118 PEST Analysis Examples & Template

PEST analysis is a powerful strategic tool that explores the business environment in which an organization operates. It studies the political, economic, sociological, and technological factors and how they influence a business.

It can be used in various scenarios, for instance, if you want to start your own firm, help a small business to succeed, or research an industry giant. Continue reading to find some excellent PEST analysis examples!

🔝 Top-10 Examples of PEST Analysis

1. Business Planning and Entrepreneurial Characteristics
2. Laptop Industry’s Characteristics and Analysis
3. The Best UAE Airline – Analysis of the Aviation Industry in UAE
4. Strategic Change Management Aspects
5. Strategic Marketing in UAE Business Environment
6. Auto Parking Business Project
7. DP World Company Project Management
8. Emirates Airlines’ Organizational Structure & Development Plan
9. British Airways Company's Operating Environment
10. ABZ Cleaning Services Marketing Plan Proposal

🔤 What Is PEST Analysis in Marketing?

PEST analysis is helpful when companies try to decide if a strategy is beneficial for their business. This analysis considers the critical external factors that can impact a firm, both positively and negatively. Organizations better understand what contributes to their success and failure by evaluating the external environment.

PEST analysis is a universal marketing tool used in the food industry, hotel and restaurant sphere, the airline industry, and many other sectors. With the help of PEST, any business can create a successful marketing strategy to achieve goals and gain a competitive advantage.

What Information Does a PEST Analysis Identify?

PEST refers to political, economic, social, and technological factors. However, it is important to mention another popular variation of this analysis, called PESTLE. It includes two additional aspects: legal and environmental.

Let’s study each factor of PEST analysis in detail:

1. Political. Political factors concern the government and legal regulations influencing the industry in which a business operates.
2. Economic. Economic factors include inflation, exchange rates, taxation policy, unemployment rate, and other things that may impact a company’s profit.
3. Social. Social factors reflect information about customers, lifestyle trends, religious beliefs, ethnic background, location, and education.
4. Technological. These factors focus on technological changes and innovations that may positively or negatively affect a business.

🤔 What Is the Purpose of a PEST Analysis?

PEST analysis can be helpful in various ways. However, most often, companies use it for the following purposes:

📋 PEST Analysis Examples

We’ve developed PEST analysis examples for 5 well-known companies for your inspiration. Have a look!

📝 PEST Analysis Research Paper Examples

1. Zara Company's Strategic Issues in 2013
   Business essay sample: Zara has been in operation for a number of years in the apparel industry and has managed to attain an optimal market position.
2. Lincoln Electric Company's Management
   Business essay sample: Lincoln Electric Corporation, a today's world leader in the welding equipment and consumables industry with more than one hundred-year history.
3. Ford Motor Company Business Model
   Business essay sample: Are you investigating Ford business model? 🚗 In this report, the Ford Motor Company business model is analyzed 🔍 in the context of the ongoing NAFTA renegotiation. 📰 Read the article to draw a Ford business model canvas.
4. Quality Uncertainty and the Market Mechanism
   Business essay sample: The systems approach can be used by management on two dimensions. There is the soft system methodology and the hard system methodology.
5. Dubai Holding: Change Management Analysis
   Business essay sample: Dubai Holding is one of the major UAE organizations that are currently globalizing and has a heavily bureaucratic arrangement and management.
6. Coca-Cola External Environment & Internal Factors Analysis
   Business essay sample: Coca-Cola's external environment is a very broad topic to investigate. 🥤 Let’s dive into Coca-Cola's external and internal analysis today. 📊 You’ll find out the company’s most appropriate strategy and some of the major factors influencing its market position. 🏆
7. Lenovo Strategy Evaluation [SWOT & PEST Analysis]
   Business essay sample: What is Lenovo strategy? 💻 Read this report to find out! 📝 Lenovo strategy can be identified as a combination of vehement acquisitions, and a strong focus on innovation. ➡️ Open to learn more!
8. Global Factors Influencing Marketing Strategy
   Business essay sample: The practical implementation of the PEST-paradigm poses a number of challenges because of defining the non-marketing factors that influence the deployed marketing strategy.
9. Eastman Kodak Company's History and Analysis
   Business essay sample: The report looks at Eastman Kodak’s history. It examines the external and internal factors affecting the company using PEST analysis, Opportunities and Threats analysis.
10. Strategic Planning for Small Businesses
    Business essay sample: The paper discusses role of strategic planning in performance of small companies, techniques, participants and common pitfalls of strategic planning.
11. Adult Soft Drinks Market in the UK
    Business essay sample: The soft drinks market in the UK has been growing fast over the past years. Beverage companies are moving away from alcoholic drinks to curve niche in soft drinks markets.
12. Dell Computers: Strategic Management
    Business essay sample: Dell has enjoyed great success in delivering quality products and solutions to its clients while its current sales levels are high and business growth is imminent.
13. Sharp Corporation: Global Strategy
    Business essay sample: The success of Sharp Corporation is a result of its focus on strategies. The discussion will focus on the global strategy of the company: both internal and external elements.
14. Ortem Company's Analysis
    Business essay sample: Ortem has been known in the realm of retail for quite a while, becoming rather popular among a certain type of customer. The organization has been enjoying its modest yet consistent popularity.
15. Marketing in the UK Clothing Industry
    Business essay sample: This study is aimed at analyzing the consumer behavior towards the clothing industry especially in consideration men and women in UK. Fair trade is concerned with the production of endorsed clothing in the UK.
16. Jumeirah Group's Current Strategies
    Business essay sample: The main limitations of the Jumeirah group in Dubai is the fact that due to the nature of the hotel business the product, namely the hotel, cannot go to the consumer rather the business has to wait.
17. Brumby’s Bakeries Company’s Situational Analysis
    Business essay sample: The paper has done an analysis of the Brumby’s Bakeries chain’s current market situation, the size of its market, and how it can be able to increase its market share.
18. Apple Company in the Chinese Market
    Business essay sample: Apple is a company that has already established itself in the international market as a Smartphone company. It has a well-established market at home that make 38% of its total sales.
19. Tesco Company's Business Environment
    Business essay sample: Environment analysis is essential for making decisions for the future. It provides details into opportunities available in the market situation.
20. Tesco. Supermarket Industry in England
    Business essay sample: Extensive research should be carried out within an organization and its environment so as to overcome these challenges so that growth and development can take place effectively.
21. Samsung Mobile Phones in the United States
    Business essay sample: The management report of Samsung USA begins with a strategic analysis of the company with a detailed SWOT analysis of the organization based on its current position.
22. Info Call Center’s Services and Customer Perceptions
    Business essay sample: This report investigates the profitability of diversifying the operations of Info Call Centre for meeting the changing perceptions of customers.
23. Starbucks Company: Financial Statement Analysis
    Business essay sample: The organization improved internal control by creating a friendlier communication system that has assisted them to reach the current profitability level which they are enjoying.
24. Case Analysis of Google Inc
    Business essay sample: Within a single decade, Google has jumped from an Internet based start-up to the prevailing contestant in the Internet advertising pedestal on search engine technology by the use of Information Technology.
25. Managers Undertake a PEST Assessment
    Business essay sample: In order to understand the location’s viability the tool used to do the analysis is called PEST analysis. This report undertakes a PEST analysis of India where GM has started its operations
26. Innovation Management Characteristics
    Business essay sample: The essay explores the nature of innovation management, its steps, strategies, and leadership styles that are present now.
27. ExxonMobil Singapore's Strategic Analysis
    Business essay sample: ExxonMobil's market position is strategically important in light of the growing demand for oil from regional countries such as China and India.

💡 Essay Ideas on PEST Analysis

1. Arsenal Football Club Analysis
   Business essay sample: Arsenal’s political environment comprises of the laws and regulations provided by The Barclays Premier League authority.
2. Dr. Reddy’s Pharmaceutical Company: Case Study
   Business essay sample: Dr. Reddy’s is a highly competitive company in an industry, which is growing. The company is moving in the right direction armed with a strategy to maintain cost leadership.
3. Innovative Management in the Engineering Industry
   Business essay sample: This paper introduces the reader into understanding the boundary between innovation management and success in an engineering organization by critically incorporating.
4. Apple Incorporation's Strategic Analyses
   Business essay sample: The paper discusses the internal and external environment of Appl. Various models assist in the analysis, including PEST factors, Ansoff matrix, Porter’s five forces.
5. Apple Inc.'s Development Since the 1980s
   Business essay sample: This essay is concerned with the analysis of the case study of Apple. The major competitive advantages of Apple shall be examined, from a historical perspective.
6. “Pink or Blue” Boutique: Services Marketing Plan
   Business essay sample: This paper would be considering the success story of “Pink or blue”, one of the flourishing boutiques located in the second largest city of the Kingdom of Saudi Arabia, Jeddah.
7. Nokia Company's History and Analysis
   Business essay sample: This research will provide a short description of the Nokia company, the reason behind choosing this particular company, its target market, and the current situation of Nokia.
8. Google: Strategic Management Case
   Business essay sample: Google offered advertising solutions, international internet search solutions, through its portal that means the computing domicile site for a web browser on the internet.
9. Furniture Company: Marketing Research and Enhancement
   Business essay sample: This report identifies the future changes in the trends of the furniture market and also recommends possible strategies which can be helpful to recover from this situation.
10. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
    Business essay sample: Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
11. Proton Exora: Marketing Strategy
    Business essay sample: The management of the firm will use competitive pricing strategy in positioning Proton Exora in the market. This will help in creating a positive image to the consumers.
12. The Aspects of International Marketing
    Business essay sample: Starting with market research as the basis for entering into an international market, companies need to make proper decisions on whether to go abroad, how to enter markets, etc.
13. Abercrombie & Fitch Company's Retail Strategy
    Business essay sample: The main products which are being sold by the Abercrombie & Fitch company in the world market include men’s cloth, women’s wear and kids’ wear.
14. Royal Dutch Shell PLC: Marketing Plan
    Business essay sample: Royal Dutch Shell plc lists on both Euronext Amsterdam and the London Stock Exchange. This conglomeration is composed of operating subsidiaries.
15. Samsung Electronics: Company Analysis
    Business essay sample: Modern business organizations are well defined with their structure and strategy to achieve their vision statement with skill of the management and workforce.
16. Trends in Consumer Preference
    Business essay sample: According to Barrow, the prevailing trends in the market may be looked at from the perspective of consumer preference and from the perspective of product development.
17. Strategic Analysis of Häagen-Dazs
    Business essay sample: For Häagen-Dazs, the main strategies of this organization is to provide high quality with all natural ingredients to its’ potential target markets.
18. Strategic Marketing on the Coles Supermarkets' Case
    Business essay sample: The paper analyzes the internal and external environment of the company and industry Coles Supermarkets operates in, based on two main strategic management analysis: SWOT and PEST.
19. XYZ: Marketing Business Plan
    Business essay sample: The business environment of XYZ Company for their new product Easy Oven and Easy Cooker comprises of the demographic, economic, and other related issues in the market of Australia.
20. Florist Boutique + Café: Business Plan
    Business essay sample: The business plan is going to be prepared on a combined flower shop and coffee house known as “Florist Boutique + Café”.
21. Apple Company: Strategy Analysis
    Business essay sample: Apple has always played to its strength as a company, but the fact that its strengths were not always cognizant with the prevalent market structure is another point altogether.
22. UAE Business Environment Analysis: British Business Group
    Business essay sample: Analysis of business environment is one of the most important aspects for implementing the business strategy, which is required for the successful performance in every particular business sphere.
23. IKEA: Essentials of Strategic Management
    Business essay sample: One of the issues with which IKEA is dealing is diversity, as the company expands and develops itself, the management of the company is trying to keep its core values alive.
24. Wal-Mart Retail Enterprise: History and Growth
    Business essay sample: Wal-Mart is the largest retail enterprise in the world. Wal-Mart functions across the world and is known for its cheap products.
25. Organizational Strategy and Planning for Bradford & Bingley Plc
    Business essay sample: The report of Bradford & Bingley Plc begins with a strategic analysis of the company with an exhaustive SWOT and PEST analysis of the organization based on its current position.
26. Strategic Analysis of Coach Inc
    Business essay sample: The report of Coach Inc begins with a strategic analysis of the company with a detailed SWOT analysis of the organization based on its current position.
27. Marketing Analysis of Frito Lays Dips
    Business essay sample: Frito Lay is a company that manufactures and distributes snack foods and this company was incorporated in 1932 in the US with its headquarters in San Antonio Texas.

👍 Good PEST Analysis Essay Examples to Write about

1. Garuda Indonesia Airlines: International Marketing
   Business essay sample: Garuda Indonesia Airlines has, over the years, positioned itself as one of the most competitive companies in the air transport industry in Asia.
2. Subway Franchise's Positioning Strategy
   Business essay sample: The changing social environment and the lack of proper marketing campaign strategies that support Subway's repositioning are limiting rapid success in terms of market penetration.
3. California Pizza Kitchen's Strategic Analysis
   Business essay sample: California Pizza Kitchen’s external analysis scans the external environment for factors that might open up new opportunities or present threats to survival.
4. Hilton Adelaide: External, Industry Environment Analysis
   Business essay sample: Political, economic, technological and social factors are the main external factors affecting Hilton Adelaide's business performance.
5. Coca-Cola and Pepsi-Cola Companies' Marketing
   Business essay sample: The two companies, Coca-Cola and Pepsi-Cola, depend on experienced employees, finance, and brand names as their strengths in competing for market share.
6. Company Analysis of Easyjet
   Business essay sample: The report is prepared for depicting the company analysis of Easyjet, Europe’s largest airline in terms of passengers.
7. Marketing Strategy of Subway Fast Food Products
   Business essay sample: This essay will determine marketing strategy of Subway fast food products but also health marketing and grass root awareness.
8. Pizza Restaurant: Analysis, Establishment, Teamwork
   Business essay sample: Pizza’s primary goal should be to provide values to its esteemed customers. The management should focus on the friendly services that will surpass customers’ expectation.
9. Non-Profit National Kidney Foundation's Strategy Proposal
   Business essay sample: The paper gives an analytical strategic analysis of the Non-Profit National Kidney Foundation and provides a proposal of a new strategy for development.
10. Hewlett-Packard: The First IT Company Founded in the Silicon Valley
    Business essay sample: The present proposal provided a brief outline of the main issue for HP, following their efforts in the smartphone market. The issue identified was the lack of brand loyalty.
11. Business Plan For the Mobile Vegetarian Restaurant
    Business essay sample: This mobile restaurant business plan illustrates how the vegetarian restaurant will provide its services competitively to its target market.
12. Aalsmeer Flower Auction's Information Management System
    Business essay sample: This paper seeks to assist the Aalsmeer Flower Auction firm to adopt a new information management system in its operations.
13. Corporate Strategic Audit of Turkcell Company
    Business essay sample: The company is the largest in Turkey in the field of mobile and optical infrastructure. It is listed on both the Turkey Stock Exchange and the New York Stock Exchange.
14. International HR Management Case Study
    Business essay sample: The international human resource management is a key to the international expansion of a company and involves preparing staff members to work discharge their duties in various operations
15. Managing People, Finance and Marketing
    Business essay sample: In managerial grid approach, there are five types of leadership practiced by different manager in different organisational arrangement.
16. Recession Impact on Car Manufacturing Industry: Toyota Company
    Business essay sample: The entire paper has considered the strategic issues, competitive advantages and some drawback of Toyota Company in present recessionary period.
17. External Analysis in the US Retail Industry
    Business essay sample: The US retail market is full of political influence since it includes the people and the people are the building blocks of all politics.
18. Theory and Practice of Business ASOS
    Business essay sample: ASOS.com is selected for proper analytical measurements in practical and theoretical applications for different methods and tools in the business applications.
19. Apple Inc.: Strategic Management Case
    Business essay sample: Strategic management involves a continuous process that includes setting targets, implementing them, evaluating them and making changes where necessary.
20. Management Solution in Practice: Cisco Case Study
    Business essay sample: Value chains, the Cisco, the network and technical support providers, are one of the most important players in the value chain.
21. Adidas Shoes: Situation Analysis, Future Strategies
    Business essay sample: Adidas is the second world largest sports apparel producer. The business enjoys many strengths including a strong brand name and control over its distribution channels.
22. Adidas: New Service Development
    Business essay sample: This paper proposes introducing a new Adidas product personalized selection and delivery service based on a specific type of activity of a customer within a mobile application.
23. Microsoft Marketing Case Analysis
    Business essay sample: Microsoft’s evolution over the years shows that the company knows how to deal with unsuccessful products and communicate with consumers to introduce new offers.
24. Strategic Management Plan for BACHI Barcelona
    Business essay sample: BACHI Barcelona is an up-and-coming business that has great opportunities for succeeding in case if an appropriate strategy is put in place. This article provides such a strategy.
25. AT&T Corporation's Competitive Strategy
    Business essay sample: This paper seeks to establish the most effective ways of employing strategies within organizations by conducting an environmental scan on AT&T Corporation.
26. Internal and External Environment of PepsiCo: Company Analysis
    Business essay sample: PepsiCo is a large multinational company which operates across the globe, mostly in the US and other developed nations. Its main products are soda drinks.
27. Netflix Inc.'s Business Strategy and Strategic Analysis
    Business essay sample: The competitive pricing of Netflix services allows the company's subscribers to watch unlimited content for an affordable price.

🎓 Simple Research Paper Examples with PEST Analysis

1. The Growing Pains of Harvey (Engineers) Ltd
   Business essay sample: This paper will show the company’s strengths and weaknesses and how the structure of the company is an important factor for a successful business.
2. Netflix Company's Performance and Strategic Audit
   Business essay sample: Netflix is an example of excellent strategic management. The company's executives recognized the peak of demand for one service and introduced an alternative to retain customers.
3. The BMW Company's Marketing Excellence
   Business essay sample: An overview and analysis of the BMW Company's marketing strategy illustrates the reasons for its success and identifies its organizational challenges.
4. Advanced Micro Devices Company's Strategic Analysis
   Business essay sample: In this paper, the researcher was interested in conducting a strategic analysis of the AMD company to understand the growth that it has achieved in the market over the years.
5. Establishment of an Aviation Company
   Business essay sample: Adam Aircraft is a startup company with no previous market experience it does not have a good reputable name. It has no name at all.
6. Business Plan Bob’s Fish & Chips
   Business essay sample: This report makes a market analysis of the fast-food industry in the UK using the PEST model. The internal environment of Bob’s Fish & Chips is analyzed using a SWOT analysis.
7. Business Plan E & D Hamburger Restaurant
   Business essay sample: This business plan presents a marketing, financial and operational analysis of the E & D Hamburger Restaurant.
8. Financial and Non-financial Analysis PATCO
   Business essay sample: PATCO is a synonym Company that stands for Port Arthur Timber Company started its life in 1830 as a small timber firm (PATCO, 2010).
9. Business Strategy for the Apple Inc.
   Business essay sample: Apple Inc. is among organizations that have used strategic planning to maintain good positions in their industries, this paper describes its mission statement, internal audit, etc.
10. Marketing: The Marketing Mix in Waterstones
    Business essay sample: This paper analyzes the marketing mix in Waterstones – environmental factors, market segmentation and segmentation methods, buyer decision making, problems facing Waterstones.
11. Arabic Coffee or Arabic Restaurant in United State
    Business essay sample: This is a strategic marketing plan which will provide a general overview of the Arabic coffee or Restaurant in the USA.
12. Strategic Management Case Study Analysis TiVo
    Business essay sample: The paper describes factors affecting TiVo Company, such as economic, social, political, and technological factors.
13. Coca-Cola’s Management in Its International Operations
    Business essay sample: The paper examines some of the challenges impacting Coca-Cola's management in the company's international operations.
14. Internal and External Factors of Tesla
    Business essay sample: The paper presents a PEST and SWOT analysis of Tesla Inc; it incorporates an analysis of its market pricing and distribution approaches.
15. General Motors' Challenges and Their Implications
    Business essay sample: General Motors (GM) deals with the manufacture and assembly of motor vehicle major components like the engine and the body.
16. Strategic Management Analysis Nike
    Business essay sample: The paper gathered analyses and evaluates relevant information on both the Nike company and the industry it occupies.
17. Market Entry Strategy for Sjöö Sandström
    Business essay sample: Keeping in mind that Sjöö Sandström has the significant product, and resources, it seems reasonable to state that the internationalization approach is one the company should undertake
18. Parker Pen Company: Case Study
    Business essay sample: In order to sell its products abroad, Parker Pen Company could adopt its products to local needs and cultural principles.
19. The UK Oral Hygiene Market
    Business essay sample: The UK oral hygiene market is a mature market which produces these products and distributes them to other countries.
20. Product Designing and Development
    Business essay sample: The paper aims to analyze the competitive environment to develop a competitive edge for the new digital camera designed by the firm.
21. Kodak's and Apple Inc.'s Organizational Changes
    Business essay sample: The case studies analyzed above show that the failure of a firm to embrace change may have disastrous consequences.
22. Coffee Delivery Services for Starbucks During the COVID-19 Pandemic
    Business essay sample: Starbucks requires consumers to visit their premises for services and products offered. With lockdowns and quarantines, this business model lacks continuity during a crisis.
23. Subway Company Strategy Analysis
    Business essay sample: This report analyzes the fast-food restaurant industry in the USA with the assessment of Subway’s strategic positioning among its competitors.
24. Kono Company's Strategic Analysis in 2021
    Business essay sample: The report's purpose is to provide a comprehensive analysis of the Kono company's strategic issues. The total volume sales are growing by 1% annually with a stable upward trend.
25. Netflix Company's Digital and Social Media Marketing
    Business essay sample: This paper analyzes the strategic environment in which Netflix operates and develops a blue ocean idea to help it increase its market share.
26. BlackBerry Limited: The PEST Analysis
    Business essay sample: The PEST analysis provides deep insight into the operational issues that BlackBerry Limited encounters in today's macro environment.
27. Lincoln Electric Company in China
    Business essay sample: In China, Lincoln Electric encountered the challenge of working in a government-created free trade zone, making it difficult for the company to establish distribution channels.