Product management course prepares students for an exciting job in a company. A position of a product manager combines both creativity and great responsibility. It comes with creating and launching a new product in the market.
An essay on product management might consider its major areas: strategic product management, technical product management, and product marketing. Another idea is to discuss the most common mistakes in product design. Looking at the challenges in product management and their possible resolutions might also be a good option.
Please find below our curated list of product management essay samples. These papers written by successful students will boost your creativity.
Introduction The act of doing business can be defined as the process of exchanging goods and services for goods and services or money. Goods are said to be tangible products that come as a result of physical output while services are said to be intangible in nature. This shows that...
Introduction Table 1. Market segmentation scheme Smart Thermostat Residential Commercial By Unit Type Multi-family detached house Office building Single-family detached house Restaurant, cafe, diner, etc. Apartment Hospital, clinic, pharmacy, etc. Condo Warehouse Cottage, bungalow, etc. Store, mall, retail chain, etc. Demographic Young working adult Tenant Family Top manager Middle-aged Business owner...
Summary of the News Story One Aldi’s Christmas advertisement presented in 2019 was declared as the most effective marketing campaign in comparison to other brands. The advertisement depicted Kevin the Carrot as the well-known mascot of the brand participating in the show (see Appendix A). The effectiveness and success of...
Introduction Advertisements are used to encourage, persuade or manipulate consumers to drive their behavior. Pepsi in the recent past has been facing mounting pressure from its competitors especially the Coca-Cola Company. In an attempt to retain its position in the global market as well as increase its market share, Pepsi...
Current Marketing Situation Energy drink falls into the category of functional beverages which encompasses nutraceutical and sports drinks (Heckman, Sherry, and De Mejia 304). Nutraceutical beverages contain bioactive compounds extracted from vegetables, fruits, teas and fruits. They are designed to promote and enhance good health. In addition, sports drinks are...
Introduction The shipping container is an integral part of the supply chain, as it holds the actual physical goods that travel along the said chain. The type of packaging, the material it is made of, and what it is used for, are all factors that the supply chain actors have...
Introduction This document is a marketing proposal for Bikemate, which is a new brand of smart accessories for active mobility devise (AMD) users that seeks to improve the navigation capabilities of cyclists who are using power-assisted bicycles (PAB) in Singapore. The product will contain some of the latest interactive navigational...
Excess water on a roof is a grave issue that affects many households during stormy weather. In addition to posing a number of inconveniences, rainwater on a rooftop enhances the problem of water wastage. Blue roofs (rain and domestic water collection systems) that are produced by Hanging Gardens (https://hanging-gardens.com/) collect,...
EBooks are more popular than paper ones, and their publication can be a successful business. It is proved by the case of Global Green Books Publishing with almost 3-year experience. Established by two friends, this printing company was performing quite well during its first two years, while the third year...
Introduction Marketing is the process by which an organization determines the products that it will offer to customers and the strategies that will be used so that the organization achieves higher sales. The objective of marketing is to create value for customers. Many companies offer their products in different countries...
Introduction At first sight, it seems that advertising is a mutually advantageous activity, where both sides benefit: a producer promotes his product, and a consumer receives useful information. However, looking at advertising history in detail brings an idea, that advertising is more similar to a struggle than to simple communication....
Introduction Every business person ventures into the business world to make a profit. To achieve this, business operators employ various mechanisms. This may range from diversification; where companies enter new markets with new products or through product development. A company introducing a new product to the market is not guaranteed...
Executive Summary The main objectives of this study is to assess the market condition of a notebook computer as a new product and try to generate an idea for introducing a notebook computer in Huawei’s current product portfolio. Firstly, the report analyzes the current notebook market with its major players...
Market overview In order to accomplish the business of exporting Buckley’s cough syrup from Canada to Saudi Arabia, it is necessary to examine the market for the product in the export country. From the statistics provided it is inferred that Saudi Arabia accounts for 65% percent of the market for...
Executive Summary Apple incorporation was established in the year 1971, since its establishment the company has been gradually making improvements, establishing itself as one of the world’s leading brands. The company has constantly proved to be innovative, complex, and fashionable. At the same time maintain some form of simplicity in...
Introduction Quality planning is the process by which an organization lays down a sequence of steps that will be used to meet the organization’s objectives and activities. It is applied in designing a product or service that will meet customer, business, and operational needs. One of the most important steps...
Introduction Southwest Wind Power is currently seeking to take the opportunity of tax credits in the USA by creating markets for its products. The company is also wishing to expand its markets to one more country and from the selection, the most favorite would be the United Arab Emirates. With...
Introduction In the market, a new product progresses from introduction to growth, then maturity and may finally decline depending on the response of the product to the prevailing changes in the market. This sequence is what has come to be known as product life cycle. It can be systematic or...
Introduction Actual Appliance to be sold is smartphones and airtime shop. This choice is based on a number of factors. These factors include demographics, location, type of people/customers who park their vehicles here, the neighborhood, competition and other businesses. Demographical information and factors like consumer culture, consumer behavior describes the...
Target Market As earlier stated, the Coca-Cola Company is in the process of developing a new product known as Bourbon Coke, an alcoholic product that will only be available to those above the age of 18 and hence, will be sold alongside other alcoholic products. Sales will be carried out...
Background The HP Company has established in the year 1939 by Hewlett William and Packard David hence the name Hewlett-Packard or HP. It has its headquarters in California in Palo Alto. The company had a steady growth in the course of a period of fifty years engaging in diversifying its...
Introduction Culture and motivation for consumption are interconnected links in consumer behavior. Culture is the factor which acts as the catalyst for consumption and also the biggest motivator in deciding consumer behavior. Culture is a factor that varies from people to people in buyer decisions and in the purchase of...
Synopsis of the Situation Competition in marketing coupled with globalization has led to development and introduction of new products in the market. Organizations are currently struggling to establish new products in the market to make them standout from their competitors. However, not all new products have succeeded in gaining support...
When customers go to the market to purchase commodities, they make a choice of what to buy and what to do without. The choice they make depends on satisfaction derived from utilizing the commodities and it varies from one customer to another at different times. Sales promotion is used to...
Introduction A new product comes or enters the market as the result of the innovative steps in the new product development process. Here, the new product developed is a brand of noodle called the Hot Nodle. The product is a delicious one with a variety of proteins and nutrients added...
Introduction To compete in the marketplace, “My Car Spot” needs to cut down production time, provide relationship marketing to clients, and reduce customer complaints. The existing internal systems have to be improved through the application of IT-enabled infrastructure and a state-of-the-art website known as mycarspot.com. Mycarspot was founded by brothers...
Introduction This marketing research report presents the findings of the iPhone market. The report is based on the Apple Company and the research that was carried out was on the iPhone 3GS. Apple Inc. was set up in the year 1976 and by that time it was called “Apple Computer...
Executive summary The entire plan is going to be prepared on two innovative kitchen appliances, namely, smart oven as Easy Oven and slow cooker as Easy Cooker and these products will be manufactured by a new venture named as the XYZ Company. The venture description will point out some specific...
Outline Country Classics, a furniture company with customized and standard furniture offerings is faced with the problem of not being able to cope with orders and also declining profits in its standardized furniture section. A team was formed to look into the problems and this paper forms their recommendations regarding...
Introduction Selling Australian wine in any overseas market Introducing a new substance in the market is always a tough task. Considering the fact that, you are attempting to offer a product whose worthiness’s has never been tested in the market being targeted. This calls for total commitment, concentrated promotions and...
Executive summary The paper illustrates a marketing plan of Vittoria coffee. The paper entails an analysis of the coffee industry. The objective is to develop a marketing plan that will result in Vittoria coffee attaining a higher competitive advantage. An analysis of the company is considered in the situational analysis....
Introduction This research deals with a market analysis of Game stop and its ability to use e-marketing theory, its competition, customers and marketing needs, target market profile and customer relationship management. In the beginning, I will examine the company background, its competition, customers, theory of individual of the marketing and...
Introduction Over the past few decades, the tourism industry in Australia has undergone rampant growth (Antonio, 2006, p.1). This has increased the number of investors venturing into the industry. For example, Environmental Encounters Australia (EEA) is a tour and travel firm that is privately owned. The firm was established in...
Introduction In marketing products in the international market especially in a foreign country, the marketer needs to understand the culture and attributes that influence consumer behavior. Most consumers are influenced by various attributes which include personality, identity, and image, self-concept, personal traits, attitude, and lifestyle. Poland like other European countries...
Abstract This marketing segmentation, targeting, and position report of a new ice-cream that begins with an assessment of the ice-cream industry in which Street’s Ice-cream company operates. In this industry, the clear opportunity is the growing demand for ice cream in both Australian and international markets. On the downside, the...
A system is made of different components that work together as one. A system is required if there is a need to complete a complex operation. In the human body for instance is composed of many types of systems such as the circulatory system, digestive system etc. The components are...
Introduction The management report of Samsung USA begins with a strategic analysis of the company with a detailed SWOT analysis of the organization based on its current position. It also identifies the specific strategic challenge that Samsung USA is facing and evaluates a number of potential alternative strategic options which...
Introduction The internet is gaining immense importance when it comes to marketing and customer services. Traditional fashion providers are changing in response to the customer requirements of increased product customization, product consulting, and even the character of shopping. Online purchases by U.S. consumers [alone] increased by a better-than-expected 25% in...
Introduction Delivering a new product to a market is a non-trivial task that requires the coordinated effort of multiple professionals. In this undertaking, there are two crucial aspects that should be taken into account before launching new items, such as planning and developing. These stages usually account for increased accuracy...
Introduction Jouf Water Company is one of the leading mineral water brands in Qatar. The brand has achieved massive success in the local market as one of the most trusted bottled water in the country. It is in the interest of the company to explore the market beyond national borders....
Describe the first “P” in the Marketing Mix (People), the Consumers, and the Nature of the Demand Since NIVEA prides itself as a leading cosmetic and skincare brand, it is unsurprising that the customer profile of the company is mainly comprised of women. Men also comprise part of NIVEA’s target...
To Mr. LG Electronics Australia Managing Director Sir, Sub: Report on launch of the LG Side-by-Side Refrigerator with 15″ LCD TV with remote control in your market. As requested by your company a formal report on the launch of the above product is enclosed herewith. As you may be aware, the...
Introduction New product development (NPD) is an important tool for business survival (Hart, Tzokas & Saren 1999; Inwood & Hammond 1993). It enables companies to meet future consumer demand for goods and services (Tidd 2009; Trott 2008; Earle, Earle & Anderson 2005). Organizational issues, such as project planning and timing...
Introduction The report was commissioned by the Marketing Principles teacher. The goal of the study is to explore the opportunities for rebranding one of Nestlé’s products (the Kit Kat bar). The scope of the report includes the marketing mix and recommendations. The method of analysis involves the scrutiny of the...
Objectives and issues The main objective involves an examination of overall consumer responses towards Nikon products within the entire Global market. To examine the extent to which camera products are used within domestic settings; To identify consumer attitude towards various product brands compared to other competing brands from established companies;...
Introduction The modern business scenario is highly competitive and understanding its complex dynamics is essential for companies to gain competitive advantages. New product development (NPD) and innovation are crucial in determining the success or failure of a company. This paper analyses some of the critical concepts that define the success...
Introduction Nelson & Prada is a company that specializes in the production and sales of aquaponic systems. Located in the city of Montello, Wisconsin in the United States, this company offers various aquaponic solutions and training for its clients from all over the country. The firm has expanded its market...
Introduction to the Product Life Cycle Product Life Cycle is the name given to the sequence of stages a product goes through. Kotler and Keller (2006) assert that a company’s positioning and differentiating strategy must adapt to the successive changes in the product, its market, and its competitors throughout the...
The Coke product in terms of its repositioned target market demographics using U.S. Census Data The positioning of any product by any company is a key determinant of the volume of sales that the company expects from the sale of the product. Coke is a product of the multinational Coca-Cola...
Executive Summary The name of the product “Tesla”, as shown in the picture Nickolas Tesla is one of the most famous Electricity pioneers, his study and researches had contributed a lot for the science of electricity, especially when it comes to the Electric Motor. Tesla Motor had picked the name...
Introduction The smartphone industry is characterized by a diverse selection of offerings, many of which are similar in nature but significantly different in price. As such, product accounting is essential to the success of a product in the sphere. Some companies set high prices for their smartphones and enjoy considerable...
Executive Summary Saud Bahwan Group has partnered with Toyota Motors Corporation to improve sales of Toyota cars in the local Omani market. In this plan, the focus was to improve the brand and sales of the new hybrid Toyota Prius locally. The strategy has identified several strategies that the management...
Introduction The law of demand and supply works in opposite ways in the sense that, when the prices of commodities change, demand and supply also change in the opposite direction holding other factors constant. The extent of adjustment of supply and demand is dependent on the type of the commodity...
Marketing is a paramount aspect of business throughout the globe. Primarily, ideologies presented and argued by researchers show that the prevailing competition strategies cannot allow a business to operate without a marketing plan. In this regard, businesses are initiating ways to improve their marketing techniques in a bid to outcompete...
Analysis Marketing planning is the analysis of the use of marketing resources to achieve corporate goals. The plan contains a list of tactical measures that can improve the position of the company in the intended sections of the market. (Baines, Fill, & Page, 2013). In this paper, several aspects of...
Company Overview Apple Incorporated is an American international company that is renowned for the manufacture and distribution of computer software, televisions, smartwatches, iPhones, iPods, laptops, and personal computers. This firm also offers a range of online services and is classified among Facebook, Google, and Amazon (Giant technology companies). Apple’s software...
Executive summary The Jones Blair company is experiencing problems with the best way to make their products known to their customers. This is particularly amid the high prices of their products and market dominance of other well-known and international companies in the sector. The company intends to increase the sales...
Introduction In today’s rapidly developing world, telecommunications corporations face the need to update their products to keep customers engaged. Many companies all over the globe design applications for iOS and Android platforms to provide customers with a richer experience and remain competitive. Etisalat, one of the main telecommunications corporations in...
Executive Summary Apple is preparing to launch a new version of its smartphone called the iPhone 5S. The global smartphone industry is still at its growth stage. Thus, it provides immense growth opportunities to companies that are able to provide high-end smartphones such as iPhone 5S. Apple’s iPhone 5S will...
Executive Summary The purpose of this report is to evaluate the potential outline technologies that are available for energy storage in the domestic sector. To help our company to select the prospective product, it also pinpoints various advantages and disadvantages of the technologies to provide a rich framework for the...
Describe, from an organization and a customer’s perspective, the total product throughout the three time zones In discussing an organization and a customer’s perspective on the total product throughout the three-time zones (the pre-service, the service encounter, and the post-service) it is good to note that the distinctive nature of...
The value of the product for the customer Name of the Company In this study, we focused on iPhone 4, a product that is produced by Apple Inc. The product, a fourth-generation phone was first released into the market on June 27th, 2010. Apple Inc. is a multinational company that...
Apple Inc. is one of the leading technology companies in the world, and its success depends on the focus on innovation in developing electronic devices and software. To contribute to the company’s further growth and winning the larger market share, it is necessary to identify a new specific product that...
Executive Summary iHealth is a new Apple product that not only has a modern design but also can be used to measure blood pressure, pulse, and other important medical characteristics. Today, people are concerned about their health, and introducing iHealth will fill existent gaps in the technological segment. It is...
Product Specification The proposed Wamaz is a digital device of low cost but is enriched with high-quality specifications and features. The Wamaz is the newest generation of digital computer device, which doubles up as a mobile phone. The proposed product is incorporated with social networking applications. These impressive features and...
Introduction The cooler bag branded ‘cool-ent’ with a stereo and speakers is a product aimed at fun-loving students, nature lovers, sports lovers and outdoor spirits in general. This particular cooler bag will feature an entertainment unit that will allow users to have fun in the outdoors. The differentiating factor for...
Introduction Most institutions observe the behaviors of their clients so as to develop strategic business models. In fact, institutions are keen to understand behavioral setups of consumers to facilitate the production of commodities that match their needs effectively. Evidently, consumer behavior studies how individuals or groups make decisions on product...
Introduction As organizations embark on globalization and internationalization efforts, they are bound to develop new products to serve new markets and fulfill the requirements of existing markets (Nakata & Sivakumar 1996). New products are also associated with enhanced financial growth, increased organizational competitiveness, and reinforced capacity to meet shifting customer...
Executive Summary This report seeks to provide insights into Coca-Cola’s marketing strategy in relation to the company’s operations in the Middle East and with reference to the Coca-Cola Zero product. The report provides an innovative marketing idea that should significantly increase the performance of the company financially and socially in...
Introduction Marketers have to be able to develop strategies that will work in different environments. They must anticipate challenges and be able to come up with turnaround solutions to the problems that they face as part of their duty to ensure that their organizations can enjoy success in a given...
Introduction For people to buy any product, they need first to be motivated. The seller has to create a want in customers. It is difficult for any business to make significant sales without informing customers about the availability of the products it is offering. This is where advertisement comes in....
Executive summary This research paper captures the need for the creation of a product that satisfies the requirements of a new market. It examines the manner in which a new product development team of the Chocolala Company defines its strategy for the project. The team evaluates the company’s internal strengths,...