter’s five forces to analyze the competition Toyota faces.
24. Fly Dubai Airline's Market Analysis and Strategies
    The marketing audit report presents a comprehensive situational analysis of different strategies that the low-cost Fly Dubai Airline.
25. Southwest Airlines Company Strategic Management
    By the end of 2014, Southwest Airlines was one of the best companies in the airline industry. Its success founded on the provision of exceptional travel services at lower prices.
26. Microsoft Corporation's Market Competitiveness
    This research paper evaluates Microsoft's growth consistency by examining the company's background and analyzing internal factors, and external factors, business
27. Establishing Competitive Advantage Through People
    This paper reveals that while there are many benefits of using people to realise competitive advantage, such a strategy does not come without its challenges.
28. Emirates Airline Business Strategy
    The success of any airline depends on the business strategies adopted. This paper evaluates the business strategy of Emirates Airline.
29. The Coca-Cola Company's Marketing Plan in China
    The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
30. Amazon Company as a Successful Management Example
    Amazon Inc. has achieved the success due to its ability to differentiate its products on different websites. This strategy has increased the number of customers
31. General Electric Company's Strategic Management
    GE is a well-established brand that operates in different markets and focuses on industrial manufacturing, capital investments and healthcare.
32. Starbucks Strategic Plan & Global Market
    Researching Starbucks strategic plan? ☕ Read the paper to learn how Starbucks has attained an optimal market position in the specialty business. 🥇 However, the Starbucks company can enhance its performance by implementing strategic marketing recommendations. ❗
33. Walmart Corporation's Strategic Planning
    This paper describes the situation of Walmart in remote, industry, and operating environments with the intention of creating a strategic plan that mirrors its growth.
34. FedEx Company's Strategic Management
    FedEx will need to redefine its marketing strategies both locally and internationally as competition is expected to stiffen.
35. Emicos International: Marketing Plan
    Operating in the global economic environment is a challenging task even for an organization as well established in the home market environment as Emicos International.
36. The New Hybrid Toyota Prius: Marketing Plan
    Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales.
37. Business Plan: UNIK AutoCare Services Limited
    The proposed UNIK AutoCare Services Limited is an auto repair business that aims at offering quality and unique auto repair services at competitive pricing for customers within the city of Riyadh.
38. Company's General Business Strategy
    A company business strategy involves coming up with the overall direction of the company, its goals and performance metrics, and arranging for the resources with which to achieve that strategy.
39. Marketing Plan for Home Appliance Repair in Australia
    In Australia, the scale of operations in-home repair industry is very small. There is approximately one retail store for every fourteen households in the country.
40. Zara: Fast Fashion Case Analysis
    The first Zara store was opened on an up-market shopping street in La Coruca. From the beginning, Zara positions itself as a store selling medium-quality fashion clothing at affordable prices.

💡 Essay Ideas on Competitive Analysis

1. Evaluation of Starbucks’s Organization’s Competitive Structure
   Organizational analysis of Starbucks corporation (human resource strategy, organizational culture), technology and management of Starbucks, leadership and motivation.
2. Strategic Management and Competitive Advantages
   Sustainable competitive advantage provides leverage over competitors through the use of company’s attributes, assets, or skills that are difficult to copy, much less exceed.
3. Dollar General Corporation's Strategic Management
   Dollar General would have to make strategies that must take advantage of industry opportunities and protect the company from industry threats.
4. Target Company Financial Statement Analysis
   This report covers analysis of Target Company’s performance of three years that is in year 2005, 2006 and 2006. Ratios are calculated to draw inferences about the financial soundness of the company.
5. Competitive Analysis Frameworks for Firms and Industries
   There are many business models often employed by business practitioners to undertake the competitive analysis of either a firm or the industry as a whole.
6. Competitive Analysis Frameworks for Firms
   This paper presents two analytical techniques at an industry and firm levels which allow a firm to create its competitive strategy according to its strengths and weaknesses.
7. Bank Audi and Saudi British Bank Comparison
   Bank Audi S.A.L. – Audi Saradar Group is a Lebanese joint-stock company. SABB is a Saudi Joint Stock Company with a strong track record and a heritage that stretches back 30 years.
8. Sustainable Project Development in Marketing
   The overview of modern marketing strategies and the manner in which marketing is to meet customers’ needs in accordance with the Internet-savvy world.
9. Structure of Competitive Analysis of Businesses
   The resource based approach is becoming recognized, as a very sound method of strategic management, it is viewed as good management science.
10. Adam Aircrafts: Factors of Performance of the Company
    Adam aircraft has seen both good and bad times in its history but with the help of excellent planning skills and management with high consideration for integrity
11. Innovation Management Characteristics
    The essay explores the nature of innovation management, its steps, strategies, and leadership styles that are present now.
12. Dr. Reddy’s Pharmaceutical Company: Case Study
    Dr. Reddy’s is a highly competitive company in an industry, which is growing. The company is moving in the right direction armed with a strategy to maintain cost leadership.
13. Intercontinental Continental Hotel Analysis
    The size of the company increased by 5% because of the addition of 9,849 rooms, which comprises 117 hotels, resulting in the general size of 629,700 rooms, that is 4,303 hotels.
14. Masiya Company's Quality Management Issues
    The aim of this paper includes discussing current issues in the Masiya company which have been collected by interviewing different company members.
15. Enhancing Thailand’s Competitiveness in Fashion Product
    Various governments are increasingly formulating strategies aimed at improving their countries’ competitiveness. The prosperity of a country is determined by its competitiveness.
16. E-Commerce Technologies Analysis
    E-commerce is the conducting of business electronically using a communication link. It provides an exchange of goods and services by use of electronic means.
17. "International Union Trading Company" Industrial Research
    International Union Trading Company is a company dealing with provision of services in the Gulf region. It’s fairly new in the market although it commands a significant market share.
18. Human Resource Management: The Success Rate of an Organization
    Human resource management is very instrumental in ensuring that the organization is successful and it is also beneficial for the overall outlook of the company.
19. Leveraging Information Technology to Maximize Competitive Advantage
    Information System plays an important role in the business strategies. Information systems are the strategic weapon in order to achieve reputable position in market.
20. Singapore Foods Inc.: Market Audit and Competitive Analysis
    This report discusses various factors that need consideration while a product is introduced into a new consumer market, Singapore by company called Singapore Foods Inc.
21. Trends in Consumer Preference
    According to Barrow, the prevailing trends in the market may be looked at from the perspective of consumer preference and from the perspective of product development.
22. Dynamic Audio Teaching Ltd.: Business Plan
    The Dynamic Audio Teaching projects development was devised to rectify current problems and constructed with industry collaboration.
23. Leadership Skills and Competitive Advantage in Australia
    For any organisation to have competitive advantage over other organizations, the leaders in the organisation should have the necessary leadership skills.
24. Academic Enhancement Services to Students
    Introducing a new product of academic enhancement services to students in the market requires a well-designed marketing plan and unique branding that are describing in this paper.
25. Smart Travel Tours Limited: Business Plan
    The intended business venture is a private limited company. The firm will deal in the offering of travel services to the market.
26. Merritt Hookah Lounge: Market Plan
    The plan entails market research with reference to competitors and consumers as the key market elements, SWOT analysis, key success factors, and the critical issues are analyzed.
27. Situation Analysis of Hawaii’s Living Reef Program
    The Hawaii Living Reef Program aims at creating public awareness on the importance of the living coral reef ecosystem and its contribution to the Hawaii lifestyle.
28. Business Proposal Report for a Child Day Care
    The main aim of a contemporary day care center is to provide traditional child day care that meets the child’s care and provides activity based learning environment for them.
29. Al Rawabi Dairy: Company Overview
    The paper aims to organise a strategic plan for Al Rawabi Dairy farm through getting an overview of this company. It considers the history, mission, and its core business value.
30. Fashion Designer: Applying for a Job
    Design itself is the large business segment, and it is subjected to marketing and business rules as any other profitable activity.
31. Business Environment and Organisation
    Business environment basically means the surrounding factors and influences that affect trade. It can be categorized into two; internal and external.
32. TESCO Personal Finance and Strategic Analysis
    In the United Kingdom, TESCO is the largest and leading retail business in the food and non-food industry. This retail business is also in personal finance.
33. The Waan Company: Marketing Plan
    A new marketing plan would help the Waan company realize the full profit potential that the small appliances are likely to generate for the company.
34. Competitive Position of Mac in the UK Market
    This paper analysis the competitive UK market of Apple Inc. with three different tasks discussed to analyze its competitive position with the product of Mac.
35. Southwest Airline Company: The Background
    The Southwest Airline Company was incorporated in 1967 as Air Southwest Company adopting the current name later in 1971.
36. American Instant Incorporation: Marketing Plan
    The marketing strategy, which entails the firm's mission statement, marketing objectives and target market, is illustrated in this paper.
37. Wait Watchers International: Strategic Analysis and Future Directions
    This analysis will help Weight Watcher company to align its performance positively against the forces of change that affect the business environment.
38. Marketing Plan For Secondbite Organization
    Secondbite is a non-profit organization that relies on volunteers and well-wishers to donate fresh foods so that it can be able to distribute to the hungry masses.
39. Vodafone’s Marketing Strategy Within the UK Market
    With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with an easy way of communication.
40. Marketing Plan for the FlaBlaster Product
    This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.

👍 Good Competitive Analysis Essay Examples to Write about

1. Enterprise 'Rent-A-Car' and Its Business Strategies
   Enterprise Rent-A-Car is the largest car rental company in North America. It has over the years focused its operations on off the airport car leasing services.
2. Moma Monaz Tapas Lounge Business Description
   Moma Monaz is a small Tapas and speakeasy restaurant that has been in business for the last four years, it aims to deliver delicious and healthy food to customers.
3. Investing in the Future and Developing an Exit Plan: Basis of Competitive Advantage for Designer Stylez
   The firm had already created a consumer base for its physical shop. Designer Stylez aims to achieve the same effect on their online shops as well.
4. The Zeus Fitness Business Plan
   Zeus Fitness seeks to capitalize on its growth to launch a unique gym and fitness experience to the target demographic.
5. Business Analysis of Almarai and Savola Group
   Almarai Company is a business in Saudi Arabia with the biggest integrated business in the Middle East. The business was based on a venture agreement between two family.
6. The National Competitiveness Issue
   The emerging need for more meaningful concept of competitiveness enforced Michael E. Porter to define it in more genuine way.
7. Domino’s Case Study: Supply Chain and Competitive Advantage
   Domino’s supplies its stores with 240 products that range from the essential ingredients to the specific equipment.
8. IBM: Creating Competitive Advantage
   By managing its supply chain efficiently, IBM may create a competitive advantage of its products in terms of quality and delivery efficiency.
9. Samsung Independent Ecosystem for Competitiveness
   Despite the inherent challenges, Samsung will have more control if it develops an independent OS for its mobile devices and applications.
10. Marketing Plan for Nando's Restaurant
    Nando's Restaurant has achieved impressive growth since it made its entry into the United Arab Emirates. The local market in the UAE offers it various growth opportunities.
11. The Unitedhealth Group’s Human Resources Position
    The current report is designed to evaluate the position of UnitedHealth Group within its competitors from the perspective of its human resource management.
12. Competitive Advantage, Organisational Culture and Lufthansa’s Financial Issues
    Lufthansa’s success as one of the world’s largest carriers is predicated on anticompetitive practices and acquisitions enabled by its resources amassed before deregulation.
13. Exxon Mobil Corporation Strategic Analysis
    Exxon Mobil Corporation or what is popularly known as ExxonMobil is an American international company that specializes in the exploration, production, and sale of oil and gas.
14. Consumers, Competitors and Opportunities
    The segment analysis is a critical step in understanding customers and competitors as well as identifying opportunities.
15. QANTAS and the Middle Eastern Success Mode
    This essay aims to answer the question” what approach should be employed by Qantas in regaining strategic competitiveness in light of competition from airlines from the Persian Gulf?”.
16. Strategic Management and Strategic Competitiveness: Apple Inc.
    Apple Inc. invents new designs of electronics into the market while upgrading the existing products and services to meet the demands of customers.
17. Sustainable Competitive Advantage Among Saudi Arabia SMEs
    The author provides a literature review highlighting the relationship between entrepreneurial marketing practices and sustainable competitive advantage among Saudi Arabian SMEs.
18. Cheryl Sharpton’s Clinical Group’s Analysis
    The business known as Cheryl Sharpton’s Clinical Group will be concerned with giving advice providing administrative services to medical practitioners.
19. Apple’s Competitive Positioning
    The purpose of this paper is to critically evaluate the company’s existing competitive positioning as well as potential venues as to how it may evolve.
20. Elon Musk Changing Tesla Company
    This paper aims to analyze two significant changes introduced by Elon Musk to Tesla and discuss mistakes and competitive advantages achieved through implemented innovations.
21. The a2MC Corporation Case Study
    The a2MC corporation has difficulties in maintaining a competitive advantage in its market segment, which is caused by the entry of the other major participant.
22. Marketing Role in Gaining Competitive Advantage
    Marketing provides a meaningful way to optimize a business plan of a company by narrowing down the target audience, enabling it to reach it with ease, and attracting new customers.
23. Altria Group Inc.: The Competitive Analysis of Tobacco Industry
    This report provides an external environment examination of Altria Group Incorporated and its immediate competitors in the tobacco industry using competitive analysis, partial SWOT.
24. American Cannabis Company: Overview
    The American Cannabis Company (ACC) is an all-embracing consulting management organization for the cannabis industry.
25. Overview of Kaiser Permanente
    This paper studies the Kaiser Permanente healthcare organization, its competitive advantages, and financial statements to determine the effectiveness of the company's activities.
26. Tech Components International Firm's Strategic Plan
    As a medium-sized electronics component business, Tech Components International aims to increase sales through engagement with the global supply chain through local channels.
27. Zillow Group Inc.: Company Analysis
    The paper provides a detailed background analysis of Zillow Group and products that it offers. The discussion then focuses on a pricing strategy that Zillow uses.
28. Oppo Mobile: Development External Factors Evaluation
    The paper purposes to develop External Factors Evaluation of Oppo Mobile Telecommunications and assess its performance by taking benefits coming from opportunities and evading threats.
29. Wal-Mart: Sustainable Competitive Advantage
    The article discusses emerging markets as challenging settings for global manufacturers to overcome when navigating modern and traditional landscapes.
30. The Broadway Café Analysis
    Broadway Café has been in existence for over fifty years now, over the years, the café’s competitive advantage has been its established menu and a loyal customer base.
31. Marketing Plan for HeartSmart
    The main idea behind HeartSmart is health consciousness and service delivery, to achieve this in the food and restaurant industry, HeartSmart will offer healthy food items.
32. Franklin Resources: Finance Analysis, Internal Competitive Resources
    This essay analyzes Franklin Resources Inc's financial condition as well as the company's internal competitive resources and strategy.
33. Consultancy Report on Reconstruction of Olympus Ltd
    Olympus Product is an electronics company established in the year 1919 with a sole objective of manufacture and sales of electronics and related product.
34. How Gig Car Share Has Been Able To Enter the Market
    The current competitive analysis is required to show how Gig Car Share has been able to enter the market and compete with some of the established names in the industry.
35. Analysis of Kibsons International
    The paper analyzes Kibsons International. It is a Dubai company, which produces and delivers fruit, vegetables, and meat to UAE customers.
36. Westlaw.com: Developing B2B Relationships
    This report examines westlaw.com within the United States online legal research market to show how a company can develop its business-to-business (b2b) relationships.
37. Jarir Bookstore Analysis Project
    Jarir Bookstore is the leading distributor of stationery and electronics in the Middle East region. This paper gives Jarir's analysis project.
38. Corporate Profit Disaster and Solution at IBM
    This paper aims to discuss the corporate profit disaster at IBM and propose the strategic direction that it should take in the future to ensure its operations remain sustainable.
39. Human Resource Management at Google Inc.
    This paper provides an insight into how Google Inc. uses its human resources to position itself in a competitive internet services industry.
40. Google Inc.'s Human Resource Management Principles
    As for Google, the established human resource management principles demonstrate how the corporation’s managers can directly influence the organization’s performance.

🎓 Simple Research Paper Examples with Competitive Analysis

1. Human Resource Management and Competitive Advantage
2. Microsoft Company: Change in the Management
3. Quality Management Overview
4. Corus Innovations Case Study
5. Development of a Marketing Plan: Intercontinental Hotels Group
6. Strategic Management Case Study Analysis TiVo
7. Toronto-Dominion Bank Group's Competitive Advantage
8. Assessment of Samsung's Competitiveness
9. MTN Ghana Is a Telecommunications Company Marketing Strategy
10. Tesla Company Disrupting the Auto Industry
11. Industry Analysis: The U.S. Seal Mfg.
12. Alphabet Inc. (GOOGLE) Strategic Analysis
13. Strategic Innovations in Enhancing a Firm’s Advantage
14. Innovative Management at Amazon: Competitive Advantage
15. Analysis of QuikTrip Company's Optimization
16. The Profitability and Growth of Low-Cost Airline Carrier, Easyjet
17. Business Management & Decision-Making Report
18. American Airlines' Advantage in the Industry
19. A Report on Delta Electronics Company (Thailand)
20. Johnson and Johnson Company Analysis
21. MTC: Business Analysis and System Recommendation
22. MTC Group's Business Analysis and System Recommendation
23. Product Comparison: Competitive Analysis
24. The UK Oral Hygiene Market
25. Product Designing and Development
26. Marketing Aspects: EZ Schedule
27. FlowEsScents Candlestick Company's Marketing Strategy
28. Hyatt Hotel Corporation's Analysis and Environment Evaluation
29. Applying Principles for Enterprises in the Non-Profit Sector
30. PepsiCo's Marketing and Population Trends in Mexico
31. Barclays Bank's Total Quality Management
32. Manchester United Club's Financial Performance
33. Strategic Investment Analysis of McLaren Group

✍️ Competitive Analysis Essay Examples for College

1. MESA Business Strategy Overview
2. Tesla: Company Analysis
3. Carnival Corporation's Organizational Analysis
4. McDonald’s Leadership and Competitive Advantage
5. Garmin Case Study: Strategic Management
6. The Pizza Cupcake: Sales Plan
7. McDonald’s Internal and External Strategic Analyses
8. New Car Dealership: Developing a Business Plan
9. The Walmart Company's Business Review
10. Strategic Management: A Case Study of Netflix
11. Goodwill Industries International Firm's Competitive Differentiation Advantages
12. The Southwest Airlines Company's Business Model
13. Sony Corporation: The External Environment
14. Organizations That Have Successfully Implemented Large-Scale Change Initiatives
15. Invesco Ltd: Influence of COVID-19 Pandemic and the New Product Introduction
16. Lincoln Electric Company in China
17. Truist Bank vs. Bank of America Comparison
18. Strategic Analysis of David Jones Brand
19. Strategic Analysis of the Food Chain: McDonald's
20. Market Structures and Relating Pricing Strategies
21. Netflix: The Founders of Digital Streaming
22. Turkish Airlines Strategic Analysis
23. Minnesota Mining and Manufacturing Competitive Advantage
24. Improving Organizational Performance and Management
25. Home Depot Inc.'s Strategic Audit
26. Management: Moyon Tea Business Plan
27. Siemens: Successful Implementation of a Knowledge Management System
28. Netflix’s Operations Management and Competitive Priorities
29. The Nordstrom Firm Developing a Quality Management System
30. A Qatar SME Analysis: The Case of Ciko Middle East
31. Sustainability Analysis of name.R Corporation
32. Brooklyn Brewery: Strategies to Sustain a Competitive Advantage