Brand management is a subfield of marketing. It uses various strategies and techniques that aim to increase the value of a commercial product.
Brand management essays can focus on the key theories and their application. Another option is to research the brandâs dynamic aspects and its role in a business. In an assignment like this, you should first analyze consumersâ behavior with a particular brand. Then you would need to discuss various strategies to manage it.
We have collected A+ brand management essay examples below. These samples will help you to get new ideas of your own.
Introduction Brands have for decades enabled companies to survive the test of time in the market. They are the most valuable assets in the marketing industry today. Companies keep on changing their brands to remain strong in the market. Various reasons may prompt a company to change its brand: firstly,...
Executive Summary The retail industry has increased its market presence in recent years. The US-based Wal-Mart is the leading retailer in the world that deals with all sorts of retail products including apparel, food and beverage products and many more. In their attempt to stump their international market presence, the...
Executive A brand is a very important marketing tool for any product or service. The brand name of any company acts as the most valuable asset as it is the one that differentiates a company from its competitors. Choosing and establishing a brand is one of the major challenges for...
The report relates to Kimberly Clark Company which deals with production of a wide variety of consumer products. One such product includes Huggies which are disposable diapers. The firmâs management team recently made a decision to conduct product packaging designing for its Huggies product. The core objective is to improve...
Background Avlon is a leading cosmetic manufacturer of international repute located in US. It recently acquired a Singaporean cosmetic manufacturer that had in the recent ties developed an anti-ageing cream containing bovine products. This product works in the same way as Botox. The company intends to market in Singapore as...
Honey Monster Cereals: An Overview Sugar Puffs is a popular breakfast cereal in the United Kingdom manufactured by Quaker Oats (MrTunney 2001). PepsiCo acquired Sugar Puffs with its merger with Quaker Oats in August 2001 (Quaker Oats Company, 2009). In September 2006, the Big Bear acquired Sugar Puffs from PepsiCo...
Introduction Public relation refers to the manner in which an organization associates itself with the outside world. An organization can never achieve its goals alone; it depends entirely on stakeholders and other concerned parties. Without external support it may be very difficult for an organization to realize any meaningful prosperity...
Though the Daimler-Chrysler deal was referred to be a âmerger of equalsâ, but the deal never remained as a merger of equals. In early 1999, Schrempp admitted in a discussion with the Financial Times that the DaimlerChrysler merger deal was never meant to be a âmerger of equalsâ and arrogated...
Executive summary This article presents the innovations process of technology giants Apple Inc. Apple Inc. is a U.S.-based global corporation that develops and produces consumer electronics as well as computer software goods. Apple already had a strong foothold in the personal computing markets. The firm came up with the portable...
Introduction Procter and Gamble (P&G) is a private limited company that is established within the Personal Products industry. According to P&G history, the firm has been in existence since 1837 operating on a global scale. Its founders were William Procter and James Gamble (Anon., 2001). The firmâs headquarters are located...
Introduction McDonald’s has operations in the franchising business as well as company restaurants. Revenue is gained from renting services and royalties where companies are charged fees depending on the local business conditions, amount of company investment, and type of service. According to the companyâs 2008 annual report, the firm would...
Introduction The most recognized manufacturers of toys in the world are Hong Kongâs companies. This is due to their efficiency and this has promoted their market share in the industry. Its original company was the Original Engineering Manufacturing (OEM) which had a strong customer base due to the extensive research...
Introduction My proposed brand name is Mintchoc. This will comprise of a chocolate bar coated with a mint taste and packaged in green wrappers. This new brand would come in two sizes of 25 grams and 50 grams. This will be an all new outlook confectionary product that will be...
Introduction Procter and Gamble Company is an American company engaged in the production of a range of various consumer goods. It is situated in America, making up as the American 25th largest company in terms of revenue. It is figured as the 18th largest company in profit marking within American...
Introduction In today’s economic environment, the growth of the role of pricing policy is primarily driven by two factors. First, depending on the market situation and the nature of the impact of the marketing environment, the enterprise can formulate a level of product prices, which will be able to obtain...
Executive Summary Branding is a crucial part of any business. It can be equated to human identity, where a person is recognized by others due to some distinct features this person possesses. Organizations and businesses spend a lot of money to ensure their brand is dominant in their respective markets....
Introduction Farmers Trading Company has an extensive history of operations and was able to establish itself as a brand. The business was founded in 1909 in New Zealand, and since then, the department store chain was able to open 59 stores across the country. However, market conditions have changed, with...
This innovation case study explores Apple Companyâs managerial decisions that have been made over time. The paper also investigates how the company has responded to changes in competitive markets. Background Information The business sector has increasingly become competitive. This situation has forced businesses to make radical decisions to meet the...
Introduction Samsung Group is a varied group that operates in many global locations. It operates in a variety of sectors including electronics, monetary services, substances and infrastructure. The headquarters are in Seoul, South Korea. It has manpower of more than 345,000 employees. The company is a leader in the electronic...
Market Measurement New Zealand beverage industry has undergone a significant revolution. This has resulted from emergence of new categories of beverages specifically energy drinks. The transformation has culminated into a high rate of growth witnessed in the functional drinks market segment. Upon introduction of energy drinks in New Zealand, consumers...
Brand refers to the name or symbol that differentiates products or services. A brand has either intangible or tangible characteristics. Branding refers to the process that businesses use to differentiating their products or services. Different producers use different components of product mix for marketing their products and services. Branding influences...
Kitchen Fashionable Furniture (KFF) is a company that is focused on selling kitchen furniture, accessories, and other staff produced by fashionable brands to customers. The company is comparatively new, and it is focused on the satisfaction of its main customers needs for high-quality and fashionable furniture and staff that will...
Introduction The brand management aspect of marketing plays an important role in fostering an organizationâs competitive edge. Brand management focuses on creating a desirable image of the product or service through effective analysis and planning. In the analysis and planning aspects of brand management, the focus is on essential elements...
The product development life cycle demonstrates phases through which a product creates revenues or starts to be beneficial for the organization. The income generated is compared to sales alongside time, to produce a curve forming the basis of the product development life cycle. These phases are developmental phase, introduction phase,...
Introduction Alibaba Group Holding Limited is one of the leading and fast-growing e-commerce companies in the globe (Wulf 2). The company offers âa wide range of business models for consumers, businesses, and manufacturers via its web portalsâ (Wulf 2). The other services provided by Alibaba Group include cloud computing, electronic...
Analysis of the marketing process Airlines can create and capture customer value in different ways. In particular, they can do it by providing core, actual, and augmented services (Stokes & Lomax 2008, p. 221). For instance, one can mention such aspects as the safety of the flight, scheduling, various services...
Introduction Developing a strong brand contributes significantly regarding an organizationâs financial returns thereby becoming a priority in the marketing strategy of numerous firms. Successful brands lead to greater customer loyalty and reduced vulnerability to stiff competition, greater margins, and positive customer response concerning price increases or decreases. For these reasonâs...
This paper uses the case study of Starbucks Corporation as a first-class marketer of coffee to evaluate its brand today and its distribution strategy over time. Discover Starbucks distribution channels, strategic priorities, and its success factors. Background Information Starbucks Corporation is regarded as a first-class roaster, retailer, and marketer of...
Executive Summary Acme computer software and Hardware Company deals in computer hardware and associated software products since it was established in 2009. However, five year later, the company was experiencing diminishing returns on investment and declining marginal profits because of its low credibility. To address the problem, the management formulated...
Introduction Competitive commercialisation and effective marketing in the world today has ensured that individuals have a wide array of products to choose from. Nonetheless, each individual has a specific preference based on various factors, such as taste, needs, and financial status. Indeed, marketing professionals, who understand the product decision-making process...
