Branding Paper Samples

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Abercrombie & Fitch: Brand Revitalization and Extension Strategies

Introduction Abercrombie & Fitch (A&F) is one of the leading high-end clothing retail brands targeting teenagers. The company has been largely affected by the economic recession and the changing macroenvironment. One singularly large hurdle in the company’s downfall has been its reluctance to reduce prices even when its competitors were...

Branding in Apple Incorporation

Introduction Apple incorporation is a public limited company, which was formed in 1976. The firm is located at Cupertino, California. The firms deals with various forms of technology such as designing, manufacturing and marketing of various mobile communication devices, personal computers, portable digital music devices, video players , software development...

The Role and All Aspects of Branding in Companies

An Introduction to Branding and Branding Strategies In the contemporary business world, the intensity of competition is increasing at a higher rate. For sustaining within the organization and to create brand awareness among the people, it is important to create a strong branding strategy within the organization. For creating a...

Online Anytime: Business Plan

Mission The mission of the company “Online Anytime” is providing the customers with the flexibility in selecting the personnel of their choice. The main factor in such mission is in attaining the quality of manual personnel selection with the flexibility and the convenience of internet technologies. This is ultimately shall...

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Virgin Blue vs. Jetstar: Comparative Analysis

Executive Summary Brand equity provides the basis of the success or failure of brands. So to measure the success or failure of brands it is imperative to gain a fair understanding of how the brands were made and what are the bases of the brands. Brands are important in marketing...

Boost Juice Bar: Brand and Product Management

Executive Summary The main purpose of the paper is to discuss the brand and product management to strengthen the company. This paper will consider all the relevant issues of the brand audit by considering the well-known Australian company Boost juice bar. Most of the big companies have initiated their brand...

Branding in an Organisation’s Marketing Strategy

Introduction The role of branding varies with the product and its stage of development. Branding compresses time horizons for the acceptance of products and facilitates the introduction of new products. Critics have explained that a new product may be a fundamental, functional, or strategic innovation. Fundamental and functional innovations necessitate...

Making Australia a World Brand

Introduction Australia is popular in terms of products, services, art, and cultural trading in the global market. Therefore, the image of this country is well known worldwide but the brand image is not strong enough than other developed countries in the international market. For this reason, the Australian Government is...

Key Personality Characters of the Branding

Executive summary This report examines the branding activities undertaken by charity organizations in Australia for increasing their status and position in the economy. The extent to which the charity organizations are engaged in advertising and communicating to the stakeholders is also discussed in this report. Based on the literature, the...

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Branding in South Korea

Introduction In South Korea, there is a wide collection of treasures that could be of entertainment and interest to tourists from the international community, yet, not much about this treasure is known (Don 2007; Ilbo 2007). This is because aggressive strategies of marketing the country as a tourist attraction site...

Context and Regulatory Framework of Business

The article “Responsibility and brand advertising in the alcoholic beverage market’” by Debra Jones Ringold (2008) describes the problems and controversies faced by companies and alcohol producers in brand advertising and marketing. The author claims that brand advertising is responsible for alcohol messages and alcohol consumption rates persuading consumers to...

Functions of Branding

Introduction In its most basic function, branding is a method by which a product is identified. A few decades before, branding was a method that was used to introduce a product into the market. The growth of the product as a sought-out brand was to happen on the merits of...

Brand Management Issues in Organizations

LLBean guarantees that its products will last forever. What features of a pair of pants from LLBean would be an actual product, and which would be part of the associated services? A pair of pants bought at the LL Bean store constitutes the actual product. The actual product refers to...

Nissan and Infiniti Companies Branding

The practice of a company presenting different brands as separate from each other to attract multiple customer niches is common in the automotive industry. For example, the case of Nissan (the parent company) and Infinity (the brand extension) shows how business focused on the lower and middle price segment can...

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Spotify’s Online Branding: Consumer Perception

Abstract Online branding has become one of the best and easiest ways of marketing a product. Many companies are looking at different and creative ways of boosting their online presence with almost half of the world’s population accessing the internet daily. The rise of the internet has also led to...

Branding as a Strategic Marketing Approach

Introduction When creating a competitive advantage, marketers pay much attention to branding since it is considered one of the best strategic marketing approaches. With the help of brands, it is possible to identify the manufacturers, and customers may assess the brand’s performance via their past experiences (Kotler & Keller 2012)....

Fruit Juice Branding in the United Kingdom

Introduction Business organizations should design powerful marketing models to deliver their products and services to targeted customers successfully. Marketing is the ultimate function of an organization that dictates its performance and profitability (Leland, 2016). To emerge successfully, companies should be on the frontline to implement powerful marketing strategies. Ashley and...

Luxury Products and Social Media Marketing Effects

Introduction Social media is more than a trend. It is a premier spot for information sharing. It has become part of every internet user. Hence, it influences millions of individuals worldwide. It provides a quick and efficient means of communication. The increased use of social media provides a good platform...

Luxury Brand Image and Social Media Marketing

Introduction The Use of Social Media in Marketing (Kim & Ko 2010) Social media has changed how people communicate and share information The use of social media has increased drastically in the last decade Companies are now looking at social media as a new approach and platform of reaching their...

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Branding Australian Mobile Phones: Roo Winder Cell Phone

Product Image Introduction and Background Branding Australia and its products is not an easy task – the continent has been isolated from the rest of the world for so long that creating strong ties between the Australian production and the target audience is not easy. However, advertising such an integral...

Starbucks Company Analysis: More Than a Cup of Coffee

Introduction The globalization phenomenon has enhanced even further the need for organizations to concentrate their business activities in more than one country. Various interests drive transnational corporations into expanding their markets and operations into foreign countries. This includes the need to widen the profit margins, the availability of raw materials...

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