126 Nike Research Topics & Essay Examples

Company overview An American-based company that specializes in making clothing & shoes; world’s largest sportswear manufacturer.
Best known for Nike Air Jordan – the top-selling shoes of all time
Products & services Footwear, apparel, sportswear, sports equipment, accessories.
Origins Established in 1964 in Oregon by Phil Knight, an athlete, and Bill Bowerman, his coach.
Area served Worldwide
Headquarters Beaverton, Oregon, US
Key people John Donahoe (president & CEO), Mark Parker (executive Chairman), Phil Night (Chairman emeritus)
Revenue Over $30 billion
Number of stores Over 70 thousand
Scandals & incidents In the 1990s, Nike, like some other footwear and apparel manufacturers, was heavily criticized for using sweatshops and child labor.
It is interesting that Making the first Nike prototypes, Bowerman experimented with kangaroo leather and fish skin.
Website www.nike.com

📝 Nike Research Papers Examples

  1. Nike Marketing Plan: Marketing Mix, Concept, and Strategy Case Study
    Business essay sample: Nike is the leading manufacturer and distributor of sportswear 🩳 in the global market. This giant American 🇺🇸 corporation has experienced massive growth over the years. Discover Nike marketing plan, marketing mix, and strategy in this case study.
  2. Nike Incorporation Strategy Analysis
    Business essay sample: The paper presents Nike's vision and mission, environment analysis, competitive advantage, internal and financial analyses, strategy implementation and evaluation.
  3. Nike Business Strategy Case Study: Industry, Corporate Social Responsibilities, and Strategic Decisions Analysis
    Business essay sample: Researching Nike Strategy in 2021? Nike is an American-based 🇺🇸 multinational company that is involved in design, development, production, and global marketing of sportswear, apparel, and sports equipment 🏀 and services.
  4. CSR – the Ethical Dilemma
    Business essay sample: The purpose of the current assignment is to outline the definition of corporate social responsibility (CSR) and explain its utmost importance
  5. Nike Inc.'s Marketing in the United Arab Emirates
    Business essay sample: Nike does not have its own factories and a permanent production base, which makes its organization mobile and dynamic.
  6. Digital Marketing: Nike Campaign
    Business essay sample: Nike takes one of the leading positions in this type of marketing, and its practices are analysed around the globe.
  7. Nike and Adidas Products: Price and Income Elasticity
    Business essay sample: This paper reviews the price and income elasticity of commodities from Nike and Adidas companies 💪. It explores issues that influence the elasticity of their products.
  8. Sustainability in the Dutch Sneakers Industry: Adidas and Nike
    Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards corporate social responsibility practices.
  9. The Case of the Adidas and Nike Sneakers Market
    Business essay sample: This study will identify consumer perception barriers of green purchasing behavior and examines the effect of these barriers towards CSR practices.
  10. Concept of Brand Loyalty. Fundamentals of Marketing.
    Business essay sample: The concept of brand loyalty is not very difficult to understand, some people become loyal to a brand just because they think that there is no other better brand in the market.
  11. Nike Company: Leadership in Employment Practices
    Business essay sample: The Nike Company has been on the limelight for the enhancement of unethical standards of operation in its firms.
  12. Nike: Case Study
    Business essay sample: Nike has been a very leading company in the athletic footwear market. It has always given tough competition to its rivals Adidas.
  13. The Effect of Globalization on Nike Co
    Business essay sample: Globalization creates new problems and opportunities for global retailers like Nike, Co. In order to survive bad remain competitive, Nike uses foreign labor and outsourcing strategies in its production.
  14. Nike Company and the Ethical Production Issues
    Business essay sample: Nike is a Fortune 500 company based in the United States, is a sportswear, equipment and accessories manufacturer; it is one of the most famous brands in the world.
  15. System Implementation Problem Analysis
    Business essay sample: This reading case describes a system implementation problem and explains the importance of keeping the information safe from the different attacks of viruses and hackers
  16. Outsourcing and Other Staffing Trends
    Business essay sample: Outsourcing may be defined as a subcontracting process that hires a third-party company to perform some specific operations of the business.
  17. Nike: Company Culture and External Environment
    Business essay sample: This study is dedicated to shed more light on the analysis of internal and external influences of Nike Company.
  18. Distribution Strategies of the Nike Company
    Business essay sample: Discussing the drivers of Nike's widespread growth, and examining the role of word of ‘word-of-mouth’ and television in advertising products in expanding production and outreach.
  19. Corporate Social Responsibility, Business Ethics and Corporate Governance
    Business essay sample: This study would address the corporate social responsibility, business ethics, and corporate governance of the two companies given in the case.
  20. Effect of Green Policy on the Financial Performance of a Company
    Business essay sample: This study will look at three different firms in different sectors (NIKE, Hewlett-Packard, Coca-Cola) and analyze the effect of good ratings in green policy on finance.
  21. Succession Management Plan: Skills and Competencies
    Business essay sample: The succession management plan outlines the activities and priorities for training potential candidates for occupying strategically important jobs within the Nike Company.
  22. Strategic Marketing Challenges
    Business essay sample: Digitalization has become one of the most prominent trends in recent decades, and it had a substantial effect on businesses regardless of their size or industry.
  23. Changing Footwear Industry: Impact of Online Shopping
    Business essay sample: The footwear industry consists of companies that are engaged in the marketing of footwear such as dress shoes, sneakers, boots, sandals, as well as athletic and trade-related products.
  24. Nike Company Case Analysis
    Business essay sample: Nike is among the brands that can be called world recognized. Not many companies can be proud of such an accomplishment.
  25. Nike's Project Failure with Supply Chain System
    Business essay sample: This case study deals with the effects of Nike's supply chain and ERP systems upgrade in 2000, which was aimed at making it a luminary system, acquired at a cost of $400 million.
  26. Nike: Strategic Operations Management
    Business essay sample: Through well-organised planning and control of business operations, Nike achieves ease of monitoring demand through the supply chain, thereby enhancing efficacy in marketing.
  27. The “Just Do It” Power
    Business essay sample: In the human form, Nike is an American guy passionate about the design, production, and global trading of footwear, clothing, appliances, and accessories.
  28. Total Rewards Strategy in Business
    Business essay sample: Total rewards strategy is a form of compensation and benefits in human resource management that includes different aspects of motivation beyond monetary remuneration.
  29. Nike Inc.: Demand and Supply Forecast
    Business essay sample: An overview of the demand and supply in human resources in the sporting gear industry. Nike Inc. that reflects the general trends in human resource planning in the industry.
  30. Recommendations for Nike in South-East Asia Case
    Business essay sample: The Nike company has grown tremendously within a short span of time into one of the most successful companies in the sports apparel industry globally.
  31. Working Condition in Nike’s Factory
    Business essay sample: The current situation with environmental protection, the treatment of workers, and Nike’s factories in poor countries has significantly improved over the past few years.
  32. Nike Inc.'s Marketing and Communications Plan Nike
    Business essay sample: Nike's strategies as a brand must be improved, updated, and revitalized to the best option if the company is to be successful in maintaining its profit and market position.
  33. Compensation and Benefits Package for Employees
    Business essay sample: Companies’ management needs to define possible benefits for their employees, which can include compensation, rewards, and other elements aimed at engaging staff members.

💡 Essay Ideas on Nike

  1. Nike Golf: Company Analysis and Evaluation Project
    Business essay sample: The paper presents the analysis of Nike Inc.'s business unit - Nike Golf, investigating its establishment history, marketing, and financial strategies.
  2. Promotional Mix for Nike
    Business essay sample: The aim of Nike is to influence a massive populace of target consumers via a prime potential impact. The company uses effective ads to endorse the trademark to clients.
  3. Occidental Petroleum, McKesson Corporation, and Nike, Inc.: Economic Performance
    Business essay sample: This treatise is a report to the Chief Finance Officers of Occidental Petroleum Corporation, Nike, Inc., and McKesson Corporation.
  4. Nike Inc.'s Financial and Strategic (SWOT) Analysis
    Business essay sample: Nike Inc. is the largest supplier of athletic wear with a global market share of 37% started as an importer of Japanese shoes in 1962.
  5. Nike Basic Ratio Financial Analysis
    Business essay sample: The paper suggests an analysis of the NIKE financial ratios to determine whether Nike’s management was able to control financial, production, and operating costs.
  6. Analysis on the Nike’s Financial Positions
    Business essay sample: This paper presents a SWOT analysis and financial analysis of Nike, an assessment of the effectiveness of liquidity management and profitability.
  7. The Nike Inc.: Opportunities and Challenges
    Business essay sample: Main challenges facing Nike emanate from the global financial crisis, which companies are facing currently. As a result, Nike will have to close some of its subsidiary offices.
  8. Nike Inc.'s Career Advancement Programs
    Business essay sample: This work seeks to explore the effects of shadowing and mentoring interventions designed for career development and advancement strategies at Nike.
  9. Nike Promotion and Distribution Strategy
    Business essay sample: The promotional strategies it uses have remained the same, however, the Nike company has taken advantage of the emerging vibrant technology.
  10. Apple, Nike, Walmart, and Amazon: International Management Issues
    Business essay sample: This paper will analyze the management styles and methods used by the leaders of Apple, Nike, Walmart, and Amazon companies.
  11. Nike – Sweatshop Debate: Case Study
    Business essay sample: This paper discusses the role played by the governments where the concerns were raised and the strategic and operational challenges facing managers as shown in the Nike case.
  12. Organizational Analysis of Nike
    Business essay sample: This paper explores branding strategies, internal processes such as teamwork culture and collaboration, and how they help Nike achieve sustained brand relevance.
  13. Strategic Management Analysis Nike
    Business essay sample: The paper gathered analyses and evaluates relevant information on both the Nike company and the industry it occupies.
  14. Evaluating a Corporate-Societal Relationship Preparation in the Nike Company
    Business essay sample: The paper discusses the aspect of corporate social responsibility in the context of Nike, one of the world's leading sportswear manufacturers.
  15. Integrated Marketing Communications by Nike Inc.
    Business essay sample: Nike incorporation was founded in 1964 by Phil Knight, a medium distance runner, and coach known as Bill Bowerman.
  16. Ethical Conduct in Footwear Industry: Nike’s Case
    Business essay sample: The organization declares its commitment to major ethical standards accepted in the industry and its corporate ethical principles and codes.
  17. Nike Financial Ratio Analysis
    Business essay sample: Nike has performed better in the critical ratios that fall under liquidity, turnover, profitability, and debt management.
  18. Comparison and Evaluation of Nike and Adidas Competitive Strategies
    Business essay sample: The paper analyzes Nike Company which opted to move its operations into six regions and Adidas, which has markets in some regions.
  19. Nike Inc.'s Business Process Management Strategies
    Business essay sample: There are four main strategic scenarios from which Nike can choose when considering how to improve its sustainable manufacturing. This paper analyzes these strategies.
  20. Analysis of Nike Inc. Case Study
    Business essay sample: The analysis focuses on Nike Inc., which focuses on business operations, such as global marketing, development, and design of athletic footwear, accessories, and apparel.
  21. Nike Inc.'s Management Quality & Organizational Success
    Business essay sample: The long-term profitability of any organization follows effective management. The most prominent example of such an approach is Nike.
  22. Nike COVID-19 Response: Strategic Management in Action
    Business essay sample: Strategic management is a pivotal aspect of modern business functioning since it allows organizations to incorporate tactics relevant to the available resources.
  23. Nike Inc.'s Marketing and Corporate & Business Strategies
    Business essay sample: Nike Inc. company has been able to achieve overwhelming success due to effective marketing, strategic acquisitions, and pertinent branding.
  24. Sweatshop Issues and Nike: Business Ethics
    Business essay sample: Businesses have an ethical and moral mandate to promote unionization, basic wage, and labor rights for their employees.
  25. Analysis of Nike Company State
    Business essay sample: The objective of the research paper is to examine the Nike company's current state and identify weaknesses and strengths.
  26. How Does Social Media Marketing Affect the Economic Success
    Business essay sample: Social marketing is one of the modern and effective strategies resting on the growing population of social networks and the spread of the Internet.
  27. Nike Company: SWOT Analysis
    Business essay sample: This essay will attempt a SWOT analysis to identify the strengths and weaknesses of the Nike company, as well as its opportunities and risks.
  28. Supply Chain Operation: Nike
    Business essay sample: From the perspective of globalization, Nike’s development principles have allowed it to strengthen the brand value and make it globally recognizable.
  29. Multinationals' International Strategic Planning
    Business essay sample: Each company should adopt the integrating model with a global outreach. Companies like The Walt Disney, Coca-Cola, and Nike, Inc dictate the international market.
  30. Nike Firm's American Advertisement Analysis
    Business essay sample: Nike is attempting to sell its various sporting equipment to all communities through the use of motivational strategies.
  31. Nike Company Marketing Plan
    Business essay sample: In this paper, the marketing plan of the world-famous Nike company is considered to provide information for analyzing the productivity of its activities.
  32. Analysis of Adidas Firm's Strengths and Weaknesses
    Business essay sample: The brand that will be evaluated in this report is Adidas, one of the leaders in the sports apparel industry which provides comfortable sportswear and equipment.
  33. Nike Inc.'s Leadership and Management
    Business essay sample: The paper looks to dissect the leadership and management in premium sports companies like Nike because these aspects are fundamental.

🏆 Best Nike Essay Titles

  1. Affected Business Ethics for Nike
  2. Aligning Profitability and Sustainability: Nike
  3. Analyzing the Market Environment for Nike
  4. How Brand Equity Has Kept Nike on Top
  5. Brand Values and Design Relationship at Nike
  6. Business Ethics Analysis: Employment of Underage Workers by Nike
  7. Hitting the Wall: Nike and International Labor Practice
  8. Governance and Sustainability at Nike
  9. Celebrity Endorsement and Customer Engagement of Nike
  10. Consumer Behavior and Attitudes Towards Nike – Effective Brand Image
  11. Corporate and Environmental Responsibility of the Nike Foundation
  12. Corporate Financing the Financial Statements for Nike
  13. Customer Relationship Management and Nike
  14. Different Controversies Concerning Nike’s Asian Labor Practices
  15. Digital Transformation, the Nike Way
  16. Ethical and Social Responsibility Issues at Nike
  17. Expanding the Playing Field: Nike World Shoe Project
  18. Nike Corporation: International Accounting Issues
  19. Global Value and Supply Chain of Nike
  20. Nike: Company’s Global Strategies and Corporate-Level Strategies
  21. History and Company Situation of Nike in the United States
  22. Human Resources Policies and Strategies of Nike
  23. Inside the Lines: Ethics at Nike
  24. International Business Marketing Strategy of Nike
  25. Management and Leadership Within Nike
  26. Nike: Marketing and New Technology
  27. Segmentation, Targeting, and Positioning of Nike
  28. Nike: The Origins and History of the Successful Athletic Footwear Company
  29. The Transparent Supply Chain: From Resistance to Implementation at Nike
  30. Transnational Social Movements and the Campaign Against Nike
  31. Working Capital and Financial Environment at Nike and Reebok
  32. E-Nike: Nike’s Internet Initiative and Online Marketing
  33. Enterprise Resource Planning: Nike Company
  34. Mission Statement and Vision Statement of Nike
  35. Nike and Corporate Social Responsibility Issues
  36. Nike and Ethical Problems Regarding Outsourcing and Sweatshop
  37. Nike and International Expansion
  38. Nike: Business Details, Marketing Strategies, and Analysis
  39. Nike: From Sweatshops to Leadership in Employment Practices
  40. Nike Company Marketing Strategy and the Differences Between Different Culture

❓ Nike Research Questions

  1. How Does Nike Manage Their Customer Relationships?
  2. What Drives the Equity of Nike?
  3. Which Is an Example of Brand Equity?
  4. What Is the Brand Identity of Nike?
  5. What Branding Strategy Does Nike Use?
  6. Does Monitoring Improve Labor Standards in Nike?
  7. Does Nike’s Recent Acquisition of Converse Strengthen Nike’s Position?
  8. How Does Nike Improve the Quality and Reduce Carbon?
  9. How Nike Affects the Planet, Animals, and Millions of People?
  10. How Nike and Other Brands Make Millions Marketing Star Athletes?
  11. How Nike Changed Its Expansion Strategy?
  12. How Nike Fueled Exploitation of Workers Manufacturing Its Products?
  13. How Can Social Commerce Communication Support Brand Loyalty?
  14. How the Super Brand Nike Make Supply Chains Sustainable?
  15. What Are the Ethical Issues That Affect Nike?
  16. What Have Been the Critical Success Factors for Nike?
  17. What Responsibility Does Nike Have for Conditions of Work at Foreign Factories?
  18. Why Has Nike Become Such a Leading Sports Transnational Corporation?
  19. Did Non-governmental Monitoring Improve Working Conditions in the Case of Nike and the Footwear Industry?
  20. Does Nike Use Ethical Business Practices?

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