Macro Environment Analysis - Example of Tesla (PESTLE) & Other Brands

The macro environment contains all external factors affecting a company’s success and strategy. To analyze the macro environment means to explore the outside forces influencing the organization and find new ways of success. We have prepared an informational guide and some excellent macro environment analysis examples.

🔝 Top-10 Macro Environment Analysis Examples

  1. Entrepreneurial Management: Business Plan and Skills
  2. 2Degrees Company's Marketing Research
  3. Marketing: Concept and Approaches
  4. Coca-Cola Middle East: Coke Zero Marketing Strategy
  5. Eastman Kodak Company's Marketing Analysis
  6. Marketing Strategy for Avenue Park Accountants
  7. Lolous Company's Marketing Plan
  8. Nintendo Company Strategy
  9. Under Armour Company's Market Expansion Strategy
  10. Apple Incorporation's Sustainable Profitability

🔤 What Is a Macro Environment Analysis?

Macro environment analysis is a strategic management component that allows a company to identify its potential opportunities and risks. It provides leadership with valuable information for operational decision-making.

This analysis examines external factors, including political, technological, ecological, sociocultural, economic, and demographical. An organization cannot control these factors, but they significantly influence its productivity and profitability. Firms conduct macro environment analysis to recognize potential dangers and find a way to avoid them. The method also helps create a marketing strategy plan to achieve organizational goals.

📊 Macro Environment PESTEL Analysis

One technique that companies use to evaluate their macro-environment is PEST analysis. PEST stands for political, social, economic, and technological factors. There are two more variations of the PEST method: STEEP and PESTLE analysis. They examine legal and environmental factors in addition to already mentioned elements.


PESTLE analysis is a tool used in strategic marketing to explore external influences. It helps companies monitor their environment or prepare for new product launches. Each letter in PESTEL corresponds to an external factor:

  1. The political factor refers to the extent of a government’s possible impact on the economy or industry.
  2. The economic factor includes variables that determine the state of the economy, for example, inflation rates, interest rates, or economic growth patterns.
  3. The social factor combines demographic and cultural trends in society. Examples of such trends include population aging and the growing popularity of green consumption behaviors.
  4. The technological factor refers to innovations that may positively or negatively impact the company’s industry or market.
  5. The legal factor involves specific laws that affect the business climate in a particular country.
  6. The environmental factor comprises all aspects related to ecology or sustainable business development. Such external influences include climate change, water scarcity, and energy crises.

PESTLE analysis gives relevant information regarding the company’s direction, brand positioning, goals, and productivity threats. Therefore, organizations should apply this tool to mitigate potential risks and prepare for changes in the external environment.

Analyzing Macro Environment with PESTEL

When applying the PESTEL framework, one should first analyze each factor to understand the direct and indirect influences on the business. For example, if a company aims to launch a new product line or enter a new market, it should pay close attention to sociocultural and technological factors. Do the company’s products correspond to current consumer preferences? What technological advancements can foster or hinder the company’s initiative? The combination of different external factors can give the company a clear picture of its operations.

After exploring all the influences, one can devise an action plan to avoid the identified risks. The information received during the analysis can help companies minimize industrial conflict and boost their productivity.

🖥️ Macro Environment Analysis Example

We have prepared an excellent macro environment analysis example of Tesla for you to understand each factor’s influence on business development.

Tesla Macro Environment Analysis (PESTLE)

Tesla Inc. is one of the most famous worldwide companies producing eco-friendly cars. Also, Tesla installs and maintains energy systems, sells solar power, and provides clean energy products. The framework for conducting Tesla macro environmental analysis includes 6 factors:

  1. Political factor. Tesla can improve its financial performance through state subsidies to grow its automobile industry.
  2. Economic factor. The decreasing costs of batteries and alternative energy sources present an opportunity for Tesla, while economic instability in Europe and Asia is a threat.
  3. Sociocultural factor. Increased global demand for electric automobiles and other eco-friendly products can help the company expand abroad.
  4. Technological factor. The company can grow by introducing more automation into its business processes. At the same time, the rapid obsolescence of technologies forces the company to invest heavily in R&D (research and development) to maintain its competitive advantage.
  5. Environmental factor. Tesla has enormous development prospects due to the nature of its products, created with climate change in mind.
  6. Legal factor. International patent protection and energy consumption regulations allow Tesla to expand safely to foreign markets.

Overall, macro environment analysis helps track changes in the firm’s external environment. The more the company depends on economic fluctuations, legal regulations, and changing consumer preferences, the more attention it should pay to its environmental evaluation. Hopefully, this article has given you some insights into this concept. Check out more examples!

📝 Macro Environment Analysis Research Paper Examples

  1. Zara Company Strategic Management
    Business essay sample: Zara, an international fashion retailer, is Inditex’s key flagship brand. It sells apparel for all genders and key demographic groups.
  2. The Apple Company Overview
    Business essay sample: The Apple Company is widely recognized, and one of the leading companies in developing and distributing advanced information and communication products.
  3. Wal-Mart's Retail Strategy Plan in Canada
    Business essay sample: This analysis shows clearly that Wal-Mart Canada has evolved steadily to become the leading retailer in the country.
  4. McDonald's Company International Expansion
    Business essay sample: This paper delves into the expansion of McDonald's into various international markets and the various problems it needs to address to penetrate them.
  5. Strategic Management of Nestle: Nescafe Marketing Strategy
    Business essay sample: Researching strategic management of Nestle or ☕️ Nescafe marketing strategy? Business strategy analysis is very important as it enables the company’s executives to make better 📈 decisions. The Nestlé Company is the business of interest in this case.
  6. Cobra Beer Company's Marketing Issues
    Business essay sample: In this paper, the analysis focuses on the market forces that Cobra Beer faces in the market and how it has developed strategies to deal with these forces.
  7. Emirates Airline's Strategic Planning & Marketing
    Business essay sample: This report focuses on Emirates Airline’s strategic planning and marketing process. It outlines the macro-environment factors that affect the aviation sector.
  8. Treasury Wines Estates Company's Marketing Plan
    Business essay sample: The marketing plan of Treasury Wines Estate presents strategies of introducing new wine brands into the Indian market to attain its main strategic objective.
  9. Casper & Gambini’s Company’s Strategic Analysis
    Business essay sample: The Casper & Gambini’s firm targets to enter new markets in Europe, Southeast Asia, North America, North Africa, and in the GCC region.
  10. Zappos Company's Internal and External Analysis
    Business essay sample: Zappos is an online business that specializes in the sale of clothes and shoes. The company’s mission is to provide the best customer service possible.
  11. IKEA Market Position Improvement
    Business essay sample: Researching 🔍 IKEA market position? Founded by Ingvar Kamprad at the age of 17, IKEA started in 1943 as a mail business in Sweden 🇸🇪 and has gradually grown and expanded its products over decades.
  12. Subway Company in the Japanese Market
    Business essay sample: Subway’s primary target market is composed of individual customers who are health conscious in their consumption patterns.
  13. Marketing Techniques and Segmentation in Examples
    Business essay sample: IKEA’s success in the international market has arisen from its commitment to implementing effective marketing techniques.
  14. Toshiba Company’s Entry Plan into the Iraqi Market
    Business essay sample: The paper profiles the Iraqi market to find out the possibility and feasibility of financial, distribution, and marketing partnerships for the Toshiba company.
  15. Apple Inc.'s Use in the US and Global Markets
    Business essay sample: The Apple company’s objective is to enhance and revolutionize technology through innovation and inspiration to offer high-quality products and improve human experiences.
  16. Dior Company Marketing Strategies
    Business essay sample: This paper focuses on Dior Company touching the marketing strategies that the company has created and implemented in order to achieve this competence.
  17. Marks and Spencer Company's Marketing Principles
    Business essay sample: Marketing is a platform on which skills and products are exchanged between businesses and customers. This work describes the marketing principles of the Marks and Spencer company.
  18. Toyota Motor Corporation's Marketing Plan
    Business essay sample: The market plan contains a detailed analysis of Toyota, its internal and external activity, the marketing strategies that the company uses, the marketing mix and SWOT.
  19. Organizational Management Functions, Systems and Theories
    Business essay sample: The functions of management include planning, organising, staffing, directing and controlling. Planning involves the making of decisions prior to acting.
  20. Eye2Go Company's Three Year Marketing Plan
    Business essay sample: The Eye2Go product’s three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product.
  21. Marketing Strategy and Development in the UAE
    Business essay sample: Companies' innovation shifts in modern times are outcomes of the game that compelled some firms to exit the market prematurely.
  22. Bank of America: Internal and External Factors
    Business essay sample: This paper provides internal and external analysis of Bank of America using the Resource-Based View and value chain analyses.
  23. Volterman Smart Wallet: Strategic Marketing Plan
    Business essay sample: The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
  24. Hennes & Mauritz Company's Market Environment
    Business essay sample: The H&M company targets customers who are interested in the fashion apparel. The company specializes in the cheap chic and fast fashion products for women, men, and children.
  25. Amazon Company: Individual Business Case
    Business essay sample: The Amazon will need to come up with a strategy that will give it an edge over its rivals. The focus will be to determine the strategies that this firm can use in the market.
  26. Samsung Company: Contemporary Marketing Report
    Business essay sample: The political factors that influence the marketing of Samsung’s smartphones in the UK are associated with Brexit.

💡 Essay Ideas on Macro Environment Analysis

  1. Eastman Kodak Company's History and Analysis
    Business essay sample: The report looks at Eastman Kodak’s history. It examines the external and internal factors affecting the company using PEST analysis, Opportunities and Threats analysis.
  2. LeBanze Automotive Company Business Plan
    Business essay sample: The purpose of LeBanze Automotive Company business proposal is to describe the business type, objectives, activities, location, unique selling point, market environment, and business needs.
  3. Brampton’s Hampers Company's Marketing Plan
    Business essay sample: In this marketing plan, we are going to define the target groups of Brampton's Hampers Company that are going to be considered in the marketing process.
  4. McDonalds' Marketing Strategies in the UAE
    Business essay sample: This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
  5. Tesco Company's Business Environment
    Business essay sample: Environment analysis is essential for making decisions for the future. It provides details into opportunities available in the market situation.
  6. Zara Company’s International Strategy and Success
    Business essay sample: Zara had followed international expansion strategy, market-based pricing strategy, new product development strategy, and social strategy involving dialogue with employees.
  7. Dollar General Corporation's Strategic Management
    Business essay sample: Dollar General would have to make strategies that must take advantage of industry opportunities and protect the company from industry threats.
  8. Tesco and Asda Company: Corporate Strategy
    Business essay sample: The strategic groups of companies are ranked as the best performing industries in the market due to their effective delivery of services to the customers.
  9. Innovation Management Characteristics
    Business essay sample: The essay explores the nature of innovation management, its steps, strategies, and leadership styles that are present now.
  10. TiVo Case Study: Strategic Management
    Business essay sample: The major issues addressed in this case study would be competitive advantages, marketing, globalization, pricing economies of large scale business, patent protection, innovativeness.
  11. Arsenal Football Club Analysis
    Business essay sample: Arsenal’s political environment comprises of the laws and regulations provided by The Barclays Premier League authority.
  12. Company Burt’s Bee Analysis
    Business essay sample: Burt’s Bee is a company which produces natural personal care products. John Replogle was the CEO of the company in the year 2006.
  13. Viability of a New Invention in Gymnasium Industry
    Business essay sample: This report would discuss the appropriate way to a new business in energy gymnasium industry as an extended business of the firm named “Amazing Ideas”.
  14. Jordan’s Landscaping: Marketing Management Plan
    Business essay sample: in the case of Jordan’s, they provide an all-around the year property maintenance for any project that they have maintained for very competitive rates.
  15. Qantas’ Resource- Base Analysis and Competition
    Business essay sample: The document describes the internal and external environment of Qantas airline in terms of its management and strategy to compete in the industry environment.
  16. "A Cut Above" Hairdressing Business' Marketing Management
    Business essay sample: The A Cut Above business has to introduce a new type of cutting and styling method to improve the good appearance and confidence of customers.
  17. Hospitality Entrepreneurship and Creativity
    Business essay sample: The key to effective entrepreneurial activities in the hospitality sector is to ensure that innovation is enhanced and to work towards making use of all opportunities.
  18. Sony Ericsson Company's Marketing Plan
    Business essay sample: This marketing plan depicts the importance of situation analysis for setting the objectives and strategies, so Sony Ericsson will be able to target all segments in the UK.
  19. Marketing Environment Definition in the Marketing Sector
    Business essay sample: Marketing environment is a term used to define the factors that influence the marketing sector in a particular setting.
  20. Bag Manufacturing Company: Business Plan
    Business essay sample: This is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
  21. Caribou Coffe Strategic Options
    Business essay sample: Caribou, a company owned gourmet coffee house operator in the United States is the second largest in the provision of quality gourmet coffee and espresso-based beverages.
  22. Hong Kong Greenking Food Stuff Co Ltd.: Case Study
    Business essay sample: The company selected for analysis is Hong Kong Greenking Food Stuff Co Ltd. This company specializes in frozen food distributed through traditional stores and the Internet Web Site.
  23. Business in Malaysia: Business Environment Analysis
    Business essay sample: A paper provides an evaluation of the business environment in Malaysia by the development manager of an Australian company on the possibilities of establishing a business.
  24. The Apple Company: Company Strategic Management Analysis
    Business essay sample: Despite its strong brand in the U.S. market, the Company has not penetrated the international market as compared to its competitors.
  25. Apple and Microsoft Companies' Marketing Approaches
    Business essay sample: Marketing strategy determines the choice of market segments that the company is targeting and it is part of the strategic direction of the company.

👍 Good Macro Environment Analysis Essay Examples to Write about

  1. Subway Franchise's Positioning Strategy
    Business essay sample: The changing social environment and the lack of proper marketing campaign strategies that support Subway's repositioning are limiting rapid success in terms of market penetration.
  2. College of Business at Florida Institute of Technology: History, Structure, Strategic Recommendations
    Business essay sample: The college provides the high quality education, based on the world business experience, and pursues the aim to prepare the graduates for the variety of business professions.
  3. The Emirates Airways Comprehensive Analysis
    Business essay sample: The Emirates Airways Company is a global company that faces the challenge of the global coordination of its services where it requires to apply modern technology.
  4. Toyota Motor Corporation: Financial Strategies
    Business essay sample: Lowering the costs of the current products has no risks as long as the same quality standards are maintained, thus the company can increase its profits due to higher revenue.
  5. Coca-Cola and Pepsi-Cola Companies' Marketing
    Business essay sample: The two companies, Coca-Cola and Pepsi-Cola, depend on experienced employees, finance, and brand names as their strengths in competing for market share.
  6. Ryanair: The Low-Fares Airline
    Business essay sample: From 1990 until today, Ryanair established itself as a low fare and no-frills airline in Europe followed by the business model of South West Airline of the USA.
  7. Marketing Fundamentals to Magnolia Web Studio
    Business essay sample: Demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept
  8. A New Mobile Phone That Is Compatible to Projectors
    Business essay sample: Development of technology is a well-cited demand of consumers of mobile phone sets and innovation in the field becomes the single indicator of success.
  9. Wait Watchers International: Strategic Analysis and Future Directions
    Business essay sample: This analysis will help Weight Watcher company to align its performance positively against the forces of change that affect the business environment.
  10. PESTEL and Porter’s Five Forces Analysis for the Euro Disney
    Business essay sample: Assessing the situation that Euro Disney faced in 1994 with a PESTEL analysis and Porter’s Five Forces in order to assess what is the effect that external forces have on the company.
  11. My Home Solution: Company Analysis
    Business essay sample: My Home Solutions is a middle-sized fashion firm that is headquartered in Johannesburg South Africa and is an independent subsidiary of Malcolm designs.
  12. Macro-Environmental Forces Affecting Pedometers
    Business essay sample: There has emerged the need for physical exercise even at workplaces. This may be in form of walking for a specific distance or number of minutes every day.
  13. Marketing Plan for the FlaBlaster Product
    Business essay sample: This is a document about FlaBlaster, a product that is able to reduce the weight of a person without using other weight loss procedures such as surgery.
  14. Qantas: Strategic Management
    Business essay sample: In terms of product, Qantas lacks a distinguishable or unique product as their services are a reflection of similar services offered by competitors.
  15. Air Asia Company's Strategic Management and Analysis
    Business essay sample: Political factors state the aviation regulations and acts that are needed by aviation companies such as Air Asia in order to do business.
  16. Strategic Plan for BAE Systems
    Business essay sample: The analysis of BAE Systems provides the basis for their future strategic decisions and allows creating plans on increasing the efficiency of the company's operations.
  17. Environmental Forces and Consumer Behavior
    Business essay sample: There're two types of controllable environmental forces: technological and sociocultural. Technological force means the application of human resourcefulness to real-life situations.
  18. Toyota Prius, Green or Geek Machine-Case Study
    Business essay sample: The article examines the Toyota Prius hybrid car: what is the reason for its popularity, what challenges did Toyota face in its production and how it coped with them.
  19. BEA19 Technologies Ltd: Opportunities in Sports Coaching
    Business essay sample: Essential GPS tracking devices are currently used in sports coaching to monitor athletes’ distance traveled and speed during a training session.
  20. Apple Inc. Marketing Analysis
    Business essay sample: Apple's primary value proposition remains the superior quality of its products, which creates a lifestyle brand in an industry where it is highly unusual.
  21. The Growing Pains of Harvey (Engineers) Ltd
    Business essay sample: This paper will show the company’s strengths and weaknesses and how the structure of the company is an important factor for a successful business.
  22. Australian Supermarket Industry Analysis
    Business essay sample: There are two dominant actors within the retail industry in Australia - Coles, and Woolworths. Together, they seem to possess about 80% of the whole market share.
  23. Amazon Strategic Audit Report
    Business essay sample: Amazon's strategic audit shows advantages over its rivals, from a sustainable business environment, government support, and good employees relations.
  24. Business and Business Environment
    Business essay sample: The current report is going to explore the key impacts of micro- and macroeconomic factors on Tesla Inc. using PESLE and SWOT analyses.
  25. Tayto Snacks and Marketing Techniques
    Business essay sample: The universal approaches towards creating an audience, determining the company’s goals, and focus points will be discussed using Taito as an example.

🎓 Simple Research Paper Examples with Macro Environment Analysis

  1. Information Technology in the Perisher Blue Resort
    Business essay sample: The paper analyses the current situation in the Perisher Blue resort, the competition in the industry and develop an action plan.
  2. Macro and Micro Factors Leading to Credit Crunch
    Business essay sample: This paper is about the ongoing economic meltdown caused by the credit crunch in the US and UK economies since the winter of 2007.
  3. Business-Plan for the HAS Company
    Business essay sample: The purpose of this business plan is to offer a concise explanation of the business goals for which the company intends to venture.
  4. Environments Affecting the US Airlines and Mass Mutual
    Business essay sample: The U.S. Airways has a larger global capacity as it operates about 3,200 flights each day and many communities are served by the Airways.
  5. Bayer Group's Marketing Methodology Analysis
    Business essay sample: The report analyses the situation of the Bayer Group and its marketing methodology based on the holistic marketing approach and evaluates its current status.
  6. Coca Cola: Marketing, Strategy Analysis
    Business essay sample: Companies have employed various strategies in trying to capture a significant percentage of their market share.
  7. Monsoon PLC Analytical Report
    Business essay sample: The review consists of a marketing communications audit, strategy and plan, and other relevant advertising and marketing strategies.
  8. Kellogg Company's Environmental Analysis
    Business essay sample: The Kellogg Company management has always been mindful of the changes in the environment, and their business decisions have consistently been informed by global trends.
  9. Report on "Deloitte" Company Operations
    Business essay sample: The paper analyzes Deloitte Company - a global professional services firm that was founded in 1907 under the name Ramsay and Gill Company.
  10. Internal and External Factors of Tesla
    Business essay sample: The paper presents a PEST and SWOT analysis of Tesla Inc; it incorporates an analysis of its market pricing and distribution approaches.
  11. Little Dessert Shop Case Study Analysis
    Business essay sample: The paper evaluates a case study of Little Dessert Shop run by Mary Jones and her business partner, Sue Jackson.
  12. BMW Company's Business Environmental Analysis
    Business essay sample: The paper critically evaluates the impacts that both macro and micro factors have on the organization's business objectives and decision-making.
  13. Analysis of Uber American Company
    Business essay sample: Uber is an American international public company from San Francisco that has created a mobile application for finding, calling, and paying for taxis or private drivers.
  14. British Airways Plc.'s Fundamental Analysis
    Business essay sample: The paper provides an analysis of macro-factors affecting the airline industry and British Airways and an analysis of the company's competitive position in the industry.
  15. Whittard of Chelsea Firm's Market Entry Strategy for the US
    Business essay sample: The report comprises PESTEL-based macro-environmental analysis, market entry modes with the selection of the most appropriate one, STP strategy, and generic entry strategies.
  16. Global Marketing: KFC’s Fried Chicken in the U.S. and UK
    Business essay sample: The product under analysis is KFC’s Fried Chicken. Although the product has been criticized for its unhealthy nature, it remains one of the most frequently purchased brands.
  17. The Walt Disney Company's Marketing Transformations
    Business essay sample: Disney's expansion into foreign markets has become more complex than before. To keep the high revenues and a good public image, the organization must adapt its approaches.
  18. Primark Stores Limited's Retail Theory and Practices
    Business essay sample: This report assesses the retail scenario, opportunities, and threats of Primark Stores Limited, as well as the company’s strategies to foster its growth and continuity.
  19. Electric Vehicles: Socio-Economic and Legal Environment
    Business essay sample: The electric vehicles (EVs) market has captured the global perception of the consumers through its low carbon emission and fuel efficiency.
  20. Hainan Airlines Business Strategy
    Business essay sample: This report aims to identify the specifics of the internal and external environments of Hainan Airlines with an emphasis on its competitive advantage.
  21. Strategic Management: A Case Study of Netflix
    Business essay sample: Netflix is an American-based production company operating in the media and entertainment industry. The company was established by two businessmen Reed Hasting and Marc Randolph.
  22. Case Analysis of the Target Corporation
    Business essay sample: This paper analyzes Target’s business from external and internal perspectives, including the factors affecting the operation of the retail network.
  23. Kellogg Company Analysis
    Business essay sample: The Kellogg Company is the world’s leading producer of cereals and one of the leaders in the production of convenience foods.
  24. Colgate Palmolive Company: Colgate Toothpaste Products
    Business essay sample: Colgate toothpaste products are made for oral hygiene they include mouthwashes, toothpaste, dental floss, and toothbrushes.
  25. The Unilever Group's Strategies for the Next Five Years
    Business essay sample: This paper provides a detailed analysis of the Unilever Group to determine the best strategies for the next five years.

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BusinessEssay. "Macro Environment Analysis - Example of Tesla (PESTLE) & Other Brands." August 6, 2023.