Marketing planning refers to the strategic side of the industry. This process aims to identify, organize, and achieve the marketing aims of a business.
The obvious option for a marketing planning essay is to look at the effectiveness of various marketing planning strategies, such as identifying the target audience. Another option is to assess successful cases and highlight the best practices. You might also want to concentrate on different stages of marketing planning.
Below is a vast collection of excellent marketing planning essay samples. These papers written by successful students will give you inspiration and new ideas for your work.
The Internal Environment Executive Summary Dell has participated in the selling of computer products to a variety of customers, including large corporations, home PC users, government agencies and other institutions, Dell aimed at becoming one of the most successful in offering best customer experience in the field of computers. This...
Situation analysis Nature of demand The mass market is what drives the sales of P&G consumer products. This explains why the company targets chain stores like Wal-Mart to get the attention of the larger mass market. The demand for consumer products is affected by numerous factors as indicated by the...
Executive Summary Corporate Travel Services Pte Ltd is a leading Travel Management company that ranks among the leading in terms of market base and service delivery in Singapore. Established in 1988, the company has more than 20years of excellence in the fields of travel and hospitality management; the company has...
Introduction Marketing of products and services are one of the key success factors for an entrepreneur nowadays and marketing has not confined only to selling of goods and services rather many other important aspects. A medium sized company must follow the relevant approaches to make its marketing program as a...
Executive Summery Denaâs salon is a professional beauty salon committed to providing every time highly customerâs satisfaction through its rendering outstanding service, organic and herbal products and delivering an enjoyable impression at a satisfactory price level ensuring a homely environment rather than artificial elegance. Denaâs salon also preserves a friendly,...
Executive summary The Temple Brewing Company Pty Ltd has succeeded in ensuring a well-established market ground for its products. In the year 1986, The Temple Brewing Company Pty Ltd established one of its distinctive products like the temple pale ale which was later followed by another vary fascinating product named...
Introduction It is important for organizations and all companies engaged in the production of commercial goods to have a marketing plan. This will ensure the streamlining of the company such that it is well focused and integrated into marketing activities. All departments in the organization (especially the marketing department) ought...
Introduction Proposed Venture: Phoenix Solar Energy Systems â Unlimited Energy for Life. Propose to manufacture, assemble and market solar energy systems for household purposes in the Indian market. A Solar energy unit capable for powering the entire house without any dependence on external power forms our chief product. There will...
Executive Summary This paper attempts to explain the personal marketing plan about obtaining a degree in the business management field. Obtaining a degree in the business management field can give us with the knowledge and talent needed in today’s global marketplace. If the principal profession aim of the learner is...
Executive Summary This paper attempts to prepare a complete marketing plan for the purchase of a franchise of a small fast-food chain named Wok To Walk. Franchising is a method of marketing products and services where the franchisors grant the franchisees the privilege to carry out business in the name...
Executive Summary This is a proposal which is mainly framed for Java Net to open a new branch inside Al-yamamah College. It is a typical forum that provides an exceptional forum for entertainment and communication via the internet. The proposal deals about all the major concerns that are directly associated...
Executive summary The Toyota Prius is Toyotaâs benchmark hybrid vehicle and one of the first few hybrid cars to be available for mass production and affordability. The Prius will be exceptionally successful in the face of extensive competition but has managed to become a market leader in the hybrid car...
Introduction The new product development is an Endeavour, consisting of the design and development of the product. Any products that are fresh in the market as a result of innovation or new specific features are called the new product. The new product development is the ultimate product as a result...
Introduction: Overview of the Report The situation analysis at Agent Provocateur reveals that the company has various opportunities to improve its market share by increasing its product range, increasing its internationalization process as well as intensifying its local market activities through promotions. In line with these opportunities are the need...
Introduction Sony Ericsson is one of the best companies in manufacturing and selling mobile phones. Despite some set back recently, the company is planning to get back into position by correcting the problems and implementing a new strategy. Company management considers that the best times for improving and stabilizing its...
Thesis This advertising plan constitutes the introduction and launch stages of a business graphics and communications service which the author will structure as a sole proprietorship and register as a Limited Liability Corporation (LLC) to reduce taxable assets. âBig Media Inkâ will be positioned in the niche between businesses that...
External environment External environment consists of Competitors, customers, marketing intermediaries, suppliers and public and the âA cut aboveâ will all be operating in a large external environment of forces and megatrends that gives direction of the opportunities and pose, threats to the company. This are uncontrollable which the new venture...
Pricing strategy To ensure that the new soft drink is effectively launched in the market, the management of Triwa Incorporation considered both the internal and external factors that affect the price of a product. To determine the external factors affecting price, the management through the marketing department conducted comprehensive market...
A computerized system for a counseling center Counseling centers are part of the health service society and just like many other industries they have been captured by the quickly advancing technology. Although the scenario may have very little to do with information technology, keeping track of records is crucial for...
External environmental factors affecting the new business External environment is constituted by factors that are external to the business. There is a close relation between the market and its surroundings and the success of a business is highly influenced by the external factors. All business enterprises are controlled by their...
Business overview Asda is a retailing store which is a subsidiary of Wal-Mart. The retail store is based in the United Kingdom and is among the largest retail store in the United Kingdom. The United Kingdom retail business is one of the largest lucrative businesses if you take an example...
Sainsburyâs began when John James and his wife Mary Ann Sainsbury opened a small diary shop in 1869. Today, after Tesco and ASDA, Sainsburyâs is the third largest name amonsgt the supermarket chains in the United Kingdom (Simon Wright, Diane McCrea, Sainsburyâs, 2007). Sainsburyâs is not just involved in grocery...
Company description MaxShim Florists is a firm that operates in the form of a partnership type of business structure. The firm is established within the US floral industry. The business was established in 1999 and has expanded to other regions in the US. Its headquarters are located in California, US....
Executive Summary Saudi Basic Industries Corp, SABIC is one of the worldâs leading manufacturers of chemical and intermediates, fertilizers, industrial polymers, and metals (SABIC 2008a, par.1). Founded in 1976 and Headquartered in Riyadh, Saudiâs Capitals Markets Authority, Tadawul currently lists SABIC as the largest public company in Saudi Arabia (Revenue:...
Introduction The questions of strategy and strategic management are important today because many organizations are still unable to develop effective and successful strategies in modern environment. In his paper, “Are you sure you have a strategy?” Don Hambrick admits that cheap books and âeasyâ strategic approaches cannot help organizations in...
Executive summary The marketing plan relates to the operation of Triumph Spares Limited, a firm that deals with spare parts. It illustrates the various marketing strategies that have been incorporated into the operation. It also depicts the various plans that the management has devised to enable cope with the increased...
Executive summary The marketing plan is designed by CCEE Engineering Solution which is a firm that deals with the production of solar tracking systems. The brand name of the firmâs solar tracking system is Solar Track. The marketing plan analyzes both the internal and external business environment within Australia. The...
Introduction Corporate Travel Services is found in Australiaâs capital city, within the central business district. The hotel is located close to major tourist attractions found in Australia. This company will mainly target to serving tourists who are regular visitors to this tourist attractions coming from various parts of the world....
Introduction There is a general understanding among several authors and business minds that for one to be an entrepreneur one has to have the capacity to notice business opportunities or create one before others do. This rests in the ability to notice a need in the market and developing a...
Positioning Market positioning entails making customers think more about the products that a firm or business offers in relation to the products offered by competing firms (Groucutt, Forsyth & Leadley, 2004). This is an opportunity for a firm to influence the perception of customers regarding the products that the firm...
Executive summary Marketing can be defined as a process of interesting potential customers and clients in your products and services (ward, 2008). The word âprocessâ is the key word in this definition, it involves researching, promoting, distributing and selling your products or services. Marketing plan outlines the specific actions ones...
Introduction A marketing plan is an essential tool for any organization or business seeking to venture or succeed in any market (Kotler &Keller, 2012). This essay provides a marketing plan for the Blue Sky Clothing Company. Executive Summary The Blue Sky Clothing Company was founded by Lucy Neuman and Nick...
Abstract This paper provides a comprehensive marketing plan and sales strategy for a company that intends to engage in the production and sale of mixed fruit juice in Waldorf, Maryland. The choice of the location is appropriate in terms of weather and population density. With a population of more than...
Introduction Even the most powerful organizations have to do something to remain such. Apple Inc. is not an exception. Considering the specifics of the electronics industry the organization operates in, as well as the character of the whole private enterprise system, regulated by an “invisible hand of competition,” Apple exists...
Executive Summary Kingsford business plays an important economic role as part of the Clorox portfolio in its yearly and periodic revenue total revenue generation. The failure of one entity within a company reflects an overall decline in total earnings. The underpinning problem for the charcoal category of business is the...
Introduction The appearance of home repair market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in manufacture and communications technologies. Today, international marketing is proving to be of ever-increasing importance to companies of all...
Introduction Through marketing research, the company is able to understand the needs of its customers. Because companies embark on entering the worldwide market, they are compelled to understand how market research deviates from the domestic standards when carried out in global markets. Companies willing to enter into the international market...
Executive Summary In a marketing environment, product manufacturers have to translate the unique selling propositions into tangible product benefits in order to retain the loyal customer base while strategizing on how to acquire new customers. A marketing strategy that complements McDonald’s in the US might not necessarily elicit a similar...
âInternational marketing is a process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges between nations that satisfy individual and organizational objectives”. And according to the American Marketing Association, International Marketing is the performance of business activities designed to plan, price,...
Introduction A Marketing plan is a critically researched and detailed report which elaborates a specialized strategy for planning new products, venturing into new markets, and winning more customers. In the Marketing World, various Marketing issues are faced. The following are some of the Marketing issues that arise from the analysis...
Company profile Edimax Sportswear is a private limited company that specializes in designing and developing sportswear products such as footwear and apparels. The firm was established in 2004 in the UK and it has established eight outlets in its local market. An experienced workforce of over 400 employees facilitates its...
Executive Summary Eureka Software Inc. was started on 12th October, 2000. It has grown to become one of the leaders in the industry in terms of both market share and profitability. The company specialises in the customised development of software applications for various business needs. For instance, it customises supply...
Abstract The given paper delves into the main aspects of Kitchen Fashion Furnitures (KFF) functioning. The company provides its customers with modern and high-quality kitchen equipment. In the previous papers, we introduced and investigated the company touching upon its main approaches and strategies used to remain beneficial and attain stable...
Situation Analysis Tesla Motors is an organization that has existed for 13 years already. Initially founded in North America, it soon reached Europe, Australia, and Asia, as it attracted the population with a new generation of vehicles that ensure zero emissions and sustainable energy (Tesla Motors, 2016a). Not so long...
Overview of the company Apple Inc. is one of the leading companies in the technology industry where it specializes in the production of electronic gadgets. Steve Jobs, Steve Wozniak, and Ronald Wayne incorporated the company in 1975 with its initial product being solely the Apple personal computer kit (Chang, Chen,...
Introduction Being a new entrant to the existing fashion and apparel market, Handmade Knitwear needs an elaborate strategy for promoting its products and attracting target customers. In order to become successful in the target market, the organization will have to deploy an efficient marketing approach and make the product not...
Executive Summary The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success. In this study, the researcher used both primary and secondary data sources. Primary data was obtained from a sample of respondents who were interviewed to understand...
Marketing Plan Overview The Eye2Go productâs three-year marketing plan will target the young and middle-aged customers since they are the majority users of the proposed eye makeup product. The three circles diagram, market share, sales, advertisement expenses, and gross margin are summarized below. Table 1: Gross Margin and Net Contribution....
Abstract Marketing still remains a mystery to its sponsors and also to those who practice it. It can be improved through a better understanding of customers, for they are a valuable asset to any firm. Businesses operate under a classic approach by inviting their customers to buy products or services...
Principles of Marketing in an International Context This report is devoted to a new marketing campaign of KeepCup, an Australian company specialising in reusable coffee cups that do not bring harm to the environment of our planet. Although the company is quite popular in Australia, we have decided to enter...
Product Support of Mission Statement Company Gâs initiative to venture into small appliances production goes in line with its mission statement. The companyâs decision to produce consumer electronics and telecommunication equipments gives an insight to success. Some of the consumer goods intended for production include televisions, satellites receivers, video players,...
Introduction and Background Designing a product is not successful without factoring in the needs of customers and placing the product in the right place for purchase. With the current economic situations and global climate change due to global warming, vehicle owners are struggling to make ends meet by spending less...
Introduction The rapid development of the international business presents the opportunity to expand in new markets and gain the attention of more customers. Considering that the well-known brands have already won the majority of markets of the US and Europe, the entrance to the Middle East seems to be rather...
Partial Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It...
Introduction Tamweel Company has been operation since the year 2004 in the UAE. The company offer financial services to private developers and runs a financial institution. The company has five financial service products. The Company has been a market leader in financial services in UAE since its inception. However, the...
The needs of children during development continue to evolve with time and technological advancement. The provision of game kits for children facilitates social interactions and has long-term effects on individual behaviors. Moore, McDonald, Carlon, and O’Rourke (2015) assert that children in different age groups need to learn interactive skills and...
Introduction NIVEA is one of the leading brands produced by Beiersdorf. The firm was founded in 1882. It has expanded to become a leading marketer of beauty care and skin products. In 2005, Beiersdorf launched a new product targeted young women. The name of the product is NIVEA VISAGE Young...
Sales strategies Personal selling is a process that involves the sellerâs promotional influence over the buyer, conducted on a person-to-person basis. Main types of personal selling Telemarketing sales This would involve setting up a sales team for WE CLEAN that takes up orders from customers over the telephone. The team...
Introduction The world is changing due to the changes brought about by technology. The business environment is increasingly getting competitive. Firms are finding it difficult to manage this competition due to several factors. According to Handlechner (2008), it is practically impossible to find the best strategy that would last a...
Abstract The emergence of new competitors has made it impossible for Apple Incorporation to remain profitable in its market segment. Nonetheless, the company has continued to use ineffective marketing strategies that fail to consider the needs of the global consumer. This discussion, therefore, identifies the unique threats and challenges that...
Introduction Operating in the global economy environment is a challenging task even for an organization as well established in the environment of the home market as Emicos International. According to the latest data provided by the company, Emicos International (EI) has been doing quite well in the home market because...
Introduction The world is getting very competitive. Firms are struggling to manage this competition by coming up with various strategies that would make them gain a competitive advantage over other market competitors. Internalization is one of the key pillars that firms are currently keen to establish in an increasingly competitive...
Branding Materials Ralph Lauren uses various materials to brand its apparel. The company uses latex-free rubber to brand wetsuits and swimming costumes. It endeavors to use sustainable materials to produce garments (Lauren 35). Ralph Lauren uses fiber technology to create pants. Besides, the Polo shirts are made using antimicrobial technology...
Executive Summary Marketing is an imperative attribute for improving the sales, loyalty, trust, and reliability of product sales. The sales of productions are essentially affected heavily by the strategies applied to the marketing techniques to reach the highest number of people being targeted. To understand this imperative role of marketing...
Country of entry: Iraq The Toshiba Company is a multinational organization in the electronic industry. The company has its headquarters in Tokyo and has four divisions, which are Social Infrastructure, Digital Products, Home Appliances, and Electronic Devises. Despite having been in the market for more than six decades, the company...
Executive summary Mackers is a software development company that has been making customized software applications for customers depending on their specific needs. The company makes software for banks, supermarkets and other corporations. In addition, the company emphasizes on the security of its products to protect the interest of its clients...
Abstract Nabbesh is an online skill-marketing base that seeks to connect experienced freelancers with businesspersons, who are seeking to hire individuals based on the demanded service. Founded in 2012, the company seeks to provide an online skills market in the Middle East and North Africa (MENA). The company has grown...
Introduction Success in business depends on the presence of all important factors or ingredients Jain, Trehan, and Trehan (2003, p.16). These factors include proper and professional management of the organizationâs resources (financial and non-financial) and the ability of an organization to satisfy its customers by way of embracing and maintaining...
Executive Summary Marketing plans help businesses to understand their markets in order to improve their products and increase their market presence. Sky Company Limited is private company that specializes in the production, manufacture and distribution of soft drinks and beverages around the world. In fact, the company has over one...
Abstract When the demand for products or services increases, marketers always have the desire to give a unique selling proposition that attracts consumers and makes them loyal. Worldwide, the cruise industry is fast expanding with an estimated worth of over $36 billion. Almost everyone would wish to go for a...
Executive Summary This is a United Hearing Centerâs business plan for the provision of medical earphone products in Kuwait. The purpose of the business is to cater to the health needs of people with hearing problems. The business plan provides the strategic direction of implementing the business based on the...
Understand the Principles Strategic Marketing Management Discuss the Role of Strategic Marketing in an Organisation Excellent performance is always at the core of every organisation. Hence, organisational stakeholders have to be keen when establishing their approaches to business, including the personnel to bring onboard to steer the organisation towards its...
Executive summary This marketing plan relates to Atec Incorporation, which operates in the UAE. The firm intends to venture into the production of coffee making machines. The decision to venture into this new market segment arose from the identification of a business opportunity whereby consumers are increasingly consuming coffee. Therefore,...
The Client The client for this marketing communication project is the AA Tours and Travel Company, which deals with a myriad of services in the tours industry by assisting clients to choose holidays destinations in the Middle East particularly in the United Arab Emirates, and cruise ship tours in the...
Introduction Seconal Foods is a firm that will specialize in the retail of organic foods that have been produced in compliance with all standards and regulations of organic farming for the United States and Canada. The company’s products will contain an extremely limited amount of artificial preservatives, sweeteners, colors, and...
Executive summary Founded on May 28, 1996, Amazon Inc. is a company that operates in the sphere of e-commerce. Through a range of customer-oriented websites, Amazon offers its clients a wide variety of products, including content. The company often rebuys the offered products from other sellers or third parties offer...
Executive Summary This report presents a marketing proposal for Target Corporationâs new line of clothing product – Ava & Viv dedicated to plus-size women and teens. Target is a successful retailer and made a wise financial investment decision by being among the first larger retailers to focus on an emerging...
Description of the Company The company and its areas of operations have to be described, Amazon was chosen for the evaluation in this case, as the company has an international presence while using selling platform to deliver goods to the customers globally (Reuters: Amazon.com, 2016). The company expands its areas...
Product Support of Mission Statement Company G is a well-established company in the electronics industry. Its mission statement is as follows: âWe enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.â Company G’s initiative to venture into small appliances production goes in...
Executive Summary A marketing campaign is an activity millions of organizations have to be involved in if they want to succeed in competitions and have a solid customer base. This project aims at discussing the latest achievements and future opportunities of Cofely Besix Mannai, one of the leading Qatar companies...
Airship Tours Limited â Description Overall company description The chosen plan is Airship Tours Limited. This is a new company in the US hospitality industry that offers tours and picnic services to different classes of customers. The company will be situated in the city of San Francisco, United States. The...
Introduction: What makes the company unique? In a TV interview, entrepreneurs Rob and Pablo creators of “Snog” a UK based chain of yogurt outlets state the following regarding what it takes to become a successful entrepreneur: “Now we are in a recession and we see businesses that are successful I...
Introduction CYC custom shop was started in 1935 by Chiang as a Shanghai shirt company and this was the first company in Singapore to make custom made shirts; with time their customer base grew and expanded to Indonesia and Malaysia where they expanded their product line and incorporated readymade shirts...
Introduction The emerging technologies have eliminated the geographic barriers to trade, and firms are currently exerting all efforts to expand their market share by venturing into new global markets. Exporting products from one country to another is one of the approaches that firms are currently using to manage the high...
Introduction Capital One Financial Corporation is one of diversified banks in the United States of America that provide a range of fiscal services and products to their clients who include âconsumers, small businesses, and commercial entitiesâ (Capital One Para. 1). The corporation is rated among the top 10 banks in...
Introduction The current business environment is full of market challenges among them being the rapidly changing consumer demands, the changing consumption trends, and the involvement of modern technologies in the production and marketing of business items (Gorski 2003). Given such issues in the consumer markets, companies are increasingly finding ways...
Executive Summary Scope, Aim, and Topic of the Report The project report highlights the market entry strategies used by a multinational corporation. It indicates how the company has managed to succeed and the challenges encountered. The report focuses on the non-alcoholic beverage and narrows down to the Coca-Cola Company in...
Executive summary The marketing plan presented forms the foundation for introducing new wine brands into the Indian market by the Treasury Wines Estate. The analysis provides the outlined strategies the company will follow to attain its primary strategic objective. New wine brands will be presented as a unique liquor while...
Introduction Business organizations experience various challenges in the current market that thwart the operations and efforts to meet their objectives and goals. There is high level of competition in the markets owing to high number of players. Customers also exhibit changing patterns in their needs, with business organizations being forced...
Abstract A marketing plan is as important as a business plan itself. Both documents help a company to prepare for the future. A marketing plan contains the strategies that are to be used in the process of promoting a good or a service in the market. The following marketing plan...
Nike Background Nike is the leading manufacturer and distributor of sportswear in the global market. Headquartered in Beaverton, this giant American corporation has experienced massive growth over the years, and its brand is currently considered the leading brand in sportswear. The sales in the global market have also been positive...
KeepCup is an Australian company that specializes in the production of reusable coffee cups. Started in Melbourne in 1998 as a cafe, this firm has experienced massive growth over the years and it is currently operating in the global market. It means that this company must be ready to deal...
What is Walmartâs marketing strategy? In this case study, youâll find everything about Walmart: marketing plan, current market position, significant issues, etc. Donât miss Walmart SWOT analysis and some good examples of the companyâs strategies. Executive Summary Walmart is the largest retail store in the world with over 11,527 stores...
Hyundai Situational Analysis The Product Recognizing consumer demand for better fuel economy and reduced emissions, Hyundai introduced the Sonata hybrid gas-electric vehicle in December 2015 as the worldâs first mass-produced hybrid vehicle available to the public. The sonata hybrid system is a development from Hyundai as an image on how...
Executive Summary The proposed Building Material Website and App will be an online based business in the form of a website that will enable Saudis to review the construction material available in the market with the prices and all the hands required for constructions. Thus, any contractor will log in...
Executive Summary In 2000, Starbucks Corporation opened new branches in the Kingdom of Saudi Arabia. The move was in line with the companyâs global expansion strategy. The uniqueness of the Saudi Arabian market, however, calls for a strategic marketing plan. Such a strategic plan, when put in place, would enhance...
Executive Summary Just Us! Coffee Roaster specialises in supplying âFair Trade fresh-roasted coffee beans, teas, and chocolates to Canadian retailers and consumersâ (Just Us! Cafe, 2012). The company must use reliable channels to communicate with its customers. Constant provisions of fresh and undamaged coffee present serious challenges to the company....
Executive Summary Mobily is a Saudi Arabian internet and a telecom service provider that is operating as a private company. Its main internet products rely on mobile broadband and fixed broadband technologies. The company uses fibre optic technology as last mile connectivity to homes and business or institutions. It faces...
Executive Summary The purpose of report is to prepare a marketing plan of iPhone and it focuses on some specific issues like product description, pricing strategy, promotional activities, distribution channel, market position, external and internal factors of the products, action plan of the company, marketing control, organizational chart, and so...
