Brand Management Paper Samples

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Branding: Managing Brand Over Time

Introduction Brands have for decades enabled companies to survive the test of time in the market. They are the most valuable assets in the marketing industry today. Companies keep on changing their brands to remain strong in the market. Various reasons may prompt a company to change its brand: firstly,...

Brand Development Strategies of Wal-Mart and Tesco

Executive Summary The retail industry has increased its market presence in recent years. The US-based Wal-Mart is the leading retailer in the world that deals with all sorts of retail products including apparel, food and beverage products and many more. In their attempt to stump their international market presence, the...

Strategic Brand Management: Coca cola and Pepsi Brand

Executive A brand is a very important marketing tool for any product or service. The brand name of any company acts as the most valuable asset as it is the one that differentiates a company from its competitors. Choosing and establishing a brand is one of the major challenges for...

Product Packaging Designing Kimberly Clark Company

The report relates to Kimberly Clark Company which deals with production of a wide variety of consumer products. One such product includes Huggies which are disposable diapers. The firm’s management team recently made a decision to conduct product packaging designing for its Huggies product. The core objective is to improve...

Avlon: Market Research Proposal

Background Avlon is a leading cosmetic manufacturer of international repute located in US. It recently acquired a Singaporean cosmetic manufacturer that had in the recent ties developed an anti-ageing cream containing bovine products. This product works in the same way as Botox. The company intends to market in Singapore as...

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Honey Monster Cereal Products: Brand Extension

Honey Monster Cereals: An Overview Sugar Puffs is a popular breakfast cereal in the United Kingdom manufactured by Quaker Oats (MrTunney 2001). PepsiCo acquired Sugar Puffs with its merger with Quaker Oats in August 2001 (Quaker Oats Company, 2009). In September 2006, the Big Bear acquired Sugar Puffs from PepsiCo...

Public Relations in Organization

Introduction Public relation refers to the manner in which an organization associates itself with the outside world. An organization can never achieve its goals alone; it depends entirely on stakeholders and other concerned parties. Without external support it may be very difficult for an organization to realize any meaningful prosperity...

Daimlerchrysler Is a Merger-of-Equals or Merger of Convenience

Though the Daimler-Chrysler deal was referred to be a “merger of equals”, but the deal never remained as a merger of equals. In early 1999, Schrempp admitted in a discussion with the Financial Times that the DaimlerChrysler merger deal was never meant to be a “merger of equals” and arrogated...

Apple Inc. Managing Technology and Innovation

Executive summary This article presents the innovations process of technology giants Apple Inc. Apple Inc. is a U.S.-based global corporation that develops and produces consumer electronics as well as computer software goods. Apple already had a strong foothold in the personal computing markets. The firm came up with the portable...

Procter & Gamble in India

Introduction Procter and Gamble (P&G) is a private limited company that is established within the Personal Products industry. According to P&G history, the firm has been in existence since 1837 operating on a global scale. Its founders were William Procter and James Gamble (Anon., 2001). The firm’s headquarters are located...

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Marketing Analysis: McDonald’s Company

Introduction McDonald’s has operations in the franchising business as well as company restaurants. Revenue is gained from renting services and royalties where companies are charged fees depending on the local business conditions, amount of company investment, and type of service. According to the company’s 2008 annual report, the firm would...

Toy Company: New Product Development and Branding

Introduction The most recognized manufacturers of toys in the world are Hong Kong’s companies. This is due to their efficiency and this has promoted their market share in the industry. Its original company was the Original Engineering Manufacturing (OEM) which had a strong customer base due to the extensive research...

Mintchoc Brand’s Marketing Management

Introduction My proposed brand name is Mintchoc. This will comprise of a chocolate bar coated with a mint taste and packaged in green wrappers. This new brand would come in two sizes of 25 grams and 50 grams. This will be an all new outlook confectionary product that will be...

Procter and Gamble Company: Strategic Business Analysis

Introduction Procter and Gamble Company is an American company engaged in the production of a range of various consumer goods. It is situated in America, making up as the American 25th largest company in terms of revenue. It is figured as the 18th largest company in profit marking within American...

Wonder Co Business Strategy

Introduction In today’s economic environment, the growth of the role of pricing policy is primarily driven by two factors. First, depending on the market situation and the nature of the impact of the marketing environment, the enterprise can formulate a level of product prices, which will be able to obtain...

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EBay Company’s Brand Position Analysis

Executive Summary Branding is a crucial part of any business. It can be equated to human identity, where a person is recognized by others due to some distinct features this person possesses. Organizations and businesses spend a lot of money to ensure their brand is dominant in their respective markets....

Farmers Trading Company’s Brand Management

Introduction Farmers Trading Company has an extensive history of operations and was able to establish itself as a brand. The business was founded in 1909 in New Zealand, and since then, the department store chain was able to open 59 stores across the country. However, market conditions have changed, with...

Apple Company Managerial Decision-making

Introduction The business sector has increasingly become competitive. This situation has forced businesses to make radical decisions to meet the ever-rising consumer needs and fluctuating market demands. As a result, managerial decision-making has become a crucial part of business processes to enable them run objectively. Accomplishment of organizational goals and...

Samsung Group Global Market Developments

Introduction Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure. The headquarters are in Seoul, South Korea. It has manpower of more than 345,000 employees. The company is a leader in the electronic...

New Zealand’ Energy Drinks Industry Marketing

Market Measurement New Zealand beverage industry has undergone a significant revolution. This has resulted from emergence of new categories of beverages specifically energy drinks. The transformation has culminated into a high rate of growth witnessed in the functional drinks market segment. Upon introduction of energy drinks in New Zealand, consumers...

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BlackBerry Brand Management and Competition

Brand refers to the name or symbol that differentiates products or services. A brand has either intangible or tangible characteristics. Branding refers to the process that businesses use to differentiating their products or services. Different producers use different components of product mix for marketing their products and services. Branding influences...

Kitchen Fashionable Furniture Company’s Marketing Plan

Kitchen Fashionable Furniture (KFF) is a company that is focused on selling kitchen furniture, accessories, and other staff produced by fashionable brands to customers. The company is comparatively new, and it is focused on the satisfaction of its main customers needs for high-quality and fashionable furniture and staff that will...

Unilever Company: “Dove” Brand Evolution

Introduction The brand management aspect of marketing plays an important role in fostering an organization’s competitive edge. Brand management focuses on creating a desirable image of the product or service through effective analysis and planning. In the analysis and planning aspects of brand management, the focus is on essential elements...

Product Development Life Cycle Phases

The product development life cycle demonstrates phases through which a product creates revenues or starts to be beneficial for the organization. The income generated is compared to sales alongside time, to produce a curve forming the basis of the product development life cycle. These phases are developmental phase, introduction phase,...

Alibaba Group: New Brand Strategy

Introduction Alibaba Group Holding Limited is one of the leading and fast-growing e-commerce companies in the globe (Wulf 2). The company offers “a wide range of business models for consumers, businesses, and manufacturers via its web portals” (Wulf 2). The other services provided by Alibaba Group include cloud computing, electronic...

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Emirates and Etihad Airlines’ Brand Management

Analysis of the marketing process Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services (Stokes & Lomax 2008, p. 221). For instance, one can mention such aspects as the safety of the flight, scheduling, various services...

Coca-Cola Brand History and Marketing Strategy

Introduction Developing a strong brand contributes significantly regarding an organization’s financial returns thereby becoming a priority in the marketing strategy of numerous firms. Successful brands lead to greater customer loyalty and reduced vulnerability to stiff competition, greater margins, and positive customer response concerning price increases or decreases. For these reason’s...

Starbucks Company’s Brand and Its Distribution Strategy

Introduction Starbucks Corporation is regarded as a first-class roaster, retailer, and marketer of speciality coffee (MarketLine 2014). The company has operations in more than 62 countries across Europe, North America, Asia Pacific, Latina America, Africa, and the Middle East. Starbucks is reputed to be one of the leading brands dealing...

Acme Computer Software & Hardware Company’s Brand

Executive Summary Acme computer software and Hardware Company deals in computer hardware and associated software products since it was established in 2009. However, five year later, the company was experiencing diminishing returns on investment and declining marginal profits because of its low credibility. To address the problem, the management formulated...

Dettol Brand Loyalty

Introduction Competitive commercialisation and effective marketing in the world today has ensured that individuals have a wide array of products to choose from. Nonetheless, each individual has a specific preference based on various factors, such as taste, needs, and financial status. Indeed, marketing professionals, who understand the product decision-making process...

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