Have you ever stood in line for the Travis Scott burger at McDonald’s? Then you should know the extent of how celebrity endorsement can skyrocket a brand’s popularity and sales. Read this article to learn more about celebrity endorsement marketing and how your favorite stars are making their mark in the advertising world!
🔝 Top Celebrity Endorsement Marketing Strategy Examples
- Delta Shoes Company: Market Strategy
- When and Why Is Celebrity Endorsement an Effective Advertising Strategy
- Consumer Attitude & Behavior in Marketing Campaign
- Integrated Marketing Communications by Nike Inc.
🌟 Celebrity Endorsement Marketing: Definition
Celebrity endorsement (also known as celebrity advertising or celebrity branding) is a marketing strategy that uses a famous person’s image and fame to promote a product or a brand. This strategy can also help leverage the celebrity’s success and to spread awareness about a cause.
What Are the 4 Types of Celebrity Endorsements?
There are 4 ways in which a celebrity can endorse products or services:
|Celebrity commercials and ads||Advertisements of this kind can appear as videos and banners on social media, paid campaigns, or even on bumpers.|
|Celebrity appearances in events||Brands often invite famous people to present a new product or host virtual events.|
|Celebrity signature products||Some companies directly use a star’s face or name in their product line.|
|Celebrity spokesperson||This is more common in non-profit organizations. The celebrity is meant to attract people while speaking in the name of the cause.|
How Does Celebrity Endorsement Increase Sales?
Online statistics show that celebrity endorsement can significantly boost a brand’s sales. Why does it happen? Well, it’s primarily thanks to the influence of media, which offers a glimpse into the personal lives of celebrities. This makes them more relatable to consumers, who associate them with a brand. When more people see a star using a product, they are more likely to be intrigued and consider trying it themselves.
👩🎤 Celebrity Endorsement vs. Influencer Marketing
Celebrity endorsement and influencer marketing are popular domains of the branding world. However, a few significant differences distinguish them from each other.
Feeling confused about these strategies? Here is a comparison that may help you differentiate between them better:
|Influencer Marketing||Celebrity Endorsement|
|This strategy uses social media influencers— internet celebrities or experts in their niche.||Celebrity endorsement employs celebrities’ fame to advertise their service or product or spread awareness.|
🛍️ 5 Recent Examples of Celebrity Endorsement Marketing
Finally, let’s learn about some of the best and most successful celebrity endorsement marketing campaigns in recent years:
- Corona and Snoop Dogg
The famous rapper paired with Corona and decided to go big on the commercial. Snoop Dogg starred in their ad, which was presented during the Golden Globes. It allowed Snoop Dogg to earn a total of 10 million dollars from the deal.
- Tampax and Amy Schumer
Tampax and the famous comedian Amy Schumer went to spread awareness about the taboo topic of periods. Their partnership started in July 2020 when the brand released a YouTube series featuring Amy Schumer. In those videos, the actress talked about hygiene and personal health, encouraging society to let go of outdated beliefs and their negative impact.
- McDonald’s and Travis Scott
McDonald’s signed a contract with Travis Scott, the famous American rapper, in September 2020. The result of their collaboration, “The Travis Scott” meal, got so popular that it created a supply shortage when it was released. It quickly becomes a best-selling menu item.
- Mint Mobile and Ryan Reynolds
Ryan Reynolds made headlines when he partnered with Mint Mobile in late 2019. The partnership was so successful that Reynolds now owns the company.
- Nike and Billie Eilish
Nike joined forces with Billie Eilish to reach her significant number of Gen Z followers. They collaborated to produce two distinctive types of sneakers, as well as a hoodie, t-shirt, and sweatpants. The designs incorporated elements of Billie’s signature style, including her preference for loose-fitting clothes and bright colors, resulting in a genuine and unique collection.
Other examples of companies with excellent celebrity endorsement marketing strategies are:
We hope this article helped you understand what celebrity endorsement strategy is like in marketing. Good luck with your business assignments!