Introduction This paper underscores the importance of aligning business goals with market dynamics in international trade. The document is divided into two sections. The first one outlines a short list of characteristics of four types of companies that plan to enter foreign markets to expand their businesses. Samsung is selected...
Company Profile Etihad Airways is a national carrier in the United Arab Emirates and the second-largest fleet in the region. It was established in July 2003 by Sheikh Khalifa bin Zayed Al Nahyan through his Royal (Amiri) decree. However, Etihad Airways commenced operations in November the same year. Since then,...
Introduction As markets turn global at an increasingly fast pace, internalization continues to attract widespread attention from scholars and practitioners as one of the most viable strategies for firms to realize competitiveness and sustainable growth (Zeng et al. 2012). The advent of the knowledge economy era and emerging information and...
Introduction Culture may be loosely termed as the way of doing things by a given group of people. This assemblage of people may be a country or community. International marketers often realise the need to understand the prevailing culture of their target market before launching marketing campaigns in the said...
Introduction In the recent past, companies have increasingly gone global in an attempt to expand their respective market shares. However, such multinational companies face numerous challenges in the international market, a situation that may limit their growth. For marketers to succeed in the global market, they have to consider the...
Marketing Report At the turn of the third millennium, it becomes increasingly obvious that society is developing along the path of expanding the interconnection and interdependence between different countries and their cultures. This process covers various spheres of public life in all countries of the world. Today, it is impossible...
Introduction As one of the biggest and the most rapidly growing economies in the world, China is attracting to its markets and abundance of foreign companies of all types, sizes, and strategies. However, the most controversial questions for foreign companies are whether or not it is worth to enter the...
Introduction The modern world cannot exist without the Internet and international marketing. People exchange information, share their ideas, develop business relations, and sell or buy different products and services online, relying on the possibilities of international marketing (Wood 2013). Today, a person could buy an item and ask to have...
Executive Summary The purpose of this paper is to develop an international marketing plan for Emaar Properties since the company would enter a foreign market (preferably London, England) in order to expand its business operations within the British territories. As a result, this research first prepares a brief overview of...
Introduction Culture is the acceptable way of doing things in a given society. Members of the society learn to conform with the cultural norms as they grow up. Cultural patterns in a society dictate the appropriate responses to different social situations. Culture encompasses people’s thoughts, words and actions. There are...
