Company Analysis Paper Samples

Kuwait Airways’ Revenue Management Strategy

Abstract Fierce competition became eminent in the airline industry from the time when this industry became deregulated in the year 1978. In fact, the fierce competition has made each airway to strive towards achieving competitive edge within the global markets. To realize this, most airways including the Kuwait airways, have...

Zara Company’s Strategic Issues in 2013

Executive summary The report entails an analysis of Zara (Inditex) case study. The firm has been in operation for a number of years in the apparel industry and has managed to attain an optimal market position. Its success has emanated from adoption of an effective business model and incorporation of...

EasyJet Company’s Comprehensive Manner

Executive Summary This is a strategic analysis that assesses several attributes of the EasyJet Company and its activities in a comprehensive manner. The vision and mission statement indicating the targets of the company in serving its clients through establishing a strong and affordable transport network are availed and discussed. In...

AFDCO Incorporation: Business Plan

Introduction Business description AFDCO Incorporation is a private limited company, which was established in 2000 in the UAE. The firm operates in the UAE’s beverage industry, and it is headquartered at Al Quoz, Dubai. AFDCO Incorporation specialises in the production and distribution of diverse non-alcoholic beverages such as ground coffee,...

Emirates Airlines’ Global Strategy Implementation

Abstract The study investigates the efficiency of Emirates Airlines’ global strategies. It aims to prove that the advantages that Emirates Airlines has as well as its success are achieved due to the implementation of thoroughly-designed global strategies; and that the companies that operate in the airline industry will improve their...

Starbucks Company: Market Analysis

Executive Summary Since its first store opened on March 30th, 1971, Starbucks has been a trailblazer in providing high-quality coffee in an arousing environment that makes customers feel at home. Since that first cup of coffee, The Company is a shimmering beacon of consistency. Products offered at Starbucks range from...

Texas Instruments Inc: Financial Planning and Forecasting

Introduction Texas Instruments is based in the United States and was founded in 1930. It deals with the designing, production, and sale of semiconductors. The company sells its products across the globe. The company is the third-largest manufacturer of semiconductors across the globe. It comes third after Intel Corporation and...

Electrolux Company’s Business Studies and Strategy

Explain the significance of stakeholder analysis by completing a stakeholder audit for Electrolux and, using the stakeholder power/influence grid, indicate the extent that each of the stakeholder groups will need to be considered when developing a strategy There are quite a number of entities that make up stakeholder groups in...

British Airways Company’s Operating Environment

Executive Summary This paper is a research report analyzing British Airways (BA). Several aspects of the company’s performance and external environment are analyzed. Consequently, this paper explains that, BA’s external environment is unattractive. Technology stands out as the only favourable factor in the industry because it improves the level of...

H&M Company: Major Changes From 2005 to 2010

Executive summary H&M is one of the principal retailers in Europe supplying various clothing brands, cosmetics, and denim. The company came into existence in 1947 in Sweden and it is currently operating in more than 30 countries. It is also one of the leading companies in the international market offering...

Samsung Company Strategic Analysis

Executive Summary Samsung is facing challenges at sustaining its growth in mobile phone business and at the same time safeguarding its profitability, which in the past one year has witnessed a more than two-thirds plunge. The company is responding rapidly. It launched new lines of its Galaxy brand and it...

United Steel Industrial Company’ Change Management

Introduction The current global organisational changes threaten to make yesterday’s managers outdated. However, awareness of the changes and how to take advantage of them offer tomorrow’s managers countless opportunities. Even though the nature of managerial function varies across organisations and changes continually, one general thread pervades nearly all managerial activities....

The Glades and Sons Company’s Operations Internationalization

Executive Summary Human resource management is a vital aspect for any organization and must be managed effectively. Organizations that have decided to internationalize their operations must depict a high level of human resource management practice in order to be successful, considering several aspects. These aspects include the legal, ethical as...

TG’s Organization Design and Development

Analysis of TG’s Current Organizational Structure and Evaluation of Its Appropriateness Regarding the organizational structure of the company that is suggested for the investigation, its analysis is fundamental for the improved comprehension of the basic concepts of the system theory and their application to real-life situations. A detailed assessment of...

Royal Crown Cola Company Strategic Marketing Systems

Introduction Founded by Claud Hatcher in 1905 as the Union of Bottling Works in Georgia, RC Cola remains one of the leading soft drinks companies in the world. Just seven years after the noble course, the RC Cola little known in the soft drinks industry, started exploring the manufacturing line...

Coca-Cola and Pepsi Companies’ Different Strategies

Introduction The research methodology is a way to resolve systematically the associated research dilemmas; however, this chapter presents the study’s selected research approach, which is designed considering the objectives of this study, Malhotra’s six steps of research approach, and so on. To analyze the topic “different strategies used in Coca...

Coca-Cola Company Total Quality Management

Introduction Total Quality Management (TQM) are the activities in the management function that influence the quality of policies, responsibilities, objectives and their implementation through quality control, quality planning and quality improvement. Most organizations are focusing on quality improvement process than on the product itself. In other terms quality management system...

Airbus A380 Company: Systems and Operations Management

Introduction Based on the analysis of the case study provided, Airbus A380 has been experiencing many challenges as it strives to gain an edge against its competitors in the air travel industry. Despite the numerous challenges encountered, the management has always sought to improve operations to guarantee success. The unwanted...

Tata Group Innovation Management

Executive summary The following report is about innovation management in the Tata Group. In the introductory section, the report provides a general overview of the importance of innovation in helping organisations to gain competitive advantage. Also, in the introduction, a brief summary of the Tata Group is provided. The key...

Toyota Company’s Global Operations

Executive Summary The effectiveness of the production systems of the Toyota Company is founded on the fact that the company merges both practice and theory in a coherent manner. Investigations of the operations management for Toyota reveal terms such as kaizen, lean manufacturing, just-in-time manufacturing, and Kanban approaches. These approaches...

Absolut Vodka Company Marketing Planning

Abstract Absolut Vodka has experienced a steady growth tendency over the years. The firm faced several obstructions arising from the economic slumps as well as the ever-changing marketing needs. However, Absolut Vodka offers diverse products in the global market that meet the demands of the clients. As such, Absolut Vodka...

Nissan Motor Company: Globalization Effects

Introduction Globalization is a process of integration of regional economies and cultures into a global network of trade (Jason, 2006). Nations integrate into the international market in terms of technology, trade, capital flows or investments. Economic globalization refers to the increase in national interdependence of economies through an increment in...

Cobra Beer Company’s Marketing Issues

Executive Summary The beer industry in the United Kingdom is very competitive. However, Cobra Beer has been able to curve for itself a section of the market share by offering unique products to its clients. The founders of this company identified a gap in the market than developed a product...

Tesco Incorporation’s Innovation Management

Executive Summary Many retailers have shifted their focus from relying on conventional marketing approaches to innovative practices such as multi-channel retailing while further adopting various strategies for maintaining a motivated and inventive workforce. Tesco Inc. entails one of the grocery retailers that have demonstrated the role of innovation in enhancing...

Walt Disney Company Brand Awareness

Executive summary The Walt Disney Company has a well-recognized brand that is synonymous with entertainment. However, the company is also a major producer of information that also runs the various networks that carry its entertainment content. It has a presence in traditional media, including cable television networks. Also, it has...

FreshDirect Company’s Strategic Analysis

Company Description The food industry is a very challenging area to explore for any organization in the modern economy. However, with its innovative approach toward Supply Chain Management, FreshDirect has managed to establish itself as an original and innovative organization (“FreshDirect: How fresh is it?” n.d.). FreshDirect boasts the fastest...

Nestlé Inc.’s Total Quality Challenge and Solution

Introduction Background Information The current total quality management (TQM) strategies within the production unit of Nestlé are effective in balancing the expected level of efficiency for each bundle of input and output. The linear efficiency feedback model has been effective in tracking the performance matrix of the production operations strategies...

Ocean Beauty Center Business Plan

Executive Summary Business planning is instrumental in laying a sustainable business foundation in the dynamic trade environment. Thus, any proposed business needs to be modeled on comprehensive planning that captures the detailed ideas and implementation channel. The primary elements that should be integrated into the plan include analysis of the...

AT&T Company Company Analysis

Executive Summary Introduction The demand for telecommunications services has increased following an improvement in technology and the internet. This report looks at the strategic analysis of AT&T, which is an international corporation in the telecommunication industry. The report therefore, focuses on both the company’s internal and external analysis. Stock Highlights...

Turkish Airlines’ Porter’s Five Forces Analysis

Introduction Turkish airlines are the world’s fourth-largest carrier in the aviation industry. With its headquarters at Ataturk Airport, it has made tremendous progress over the years, transforming how people live and conduct business both in Turkey and internationally. This trend can be attributed to the swiftness of the airplanes that...

P&G Company: Strategic Developments

Introduction In a bid to operate competitively in a changing business environment, organisations design and implement various changes in their culture. Organisational norms, values, and ways of thinking define an organisational culture. Cohn, Khurana, and Reeves (2005) observe that the basic assumptions that all stakeholders of an organisation adopt and/or...

Etihad Airways: International Quality Management System

Introduction The competitive global marketplace today has compelled companies to look for alternative ways of gaining competitive advantage. To gain competitive advantage, many companies are now opting for quality management systems that will help them to reduce production costs and to maintain high-quality services (Sharabi 192). International quality management has...

Airbus Company Operations Management

Role of systems and operations management Strategic management and systems and operations management are integral functions in any large company and are implemented collectively (Greasley 2007, 9). Strategic administration is that set of managerial decisions and measures that determine the long-run performance of the institute. It includes ecological scanning (both...

Levi’s Company: Marketing Strategy

Executive Summary Levi’s is an American apparel company that is renowned for the manufacture of denim jeans. The company endeavors to meet customers’ needs regarding fashion. It serves customers who uphold different values, cultures, lifestyles, and personalities. This report evaluates Levi’s present marketing strategy, particularly in Australia. The report will...

Apple Inc.’s Business Environment in 2015

Introduction Apple Inc. has established its position in the business world by depicting itself as an outstanding technology company on the global arena. This position has been earned over a long period through groundbreaking technology that has placed the company’s products ahead of others in terms of innovation (Eisend, Evanschitzky,...

P&G Company’s Development Issues

Introduction P&G is one of the US-based firms dealing in fast moving consumer products. Based in Cincinnati, P&G is one of the leading multinationals dealing in Fast Moving Consumer Goods (FMCG) around the globe. However, the firm was faced with the problem of stagnating sales revenues and profitability in the...

Walmart Company’s Strategic Goals

Introduction Walmart Stores Inc. is a world-renowned retailer that operates different stores across the world. In the U.S. Walmart operates discount stores, supercenters, and other types of retail stores, claiming to be “an epitome of sustainability, corporate philanthropy, and employment opportunity” (Saxena, 2014, p. 3). The company was established in...

United Parcel Service Company’s Strategic Management

Case Abstract The current paper aims at discussing the peculiar features and working details of one of the well-known American package delivery companies, United Parcel Service (UPS). UPS has been defined as a corporation with an A+ status with clearly defined goals, mission statements, and conditions under which employees have...

First Gulf Bank’s Business Strategy

Executive Summary The primary focus of this paper was to conduct a detailed industry and company analysis with the view of developing the most appropriate business strategy that First Gulf Bank can use to achieve success in the market where it operates. The review of the literatures and analysis of...

The Coca-Cola Company’s Operations Framework

Introduction There are numerous factors to be considered before establishing an organization. Additionally, these factors will be helpful in determining the nature of the market, the number of potential buyers, and some other production factors. “Demand” is the first factor to be considered in this context (Stahl 2004, p. 504)....

IKEA Company Cultural Issues in International Business

IKEA is Swedish company that deals with designing and selling of “ready to assemble furniture” (IKEA systems, 1999). IKEA Company is among the largest well-established organizations in the world. Recently, IKEA expanded its market into China and opened several stores in Shanghai city. However, there is an issue of culture...

The British Gas Company’s Strategy Management

Introduction British Gas, a renowned provider of energy in the UK, is among six of the most affluent of its kind in the country. The company serves millions of homes; it focuses on the price and place strategy. In essence, it strives at increasing demand by being close to its...

Design of Catering Supply Chain

Introduction The supply chain in the catering industry has become very important, and firms can no longer ignore its relevance in the modern world. According to Grant and Jordan (2012), the catering industry is emerging as an independent and robust industry from the hospitality industry. For a long time, it...

General Motors Company’s Non-Market Environment

Introduction In the market environment, some well-formulated competitive strategies may run into barriers or end up being opposed or challenged by the government functioning. In some other instances, business strategies often produce unintended consequences that often deviate from a business’ core values (De Wit and Meyer 6). Other strategies end...

Caterpillar Company’s Organizational Behavior

Introduction to the organization The company initially started as Caterpillar Tractor Co. in 1925 in the State of California. The name of the company changed to Caterpillar Inc. five decades later. The company tops all the other rivals all over the world in producing various machinery and hardware for construction....

Coach Inc.’s Internationalization Marketing Competency

Executive Summary The scope of the report is to explore the internationalization marketing strategies of Coach Incorporation. For more than a decade, Coach Incorporation has consistently expanded and asserted its market position as a global retailer in the fashion market in fulfillment of its mission. Among the notable brands retailed...

Apple Inc.’s Products and Board Structure

Introduction Apple Inc. is a computer, phone, and software manufacturing company that was founded in 1977 by Steve Wozniak and Steve Jobs. The two friends sold hundreds of gadgets nationwide. By the year 1976, Wozniak and Job had developed another box, which they called Apple 1 computer. That product did...

Emirates Airlines’ Organizational Development Plan

Introduction There are many ways of how a company can be improved and developed according to the expectations and the latest technological achievements. Organizations change every minute and every day, and most of all changes are unusual and unplanned (Burke, 2013). Sometimes, organizations are ready for the changes and can...

Reebok Company’s Market Environment

Introduction Reebok International market is largely contained in three major regions; North America, Europe, and Asia. However, the company has indicated a steady growth in Australia and Africa markets over the last one decade. The company has 22% share of the total market after the market leader Nike which has...

Balfour Beatty Company’s Innovation

Executive Summary This report presents how Balfour Beatty manages its innovation. For many critics, the construction industry is not innovative. While this claim may be true to some extent, megaprojects developed show that the industry is highly innovative in its practises. For Balfour Beatty, innovation requires a culture change. This...

Nestlé Coffee Company Strategic Management

Executive summary Business strategy analysis is very important as it enables the company’s executives to make decisive decisions. The Nestlé Company is the business of interest in this case, and the paper scrutinizes its coffee processing unit. Nestlé coffee (Nescafe) has gained popularity over the years, and the product is...

McDonald’s Company International Expansion

Abstract This paper delves into the expansion of McDonald’s into various international markets and the various problems it needs to address to penetrate them. This paper thus delves into an analysis of macro-environmental factors, the viability of franchising, and whether the company should standardize or adapt the brand for international...

Reflektive, Inc.’s Company and Product Analysis

Abstract Reflektive, Inc. is an emerging company that offers a platform where the performance of employees can be measured to promote their development. Many companies are currently coming up with various ways of measuring the performance of their employees as a way of improving the overall productivity of the firm....

Turkish Airlines Company Analysis

Introduction Turkish Airlines is constantly achieving double digit growth in traffic and revenue due to its enormous and rising home market and strategically enlarged transfer traffic. The Company initially started as “State Airlines Administration” under the Ministry of Defence in Ankara in the year 1933with one King Bird, one ATH-9...

Johnson & Johnson Company’s Macroeconomic Analysis

Overview Johnson & Johnson is a large multinational company that produces medical devices, consumer, and pharmaceutical packaged products. Founded in 1886 by Robert Wood Johnson and his brothers James Wood Johnson and Edward Mead Johnson, the company focused on improving the sanitation practices and quickly became renowned for its products....

Amazon Company’s E-Business Strategy

Introduction Amazon is a global online retail giant headquartered in the US. Established in 1994, the company has grown over the years into a multinational corporation with an active presence in the US, Europe, Asia and parts of Africa. Amazon has maintained its quality service charter by ensuring that only...

World Travel Agency and Holiday Seekers Travel Agency

Introduction Change is a significant factor that, if properly managed, can ensure the success of an organization for years ahead. If uncontrolled, change can ruin all the company’s achievements and lead to dire consequences. Therefore, change management is an essential mechanism in business administration that assists in implementing alterations in...

Pepsi Company’s Issues and Solutions

Introduction PepsiCo Inc. is a leading multinational beverage and snack company that has its headquarters in Purchase, New York. The company was founded in 1898 by Caleb Bradham as a soft drink company and was first incorporated in 1919 in the state of Delaware (Hall, 2015). However, the company faced...

Amazon.com’s Performance in E-Business

Introduction E-business, also referred to as online marketing, describes the transacting of business via platforms that are supported by the internet which doubles as the principal channel of communication and the channel through which money is exchanged (Turban et al. 2017). E-business can also be understood from the perspective of...

Apple Incorporated: History and Analysis

Introduction In the world of progressive capitalism, many companies rise and fall every day. Some of them last for weeks, some – for months, others may exist for years, providing their services to customers in a never-ending quest for profit. Only a few of them would continue existing ten or...

Emirates Airline’s Performance Measurement System

Executive Summary The performance management is a strategy followed by each company in order to improve the quality of the work. However, the used performance management and measurement systems are usually different not only for various organizations but also for separate departments in one organization. Thus, the Customer Affairs and...

NXP Semiconductor Company’s Organisational Change

Introduction The global semiconductor industry has recorded tremendous growth over the past four decades. The 2008 economic crisis affected the industry’s performance negatively. Due to the economic stimulus packages adopted by different governments, the industry is experiencing a recovery, but at a slow rate. A review of the industry conducted...

Emirates Airline’s Brand and Popularity Analysis

Introduction Emirates Airline is one of the most popular brands in the aviation sector not only in the Middle East but also in the international market. The airline was founded in 1985 following the withdrawal of Gulf Air from active operations in Dubai. The Dubai government was concerned that the...

Drug Manufacturing Company’s Business Development

Introduction Rationale for the Business Idea Drugs Manufacturing Company (herein referred to as DMC) is a business organisation operating in the pharmaceutical industry. It deals with the manufacturing of generic medicine. DMC is located in Jordan, Middle East. Generic medicines are also referred to as generic drugs or simply as...

Walmart’s Business Strategies and Alternatives

Executive Summary This report aims at analyzing and evaluating the possibilities of Walmart, a well-known American retail corporation. The task is to explain how Walmart should develop and introduce new business strategies to be more competitive and gain popularity among people around the whole world. The customer-oriented strategy is offered...

Apple and Samsung Companies: Strategic Management

Abstract Apple Inc. and Samsung Group are multinational corporations, which have dominated computer and electronics industries owing to the innovativeness, creativity, and novelty of their products. These multinational corporations have expanded their operations into different countries in a bid to expand their market share. Apple Inc. came into existence in...

Etisalat’s Strategic Management and Operations

Introduction Emirates Telecommunications Corporation [Etisalat] is the market leader within the Gulf Cooperation Council [GCC] telecommunication industry. The firm was established in 1976 and it operates as a public limited company. The firm has optimally positioned itself as a blue-chip multinational corporation. The firm’s headquarters are located at Abu Dhabi...

DP World Company Project Management

Introduction Operational efficiency influences an organization’s competitiveness, hence its long-term competitiveness. This aspect underscores the importance of investing in effective operational processes, technologies, and procedures to achieve the intended goals and objectives. However, the implementation of organizational processes, procedures, and technologies is a complex undertaking. Most organizations experience challenges in...

Emirati Companies’ International HRM Strategies

Abstract This paper dwells upon the use of international HRM strategies at Emirati companies. Practices used at Al-Futtaim Group and Friends Provident International are considered with a specific focus on expatriates’ recruitment, performance management, training, and compensation techniques employed. Al-Futtaim Group is a large Emirati company operating in such spheres...

Emirates Airlines’ Promotion for Competition

Introduction Emirates Airline is a fast growing airline company located in Dubai. The company is entirely a property of the administration of Dubai. Its growth is associated with its strategic position and the rapidly growing economy of the region. The management of the company also attempts to work towards enhancing...

Etisalat and Du Companies’ Marketing Strategies

Executive Summary The present report is devoted to the analysis of the marketing strategies of Etisalat and du in the UAE market. The theory of the marketing mix is described to offer the theoretical ground for the analysis; the relevant features of the strategies of the companies are then described...

United Airlines Company: SWOT Analysis

Introduction The aviation industry will remain competitive and challenging for current operators. Many of the circumstances making its challenges are external; however, management issues and strategic positioning of individual airlines have a significant role to play in ensuring that airlines remain successful. United Airlines, which is the subject of this...

Tesco Company’s Customer Relationship Management System

Introduction and Overview The Importance of CRM Retailers have struggled for loyal customers using a variety of tools. The focus on prices has been one of the most widespread strategies to achieve this goal (Ray 2010). Nonetheless, in the era of social networks and universal connectedness, the development of proper...

Al-Falak Company’s Change Management

Introduction This study focused on the study of the change management process within the Al-Falak Company that I worked for before I left for further studies. My work was in the capacity of a sales support representative within the Al Falak electronic equipment & supplies Company that provides Information Technology...

Nike Company’s Business Strategy

Abstract Nike is an American-based multinational company that is involved in the design, development, production, and global marketing of sportswear, apparel, and sports equipment and services. The company’s main offices are in Beaverton, Oregon. The company is the largest supplier of apparel and sports shoes in the world with a...

Ford Motor Company’s Competitive Advantage and Future

This paper provides the findings related to the analysis of Ford Motor Company’s current position in the industry and its competitive advantage. According to the results of the external and industry analyses, the competition in the U.S. and global automotive industries are strong, and it explains the company’s focus on...

Red Bull Company’s Global Marketing Strategy

Background of the study Red Bull is one of the leading global energy drink companies that have its headquarters in Thailand. Founded in 1987 in Thailand by an Austrian businessman, Dietrich Mateschitz, this firm has grown to become one of the most successful beverage companies in the world. According to...

Emirates Airlines Company’ Operations Management Practices

Company background Emirates Airlines was founded in 1985 in the United Arabs Emirates (UAE). The firm is entirely owned by the Dubai government and it ranks as the largest airline company in the Middle East. The firm’s operations entail providing customers with commercial air transport services. It is estimated that...

Sears Company’s Transaction Processing System

Management information system has gained a lot of relevance in the recent past as an appropriate way of managing information on various transactions that take place within an organization. According to Heijden (2009), management information system refers to, “A general term for the computer systems in an enterprise that provide...

Emirates Airlines’ Marketing and Success Factors

Introduction Introduction Emirates Airways is currently the leading airline in the Middle East. This firm was started in 1985 by the Emirati government. There was a rising concern that some of the international planes that were plying the route were avoiding the route and this was causing a lot of...

Toyota Company in China: Global Strategy

Introduction Toyota Motor Corporation is one of the leading automobile manufacturers in the global market. The company was founded in 1924 as Toyoda Automatic Loom Works as a cloth company. It started using the Toyota Production System, which enabled it to venture into the automobile business in 1933 (Gao &...

National Ferries Company’s Challenges

Executive Summary The significance of MT has been growing exponentially for the SO due to the need for connecting the crucial ports of Musandam and allowing people to enjoy the beautiful views of the Muscat River. NFC has been delivering unique services to address the specified concern and assist people...

Abu Dhabi National Oil Company: Market Analysis

Executive Summary Supply chain and procurement are essential for better cost performance in any industry or business. Many organizations center their procurement efforts on cost optimization, yet such an approach may not be sufficiently effective in the modern, highly volatile market. The improvement of profitability through supplier collaboration, the enhancement...

Automotive Fun and Service Company: Business Plan

Executive Summary Automotive Fun and Service LLC is an innovator in the car industry. It not only offers spare parts for Toyota vehicles but also combines store, repairs, and information service. Creating a perception of a café’ and friendly atmosphere clearly differentiates the company from its competitors while the well-trained...

Salesforce Company’s Customer Relationship Management

Purpose Salesforce is a leviathan, a real force within the CRM sector, but it can ill afford to become complacent and risk becoming the Nokia of CRM world. The purpose of this report is to crystallise the challenges that Salesforce faces in remaining relevant and garnering new business; to identify...

IPhone 5: Operation Management and Supply Chain

Executive Summary Apple Inc is one of the leading manufacturers of electronic products globally. Besides the production of computers and other electronic products, this firm is also known for the production of phones. iPhone 5 is one of the newest series of phones that this firm has produced in the...

Holiday Seekers and Small World Companies: Management Plan

Executive Summary The present case deals with the complex nature of change management. The merging of two companies, Holiday Seekers and Small World, which are travel agencies, requires careful planning and addressing multiple issues. The key issue at stake, in this case, is that mergers tend to fail because of...

Whole Foods Market Company’s Strategic Audit

Abstract This paper is a strategic audit of Whole Foods Market, right from its inception to 2004 where the case study ends. The first part gives a synoptic overview of the company as presented by Wheelen & Hunger (2010). It is then, followed by a comprehensive analysis of the company’s...

BlackBerry’s, Apple’s and Motorola’s Strategies

Executive Summary Most mobile companies produce handset devices such as Smartphones that vary in terms of size and usability. The current market for such Smartphones portrays a neck-to-neck competition in terms of market share and consumers. In the global market, the leading companies that produce Smartphones include Apple, Samsung, BlackBerry,...

McDonald’s Company’s Marketing Strategies

Executive summary McDonald’s is one of the largest companies that specialize in fast food in the whole world. The company has experienced expansion businesswise to feature a global scale. However, McDonald’s faces a number of challenges in its operations. One of the main challenges is the stiff competition from fast...

Singapore Airlines’ Quality Management

Preface This paper will evaluate the existing quality management practices of Singapore Airlines (SIA) to devise and implement an effective strategic change.SIA is a leading airline company that has successfully delivered top quality services to customers for nearly five decades. Currently, the company thrives in a differentiation strategy that sets...

Hilton Worldwide Company and Its Competitors

Introduction Hilton is an international organization that provides hotel and hospitality services to clients across North America and the rest of the world. The company managed to create an independent company from each unit through franchising, hence promoting its independence. Besides franchising, the company has established physical branches across the...

Apple Inc.’s Internationalization Marketing Capacity

Executive Summary Apple Incorporation has managed to retain its top position as the most valuable brand in the global market, edging out other reputable companies such as Samsung, Facebook, Google and Coca Cola. Despite constant change in technology and stiff competition, the company’s products and services have gain popularity and...

Emirates National Oil Company’s Corporate Social Responsibility

Abstract This research proposal entails an analysis of the contribution of corporate social responsibility in enhancing an organisation’s corporate image. The proposal evaluates how CSR has contributed to the improvement of the Emirates National Oil Company’s public image and reputation. A brief introduction outlining the purpose of the study, the...

Nike Incorporation Strategy Analysis

Vision and Mission Nike Nike’s vision is to inspire and bring innovation to all athletes around the world. According to the company’s founder, Bill Bowerman, the company’s vision illustrates endless possibilities with reference to exploiting human potential in sports. The company’s mission is to promote the legacy of innovative thinking...

Southwest Airlines’ Strategic Management

Abstract The Southwest Airlines business model shows that it has been effective for nearly 40 years now. This case analysis focused on competitive advantage and competition, SWOT analysis, Porter’s Five Forces, and strategic steps the enterprise now needs to implement and recommendations. The company has created a competitive advantage through...

Europe Car Company Total Quality Management

Introduction The success of any organization depends on the quality of the services and products it offers to its customers. It is difficult to achieve this goal if the management of an organization does not have proper management systems in place to ensure that the quality of products and services...

Emirates Airlines’ Values-Based Business Model

Introduction Emirates Airlines was incorporated in 1985 with the assistance of the Dubai’s royal family. The company started with only about $10 million as the starting capital. The company commenced business with wet leased planes, namely, Boeing 737 and Airbus 300, before procuring its aircrafts later (Nataraja and Al-Aali 477)....

Etisalat and Its Human Resource Legal Functions

Abstract Etisalat Corporation is the leading telecommunications company within the UAE and in some parts of Africa. With its nature of business based on providing mobile and television technological solutions both in the form of products and services, demands for its capacity and professionalism in its business are increasing. Given...

Etihad Airways Marketing Plan: Market Entry to Bangkok

Introduction Etihad Airways serves as the national airline of the United Arab Emirates. The airline has been in operation for the last one decade and has flights to various destinations across the world. It also operates cargo services to various parts of the world and has managed to experience rapid...