International marketing as a field of knowledge refers to effective strategies for advertising and promoting products globally.
Students often write papers about marketing campaign strategies on social media. Another interesting option for an international marketing essay is to discuss the reasons behind the success or failure of a certain marketing strategy. Recent marketing trends worldwide are also worth analyzing. Finally, one might want to look at the aspects of cultural differences and misunderstandings.
Below you can find a collection of outstanding international marketing essay samples. These papers will help you get inspired and start writing your work.
Introduction International marketing has become a common phenomenon particularly after the increase in economic globalization witnessed between mid 20th century and the 21st century. Majority of the firms has devised several ways of enticing foreign based consumers, who are accustomed to products from other competitors. It is worth noting that...
Introduction International advertising provides communications with mass markets, so analysis of the county of origin effects and consumer behavior issues are crucial for the overall success of an international company and international advertising campaign. International advertising can be seen as a one-way channel. International advertising is set, standardized, less adjustable,...
SIntroduction Trading in the international market has been the trend in the recent past. Many companies are trying to expand their market from a single country to multiple of countries. Globalization could be the greatest motivator to unprecedented interest in international trade. Globalization has opened up countries creating an environment...
Introduction Background Poland is a country in the Eastern Europe that bonders Russia, Lithuania, Byelorussia, Ukraine, Slovakia, Czech Republic and Germany and with a national border of 3582 kilometers. The total area of the country is 312685 km2, making it the ninth biggest country in Europe (Nask). After communism fell,...
Introduction International business is much complex both in establishment, management, and marketing relative to the localized venturing (Daniels, Radebaugh & Sullivan, 2007:57). The latter asserts that extension into the international markets by an international organization comes with a rather unprecedented diversity and complexity that calls for variation of the companies...
Introduction This paper focuses on an American company Apple Inc. commonly referred by the market players as Apple. The company has managed cut a substantial niche in the increasingly competitive personal computer (PC) manufacturing industry. Apple’s success has been attributed to its ability to pursue a unique path of originality...
Introduction Fiat group is one of the companies that founded the motor industry in Europe. Immediately after the company was established, it started pursing critical growth strategies, that have been able to make it become one of the strongest international companies with technological prowess, innovative spirit, advanced organizational and production...
Introduction KFC is a huge multinational firm that was founded in Kentucky in 1964. It currently operates in 74 countries. In1986 the company was acquired by Pepsi co. Inc which later changed its name to YUM Brands Inc (Burroughs, 2008). On the other hand, McDonald Corporation is the largest fast-food...
Introduction In the Southeast of the Indochinese Peninsula lies one of the world’s troubled countries; Vietnam. With a vast expanse of 331,690 kilometers square, the country is bordered by the Gulf of Tonkin, South China Sea, Gulf of Thailand, Laos, and the Republic of Cambodia. The most remarkable feature about...
Introduction Vitamin water is a hydrating beverage with good tasting, composed of essential vitamins for a healthy functioning of the body system. The bottled water has about fifteen flavors, in addition to essential vitamins, which are not available in the regular water. The labels on the container indicate the content...
Terms of reference I was commissioned to prepare this report as an advice to a Chinese company specialized in developing gaming application in its endeavor to venture in the U.K market. As can already be known, domestic markets differ from international or foreign markets in many ways. Understanding the business...
Introduction Market research is a vital for any organization that wishes to expand in other markets. This process solidifies organizations knowledge of a market on and before venturing in such a market. This report provides an insight about the market weather and environment in the Asia Pacific with regard to...
Introduction The modern world of business has been faced with unprecedented changes, among them Globalization, which has become part and parcel of our lives. It provides firms with remarkable opportunities and daunting challenges. International expansion has become a persistent and prominent strategic response to global economic dynamics for a large...
History and Location of the Company Dr. Pepper/Seven Up, Inc has been in existence for over 200 years and currently, it has more than 50 brands in the market. The company is situated in North America. They replaced an old drink which was founded 200 years ago with current brands...
Introduction Garuda Indonesia Airlines is an international world class Indonesian airline that connects Indonesia to other parts of the world. The company has over the years positioned itself as one of the most competitive company in the air transport industry in Asia. The competition and global market are some of...
Introduction In 1999, two friends, James and Paul came up with an idea of establishing a joint business. The issue was raised by Paul as they were sharing drinks as usual. After contemplating on the kind of business to establish, they realized that demand for clothes in Chicago was high...
Why MNCs are scrambling for China An AT Kearney report in 2004 indicated that China was the most favorable FDI destination in the world. This meant that more and more businesses preferred to invest in China more than any other Nation in the world (AT Kearney 2004). What could have...
Executive summary Surf mode is an Australian enterprise that deals in the manufacture and marketing of sporting apparels with a leading share of the sporting industry market in Australia, Europe and Asia. The company is headquartered at Sydney where its main factories are located but has subsidiaries in London, Frankfurt,...
How Wal-Mart continued its extraordinary growth Introduction Over the years, Wal-Mart has witnessed rampant growth both in its domestic and foreign markets. This is evident from the fact that the firm has been able to establish a number of stores. For example, the firm has established approximately 3,200 stores in...
Amy’s Ice Creams – Background and Introduction Amy’s Ice Cream is an ice cream company launched at Austin, the capital of Texas, United of America. “1984 – Amy’s writes a hot check to open the first Amy’s Ice Creams on Guadalupe!” (Amy’s Ice Cream Austin). Currently, Amy’s have 13 launches...
Introduction I am employed in the research and Development Department of Excellent Products, inc. who is located in Lansing, Michigan? My CEO believes that the company may have potential expansion capabilities outside the United States of America and has asked me to find and assess information on the cultural fit...
Introduction The world is at this instant becoming a global village. So, the market’s chunks are now combined with different areas and thus the concept of the global market arises. To demonstrate in a global market, first a firm has to decide how they can enter a new region. Among...
Executive Summary This report discusses various factors that need consideration while a product is introduced into a new consumer market, Singapore by company called Singapore Foods Inc. which is mainly indulging in the business of different kinds of ice-cream. While analysing the prospects of marketing a new item like ice...
Outline Introduction Background about Lincoln Electric Learning gleaned from previous experiences LE’s entry into Japanese, South Korean and Chinese markets Japan South Korea People’s Republic of China How should LE enter Indian Markets? First option- LE acquiring an existing welding business enterprise Second option: LE entering into strategic alliances with...
Introduction Entering a foreign market is not an easy task. It is similar to starting a new company i.e., it involves all the managerial functions and operational functions. Before entering the foreign market it is important to make a profile of the potential market. We should conduct an overall study...
Introduction Background to the study Thailand is an independent country with a constitutional monarchy type of government that was adopted in 2007 through a referendum. The country has a total population of 64.3 million of which 20% is composed of urban population. The population is composed of two main ethnic...
Outline This analytical report focuses on a company’s business expansion into a selected foreign country. The company selected for the study is SonAir, which is a business unit of SonAngol Oil Company. The transnational operation strategy adopted by the company to gain entry and become profitable in the foreign country...
Introduction Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing in special fields includes the marketing of services, agricultural marketing, and international marketing. In this context, we analyze international marketing which entails marketing across political boundaries, as well as the marketing...
Chapter 1 This chapter introduces global marketing and its benefits to the business community. Companies should embrace good marketing if they are to succeed in a global market that is characterized by slow growth and high competition. Consumers face an abundance of choices in seeking to satisfy their needs, thus...
Executive Summary Company Back Ground The Golden Circle Company (GCC) is one of Australian fine fruits and vegetables manufacturer, which produces more than fifteen varieties and one of the largest pineapple processor. Located in Northgate a northern suburb of Brisbane the company has started operated since 1947. The company has...
International business is much more complicated than domestic one and opening a US-style retail store in Venezuela involves many risks, like social, cultural, political, and legal, mainly because the economic, legal and political systems of the two countries differ a lot. (Price, Waterhouse, 2008) The following explains the various aspects...
Executive summary As a firm expands its products abroad, it has to market them so that the sales in the foreign market can be more and the people can be aware of it. This, therefore, means that a firm should focus on the world market instead of the domestic market....
Before making business decisions it is essential to carry out an analysis of important aspects that determine success. This paper discusses the important aspects that are necessary before getting into a new business venture. This analysis is vital for expansion which is the next move by our company. The first...
Since 1986, the Saudi riyal has been pegged to the US dollar (SAR 3.75 per USD). This aspect means that the Saudi monetary policy is based on a fixed exchange rate. Therefore, the riyal trails the USD in all aspects. For instance, if the USD increases in value, an equal...
Introduction This is a strategic report for Ford Motor Company for the next five years. It set year 2005. The report will be based on SWOT and PESTEL analyses, and will give recommendations for further improvements and growth strategies. Historically, Ford sought to compete against the industry’s leader, General Motors,...
Introduction In the recent past, trading activities have become increasingly global in some way because of the need to gather and increase the company’s financial bases. This has been attributed to increased growth and sophisticated approaches that organizations are using nowadays to conquer markets. (Hollensen, 2004) Due to modernization and...
China is the world’s most populous country and one with a very rapidly growing economy. In fact China’s gross domestic product has been estimated to have grown at 9.9 percent in year 2005 which is astronomical for any country to achieve. It is forecasted that China will perform just as...
Introduction Starbucks is the largest coffee company in the world that since its foundation in 1971 in Seattle, the United States, has expanded into more than sixty countries. In North America, Starbucks is a phenomenon: it is a universally recognizable and beloved brand. Outside the North American market, however, Starbucks’...
Introduction Globalization is redefining the marketplace environment as companies try to explore new markets beyond their national borders. The improved technology in the field of transport and communication has made it possible for firms to move their goods with ease and engage with local and international business partners in a...
Abstract This is a point that between marketing and the business which enhance the relationship between them. In our project, we are going to find out the way this relation works and affects the business law about the marketing. Under the new global economic conditions, particularly the emergence of economic...
Abstract Global cultural difference is a major concern for companies operating in the global market. In this research paper, the focus was to investigate these differences, the impact on international companies, and determine how they can overcome them. The researcher collected information from books and reliable online journals to explain...
Executive Summary This project explores the entrance of Amazon to India, including such sections as an introduction, company review, industry overview, regional analysis, and conclusion. The paper begins with the topic presentation and challenges associated with entering the Indian market. The proactive integration of adaptive strategies allowed Amazon to succeed...
Introduction This paper underscores the importance of aligning business goals with market dynamics in international trade. The document is divided into two sections. The first one outlines a short list of characteristics of four types of companies that plan to enter foreign markets to expand their businesses. Samsung is selected...
Company Profile Etihad Airways is a national carrier in the United Arab Emirates and the second-largest fleet in the region. It was established in July 2003 by Sheikh Khalifa bin Zayed Al Nahyan through his Royal (Amiri) decree. However, Etihad Airways commenced operations in November the same year. Since then,...
Introduction As markets turn global at an increasingly fast pace, internalization continues to attract widespread attention from scholars and practitioners as one of the most viable strategies for firms to realize competitiveness and sustainable growth (Zeng et al. 2012). The advent of the knowledge economy era and emerging information and...
Introduction Culture may be loosely termed as the way of doing things by a given group of people. This assemblage of people may be a country or community. International marketers often realise the need to understand the prevailing culture of their target market before launching marketing campaigns in the said...
Introduction In the recent past, companies have increasingly gone global in an attempt to expand their respective market shares. However, such multinational companies face numerous challenges in the international market, a situation that may limit their growth. For marketers to succeed in the global market, they have to consider the...
Marketing Report At the turn of the third millennium, it becomes increasingly obvious that society is developing along the path of expanding the interconnection and interdependence between different countries and their cultures. This process covers various spheres of public life in all countries of the world. Today, it is impossible...
Introduction As one of the biggest and the most rapidly growing economies in the world, China is attracting to its markets and abundance of foreign companies of all types, sizes, and strategies. However, the most controversial questions for foreign companies are whether or not it is worth to enter the...
Introduction The modern world cannot exist without the Internet and international marketing. People exchange information, share their ideas, develop business relations, and sell or buy different products and services online, relying on the possibilities of international marketing (Wood 2013). Today, a person could buy an item and ask to have...
Executive Summary The purpose of this paper is to develop an international marketing plan for Emaar Properties since the company would enter a foreign market (preferably London, England) in order to expand its business operations within the British territories. As a result, this research first prepares a brief overview of...
Introduction Culture is the acceptable way of doing things in a given society. Members of the society learn to conform with the cultural norms as they grow up. Cultural patterns in a society dictate the appropriate responses to different social situations. Culture encompasses people’s thoughts, words and actions. There are...