A marketing strategy is a general plan of branding and promoting a product or service. To put it simply, an effective marketing strategy is the shortest way to reach the product’s target audience.
When writing essays on marketing strategy, students often look at the factors of consumer behavior. Another idea is to analyze the market segmentation processes and plan a proper target marketing strategy. Finally, a good option is to make a case study of a successful internet marketing campaign.
Keep reading to see an extensive collection of marketing strategy essay samples written by A+ students. They will help you generate new ideas and get inspired to write your paper.
Introduction Belmond presents an affiliated undertaking of a French transnational company LVMH Moët Hennessy – Louis Vuitton, specializing in the production of various luxury articles. Since 1946, Belmond has been in good repute for being a pioneer in creating comfort and luxury for travelers. The company owes 46 luxury-class objects...
Introduction Demographics are one of the most important features a marketer should consider prior to planning its campaign strategy or an ad. Demographics are an essential component of the overall marketing strategy for a company. They can provide insight that otherwise a marketer misses (Hawkins, Mothersbaugh, & Best, 2007). Demographic...
Introduction Generally, competitive strategy refers to a game involving actors who aim at the same object independently. However, in a market setting, competitive strategy occurs when many market actors are aiming to reach the same destination from strategically different settings. As a result, a competitive organization is portrayed inexpensive in...
Introduction Modern markets are classified by their high volatility and increasing rates of competition. To successfully claim market share in a “red ocean,” utilizing a conventional product, many companies are forced to provide it at an impressive quality for a small price, to remain competitive (Yardley 2015). This is associated...
Introduction Choices that people make when buying products might seem as completely random. However, at a closer look, obvious logic will be found in customer behavior. These findings can help to create a model for forecasting customer behavior. As a result, buyers’ needs can be addressed better. For this purpose,...
Customer-Driven Marketing Strategy and Superior Value Apple is one of the most popular technologies and smartphone makers on the market. It has achieved this position through one of the most appealing and strategic marketing approaches focused actively on the customer experience. The young generations and millennials which saw Apple’s rise...
Abstract The article under discussion is devoted to the analysis of the customer relationship management issue, its place in marketing performance. The article pursues the research format, which means it is strictly divided into research sections: introduction, hypothesizing, provided data analysis, hypotheses testing, results and recommendations. The research is based...
Many companies dominate the automobile industry. However, the ability of a particular company to succeed in the competitive environment depends on the types of products and services offered to customers. Services such as oil change and general service are technical concepts to many car owners. Many customers would want to...
Introduction The complexity and multidimensional nature of the marketing process, coupled with its innovative base, indicates the likelihood of some uncertainty about legal issues in marketing. Where guidelines are clear, there is no excuse for illegal practices. Businesses must comply with the true spirit of the law. The government, the...
Introduction With the current increase in the number of individuals using the internet, internet marketing has become the best option for use in promoting a product. Many companies have resolved to use the internet to make their products known to their consumers. The advantage that the internet has over other...
Introduction Marketing in itself is a simple concept that only requires the marketer to understand and meet the customer’s needs and desires. However, achieving this simple concept involves complex ideas with interdependent factors. This is because such factors are developed against the backdrop of several changes that define the nature...
Executive summary The marketing plan relates to American Instant Incorporation which operates in the US food industry. The firm intends to extend its product lines by developing a new variety of instant tea, specifically green instant tea. A comprehensive situational analysis of the industry is conducted by considering a number...
Abstract This research is mainly focused on the CSR issues of marketing, which is currently one of the biggest issues of MNC in their marketing efforts. Precisely, the paper addresses on the marketing strategies of Ritz-Carlton, which reflects the uses of CSR in marketing. Chinese market is used for the...
Introduction Many theories have been laid on the table about how companies can make better sales of their products or innovate better ways of being effective. Some of the theories released have been put to the test and many have worked. The biggest problem that some of these theories have...
Executive Summary The Waan manufactures electronics for home use and is to launch a new product into the market. The following marketing plan forms a foundation of an innovative new product by this company (Jinnett, 1999, p27). The engineers and designers at Waan have developed a visually appealing set of...
Introduction For a retailer organization to be successful, it must ensure that different combinations of goods and services are available to the customers at the right place and at the right time so that customers can access them whenever they need them. Marketing allows a retailer to manage the exchange...
Executive summary Subway franchise is the biggest sandwich chain in the world. The chain specializes in sandwiches and it has 33005 restaurants which are opened in 91 countries in the world. In Australia, Subways is the leading restaurant in terms of number of branches, which are totaling to 1000. But...
Introduction “Truck Safety Company”, based out of Darwin, has developed a new safety product that monitors Long haul truck drivers Fatigue. This state of the art product has been developed with “truckies” safety in mind. Major trends related to Economic, Cultural, Demographic, Natural, and Technological marketing environments. The economic environment...
Executive summary The purpose of this paper is to compare the marketing approaches of two software companies, Apple and Microsoft. The psychological perception of a firm is a very vital aspect that analysts often overlook and this perception has really affected the market status of the two companies. Microsoft is...
Executive Summary Aimed at further development of business, Aussie Pooch Mobile Pty Ltd (APM), one of the Australian leaders in the sphere of dog washing services, needs to implement technical and marketing innovations in its strategic plan. APM key marketing objectives are to use an interactive marketing strategy and to...
Introduction Background to the study Tourism and Hospitality industry plays a significant role in Australian economy. The industry is expected to witness an annual growth rate of 4.3% by 2015.The industry is composed of various business activities such as clubs, tours operators, tour guides, restaurants and cafes. An example of...
Introduction Tourism Tasmania received a boost as it was believed that the industry is expected to achieve a boost (ECOS, 2005). Experience tourism is the new strategy that has been undertaken for development of tourism in Tasmania (Tourism Tasmania, 2010a). The main aim of the Tasmanian Experience strategy for tourism...
Introduction Marketing is a strategy that firms use in order to identify their potential customers. It is therefore an integrated process in which the product values and attributes are excellently offered to attract consumers in the market. Different firms use different marketing strategies to reach out for their potential consumers...
Introduction The idea of marketing revolves around an aspect of need by both the marketer and the consumer. When there is a need to sell by the marketer or producer and to consume by the prospective buyer, an exchange takes place (Brooksbank & Taylor, 2002). In such a case, most...
Why Aloha Airlines Failed Aloha Airlines had its headquarters in Honolulu, Hawaii. The Airline operated in Honolulu International Airport. It closed its operations on 31st March 2008 (Foster 44). The Airline collapsed due to several factors. These factors included increasing cost, economic withdrawal in Japan, the infamous 9/11 attacks on...
Executive summary Design Services Pty Ltd is a company incorporated in Australia and offering design services. The company is faced with a growing market but is constrained by the presence of internal inefficiencies and a lack of proper strategies to capture the opportunities available in three different market segments. The...
Introduction Tourism sector is a sector that has reported immense growth in the global market mainly because of the increasing competition from European countries. The growth of the sector goes hand in hand with the growth of other industrial sectors related to it like the tour and travel industry, hotel...
Introduction Competitive strategy dynamics can be applied to a variety of situations in the hotel and hospitality tourism industry. Essentially, strategic resources drive performance within the industry from all facets from the highest management to the entry level employee. For the majority of firms in the industry, their strategic history...
Introduction According to Hill, Sam, & Glenn (1999), Igor Ansoff created a market diagram in 1957 as a method by which to classify options for business expansion. This well known marketing tool was first published in the Harvard Business Review (1957) in an article named ‘Strategies for Diversification’. It was...
Introduction Strategic marketing is a variable and complex process, oriented, and competitive by its nature. Strategic marketing may be seen on many bases including the domain being analyzed, their scale (small, medium, or large organizations). To appreciate them, the retail company should comprehend such concepts as coordinate, linkages, ruling, maintenance,...
Introduction Service development is an important criterion to attract and retain customers who are loyal and satisfied. But even more important is to retain customers who are loyal, as well as profitable. Innovative and attractive services are an answer to customers who are demanding. So marketing of the services for...
Background of the problem Client retention and loyalty is a very important aspect of medical services provision. These aspects if not well taken care of can lead to the movement of patients from one clinic to another in search of better medical services. The relationship between the doctors, the other...
Outline I Introduction II Theoretical Framework Cognitive filtering The theory of weak ties. Diffusion of innovations theory III Findings Data mining Referral marketing IV Conclusion V Reference List Introduction The development of Internet technologies has opened entirely new opportunities for the enterprises which intend to promote their products and services...
The strategic and operational value of an Information system for an organization Use of computers in organizations increased rapidly from 1955 to 1977. But only very few of them are useful for the management, for decision making. Information system means collection of components that work together to collect, process, store...
Introduction Marketing entails making products that are desired by a certain section of the target population or consumer. Marketing has been viewed as an ongoing dynamic process involving a set of interacting activities dealing with a market offering by producers to consumers based on reliable marketing anticipation (sales or demand...
Promotional Mix Starbucks has engaged in some promotion strategies in its coffee and beverage business to emerge as a global market leader which in turn has strengthened its brand name recognition internationally. In a bid to stamp its authority in the global beverage market, Starbucks has embarked on a varied...
Introduction One of the factors that help marketers to create successful marketing campaigns is the understanding of consumer attitudes. Consumer attitudes are integral parts of consumer behaviors and the study of consumers and their behaviors guides firms in their marketing strategies because they help them to understand how consumers think,...
Introduction Marketing has evolved over the years from just being emphatic on sales and advertising. More firms are incorporating the concepts of marketing. This has resulted in the emergence of strategic marketing. Wilson and Gilligan (2005, p. 3) assert that strategic marketing is being conceptualized as an approach to doing...
Executive summary The marketing plan relates to Proton Holding Berhad. The plan illustrates the various strategies to be incorporated in marketing Proton Exora. The situational analysis illustrates the firm’s background, mission and vision statement. It also identifies the management structure of the company and the major shareholders. Its financial performance...
Executive summary The paper is a marketing plan of MaxShim Florist which deals with floral products. The management of the firm intends to venture into floral designing. The paper identifies the firm’s mission statement, financial and the non financial goals. It also involves an analysis of the current market situation...
Consumer loyalty is key to success in any business organization. This is because it is easy to maintain the already existing consumers than to look for new ones. Consumer loyalty can be defined as a biased behavior or attitude that is directed towards a certain brand or service and is...
Introduction The operational efficiency improvement factors of business firms can be identified through the analysis of the business operations of the firm compared to industry standards. To attract new customers and retaining of existing customers, the business firm is required to find out the key operational areas in which improvement...
This paper talks about cannibalization and marketing innovation. It discusses how the concept of cannibalization has started growing and gaining so much momentum in the field of marketing in contemporary times. It moves on to discuss examples from the real world of companies that have undergone processes of cannibalization as...
Introduction A brand is a given name or trademark associated with a particular product or a certain producer. There is a prevalent recognition that brands play a vital part in initiating and supporting the financial achievements of a business. With intense competition and surplus capability in practically every trade segment,...
Executive Summary An Emirates Airline plane lands every three minutes at various airports around the world. The airline has touched the hearts of many travelers in a positive way. There is no doubt that it has emerged to become a global brand. In the field of aviation, marketing a service...
Introduction The business environment of present world is so competitive and complex that the entrepreneurs and the business people are finding it almost difficult to sustain in the market and get expected profit. The most critical fact in marketing sector of business is the increasing bargaining power of the customers...
Executive summary The marketing plan relates to Adventure Tours Australia which is a travel firm located in Australia. The firm is in the process of venturing into the international market by introducing a new travel package. The new travel product entails touring various destinations in Egypt. A situational analysis is...
Introduction Business promotion, advertisement, strategic planning, development of the business activity? All these opportunities may be provided by the implementation of the basic MBA principles of business marketing. This practice is aimed at facilitating the sales of the services or products. The approaches of this basic marketing principle are generally...
Executive summary This report is for research on coffee shop preference among consumers and the factors that influence them. The objective of this research is investigate the differences in products and services in independent coffee shop and chain coffee shop and their positioning in the beverage industry. This information will...
Managerial Marketing This report discusses the implications of creating a turnover for GGI by strategically implementing marketing tools and branding strategies. The report highlights how sales and market share could be increased by tactfully engaging in branding activities and creating a company image that gains customer appreciation and loyalty. Goals...
Executive Summary United Airlines has gone through several mergers, alliances and acquisitions since its establishment in 1926. These events have been interpreted to mean a marketing strategy that they have supported with the traditional market researches through administration of in-flight questionnaires to acquire primary data from their customers. The objective...
Executive Summary The sports drink market in Australia is a growing sector. However, PowerAde has not been able to capture the nerve of the market as competing brand Gatorade had already bagged the largest share of the market. For this reason, PowerAde needs to revamp its marketing strategy in order...
Executive Summary To develop a reasonable strategic plan for Dubai World Trade Centre, housing keeping department, the company’s mission and dream must be integrated with its objectives. This can only be done through the identification of the company’s keys to success in marketing as well as the analysis of its...
The marketing of today is consumer-oriented and consumers have become more conscious and internet savvy, this impacts how marketing is to meet customers’ needs. In an interview which was presented in the Advertising Age, and anonymous writer presented a scenario where an interesting answer emerged for a direct question. The...
Abstract The iPhone can be described as a multimedia Smartphone with internet connection that is designed and marketed by Apple Inc. Its main features that make it to be of world concern are the fact that it has a flush multi-touch screen and minimal hardware interface. Reports indicate that this...
Abstract This paper is based on the Marketing strategy of one of the most renowned coffee houses around the world; Starbucks. It began operating in terms of being a public limited company in 1992 and by the year 1997, it had opened up around 1500 coffee sites around the world-hinting...
Abstract Marketing is a very essential component of successful business organizations. In the course of undertaking marketing to reach the customers important components such as societal marketing, geographic segmental and real marketing need to be addressed by those in charge of the marketing department. This paper explores into the three...
Introduction Kudler’s marketing strategy indeed shows good points in structuring the business provided with the target market and products. Marketing research is important in the development of Kudler’s Fine Food’s existing business structure because it tracks the buying behavior of the people involve in the business-to-business and business-to-consumer transactions in...
The environment in business is the surrounding in which the organization will or is thriving, considering the social, technological, economic, and political factors put in place. The environment of business comprises both internal and external business environments, which affects the organization’s decisions, strategies, processes and performances. Generally, the environment consists...
Introduction The economic subject of international business is usually either a single joint-stock company or the system of the parent and subsidiary (dependent) joint-stock companies. The product is a web-based travel aggregator and the country is Indonesia. The proposal is to implement international business strategies adjusted for the country of...
Introduction The concept of building a market-driven company has been the fundamental to many marketing firms and companies. Different institutions have developed good strategies that facilitates the building for their finished products. The strategies are aimed at not only improving sales of the existing company’s product but also to boost...
Introduction The industry of oil and gas is one of the most competitive industries. Players are focused on making improvements to ensure their positions in the market. Although most oil firms have been reporting profits, the business has become more complicated. Oil prices have reached all-time highs and demand for...
Introduction One of the inherent problems in running a hotel business is that no matter how good or luxurious a hotel is the fact remains that consumers are not isolated to coming to that particular area. While Dubai is considered to be one of the most well planned cities in...
Introduction The success of a new product in the market is a function of the development of a high-quality commodity and marketing it through the appropriate channels. Marketing a product requires a company to identify the target market, the environmental factors affecting its success, and the required marketing mix. A...
Definition of strategy and marketing strategy. Importance of strategy for marketers Marketing strategy is a set of well-defined plans that are formulated, implemented and continuously evaluated and altered with the main aim of enabling commercial organizations to concentrate on using limited resources to tap into the best opportunities, to maximize...
Introduction We propose to select an analysis of the marketing strategy of Coca-Cola, the popular brand of non-alcoholic beverage, which is the leading brand all over the world. Coca-Cola, the largest soft beverage manufacturer, and distributor had its humble beginning in the year 1886, with an initial investment of US...
Abstract Today service organizations are undergoing massive reengineering “tactics” as they are faced with increased competition, outdated technology, and a changing customer base. Service companies strive to differentiate at the quality of service they offer to their customers seeking lasting profitable customer relationships. Company leaders are beginning to embrace Customer...
Introduction Successful marketing requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also knowledge of external environments. a service provider elected for analysis is British Airway (full-service carrier). Contracting out of services including...
Introduction This marketing report covers strategic marketing for H&M within the context of New Zealand. It considers recent sector performances, risks, and opportunities for H&M. Marketing strategies and outlook presented are based on major indicators of the apparel and accessories sector in the country to provide real-world experiences for the...
Introduction Porter describes a structure for evaluating the behaviour of costs, the determinants of relative cost position, and the way firms can gain a sustainable cost advantage or minimize their cost disadvantage. In terms of marketing concept, customer satisfaction plays major role. Organisations identify their needs and wants by discovering...
Report of the Competitive Advantage of the Haier Group in American Retail Market Heier Group Company was founded in 1984 in China as an electrical appliance. The Group extended its operations to the Western countries through introduction of innovative products. However, Heier faced several challenges in their expansion efforts especially...
Abstract Consumer motivation is a concept that has gained massive popularity among marketers as it enables them to understand their buying behavior. In this paper, the focus was to discuss the relevance of this concept in the current competitive business environment. The research relied on secondary sources, especially books and...
Introduction Apple Inc. is an American multinational company, which manufactures and designs computer software products and consumer electronics. Ronald Wyne, Steve Wozniak, and Steve Jobs formed the corporation in 1976. The company is best known for hardware products such as the iPod, iPhone, iPad, and Macintosh computers. The software products...
Background of the Organization Apple Inc. is one of the leading American electronic manufactures that has specialized in the production of personal computers, smartphones, iPod media players, tablet computers, and online services. It has its headquarters in California but has global market coverage. According to Lüsted (2013), Apple has 425...
Introduction Establishing a business may be a challenging task as it requires the consideration of various significant aspects, such as future trends of the market, the management of customer service, and branding. This paper addresses these issues from the perspective of a baking business and its CEO. The report analyzes...
Introduction The Jumeirah group (hotel division) owns some of the most prestigious and luxurious hotels and resorts within Dubai and the U.A.E such as the Burj Al Arab, the Jumeirah Beach hotel, the World Trade Center Residence and the Madinat Jumeirah. Prices for rooms range from 1300, 1500 to 4000...
Introduction Marketing strategy is the most important task for any business. It defines how the business organization seeks to provide a superior value to its target audience with a view of accomplishing a three-fold objective. It is a framework for establishing a brand image position for the firm to generate...
Executive Summary This paper consists of the following Chapters: Background – In this part of the paper, I introduce readers to the assigned case, while providing them with preliminary information, as to the firm MMA and its field of specialization. The main argument, contained in this specific Chapter, is that...
Introduction The company Apple Inc is one of the leading manufacturers and distributors of electronic devices and software in the global market. The firm operates in consumer electronics industry. It also offers digital distribution services. The firm has over 450 retail stores spread across 16 countries (Cook 2015, p. 140)....
Introduction Nowadays, the world of business undergoes considerable changes day by day. It is important for companies to stay competitive and involve as many customers as possible. It is not enough to take many internal factors for business development into consideration, but it is necessary to understand the impact of...
Abstract This research undertaking analyzes corporate responsibility and marketing strategies with regard to Apple Corporation. It focuses on aspects of product development that suffice in Apple’s quest for profitability and dominance in the market. It covers diverse parameters that define Apple’s position as an authority in the development and propagation...
Introduction The increasing competition in the marketing environment has triggered various innovations from managers and leaders of organizations. Companies’ innovation shifts in modern times are outcomes of the game that compelled some firms to exit the market prematurely. Smart managers are gradually adopting new strategies that incorporate all the components...
Introduction Tremendous advancements in technology characterize the modern societies. The advancements have had a pronounced effect on all the areas of human engagements. Among the areas affected by the advancements is marketing and consumer behavior. Presently, several consumers use digitalized media of communication, and thus, organizations have to comply with...
Executive Summary Whole Foods, Inc. has become the household name for organic products (OP). Being the largest chain of OP in the United States, Whole Foods has gained impressive wright and established a powerful presence in its market. However, to expand even further and extend its influence, the company should...
Situation Analysis/Current Marketing Mix Marketing is an integral part of an organization’s management; it creates business for a company and offers insightful information necessary for developing and innovating effective business strategies. The hospitality industry is highly competitive with new players coming up and old ones developing new working strategies or...
Executive Summary The primary purpose of this paper is to analyze the marketing management in the era of the social media marketing’s rapid growth and to retrieve a profound conclusion along with possible recommendations. To conduct this analysis, one particular company should have been chosen, and Gucci was selected since...
The role of situation analysis in marketing plan activity Marketing planning has been defined as the structured process of researching and analyzing the marketing situation, developing and documenting marketing objectives, strategies, programs, implementing, evaluating, and controlling those activities to achieve the objectives set (Berkowitz, Fredrick, Roger, Steven and William, 1998)....
Introduction Cloud Creative Solutions (CCS) Ltd is a successful and well established full service agency firm, offering an array of marketing communication tools. CCS has an assorted mix of clients, from travel operators, retailers to sports centers, and the company’s favorable reputation of reliability, efficiency and friendliness has meant that...
Executive Summary The paper critically analyses various management and marketing principles worthy of consideration in the event where an organization plans to venture into international market. Companies need to develop their strategies based on some strategic variables such as; resource-based strategies, industry-based and institution-based strategies. The paper starts with introduction...
Introduction There are several types of marketing strategies in modern marketing, depending on what a business wishes to achieve or maintain. Companies engaged in competitions try to use various offensive and defensive marketing strategies if they feel the pressure from their competitors or discover some opportunities to enter the chosen...
Introduction Delta Shoes is an athletic footwear company that began its operations 10 years ago. The company has its headquarters in the city of Dubai, but it operates in the global market. Its revenues in its tenth year of operation were impressive and the credit ratings are very good. It...
Task 1: Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organization Strategic marketing entails a group of continuous activities and comprehensive processes that organizations use to classify and align resources with the established objectives. In other words, activities in strategic marketing are aligned with...
Introduction Timberland is one of the leading manufacturers of high-end outdoor footwear in the global market. Founded in 1952 in Boston, Massachusetts by Nathan Swartz, the company has registered impressive growth and its operation has gone beyond the United States (Kanter and Rafaelli, 2015). It has manufacturing plants in the...