Marketing Essay Examples for Free

Marketing is a process of branding, promoting, and selling various products and services. It includes a number of subprocesses like marketing research, advertising, etc.

Marketing students often write essays about contemporary marketing techniques. Another option is to look at the influence of local culture in marketing campaign planning. One might also focus on ethical issues in marketing, such as misinformation.

Below you’ll find a compilation of free marketing essay examples. The papers written by A+ students will help you to find fresh ideas and motivation to start working on your essay.

Marketing

Reed Supermarkets’ Issues and Potential Solutions

Problem The problem that Reed Supermarkets came across is the choice of an effective strategy for the company’s expansion in the Ohio retail market with the fierce competition and limited expansion budget in mind. Analysis of the Problem Pressure to Increase the Market Share Meredith Collins’s challenge was to increase...

Understanding McDonald’s Marketing Idea

Introduction The undisputed global leader in the fast-food industry is the American-born company McDonald’s. Statistics show that by 2020, there are over 39,000 McDonald’s locations worldwide, a number that has grown steadily over the past fifteen years (Lock, 2022). McDonald’s was founded in 1940 by two founding brothers, Dick and...

A Website for an Online Booking Hotel

Introduction The global community has become more interconnected due to the power of modern technologies and the Internet. Various sectors are relying on these developments to achieve their aims and improve service delivery. The tourism and hospitality industries rely on the Internet to advertise promoted products, attractions, and experiences. Social...

Virgin America Airline: Market Targeting

Introduction Virgin America is one of the airlines providing services for US passengers. While the market is relatively saturated with low-cost options, safe airlines, and an abundance of options, Virgin America managed to build a reputation as a brand that is different and unique. Instead of following a standard policy...

Marketing and Communication in the Digital Age

The Change in Marketing How Has Marketing Developed in the Post Digital Age Marketing has existed since the beginning of the business, allowing brands to promote and sell their products or services. Its most basic form is described as the set of institutions, activities, and processes for establishing, communicating, delivering,...

Tesla Inc.’s Competitive Strategy & Positioning

Tesla’s Overall Competitive Strategy Tesla is a relatively new energy car company headquartered in Silicon Valley, USA. This is why Tesla’s differentiated competitive strategy coincides with the American culture of striving for individuality and protecting freedom. Whether in terms of industrialization or the development and application of Internet technology, the...

The Hotel Sector: Digital Marketing Challenges

Abstract A wide range of technologies can improve operational efficiency in the hotel industry using digital applications. This article uses qualitative data analysis to determine the best approach to keeping guests happy and giving hotels a distinct advantage in digital marketing. Customers and businesses can now find and purchase customized...

Nike Company Marketing Plan

Introduction The company’s marketing development plan is an important tool for achieving the company’s goals. It implies the development of specialized steps that will help increase profits and provide for possible difficulties in the development of the organization. This approach also helps to reduce possible costs and will help to...

Business Report: Toyota Company

Introduction The changing demographics and social mobilities recorded in different emerging economies are allowing customers to purchase high-quality sports cars. This trend is attributable to the availability of disposable income, the increasing number of driveways, and the love for sporting activities. Toyota Motor Corporation (TMC) remains one of the leading...

“Green&Healthy”: Marketing Campaign

The Company Description The company for which the marketing plan is being developed is called “Green & Healthy.” It is a small chain that sells products for a healthy and sustainable lifestyle. “Green&Healthy” has ten stores located in several states. The main products include household supplies and cosmetics without packages,...

Walgreens: Analysis of Internship Project

Introduction The business environment determines the success or the failure of a company. Therefore, many successful companies use new technological developments and market trends to improve their routine business operations. Pharmaceutical firms are significant to the economic growth and well-being of humans. The companies research and develop new drugs that...

Marketing: Segmentation, Targeting, and Positioning

Introduction Marketing is a fundamental aspect of every organization; it entails all activities to boost sales of the product. It involves assessing consumers’ needs and enhancing specialized products. Also, it consists in motivating its sales through various channels such as advertisement and availing the product to the customers for consumption....

The BMW Company’s Marketing Excellence

Consumer-Buying Processes Effective buying requires that consumers carefully consider their needs and how to meet them. Five steps comprise the consumer decision-making procedure: problem identification, information search, evaluating alternatives, purchasing decisions, and after-purchase action (Qazzafi, 2019). In the instance of an automobile, problem recognition occurs when individuals recognize their need...

The Tesla Company Enters the Metaverse

Introduction The Metaverse is an expression that refers to an interactive web world that integrates forms of social media, augmented reality, virtual reality, computer games, and machine insight to enable people or entrants to establish a virtual existence that is more similar to genuine connections. According to this description, its...

Uber Eats: An Individual Marketing Plan

Executive Summary This digital marketing plan is designed to meet the presenting needs of Uber Eats. The company in question operates in the food and beverage delivery sector, serving millions of clients across the globe. In the fallout of the COVID-19 pandemic, this industry saw an influx of clients, which...

Restaurant Digital Marketing Plan

Introduction The ultimate main goal of a business’s digital marketing plan is to increase profitability. Chaffey and Smith (2017, p. 556) state that “a successful marketing plan is adapted for the digital media environment and then mixed with new digital marketing communications techniques.” This paper provides a digital marketing plan...

Large Business and Internet Privacy

Introduction In the modern globalized world, the economy has rapidly shifted a significant portion of consumerism online. Everything ranging from ordering products to marketing and interacting with businesses is done digitally through various platforms and social media. Therefore, the valuable commodity in this environment has become not so much the...

Aspects of Smartphone Market

Introduction The smartphone sector has gradually welcomed new competitors like Apple, Samsung, Huawei, OnePlus, and Xiaomi. These new entrants outmatch incumbents such as Nokia due to more robust product planning and design techniques. This process results in developing new smartphone variants and wide variances in technological characteristics across different companies,...

Managing Brand Experience and Promotion Across the Customer Journey

Annotated Bibliography Berman, B., & Thelen, S. (2018). Planning and implementing an effective omnichannel marketing program. International Journal of Retail & Distribution Management, 46(7), 598-614.  The article strives to highlight the difference between multichannel and omnichannel marketing from a retail perspective and examine marketing features related to these approaches. The...

The Coca-Cola Company’s Marketing Analysis

Summary Coca-Cola is a global company for soft drinks that sells its products to over 200 countries. All their branches have similar marketing strategies to meet the company’s goals. Coca-Cola engages in proper market analysis before engaging in the best marketing strategy. It also uses gender segmentation to reach its...

Marketing Communication for Washing Machines

LG’s market entails business users and consumers who are interested in drying and washing clothes conveniently within a short period. The company’s specific targets include launderers, guest houses, families, hotels, and boarding schools. Customers make their buying decision depending on wash and dry, and wash only functionality. Increasing competition in...

“Beauty Sculpt for You” Product Expansion in China

Introduction Today society is filled with the obsession with promoting a self-image of beauty and perfection. Individuals take extreme measures to reach the goal of a flawless body; however, with so many innovations, beauty can be accomplished with no surgery, a balanced diet, and exercise. “Beauty Sculpt for You” is...

Digital Marketing in Australia

Introduction In Australia, the companies that are in the business of producing and selling bikes, are utilizing digital platforms to help them carry out their operations. This does not mean that all of them have accomplished that. Those that have not yet established an online presence, are either outsourcing the...

Consumerism: Resistance and Changing Attitudes

Resistance to Consumerism I resist ‘typical’ consumer behavior by making shopping lists and thinking about whether I need this or that thing. I noticed that I could sometimes succumb to bright and intrusive advertising, making me make impulsive purchases. These purchases are the core of excessive consumerism, within which there...

The Starbucks Company’s Marketing Analysis

Introduction Popularizing strong roasted coffee, Starbucks has established itself as the brightest representative of the “second wave” in the US coffee business. Starbucks’ marketing system is among the most well-developed ones in the world because its strategies are based on building an atmosphere of wholeness at every level. Even though...

Aspects of Marketing Information System

Introduction The majority of the issues that arose during the promotion of the Microsoft Xbox were mostly caused by Microsoft Corporation. They arose primarily as a result of the Xbox equipment’s design and structure, as well as its needs and operational practices. The pandemic has formed new habits, and the...

Starbucks Corporation’s Value Chain Analysis

Value chain analysis is a method of examining each activity in a business’s value chain in order to determine where possibilities for development lie. One of the best examples of Value Chain Analysis can be Starbucks. Starbucks is a coffeehouse and roastery international corporation located in Seattle, Washington. This corporation...

Disney+: Market Segmentation and Marketing

It has come to our notice that as a highly requested streaming service, Disney+ attracts its target audience. At the same time, due to a considerable number of competitors and their resources and capabilities, it should create and expand new segments to stay competitive. On the basis of the popularity...

Key Concepts of the Social Media Marketing

Introduction Social media has become an essential tool for the marketing of many businesses. With the increased number of social media users, many organizations have launched social media campaigns to enhance their online presence and attract consumers to their brands. It has also been a source of competition, as businesses...

The M&M’s Brand Commercial Analysis

For a detailed analysis of the marketing campaign, a modern advertisement for the chocolate dragee brand M&M’s was chosen. There were several reasons for focusing on this promotional video. First, this is an example of modern advertising for a highly successful company that can be seen as representative of modern...

Marketing Pitch: Occupational Therapy for Kids

Since the product of interest for this marketing campaign is occupational therapy for kids, it is vital for the visuals to resonate with the parents of children that require rehabilitation and assistance in performing activities of daily living. Considering the price policy and market location, the target customer for the...

Learning From “Principles of Marketing” Book

The chapter is dedicated to the notion of marketing and its role in making businesses successful. While inadequate marketing efforts are not always the reason why some companies do worse than others, lousy advertisement and promotion are highly likely to kill good ideas. Because of this, regardless of the type...

Under Armour Company’s Marketing Plan

Introduction Creating a proper marketing plan can be a strenuous but necessary task for company executives. To promote the organization’s growth and secure larger outputs, it is often imperative to devise a strategy to increase the current efficiency levels by appropriately utilizing the available strengths while eliminating the potential risks....

Marketing Analysis: Dyson Report

Executive Summary Dyson is a strong company with a well-established reputation and influence in many countries all around the world. Due to the strained political climate of recent years, the effects of the pandemic and the unique position of the company, it is difficult for it to develop or introduce...

Credit Wisdom LLC Business Idea: Marketing Plan

Introduction Credit Wisdom LLC is a business idea developed after significant research indicated a high percentage of credit-based issues with individuals working in the Wall Street corporates. The enterprise aims at providing a solution for people at a convenient fee to alleviate the increasing problem. Therefore, the company is located...

Discussion of Website Marketing

Abstract The amount of research on Internet marketing has expanded dramatically since the onset of the Internet Age. A review of the literature will aid in finding issues that have been researched as well as generate ideas for future study. This research project gathers, synthesizes, and analyzes the research methodology...

How to Sell a Construction Set: The Technology of Successful Sales

Introduction Every person in the world has built a construction set, trying to make something unique. The LEGO Group produces construction sets that allow consumers to build different models. The company believes that everyone can find their collection and promises quality and ease assembly. Consumers value Lego for many characteristics,...

Analysis of Lego Place and Price Strategies

Lego is one of the most successful and well-known toy manufacturers. Since it was founded in the early 1930s, Lego has grown significantly, having diversified into a wide range of different products. Apart from its famous plastic bricks and pieces to assemble and build objects, Lego’s products include movies and...

Customer Segmentation for Consistent Cross-Channel Marketing

Introduction It is necessary to determine who is the consumer of hotel services, what categories are there, and their difference between each other. Also, an important question is how to determine your target audience to implement the positioning of a hotel object more clearly and, as a result, correctly build...

Ten Steps of Strategic Planning in Social Marketing

Introduction Planning social programs is as essential as organizing a business campaign; thus, a 10-step strategic planning model is foundational for social marketing to promote an idea that will primarily benefit the priority audience. In fact, social marketing is defined as the implementation of commercial marketing methods to programs that...

H&M Marketing Metrics Module

Introduction Fast fashion manufacturers low-cost clothing for purchasers who wish to keep up with changing fashion trends. Companies may be the first to publicize such emerging styles to clients, profiting from their ever-changing demand (Chipo, Walter, and Rufaro, 2017). The robust business approach is critical to H&M’s and its opponents’...

A new Strategy for NKK: Creating New Markets

Switches are electromechanical elements that serve to control the current in the system by closing and opening an electrical circuit. Even the popularity of touchscreens has not changed that they are still the leading method of user interaction with the device. Therefore, they perform an essential function and at the...

Aspects of Successful Modern Marketing

Whenever a consumer purchases a product, they are fulfilling a particular need driven by both conscious and subconscious desires and motivational factors. Maslow’s Hierarchy of Needs is one of the foundational theories of motivational psychology but provides a simple yet accurate representation of how humans seek to meet their needs....

General Motors Firm’s Marketing Analysis

Introduction General Motors is a multinational company involved in producing different brands of cars. It is a public company in the automotive industry whose headquarters are in the Renaissance Center, Detroit, United States (Song et al., 2020). Automotive companies need innovative marketing strategies to penetrate the global market. Firms in...

Kaffeine: The Nepalese Café Opportunity

Introduction Coffee production in Nepal might not be a profitable business opportunity as the market is in its growth spurt. There is a huge demand for coffee within and outside the borders of Nepal. Given the fact that a company would be able to establish a solid brand image, it...

The Zid Company’s Extensive Marketing Research

Introduction In the current stage of society’s development, the trend toward rapid dynamic business change is evident, in which the rules and patterns that existed decades ago are no longer relevant to today’s agenda. While the central core of the creation of any enterprise — which entails attracting profits with...

Marketing in the Non-Profit Sector and the Growing Link With the Business World

Marketing in the Non-profit Sector The global economic order is primarily divided into three key sectors: the government sector, the private sector, and the non-profit sector. The non-profit sector is well-established in the developed world but penetrates the global financial and economic system. The United States of America (USA) is...

Wechat Public Account Marketing in Australia

WeChat Marketing in Australia Everybody has heard about social media giants, such as Facebook, Twitter, and Reddit. However, the universal presence of renowned players often makes us overlook other lucrative options. Tencent’s WeChat, a Chinese social platform, belongs to one of those hidden opportunities for Australian companies. Despite some resistance...

The Effectiveness of Social Marketing in Reducing Cardiovascular Disease

Introduction Nowadays, cardiovascular diseases are the main reason for death. The number of patients is steadily increasing; for instance, in the UAE, it comprises 40% of all diseases, and globally it constitutes one-third of all deaths (Roth et al., 2020). Thus, it is important to find proper instruments that could...

The Dudebox Subscription Market Research Project

Introduction Background The Dudebox project is a seasonal subscription box for male clientele. Detailed market research revealed that most personal care products often target women. As such, men are often ignored despite their massive population and financial capacity (Li, Liu, & Gregoriou, 2021). The new company focuses on addressing this...

Principles of Marketing & Management

Introduction: Demographic Environment The demographic environment is one of the crucial macroeconomic forces that influence marketing decisions and planning. Freedman (2020) suggests that demographics is a powerful tool for marketing strategy development because it helps identify the target segments based on critical characteristics, backgrounds, and needs. Thus, companies use demographic...

Advertisement Plan for Starbucks

Introduction The consumption of coffee and its products has increased, attracting more suppliers to the market. The progress has resulted in more advertising strategies to bridge the informational gap between suppliers and consumers. Starbucks was created to avail coffee and its products to the market and became the best seller...

Positive Influence of the IMC on Businesses

Introduction The aspect of professional communication in contemporary societies has transitioned to become relatively complex due to social media and advanced technology. As a result, integrated marketing communication that involves ensuring every brand contact obtained by consumers is relevant to the individual is heavily adopted by many organizations worldwide. As...

Adidas Company’s Marketing Strategy

Abstract Adidas has many competitors, and they are Nike, Puma, and others. All these businesses specialize in offering female athletic clothing, and the task for them is to beat the rivals. One of the existing communication strategies is to rely on a transformational appeal focusing on non-product-related benefits (Kotler and...

Tesco’s Digital Marketing Strategies and Benefits

Introduction The proliferation of the Internet and e-commerce has largely changed the marketing environment in which modern businesses operate. Digital marketing is currently a top priority for companies’ product promotion efforts. Compared to traditional channels, digital platforms and tools offer the opportunity to better engage with customers and reach a...

Technology in Contemporary Marketing

Introduction Today, any industry and most human activities are significantly determined by technology. It is hard to imagine a day without using technological devices like computers, smartphones, or digital cameras. People find it effective to exchange opinions, deliver news, and employ gadgets for sharing, storing, and creating data. This dynamic...

Innovative Electric Vehicle Manufacturer Marketing Plan

Executive Summary Throughout the work, the fundamental aspects of the success of the invented supplier of electric vehicles will be described. A SWOT analysis was carried out in more detail to understand the company’s situation in the industry. According to Madsen (2016), “SWOT analysis has over a period spanning several...

Current Marketing Activities of UK-Based Firms

Introduction Every marketing professional should know the tastes and needs of their target customers. The United Kingdom (UK) consumers are known to be loyal to their favorite firms and brands, which guarantee to ship their products for free and offer product returns. As in many other countries, consumers prefer to...

Apple and Instagram: The Principles of Marketing

Marketing is a broad topic that has new trends every time due to the changing consumerism. It covers a raft of elements, such as marketing research, digital marketing, branding and packaging, and brand extensions, among other concepts. Thus, every media would indulge to cover market news as one way to...

Hilton and Best Western Multinational Hotel Chains: Marketing Comparison

Introduction The hospitality domain is a large part of modern economics, including hotels, resorts, various services, and other products that a customer can gain. Many hotels become major brands and even expand their working field to the global level, building facilities in different countries and providing hospitality services to people...

Marie Claire vs. Woman and Home PR vs. Sales Promotion Concepts

Introduction Sales promotion is a type of product marketing strategy aimed at boosting sales through attracting traffic, introducing a new product and influencing the purchase of a product. Public relations serve to enhance the image of the company to the public i.e., the community. The objective of this assignment is...

Partnership Agreements and Service Providers

Partnerships are two or more organizations that work towards a common purpose and joint action towards the agreed targets. It involves firms in business together for their profits or to develop their concerns. The role of partnership in a disability setting is to ensure efficient service delivery to the clients...

Analysis of Disney Plus by The Walt Disney Company

Summary The Walt Disney Company is one of the century’s most influential multinational mass media and entertainment cooperation. The company was founded in 1923 and consisted of a tiny recording studio in Hollywood which housed a couple of creative artists headed by Roy O. Disney, a young visionary who was...

Aspects and Peculiarities of Marketing Mix

The marketing mix is a concept including a set of controllable marketing tools that can be employed by companies. These include product, price, place, and promotion, as the elements vital for achieving success (Kotler et al., 2019). The features of the products or an offered service can be used in...

Marketing Pitch of Gopro Company

Introduction Integrated marketing communication (IMC) entails merging all promotional instruments, both old and new, to ensure that marketing messages are transmitted consistently throughout all channels to promote corporate success. Because of the move toward “omnichannel marketing,” it is critical for marketers to employ both traditional marketing media such as television...

Visual Management Studies: Empirical and Theoretical Approaches

Visual rhetoric is the tool of communicating effectively through visual features like images, design, and texts. It comprises the art of graphical nous and the capability to analyze images for their usage and meaning. Knowledge of visual rhetoric helps produce documents that speak more to the intended audience than plain...

Consumer Attitude Towards Buying Organic Food in Hong Kong

Introduction Research Rationale Since the late 20th century, there has been a significant change in attitude and desire towards the consumption of organic foods. Many people were unaware of organic food, but with increased technology, more than 80% of the world population is currently aware of organic foods and their...

Fear in Health-Related Marketing

Introduction Marketing is one of the most substantial factors that define the development of the free market and the culture of consumerism. It is particularly relevant in the United States, and several experts have noted that capitalism is frequently described as a patriotic type of economy in the country (Finley...

The Success of Fruit Basket Business in the USA

Introduction The use of social media, for instance, Facebook, LinkedIn, and Twitter could pose a big boost for a fruit basket franchise. This paper will major in determining how the sale of fruit baskets can be made through social media. Additionally, the paper will highlight the mission and goal setting...

Wiggo: Marketing Feasibility Report

Executive Summary Upon considering the strengths, weakness, opportunities, and threats of Wiggo in Europe, expanding to global platforms is one of the incredible opportunities available to the organization. In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it...

Aspects of Principles of Marketing

This article refers to the story of Doris and Glenn Phillips who have founded Lake Homes Realty, a brokerage service and an online marketplace. In the present day, it may be regarded as the largest lake-focused real estate company in the United States (Harvey, 2021). Before the company’s foundation, Doris...

Black-and-Decker Company: Marketing

Executive Summary Black-and-Decker Company is repositioning itself in the United Arab Emirates market. The company deals with electrical gadgets that include drilling machines, vacuum cleaners, cooking machines, and lawn mowers. With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company...

How Does Social Media Marketing Affect the Economic Success

Introduction The modern business world is characterized by the dominance of multiple giant corporations acting in different parts of the globe. They become more influential and acquire millions of customers in various regions. This globalization results in the increased revenues and creates the basis for further growth. However, it also...

What Influences Customers in the Age of Nearly Perfect Information

Summary Name of the Webinar: What Influences Customers in the Age of Nearly Perfect Information? Channel Name: Marketing Science Institute Key Speakers: Kevin Keller, Executive Director at the Marketing Science Institute, and Itamar Simonson from Stanford University In this webinar, the speakers discuss the topic of consumer behavior and how...

Mobile Marketing Principles, Tricks, and Tips

‘Mobile marketing’ has several definitions and meanings, and specific views regarding its role, meaning, and functions in the modern world. According to the definition of the Mobile Marketing Association, mobile marketing is a set of practical elements and rules aimed at communicating, contacting, and interacting with the audience through the...

The Customer Experience Strategy for the Rolex Company

Introduction With luxury goods, the marketing of the product must also incorporate the delivery of an excellent customer experience that the buyer will value as much as they appreciate the actual item. Rolex is a brand of luxury watches marketed as timeless classics, which means that these items are suitable...

Spanx Product’s Global Marketing

Spanx is among the well-known products initially manufactured in the United States and has started to gain international recognition attracting customers worldwide. It had been only 13 years before Sarah Blakely discovered that footless pantyhose were helpful in molding a person’s most flexible body characteristics into any form desired. Although...

Market Analysis for Clothing Industry

Background The need for growth and expansion is an essential part of every business organization. Companies tend to spread their operations in various areas to enlarge their market share. Business organizations usually venture into foreign markets to increase their rate of returns and expand brand awareness. Before taking the initiative...

Infinite Care: Market and Competitor Research

Executive Summary INFINITE CARE is a company specializing in providing home care for senior patients, patients with severe medical conditions, and their families based in Canada. The company places emphasis on securing home care, physiotherapy, and other types of required medical assistance for older adults and patients with medical conditions...

Marketing Planning of Dunkin’ Donuts

Introduction In the modern world, most businesses focus on the loyalty of the customers. With an increasing number of loyal customers who over and over choose products and services of certain firms, the overall profit of the firms increases as well. A crucial part of increasing the customers’ loyalty depends...

Marketing Essentials: Definition of Marketing

Background Marketing – relationships with the environment Organizations are created with the desire to reach successful operations and become profitable. The possibility to achieve this goal depends greatly on the way they perform their fundamental functions. Marketing is one of these functions that is why it is significant for firms...

Wells Fargo Bank’s Customer Relationship Management

Introduction Most organizations have invested heavily in information technology (IT) assets to better interact with clients. Yet, measurable returns from the IT tools rarely occur from a narrow focus on these systems alone. The greater the knowledge about firms’ performance from combined technology and capabilities, the better the awareness of...

Starbucks Coffee Company Planning and Promoting New Service

Executive Summary Starbucks Coffee Company is planning to introduce a new service into the market, a coffee subscription. The move is intended to restore the performance of the company after the COVID-19 pandemic. The marketing strategies, which will be adopted in promoting the product, is the Customer Dominant Logic model....

Kotter’s Eight-Step Change Model in Marketing

Introduction The perception of changes as positive criteria that determine the movement towards development and improvement is an essential aspect of work both at the team and individual levels. The ability to adapt to the necessary transformations determines the degree of employees’ qualifications, their professional potential, as well as readiness...

The Purchase Intention of Chocolate Amateurs for Bean-to-Bar Chocolate

Introduction The chocolate market, like all food markets, is influenced by the accelerating dynamics of the external environment and changes in consumer patterns. There is a high degree of competition between manufacturers that produce a wide range of chocolate bars. The business needs to accept that it requires a revision...

Managing Post-Purchase Feeling of Customers

The role of any marketing manager in any organization is to practically apply the techniques of marketing and manage the organization’s marketing resources and activities. He must make sure that the desired goals and objectives of the marketing programs are met at reasonable costs. The role of marketing to the...

SWOT Analysis of CVS Pharmacy: Strengths and Weaknesses

Strength: A wide range of products and services The company provides a vast range of services and is not a classic medical company that owns a network of pharmacies. Instead, the company is primarily a healthcare provider, which is why it is expanding its network. Products supplied include patented medicines,...

PepsiCo’s Marketing and Population Trends in Mexico

This document addresses a global marketing plan; how the external environmental factors affect a business and the business strategies to be considered for a successful enterprise. It discusses the general strategies towards PepsiCo growth in Mexico and the specific plan to propel the company to globalize its business. Also, it...

Social Media and Intelligent Systems in Today’s Business

Introduction It is definitely not a secret that modern individuals live in an era of growth and innovation. Various technological developments in contemporary society play a huge role in the lives of people and the operations of businesses. For instance, social media gives a unique opportunity to reach diverse audiences...

Integrated Marketing Communication

Integrated Marketing Communication Strategies (IMC) IMC Campaign: Samsung Galaxy Line As the chosen IMC campaign conducted by Samsung, the advertising of the Galaxy smartphone line is analyzed. The world-famous digital corporation has a multi-million target audience, and the Galaxy brand is one of the recognized global leaders in terms of...

Marketing ROI: Challenge of ROI, the Problem of ROI Assessment

Executive Summary One of the major contemporary marketing challenges is centered around the understanding and assessment of return on investments (ROI) on a wide range of marketing activities. Marketing is critical in order to promote and boost sales of a product or service, but the sheer variety of marketing approaches...

Consumer Reaction to “Green” Brand Claims

Ecology is a modern trend and way of life for the majority of the population; therefore, many manufacturers are striving to become “green” brands to meet the needs of consumers. The development of this line of thinking was promoted by mass protests in 2019, which arranged a breakthrough and rooting...

Spectacle Hut’s Traditional Marketing Transformation in a Digital World

Introduction Spectacle Hut is one of the largest optical chains in Singapore. Founded about 20 years ago, the firm has grown and it currently has 36 outlets across the country (Lin, 2016). When it started its operations, the marketing unit was keen on strengthening the brand as one that offers...