Branding Paper Samples

Brand Management Issues in Organizations

LLBean guarantees that its products will last forever. What features of a pair of pants from LLBean would be an actual product, and which would be part of the associated services? A pair of pants bought at the LL Bean store constitutes the actual product. The actual product refers to...

Nissan and Infiniti Companies Branding

The practice of a company presenting different brands as separate from each other to attract multiple customer niches is common in the automotive industry. For example, the case of Nissan (the parent company) and Infinity (the brand extension) shows how business focused on the lower and middle price segment can...

Spotify’s Online Branding: Consumer Perception

Abstract Online branding has become one of the best and easiest ways of marketing a product. Many companies are looking at different and creative ways of boosting their online presence with almost half of the world’s population accessing the internet daily. The rise of the internet has also led to...

Branding as a Strategic Marketing Approach

Introduction When creating a competitive advantage, marketers pay much attention to branding since it is considered one of the best strategic marketing approaches. With the help of brands, it is possible to identify the manufacturers, and customers may assess the brand’s performance via their past experiences (Kotler & Keller 2012)....

Fruit Juice Branding in the United Kingdom

Introduction Business organizations should design powerful marketing models to deliver their products and services to targeted customers successfully. Marketing is the ultimate function of an organization that dictates its performance and profitability (Leland, 2016). To emerge successfully, companies should be on the frontline to implement powerful marketing strategies. Ashley and...

Luxury Products and Social Media Marketing Effects

Introduction Social media is more than a trend. It is a premier spot for information sharing. It has become part of every internet user. Hence, it influences millions of individuals worldwide. It provides a quick and efficient means of communication. The increased use of social media provides a good platform...

Luxury Brand Image and Social Media Marketing

Introduction The Use of Social Media in Marketing (Kim & Ko 2010) Social media has changed how people communicate and share information The use of social media has increased drastically in the last decade Companies are now looking at social media as a new approach and platform of reaching their...

Branding Australian Mobile Phones: Roo Winder Cell Phone

Product Image Introduction and Background Branding Australia and its products is not an easy task – the continent has been isolated from the rest of the world for so long that creating strong ties between the Australian production and the target audience is not easy. However, advertising such an integral...

Starbucks Company Analysis: More Than a Cup of Coffee

Introduction The globalization phenomenon has enhanced even further the need for organizations to concentrate their business activities in more than one country. Various interests drive transnational corporations into expanding their markets and operations into foreign countries. This includes the need to widen the profit margins, the availability of raw materials...