Marketing Paper Samples

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Servicescape: Employee and Customer Responses

Servicescape is a model that puts its onus on understanding and explaining how customers and employees interact with the environment where the service takes place. The model argues that the environment of a service has a powerful impact on both the client and the employee: it shapes and transforms the...

The Internet’s Impact on Global Marketing Strategies

Introduction The internet has become a global phenomenon in the whole world with those benefiting from it declaring it the greatest inventions of the 20th century. The internet has made the world a global village by creating a network of connections that has so far made communication become very fast...

Marketing Platform Principles

Product Life Cycle A typical product that has gone through a product life cycle is Colgate. Colgate’s Ribbon Dental Cream was the first ever product to be introduced in the market way back in 1896. However, new Colgate creams were later ushered into the marketplace. This led to the disappearance...

Toyota Motor Corporation’s Marketing Plan

Introduction The relevant market plan is aimed at providing a consistent outline for Toyota’s activity and some guidelines for increasing the efficiency of its performance. The report contains a detailed analysis of its internal and external activity, the marketing strategies that the company uses, the marketing mix aspect and SWOT....

Google Company Marketing Strategy Analysis

Executive Summary Google Company is an American-incorporated global organization that offers various internet-related products and services. It started by offering web search services. After its IPO, it focused on the development of Gmail, Google Maps, and Docs, among others. Google’s major income generator is Ad Word. Appendix 1 shows how...

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Cambridge Building Society: Integrated Marketing Communication

Mature Mortgages Segment Customers in this segment comprise 17.3% of the total client base of the firm as this is indicated by the segment composition of the Society’s total customer base. The segment is aware of the products offered by the building society. The building society could communicate its products...

Fly Dubai Company’s Marketing Mix

Introduction Thriving in a dynamic and competitive business environment calls for the implementation of rigorous marketing strategies. Communications mix is a set of methods that a company uses to inform their customers about their products. The use of the appropriate tools to exchange information positively affects the number of sales...

Marks and Spencer Company’s Marketing Principles

Examine the few definitions (at least two) of marketing and explain the marketing process with an example drawn from your chosen organization Marketing is an old concept that has been defined in many different ways. Different definitions demonstrated the extent to which marketing continues to evolve with the growing knowledge...

Marketing Management: Development and Strategies

Price Price is defined as the quantity of payment that one party gives another in exchange for some good or service. In economics, it is referred to as the ratio of good quantities that are exchanged for each other. The price of any commodity is influenced by many factors but...

Marketing Planning, Segmentation and Products

Marketing Planning Stakeholders’ participation in the marketing planning process Stakeholders participate in the marketing planning process by providing the top management team with ideas about the market needs, market structure, and other details required to structure the marketing system for a successful process. The top management team collects information from...

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Social Media Usage in Market Research and Forecasting

Abstract This paper aims to explore and discuss how marketing research and forecasting can be executed using social media tool. In order to attain these objectives, the existing social marketing publications have been analyzed. In addition, marketing analysis within the industry have been incorporated in the study as part of...

Gandys Flip Flops Company Marketing Analysis

Introduction The company was established in 2011 by two brothers, Paul and Rob Forkan who lost their parents in the tsunami tragedy while on holiday in Sri Lanka in 2004. They were inspired to set up the company to raise funds for the charity to assist orphans in Asia and...

Icebreakers Company’s Marketing

Despite of the fact that the products of Icebreakers has a number of unique selling propositions, which are extremely authentic, highly differentiated, very much comfortable and unique, the demand of the apparels throughout the world is not too impressive. This is mainly because the company has not focused on its...

Chery Automobile Company: Marketing Mix for USA

Introduction Founded in 1997, Chery Automobile Company Limited is a Chinese home-grown firm that manufactures and markets automobiles. Being a Chinese leading passenger vehicle exporter for a duration spanning over a decade, Chery, according to Zhang and Ziajing (2013, p. 179), is presumed to be on a path of creating...

Consumer Behaviour for Future Marketers

Introduction Economical and social responsible purchasing behaviours of consumers have become significant determinant of consumer behaviour. Analysis of consumer behaviour is carried out in a systematic manner using various consumer behaviour theories and models. Consumer behaviour theories have been applied to study consumer behaviour; however, gaps still exist between the...

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Determining Customer Satisfaction: Delivery Services

Abstract Latest empirical researches in service industry have conclusively established that there is direct link between customer satisfaction and quality of service being offered. On the same note, restaurant businesses are no exception and as a result, researchers have identified several elements that customers use to gauge the quality of...

Petstop Company: Marketing Management

Introduction The sphere of goods and services promotion as one of the most rapidly developing sectors requires the active involvement of relevant strategies and techniques providing the assessment of significant factors. Marketers resort to various resources, including both theoretical aspects, for instance, the modern principles of preserving customer interest, and...

Tepco Inc.’s Marketing and Customer Management

Channel Management Channel management is the process by which producers and their suppliers reach out to various consumers of their products and services. They do this by use of various methods and techniques that aim at ensuring that they reach out to as many consumers as possible to maximize the...

Adnams Company: Marketing Approach Redesigning

Introduction Operating in the environment of the global economy is a challenging task that requires addressing a variety of factors affecting entrepreneurship on several levels. More importantly, integration within a particular market requires that a well-put-together strategy should be adopted to address a target customer. Although the framework designed by...

Channel Management and Marketing Mix Relationship

Relationship between channel management and the marketing mix The marketing mix is a combination of all the marketing functions managed through the marketing channel. The five main elements of the marketing mix are products, prices, people, programs, and physical distribution. The marketing channel is the entire continuum of activities used...

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Consumer Innovativeness: A Marketing Approach

How the Internet and related technologies improve marketing transactions by adding value that benefits marketers and/or customers The three examples that demonstrate how internet and related technologies add value to marketing transactions and benefit marketers and customers espouse creation of a platform where customers and marketers interact and understand their...

Apple Company’s Marketing Operations in the UK

Introduction Apple Inc. has emerged as a revolutionary company in the consumer electronic market, especially after the launch of its key gadgets in 2010 (Maha 2013). In the succeeding year, the global market tag for Tablet PC alone was rated at $35.3 billion; this is expected to grow exponentially in...

Sportzshoo Company’s Market Segmentation Strategy

Relevant Marketing Information Industry definition As a medium-sized fashion player specializing in sports footwear, Sportzshoo plc ventures in a market involving competition from different levels. Two decades of a dealership in sport’s shoes provide the company with a suitable industry footing for future operations. The industry presents a sensitive market...

Significance of Business Research in Business Success

Introduction The concept of business research is very dynamic and congruent in any business environment. The aspect of business research involves a strategic inquiry into a phenomenon to establish the reality or evidence that might have catalyzed the situation. In the contemporary business environment, the aspect of business research has...

Marketing on Facebook, Twitter, Google+, Amazon

Introduction This paper is based on the topic of marketing. It seeks to explore how the internet is a useful tool for companies to market their products and services. The paper is centred on the argument that having the means to reach a big number of targeted customers in a...

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Meeras Company’s Marketing Analysis

Introduction The era of globalization creates many opportunities and threats to the companies that operate worldwide, and Meeras is one of them. Nonetheless, apart from focusing on the international trends, the company’s focus on the UAE target market helped Meeras remain competitive in the market and have outstanding financial performance.1...

A Company With a Reputation for Poor Service

Executive Summary Customer service is one of the most important duties of any marketer. A marketer has the responsibility to ensure that customers get the best service from the firm. Customer service comes in various fronts. The ultimate goal of every marketer is to have a satisfied customer. Customer satisfaction...

Marketing and Functional Units Interrelation

Definition of Marketing Many people consider marketing to be a general concept focused on advertising. However, as is evident from a publication by the Chartered Institute of Marketing (2017), marketing is a broad discipline that involves the process of providing the appropriate goods and services to the right people. Relative...

Marketing Information Systems and Sales Performance in Saudi Arabia

Abstract A marketing information system is a compilation of measures and techniques for customary scheduling, compilation, examinations, and presentation of data for use in coming up with marketing choices (Brdesee & Corbitt, 2013). As such, the research report below focuses on the effect of marketing information systems on sales performance...

Buyer Behaviour and Market Segmentation

Introduction Marketing has gained a new twist in the recent past. Initially, marketing was given an inward approach. Business units emphasised production. The main concern was to produce as much as possible and then look for the market. This has changed as consumers are becoming more aware of their needs....

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Marketing in the Hotel Industry

Segmentation in the hotel industry Businesses use various segmentation bases in targeting the different groups of consumers. These segmentation bases include; first, psychographic segmentation, this is usually based on psychological factors whereby product positioning is done by incorporating activities, opinions, interests, attitude, and values of consumers to the end product...

Whole Foods Market Company in China

Executive Summary Whole Foods Market is an American company that specializes in the production and sales of natural products. The company has branches in the United Kingdom and Canada. Whole Foods Market has spotted a void amid high-end consumers who prefer quality organic products in China. It intends to fill...

KACEN Company’s Sales Plan

Current Issues KACEN is a pharmaceutical company currently experiencing issues due to previous mismanagement of sales. As a result of previous mismanagement, a large audience of clients has been left with a negative impression of the company, leaving it open to attacks from competitors. Approximately 56% of all the potential...

Canterbury Company: Consumer Behaviour and Marketing

Introduction This report will discuss an integrated marketing communication strategy for Canterbury of New Zealand or the Canterbury Clothing Company. According to Lewis, Larner, and Heron (2008), Canterbury of New Zealand is an apparel company that specialises in the production of rugby kits. The company was established in 1904. Currently,...

Customer Satisfaction on Airline Services

Abstract In airline industry, the level of customer satisfaction depends on the customer experience and it is a key to success and for sustainable growth of a business. Customer satisfaction is proved as an indicator to gain market share. Therefore, it is important for airline companies to recognize the customer...

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Marketing Tools for Young Kuwaiti Entrepreneurs

Introduction Marketing, both discipline and as practice, has gone developed in theory as well as in practice as explained in existing scholarly literature (Wind & Robertson 1983). Hollander, Rassuli, Jones & Dix (2005) agrees and asserts new theories and paradigms have emerged due to new and dynamic marketing needs of...

Customer Service as a Business Success Factor

Introduction As of now, markets are overflowed with numerous items and services that are feebly separated. Predominantly, organizations have the ability to duplicate items and services from their rivals. Additionally, numerous items sold in the business sector perform generally comparable tasks. Case in point, both LG Washers, and Brands Mart...

Product Customization and Pricing Strategies

Identification of the problem Marketers today are matching the prices of the products and services they offer to their customers based on the desires of an individual customer instead of the entire marketplace. However, even though most companies recognize the fact that different customers place different values on goods and...

How Does Social Media Influence Sports Brands Marketing?

Introduction Organisations continue to witness a new wave of change as a shift from offline to online channels marks a whole new era for marketing brands. The online environment presents numerous advantages over offline marketing. The most outstanding benefit of the new dimension of marketing is the ability of brands...

Apple Company’s Marketing Plan

Executive summary Apple Inc. was launched in the year 1976 (Grady, 2009). Its headquarters is situated at in Cupertino, California in the United States of America. In the beginning, the company was dedicated to designing and selling personal comp,uters. However, the company has extended into developing, designing, and selling consumer...

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Nestle Company’s Relationship Marketing

Introduction Relationship marketing has been hailed as one of the effective means through which businesses can achieve and sustain competitive advantage and also maintain, develop and establish better market relationships with stakeholders and consumers. Studies indicate that intense competition among businesses in the global market arena and the need for...

Merck and Medco Companies Acquisitions and Mergers

Introduction In marketing, several strategies are used to increase the organization’s market share and competitive advantage in the marketing environment. One of the strategies is mergers and acquisitions. With the increasing global marketing competition, an organization must choose the most appropriate strategy that can guarantee tangible returns and help it...

Zappo Company: Consumer and Buyer Behaviour

Introduction Marketing constitutes a fundamental organisational management aspect that firms should adopt. One of the marketing management elements that organisational managers should consider is consumer behaviour. Buyer behaviour is subject to diverse factors, which include personal, social, cultural, and psychological factors. Understanding the buyer and business-buying behaviour contributes to the...

Apple Inc.’s Retail Marketing Strategy

Executive Summary The report covers the importance of multi-channeling for retailers operating in today’s highly dynamic environment and other strategic approaches to achieve long-term goals. The company chosen for this assignment is Apple, Inc. It has a retail outlet at Perth, Western Australia. The company experienced several changes since its...

Marketing: Concept and Approaches

The marketing function is a very critical requirement for any business setup and ensures that a business is able to create customers and distinguish its products from those of competitors. It is perhaps the most fundamental activity of any commercial organization and an essential discipline, even in non-commercial organizations (Mercer,...

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2Degrees Company’s Marketing Research

Executive Summary 2Degrees is a new entrance infrastructure based telecommunication company owned by the U.S. and Britain in New Zealand. The company has built over 280 new cell sites in Auckland, Queenstown, Wellington, and Christchurch. It is the largest new private sector infrastructure project since it committed $280 million in...

Digital Marketing: Information Significance

Introduction By rolling their activities through simple instructions describing the business, organisations did not emphasise the importance of information in the past. However, information has gradually gained significance overtime, thus receiving management’s attention just like other resources within the firm. Information availability has helped organisations analyse market behaviour by comparing...

Social Media Marketing Strategy

Abstract While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in...

Barclays Company Marketing Plan

Introduction The financial services sector is very dynamic and volatile and requires the need to adopt effective business-level strategies in order for the Barclays to turn out successful in the future (Darmon, 2007). In the light of this, marketing plans comes in handy in order to address future challenges and...

Location-Based Marketing: Issues and Trends

Executive Summary Key Findings The current report aims at investigating location-based marketing as the method of introducing and promoting different goods and services, taking into consideration the location that connects a potential customer and a seller. There are many ways of how to inform a customer about new offers, and...

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