Branding focuses on creating and shaping a brand that customers find compelling. Creating a brand means creating a positive and recognizable image of a particular product, service, organization, or person.
Essays on branding often analyze the cases of high-performing brands by identifying the causes of such achievements. Another option is to look at the importance of emotional components for global brands. Finally, a good idea would be to tell the reader about the steps of branding as a process.
Find an extensive collection of free branding essay samples below. These papers will give you ideas for key concepts and structure. The examples below can help you choose an exciting topic and come up with solid arguments.
Introduction Abercrombie & Fitch (A&F) is one of the leading high-end clothing retail brands targeting teenagers. The company has been largely affected by the economic recession and the changing macroenvironment. One singularly large hurdle in the company’s downfall has been its reluctance to reduce prices even when its competitors were...
Introduction Apple incorporation is a public limited company, which was formed in 1976. The firm is located at Cupertino, California. The firms deals with various forms of technology such as designing, manufacturing and marketing of various mobile communication devices, personal computers, portable digital music devices, video players , software development...
An Introduction to Branding and Branding Strategies In the contemporary business world, the intensity of competition is increasing at a higher rate. For sustaining within the organization and to create brand awareness among the people, it is important to create a strong branding strategy within the organization. For creating a...
The effectiveness of the brand remains on the consumers mind as the consumer of any Sony product expects that the company will continue to produce innovative and unique products that can utilize technology to the maximum and also create a cache of hype about the products it is these factors...
Mission The mission of the company “Online Anytime” is providing the customers with the flexibility in selecting the personnel of their choice. The main factor in such mission is in attaining the quality of manual personnel selection with the flexibility and the convenience of internet technologies. This is ultimately shall...
Executive Summary Brand equity provides the basis of the success or failure of brands. So to measure the success or failure of brands it is imperative to gain a fair understanding of how the brands were made and what are the bases of the brands. Brands are important in marketing...
Executive Summary The main purpose of the paper is to discuss the brand and product management to strengthen the company. This paper will consider all the relevant issues of the brand audit by considering the well-known Australian company Boost juice bar. Most of the big companies have initiated their brand...
Introduction The role of branding varies with the product and its stage of development. Branding compresses time horizons for the acceptance of products and facilitates the introduction of new products. Critics have explained that a new product may be a fundamental, functional, or strategic innovation. Fundamental and functional innovations necessitate...
Introduction Australia is popular in terms of products, services, art, and cultural trading in the global market. Therefore, the image of this country is well known worldwide but the brand image is not strong enough than other developed countries in the international market. For this reason, the Australian Government is...
Executive summary This report examines the branding activities undertaken by charity organizations in Australia for increasing their status and position in the economy. The extent to which the charity organizations are engaged in advertising and communicating to the stakeholders is also discussed in this report. Based on the literature, the...
Introduction In South Korea, there is a wide collection of treasures that could be of entertainment and interest to tourists from the international community, yet, not much about this treasure is known (Don 2007; Ilbo 2007). This is because aggressive strategies of marketing the country as a tourist attraction site...
The article “Responsibility and brand advertising in the alcoholic beverage market’” by Debra Jones Ringold (2008) describes the problems and controversies faced by companies and alcohol producers in brand advertising and marketing. The author claims that brand advertising is responsible for alcohol messages and alcohol consumption rates persuading consumers to...
Abstract Dove headed on a path to redefine beauty. The dilemma was that it was selling a beauty product itself. Dove headed down a long path of controversy that ended up stirring societal dialogue about beauty. Although people view this as a naïve decision that pro’s and con’s either way...
Introduction In its most basic function, branding is a method by which a product is identified. A few decades before, branding was a method that was used to introduce a product into the market. The growth of the product as a sought-out brand was to happen on the merits of...
Daniel Stacey and Ross Kelly observed that long lines and a new trend of the gray market for bigger screen phones marked Apple’s new iPhones debut. As expected, new phone models drew Apple fans outside retail stores (Stacey and Kelly). Global critics, however, noted that this year’s lines were generally...
William Arruda focuses on creating and developing oneself as a brand. The process of creating one self’s image is called personal branding. Arruda’s advice is that what makes one unique makes one successful. In other words, every person has endowed with exceptional strengths and abilities; attributes that make him/her stand...
Customers and my competition Customers buy from my competitor because of two simple factors: branding, atmosphere, and affordability. Some of my main competitors include Starbucks and Bo’s Coffee within the Woodley Park area of Washington D.C. Both of these franchises are well known to the general public and, as such,...
LLBean guarantees that its products will last forever. What features of a pair of pants from LLBean would be an actual product, and which would be part of the associated services? A pair of pants bought at the LL Bean store constitutes the actual product. The actual product refers to...
Introduction As a brand that produces and markets premium jeans, True Religion managed to maintain a recognizable image despite the market being crowded by competitors such as 7 for All Mankind, Levi’s, Citizens of Humanity, and others. The high brand equity in both South-East Asia and the United States helps...
Introduction Ireland is country in Europe continent and is approximately 275 km2. The country is a leader in tourism and friendly investment atmosphere. Over the last six years, the country has faced economic uncertainty and low tourist turn out due to global economic meltdown. Therefore, it is essential to review...
The practice of a company presenting different brands as separate from each other to attract multiple customer niches is common in the automotive industry. For example, the case of Nissan (the parent company) and Infinity (the brand extension) shows how business focused on the lower and middle price segment can...
Abstract Online branding has become one of the best and easiest ways of marketing a product. Many companies are looking at different and creative ways of boosting their online presence with almost half of the world’s population accessing the internet daily. The rise of the internet has also led to...
Introduction When creating a competitive advantage, marketers pay much attention to branding since it is considered one of the best strategic marketing approaches. With the help of brands, it is possible to identify the manufacturers, and customers may assess the brand’s performance via their past experiences (Kotler & Keller 2012)....
Introduction Business organizations should design powerful marketing models to deliver their products and services to targeted customers successfully. Marketing is the ultimate function of an organization that dictates its performance and profitability (Leland, 2016). To emerge successfully, companies should be on the frontline to implement powerful marketing strategies. Ashley and...
Executive Summary The purpose of the report is to understand how to build awareness for the Olio Bello Organics brand, making it more recognizable on the local, national, or international level. Since the brand Olio Bello has already received various local and national awards, it is possible to increase brand...
Tesla Motors Brand Founded in 2003, Tesla Motors is an American automobile manufacturing company. The development of the brand is owed to the efforts of engineers from Silicon Valley. Its headquarters is located in Palo Alto, California. The company developed its first model, Roadster, to set the way for the...
Description of Starbucks brand, sources of its equity and outcomes of equity The firm’s brand is quality coffee served in a wonderful environment. The brand reflects the importance the company attaches to enhancing coffee drinking culture. The brand is rooted in three key components. The first component is the coffee...
Introduction Social media is more than a trend. It is a premier spot for information sharing. It has become part of every internet user. Hence, it influences millions of individuals worldwide. It provides a quick and efficient means of communication. The increased use of social media provides a good platform...
Introduction The Use of Social Media in Marketing (Kim & Ko 2010) Social media has changed how people communicate and share information The use of social media has increased drastically in the last decade Companies are now looking at social media as a new approach and platform of reaching their...
Product Image Introduction and Background Branding Australia and its products is not an easy task – the continent has been isolated from the rest of the world for so long that creating strong ties between the Australian production and the target audience is not easy. However, advertising such an integral...
Introduction The globalization phenomenon has enhanced even further the need for organizations to concentrate their business activities in more than one country. Various interests drive transnational corporations into expanding their markets and operations into foreign countries. This includes the need to widen the profit margins, the availability of raw materials...
Introduction According to Mitchell (2006, p. 75), brand history ‘tells us how people used brand as a symbol of identification’. In the past, customers used brand name to differentiate products from different manufacturers. Today, customers not only use brand name to differentiate manufacturers, but also make purchasing decisions. A brand...
History and Mission Statement Alibaba is an online-based business that was founded in 1999 by Jack Ma. Ma, the company’s current chairman, named the business ‘Alibaba’ because the name was recognizable globally. Alibaba was the first company in China to deal with online business. The company was started in Jack...