124 Digital Marketing Analysis Research Papers & Essay Examples

📝 Digital Marketing Analysis Research Paper Examples

  1. Digital Marketing: Information Significance
    Digital marketing ensures that a company’s information is intact, and even ensures that information reaches consumers in order to influence their purchasing behaviour.
  2. AusNet Company's E-Commerce and E-Marketing
    AusNet is a firm that operates in the exchange of products that cannot be exchanged online and uses the internet to increase sales.
  3. Apple Communication Strategy: Apple IMC, Apple Direct Marketing, and Marketing Strategy Analysis
    Wondering how to make 🍏 Apple communication strategy analysis? Read this sample to learn about Apple internal and external environment, stakeholders, target market 🎯, IMC, and publicity strategy.
  4. Spotify Brand Reputation: Consumer Perception & Online Branding
    What is Spotify’s brand reputation? 🎵 This research highlights Spotify’s online branding strategy. 💿 Read the paper to learn about Spotify’s brand value and decide whether it’s a good quality company. ✅
  5. Coca Cola Company in China
    Over the past few years Coca Cola has attempted to gain a foothold into the Chinese market through a variety of advertising and marketing campaigns.
  6. Apple Objectives, Goals for the Future, and Mission: Procurement Analysis
    Researching Apple Objectives 🎯? Apple Incorporation is one of the leading American manufactures that has specialized in the production of 📱 electronic devices. Discover objectives of Apple company, its goals for the future, and mission.
  7. Unilever Company: Consulting Business-to-Business
    This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
  8. Marketing Tools for Young Kuwaiti Entrepreneurs
    This work investigates marketing tools affecting Kuwaiti entrepreneur’s, specifically social media tools, and the motivation of using such tools.
  9. Canterbury Company: Consumer Behaviour and Marketing
    This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company.
  10. Online Travel Websites Marketing Strategy
    E-commerce sites provide consumers with a means to reduce the cost of travel and makes it easy and more convenient for them to plan their trips.
  11. Walmart Company's Marketing Analytics
    In this paper, the researcher will analyze marketing strategies used by Wal-Mart and determine the level to which it applies marketing analytics with the view of making recommendations.
  12. Apple iPhone 5S Product Marketing Plan
    Apple is preparing to launch a new version of its smartphone called the iPhone 5S. iPhone 5S will target customers in the consumer, enterprise, and education markets.
  13. Real-Time Bidding System in Business
    Information technology arose with diverse strategies to negotiate sales and supply products across the globe.
  14. My Etisalat App's Marketing Plan
    My Etisalat app is a product offered by Etisalat telecom operator to its customers with a focus on an intuitive design and a wide range of useful features.
  15. Marketing on Facebook, Twitter, Google+, Amazon
    This paper explores how the internet and social media like Twitter, Facebook, and Google+ are useful for companies to market their products and services.
  16. The Coca-Cola Company's Marketing Plan in China
    The paper review the implementations of budgetary and strategic management on all levels of marketing that can lay a sustainable base for the sales of Minute Maid.
  17. Wal-Mart Stores' Strategic Management
    The article analyses the mission statements, objectives, and values of Wal-Mart, the supermarket store. It suggests the best strategic management practices.
  18. Tepco Inc.'s Marketing and Customer Management
    Marketing aims at satisfying the needs of the consumers. It does this by ensuring that consumers can get the products when they need them.
  19. The Internet's Impact on Global Marketing Strategies
    The internet has opened up the global market besides increasing competition among players by introducing new players thus making the global market very competitive.
  20. Adidas: Digital Marketing Analysis
    This paper will focus on social media marketing and mobile marketing strategies, in which the company invests to remain successful.
  21. Eye2Go Company's Three Year Marketing Plan
    The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product.
  22. Digital Marketing: Nike Campaign
    Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
  23. Gucci Company's Marketing Management
    The paper’s scope comprises the investigation of Gucci’s approach to marketing in the context of several relevant theories and supporting information from scholarly literature.
  24. LEGO Company: Sales and Marketing in Digital Age
    This report aims at developing of a digital marketing audit of LEGO Company, its digital marketing mix and strategy, and a digital marketing plan and performance evaluation.
  25. Apple Communication Strategy Analysis
    What is Apple communication strategy? ⌚ In this analysis, we determine how Apple Inc. uses the emerging technologies in its internal and external communication systems. 👍 Read the paper to learn more about Apple’s communication with employees. 📲
  26. Internet Retail Marketing and Its Aspects
    Internet retail marketing can never be underestimated in the current businesses since it has a significant impact to the business.
  27. Online Shopping for Customers and Retailers in the US
    The paper investigates four major impacts of online shopping, namely, product promotion, consumer behavior, reduced product prices, and the modes of distribution/delivery.
  28. Bulgari Marketing Strategy and Industry Analysis
    Working on Bulgari marketing strategy? 👜 Bulgari (BVLGARI) is an Italian jewelry brand that has expanded into the hospitality industry. 💍 Read the paper to learn more about BVLGARI target market and brand value and other aspects. ✅
  29. Advertising and Marketing Strategy in Social Media
    Consumers are increasingly relying on online social media as to how they make their purchasing decisions, as the internet has given buyers tools from which they can make decisions.
  30. Online Marketing Tools: Individual Marketing Plan
    Online marketing provides organizations with an opportunity to reach out to a larger demographic than they would otherwise with the set of traditional marketing tools.
  31. The New Brain Company: Marketing
    The New Brain Company's offering is currently unique in the market, and competitors cannot offer a similar service.

💡 Essay Ideas on Digital Marketing Analysis

  1. Digital Marketing Trends: Technological and Social Changes
    This paper reviews how technological and social changes will influence digital marketing in the next 5 years. It also discusses the implications for marketers.
  2. Social Media in Digital Marketing
    The paper is devoted to exploring the role of social media in digital marketing. It has an aim to identify the most common and impactful social media marketing activities.
  3. Digital Marketing: Global Strategies
    The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques.
  4. Digital Marketing, Its Opportunities and Challenges
    The purpose of this report is to present findings on the opportunities and challenges offered by digital marketing to organizations.
  5. Digital Marketing and Business Challenges
    Digital marketing offers marketers a relatively less costly, effective mode of reaching customers. It is a very powerful instrument for winning new customers.
  6. Online Marketing Content Characteristics
    The advent of the Internet, and online marketing, specifically, has challenged the domination of traditional brick-and-mortar stores with regards to consumer choice.
  7. How Companies Are Shaping Up Their Marketing Efforts?
    This essay provides an insight into various strategies that companies execute to shape up their marketing efforts in the face of contemporary market places.
  8. The Importance of Internet Marketing
    Internet is seen to be one of the major innovations when it comes to marketing and it has brought a lot of advantages in the filed.
  9. Marketing Management Analysis
    Marketing and marketing management are essential parts of our lives today and affect each part of our lives whether knowingly or unknowingly.
  10. Interactive and Internet Marketing Comparison
    This is a report comparing internet marketing and interactive marketing. Apart from this comparison, the concept of Web2 applications, its relevance and examples have been provided.
  11. Digital Marketing in Photography
    Today, marketing to these clients has changed enough that now photographers are using electronic marketing tools such as websites to reach the masses.
  12. Report on E-Business Between China and USA
    From the analysis of e-business, USA provides better quality than China. China's technological and economical level is the obstacle of its insulate.
  13. Benefits of Online Sales and Marketing
    With the advent of today’s technology, the use of Internet is becoming more of an income-generator than just a lifestyle. This is the very reason why the so-called “E-business” is growing remarkably.
  14. Business-to-Consumer vs. Business-to-Business Online Marketing
    Business-to-consumer (B2C) and business-to-business (B2B) are two different types of marketing in the sense that there are different factors that come into play.
  15. Sustainable Project Development in Marketing
    The overview of modern marketing strategies and the manner in which marketing is to meet customers’ needs in accordance with the Internet-savvy world.
  16. Destination Marketing Characteristics
    Destination marketing is an activity that is aimed at marketing a country’s tourist destinations, cities, country, and regions.
  17. Marketing: Buying Behavior and Product Success
    The consumer’s identity, beliefs, specific needs, attitudes and the kind of product and brands available in the market for that product category, influences his buying behavior.
  18. The Customer Services at TESCO Supermarket
    Customer relationship management from the point of view of Tesco has been examined. The research paper has examined enhanced regulation adherence and customer service at Tesco.
  19. ULMS Bikes Web Site. Web Site Design Documentation
    One of the websites which is detailed enough for comparing the requirements of ULMS Bikes is that of ‘Bonthrone Bikes’ – the website of an online UK cycle super store.
  20. Enhancing Thailand’s Competitiveness in Fashion Product
    Various governments are increasingly formulating strategies aimed at improving their countries’ competitiveness. The prosperity of a country is determined by its competitiveness.
  21. Online Strategy for the Business
    Online marketing has been affected with the rise of the Internet websites replacing its main products and attracting its target audiences.
  22. Blogs as an Internet Marketing Tool
    This paper intends to discover the impact and history of weblogs on society and a variety of activities and analyze its path of development for the future.
  23. International Business Opportunities in the Long Tail
    The term "Long Tail" describes a business strategy that is fundamental to any business. This strategy emphasizes the advantage of having more customers to whom smaller quantities can be sold.
  24. Middlesex University: Integrated Marketing Communication
    The plan is designed for Middlesex university for conducting a seminar in Escola Superior de Tecnologia e Gestão de Lamego, Portugal for attracting more number of students.
  25. Managing Change and Innovation in SME
    Newer process generation, implementation and evaluation are integrated part of organisational innovativeness in terms of operation and management.
  26. Qantas Airlines E-Marketing
    The findings of a consultancy company examination of Qantas Airlines of Australia in terms of its e-marketing practices and their effectiveness will be presented.
  27. Online Marketing and Advertising Tools in Business
    An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
  28. Expanded Marketing mix for online Marketing
    The use of online marketing by the bank is a very new concept in the banking industry and has not been in use in the market for a long time.
  29. EIG Inc.: Online Marketing and Advertising
    The use of the internet in marketing is currently increasing at a high rate, and many companies have set aside big proportions of their budget for us in online marketing.
  30. Thai-Lay Fashion: Company Analysis
    This research study is focusing on the application of e-commerce models such as B2B and B2C in business transactions of the Thai Lay Fashion Company.
  31. Overview of E-Commerce
    This paper is an overview of E-Commerce with regard to the following factors namely solutions, security, payment issues, implementation, marketing, and legal/technical issues.

👍 Good Digital Marketing Analysis Essay Examples to Write about

  1. Expanding and Varying the Internet Marketing Mix
    Marketing mix known as the 4p’s refers to the marketing of a product, place, promotion and the price. Adoption of the mix concepts by the Emirate group has made it very profitable.
  2. Wal-Mart: Marketing Services Analysis
    This paper will discuss the phenomenon of Wal-Mart that has managed to develop a strong and vibrant physical environment, proper service provision process supported by technology.
  3. EBay: Customer Support Outsourcing
    Customer support outsourcing for eBay is a brilliant idea since it will increase the economic stability of the world at large.
  4. Marketing Communication Used By Apple
    Analysis of the external audience the company communicates with, the tools and media it uses. The company’s ethical and social responsibility policy.
  5. Growing Pains at Grandiose Motors
    This paper seeks to determine how purchasing and inventory management policies and procedures might differ as the dealerships purchase different types of service parts and materials.
  6. E-Market Places in Saudi Arabia: Service Intelligence
    This essay seeks to discuss how service intelligence can be used to improve e-marketplaces as well as the factors that improve service intelligence.
  7. Customer Relationship Management Literature Review
    One of the original big ideas in marketing is that for firms to stay in existence, they should not focus on selling products but rather on fulfilling the needs of their customers.
  8. GM Holden Company's Integrated Marketing Communication
    Outlining the importance of integrated marketing communication, this paper analyzes the role it plays in the brand-building process, based on the example of GM Holden.
  9. Procter & Gamble Co.'s Marketing Plan
    The mass market is what drives the sales of P&G consumer products. This explains why the company targets chain stores like Wal-Mart.
  10. Dell Inc.'s Marketing Strategy and Plan
    Amidst much competition in computer products, Dell has tried its own marketing mix and continues to employ various techniques to counter this competition.
  11. Business Plan for Global Curios
    The objectives of the Global Curious include the supply of curious to Americans, the financial security of the investors, and getting a productive activity in the post-retirement period.
  12. Customer Details Useful for Future Marketing Purposes
    Some retail shops issue customers with shopping cards for loyal customers that offer discounts to these customers or accumulate points that can later be used to shop.
  13. CDK Digital Marketing: Addressing Channel Conflict with Data Analytics
    CDK Digital’s original was based on the larger control of dealer websites in order to ensure the consistency in brands and models marketing which was the requirement by GM.
  14. Examples of Right and Wrong Decisions in Marketing
    Discussion about how marketing is defined in terms of satisfying customers' needs and wants on examples of companies.Examples of right and wrong decisions in marketing.
  15. Marketing Challenges in a Digitalised World
    With each year, the gap existing between the increased complexity of markets and the capacity of businesses to market their products or services widens.
  16. PepsiCo: Business Strategies
    This paper aims at studying PepsiCo's strategies that have enabled it stay ahead of the competition in the past.
  17. Electronic Marketing of Saudi Airlines
    This paper will look into the ways in which Saudi Airlines has invested in the use of the Internet in marketing their services.
  18. Digital Marketing Case Study - Charles & Keith
    Having gained huge power in the fashion industry, Charles & Keith has entered the digital market, spreading its influence across the globe.
  19. Digital Marketing Presents Opportunities and Challenges to Organizations
    The purpose of the following paper is to investigate the opportunities and challenges that digital marketing presents to organizations.
  20. Online Marketing Evolution Over the Last 10 Years: Aligning New Methods With Ethics
    This paper will look at the phenomenon of online marketing, its types, and key ethical concerns arising in the digital marketing setting.
  21. Starbucks Branding: Importance of Organizational Management
    The emphasis of the study will be on finding out how Starbucks uses internet marketing as a key instrument for its operational planning activities.
  22. Healthcare Marketing and Strategy
    The practice of implementing new marketing strategies should be preceded by an analysis of the market and consumer demands.
  23. Marketing Proposal for Bikemate
    This document is a marketing proposal for Bikemate, which is a new brand of smart accessories for active mobility device users.
  24. Belmond’s Marketing Strategy
    During the pandemic, various businesses all around the world are experiencing hard times. Creating and correcting a Marketing plan assume extreme significance.
  25. E-Marketing Plan for Emirates Airline
    While marketing plans have been used over the years, the invention of the Internet has changed the scope and nature of business strategic plans in many ways.
  26. Apple Inc.: Smartphone Industry
    This report will focus on Apple's primary segment of sales and marketing, which are mobile smartphones known as the iPhones, a globally recognized product and brand.
  27. Marketing Plan for iGluco in China
    MediCorp has introduced a non-invasive blood sugar testing device called iGluco that is easily attached to a patient’s arm to relay blood sugar levels periodically.
  28. Tesla, Inc.: Electric Vehicles Manufacturing
    In the course of this report, one of the most influential companies in today's market, Tesla, Inc., will be meticulously analyzed on the subject of digital marketing strategies.
  29. Three Top Concepts of the Class
    Price Skimming strategy is characterized by having high prices for low volumes of production. Its intention is to skim the profit from the market.
  30. The Effect of Online Marketing on Consumer Buying Behaviour in Malaysia
    The aim of the project is to identify the spheres where online marketing applies the most and define how the decision making process of random buyers changes.
  31. Xs Energy Drink in China Analysis
    The energy drinks, including Vita Max Power produced by the company, are rated to be among the best energy drinks products in the world.

🎓 Simple Research Paper Examples with Digital Marketing Analysis

  1. How Businesses Effectively Use Social Media to Attract Customers
    Alghamdi and Bogari investigate how two major social media platforms, Instagram and Snapchat, have revolutionized customers’ purchasing decisions.
  2. The World Wide Web and its Benefits to Real Estate Agents
    Organizations and business owner has extensively employed the use of computer systems as efficient global communications became the defining attribute of successful organizations.
  3. Electronic Marketing: Zain Saudi Company
    The main idea of the paper is to consider the Zain Saudi Company marketing strategy in the light of the competitive ability and Internet use.
  4. Advertising Campaign for Online Sports Nutrition Store
    The given report will primarily focus on a digital advertising campaign for an online sports nutrition store, Nutrishop, proposed by a consultancy firm DigMar
  5. Amway Online Retail Environment
    Amway is one of the most respected companies in the online retailing environment, the company is a direct selling company that has adopted modern product distribution techniques.
  6. “Borderless Media: Rethinking International Marketing” by Sheth
    This paper aims to analyze the article by Sheth, provide background for the information and personal assessment of the information presented in the text in international marketing.
  7. Digital Marketing Strategy: Under Armour
    Relatively to other brands of sportswear, Under Armour (UA) is new, which creates a challenge for the marketing team because they need to build brand awareness
  8. Interactive, Direct and Digital Marketing
    The primary purpose of the paper is to provide critical analysis of the stated article "Interactive, direct and digital marketing".
  9. The Bottle Swap Company's Management Recommendation
    One of the recommendations that can be made to Bottle Swap’s management is the use of mobile considerations for their digital advertising.
  10. The Role of Marketing in Business
    This paper will explain the role of marketing in improving the ability of businesses to address existing challenges in competitive markets.
  11. Marketing Metrics for Amazon.com
    The presented metric allows Amazon to measure customer satisfaction in exact numbers, correctly evaluating the retailer's reputation on the market
  12. Digital Transformation Business Model in the UK
    Operation management in several manufacturing companies in the United Kingdom is the backbone responsible for facilitating the organizations' activities.
  13. EZ-Schedule Application's Ad Budget Strategy
    This paper aims to identify an advertising budget strategy for the EZ-schedule application. The use of integrated marketing communications is also discussed.
  14. Wirksworth Heritage Centre's Digital Marketing
    The report will evaluate the background of digital communication audit, the history of Wirksworth Heritage, and museums within the United Kingdom.
  15. Spectacle Hut’s Traditional Marketing Transformation in a Digital World
    In this paper, the goal was to investigate traditional marketing transformation in a digital world at Spectacle Hut.
  16. Marketing ROI: Challenge of ROI, the Problem of ROI Assessment
    This report aims to illuminate marketing mix-based assessment methods, where customer equity, word-of-mouth, and other critical approaches are derived.
  17. The Noon Company in the Context of the COVID-19 Pandemic
    The current study aims to analyze the strengths, weaknesses, and opportunities available to the Noon company in the context of the COVID-19 pandemic.
  18. Internode: Implementing Six Sigma
    The expected benefits of implementing Six Sigma in Internode’s operations include consistent improvement in customer service, customer satisfaction and sustainability.
  19. Recruitment Practices and Tools
    It is essential that the business designs a proper needs assessment, as well as a sound candidate record management process.
  20. Black-and-Decker Company: Marketing
    The UAE market is certainly different from most of the markets of Black and Decker such as United States and UK that are some of the most predominant markets of Black and Decker.
  21. The Success of Fruit Basket Business in the USA
    This paper includes reasons why the USA gives the fruit basket business a better opportunity to use social media with market segmentation.
  22. General Motors Firm's Advertising Approaches
    The paper states that General Motors should acquire new advertising approaches which aim at attracting new clients and retaining the existing ones.
  23. Furbo Dog Nanny's Marketing Communication Strategy
    The Furbo Dog Nanny intelligence-supported system has the potential of capturing a significant percentage of the market if a proper and viable marketing strategy is implemented.
  24. Apple and Instagram: The Principles of Marketing
    In the article about Apple the major issue is to improve the brand by adding more capable features. The article covering Instagram issues relates to digital marketing tools.
  25. Modern Lucrative Business Trends
    The approaches have changed today as companies now embrace social media and the Internet as the primary advertising platforms.
  26. Netflix Company's Digital and Social Media Marketing
    This paper analyzes the strategic environment in which Netflix operates and develops a blue ocean idea to help it increase its market share.
  27. The Next Closet Expanding Service to South Korea
    Regarding the fact that the company The Next Closet is considering expanding its services to South Korea, it is important to look at the country's interest rates.
  28. Technology in Contemporary Marketing
    This report aims at evaluating the impact of technology on modern marketing and the evolution of technological developments.
  29. Nails Zone: Business Model and Plan
    Nail Zone is a full-service nail business salon that is dedicated to providing quality customer services in a calm and relaxing setting.
  30. Tesla: Innovation With Information Technology
    The main objective of the proposed marketing communication plan was to establish a powerful background for future Tesla activities.
  31. Netflix: A Promotional Campaign Plan
    The report focuses on the case of Netflix, outlining the primary aspects of its promotional campaign plan in light of the present reality.

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BusinessEssay. "124 Digital Marketing Analysis Research Papers & Essay Examples." December 21, 2022. https://business-essay.com/analyses/digital-marketing-analysis-research-paper-examples/.