141 McDonald’s Research Topics & Essay Examples

Company overview An American fast-food company, the world’s largest restaurant chain by revenue.
Best known for The Big Mac, Happy Meals, and the McDonald’s fries.
Products & services Hamburgers, French fries, chicken, salads, soft drinks, milkshakes, desserts, coffee, breakfast, wraps.
Origins Established in 1940 in California by Richard & Maurice McDonald
Area served Worldwide
Headquarters Chicago, Illinois, US
Key people Chris Kempczinski (president & CEO), Enrique Hernandez Jr. (Chairman)
Revenue Over $20 billion
Number of restaurants Almost 40 thousand
Scandals & incidents In Super Size Me, a 2004 film, Morgan Spurlock documented the effects of his eating only McDonald’s food for a month. Those included weight gain, increased cholesterol, mood swings, & sexual disfunction.
It is interesting that McDonald’s French Fries are not suitable for vegetarians. Till 1992, the fries were cooked in beef fat. After the recipe changed, beef flavoring that contains milk has been added to adjust the taste.
Website corporate.mcdonalds.com

📝 McDonald’s Research Papers Examples

  1. McDonald's Company Marketing Practices and Strategies
    Business essay sample: McDonald's, a fast-food company, implements property as the best strategy for entering the market because it outweighs the rest.
  2. McDonald’s Company's SWOT Analysis
    Business essay sample: The daily operations act as strengths, weaknesses, opportunities, or even threats to the success of the business. This paper will use McDonald’s to demonstrate such a situation.
  3. McDonald’s Company Performance Measurement
    Business essay sample: This paper gives a thorough description and explanation of McDonald’s performance measurement system, its current problems, and/or successes in delivering high-quality products or services.
  4. McDonald’s Company Reward Management
    Business essay sample: This paper reflects on this new thinking about the purpose of reward management in an organisation with reference to the case of McDonald’s business.
  5. Human Resources and Personnel Management Difference
    Business essay sample: Personnel management used to refer to the set of activities concerning the workforce which included staffing, payroll, contractual obligations and other administrative activities.
  6. McDonald’s Company Information System Performance Managing
    Business essay sample: McDonald’s company serves about 70 million customers around the world, who are located in the more than 100 countries where it has operations.
  7. McDonald’s Marketing Strategy – a Case Study
    Business essay sample: How to describe McDonald’s marketing strategy? 🍔 This report analyzes the global marketing strategy of McDonald’s. 💹 It covers company’s background, environmental analysis, SWOT analysis, and the general marketing mix of the McDonald’s. 📝
  8. McDonald's Company International Expansion
    Business essay sample: This paper delves into the expansion of McDonald's into various international markets and the various problems it needs to address to penetrate them.
  9. Performance Measurement Systems: Designing and Updating
    Business essay sample: Performance measurement is an essential tool for evaluating the ability of an organization to remain in business in the short and long-term.
  10. McDonald’s Company Human Resource Strategy
    Business essay sample: This paper focuses on people as an important aspect of McDonald’s overall strategy of improving its customer experience. Management of people falls in the realm of the human resource department.
  11. McDonalds Company: Human Resource' Functions
    Business essay sample: McDonalds Fast Food Company has been chosen as an example of an organization for this report and this report will further discuss the HR agenda within this organization.
  12. McDonald's and Chipotle: Corporate Social Responsibility
    Business essay sample: McDonalds and Chipotle have been proactive in creating an ideal corporate governance ethics through setting of ethical code of conduct and corporate social responsibility initiatives.
  13. Organisation Theory, Culture and Structure
    Business essay sample: Besides organisation theory, culture and structure have become important parts of the modern business organisation. The paper tackle these two aspects alongside theory.
  14. McDonald’s Company: Improving Productivity in Organization
    Business essay sample: This paper limits its discussion to the specific efforts of increasing productivity in a specific organization, namely, McDonald’s.
  15. McDonald’s Supply Chain Management & Sourcing
    Business essay sample: How to describe McDonald’s’ supply chain management strategy? 🍟 This case study discusses McDonald’s sourcing and examines its supply chain and other issues. 💵 In the end, you’ll find recommendations for facilitating the company's future growth. 📈
  16. McDonald's and Coca-Cola Ads in the Russian Market
    Business essay sample: McDonald and Coca-Cola have structured and positioned their commercial adverts in a manner that effectively markets their products in the foreign market environment of Russia.
  17. McDonald’s Business Ethics
    Business essay sample: Researching McDonalds ethics? Find information about McDonalds code of ethics and values in this case study. Read about communication rules with McDonald’s CEO, suppliers, and employers.
  18. McDonalds' Marketing Strategies in the UAE
    Business essay sample: This paper analyzes the marketing strategies of McDonald's in the UAE, its strengths, weaknesses, and opportunities, the micro-environmental and macro-environmental factors.
  19. McDonald's and Wendy's International Inc.: Financial Performance
    Business essay sample: The financial ratio analysis used in this study involves two types of comparisons. In the first part of the study, an analysis of financial performance is made for McDonald's, U.S., and Wendy's International Inc.
  20. McDonald's Strategic Management of Human Resources & Innovation
    Business essay sample: This report aims center on the idea of human resource management strategies and human resource behavior of McDonalds eating place ltd.
  21. Business Strategy Analysis McDonalds
    Business essay sample: This paper is based on the US fast food sector and aims to analyze McDonalds in terms of its business and marketing strategy, and depict the position of the company in the market.
  22. McDonald’s Company’s Strategic Management
    Business essay sample: The report is a marketing report aimed at finding and analyzing the strategies adopted by McDonald's to capture the market share and sustain it.
  23. McDonald’s Company Operation Management
    Business essay sample: The level of operation management in McDonald’s Corporation, which discussed in the paper at hand, asserts the company’s position as the most popular fast-food restaurant in the world.
  24. McDonald’s Company’s Strategic HR Direction
    Business essay sample: McDonald’s Corporation was started in the year 1940 and is said to be the biggest chain of fast food restaurants in the world.
  25. McDonalds' vs. Wal-Mart's Strategic Choices
    Business essay sample: McDonald’s success can be attributed to product development, generation of new ideas where new products are made and tried out in one market for six weeks.

💡 Essay Ideas on McDonald’s

  1. Pros and Cons of Multi-cultural Teams
    Business essay sample: This paper states the pros and cons of multicultural teams and then the examples from organizations that have had a good or bad experience with such teams have been discussed
  2. Strategic Recruitment and Turnover‏ Relationship
    Business essay sample: The research is based on two companies McDonald and Microsoft, and the focus will be on how the organizations recruit and what other measures do they take to reduce turnover.
  3. McDonald’s Coffee Spill Heard Around the World
    Business essay sample: McDonald’s has a number of social responsibilities towards its customers. First and foremost, the company is responsible for the safety of its customers.
  4. Marketing Analysis: McDonald’s Company
    Business essay sample: This paper discusses the different strategies applied by McDonald’s Company as well as the environment of the business.
  5. "Understanding and Managing Public Organizations" by Rainey
    Business essay sample: In his book, Hal G. Rainey covers a wide range of concepts and the analysis of contemporary management of public organizations.
  6. McDonald’s Corporation’s Porter’s Five Forces Analysis
    Business essay sample: The McDonald’s company believes in ethical practice and aims at being of integrity, honest and fair. It maintains good company ethics and is accountable.
  7. McDonald’s: Marketing Mix Segments
    Business essay sample: Analysis of the company’s marketing mix shows that the company is global and therefore, targets the global market. Various market segments exist at McDonald’s.
  8. McDonald’s Company’s Organizational Direction
    Business essay sample: This paper is going to focus on the strategic direction of McDonald’s, the leading fast foods company in the world that was established in 1945 by two McDonald brothers.
  9. McDonald’s Organization: Operation Management
    Business essay sample: Analysis of McDonald’s operations to come up with the concepts of operations management that are applied by this large corporation.
  10. McDonald’s Strategic Management and Analysis
    Business essay sample: This study seeks to carry out an analysis of McDonald’s strategies, explore how the company provides value to its customers and how it builds a competitive advantage.
  11. Strategic Planning Process in McDonald’s Company
    Business essay sample: Through their successful branding campaigns, McDonald’s Ltd has a target of minimizing the cost of their products yet meeting their goals and objectives.
  12. McDonald’s Company HR Management Practices
    Business essay sample: McDonald's is a global multinational corporation, which is represented on all six continents and in over 100 countries. The workforce of McDonald's has a long history of diversity.
  13. McDonald’s Company Case Analysis
    Business essay sample: The focus of the assessment is the McDonald’s company as this company is, for the most part, open with the operations strategy making it easy to evaluate the effect.
  14. McDonald's, Tesla and Apple: Segmentation, Targeting and Positioning
    Business essay sample: This article will explore the concepts of segmentation, targeting and positioning using the examples of McDonald's, Tesla Motors and Apple Inc.
  15. Managing Organizational Change: Company Focus
    Business essay sample: Technological advances and a dynamic business environment have led to the significant rise of organizational resources in the whole world.
  16. McDonald's Human Resources Management Practice
    Business essay sample: This report dwells upon McDonald's internal recruitment policy with a focus on internal and external factors affecting it and methods to improve the practice.
  17. Food Industry: McDonald’s Company
    Business essay sample: McDonald’s is one of the world’s leading fast-food corporations. Its fast growth in the global scene have influenced the food industry by revolutionizing the fast-food sector.
  18. McDonald’s Corporation’s Talent Management Program
    Business essay sample: A talent management program is the key factor in management. McDonald’s has rich experience in the development of the talent management program due to its long history.
  19. McDonald’s ‘Broken Service’
    Business essay sample: This paper explores the causes, solutions, and effects of ‘McDonald’s Broken Service’, company’s inability to offer quality services and threats of poor customer relations.
  20. Marketing Research at McDonald’s
    Business essay sample: In marketing, McDonald’s strives to identify the needs of the clients and ensures that every need is addressed accordingly to ensure customer satisfaction.
  21. McDonalds Entering Estonia Case Analysis
    Business essay sample: McDonald’s mode of entry is through direct selling of products through private outlets. This mode of entry is known as specialty product producer. In this mode, the company produces, sells and promotes its self.
  22. McDonald's Business Principles: Employment Violations
    Business essay sample: The theme of the article "McDonald’s wins backing of labor board" by Heather Haddon concerns the problem of company’s ethics strategy.
  23. Business Ethics and Social Corporate Responsibility for McDonald’s
    Business essay sample: The present study concerns the perception and expectations of fast-food chain customers in regards to McDonald’s business ethics and CSR activities.
  24. Quality Management in McDonald’s Restaurant
    Business essay sample: Quality management in McDonald’s restaurants is an approach to understanding customer needs and providing accurate solutions within the confines of the organization's budget.
  25. McDonald, Starbucks, and American International Group
    Business essay sample: This paper is going to focus on three selected public companies: Mac Donald, Starbucks, and American International group.

👍 Good McDonald’s Essay Topics to Write about

  1. McDonald’s Accounting Information System
    Business essay sample: This paper examines the information system of McDonald’s to respond to issues related to information systems and the accounting information system.
  2. Microsoft Corporation and McDonald’s Corporation: Financial Performance
    Business essay sample: The paper seeks to carry out a comparison of the financial performance of Microsoft Corporation and McDonald Corporation.
  3. Comparative Financial Statements of McDonald's
    Business essay sample: This paper analyzes the financial aspects of McDonald's since the entity leads in the fast-food sector. The analysis of its statement will encompass various aspects.
  4. Individual, Group and Organizational Concepts in McDonald's
    Business essay sample: There is a unique perception of McDonald’s to many different individuals. Some may see the firm as an employment firm for unskilled labor.
  5. McDonald’s Corporation: Financial Statement Analysis
    Business essay sample: This paper describes the financial transactions that McDonald's uses to maintain its leading position in the industry.
  6. McDonalds: Financial Analysis
    Business essay sample: The paper revolves around the assessment of the company’s financial statements, strategies, financial ratios, and new investment decisions.
  7. An External and Internal Analysis of McDonald’s Corporation
    Business essay sample: The present paper conducts an external and internal analysis of McDonald's corporation to identify strategic issues that can influence the financial performance of the company.
  8. McDonald’s Leadership Change
    Business essay sample: The paper examines how the COVID-19 pandemic impacted leadership in McDonald's and focuses on how Macdonald's administration changed its tactics to cope with the pandemic's effects.
  9. Organizational Culture in the Starbucks, Google, and McDonald’s
    Business essay sample: The paper aims to discuss the organizational culture of the world's largest companies: Starbucks, Google, and McDonald’s.
  10. Process and Location Strategy McDonald's
    Business essay sample: The paper describes what process strategy is applied in McDonald's, where the organization's headquarters is, and are there any benefits located there.
  11. The Marketing of McDonald’s
    Business essay sample: The aim of this study is to analyze the marketing of McDonald’s in China during the downturn or recession and to provide recommendations to the company during these difficult times.
  12. McDonald’s Supply Chain Management
    Business essay sample: Businesses and organizations in the current market do not compete among themselves but rather on supply chain systems.
  13. McDonald’s Attraction of New Customers
    Business essay sample: This paper is a case study for McDonald's, discussing such problems as high competitiveness, the human factor associated with service, and attracting new customers to the brand.
  14. McDonald’s Technology Innovation Management
    Business essay sample: For many decades McDonald’s has been one of the most successful fast-food restaurant chains in the world. But in 2012, McDonald’s took only the thirtieth place in the stock.
  15. Joint Ventures in India: Learning From McDonald’s Experience by Dunseith
    Business essay sample: This paper will summarize the “Joint Ventures in India: Learning From McDonald’s Experience” article and discuss what challenges were set for the company.
  16. McDonald’s Leadership and Competitive Advantage
    Business essay sample: The paper focuses on the assessment of McDonald’s in terms of the company’s approach toward leadership and its competitive advantages, as well as proposes strategies for growth.
  17. McDonald’s Strategic Plan, Digitalization
    Business essay sample: McDonald’s aims to retain and expand its customer base through digitalization. To achieve it, the company is to develop both on-site and remote formats of consumer interaction.
  18. McDonald’s Undercover Analysis
    Business essay sample: Mcdonald's is a multi-national company with many locations all over the world. Its leadership and organizational performance are especially notable.
  19. McDonald’s Internal and External Strategic Analyses
    Business essay sample: The paper discusses McDonald's’. It is the most comprehensive multinational enterprise and a leader in quick service, focusing on customer service.
  20. International Shipping and Receiving Operations of McDonald’s
    Business essay sample: McDonald's is a well-known global fast-food chain that has become incredibly popular due to its affordable and, at the same time, high-quality hamburgers.
  21. McDonald’s Restaurant Chain’s Undercover Analysis
    Business essay sample: The undercover work is aimed at studying the operation and functioning of the McDonald's restaurant chain. McDonald's has always been customer-oriented.
  22. McDonald’s Threats and Opportunities in Norway
    Business essay sample: This essay will discuss threats or opportunities for McDonald's in Norway and include an industry review, Pestel analysis, and Porter's five forces examination.
  23. Strategic Analysis of the Food Chain: McDonald's
    Business essay sample: The aim of this paper is to analyze the strategic structure of the well-known company McDonald's and learn about external and internal factors of their job.
  24. McDonald’s Corporation’s International Analysis
    Business essay sample: The given assessment will primarily focus on McDonald’s Corporation, which is one of the largest fast-food chains with a massive international presence.
  25. The Just-in-Time (JIT) System in McDonald’s Company
    Business essay sample: Despite some disadvantages, the Just-in-Time system helps McDonald’s reduce inventory costs, eliminate waste, and regulate the orders of raw materials.
  26. McDonald's Training for New Expatriate Employees
    Business essay sample: Training must include an extensive selection of communication skills courses, especially considering the importance of managerial positions at McDonald's.
  27. Understanding McDonald's Marketing Idea
    Business essay sample: Statistics show that by 2020, there are over 39,000 McDonald's locations worldwide, a number that has grown steadily over the past fifteen years.
  28. Analyzing McDonald’s Company
    Business essay sample: This paper assesses the efficacy of McDonald's leadership, the competitive advantage, and threats to its strategy to understand better how the organization operates.

🏆 Best McDonald’s Essay Titles

  1. American Culture and the Rise of McDonald’s
  2. Corporate Identity, Branding, Image, and Reputation of McDonald’s
  3. Business Strategy and Trends at McDonald’s
  4. Consumer Buying Behaviour: McDonald’s
  5. Cross-Cultural Management Practices in McDonald’s
  6. McDonald’s Philosophy for Business Expansion
  7. Fast Food and Culture
    Stores such as MacDonald’s, KFC and burger king have recorded increasing returns through the fast food business, a potent indicator of the social reliance of fast foods.
  8. Environmental Factors Affecting McDonald’s Management Functions
  9. External and Internal Factors of McDonald’s
  10. Fast Food Versus Healthy Living: McDonald’s the Ongoing Battle
  11. The Role of Public Relations in McDonald’s to Face the Crisis About Hot Coffee Issue
  12. Global Market: Why McDonald’s Restaurant Success
  13. Critical Ethical Issues Faced by McDonald’s
  14. Management Education and Employee Training at McDonald’s
  15. McDonald’s and Human Resource Management
  16. McDonald’s and Corporate Irresponsibility
  17. McDonald’s and Employee Motivation Essay
  18. McDonald’s and Human Resource Management Strategic
  19. The Fast Food Industry: Negative Impacts Review
    Restaurants such as McDonald’s and Burger King have been recognized for their reputation typically from advertisements and are extremely rated to be the trade name for the fast food business.
  20. McDonald’s and Starbucks Comparison: Establishing Their Brands to Fit Local Markets
  21. McDonald’s and the Environmental Defense Fund
  22. McDonald’s Business and Corporate Strategies
  23. McDonald’s Company Standardization Concept
  24. McDonald’s Expands Globally While Adjusting Its Local Recipe
  25. McDonald’s Faces Millennial Challenge
  26. McDonald’s Globalization: Golden Arches, Big Mac Index, Madonal
  27. McDonald’s Global Marketing Strategy
  28. McDonald’s Global Presence and Cultural Issues
  29. McDonald’s Green Marketing Strategy
  30. McDonald’s Management Principles and Reward Systems
  31. McDonald’s Entry into Africa
    McDonald’s already has limited business in South Africa as well as some few countries in the northern parts of the continent.
  32. McDonald’s New Communication Strategy on Changing Attitudes and Lifestyle
  33. McDonald’s Production and Operations Management
  34. McDonald’s, Promotion and Competitive Advantage
  35. McDonald’s Recruiting, Selecting and Training for Success
  36. McDonald’s Strategy for Success
  37. McDonald’s: The Best Fast Food Restaurant in America
  38. Negative and Positive Impact of McDonald’s Restaurant on the Community
  39. Operational Difference Between McDonald’s and Burger King
  40. Social Responsibility and Ethical Issues Faced by McDonald’s
  41. The Challenging Careers Offered at McDonald’s
  42. The McDonald’s Equilibrium: Advertising, Empty Calories, and the Endogenous Determination of Dietary Preferences
  43. The McDonald’s Franchise Internationally

❓ McDonald’s Research Questions

  1. Why Has McDonald’s Become a Symbol of US Culture?
  2. How Did McDonald’s Changes With the Times?
  3. What Is McDonald’s Corporate Strategy?
  4. What Business Strategy Doed McDonald’s Have?
  5. What Is McDonald’s Growth Strategy?
  6. What Is McDonald’s Issue?
  7. What Is McDonald’s Biggest Threat?
  8. What Is Unethical About McDonald’s?
  9. What Challenges and Issues Are Faced by McDonald’s in Maintaining Its Information Systems?
  10. What Are McDonald’s Current Problems?
  11. What Does McDonald’s Have to Do With Globalization?
  12. What Global Strategy Does McDonald’s Use?
  13. Is McDonalds Part of Globalization?
  14. How Is McDonald’s a Global Company?
  15. What Is the Marketing Mix of McDonald’s?
  16. How Did McDonald’s Became the Leader in the Fast Food Industry?
  17. How Does McDonald’s Use Cross-Cultural Management in Practices?
  18. How Did McDonald’s Change in the Past 10 Years?
  19. What Special Is in McDonald’s Supply Chain?
  20. What Is McDonald’s Business Model?

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BusinessEssay. "141 McDonald’s Research Topics & Essay Examples." August 8, 2023. https://business-essay.com/companies/mcdonalds-research-topics/.