Brand Management Paper Samples

Apple Company Managerial Decision-making

Introduction The business sector has increasingly become competitive. This situation has forced businesses to make radical decisions to meet the ever-rising consumer needs and fluctuating market demands. As a result, managerial decision-making has become a crucial part of business processes to enable them run objectively. Accomplishment of organizational goals and...

Samsung Group Global Market Developments

Introduction Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure. The headquarters are in Seoul, South Korea. It has manpower of more than 345,000 employees. The company is a leader in the electronic...

New Zealand’ Energy Drinks Industry Marketing

Market Measurement New Zealand beverage industry has undergone a significant revolution. This has resulted from emergence of new categories of beverages specifically energy drinks. The transformation has culminated into a high rate of growth witnessed in the functional drinks market segment. Upon introduction of energy drinks in New Zealand, consumers...

BlackBerry Brand Management and Competition

Brand refers to the name or symbol that differentiates products or services. A brand has either intangible or tangible characteristics. Branding refers to the process that businesses use to differentiating their products or services. Different producers use different components of product mix for marketing their products and services. Branding influences...

Kitchen Fashionable Furniture Company’s Marketing Plan

Kitchen Fashionable Furniture (KFF) is a company that is focused on selling kitchen furniture, accessories, and other staff produced by fashionable brands to customers. The company is comparatively new, and it is focused on the satisfaction of its main customers needs for high-quality and fashionable furniture and staff that will...

Unilever Company: “Dove” Brand Evolution

Introduction The brand management aspect of marketing plays an important role in fostering an organization’s competitive edge. Brand management focuses on creating a desirable image of the product or service through effective analysis and planning. In the analysis and planning aspects of brand management, the focus is on essential elements...

Product Development Life Cycle Phases

The product development life cycle demonstrates phases through which a product creates revenues or starts to be beneficial for the organization. The income generated is compared to sales alongside time, to produce a curve forming the basis of the product development life cycle. These phases are developmental phase, introduction phase,...

Alibaba Group: New Brand Strategy

Introduction Alibaba Group Holding Limited is one of the leading and fast-growing e-commerce companies in the globe (Wulf 2). The company offers “a wide range of business models for consumers, businesses, and manufacturers via its web portals” (Wulf 2). The other services provided by Alibaba Group include cloud computing, electronic...

Emirates and Etihad Airlines’ Brand Management

Analysis of the marketing process Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services (Stokes & Lomax 2008, p. 221). For instance, one can mention such aspects as the safety of the flight, scheduling, various services...

Coca-Cola Brand History and Marketing Strategy

Introduction Developing a strong brand contributes significantly regarding an organization’s financial returns thereby becoming a priority in the marketing strategy of numerous firms. Successful brands lead to greater customer loyalty and reduced vulnerability to stiff competition, greater margins, and positive customer response concerning price increases or decreases. For these reason’s...

Starbucks Company’s Brand and Its Distribution Strategy

Introduction Starbucks Corporation is regarded as a first-class roaster, retailer, and marketer of speciality coffee (MarketLine 2014). The company has operations in more than 62 countries across Europe, North America, Asia Pacific, Latina America, Africa, and the Middle East. Starbucks is reputed to be one of the leading brands dealing...

Acme Computer Software & Hardware Company’s Brand

Executive Summary Acme computer software and Hardware Company deals in computer hardware and associated software products since it was established in 2009. However, five year later, the company was experiencing diminishing returns on investment and declining marginal profits because of its low credibility. To address the problem, the management formulated...

Dettol Brand Loyalty

Introduction Competitive commercialisation and effective marketing in the world today has ensured that individuals have a wide array of products to choose from. Nonetheless, each individual has a specific preference based on various factors, such as taste, needs, and financial status. Indeed, marketing professionals, who understand the product decision-making process...