Marketing Essay Examples for Free

Marketing is a process of branding, promoting, and selling various products and services. It includes a number of subprocesses like marketing research, advertising, etc.

Marketing students often write essays about contemporary marketing techniques. Another option is to look at how influential can the local culture be in marketing campaign planning. One might also focus on ethical issues in marketing, such as misinformation.

Below you’ll find a compilation of free marketing essay examples. The papers written by A+ students will help you to find fresh ideas and motivation to start working on your essay.

Marketing

The Effect of Online Marketing on Consumer Buying Behaviour in Malaysia

Introduction In contemporary economies, with the emergence of information technologies and digital tools, online marketing gains more relevance every day. Online shops and the omnipresence of Internet-based information concerning any product or service encourage people to refer to digital means of buying. Moreover, even when purchasing offline, consumers go online...

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BP (British Petroleum) Company’s Target Market

BP is one of the most outstanding oil and gas world companies. Despite the power and success of this company it is impossible to appeal to every representative of the world market that is why most popular companies focus on the target market or subsets of the overall markets. Identifying...

Three Top Concepts of the Class

Internet and Traditional Marketing Although Internet and Traditional Marketing have some similarities, they are almost entirely different regarding approach. What is similar in these two types of marketing is that one has to know the audience to perform in the market successfully, and the initial purpose of both approaches is...

GoGo Fuel Marketing Plan

The target audience for the drink will be people aged 18 to 55 with at least high-school education. The cause is that these people are the most likely to drive cars frequently and, thus, have a reason to visit gas stations. The income range that it will target will be...

Conflict Identification and Resolution

In today’s market conditions, the success of any enterprise directly depends on the ability of its leaders to solve conflicts with customers, and within the organization itself. Such situation can be explained by the fact that modern world society is formed of people form different backgrounds, cultures, and ways of...

Healthcare Marketing Service Case

In the market economy, it is not surprising that a healthcare system ends up as a form of business. A variation of this transformation is concierge medicine described in the case: the scheme allows families to pay a specific price for a whole-year medical aid. There are various services and...

Importance of Marketing Information System

Introduction Marketing is define as “The activity, set of institutions and procceses for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.( Mac Daniel, Lamb and Hair,2012) Marketing information system is a “system in which marketing data is gathered, stored, analysed and...

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The Government’s Impact on the Aviation Security Efficiency

Introduction Burberry is a famous producer of fragrances, sunglasses, fashion accessories, and trench coats. Headquartered in London, this luxury brand is a successful company. Over its long history, Burberry has managed to create an appropriate image among millions of customers throughout the whole world. However, the existing economic tendencies make...

Nestle the Infant Formula Controversy

Introduction Reputation scandals and lawsuits related to violation of ethical and social standards significantly affect the income of companies. Proof of this statement is the famous case with the activities of Nestle in the countries of the Third World. International organizations and local communities have accused Nestle of aggressive and...

Marketing Role in Gaining Competitive Advantage

Introduction Any business would want to build a competitive advantage by any means available to maximize revenue. Smart marketing campaigns can provide both short- and long-term benefits to a company that aims to become a successful and lasting business, especially in markets that are highly saturated and easy to enter....

Malaysian Airlines’ Marketing Plan Critique

Malaysian Airlines is a large international company that provides quality services to customers in different price ranges, depending on their needs and financial compensation. Operating under the public sector, the airline faces numerous challenges on its way to profitability and scalability, being limited by official governmental regulations. Establishing a sustainable...

What is the Multilevel Marketing?

Multi-level marketing (MLM), also referred to as pyramid selling and network marketing, is a business model in which the unsalaried workforce mainly sources the revenue of a company. MLM companies hire independent contractors and distributors to make direct sales for them with an opportunity to attract more workers to their...

Nike Inc.’s Marketing and Communications Plan

Executive Summary This report aims to present the marketing and communication plan of the sportswear innovation leader, Nike Inc. Limited. Firstly, the history of the company is presented along with mission values. Next, the report explores company’s objectives and marketing and communication strategies. Besides, the report shows that Nike Inc....

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Bad Hombre Elite Fitness Marketing Campaign

Marketing campaigns constitute a significant element in any business’s development and promotion. Whether a company has only opened or has existed for several years or decades, it is crucial to keep potential customers aware of its services and products. As for the effect on current customers, marketing campaigns allow them...

Marketing Campaign: Analysis and Review

The overall Manager will be in charge of overseeing the functions of the business, decision making in conjunction with the other managers, staffing with the help of departmental managers, and budgeting of farm expenses with the help of departmental managers (Strauss, 2008). Then there is the advertising manager vested with...

The Importance of Consumer Behavior Study

The “Comfortable” Super Bowl Commercial The first advertisement that grabbed my attention was the “Comfortable” Super Bowl commercial on TV. In an ad for the real estate company Rocket Mortgage, the “Games of Thrones” actor Jason Momoa comes home after a long day. Known for playing extremely masculine characters in...

Marketing Innovations in Organizations in 2018

Introduction There are moments when every business or company has to face various difficulties related to the lack of customers, reduced income, and other problems. Moreover, it is rather often that an organization’s managers have to come up with different ideas that may help to increase the success and performance...

Coca-Cola Marketing Concept: A Case Study

A very important marketing concept is going to be considered in this essay. In particular, sources of brand association, as well as a brand’s mental gap, will be analyzed. It is expected to report on the strength, favorability, and uniqueness of the resulting brand associations as well as present the...

Analysis of Nivea’s Advertisement Image

The image in advertising is a central element, as it gains viewers’ attention even as they walk past the billboard on the street. For this reason, companies need to succinctly and vividly put the value and purpose of a product or service into one picture. An image for a moisturizer...

Advanced Pricing Techniques

Pricing Techniques There are a number of advanced pricing techniques that allow more efficient product’s pricing. These techniques are price discrimination, multiple products pricing, cost-plus pricing, and uniform pricing. Researches demonstrate that, if correctly applied, these approaches ensure higher profits and more effective planning of prices. Pricing may also substantially...

5miles Startup: Benefits Plan for a Small Business

Numerous employees in a contemporary labor market report that their companies are not offering benefits. Health insurance persists the most commonly provided at seventy-eight percent, accompanied by dental coverage and retirement plans at less than seventy percent (Greenwald & Fronstin, 2019). However, eight out of ten workers receive a decline...

National Rifle Association’s Goals and Target Audience

The National Rifle Association (NRA) is an association of the gun owners in the United States of America. A gun is a very dangerous weapon that need to be handled with a lot of care. People that have been permitted to carry a gun are known and registered by the...

Market Entries for Various Types of Enterprises

The organizational structure of a unit has always been directly dependent on a series of factors, such as culture and local market assessment. For this purpose, analysts decided to examine the peculiarities of market entries for various types of enterprises in order to limit the crisis risk. The notion of...

Emaar Hospitality Group’s Segmentation, Targeting, Positioning Strategies

Emaar Hospitality Group is a subsidiary company of Emaar Properties, one of the largest real-estate developers in the United Arab Emirates. It is a public joint-stock company valued at about US$9.7 billion as of 2018. The company runs its operations internationally and provides management and development services. Emaar Properties is...

Starbucks Corporation’s Marketing Evaluation

Daily, Starbucks offers coffee to customers in over 80 markets. Back in the ’80s of the 20 century, the company was a little store in Seattle. Now, the Starbucks coffee shops deliver the beverage in the airports, malls, across the city centers, and wherever it is possible. A company’s success...

Role of Social Media in Marketing: Case of the Arab World

Introduction The business community across the world is constantly experiencing unprecedented changes, and marketing is one of the sectors that have witnessed massive transformation (Jenaibi 3). Modern technologies that support interactive social segments, through social networking platforms have demonstrated great significance in the modern marketing realm. Politically motivated since the...

Retail Outlet in Furniture Business

Introduction The active growth of house construction and the number of sales deals in the residential real estate market usually leads to an increase in the demand for furniture. The purchase of new housing always involves the need to buy furniture. It is possible to notice these trends by comparing...

Apple Inc.: Smartphone Industry

Situation Review Apple Inc. is a technology firm that specializes in computer, mobile phone, and production of components such as chips along with unique closed-source software for its devices. This report will focus on Apple’s primary segment of sales and marketing, which are mobile smartphones known as the iPhones, a...

Nike Inc.: Demand and Supply Forecast

The current report is designed to provide an overview of the demand and supply of human resources in the sporting gear industry. Nike Inc. is used as an example that reflects the general trends in human resource planning in the industry. Following the environmental scan and the SWOT analysis conducted...

The Coca-Cola Company’s Marketing Mix

Proposal Marketing is an essential organizational function that determines the effectiveness of the established business model. Many firms pursue competitive strategies to deliver their finished products to the targeted customers conveniently and efficiently. The Coca-Cola Company remains one of the leading multinational corporations (MNCs) due to the sustainability of its...

Good Foods Marketing Research for Plant-Based Meat Products

Introduction Consumption of meat has been an integral part of people’s diets for millennia. It is included in nearly all cuisines worldwide and serves as the basis for many famous dishes. However, nowadays people pay more attention to their health, looking for possible ways of improving it through changes in...

Digital Transformation of Walmart

Challenges Walmart is one of the biggest retail companies globally, with significant market share in Asia Pacific. The corporation is known for its chain of hypermarkets, grocery shops, and departmental stores. Additionally, an essential strategy in their marketing plan is the provision of massive discounts to its clients. Because the...

Coop Cold Milk Marketing

Introduction The question of advertising efficiency is a question of the degree of correspondence of a certain advertising object to the idea created about it. The main task is to create an effective advertising message that will increase the demand for a product or service, or create the necessary image....

Entrepreneurship and Marketing: Finding a Connection

Introduction The ability to predict customer expectations and developing the organizational strategy in line with those opportunities is one of the most important business skills. Despite being overlooked too often, marketing is one of the best ways to respond to the dynamics of the given corporate environment and define the...

Healthcare Marketing and Strategy

Introduction There is no doubt that in a rapidly changing world, a modern clinic must remain relevant and accessible to patients. It is difficult to give an answer to the question of whether a universal cure for all diseases will ever be discovered, but by the present moment, it can...

IT 210: Business Systems Analysis of a Designer Store

Introduction Problem Statement For a modern business enterprise, to remain competitive in the global marketplace, managers need to pay attention to the changing trend in consumer demands. In these new times, customers focus on the speed, quality, and availability of content, which persists relevant for the sales industry as well....

Comparative Advertisement for the Expansion of Kaychian & Bro’s

Executive Summary Advertisement laws dictate the behaviors and practices of local and international companies. Kaychian & Brothers is a company planning to expand its business operations by targeting new customers in Norway, Saudi Arabia, and China. The three countries present unique policies and laws this company needs to take seriously....

Compare Ways in Which Organizations Use Elements of the Marketing Mix (7Ps)

Introduction The selected organization is IKEA, which is a multinational furniture-making company that has its headquarters in Sweden. Currently, the company has stores in approximately 50 countries. IKEA has been in operation for 76 years and is currently considered the world’s largest furniture producer and seller. Interestingly, unlike many multinational...

Diesel Fuel for Life Denim Collection Marketing

Introduction It is important to understand that the foremost goal that every business pursues is profit. Therefore, many newcomers into the business world start making crucial mistakes by competing on price rather than focusing on the actual value. (Holak, 1990). Increasing the perceived value of any specific product may be...

Marketing Plan for First Abu Dhabi Bank

Executive Summary The First Abu Dhabi Bank is the largest in the UAE, with various outlets including some in Dubai. The flexible and highly fragmented financial industry has forced banks to come up with creative ways to position themselves in the market. This, coupled with a steady increase of foreign...

Movie Rental Industry Analysis

The movie rental industry has been widely disseminated lately. The main reason for such widespread is the increase of home video popularity that became possible with the development of innovative technologies. More and more people prefer watching a movie at home than going to the theater or cinema. Naturally, the...

Huawei and the U.S. Controversion Analysis

Introduction Huawei is one of the largest international telecommunications companies dealing with consumer electronics and equipment. It is based in China with its headquarters in Shenzhen, Guangdong Province. The company was founded in the 1980s, and it has grown to become one of the leading global telecommunications companies with annual...

Khalifa University Marketing Plan

Introduction Within the latest decades, the institutions of higher education have shifted from cooperative faculty-based organizations to corporate business entities. The leadership and decision-making inside universities now take place under the influence of market forces. The issues of offer and request, service delivery, and target market play a significant role...

Marketing Plan for Air Arabia

Executive Summary Air Arabia is one of the low-cost carriers in the United Arab Emirates. The firm mainly operates in the MENA region and the Indian continent. In this marketing plan paper, the researcher has identified the major strengths and weaknesses of the company. Also discussed are the opportunities and...

Marketing Myopia Concept: Definition and Examples

Introduction Meeting the needs of customers is essential and what allows businesses to grow and develop. In this context, correctly identifying the market opportunity for growth is crucial because it allows creating and introducing new products to the market. Although the article by Levitt focuses on marketing, the principles that...

Colorado Crop to Cuisine

Introduction Most farmers (or growers) in Colorado operate on a small scale and take their produce to local farmers’ markets. Unfortunately, the majority of the local restaurants are too busy to visit the local farmers’ markets or prefer not to go there due to the inability do not find everything...

The Analyses of the Performance of Company T in Terms of Marketing

Introduction Company T is a local company whose main business involves the making of t-shirts. The company supplies and delivers the t-shirts to its clients in various locations in the country. It sells different types of t-shirts like polo t-shirts and collar t-shirts. The t-shirts made are usually of different...

Amazon’s Success Models and Factors

Preston Bezos founded Amazon Corporation in 1994. The online retail investment is the planet’s highest-earning online retailer with $87 billion in annual earnings and 3.3 billion net income in 2019. The corporation is listed on the NASDAQ market with the symbol ‘AMZN’ at $2,356.95 per share. Beginning with selling books,...

Auctions by Businesses and Vertical Market Makers

Auctions by Businesses Auctions are commonly used by businesses in cases where a profitable and fair price for the product is not easy to identify. More often than not, auctions are used to sell products of art, one-of-a-kind items, items that have collector value, or items that have been used...

University of California Riverside Women’s Basketball’s Campaign

Introduction The UCR Women’s Basketball was to carry out a robust promotional and marketing campaign. The fact that there are many kinds of sport made it necessary for UCR to design and establish a highly competitive brand (Mughal 102). The establishment of such brands was performed by means of promotions,...

Product-Centric vs. Customer-Centric Marketing

Introduction Stiff competition in the world has prompted many organizations to restructure their operations strategies. Kotler and Keller (2011) identify marketing management as a critical factor to the success of modern businesses. They define this concept as the planning, evaluation, execution, and control of a set of activities meant to...

Marketing Plan for Nando’s Restaurant

Nando’s Restaurant has achieved impressive growth since it made its entry into the United Arab Emirates. The local market in the UAE offers it various growth opportunities. Improved security and infrastructure offers opportunities for further development. However, the management needs to understand various market forces that may limit its expansion...

Wal-Mart Product Design and Decision Making

Introduction Wal-Mart is among the largest retailer of goods in America, and the most profitable business because it successfully implemented several strategies ‘which made the company can maintain a competitive advantage. It was the first company to implement a self-service business, developed by the grocery chains to general merchandise. Through...

Guinness Case Study: Reaction Paper

Introduction Creating a business and winning the love of customers is hard work; however, maintaining interest in and demand for the company’s products is an even more serious challenge. The fact that there are not many companies that have been successfully operating for centuries in the world is evidence of...

Easyfix Clients’ Loyalty and ROI

Introduction Easyfix incorporated strategies to build strong relations with consumers are based on the efficiency, quality, and price policies for the provided services. The company highlights that the maintenance services should deliver confidence and security for car owners, as the services’ availability backs them in any situation. Nonetheless, the company...

Using Perceptual Maps in Market Simulation

Introduction Marketing is an essential tool in increasing the revenue of any business enterprise. It is also necessary for a product to compete in the market. Business Managements work out different strategies that help position their products in the market. Perceptual maps are fundamental in establishing positioning or repositioning strategies....

Online Marketing Evolution Over the Last 10 Years: Aligning New Methods With Ethics

Online Marketing Development: A Rapid Succession of Moderate Achievements Over the past decade, online marketing has seen a stupendous rise in popularity, efficacy, and development. Defined broadly as “achieving marketing objectives through applying digital technologies,” online marketing has grown in its popularity tremendously (Khasimsha, 2018, p. 14). The strategies diversified...

McSport: Digital Marketing Strategy

Introduction Sports clubs have a large following that presents a business opportunity for fitness companies. A digital marketing strategy for this business would entail engaging fans through an application that provides news about their favorite teams and a feature that supports workout. The competitive environment in the fitness industry is...

Quaker Oats’ Oatmeal Division SWOT Analysis

Statement of the problem/ Performance Objectives Quaker Oats’s Oatmeal Division had not been very successful by the year 1998 as was planned according to the annual review (Kotler 231). The reviving of the company had been put on the shoulders of the chief executive since the product life cycle was...

Virgin Atlantic: Marketing Mix Analysis

Introduction Virgin Atlantic is the business name of Virgin Atlantic Airways Limited, and Virgin Atlantic International Limited. It is an airline, operating under the Virgin Group, that was initiated by Sir Richard Branson. Its maiden flight was made in 22nd June, 1984, and the entity has proceeded to evolve and...

Marketing Strategy of Farillio (UK)

Starting a business is a complicated process that requires much time and effort, and marketing plays an important role here. It is so because a firm can achieve successful results if it has clearly determined its values, goals, and objectives. Furthermore, the strategy should explain how the company can meet...

Augmenting C-To-C Buying Processes in the Niche Market of Second-Hand Fashion Mobile Applications

Introduction Background information Technological innovation is one of the greatest phenomena of the 21st century. The high rate of technological innovation has led to the development of new applications that have significantly influenced consumers’ consumption behaviour (Accenture, 2012).For example, the development of social network applications such as Facebook and Twitter...

Digital Marketing Presents Opportunities and Challenges to Organizations

Executive Summary The purpose of the following paper is to investigate the opportunities and challenges that digital marketing presents to organizations. The findings of this report are in the importance of the use of digital marketing technologies in selling products of any commercial organization. In this vein, it is evident...

Collins’ “Great by Choice” for Business Practitioner

The book “Great by Choice: Uncertainty, Chaos, and Luck – Why Some Thrive Despite Them, all” by Jim Collins can be evaluated as one of the best works on how to be successful in business despite the ever-changing and unstable situation of the global economy and its numerous difficulties faced...

Digital Marketing Case Study – Charles & Keith

Introduction Protagonist Having introduced an innovative and invigorating idea for the marketing campaign at Charles & Keith, Lim has launched a series of victories for the organization to gain in the apparel market not only in Asia but also worldwide. Due to the creation of a flexible digital marketing campaign...

Mont Blanc Creative Brief

Mont Blanc is a Swiss company based in Geneva that designs, produces, and distributes luxury products across the world. It manufactures high-end and pricy-fashion pens, writing instruments, jewels, and wristwatches. Its beginnings in the watchmaking industry are linked to the Richmond Group, which has influenced its decisions to open up...

Heineken Market Research: Case Study

Introduction Heineken is among the leading brewing corporations within the global beer sector. The company supplies its products worldwide with the main brewery operating from Europe. It has networks distributed across the world, including the United States. The company recently introduced the Heineken Premium that has brought a new dimension...

Environmental Forces and Consumer Behavior

There are two types of controllable environmental forces: technological and sociocultural. For marketing, technological force means the application of human resourcefulness to real-life situations that can help them increase the efficiency of certain operations. This force is rather important because technology has a strategic influence on organizations that depend on...

Marketing Research at McDonald’s

Introduction Marketing research is the process whereby an organization derives the relationship between the public (customers or consumers) and the organization with the use of relevant information. This information is used to spot the opportunities and issues that affect the market. The information is also useful in monitoring the performance...

Electronic Marketing of Saudi Airlines

Abstract The Internet has grown in leaps and bounds over the last two decades. There have been a lot of activities over the Internet in the last twenty years promoted by the fast way of introduction of new technologies over the Internet. The Internet is very fast and this has...

Supplier Performance Evaluation: IPC and Branco Case Study

Introduction The purchasing function is one of the most important aspects of business performance because most strategic resources associated with operations management are contingent on supplier performance. This is especially true in the manufacturing industry because the quality of goods delivered to the market depends on the eminence of raw...

An Application for Smart Toys: Exploring the Toy Industry Opportunities

Executive Summary The toy industry might seem secondary to other areas of business, yet further analysis of the specified segment of the global market will show that the toy industry is, in fact, very lucrative. With the recent developments in the digital market, namely, the creation of multiple applications for...

Consumer Behavior in Capitalism

Introduction In the 21st century, people live in a world filled with choice. Individualism is one of the key values of modern society, and its function is structured accordingly in many regards. The contemporary system of capitalism allows people to find the goods and services they want or require with...

Strategic Marketing Challenges

Digitalization has become one of the most prominent trends in recent decades, and it had a substantial effect on businesses regardless of their size or industry. Consequently, companies are required to find new ways of interacting with their customers, attracting new clients, and fighting competition. The aim of this report...

Easy Jet Marketing Plan and Reflection Report

Easy Jet is Europe’s leading short-haul airline with a market presence in more than 30 countries around the world. Founded in 1995, the airline has grown from a small firm to become one of the most formidable aviation companies today (Gross and Lück, 2016). Headquartered in Luton Airport, United Kingdom...

Impact of Culture on Multinational Marketing

Together with rapid technological advancement, globalization has bridged gaps between nations and continents, creating extensive levels of interconnection. Globalization remains the main force that is driving businesses that operate in the international arena. Due to capturing broad audiences, companies have to implement specific marketing strategies that would promote a product...

Marketing Challenges in a Digitalised World

Introduction With each year, the gap existing between the increased complexity of markets and the capacity of businesses to market their products or services widens. While such factors as market fragmentation and exponential change affect organisations on a regular basis, the dependence on the Internet is considered the critical driver...

Marketing From the Quantitative Perspective

The widespread use of digital media and the Internet for engaging in consumer behaviours has shifted the way in which companies should approach their marketing strategies. Consumers can openly express and share their opinions on websites, blogs, and social media platforms about the products they like and what they expect...

Supply Chain: Maximize, Manufacture, and Market

Introduction Every business venture should be sound and secure in order to attain the best out of the enterprise. To do this, a business must be able to achieve the objectives, follow the schedule, formulate strategic schemes and arrangements, and operate the tasks that are carefully laid out during planning....

Examples of Right and Wrong Decisions in Marketing

Marketers Shape Consumer Needs and Wants With the collection of excess amounts of data on consumers, it is easy today for marketers to suggest the needs and wants to people. It has not always been true because of the lack of information and communication facilities in the 20th century. It...

McDonald’s, Tesla and Apple: Segmentation, Targeting and Positioning

Introduction In the contemporary business world, organizations use the segmentation, targeting, and positioning (STP) framework to identify potential clients and satisfy their needs. Segmentation refers to a process where businesses classify and profile clients based on variables that influence market features and trends (Budeva and Mullen, 2014). On the other...

Marketing Plan for Kraft Foods

Executive summary The marketing plan relates to Kraft Foods Incorporation which is a firm that operates within the United States food processing industry. The firm deals with a wide variety of products which include food, confectionery, and beverages, and markets its products in 155 countries. Some of the beverage products...

Nokia: Market Planning

An increase in competition has called for more innovativeness in business practice. Globalization, technological advancement, and other factor has led to a competitive business environment. To survive in a competitive environment, organizations have to be creative and innovative. Marketing is one of the most important roles in organizations. Marketing entails...

Pepsi’s Investment in the Australian Market

Introduction As soft drinks continually lose popularity for health-related concerns, manufacturers are forced to venture into other markets to boost profitability and distribute risk. Being one of the biggest manufacturers of soft drinks, Pepsi finds itself urgently requiring new products and new sources of income. A recent study by Thompson...

Indian Market Analysis: Environmental and Social-Cultural Overview

Introduction “A market analysis is aimed at determining the attractiveness of a market and understand its evolving threats and opportunities as they relate to those of a business” (Chakravarty 34). Market size and activity can be evaluated based on present or potential trade factors in a country. Relevant factors when...

Students’ Perceptions of Federation University Australia

Abstract The ever-changing dynamics of the current business environment have complicated the manner in which business organizations, including learning institutions, conduct their operations. Increasingly, marketing strategies vary from one industry to the other. Such variations call for special marketing strategies. Today, marketing and perception-enhancement processes ought to entail a number...

CDK Digital Marketing: Addressing Channel Conflict with Data Analytics

CDK Digital, US provider of automotive digital marketing solutions and the sole supplier of the website and online advertising management for more than 4000 automobile dealers of General Motors, was facing a crucial situation when its contract with GM should have been renewed at the end of 2012. General Motors,...

Marketing Strategies: Case of ING DIRECT Bank

Introduction Marketing strategy is the set of mechanisms applied in an organization to help it in creating, communicating and delivering its commodities and value to the market it is targeting (El-Ansary, 2006). Literature has outlined a variety of tools and mechanisms which enable companies to achieve this objective. These include...

Marketing Techniques Post 1945 for Digital and Print Publications

The history of publications is diverse as per achievements and very interesting to look back at. This research paper will reveal the diversity of the digital and print publications’ development since 1945 – the postwar period until contemporary times. The digital publications are taking over the reading market with an...

External Analysis in the Us Retail Industry

Introduction This paper offers an external analysis of the retail industry in United States of America. The main players in the industry are Wal-Mart, Target, Kmart and Seaway. The main focus in on the pest analysis, competitors’ analysis, the five force analysis and the market segmentation and future financial position...

The International Health and Fitness Centre: The Gyms Strengths, Weaknesses

Introduction The International Gymnasium was opened in an Australian capital city in 1995, and is owned and managed by Mr Sam Burgess. The owner is a well-known identity in the sport of weight-lifting and held numerous titles during his weight-lifting career. The gymnasium is one-stop fitness centre with a men’s...