Marketing Paper Samples

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Business-to-Consumer vs. Business-to-Business Online Marketing

Introduction Business to consumer (B2C) and business to business (B2B) are two different types of marketing in the sense that there are different factors that come into play when an individual is buying goods for their company and when they are buying for themselves. All marketing requires establishment of relationships...

Dove Evolution of a Brand

The thesis statement: Dove brand has evolved into a real beauty product in the world market. Uniliver was in corporated in 1930 when brothers merged with a Dutch company. The company has been selling products worldwide under global decentralization. the product that has been sold worldwide include; cleansing bars, body washers,...

Promotion Opportunity Analysis for Coke-Cola Product

Introduction Promotions opportunity analysis refers to a process by which the target audiences for a certain product or business organization in the market are identified. In order to be able to develop effective promotions opportunity analysis it is important to ensure that the right decisions concerning resources available are made....

Pharmaceutical Companies’ Pricing Strategies

The pharmaceutical industry in the USA is not influenced by strict regulations and pricing policies. The Food and Drug administration controls pharmaceutical products thus it does not influence pricing and costs. In the pharmaceutical industry, the most significant supply-related factor influencing the prices charged for an item is the economic...

Digital Marketing in Photography

Introduction The old day’s ways of marketing photography and the business itself were not only time-consuming but also costly especially to a wide range of clients. Apart from radio and television marketing, the newest entrant into photographic marketing is the web. The world wide web (www) as it’s is commonly...

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Research on Carbonated Soft Drinks Market in the UK

Introduction This report provides an analysis of the UK market for carbonated & concentrated soft Drinks. Our Carbonates in the UK report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest data, allowing you to identify the sectors driving...

Apple Company in the Chinese Market

Introduction Apple is a company that has already established itself in the international market as a Smartphone company. It has a well-established market at home that make 38% of its total sales. It has done well in the Chinese market though it has faced competition from the established Samsung electronics,...

Customer Value, Satisfaction, and Loyalty

Value, Satisfaction, and Loyalty Value, satisfaction, and loyalty are the integral aspects of the business environment that characterize customers and are closely interrelated. Still, before analyzing these relationships, it is necessary to define the concepts. Customer value can be defined as a comparison of measured “get” attributes to “give” attributes...

Marketing Aspects Based on the Cruiser Thorr Simulation

Introduction Perceptual mapping refers to a visualization method devised by marketing professionals to make graphic perceptions and visualizations of a perceived marketing problem scenario demanding a feasible marketing strategy as a way of instrumenting a turnaround. Perceptual mapping becomes handy when it is also used to make up graphic displays...

Success of Effective Marketing Strategies

Introduction There has being a noted high increase in the 21st century in Privatization, liberation, and Globalization of organization. These together with the advancement of information technology has resulted in intense competition in the entire business sphere. The effects for these are shortened product life cycles due to increased innovations...

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Conducting and Exploring Marketing Research

Introduction The modern economy is extremely volatile, with fluctuations depending on a wide range of influential factors such as market trends defined by customer demand. Most successful businesses maintain and invest in extensive research of the market, customers, and competitors. Market research is the collection of information that allows an...

Marketing Research of Famous Business Companies

Interesting about the research conducted in the articles As evident in the article, “Science Tries to Blow a Bigger Bubble”, researchers inflate findings for their benefit. However, the “American Chiche Company” is planning to keep its findings private to avoid scrutiny. The issue incorporates natural phenomena like chewing, which is...

Jetstar and Virgin Blue Joint Venture Comparison

Introduction The present paper is aimed at comparing two companies – Jetstar, subsidiary of Qantas Airways, and Virgin Blue, subsidiary of Virgin Airways – in terms of the competition issues they face and analyze other problems and risks that can arise if the companies formed a combined marketing arm. The...

The Role of SWOT Analysis in Marketing

Introduction Marketing strategies that businesses utilize to develop their products or services are aimed at the facilitation of the processes both within and outside a company. To assess the environment in which the company evolves, it is essential to apply some specifically developed methods and procedures capable of objective detection...

Interactive and Internet Marketing Comparison

Executive Summary This is a report comparing internet marketing and interactive marketing. Apart from this comparison, the concept of Web2 applications, their relevance, and examples have been provided. The ethical issues of online marketing have also been discussed along with guidelines for developing websites. The report is useful for organizations...

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Service Marketing Plan Proposal

IRIS Financial Solutions is a networking company for banks, medical, dental, and small businesses. IRIS financial solutions is offering various services such as in data and voice wiring, operating systems and applications, Internet access, Web site, Intranet for customers and suppliers and phone system to meet all the evolving needs...

Qantas Airways Limited: Company Analysis

Introduction Travel industries today emerge with the use of sophisticated technologies in order to operate more productively and apply strategic marketing in a more effective way. Previous writings showed that today’s travelers look for high-end travel services, information, products and what is worth their money. The surfacing of new products...

Marketing Management Analysis

Define marketing and marketing management and discuss the scope of marketing The formal definition of marketing according to the American Marketing Association is that “marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that...

The Global Green Consumer

Introduction Consumers are progressively aligning themselves more with social responsibility, predominantly on the environment. Consumers are taking action as they get more involved in social causes than they were earlier and expect their brands to do the same. The major issue that consumers are concerned about globally is protecting the...

Marketing in the UK Clothing Industry

Background of research Marketing is vital in all types of organizations and in order to be successful, there is the need to incorporate the marketing mix. The marketing mix elements are product, price, place and promotion. The product is main attraction of customer and the product features make it stand...

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Ciao Bella Gelato: Marketing Mix

Introduction Marketing mix involves various concepts of marketing and it refers to the marketing policy and strategies that involves a combination of tools in delivering a product to the consumer. It helps competing companies in a specific target market segment to manage their market through the policy tools. The marketing...

Marketing Research in Companies.

Discussion Marketing research is important tool of every company to examine and investigate market situation, competition and consumer demands. Since market environments specify the conditions that internal and external organizational arrangements must meet, market forces have a great influence on the total organization. T. G. Maxx is one of the...

Concept of Brand Loyalty. Fundamentals of Marketing.

Abstract The concept of brand loyalty is not very difficult to understand, some people become loyal to a brand just because they think that there is no other better brand in the market, while the others think that the services offered by their favorite brand comes at a reasonable price...

The Importance of Internet Marketing

Introduction Internet marketing is also known as online marketing, Internet advertising, web marketing, or eMarketing which significantly signifies a business transaction and various marketing of products through the use of the internet. Marketing over the internet works together with the artistic and technical sense of the internet. These comprise web...

Business Trade in the Bangladesh

Introduction Bangladesh is one of the most impoverished countries, located in South Asia. It has a population of 133 million people, majority of who, live below the poverty line. Economic Growth Bangladesh was one of prosperous countries in the Indian sub continent with high economic growth potential prior to colonization...

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Relationship Marketing and Loyalty Program Effectiveness in Global Markets

In the competitive and ever-changing environment of modern markets, customer loyalty is an expensive commodity to have. With the availability of multiple replacement products and services, customers often choose the company they know and trust. Thus, cultivating meaningful relationships with customers is paramount in order to retain market shares. The...

Wendy’s Fast Food Restaurant: Marketing Research

Introduction Wendy’s is an international chain of fast-food restaurants which operated in the US and in the international markets under the brand name of Wendy’s. The primary operations of the company are present in the United States with headquarters in Dublin, Ohio. The company is famous for its old-fashioned hamburgers,...

How Companies Are Shaping Up Their Marketing Efforts?

Summary This essay provides an insight into various strategies that companies execute to shape up their marketing efforts in the face of contemporary market places that have become extremely competitive and dynamic. Digital promotion is highly regarded as it facilitates faster information exchanges, which underpin the supplier-consumer feedback process. In...

Online Marketing Content Characteristics

The Power of Consumers The advent of the Internet, and online marketing, specifically, has challenged the domination of traditional brick-and-mortar stores with regards to consumer choice. Platforms such as Amazon sometimes make it easier and cheaper for a person to order an item and have it delivered than to go...

Netflix Company’s Strategic Communication and Success in the UAE

Introduction Communication is one of the critical tools for success in any competitive business environment. According to Holtzhausen and Zerfass, the ability of a firm to remain sustainable in its operations depends fundamentally on its internal and external communication strategies (90). A firm should know how to engage with the...

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Coca-Cola Company’s Marketing Management

Introduction Since historic periods, marketers and business people have been striving to increase their sales volumes and profit margins using various marketing approaches. In the 21st century, companies and business entities have changed their marketing approaches in a manner that places the customer as the king or the queen in...

Expedia: A Marketing Plan

Executive Summary Marketing is a major activity that drives firms to success. Appropriate marketing strategies are critical in bringing in consumers. There are several methods used by companies to enhance marketing initiatives. Some firms have opted for traditional print and broadcast strategies. These companies have been hiring creative minds to...

The Sales Promotions Concept

In the highly competitive modern marker, effective promotion is a very important part of the industry. This concept describes all of the activities that are used or need to be used to spread the knowledge about the product to its target audience, and to increase the public interest in it....

Digital Marketing and Business Challenges

Introduction Evolution is an integral aspect of marketing especially considering that the business environment is constantly changing. Digital marketing uses various media, which did not exist sometime back, and it is hard to predict to what marketing will evolve in some years to come. Being one of the rapidly growing...

Digital Marketing, Its Opportunities and Challenges

Executive Summary The purpose of this report is to present findings on the opportunities and challenges offered by digital marketing to organizations. The reason for the timely research is to increase digital marketing of organizations in reaching the consumers. The main findings include that digital marketing, which transforms marketing by...

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Wal-Mart: Marketing Mix Paper

The world today has become very competitive such that management of organization has been advised to produce quality goods that can meet the needs and wants of the consumers. In order for organizations to remain in business and be competitive they should carry out extensive research about all important strategies...

Marketing Mix and Strategies Used in Combination With 4p’

Introduction The marketing mix has several specific targets that can all collate together. The strength of the four P’s approach is that it represents a memorable and practical framework for marketing decision-making. This can help to keep staff motivated and moving in the same direction but for too many people,...

Digital Marketing: Global Strategies

The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques. Digital marketing proposes opportunities for companies to reach their target audiences faster and at a low cost. This connection between good levels of customer service and good levels of customer satisfaction and...

Retail Marketing Effects on Global Events

Introduction Retail marketing has over the past few years increase significantly as firms fight for survival and growth within there respective industries. Firms also strive to remain international in scope and these businesses are faced with many challenges in their current business undertakings and there is a need for them...

XYZ Inc.: International Marketing Strategies

Introduction If we analyze then we come to know that international marketing has become an extremely significant concept for businesses in the world where international deal is a common thing and that expanding trade outside the domestic market is the next rational step for prominent companies in today’s trade norm...

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The 4p’s Marketing Strategies Analysis

Introduction Before any major changes are made in a business it is good to undertake market research to determine the effect the change will have on the business. Market research ensures that the business does not face for instance undergo financial problems because of poor research. The problems might arise...

Advanced Marketing Systems Trends

Introduction This is a research paper aimed at studying the diversity in the trends through which marketing management systems support has evolved. It’s a study focus aimed to relate the different phases in this technological evolvement with the relation in the market systems. Since the emergence of the marketing management...

Perfect Competition as the Ideal Market Structure

Perfect Competition In order, a market to be described as perfect several factors must be satisfied. Therefore, I describe perfect competition as a market structure where there a large number of buyers and sellers such that no individual buyer or seller can influence demand, supply, or price, and no firm...

Defining Corporate Social Responsibility

Defining Corporate Social Responsibility CSR as a phrase has been more and more commonly used during recent years. CSR is a tool, which contains several issues and has a wide variety of definitions. When looking at some of the definitions we can see that CSR takes several aspects into consideration....

Global Market Segmentation Analysis

Introduction With the advent of globalization, geographical boundaries are slowly dissolving, leading to great integration of markets around the world. Increasing market size is leading to increased competition and a need for more efficient utilization of marketing resources. Towards reaching this end, there is an expanding interest in identifying actionable...

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Adult Soft Drinks Market in the UK

The soft drinks market in the UK has been growing fast over the past years. Beverage companies are moving away from alcoholic drinks to curve niche in soft drinks markets. Furthermore, new companies being established to cater for this unexploited market. The increasing growth can in part, be attributed to...

Customer Service: Term Analysis and Review

Introduction Customer service has always been an important part of a company, but today it has become indispensable. According to Hayes and Dredge (1998), customers have a lot more freedom of choice today than they had ever before, and the market for any product or service is highly competitive. This...

Relationship Marketing as a Strategic Approach

Introduction Relationship marketing does not mean having a relationship with a customer like the one similar to simple friendships. It simply means treating marketing as a concept that continues wit time. All the tactics involved in this type of marketing will be based on the lifecycle of the consumer. Relationship...

Apple’s Customers and Their Behavior

Introduction The question, “why do people love apple so much?” boils down to consumer behavior. Consumer behavior is a complex process that goes beyond simply buying. Consumers use these to satisfy their needs and therefore these processes have a greater impact on the consumer and society at large. In an...

Digital Marketing Trends: Technological and Social Changes

Introduction Digital marketing has become one of the most important tools for gaining competitive advantages in virtually all industries. Digital marketing has benefited from rapid technological advancements that led to new ways of communication and accessing data or information. New digital marketing platforms such as the social media are increasingly...

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Strategic Marketing Plan – Emirates Airlines

Executive Summary Emirates Airlines is a United Arab Emirates (UAE) based airline company, offering the service of domestic and international flights. This proposal examines the critical offering of Emirates, the demand for its services, and the value the organization provides to its customers. The main idea of this strategic marketing...

Colgate Company’s Pricing and Competition

Introduction Pricing and competition are key concepts in the success of any company. Pricing helps in ensuring that the products produced by the company are being offered in the market at the most appropriate price, in consideration of all factors of production and the other competitors. Competition ensures that a...

Market Research Techniques and Data Collection Methods

The value or secondary data Secondary data is the data is collected by individuals or agencies for purposes other than the study of particular research. For instance, the survey of family food expenditures conducted by a government department could be used by a food manufacturer to evaluate the organization’s total...

Samsung Company: Contemporary Marketing Report

Introduction The market for smartphones is actively developing across the globe, and it is characterized by intense competition among such companies as Samsung, Apple, HTC, and Huawei among others. In the United Kingdom, Apple’s market share is about 50%, while the second-largest competitor is Samsung with a market share of...

Blackberry Phones and Consumer Behavior

Introduction A consumer’s perceived value of a given product determines whether the customer will remain loyal to that product or not. Meeting customers’ expectations of a given product is not enough, and there is a need to delight the customers by exceeding their expectations (Hawkins, Best & Coney, 1995). This...

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The Hershey Company’s Marketing Strategy

On the Basics Marketing is the strategic idea of connectedness with customers. Identify and discuss how your company connects with its customers Marketing has been redefined to a significant extent within recent years. It has evolved from mere conveying of messages to customers into building connections with them through more...

Services Marketing Concept

Introduction A service can be defined as an indefinable product. It is the act of performing something for the sake of someone or something. A service differs from a product in that; a product is tangible whereas a service can not be touched. Another difference is that a product can...

Technology Within the Hotel Industry

Abstract This paper discusses the advantages and disadvantages of using technologies within the hotel industry. It was aimed to depict the technologies that have helped improve customer experiences regarding the hospital industry. First, the technologies from which hotels can benefit in their everyday operations were discussed. Second, it was explored...

Marketing Events Role in Consumer Behavior

Introduction This essay is comprised of seven segments which discusses marketing events of different companies in relation to the concepts of consumer behavior. The issues are discussed under each segment as below. American Express (AMEX) It makes and sells credit cards to its customers. The company makes a variety of...

The New Brain Company: Marketing

Introduction The last part of the plan had specific issues but was generally satisfactory. Therefore, the creative process can continue, and the formulation of the various strategies may proceed into the next stage. This paper will improve upon the current pricing and branding strategies and develop an integrating marketing plan...

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Customer Management in Car Mechanical Services Industry

Introduction Car mechanical service industry is at an interesting stage in its development, and it is critical to investigate the factors that affect the decision-making process of its customers. Currently, this business faces some challenges. It is being disrupted by modern technologies that many companies in this industry still refuse...

Service Marketing in the Restaurant Business

Executive Summary Service marketing is getting very competitive in the current market. Players in this industry are faced with several challenges in the market. The main challenge that firms in this industry face are the ability to maintain customer satisfaction. The visit made by the researcher to a restaurant led...

Marketing Principles Concept in Business

The marketing mix The principles of marketing revolve around the governance of the major components of the marketing mix concept. The marketing mix is the process by which organisations promote and market different products simultaneously (Jonathan 2008). Furthermore, the marketing mix is made of product, price, promotion, and price. However,...

The Use of Market Research in Business

Introduction Overview The main aim of any research work is to provide answers to generally asked questions and to add to the body of existing knowledge. Research is a key instrument used in nearly all disciplines to gather information. Therefore, market research is all about collecting market information to assist...

Retail Petrol Outlets: Marketing Mix Elements

Introduction A marketing mix is a tool in business used majorly for marketing products, especially to determine a brand or products’ unique selling point. The need for a product to be distinct among many competing businesses is elaborated by this business tool. This business tool can also be used by...

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Pricing Policies: Market Conditions and Costing

In the product market, market structures affect how an entrepreneur prices their products and the amount (output quantity) of product to deliver in the market. The goal of every entrepreneur is to make profits, and profit maximization is the objective of all producers of goods or services. The exploration represented...

The Crisis of the Oil Market

The world oil market is a complex system in which producing countries and importers participate, and the price of oil and economic fluctuations depend on their interaction. The last five years are characterized by a noticeable crisis in the current structure of the oil market, which is reflected in the...

Marketing Effects on Consumer Behavior and Decision-Making

Introduction A good marketing strategy is a key element of success for a company. If used correctly, advertising has the potential to increase sales and establish brand awareness, thus allowing the business to grow its profits. For decades, marketing researchers were performing studies to determine the most effective marketing strategies...

Marriott International Hotels’ Market Segmentation

Abstract Changes experienced in the global economy have transformed the lifestyles, behaviors, and expectations of many people. Researchers who have been observing these changes have managed to develop new theories that can be applied in the field of marketing. This report describes the importance of market segmentation and how it...

Social Media and Shopping of Emirati Male College Students

Introduction Research Background Social media has played a key role in communication liberalization across the globe. As social media communication becomes part and parcel of interaction in the present world, Emirati male college students are not left behind. The young students use social media as a tool for peer interaction...

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The Use of Market Research in a Business

Introduction Market research refers to the process of gathering and analyzing information regarding various market dynamics for the purpose of solving business problems (Hamersveld & Bont 2008). Businesses collect information on various market aspects that affect their operations. The process involves several steps namely specification of information, development of research...

Online Marketing Tools: Individual Marketing Plan

Introduction The phenomenon of marketing has been in existence since the inception of trade relationships due to the intrinsic desire to represent a product in a more advantageous light than those of competitors. The concept of marketing as the means of appealing to target demographics has not changed drastically since,...

Business Responsibility and Sustainability: Bottom of the Pyramid Markets

Brief Overview The Bottom of the Pyramid (BOP) is a socio-economic notion of a large sector of four billion poor people. BOP markets have been unnoticeable, untapped, and unexplored attributable to obstruction by environmental hindrances that bar the recognition of their potential since their purchasing power parity is below $1,500...

Servicescape: Employee and Customer Responses

Servicescape is a model that puts its onus on understanding and explaining how customers and employees interact with the environment where the service takes place. The model argues that the environment of a service has a powerful impact on both the client and the employee: it shapes and transforms the...

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The Internet’s Impact on Global Marketing Strategies

Introduction The internet has become a global phenomenon in the whole world with those benefiting from it declaring it the greatest inventions of the 20th century. The internet has made the world a global village by creating a network of connections that has so far made communication become very fast...

Marketing Platform Principles

Product Life Cycle A typical product that has gone through a product life cycle is Colgate. Colgate’s Ribbon Dental Cream was the first ever product to be introduced in the market way back in 1896. However, new Colgate creams were later ushered into the marketplace. This led to the disappearance...

Toyota Motor Corporation’s Marketing Plan

Introduction The relevant market plan is aimed at providing a consistent outline for Toyota’s activity and some guidelines for increasing the efficiency of its performance. The report contains a detailed analysis of its internal and external activity, the marketing strategies that the company uses, the marketing mix aspect and SWOT....

Google Company Marketing Strategy Analysis

Executive Summary Google Company is an American-incorporated global organization that offers various internet-related products and services. It started by offering web search services. After its IPO, it focused on the development of Gmail, Google Maps, and Docs, among others. Google’s major income generator is Ad Word. Appendix 1 shows how...

Cambridge Building Society: Integrated Marketing Communication

Mature Mortgages Segment Customers in this segment comprise 17.3% of the total client base of the firm as this is indicated by the segment composition of the Society’s total customer base. The segment is aware of the products offered by the building society. The building society could communicate its products...

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Fly Dubai Company’s Marketing Mix

Introduction Thriving in a dynamic and competitive business environment calls for the implementation of rigorous marketing strategies. Communications mix is a set of methods that a company uses to inform their customers about their products. The use of the appropriate tools to exchange information positively affects the number of sales...

Marks and Spencer Company’s Marketing Principles

Examine the few definitions (at least two) of marketing and explain the marketing process with an example drawn from your chosen organization Marketing is an old concept that has been defined in many different ways. Different definitions demonstrated the extent to which marketing continues to evolve with the growing knowledge...

Marketing Management: Development and Strategies

Price Price is defined as the quantity of payment that one party gives another in exchange for some good or service. In economics, it is referred to as the ratio of good quantities that are exchanged for each other. The price of any commodity is influenced by many factors but...

Marketing Planning, Segmentation and Products

Marketing Planning Stakeholders’ participation in the marketing planning process Stakeholders participate in the marketing planning process by providing the top management team with ideas about the market needs, market structure, and other details required to structure the marketing system for a successful process. The top management team collects information from...

Social Media Usage in Market Research and Forecasting

Abstract This paper aims to explore and discuss how marketing research and forecasting can be executed using social media tool. In order to attain these objectives, the existing social marketing publications have been analyzed. In addition, marketing analysis within the industry have been incorporated in the study as part of...

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Gandys Flip Flops Company Marketing Analysis

Introduction The company was established in 2011 by two brothers, Paul and Rob Forkan who lost their parents in the tsunami tragedy while on holiday in Sri Lanka in 2004. They were inspired to set up the company to raise funds for the charity to assist orphans in Asia and...

Icebreakers Company’s Marketing

Despite of the fact that the products of Icebreakers has a number of unique selling propositions, which are extremely authentic, highly differentiated, very much comfortable and unique, the demand of the apparels throughout the world is not too impressive. This is mainly because the company has not focused on its...

Chery Automobile Company: Marketing Mix for USA

Introduction Founded in 1997, Chery Automobile Company Limited is a Chinese home-grown firm that manufactures and markets automobiles. Being a Chinese leading passenger vehicle exporter for a duration spanning over a decade, Chery, according to Zhang and Ziajing (2013, p. 179), is presumed to be on a path of creating...

Consumer Behaviour for Future Marketers

Introduction Economical and social responsible purchasing behaviours of consumers have become significant determinant of consumer behaviour. Analysis of consumer behaviour is carried out in a systematic manner using various consumer behaviour theories and models. Consumer behaviour theories have been applied to study consumer behaviour; however, gaps still exist between the...

Determining Customer Satisfaction: Delivery Services

Abstract Latest empirical researches in service industry have conclusively established that there is direct link between customer satisfaction and quality of service being offered. On the same note, restaurant businesses are no exception and as a result, researchers have identified several elements that customers use to gauge the quality of...

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Petstop Company: Marketing Management

Introduction The sphere of goods and services promotion as one of the most rapidly developing sectors requires the active involvement of relevant strategies and techniques providing the assessment of significant factors. Marketers resort to various resources, including both theoretical aspects, for instance, the modern principles of preserving customer interest, and...

Tepco Inc.’s Marketing and Customer Management

Channel Management Channel management is the process by which producers and their suppliers reach out to various consumers of their products and services. They do this by use of various methods and techniques that aim at ensuring that they reach out to as many consumers as possible to maximize the...

Adnams Company: Marketing Approach Redesigning

Introduction Operating in the environment of the global economy is a challenging task that requires addressing a variety of factors affecting entrepreneurship on several levels. More importantly, integration within a particular market requires that a well-put-together strategy should be adopted to address a target customer. Although the framework designed by...

Channel Management and Marketing Mix Relationship

Relationship between channel management and the marketing mix The marketing mix is a combination of all the marketing functions managed through the marketing channel. The five main elements of the marketing mix are products, prices, people, programs, and physical distribution. The marketing channel is the entire continuum of activities used...

Consumer Innovativeness: A Marketing Approach

How the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers The three examples that demonstrate how internet and related technologies add value to marketing transactions and benefit marketers and customers espouse creation of a platform where customers and marketers interact and understand their...

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Apple Company’s Marketing Operations in the UK

Introduction Apple Inc. has emerged as a revolutionary company in the consumer electronic market, especially after the launch of its key gadgets in 2010 (Maha 2013). In the succeeding year, the global market tag for Tablet PC alone was rated at $35.3 billion; this is expected to grow exponentially in...

Sportzshoo Company’s Market Segmentation Strategy

Relevant Marketing Information Industry definition As a medium-sized fashion player specializing in sports footwear, Sportzshoo plc ventures in a market involving competition from different levels. Two decades of a dealership in sport’s shoes provide the company with a suitable industry footing for future operations. The industry presents a sensitive market...

Significance of Business Research in Business Success

Introduction The concept of business research is very dynamic and congruent in any business environment. The aspect of business research involves a strategic inquiry into a phenomenon to establish the reality or evidence that might have catalyzed the situation. In the contemporary business environment, the aspect of business research has...

Marketing on Facebook, Twitter, Google+, Amazon

Introduction This paper is based on the topic of marketing. It seeks to explore how the internet is a useful tool for companies to market their products and services. The paper is centred on the argument that having the means to reach a big number of targeted customers in a...

Meeras Company’s Marketing Analysis

Introduction The era of globalization creates many opportunities and threats to the companies that operate worldwide, and Meeras is one of them. Nonetheless, apart from focusing on the international trends, the company’s focus on the UAE target market helped Meeras remain competitive in the market and have outstanding financial performance.1...

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