Business strategy is a general plan of the actions and decisions necessary to make a company or organization more successful and profitable. A good strategy is to provide a clear roadmap to the desired goals.
If you need to write an essay on business strategy, you might want to focus on developing a company’s vision or defining its competitive advantage. Another idea is to look at various types of business strategies and compare their effectiveness. A good option for a more serious assignment would be to create a business strategy for a particular company.
Keep reading to find a comprehensive list of free business strategy essay examples written by A+ students. Get inspired to write your own essay!
Summary The purpose of a social enterprise is to balance the profits and the benefit to society. “The Moss Village” aims to transform the vision of the modern community and housing by designing and constructing houses that are energy efficient and where the inhabitants can use nature’s resources with caution....
Business sustainability is a concept that largely determines organisationsâ market success and development opportunities both in the short and long term. According to Muntean (2018, p. 335), three key dimensions should be taken into account when discussing this indicator â âsocial, environmental, and economic aspectsâ. Business sustainability is the responsibility...
Background The growing environmental awareness is undoubtedly a key driver behind the adoption of technologies that support the efficient use of forest resources. Lean industrial procedures, structural connectors, and adhesive systems are used to develop high-performance and reliable engineered wood products for the building sector (Mallo, 2017). Among notable innovations...
Qualitative research relies on unstructured data and forms of data analysis that are not numerical. There is no consensus about which type of research is superior – qualitative or quantitative. In actuality, their validity and practical use depend on the subject matter that is being investigated. In other words, research...
Abstract The segmentation, targeting, and positioning (STP) model has gained massive relevance in the current competitive business environment. As shown in the discussion, it is not possible for a firm to meet the needs of all customers in a diversified market. When one product is developed for all customers, it...
Corporate Strategy Analysis Strategic Choices Johnson and Johnson is a multinational company operating in several markets connected with healthcare products and services. According to Johnson & Johnson’s (2019a) annual report for 2018, the company operates in more than 60 countries with more than 260 companies. Even though all the company’s...
Introduction One of the essential parts of any business research is the choice of proper research methods and data collection techniques. They need to correspond to the intentions of a scholar in terms of receiving the fullest information possible on the subject of research. Therefore, special attention should be paid...
Portfolio management is the professional asset management of various securities aimed to meet the long-term financial objectives of a company. Successful portfolio management requires the ability to consider strengths and weaknesses of each particular asset, follow market fluctuations, and weight opportunities and threats of a wide range of investments (Connor,...
Introduction PepsiCo is one of the most prominent players in the global food and beverage market. The change in the attitude of customers towards their health and the products they consume has led to the necessity of taking new measures in order to remain on this market. In the present-day...
Introduction Studies show that globalization plays a crucial role in defining the operations of organizations around the globe. Firms struggle to provide the best services for their customers in order to maintain a competitive advantage over their competitors. However, it is fundamental that any business organization employs effective strategies so...
Introduction BlueJeans is a technology company that offers video conferencing as a critical service of cloud computing. The growing trend of globalization led to the establishment of the company in 2009 by Alagu Periyannan and Krish Ramakrishnan in San Jose, California (BlueJeans). Over a decade, the company has made tremendous...
The Allure Cruise Lines Company is a well-known company in the world. The policy of the company seeks global expansion and as a result, signs agreements with other companies and recruits people belonging to different nations. It is necessary to coordinate its domestic policy with international operations in order for...
The connection between organizational structure and strategy has always been one of the most debatable questions in business. Some specialists consider that strategy follows structure since it is necessary to know on what system the process of planning should be based. Others are convinced that structure depends on strategy because...
Production planning, scheduling, and control involve the identification of the time and volume of production, to ensure that the items of interest and produced at optimal costs. The artifact that is relevant to this area of knowledge is optimization modeling and solution techniques. The president of Southwestern University has noticed...
Introduction In the modern business world, the level of competition among organizations increases daily. The need for the continuous updating of technologies, products, and services, as well as expanding the assortment, which implies the satisfaction of new market needs, leads to fierce competition that many enterprises have to face. An...
Current Situation Current Performance In 2019, Netflix demonstrated successful performance in its business industry. The companyâs total assets are estimated at $33,975,712, while the market shares reached $437,799 (basic) and 451765 (diluted). As a result of its investment activity, Netflix received $387,064 of cash.[1] Strategic Posture Mission: Netflix provides customers...
Crafting and Executing Strategy Strategic planning is vital for the success of an organization since it enables several business ideas to be realized (Pirraglia, 2012). Business professionals should use strategic planning models so as to shape the business towards its success. In this paper, the author will focus on the...
The more successful we want our company to be, the more planning we will have to do. The factor of strategy as a serious factor of any business well-being is regarded by numerous economists and thinkers. Nowadays, all steps of an average entityâs life are previously drafted, checked and explained....
Introduction Company Profile Barrack Gold Corporation was established in 1983 and has grown to be the leading global producer of gold. This is evidenced by its vast gold production and reserves as well as solid market capitalization. It has 26 operational mines and avows to maintain this by searching, acquiring,...
Introduction Kudler Fine Foods is a successful gourmet food store situated in south California and was started by Kathy Kudler (Apollo Group, Inc., 2003). Established in 1998, the main objective of the company was to provide its customers with top quality foodstuffs and wines in an exclusive consumer environment (Apollo...
Introduction Globalization and the innovative growth of communication technology leads to the increasing number of competition in the industry. More companies join the international market to sell their products to new customers and purchase the necessary resources from global suppliers. Influential technological enterprises started to incorporate complex supply chain systems...
Abstract In a highly digitalized world, companies have been making a move toward paperless solutions that allow for streamlining everyday processes, reducing costs, and boosting performance. However, smaller organizations may not have the necessary resources to implement paperless quickly and efficiently. The limitations associated with resources may be solved with...
The Tuareg people in North Africa have a proverb that says: âWhen the music changes, then the rhythm of the dance must change, tooâ. Leaders of an organization may be the ones who choose the tune, but if it is not approved by the majority of the employees, the desired...
Introduction The present-day business world dictates its rules to international companies. It requires them to correspond to the principles of sustainable development through the implementation of various strategies. However, strategic choices can be challenging due to the presence of numerous factors defining their success on the market. In this case,...
The soft drinks industry has been among the most vibrant and profitable for a long time, but has now come under great criticism for its products’ health effects. As obesity and other health complications become a priority in many countries, the industry is facing criticism from stakeholders in the health...
Introduction With the rapid globalization aided by technological advancement, the information technology industry has bequeathed man with easy way of communication that is more complex than the traditional methods. The mobile telephony sector is growing faster and companies are venturing in the industry to provide quality services and products in...
A Summary of Recommendations The General Civil Aviation Authority requires an effective plan to change its current customer service and increase customer satisfaction. It is supposed that the company should have greater awareness and sensitivity regarding customers. The recommendations for improved customer service involve : the establishment of the Customer...
Introduction The purpose of the paper is to prepare a strategic plan for Dunn Brothers Franchise Inc to introduce a new food menu, which is popular with the customer. Like Starbucks or Caribu Coffee, the company has financial resources and capabilities to expand its business in the US market as...
Introduction Within the last decade, effort has been made to identify paradigms (Schendel 1994, p. 2) and come up with new approaches (Rumelt, et al. 1994) to the concept of strategy. Indeed the diversity of the field makes it improbable to be treated as a Lakatosian research programme (Chalmers 1982,...
How the business environment is considered in strategy formulation Contexts of Business strategy The key principles of the business strategy, as well as the context, associated with the strategic approaches in order to provide superior values, outlining the differentiation and the core competencies of any organization. The context of the...
Introduction British Airways is an international and UKâs largest airline that currently operates to over 300 destinations in different countries across the world at different schedules. The formation of the British Airways originated from the March 1974 dissolution of two constituents of the British Airways Group (British Overseas Airways Corporation...
Executive Summary The Dolphin Hotel group is regarded as one of the most challenging projects for the construction company. In fact, the project presupposes the construction of a 5 star quality level hotel with all the required appliances and equipment for the comfortable accommodation of the visitors, and creation of...
Introduction A company can increase its worth by using modern strategies of acquisition this ensures that one always maintains that competitive edge over its peers (Thinking Managers, 2005). This paper is about evaluating the sources of valuation and their limitations. It also gives some of the justifications companies use when...
A strategy is a leading necessity for any modern business because of its indispensable presence in all companies, becoming the vector of their activity and expansion, growth of their popularity and exploration of new spaces or retention of the common profit rates to sustain shareholdersâ satisfaction. One who does not...
Introduction Strategy and policy are two distinct words with different meaning but often used in conjunction to spell out business operations of any corporate organization. Strategy can be defined as long term action plan or course of action that is concisely designed to enable the achievement of particular goals and...
Executive Summary Change management is a word that may appear to be a cliché and straightforward act, process, of instances of transforming or being transformed. Modern theorists on the other hand have spent decades conceptualizing the complex and unpredictable process involved in the transformation process. To them, change management relates...
Executive summary The paper begins by defining what a strategy is in corporate organizations and explaining the meaning of corporate planning. The impacts that are observed in changes of organisational structure on the PowerGenâs corporate planning process are discussed. This is during the period beginning 1990 to1998. The core competencies...
Introduction Just a little more than a hundred years ago there were one and a half billion people on this planet. Today, there are more than six billion (Arthur & Shefrin, 2003). There has been a revolution in the way food is produced. Pesticides have grown our ability to produce...
Introduction A business plan is an integral part of the smooth and effective running of an enterprise. Towards this, business requires strategic planning. Globally, people are looking for self-employment and, in this endeavor,, starting a small business is a basic necessity and the success of these businesses is pegged on...
Introduction Increasing demand and consumption of electricity in many different regions of the world continues to change the global electricity landscape. For instance, in 2007 electricity consumption increased by 2.6%. Studies show that the worldâs electricity consumption will grow by 12% by 2012. Previously, the electricity industry was only dominated...
Introduction Due to the constant increase of competition in the retail industry, retail consumers, in developed countries, are no longer motivated to shop in a store based on price alone, todayâs retail clientele chooses a retail store based on the entire shopping experience. Wal-Martâs success in global market is explained...
Demand for cell phone is increasing globally. Analysts estimate that over 282 million hand sets were shipped in the first quarter of the year 2008 which was 14% more compared to the same period in the previous year. Most of these growing markets are in Africa and Asia. With this...
The invent electronics is a manufacturing company of small appliances with the use of the brand name. The small appliances will be created and designed to fit the needs of households. The company has a vision and mission statements to guide the company in achieving its objective. Vision statement: To...
Introduction Albeit the strong competition from conventional retailers and supermarkets, Abercrombie & Fitch has maintained its niche in the retail sector by ensuring its created quality standards that are based on many responsible factors: preferences for clothes products. In addition, Abercrombie & Fitch has built its entire business on its...
Outline This paper is a case memo about the operational as well as marketing strategies relating to the famous household products brand The GHB (Global Household Brands). GHB is dealing with household items and cleaning materials. The brand was introduced by Block Drug which is a billion-dollar company producing a...
Introduction Business strategy has been important to the area of business studies for many decades. However, the general idea about strategy is made of many concepts, terminologies, jargons, and scholarly publications. Furthermore, the importance of this small word to business is undeniable. For the very simple reason that all successful...
Executive Summary The Walt Disney Company was founded by two brothers Walt and Roy Disney in 1923 as a cartoon studio. Mickey Mouse was the first cartoon with synchronized sound to be produced. In 1954, the company developed its first television program known as the Wonderful world of Disney. The...
Introduction It is strongly supported that an IT strategy that is focused on maintaining a cutting-edge technology position is the most effective way to support all sorts of overall business strategies. Development in business communication technologies has found its place as one of the key components of management considerations. It...
The term âstrategy in actionâ is used in companies through several mechanisms. In most firms, however, the notion of strategy in action refers to the manner in which companies use these strategies to meet goals. These techniques include ideas and people combined to realize results. The events that led to...
Multinational Corporations use various market strategies to enter the Chinese automobile industry. The strategies detailed in this study examine market environmental, transaction-specific, competitive strategic factors, and organizational capabilities that influence the choice of market entry. The study researches factors that have influenced the choice of market entry modes for Multinational...
Introduction The company chosen for the project is J.Sainsbury Plc (JS). More than 98000 persons have been employed at various outlets, stores and offices of the company. The retailing of its products is done through supermarket type of chain stores. The company has optimistic plans for the future. In this...
Overview of Company Steve Jobs is best known to the world as the CEO of Apple, which he co-founded in 1976 (APPLE 1). He is also the co-founder of Pixar Animation Studios. Apple is one of the topmost technological companies in the world with its award-winning Macintosh computers, OS X...
Introduction Corporate strategy refers to the policies, schemes and devices a firm or an organization applies regarding the sales of its product as well as maintaining cohesion between and development of all its departments at large. Marketing is one of the most imperative phenomena of every business plan and an...
Most organizations succeed in their operations when their management implements strategies that are commensurate with objectives and goals that have been stipulated within the organization’s constitution. Steve Jobs was appointed the Chief Executive officer of Apple Company and he adapted personal and business strategies that helped the company to succeed...
According to Freiberg (1996), Southwest Airlines is the sixth largest airline by revenue collected annually in the United States and it is also the largest airline in the number of passengers carried domestically every year. The Airline flies over sixty four destinations throughout the United States. That amounts up to...
Introduction Blockbuster Inc. is an American company that is involved in the music, movie, and game rental business. It is one of the leading companies in the world with video and game rental supply chains of DVD stores. The company has its headquarters in Dallas, Texas. Blockbuster Inc. was founded...
Introduction The creation of strategies may be a one-sitting process and thus perceived to be easy and successful. However, the strategies put in place will have no meaning if not well implemented. In fact, the implementation part is what causes failures from the side of the management. In order for...
Introduction Nissan is a Japanese auto manufacturer founded in 1933, one of the largest in the world. As of 2018, it ranks the 8th in the global automaker ranking (3rd among Japanese manufacturers, after Toyota and Honda, according to the American Customer Satisfaction Index Home research (Sauter & Suneson, 2018)....
Introduction The soft drinks industry has grown immensely over the years as different industry players struggle to achieve market leadership and control over their competitors. The Coca Cola Company and PepsiCo are notably the global industry leaders as far as soft drinks are concerned. From high annual profits to huge...
Introduction Apple Technology Company is one of the greatest technology companies in existence today with a desirable household name all over the world. The development of Apple computers is traced back to Steve Jobs, Ronald Wayne and Steve Wozniak who came together to develop the first product of the company...
Introduction Tesla Motors is a car manufacturing company located in California in the United States of America. Its area of focus is on the production of electricity-powered vehicles, solar equipment, and lithium batteries. The company seeks to manufacture automobiles that meet the price and quality demands of the common customer....
Attractiveness of U.S. Airline Industry At the moment, the U.S. airline industry remains attractive both for investors and companies which want to enter this market. However, it suffered from several critical problems in its past. First of all, the increased price for fuel preconditioned extra spending and the high cost...
Introduction The most successful companies design innovative approaches that make them different from their competitors. Business models indicate their opportunities and operating implications. Different competitive models are used for strategic management in order to implement short- and long-term goals. The main goal of this paper is to discuss models for...
Differentiation Business organizations use differentiation strategy in a bid to convince customers that they sell unique products for the customers to purchase them. The success of the strategy is seen when customers develop loyalty to products sold in particular business organizations. Although the foundation of differentiation is not as clear...
Introduction Business organizations run on objectives. Most organizationsâ ambitions usually involve survival, profitability and growth (Slack, chambers, & Johnston 2007). Once an industry becomes concentrated, the next most viable option for a business to do is to expand its operations. These growth strategies are divided into concentration and diversification strategies....
Benefits, limitations, and potential pitfalls or challenges related to strategic planning Numerous organizations, including those that claim not to employ strategic planning initiatives in their operations deploy their tools in varying extents. Scholarly research indicates that companies that employ strategic planning concepts have higher possibilities of success in terms of...
Synopsis of the Issue Kazuri Handcrafted Jewellery is one of the leading manufacturer and distributor of handmade jewelleries in Africa. Situated in Nairobi, this firm has been exporting its products to the United States, Canada, South America, Mexico, and the Caribbean. Its exports are sold by exclusive distributors in these...
Planning is a crucial part of any progress. It is especially important in the sphere of business. Independent business makers and big companies are in equal need of proper projects, a plan divided into stages and the awareness of the business priorities. Planning and strategy provides the business managers with...
Introduction The computer industry is a competitive field characterized by dynamic innovations and technological advancements. The industry is trendy since consumers are technology-oriented with ever-changing demands. As a result, computer manufacturers need to be watchful of the trends and consumer demands since the ability to cope with the demands helps...