Marketing Essay Examples for Free

Marketing is a process of branding, promoting, and selling various products and services. It includes a number of subprocesses like marketing research, advertising, etc.

Marketing students often write essays about contemporary marketing techniques. Another option is to look at the influence of local culture in marketing campaign planning. One might also focus on ethical issues in marketing, such as misinformation.

Below you’ll find a compilation of free marketing essay examples. The papers written by A+ students will help you to find fresh ideas and motivation to start working on your essay.

Marketing

Sainsbury’s and the Application of Marketing Principles

Sainsbury’s is one of the leading supermarket chains in the United Kingdom. But there was a time when this organisation was the best there is. In recent times Sainsbury’s was overtaken by Tesco. The dominance and effectiveness of these two companies can be understood by studying principles of marketing. It...

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Development of a Marketing Plan: Intercontinental Hotels Group

Introduction Intercontinental Hotels Group (IHG) is a luxury brand in the global hospitality and resorts industry. The group, which has its headquarters in Denham, the UK, leases and operates 5,603 luxury hotels and brands in over 100 countries (IBISWorld, 2020). IHG’s primary operations are in the Americas, Asia Pacific, Europe,...

Business Plan For a Proposed Company Key Business

Executive Summary Key Business is a proposed company that is to be based in the UK. It is intended to specialize in research, Marketing, and advertising. A series of advertisements and promotions shall be used to market the business throughout the region. The launch of the business is scheduled for...

Economic and Psychological Incentive Mechanisms

Introduction Marketing plays a fundamental role in the formation of consumer attitudes. In turn, consumer attitudes contribute to the shaping of buying behavior towards multiple services and products. While sales are regarded as the result of customers’ choices, multiple incentives are used by organizations and companies in order to influence...

Successful Services Implementation and Their Measures

At the beginning of the 21st century, new services become an essential part of the market. A new or established company wishing to grow through a strategy of new services introductions first develops sources that generate ideas for new services. Then it analyzes those new service ideas ‘in order to...

Consumer Behavior and Culture Consequences

The scholarly article that has been chosen for the global marketing topic is Zhu, Y., Freeman, S., & Cavusgil, S. T. (2018). Service quality delivery in a cross-national context. International Business Review, 27(5), 1022–1032. The authors delved into the importance of increasing market research on the perceptions of service quality...

A Usage-Based Insurance Company’s Marketing Strategy

Executive Summary Usage-based insurance is a highly progressive view of a vehicle insurance service. The basis of this new development lies in telematics devices and the evolution of analyzing technologies that allowed insurance companies to begin exploring innovative methods of providing their service. The disruptive technology that started this trend...

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The Essence of Marketing Proposal

Abstract The purpose of paper is to develop a potential market proposal that Essential Monitors, Inc (EMI) can adopt. The company requires this proposal because it aims to expand its computer equipment market and is not satisfied with the existing marketing plan. EMI is a computer hardware manufacturing unit which...

Types of Marketing Research Suppliers

Introduction Marketing research refers to the process by which information relating to the market of a certain product or service is gathered, recorded, and analysis is done. An organization that is interested in marketing research can do the marketing itself or higher some organizations that form to provide other organizations...

Retailers and Competitive Struggle for Survival and Growth

Certainly, retailers do not operate in a vacuum situation, since surviving in the retail sector is a constant struggle and requires constant change in strategy through trial and error to make profits and a name in the sector. Operating in a vacuum implies a situation where the retailer is protected...

Sports Marketing Affected by Internet of Things

Introduction Technology has changed different aspects of life and business. Particularly, companies have been impacted by the trend because they seek increased efficacy and profitability, which are two of the main forces driving technological change around the world (Devari, Nikolaev and He, 2017). The sports industry is a neglected area...

Interactive, Direct and Digital Marketing

Introduction Globalization has already influenced almost every sphere of human activity bringing people and continents closer. Nowadays, customers are provided with a unique opportunity to buy goods online from the country that had manufactured the product. Everything is one click away. Technological development and significant improvement in the sphere of...

Individual vs. Organizational Buying of Computer

Individual buying differs from organizational buying in many ways, for instance, organizational buying is usually a business-to-business transaction while individual buying is a purchase made by a single person. Organizational buying is made for purposes of further production or resale while individual buying is primarily done by individual consumers to...

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Power Tools Marketing Company of America

The Company in Context The company has been in existence for the last twenty years and has withstood various challenges within the time. The company mainly trades in power tools including such products as circular saws, drills and routers. The enterprise has been more successful because of the type of...

Optical Advertising for the Esports Industry

Campaign Overview The modern advertisement industry regularly adopts new strategies and ways of interacting with the customers; however, visual communication is one of the oldest and most effective ways to reach out to the audience. 91% of the buyers prefer interactive and image content to traditional media, which outlines visual...

Electronic Appliance Marketing

Introduction It is an established fact that our organization Company G is a strong, well-accepted, and respected manufacturer of household electronic appliances. Our team of dedicated engineers has been engaged in the process of entering into the small appliance sector and has developed a food processor that promises to be...

Service Management: Customer Lifetime Value

Abstract Customer lifetime value is a powerful marketing management instrument, which provides essential benefits if applied properly. Introduction Customer Lifetime Value is generally aimed to exploit profit by studying customer behavior and business processes to clarify and aim customers with the greatest possible net value over time. (Johnston, Clark, 2008)...

Marketing as One of the Most Important Sciences

The increased importance of business peculiar to the modern world preconditions the great significance of marketing and its unique role. For this reason, numerous approaches investigate the given concept and provide the rationale for its further evolution. Besides, marketing is a science that analyses the modern business environment and provides...

Digital Marketing Strategy: Under Armour

Executive Summary In the industry of sportswear, there are several well-known brands that have existed for over seventy years, including Nike and Adidas. For a relatively new company, Under Armour (UA), it is difficult to compete with these brands because they have better brand awareness. However, UA has successfully developed...

“Borderless Media: Rethinking International Marketing” by Sheth

The title of this article is “Borderless media: Rethinking international marketing” by Jagdish Sheth. It was recently published in the Journal of International Marketing. The author focuses on digital media as the primary element of external disruption in modern-day marketing and the implications of this for international marketing. This paper...

Power Tool Corporation Business Plan

Executive Summary The current situation is that our current products are enjoying only 3% in any of its product lines. This can be contrasted with power saws which tend to enjoy a better response from consumers hence more profitable for the manufacturer. Another issue is the quality of tools being...

PepsiCo.: Comprehensive Product Costing

About the product The selected product is Mountain Dew. It is a carbonated soft drink that is owned, manufactured and distributed by PepsiCo. The product was originally invented in 1940. PepsiCo is a multinational entity that deals with the production of food, snacks, and beverage. It is a public company...

The Contemporary Issues in Marketing

Introduction Marketing is a process of promoting and advertising one’s products and services in an attempt to secure sales and make a larger profit (Twin, 2020). As long as large businesses have been developing, the need to separate themselves from the competition and appear better and more unique has been...

PR and Integrated Marketing Communications

The differences between PR, Marketing and Advertising For integrated marketing to be effective there is a need to complement various communication methods to help attain the desired goal, these methods include public relations, marketing and advertising. Public Relation is the process where a positive relationship is built between the company...

Go Healthy Company: Contingency Plan and Exit Strategy

Summary of Contingency and Exit Strategies Entering a new market is always fraught with numerous challenges and threats, No matter how thorough the market research carried out prior to the identified step, there is always a threat of missing an essential element that will define the success of the entrepreneurship...

Summerlin Real Estate Analysis

Introduction Real estate investment requires an effective understanding of some market fundamentals. It is basically driven by a top-down approach in which an investor should first comprehend macro-level conditions and then proceed to micro-level factors. The approach is based on the notion that without understanding these factors, then the investment...

The Effects of External Conditions on the Product Segments

Introduction While there are factors and limitations set by inner resources, the conditions in the external environment bear the same, if not higher, significance on the market. The external environment consists of the general environment and the industry (competitor) environment. The manufacturing company in question creates sensors for various groups...

Marketing: The SWOT Analysis of Manor House Country Club Hotel

Introduction SWOT analysis is very important in an organization because it helps one understand the products attributes, competition and sales opportunities (Ferrell & Hartline 2008). This article will give the SWOT analysis of Manor House Country Club Hotel in order to know the strengths and weaknesses of the hotel. The...

Marketing: The Marketing Mix in Waterstones

Background Information Waterstones is a British-based company that deals with books. It was started by Tim Waterstone at the beginning of the 80s and has become one of the largest books companies in Europe. Waterstone became a subsidiary of the HMV group towards the end of the last millennium and...

Eden Foods Company’s Marketing Plan in the US

Executive summary Marketing plan can be defined as a document that contains comprehensive details of a company or marketing strategies of an organization. This paper will discuss a marketing plan for Eden Foods Company based in the US. Since its establishment in 1960s, Eden Foods Company has concentrated on production...

Adaptable Home Products Company’s Marketing Opportunities

Adaptable Home Products Company (AHP) Background AHP utilizes advanced technologies in order to provide comfort in ordinary home products. Such an approach might be characterized as modern and significant as it meets the requirement of the contemporary market. The founders have a good reputation among investors, which serves as a...

Marketing Strategy Used During COVID-19 Time

The COVID-19 virus has changed the lives of millions of people around the world. The crisis has affected both the business sphere and the economic situation in all countries. The coronavirus pandemic has led to the fact that most people have been forced to self-isolate themselves by choice or by...

Tesla’s Disruptive Business in the Context of Marketing Management

Executive Summary The business environment of the 21st century is highly changeable, which is why companies across sectors must adjust their operations to meet the public’s demand. Technological progress and innovation have been an integral component of the contemporary business and marketing strategies, and Tesla serves as an excellent example...

Multi-Level Marketing Avon

Avon’s Marketing Strategy Avon Products Inc. sells its products through direct sales by sales people whom Avon refers to as ‘Avon Representatives’. Avon, in their website, refer to themselves as “the world’s largest direct seller”. This direct selling takes the form of a model known as Multi-Level Marketing. This is...

Lower Oil Prices’ Impact on the Stock Markets

Executive summary This paper will analyse the relationship between lower oil prices and the stock markets. In this case, lower oil price is the dependent variable while stock market performance is the independent variable. The analysis will be based on the Moscow Exchange Market analysis. Besides, the research paper targets...

Tesla’s Marketing Strategy

Introduction Tesla’s Key Features In 2003, a group of engineers and developers founded Tesla intending to create and improve electric cars and related components. One of their fundamental goals is the invention of zero-emission vehicles and fuel cells, and the development of artificial navigation intelligence and neural networks. They are...

Jawil Food and Drinks Restaurant’s Business Plan

Business Description Jack and Wilma Anderson have been involved in the fast food business for more than five years. They opened a small mobile restaurant in 2014 in Albany Park, Chicago selling majorly coffee, burgers and sandwiches. Although the two have been successful in increasing their profit margins each year,...

Nike Promotion and Distribution Strategy

Promotion Strategy Nike uses diverse promotional strategies to increase the company’s market presence. The promotional strategies it uses have remained the same. However, the company has taken advantage of the emerging vibrant technology. The strategies employed by the company focuses on expansion and profit generation (Hill & Jones, 2010). The...

Recent Changes Occurring in Direct Marketing Area

Introduction As marketers continue to explore options for delivering their messages, the digital media landscape is changing. The addition of new options like the Internet and interactive digital media is one change that has occurred. Another is the variety of innovations taking place regarding existing digital media and the companies...

Advanced Information Systems Application for Manabanit Motors

Introduction A company is introducing itself as the Manabanit Motors Inc. and its fleet of cars, the new face that needs to be reintroduced into the high-tech world of sales and marketing. The traditional Manabanit Automobile has been in existence since the 1950s. It was actually a small company averaging...

The Hospitality and Tourism Marketing Environment

Literature review The tourism and hospitality industry appears to be a diverse business industry. The industry has numerous producers, consumers, and suppliers of tourism goods and services. In this same industry, there are quite a number of government agencies, non-governmental agencies, as well as billions of both overseas and domestic...

Market Metrics in Measuring Performance

Introduction This paper gives an illustration of how market metrics are used in measuring performance of marketing strategy means, used in different businesses. Marketing metrics are statistics measures covering marketing activities, and which an organisation engages in to determine the effectiveness of a company’s market programs (Arikan, 2011). This paper...

Westlaw.com: Developing B2B Relationships

Introduction The concept of e-business has evolved with the development of networking and the Internet. The concept is not so much of a deviation from the conventional mode of business transactions, except that the internet is used primarily as the medium for transactions. There are several e-business models that have...

Dynamic Pricing in Hotel Industry

Introduction A hotel is an establishment that provides basic accommodation at a fee for a given time. Here, clients may rent the accommodation facility to use for their own leisure and freedom. The accommodation facility may come with a bed, a wardrobe, a bathroom and a relaxation stand. Some products...

Marketing Strategy for an Innovative Product

The health microchip will have an extensive set of potential partners and customers. The former will include medical organizations (hospitals, clinics, centers), insurance companies, the military, and individual doctors. The cooperation will extend to pharmacies, which the application will recommend, IT developers, and investors. The key activities will involve fundraising,...

Advertising Campaign for Online Sports Nutrition Store

Introduction The given report will primarily focus on a digital advertising campaign for an online sports nutrition store, Nutrishop, proposed by a consultancy firm DigMar. The general approach is utilized throughout the process is based on a proper combination of email marketing and social media marketing. In order to properly...

Breastfeeding Promotion Program

Context and background on the campaign WIC’s programs were established to encourage infant care. The campaign started in the year 1972 (Kirby, 2003). As such, the promotion was aimed at offering financially deprived women, infants, and young teenagers diet teachings, supplemental foods, and suitable health services. WIC’s reputation has facilitated...

Marketing Plan for Sony Corporation

Introduction Sony is a multinational corporation that was established as a telecommunication engineering firm in 1946 by Akio Morita, Masaru Ibuka, and Tamon Maeda. The firm began by producing the first Japanese tape recorder in 1950 and has grown over time to diverse its lines of production to include various...

Researching of Marketing Strategies

Marketing strategies are essential for businesses in providing a sense of direction and promoting effectiveness. Also, marketing strategy may refer to the planning of marketing key initiatives that encompass the overall objectives of an organization. Additionally, marketing strategy plays a key role in identifying the exact point and time where...

Holiday Inn’s Social Media Sales Strategy for the Food and Beverage Department

Introduction Holiday Inn remains one of the most recognized multinationals in the world offering hospitality services. The company is a subsidiary of the British InterContinental Hotels Group (IHG) that offers hotel services worldwide. According to statistics from the IHG, Holiday Inn serves over one hundred million customers annually while hosting...

Global Marketing Environment

Introduction All businesses work in the same environment, which is connected by numerous global forces. Some of them have a direct impact on an organization’s activities, others are passively affected, but all of them have to be considered for marketing to be successful. The aspects of business-customer relations are diverse...

Environmentalgear: Expanding a Business Into Services

Companies are moving from the simple sale of goods to the implementation of services in addition to the main product. However, these services must be correctly implemented, taking into account marketing principles. This paper aims to apply this theory to the implementation of consumer services in the fictional company Environmentalgear....

Segmentation and Positioning for the Packaged Cookie Market

Overview of the market The packaged cookie market in the United States falls under the Cookie and Cracker manufacturing industry. In the United States alone the packaged cookie market was estimated at over $3.3 billion in 2008 (AIB international). Most if not all of the sales of these cookies were...

Marketing Plan for HeartSmart

Product/Service concept The main idea behind HeartSmart is health consciousness and service delivery. To achieve this in the food and restaurant industry, HeartSmart will offer healthy food items that are low in calories and fat with the capabilities of a quick service restaurant. This has come about due to the...

Marketing of Islamic Banking Products

Introduction Marketing is an integral part of all fields of business including banking because it enables a selection of the most appropriate strategies to promote products into the market, develop fresh ideas, and improve performance about changes in the international market. Though the current situation maybe not be as bright...

Business-Plan for the HAS Company

Purpose of the plan The purpose of this business plan is to offer a concise explanation of the business goals for which we intend to venture. The plan offers details of our strategies and objectives towards achieving the business goals in both foreign and home markets. The report also covers...

Tim Hortons Versus Subway

Introduction Tim Hortons Tim Hortons is a chain of fast-food restaurants that work based on franchising. Being one of the largest chains of fast-food restaurants in Canada, the company has managed to create a chain all over the world using the franchising strategy. The chain used to be the restaurant...

Critical Evaluation of Marketing Strategies PepsiCo

Introduction The global soft drink industry has been dominated since the late 19th century by two companies, Coca-cola and PepsiCo. These two American companies share between themselves the majority of market share of the soft drink industry of almost all countries in the world. Though Coca-cola has dominated Pepsi globally...

Electronic Marketing: Zain Saudi Company

Expanded Marketing Mix for Online Marketing Marketing mix has usually been considered as 4P’s, namely Price, Place, Product and Promotion. The 4P’s strategy is useful for products and goods, while services require additional techniques. The resent research shows that the 4P’s marketing mix does not contain enough tools and techniques...

Business-to-Business Marketing Concept

Introduction One of the marketing strategies used by CCS Company is the application of one-on-one marketing which involves face to face interaction with individual consumers. The customer’s needs are established through asking, listening and observation. One-on-one marketing is different from other forms of marketing such as direct marketing where marketers...

New Venture Report: Customer Segments, etc.

Customer Segments Segmenting the market is a primary step to creating a successful business model. When deciding which customers are the preferable audience, it is crucial to understand what they want from a product in contrast with what one’s deal can offer (Kumar, 2018). About a chair with ingrained temperature,...

Customer Satisfaction and Its Antecedents

Every organization strives to meet the expectations of its customers consistently and efficiently (Anonymous 2010). This has led to the transformation of marketing culture from a point where businesses focused on receiving, executing, and reviewing orders to a culture that focuses on consumer satisfaction. Companies are increasingly concentrating on devising...

The Entrepreneurship Marketing Paper

Introduction Marketing is the process by which entrepreneurs can attract customers’ attention towards purchasing a company’s products. It involves all the activities undertaken by an entrepreneur to ensure that the firm’s products are easily accessible in the market. One of the core objectives of marketing is to increase a firm’s...

Chocolate Almond Granola Cereal: Evaluating the Product

Understanding the nutritional value and the impact on the health status of an individual, which a particular product has, is vital for the well-being of the community and the successful promotion of a new brand. Therefore, companies such as the Chocolate Almond Granola Cereal will have to consider their approach...

Supermarkets of Australia. Corporate Restructurings

Introduction Woolworth (WOW) is the largest retailer store that operates in Australia and New Zealand by sales and capitalizations. The company mainly operates supermarkets, which contributed to 80% of the total profits in 2010. Other trades include petrol, food and liquor, which contributed to $ 51.7 billion turnover in the...

How Many Women Executives Are in the Pet Products and Services?

Modern technology and various research methods present many opportunities for marketing researchers, allowing them to collect necessary data easily and in large quantities. Marketing research is the basis of informed decision-making, making it an essential step to conduct before implementing an idea in practice. However, marketers face the challenge of...

The Saudi Arabia Sukuk and Bond Market

Background Sukuk (plural of sak) are Sharia-compliant bonds. Shariah laws are Muslim laws mostly effective in Muslim states. The belief is that no one should trade in money but rather in goods and services (Jadwa Investment 1). As such, interests earned in the case of bonds are prohibited in the...

Statistics and Analysis: The Influence of Lighting Manipulations

Introduction This research work aims to examine the influence of lighting manipulations in retail display areas on the behavior of customers. In particular, it is necessary to focus on such measurements as 1) the amount of time spent at display; 2) the number of items touched, and 3) the number...

Dell’s Success With Client Relationships

Dell has been so successful with its customers for many reasons, while most of these are related to the effectiveness of the business model. The company emphasizes the areas of minimizing the costs related to any area of operation, maximizing the efficiency of delivery time, and the focus on client...

The Saudi Arabia Sukuk: Bond Market

Background Sukuk is ordinarily taken to mean a “shariah compliant bond”. It is symbolic of a claim to the ownership of an asset. The fact that the claim to a sukuk is more of ownership that to cash flow helps to draw a line between on the one hand, conventional...

Wal-Mart: Sustainable Competitive Advantage

Sustainable Dominance For all companies, a sustainable competitive advantage ensures that they have a significant and impactful market share, which is makes it easier to for new entrants to surrender. Wal-Mart managed to create a sustainable competitive advantage for its businesses by understanding that the needs of customers across the...

Social Media Marketing: Use of Social Media

Introduction Nowadays, more and more companies use social media as a tool to expand the consumer base and motivate customers to buy their products. Some of the most important aspects of social marketing are content and content marketing. Content is a unit that plays a significant role in a social...

A Marketing Plan for Fremantle, Western Australia After COVID-19

Since the outbreak of the virus at the beginning of 2020, tourism in Australia has been impacted dramatically. According to reports, the industry lost nearly 3 billion AUD per month (“Australian tourism industry,” 2020). At the same time, the tourism industry is considered a vital economy drive for Western Australia,...

Social Media Marketing in Saudi Arabia

Introduction The notion of social media in the worldwide context has now gone far beyond plain means and communication and pastime for the youth. In fact, social media is the platform aimed at helping people find various perspectives on leisure, education, and financial well-being. Some of the most widespread marketing...

TruQuest Corporate-Level Strategy

Introduction The top management of the company usually develops a corporate-level strategy. It includes assessing the business environment and business opportunities of the enterprise (Corporate-level strategy, n.d.). On a practical level, a corporate-level strategy is a basis for subsequent business steps; it also reveals hidden strategic goals. This strategy takes...

Hand Sanitizer Market Analysis

Hygiene is an important element of maintaining a healthy life among individuals exposed to varying vulnerabilities. Maintaining cleanliness is significantly encouraged by medical practitioners to keep harmful pathogens, such as viruses and bacteria, away. Therefore, this analysis aims at addressing the growing importance of hand sanitizers in fighting the Covid-19...

How Businesses Effectively Use Social Media to Attract Customers

Alghamdi, E. A., & Bogari, N. (2020). The impact of social media platforms “Instagram” and “Snapchat” on the purchasing decision – Structural equation modeling approach. International Journal of Online Marketing, 10(1), 72-94. Web. According to this article, social media tools have great potential in online shopping and e-marketing. Alghamdi and...

Mandarin Oriental Jumeira: Case Study

Introduction Located in Dubai, Mandarin Oriental Jumeira is part of a luxury hospitality chain Mandarin Oriental Hotel Group. It is one of the newest 5-star hotels in the area and thus competes with established hotels, including Four Seasons Jumeirah, Jumeirah Al Qasr, Burj Al Arab, and others. The hotel is...

Promotional Mix for Nike

Nike is a multinational corporation based in the U.S. that engages in the manufacturing, development, design, and global sales and marketing of services, accessories, equipment, apparel, and footwear. The organization currently operates a total of 1096 retail stores globally (Shahbandeh, 2020). The firm has the biggest market share within the...

Analysis of Apple’s Marketing Mix

Introduction Apple is a world-famous company and brand, and its products are popular all over the world. The company earned this fame and popularity due to its high-quality and innovative products, successful promotion, the personality of Stephen Jobs, and understanding of the target audience. This paper will study the development...

Tayto Snacks and Marketing Techniques

Executive Summary The paper discusses the peculiarities of marketing techniques and the aspects of creating a brand identity. Macro environment as an unchangeable factor in a company’s work can create both favorable and unfavorable circumstances for an organization’s development. Marketing managers have the ability to know what components of the...

Social Media Strategy, Mission, Target Groups and Tools

Social Media Strategy Social media plays a significant role in communication today, which has an impact on business. Companies can hire employees online, share news, promote new products, compete with other organizations, get direct feedback from customers, and more (Kihl, 2018). To effectively use social networks, it is necessary to...

The Concept of Glocalization Analysis

Introduction The world has changed impressively because of advances made in technology, which has also influenced the way businesses are conducted. Through technology, communication, travel, and transportation has been made easier, especially for places that were isolated and impoverished. Customers have much information on the products available in the markets,...

Shopping Online vs. Shopping at a Mall

In today’s constantly developing world, the idea of online shopping is not new. People like to buy goods and services online to save time or obtain financial benefits. The investigation by Dautovic (2019) shows that “95% of all purchases will be made online by 2040” (para. 6). Recently, the prospects...

The Effect of Online Marketing on Consumer Buying Behaviour in Malaysia

Introduction In contemporary economies, with the emergence of information technologies and digital tools, online marketing gains more relevance every day. Online shops and the omnipresence of Internet-based information concerning any product or service encourage people to refer to digital means of buying. Moreover, even when purchasing offline, consumers go online...

BP (British Petroleum) Company’s Target Market

BP is one of the most outstanding oil and gas world companies. Despite the power and success of this company it is impossible to appeal to every representative of the world market that is why most popular companies focus on the target market or subsets of the overall markets. Identifying...

Three Top Concepts of the Class

Internet and Traditional Marketing Although Internet and Traditional Marketing have some similarities, they are almost entirely different regarding approach. What is similar in these two types of marketing is that one has to know the audience to perform in the market successfully, and the initial purpose of both approaches is...

GoGo Fuel Marketing Plan

The target audience for the drink will be people aged 18 to 55 with at least high-school education. The cause is that these people are the most likely to drive cars frequently and, thus, have a reason to visit gas stations. The income range that it will target will be...

Conflict Identification and Resolution

In today’s market conditions, the success of any enterprise directly depends on the ability of its leaders to solve conflicts with customers, and within the organization itself. Such situation can be explained by the fact that modern world society is formed of people form different backgrounds, cultures, and ways of...

Healthcare Marketing Service Case

In the market economy, it is not surprising that a healthcare system ends up as a form of business. A variation of this transformation is concierge medicine described in the case: the scheme allows families to pay a specific price for a whole-year medical aid. There are various services and...

Importance of Marketing Information System

Introduction Marketing is define as “The activity, set of institutions and procceses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.( Mac Daniel, Lamb and Hair,2012) Marketing information system is a “system in which marketing data is gathered, stored, analysed and...