Industries Essay Examples for Free

Though we live in the post-industrial era, industries still play an important role in any economy. Some examples of industries are manufacturing, pharmaceutics, and steel.

Students usually write about different types of industries and their specializations. Also, an essay on industries might focus on the five factors of industrialization. Another option is to look at industries’ potential in remote areas. Finally, you might want to consider the common obstacles and limitations connected to local industries.

Below you will find a collection of industries essay samples. These papers written by high-performing students will give you some ideas and boost your creativity.

The United States’ Auto Industry’s Strategic Analysis

Introduction to the Auto Industry Industry Definition The automotive industry, also known as the automobile industry or simply as the auto industry, is one of the largest sectors of the United States’ economy. Kachelmaier (2018) defines the auto industry as one that specializes in the design, production, and sale of...

The Food Retail Industry’s Structure and Analysis

Introduction of the Industry The food retail industry, also known as the supermarket industry, is a business segment that traces back to the small family-owned businesses to international supermarket chains like Tasco and Walmart. The notion of the retail and foodservice sector encompasses a variety of different services related to...

Carbon Tax in the Australian Industries

Introduction Ladies and gentlemen, I wish to provide an analysis of the impacts, advantages, disadvantages and recommendation for the carbon tax on the Australian manufacturing industry. The impacts of carbon taxes on the manufacturing industry in Australia cannot be underestimated. Big corporations certainly play an important role in the growth...

Maritime Business: Significance of Shipping Industry

Introduction Recent world is growing very fast and new and new changes are coming up with short intervals. Now there are many medium for travelling and load lifting but still shipping industry has its own significance. This world has become modernized but shipping industry is one of the most significant...

Sustainability in the Garment Industry

Introduction The garment industry is one of the largest and most controversial in the world because of human rights challenges. A paper by Stanwick and Stanwick (2015) explains the situation in Bangladesh’s garment industry and, from a sustainability perspective, labels the industry as unsustainable. In essence, the UN sustainability goals...

Advantages and Disadvantages of Industry, Science and Technology

Introduction Science can be defined as the unbiased study of both the living and non-living things around us. It involves a systematic process of observing, identifying, describing, conducting an experiment, and giving a possible speculative interpretation of the natural phenomena under study. Contrastingly, technology is a branch of knowledge dealing...

Business Development Plan for Marriott International

Introduction Marriott International Corporation is a transnational hospitality organization established in the United States. The firm runs an extensive collection of hotels and accommodation facilities’ franchises and presently functions in 122 nations with more than 6000 estates to its name (Alvarez-Risco et al., 2020). Despite being one of the largest...

Video Game Development Industry’s Challenges

Introduction The current assignment aims at representing one of the grand challenges for the video game development industry. Precisely, cancel culture and the impact of its adherents’ actions are analysed throughout the work. According to Clement (2021) “a video game is an electronic game that can be played on a...

Business Expansion in Automotive and Motorcycle Industries

The Key Subject The purpose of this report is to discuss the possibility of business expansion from the perspective of assessing and comparing development prospects in two target spheres: the automotive and motorcycle industries. To perform a comprehensive analysis, relevant data on the current situation in both areas will be...

Emaar Properties’ Industry Opportunities and Threats

Introduction Emaar Properties is one of the leading real estate developers in the Middle East. Since 1997, it has developed and grown rapidly and is already represented in multiple markets. The company is known for its major projects and premier real estate (Rizvi, 2017). While being a stable company, Emaar...

Entering a New Automobile Industry

The Current State of the US Automotive Industry Recently, car sales have been the highest in the western United States, according to the chart presented in Figure 1. Based on this data, one can notice that the number of cars sold in this region exceeds that in Texas, the nearest...

Analysis of Entering a New Industry

Introduction This report aimed to assess the current performance of the car industry and determine the potential likelihood of moving to the motorcycle industry as a related sales industry. The key trends in sales and consumer interests were reviewed, and the outcomes of the assessments were compiled into statistics and...

Fishcare Company Rationalize the R&D Work and the Cross-Functional

Introduction Fish care is a relatively new industry. For a long period, fish has been viewed as food. It is a rich source of protein. However, due to innovative minds, people came to realize that fish could also be a pet. This saw the development of aquariums made of either...

Lean Enterprise Organization

Lean production / Lean manufacturing is an effective management concept, the essence of which is to optimize business processes by maximally focusing on the interests and needs of the client (market) and taking into account the motivation of each employee. The implementation of the lean manufacturing methodology ideally allows solving...

Amazon Company Analysis

Industry Definition Perhaps it is not easy to find one of the world’s leading international companies whose range of commercial industries and services would be as broad as those of the world-famous Amazon. Originally announced to the world on July 5, 1994, as an online book marketplace, Amazon.com, Inc. has...

Acquisition Proposal for Volkswagen Group

Introduction The present report aims at providing a proposal for Volkswagen Group in terms of a strategic acquisition in the automotive industry. The central segments of the global automobile industry are commercial and passenger vehicles. The automotive market is expected to experiences a significant drop in sales in 2020 due...

Improvements in Automobile Industry

Proposed Topic: How the latest improvements in the automobile industry are working to protect the environment. Tentative Thesis Statement: The automobile industry is well-regulated regarding the issue of sustainability and innovation process. Vehicle manufacturers play a crucial role in the environmental and social development of the global economy concerning the...

Commodity Analysis. Flowers

Introduction The selected commodity is flowers. At the moment, the production and export of this product are considered a beneficial business as it guarantees a stable level of income and attracts clients from different countries. Additionally, flowers have always been considered an item that can be used as a gift...

How Power Relations Affect Different Actors in Oil Supply Chain

Introduction In order to establish how power relations shape and affect different actors in a supply chain of oil, it is prudent to define the actors. There are three major actors; state; firms; and civil society. Access to oil resources is the dynamic of power between the states and the...

Tobacco Industry: Products and Firms

Since the date of its formation, tobacco industry appears to be one of the most successful and profitable industries. Every year, more than 5 000 000 000 000 cigarettes are produced in the world. Around 300 billion US dollars are earned by the companies in the industry. In the following...

Transformative Industry in the UAE

Introduction Many countries across the globe are experimenting with new models that can make their economies more sustainable and capable of improving the lives of their people. This form of transformation is essential since it reduces overdependence on a specific industry or sector. Within the past decade, the United Arab...

Causes for the Decline in Disney’s Income

Introduction The functioning of any company is a complex process that depends on numerous factors. The modern approach to management emphasises a strong effect of both internal and external factors on the success of a company and its ability to generate income. For this reason, there are different methods to...

Impact of using EVs in Dubai

Introduction Cars today are one of the most popular and comfortable travel options. However, despite the significant number of advantages, they have several disadvantages. One of the main drawbacks is that vehicles cause considerable damage to the environment. Moreover, gasoline cars are a relatively expensive means of transport due to...

Food Industry: McDonald’s Company

Introduction McDonald’s has impacted the food industry within the global capacity. The company can be credited with the development of the revolutionary idea of fast-food. Today, the firm is one of the largest fast-food chains across the world. Currently, it has over 30,000 restaurants serving around 46 million customers in...

Critical Strategic Analysis of VW Group

Introduction Volkswagen AG, popularly known as Volkswagen Group or just VW Group, is a German automotive manufacturer that has its headquarters in Wolfsburg. According to Gunnell (2017), Volkswagen is one of the largest automotive manufactures in the world, offering a wide range of cars to meet varying needs of international...

3M Canada: Industrial Business Division

Every institution, organization, or company has forces by which it stands, or weakness that if not appropriately curtailed hampers its advancement systematically. The analysis of a company is dependent on its progressive activities over a specified times. By definition of activity, 3M Canada, a subsidiary of 3M Company was established...

Changing Footwear Industry: Impact of Online Shopping

Introduction The footwear industry consists of companies that are engaged in the marketing of footwear such as dress shoes, sneakers, boots, sandals, as well as athletic and trade-related products. The inception of the industry dates back to 1648, when Boston shoemakers along with their colleagues in tub and barrel making...

Pay Pal Wars Economic Review

Some time ago in the last century when I bought some items on the internet from Amazon, it was an event that occurred so strange to me that I had to write to one of my friends about my experience. These days, buying things on the internet is not a...

Competitive Advantage in Farming, Car and Restaurant Industries

Introduction Any firm seeking to survive in any industry must engage in activities that will ensure it remains competitive enough to last as long as it intends to. This is made possible through the acquisition of necessary information concerning the business environment in which it operates such as the changes...

Leaders in Jewelry Business: Thomas Sabo

Introduction Thomas Sabo is one of the top leaders in jewelry business. The enterprise prides itself at having employees numbering into well over 800. The jewelry business has been constantly receiving adequate attention from its founder; Thomas Sabo. By strategically obtaining services of Kalbi Susanne, an impact was quickly created...

Indigenous Publishing Market Profile of Bahrain

Introduction Book publishing is a huge worldwide market today. It is chiefly controlled by the number of readers, their preferences, and professional guidelines, especially for schools and institutional buyers. The market is also driven by different country’s emphasis on education, rate of enrollment in schools, number of professionals in the...

The U.S. Brewing Industry Research

The brewing industry in the United States has a history traced back to the colonies built in New Amsterdam four centuries ago. During such period of development, it can be stated that many aspects contributed to the development of the industry, while others largely remained unchanged. In a business context,...

Downfall: An Overview of British Motorcycle Industry

Introduction The British motorcycle industry has evolved through the decades to prove its heritage in success. They started as bicycle manufacturers fitting small and inexpensive engines into bikes. Who would have thought that these bikes would later in the 21st century contribute over 5 billion Pounds to their economy? Yes,...

Primary Forces Impacting the Motorcycle Industry in US

There five primary forces that influence the motor cycle industry in the US in general and individual producers like Hardley. First, there is the influence attributed to the suppliers bargaining power in the industry. The suppliers in this case refers to the companies that supply the manufacturers of the motor...

Porter’s Model on Australian Wine Industry

Introduction Diamond National Advantage is a model developed by Michael Porter and is used by countries and companies to gauge international business prospects. This was a culmination of a study on leading enterprising countries in the world. This model is made up of four main pillars which influence individual company...

The Virtual Organization: Characteristics and Opportunities

Introduction In a world that is extremely dynamic, business interactions are quickly turning to the idea of embracing electronic technology probably due to the advantage they present over the traditional method used in interaction. In the process of advancing this system, the evolution of virtual organization arose. This is a...

The Petrochemical Industry – Sabic and Aramco

Introduction of SABIC and ARAMCO companies SABIC is an abbreviation which stands for Saudi Basic Industries Corporation. It was founded in 1976 by Royal Decree. It has risen over time as identified where it has changed small fishing villages into modern industrial cities. The output of the company has been...

Toyota Cars: The Demand in Long and Short Run

Introduction Toyota recalled 3.8 million vehicles from the US, European, and Chinese market in the third quarter of 2009 (Associated Press 2009). The recalled cars consisted of popular car models such as Camry and Prius (Associated Press 2009). The recall was staged due to technical issues found in the accelerator...

Government-Business Relations in the United States and Japan

Introduction The manufacturing industry has been of significant importance to many countries around the world. In the United States, the manufacturing industry trend has been of significant importance to the nation just like other countries. Japan has also experienced mercurial growth in its well-organized manufacturing sector, attributed to the heavy...

Hilton Adelaide: External, Industry Environment Analysis

Introduction Hilton Adelaide is one of the popular four star hotels located in Adelaide, in South Australia. The hotel is located in a strategic place in a region considered the heart of the city and has thus been known as one of the best and popular hotels in Southern Australia...

Maps, Knowledge, and Power in the Link of Oil and People

Introduction Maps have been very important aspects of the history and people have used them as a source of knowledge and power. They have been addressed and used to indicate boundaries of land, geographical features and political boundaries. Knowledge, when used efficiently yields power and this brings supremacy, while maps...

Cooper Tire & Rubber: Manufacturing Company

Cooper Tire and rubber is a United States based firm with headquarters in Finlay, Ohio. It specialises in the design, manufacture, selling and marketing of replacement tires for motor vehicles and trucks. It is the second largest tire manufacturing company in the United States, after Goodyear. Cooper Tire and Rubber...

The Saudi Arabia’s Strategy in Oil and Gas Industry

Introduction Effective strategy formulation is one of the most important considerations that the management of every firm should consider. Well formulated strategies enable the firm to attain a high competitive advantage compared to other firms in the industry. In addition, the firm is able to attain its profit and wealth...

Analysis of Alternative Fuel: Biodiesel Produced From Bio-Energy Crops

Executive Summary In the light of an increase in awareness of environmental hazards associated with fossil fuel-based emissions in the environment, there is a need to consider the production of alternative sources of energy that can help in reducing greenhouse gas emissions from the vehicles thus from the environment. This...

An Analysis of Petrochemical Industry

Introduction Background to the study The core objective of every business establishment as a going concern entity is to maximize its level of profits and the shareholder’s wealth. Before investing in any industry, investors conduct a comprehensive analysis to determine the trends in the industry. The information obtained from market...

The Role of Technology in Restaurant Revenue Management

Research and development has been a “strong hole” of the production sector of our economy. It is by the very nature of the capitalistic system that a business cannot “remain still” in a market that is destined to change. And many times it changes very rapidly. Market competitiveness is the...

Regulation of Taxi Company in New York

The operation of taxis (cabs/ Taxicabs) in New York City began as early as 1907. Since then their operation has been debated through public forums to come up with the most effective way to regulate their operations. Through city regulations and mayoral commissions this vibrant industry has come to be...

Artificial Limbs Industry: About Production

Introduction The main aim of involving in business is to make maximum profits as well as the stakeholder’s value. Any business requires appropriate planning before its starts its operations or introducing new product lines into a new or existing market. Like all other industries, the artificial limb industry is one...

Consumer Goods Industry: Strategic Trends and Issues

The consumer goods industry can be characterized by companies selling and or manufacturing the following items: clothing; cosmetics; household items; electronics; beverages; drugs; food products; etc. In the manufacturing sector one can include key players like PepsiCo Colgate-Palmolive, and Philip Morris. Retail giants on the other hand include Wal-Mart, Amazon,...

The Factors That Affect Usage of Mobile Banking in Saudi Arabia

Introduction Pousttchi and Schurig define mobile banking as” type of execution of financial services in the course of which – within an electronic procedure – the customer uses mobile communication techniques in conjunction with mobile devices” (Pousttchi and Schurig 184). On the other hand, other authors have defined mobile banking...

Ford and Toyota: The Increasing Productivity With Relation to Market Conditions

Introduction This essay is divided into two parts. The first part deals with the issue of increasing productivity with relation to market conditions. The two companies studied were Ford and Toyota. Ford has been able to increase productivity with lean manufacturing methods while Toyota has developed its own technique called...

SABIC and the Petrochemical Industry of Saudi Arabia

Abstract SABIC also continues to invest in chemical and petroleum products in various continents and they are busy increasing into new customer segments. After doing extensive financial research on SABIC, I have gathered important information and recommendations for current shareholders and potential investors. This paper begins with an overview of...

American Automobile Industry

Executive Summary The automobile industry has been one of the significant users of integrated marketing strategies. Cars are not a frequent buying product and usually involve strict differentiation and high involvement by the customer. Lately, the automobile industry has experienced negativity due to the global economic crisis. This is a...

Service Science and Service Innovation

Abstract Corporate organizations are progressively more finding themselves facing intricate as well as self-motivated bazaars and functional backdrops. They are continuously pushing to comprehend and resolute to the transforming anticipations and factual truths; clients; regimes; bazaars; monetary as well as social volatilities; and, even the ecological; are integrating efforts to...

Sag Harbor and the Whaling Industry

Introduction The whaling industry was an enormous sphere of business relations on an international basis. In this respect, the world of merely the seventeenth and eighteenth centuries was in urge for whale oil. The thing is that whaling was a major source of money and power between main countries. It...

Pulte Homes and Its Innovations for the Homebuilding Industry

Executive Summary This paper delved into SWOT Analysis on Pulte Homes Inc. and the five forces that shape competition which are: the risk of entry of potential competitors, the intensity of rivalry, bargaining power of buyers and suppliers, and the threat of substitution. Pulte Homes may have dealt with these...

Automobiles Markets Problems Over the Last Two Years

Forewords The automobile industry is one of the industries that have been witnessed to have undergone and unmatched transition in the recent few years. The industry has so far hugely grown in size and vibrancy thus making the extremely enormous and highly competitive industry that can be seen in present...

Industry Analysis on the Global Fast-Food Industry

Executive Summary The global fast-food industry is a prominent industry to investors due to its non-intermittent growth. However, the growth rate of the industry has been shrinking for few years, projecting the maturity of the industry. Again, due to the injection of so many players in this industry, the market...

The Hospitality Industry, its History and the Management of Hospitality

Introduction The Hospitality industry is based upon the management of the hospitality experience related to the provision of food, beverage, accommodation and entertainment. The hospitality experience is a combination of the integrated aspects of sociology, management, psychology, marketing and so on. These disciplines link the industry of hospitality management with...

Viability of a New Invention in Gymnasium Industry

Abstract Nurturing new ideas opens the way to innovate new ways for entrepreneurship. It has been assumed that to start a new business needs to develop ideas at first. There is no doubt that the most complicated thing to run a new business is to plan and implement its marketing...

Gasoline Price and Its Economic Impact

Gasoline prices in recent times have been very volatile which is evident from an examination of the price data for the last few years. The fact that gas cost $1 per gallon about a decade ago and doubled to $2 in six years and in another four years it again...

US Automobile Industry’s Economic Profile

Introduction The US automobile industry currently is going through a slump. The sales figures dropped by 13 percent in 2008 from the sales of automobiles in the same time last year (Isidore, 2008). Experts have attributed this decline in demand and supply in the auto market as an effect of...

Global Petroleum Industry. Multinational Corporations.

Introduction During the last twenty-five years, the global petroleum industry not only grew immensely in absolute size within the whole manufacturing sector of the economy, but it also underwent significant changes in relative size within the industry itself. Many large firms vanished from the scene either by merger or by...

Solar Energy as an Alternative Energy Source

Introduction The main problem to mankind is how to harvest various sources of energy for constructive ends and also be sound on economical terms. In recent past, there has been a growth in its application and interest due to effects of fuel and atoms to the environment. Examples of these...

Discount and Variety Retailing Industry

Introduction The discount and variety retailing industry is mainly comprised of department stores that are structured in the form of retail establishments. These stores specialize in dealing with a wide variety of products. There is not any store of this nature that specializes in selling a single merchandise line. The...

Application of Linear Programming in the Oil Industry

In 1956, a survey was conducted to determine how progressively oil companies were applying linear programming in the manufacturing, distribution, and drilling. The paper looks into the pros and cons of using linear programming in the whole process of oil exploration. The following advantages and disadvantages emerged. Simulation has many...

Oil Prices Effects on the Aviation Industry

The importance of petroleum oil in determining the direction of the world cannot be undermined more so in the new millennium. The 1979 Iran crisis highlighted the role petroleum had on the world economy when a group of religious students surrounded the U.S embassy compound and laid siege of the...

Will Oil Peak During the Next 20 Years?

Introduction Bentley (2002) observes that the global supply of conventional oil will soon fall. The rationale here is that the total amount of oil produced globally (apart from the five major Middle East producers) has almost reached the optimal level on the basis of the physical resource boundaries. If the...

Wal-Mart’s and Tesco’s Monopolies in Retail Industry

Introduction The retail industry involves diverse companies and organizations sending end products to end consumers. In recent years, critics admit that monopolies in the retail industry occupy an important position changing the nature of the market and structure. Monopolies possess strength that is sometimes insignificant, sometimes considerable. A broad definition...

U.S. Fast Food Industry: Economic Growth

Abstract This report examines the literature on the aspect of energy consumption and its effects on economic growth using various indicators. Research reveals that the relationship between energy consumption and economic growth shows a positive correlation, affecting micro and macroeconomic statistics and impacting the general economic environment affecting other industries....

Saudi Aramco Company: Engineering Economic Strategy

Executive Summary Saudi Aramco is a state-owned oil-and-gas company in the Kingdom of Saudi Arabia. Its history can be traced back to the time when the kingdom was a young country ruled by the Saud family, considered to be the royal family of Saudi Arabia. The discovery of oil led...

Developing Operations in the Indian Soft Drink Industry

Introduction The soft drinks industry in India forms a large fraction of the production, consumption, and export industry. It also has very promising growth projections. In an actual sense, India is endowed with a favorable policy environment and high demand for the young consuming class of citizens with increasing disposable...

The Nature of Competition in Industry

Outline Abstract Introduction The nature of competition in the tobacco industry The nature of competition in the restaurant trade The nature of competition in the world oil market The nature of competition in the foreign exchange market for Australian dollars Conclusion Abstract Different industries are characterized by different structures and...

Mining Industry in Australia

Introduction What the industry is all about Mining refers to the extraction of valuable minerals from the earth’s surface with the aim of earning a form of revenue from the sale or use of the mineral materials. Mining involves removal of the waste materials that are of no interest to...

Australian Wine Industry

Introduction “Australia is a nation born of globalization, a fragment of an empire in the new world” (Moran 2005). The country has a population of approximately 20 million people, and it’s divided federally into six states and two territories. The country further centralizes its governance under a national government based...

Steel Industry: Thriving in a Competitive Global Environment

Introduction The global steel industry is highly competitive as large multinational corporations struggle to expand their market share beyond their national borders. According to Lynch (2015), the massive growth in the global steel industry is directly attributed to the growth of various related industries such as real estate, transport, and...

Bulgari Marketing Strategy and Industry Analysis

Executive Summary Global luxury travel has become a significant sector of the hospitality industry in recent years. More and more travelers want to experience exclusivity and indulge themselves, and they are willing to pay a high price for it. BVLGARI is a famous jewelry brand that has expanded into the...

Sustainable Gas Production in the UAE

Introduction The United Arab Emirates is a small country in the Persian Gulf. It has a population of approximately 9.2 million people where only 1.4 million of them are natives while the other 7.4 million are expatriates (Fattouh & El-Katiri, 2013). The Middle East country is one of the wealthiest...

Saudi Arabian Wind Power Plants: Cost Analysis

Introduction Different financial models have been developed and implemented for wind power plants in Saudi Arabia and the Gulf area in general. Engineers and economists conducted investment analysis to determine the feasibility of investing in wind power plants in Saudi Arabia’s seven sites, which include Arar, Dhahran, Abha, Solar village,...

Frozen Food Production Industry Market

Plan for assessing the effectiveness of the market structure for the company’s operations The SIC Code of the Frozen Food Production Industry is 31141. The competition in the market is intense as there are many customers and sellers of frozen food products. However, the market is led by major brands....

Coffee Shop Design, Services, Product Quality

Introduction The main goal of any business is profitability. Food service companies, the coffee shops, in particular, can sustain or increase profit by attracting and retaining more customers. “High satisfaction leads to high customer loyalty” (Alex & Thomas 2011). The impeccable service, friendly environment and well-elaborated design contribute a lot...

The Best UAE Airline – Analysis of the Aviation Industry in UAE

Executive Summary This paper documents an analysis of the UAE’s airline industry by evaluating a number of elements that determine the industry’s competitiveness. However, the paper mainly focuses on Emirates Airlines and its close competitor, Etihad Airways. A number of indicators used in determining the attractiveness of industry are evaluated....

Electricity Industry in the United Kingdom

Introduction This paper is about the electricity industry in the United Kingdom (UK). It is divided into two parts, namely part one (I) and part two (II). Part I explores the topic by looking at the UK’s electricity industry structure and how the industry may be structured in the future....

Energy Industry in the United States

Introduction This paper is about the energy industry in the United States (US). It is divided into two parts namely part one (I) and part two (II). Part I explores the topic by looking at the US’ energy industry structure, and how the industry may be structured in future. It...

UK Electricity Companies: Industry Report

Electricity supply industry in the UK In the UK, the industry of electricity supply has been categorised into four, for instance, electricity generation, electricity transmission, electricity distribution, and electricity supply. Before the companies in England and Wales were privatised, both transmission and generation of electricity were done by the Central...

Laptop Industry’s Characteristics and Analysis

Executive Summary Most companies that manufacture personal computers have shifted to design, production, and distribution of portable PCs such as laptops. The current market is now filled with some companies that portray neck-to-neck completion for customers. The leading multinationals that produce laptops include the Apple Inc., Dell Inc., Hewlett-Packard, Acer...

Snack Foods Industry Analysis: Porter’s Five Forces

Main Forces in a Snack Foods Industry In the snack foods industry, there are five main forces that affect the operations of various firms. All companies need to use appropriate market strategies to improve their performance in the industry. They need to identify customers’ needs in the market to develop...

Car Mechanical Services Industry Customer Satisfaction

Abstract There are a lot of various organizations in the mechanical services industry. They are constantly altering their services to meet the customers’ demands and expectations and to satisfy them. Service quality is the evaluation of the services by the consumers. Within a framework of the mechanical services industry, we...