Company Analysis Essay Examples for Free

Company analysis as an academic assignment implies quantitative and qualitative research methods. When assigned to make company analysis, students often choose big and successful corporations like Apple, Nike, Coca-Cola, or Boeing.

One of the most obvious options for a company analysis essay is to compare a company’s performance to that of its main competitors. You might also focus on a business’s value on the stock market. Another good idea is to analyze the reasons behind the success of industry leaders. But the most exciting thing is how they can maintain this success over time.

Below is a collection of excellent company analysis essay examples written by A+ students. We hope that you’ll find a wide range of exciting topics and ideas in this list.

Company Analysis

Quentech Limited’s Business Plan

Executive Summary The smartwatch market in New Zealand is on the rise as more people are finding smartwatch to be more convenient than smartphones. This business proposal reports on Quentech Limited, a startup smartwatch manufacturer and supply company located in New Zealand. Quentech smartwatches is Quentech Limited’s first product with...

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GoPro Firm’s Functioning and External Environment

Porter’s five forces theory will be employed to analyse GoPro and the external environment that impacts its functioning and preconditions selection of an appropriate strategy. The selected tool is an effective framework for researching the most important external factors and concluding about the possible opportunities for further evolution (Porter, 1998)....

Netflix Inc.’s Business Strategy and Strategic Analysis

Netflix is the world’s most extensive movie rental service, founded in 1997 in the U.S. During the last decade, Netflix has expanded tremendously, gaining global outreach and attracting more than 130 million subscribers from all over the world. It provides internet media content in over 190 countries. Hence, Netflix is...

Lord of the Fries: Business Analysis

Company analysis The name of the company is “Lord of the Fries.” It is a fast-food restaurant that was started in Australia Melbourne and continues to exist with all locations there. It was started by two people, Mandy from Toronto and Mark from Melbourne. In October of 2004, they had...

Target Corporation: Company Analysis

A formal definition of the term “SWOT analysis” or simply “SWOT” is as follows: SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O)...

Altria Group Inc.: The Competitive Analysis of Tobacco Industry

Introduction The tobacco industry is witnessing a shift from traditional products to smokeless and healthy products. Such a development has compelled global firms to engage in innovative practices as they respond to dynamic shifts in customer preferences. The changes in demand and the impact of external environmental factors require that...

Walmart Great Value Line SOSTAC Analysis

Abstract Walmart’s Great Value line of products is one of the company’s most developed retail brands, providing hundreds of different household products ranging from sliced bread and frozen vegetables to lightbulbs, trash bags, and other traditional products in order to address almost every basic need of day-to-day living (Neebe, 2020)....

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Advance Auto Parts Inc.’s Company Analysis

Semester Project Proposal Business organizations implement superior models to deliver finished products, accessories, or goods to customers and eventually record increased profits. The selected company for this discussion and analysis is Advance Auto Parts Inc (simply Advance). It operates in the automotive industry by marketing a wide range of spare...

Singapore Airlines’ Radical Circles & Vision Transformation

Introduction Organisations worldwide face pressure to be up to date with the demand to adjust to the continuously changing industries as well as the intensifying levels of competition in the global arena. The range of challenges and opportunities that modern organisations face increased pressure on leaders and managers to transform...

Microsoft Monopoly: Main Factors That Led to It

Microsoft became a monopoly because of unique and innovative technology developed and introduced by the corporation during the 1980s. Nobody in the world was able to compete and develop the same low-cost and effective solutions as Microsoft did. The main factors which help Microsoft to obtain the monopolistic position are...

Premier Investment Limited’s Financial Analysis

Introduction Premier Investment Limited is a limited company that is based in Australia. The company is listed on the Australian Securities Exchange. It was first established as an investment company to enhance return to shareholders’ capital. The company invests mainly in listed securities and money markets for both long-term and...

Handbook of Practical Program Evaluation

Evaluability assessment Any policy, program, function, project or activity with a definite set of goals has to be evaluated to reach successful implementation. Regular monitoring or evaluations serve this purpose. Evaluability assessment helps to detect and correct problems and the key steps require the total involvement of the users, clarity...

Cash Flow Management at Apple Inc.: Financial Consequences and Improvement Strategies

Introduction A company’s earnings report does not necessarily represent the amount of cash the business generates. Financial statements include non-cash items, which cannot accurately reflect the monetary health of an organization. This essay is going to analyze the financial statements of Apple Inc. (AAPL), which operates in the telecommunications industry...

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A Business Report on Buddy’s Floor Barn

Introduction Buddy’s Floor Barn wants to analyze how they are doing at their 18 locations in four regions across their 10 product lines over the last three-quarters. Each Regional Manager has compiled the data for his/her area showing the sales revenue for each of the five product lines (premium flooring)...

Shopify Inc: Maintaining Culture as the Company Expands

The present-day business world creates conditions for the expansion of companies. This process implies not only apparent benefits in terms of profits but also causes a series of complications. They relate to the need to readjust all the elements included in the philosophy behind business activities to the company’s current...

Sharing Economy on the Example of Airbnb

The concept of the sharing economy has been gaining popularity in recent years. It goes in line with the standards of digitalization, inclusiveness, and sustainability. The term “sharing economy” refers to an economic model based on peer-to-peer activities of exchanging, acquiring, and providing services and goods (Chappelow, 2020). This is...

Amazon Company: Internal & External Analysis

Internal Organizational Audit SWOT Strengths One of the strengths of Amazon is that it has a strong brand. Goel et al. (2020) argue that the company has one of the best retail brands in the world. There are numerous reasons why a strong brand is perceived as a strength during...

Argyle Diamonds: Company Analysis

The main problem faced by Argyle was the low sales of brown and yellow diamonds. These two kinds of diamonds are the most common once, accounting for almost 90% of all stones. White and pink stones are much rarer, which allows for selling them at a higher price. Besides, consumers...

Business Administration Case Study

Business Summary According to the existing information, Carlos does not want to retire and instead, wants to start his own brick-and-mortar business, as he sees that printed books and magazines no longer attract readers. The financial state of affairs suggests that Carlos is not going to experience any monetary issues...

Observing Lego’s Online Store

Introduction Lego is one of the toy companies that are known across the world for its simplicity and high quality. The company offers a range of series for building constructions from plastic bricks that can be connected in different ways. All the parts can be retaken and reused to shape...

Under Armour: Company Issues Analysis in 2016-2020

Economic issues Among the many manufacturers of sportswear, there are clear leaders. They have been setting the trends for other companies for decades with their innovative technologies and the highest quality sports equipment. Under Armor loses to its main competitors: brand sales are declining, including in the North American market....

Dell Company Global Operation Analysis

The global market is attractive to many companies around the world. However, it also contributes to situations that would be considered unacceptable on the national markets of developed countries. A good example is Dell, which opened its fourth call center in India in 2006. This paper aims to describe the...

IT Department of Vermont Teddy Bear Organization SWOT Analysis

Introduction Vermont Teddy Bear (VTB) is an organization that exists on the market for several decades already. In a fast-developing world, a resilient focus on information technology plays a crucial role in the company’s performance and achieving established goals and objectives. After the world crisis of 2008, VTB had to...

Emaar Properties: Company Analysis

Introduction Emaar Properties is a real estate development company that was founded in the United Arab Emirates (UAE) in 1997 by business tycoon Mohamed Alabbar. The corporation is responsible for a number of truly iconic buildings and architectural structures in the UAE. These projects and many others have resulted in...

Netflix: Analysis of the Strategy

Current Situation Current Performance In 2019, Netflix demonstrated successful performance in its business industry. The company’s total assets are estimated at $33,975,712, while the market shares reached $437,799 (basic) and 451765 (diluted). As a result of its investment activity, Netflix received $387,064 of cash.1 Strategic Posture Mission: Netflix provides customers...

Noon Company Analysis

Introduction Noon (noon.com) is an e-commerce platform launched in the United Arab Emirates in 2017. E-commerce (electronic commerce) is defined as transactions, be it buying or selling, being made through the Internet. It involves the sale of goods and services, the exchange of data, and the transfer of funds. Noon...

Pepsi Cola Analysis and Evaluation

Problem and Issue Identification PepsiCo is a global business in the beverage and snack food industry that has built its business strategy on diversification of its portfolio, optimization of processes, and innovation of products. The core segments of PepsiCo’s businesses include the beverage segment consisting of carbonated soft drinks under...

Microsoft Corporation: The Rise of a Major Company

Company Information Microsoft Corporation is a leading organization in the sales, design, and production of IT solutions and servers. The Corporation has over 155,000 employees globally and operates in the US and other confinement regions. The significant shareholders of the Corporation include the Vanguard Group, Capital Research& Management, SSgA Funds...

Strategic International Business Management

Factors for consideration by management team Implementing change within organisations is inevitable; management should consider many factors before starting the process of change. SAR Health Services (SARHS) is planning to implement change that will encompass closing down production site A and consolidate at site B. The company’s goal is to...

Amazon Web Services: Analysis

The transfer to the realm of the digital market has led to significant changes in how most companies function in the modern economic environment. Although the transition has taken place smoothly for most organizations, the necessity to develop additional features that would help to attract the attention of users has...

Airbnb Strategic Analysis

Introduction Airbnb is an international marketplace specializing in hospitality by offering arrangements of temporary and short-term lodging in cities around the world, most commonly for tourists and individuals traveling to the city for business. The platform was revolutionary and heavily disrupted the established hospitality industry, challenging major hotel chains while...

Business Processes of CC Music

Introduction Before entering an industry, any company needs to implement a comprehensive research and analysis on a business environment. Chris and Clive fully recognize the necessity of assessing the inner and external aspects of their potential business. Hence, they decided to order a consultancy report that will cover the following...

Apple, Walmart, and The Kroger Comparison

An overview of the companies Apple, Inc. Apple, Inc. is a global technology corporation based in the United States. Its objective can be described as long-run profit maximization, investing heavily in research and development and producing innovative devices, as well as pivoting towards providing services. The company produces consumer electronic...

Starbucks: Disaster Recovery Portfolio

Starbucks is the largest coffee company in the world that since its foundation in 1971 in Seattle, the United States, has expanded into more than sixty countries. In North America, Starbucks is a phenomenon: it is a recognizable and beloved brand. In some countries outside North America, Starbucks enjoys as...

Reflection on AMGD Global PTE. LTD

Introduction In 2016, the global health and wellness food market value stood at $707 billion, by 2021 it is expected to reach $811.82 billion (Shahbandeh, 2019). Demonstrating a clear trend of economic growth has allowed this market segment to develop at a healthy pace in the context of global supply...

Cornwall Flowers: Company Analysis

The British exit from the European Union, luckily, occurred after the EU and Great Britain managed to agree on a deal, in particular, on a trade deal. The threat of no-deal Brexit haunted both residents of the UK and Europeans living and having business in the UK for 3,5 years....

Hewlett Packard Enterprise: Company Overview

Introduction, Background, and Review of the Past Four Years The Hewlett Packard Enterprise is an American company that has a strong presence in various information technology markets. It was founded in 2015 as a result of splitting the Hewlett-Packard Company into two different companies. The focus of this separation was...

Apple’s Performance & Customer Satisfaction With iPhones

Introduction In the current competitive business environment, companies are keen on attracting and maintaining a pool of loyal customers through the delivery of quality products and services to their customers. Sarkar (2019) explains that in a market where customers can choose from various providers, brand plays a major role in...

PepsiCo: Company Analysis

PPepsiCo is a large multinational company that operates across the globe, mostly in the US and other developed nations. Its main products are soda drinks, which are known to be linked with certain chronic diseases. The latter manifests itself in the major social changes among customers, who are becoming more...

Wells Fargo & Company’s Management Analysis

Executive Summary Wells Fargo & Company is one of the biggest providers of financial services in the world. It mainly focuses on three segments Community Banking, Wholesale Banking, and Wealth, Brokerage, and Retirement. These three segments are the primary source of income for the bank. However, the corporation also invests...

Process Improvement Project of Company Panera

Phase I: Improvement Opportunity In the modern world, people draw specific attention to the quality of food that they consume. That is why healthy food restaurants are requested among customers, and Panera is one of them. This restaurant has an adequate supply chain because it uses the No-No list to...

Business Analysis of Get Heal, Incorporate

Team The company was founded by Dr. Renee Dua and Nick Desai, a tech entrepreneur, in 2014. The CEO of the company is Nick Desai, who is known for numerous successful start-up business projects. The information technology team works under the leadership by Jason Shafton, a technology, and media specialist,...

Premier Restaurants Latvia: Internship Report

Introduction Internships allow students to obtain valuable information regarding actual companies, as well as their approaches to marketing, planning, human resources, and management. Practical implementation of different methods is highly interesting for aspiring specialists aiming at getting relevant experience from large organizations. Premier Restaurants Latvia represents the international fast food...

Dignity Plc.: Financial Statements

Introduction Dignity Plc is a publically listed company in the United Kingdom (UK) that provides funeral services. According to the client website, the company serves over 800 local communities by connecting people with funeral directors around the UK (Dignity Plc, no date). The company offers full-service funerals, simple funerals, and...

Apple’s Competitive Positioning

Introduction Apple is currently positioned at the top end of the technological market. Due to the release of its latest model, the iPhone X, it managed to corner roughly 50% of the world’s smartphone market in the last quarter of 2019 (Mahajan 2020). In between producing flagship models, the company...

Ryanair Service Process: Service Blueprint

Executive Summary This paper discusses the service process of Ryanair through the use of a service blueprint. It has identified the strategies used by the airline to increase revenue. These main sources of additional income are selling various options and in-flight goods. Food and drinks are also offered, although people...

Prep Mate: Critical Analysis

Introduction The chosen social enterprise for the project was Prep Mate, a hardware-based business offering a unique product for people with disabilities. The primary product is multiple functional chopping boards for individuals with upper limb differences or groups of people with motor issues such as the elderly. The Prep Mate...

Cheryl Sharpton’s Clinical Group’s Analysis

Name, Location & Nature of the Business The business to be established is known as Cheryl Sharpton’s Clinical Group. The business will be concerned with giving advice providing administrative services to medical practitioners. This means that the business will basically provide administrative support to people involved in running clinical trials....

E-Marketing Plan for Emirates Airline

Introduction Marketing plans are important components of a business strategy. While marketing plans have been used over the years, the invention of the Internet has changed the scope and nature of business strategic plans in many ways (Haegele 2001). The adoption of the Internet and computer-based technologies has led to...

Amazon Inc.: Company Analysis

History and Background The selected company is Amazon, which is a technology firm headquartered in Seattle. Founded in 1994, the corporation was initially registered as Cadabra Inc. Today, it is more common as an e-commerce firm that offers goods and services related to artificial intelligence, computing, and digital services such...

Media Communication Analysis Billboard

Media communication is a multi-layered process that requires careful analysis of the target audience. Selected pieces of media communication are Vogue YouTube Channel (https://www.youtube.com/user/Americanvogue), Billboard Pop News (https://www.billboard.com/pop), Radio Newark (https://www.radionewark.co.uk/news/), and CNN International (https://edition.cnn.com/). Each of them has a diverse target audience, which indicates the way information is conveyed,...

American International Group’s Star Model Use

Introduction The overall performance of an organization gives potential customers an overview of its financial health before they can make their investment decisions. In the insurance and financial sectors, individuals will examine how a specific firm is committed to providing the relevant support and engaging in activities that resonate with...

The “Just Do It” Power

Who is Nike? In the human form, Nike is an American guy passionate with the design, production, and global trading of footwear, clothing, appliances, and accessories. His principal focus is mainly on athletic use, providing sports models with unique merchandise, and aiding them in greater efficiency. Consequently, growing popularity led...

Ryanair & Next Step: Primary Issues and Prospects for the Company

Executive Summary Ryanair is an outstanding example of the low-cost airlines, which predominantly focus on reducing the costs per passenger as well as deploys aggressive horizontal expansion through diversification. The basic principles of business development in low-cost airlines are similar to the approaches of intercontinental carriers, such as increasing passenger...

The Benefits of Global Airline Strategic Alliances

Throughout recent decades, three large-scale airline alliances, Star, Oneworld and SkyTeam, have formed and become dominant forces within the industry. They include many of the largest airlines, notably Lufthansa, United and Delta, and have a worldwide reach, which led to their designation as global airline strategic alliances (GASAs). Some experts...

Annual Reports Provided by Companies

Annual reports provided by companies contain critically important information that can be viewed by consumers, or other parties to understand the current state of the organization, its perspectives, and challenges it has to overcome to move forward and evolve. There is also a practice of narrative reporting presupposing that non-financial...

Pepsi: Consumer Behaviour Report

Introduction Pepsi is a beverage company that commenced its activities in the late 1980s after a merger with Frito Lay Company and provides beverages to consumers globally. As one of the players in the beverage industry, Pepsi competes with Coca-Cola, RC Cola, Dr Pepper Snapple, and Real Cola amongst others....

PepsiCo’s Strategy Implementation and Strategic Controls

PepsiCo is an example of a company that has made great efforts in order to align its policy to the rapidly changing market conditions. Its reaction to the change in customers’ preferences and implementation of the generic strategy would allow it to survive the crisis and receive the benefits of...

Merchandizing Strategies Wet Seal Case Study

Wet Seal stands out as a fashion retailer targeting young and fashion conscious girls. It focuses on teenager and middle-aged girls that are not just keen about fashion, but also value their image which is portrayed by what they wear. Its core clients are fashion lovers, those that prefer to...

Searchie.ai Company’s Strategic Analysis

Name and Origin of the Company The selected startup, Searchie, is located in the United Arab Emirates (UAE). The official website of the company is www.searchie.ai, and its platform is Sarah. It was set up on February 15, 2018 and has offices in Dubai, London, and Silicon Valley. The primary...

Starbucks Corporation’s Compensation Plan

Introduction Nowadays, every organization, regardless of its size, sphere, and goals, aims to attract talented workers and keep their current employees productive and satisfied. However, with the increasing competitiveness of the current workforce, more than fair pay is needed to keep employees happy and stay in the company. One of...

Walmart Great Value Line Analysis

Introduction Great Value is one of Walmart’s most developed retail brands. Launched in 1993, it offers hundreds of grocery and non-food items ranging from sliced bread and frozen vegetables to lightbulbs, trash bags, and other household essentials (Neebe, 2020). Its products are claimed to be almost as good as some...

Critical Success Factors in Jumeirah Beach

Abstract Purpose: The purpose of the research is to evaluate critical success factors of Jumeirah beach, Dubai. In addition, the study will report demographics of tourists who visit Jumeirah beach in Dubai. Design methodology: The study will use a random sampling to collect information related to critical success factors of...

Bandtech Company’s Business Plan

Bandtech is a new company that wants to venture in the energy sector. The company has invented a charging device that obtains its energy from body heat. The gadget is supposed to be worn as bands on convenient places of the body such as arms and legs. It is unique...

Walmart Supply Chain Management

Abstract Walmart has emerged as one of the largest retailers globally, with 11,700 stores, which signifies an exceptional example of supply chain management (SCM) and logistics. Although the store began operating in the United States, it successfully expanded and opened retail chains in Canada and Europe. The example of Walmart...

Coca-Cola Company: Marketing Analysis

Introduction Marketing remains an evidence-based strategy for sensitizing and delivering finished goods to the targeted customers. Successful companies implement the best approaches depending on the nature of the products and the expectations of the intended buyers. This paper gives a detailed analysis of how the Coca-Cola Company engages in marketing...

Orange Motorway Services Ltd: Addressing Critical Issues

Executive Summary The paper aims at addressing the critical issues at Orange Motorway Services Ltd. Specifically, the analysis of Hertzberg’s two-factor theory is offered, along with the outline of how the company’s human resource manager can apply it to improve the organization’s work. Further, the general purpose of an employee...

L’Oreal Paris Strategic and Marketing Objectives

Introduction Rapidly developing economy and changing customers expectations demand constant modernization of production processes and marketing strategies. Personal care companies recently face challenges connected to the increasing demand for combining environmentally friendly technologies with high-quality goods. L’Oréal Paris attempted to achieve this objective by releasing Botanical Fresh Care, a new...

BEA19 Technologies Ltd: Opportunities in Sports Coaching

Trackable Metrics Used in Sports Coaching and Use Cases Essential GPS tracking devices are currently used in sports coaching to monitor athletes’ distance traveled and speed during a training session. These measurements are seen as reliable metrics of an athlete’s workload (Malone et al., 2017). Furthermore, more precise data describing...

Coca-Cola Company: Difficulties of Global Organization

Introduction The Coca-Cola Company was first established in 1892 by John Stith Pemberton and had its headquarters in Atlanta, Georgia. Coca-Cola has in excess of 500 approved brands that produce different types of drinks(Ciafone, 2019). Coca-Cola makes and offers its well-known drink to shoppers in over 200 countries. Coca Cola...

Business Models and Frameworks of Enron

Introduction The case of Enron stands out since it revealed how corporate leaders could engage in unethical practices, deceive stakeholders, and eventually disorient organizational performance. The company relied on the power of mark to market (MM) accounting to achieve the intended aims. The leadership of Jeffrey Skilling proved catastrophic since...

Tesla Inc.’s Operations and Success

Introduction Business success is comprised of multiple components which need careful consideration and planning. With time, new components of success emerge. Tesla, as a good example of a company that strives for success in an environment of harsh technological, ideological, and economic competition, can demonstrate how different aspects of business...

Corporate Business Relationship: Starbucks

The world-famous Starbucks Company was founded in Seattle in 1971. Jerry Baldwin, Zev Siegl, and Gordon Bowker pondered opening a coffee shop with the dark-roasted coffee in Seattle (Seaford, Culp, and Brooks 40). The supplier company “Hammarplast” showed more interest when Starbucks’ orders started to increase; Howard Schultz, the vice...

Mobile Gas Station: Overview

Executive Summary Owners of emerging businesses need to be aware of the existing factors that have the potential to influence performance. This paper describes a new idea aimed at supplying homeowners with mobile gas stations. The demand for oil and petroleum has been increasing steadily in Saudi Arabia. Being a...

SWOT Analysis of Disneyland

For most children and even adults, the word Disneyland opens a whole world of magic and fairy-tale. Perhaps, there is no person who has never heard about Disneyland. But only a few know how it all began. Background Everything began with a vision. The dream was about a magical place...

Organizational Theory Assessment

Today’s competitive market of the business segment provides customers with a variety of goods and potentially advantageous propositions. However, in order to take a profitable position in the field, it is of crucial importance to establish proper patterns of organizational structure within the unit. To simplify the following tasks, various...

Innovation in Ooredoo Company

Introduction Ooredoo is a Qatari multinational telecommunications company, servicing over 120 million customers worldwide. It provides mobile phone, online content, wire and wireless internet and telephone connection, as well as various options for residences and business alike, worldwide (Kamrava 2015). The company’s headquarters are in Doha, Qatar. Due to the...

Home Depot Learns Chinese Prefer Do-It-for-Me

Introduction Home Depot Inc. is the leading home improvement retailer in the United States. In its expansion strategy, the management decided to explore the Chinese market. According to Mahbubani, China offers an attractive growth opportunity for numerous American companies because of its large population, cheap labor, and the growing size...

Netflix: Business Analysis and Issue Identification

Central Case Facts and Background There is a colossal clash of competitors involving recognizable and big brands within the streaming content category of entertainment provision. This has been exacerbated by several anecdotal factors within the industry, with the increased demand for readily available home entertainment and increased leisure hours with...

The Strategic Analysis of Apple Inc.

A brief description of Apple Apple Inc. is a US-based company headquartered in California. The company was incorporated in 1977 as Apple Computer, Inc. and later renamed Apple Inc. Apple I was a personal computer kit that the company produced. However, in 2007, the company shifted its attention towards consumer...

Exxon Mobil Corporation Strategic Analysis

Company Analysis: ExxonMobil Exxon Mobil Corporation or what is popularly known as ExxonMobil is an American international company that specializes in the exploration, production, and sale of oil and gas. This corporation was established in 1999, following the merger between Mobil and Exxon. Apart from producing and selling oil and...

Maple Leaf Shoes Ltd.’s Strengths and Weaknesses

Introduction This is a technique in strategy planning used as a measure of a company’s internal and external factors that may impact its performance and sustainability. The strengths of the organizations are seen to be internal factors while the external factors constitute the weaknesses and the opportunities (Schwind, 2010). Strengths...

Evaluating Starbucks Company Performance Management

Executive Summary Starbucks is known as the dominant Coffee shop in North America. It re-evaluated its performance and identified new opportunities and challenges in the industry. Company objectives during the study targeted five key areas. First, it attempted to establish factors that accounted for Starbucks’ success in the early 1990s...

The Review of Durham Millennium City Project

Introduction: The Review of Durham Millennium City Project In this review, the Durham Millennium City project was evaluated on the grounds of OCG Gateway Review. The success of the Durham Millennium City project was measured through the reviews of this model as a stencil. The operational success of the project...

Microsoft Marketing Case Analysis

Microsoft’s evolution over the years show that the company knows how to deal with unsuccessful products and communicate with consumers to introduce new offers that will target customer’s needs. This became evident with the 2008 marketing campaign’s message “Windows. Life Without Walls” that promotes Windows’ affordability in times of a...

A Retail Buying Focus – Macy’s Private Labels

Introduction The last two decades have seen the business arena tighten up in leaps and bounds in terms of competition. The result is that organizations, especially those in the retail industry, find themselves in compromising business situations. Offering private label products is one of the business strategies that organizations have...

Starbucks Corporation: Financial Strategy and Performance

Introduction Starbucks Corporation is the largest coffee shop chain in the world. There are more than 19 thousand coffee shops in 60 countries. The organization represents a single set of interrelated elements and unity with the environment. Like any other company, it is characterized by purposeful functioning and development. Responsibility...

Maple Leaf Shoes Limited’s Strategic Analysis

Introduction Mario Mancini started the Maple Leaf Shoes Company Limited in 1969 and it has advanced to a global company based in Ontario. The company was established to deal with the manufacture of leather and plastic shoes. Currently, the company has a workforce of about 780 workers in its all...

Aldi: A Case Study

There are four essential reasons why Aldi can create a competitive rivalry in the US market. The first one is the process of continuous improvements that allow the managers to run quality controls and instantly point out the areas where enhancements are necessary (Azeem et al., 2019). Managers, on the...

New Paradigm of System Thinking for General Motors

Introduction Currently, the business environment has become very challenging. This has arisen from the dynamic nature of both the macro-environment and the microenvironments. Some of the macro-economic changes that firms are experiencing relate to increment in the intensity of competition, changes in customer tastes and preferences, and economic changes such...

JW Marriott Marquis Dubai: Company Analysis

Competitors in the hotel and hospitality industry rely on complex strategies to market their services to different customers in every corner of the world. The selected organization for this discussion is the JW Marriott Marquis Dubai. Currently, it remains the largest hotel in the whole of Dubai City due to...

Assessment of Amazon.co.uk: Main points

This report provides information about the extent to which the home page on the UK version of Amazon.co.uk complies with W3C’s Web Content Accessibility Guidelines (WCAG 2.1). Section 4 of this report deals with the assessment of website content, while section 5 provides a number of specific actions that can...

Canadian Tire Corporation Limited

General Description Canadian Tire Conglomerate is a limited company with its headquarters in Toronto, Ontario Canada. It was founded by two brothers, Billes and John in the year 1922. They started the business with an initial capital of 1,800 dollars. They used the money to buy a company called Hamilton...