Marketing Essay Examples for Free

Marketing is a process of branding, promoting, and selling various products and services. It includes a number of subprocesses like marketing research, advertising, etc.

Marketing students often write essays about contemporary marketing techniques. Another option is to look at the influence of local culture in marketing campaign planning. One might also focus on ethical issues in marketing, such as misinformation.

Below you’ll find a compilation of free marketing essay examples. The papers written by A+ students will help you to find fresh ideas and motivation to start working on your essay.

Marketing

Marie Claire vs. Woman and Home PR vs. Sales Promotion Concepts

Introduction Sales promotion is a type of product marketing strategy aimed at boosting sales through attracting traffic, introducing a new product and influencing the purchase of a product. Public relations serve to enhance the image of the company to the public i.e., the community. The objective of this assignment is...

On-Time Delivery!
Get your customized and 100% plagiarism-free paper done
in as little as 3 hours
Let’s start

Partnership Agreements and Service Providers

Partnerships are two or more organizations that work towards a common purpose and joint action towards the agreed targets. It involves firms in business together for their profits or to develop their concerns. The role of partnership in a disability setting is to ensure efficient service delivery to the clients...

Analysis of Disney Plus by The Walt Disney Company

Summary The Walt Disney Company is one of the century’s most influential multinational mass media and entertainment cooperation. The company was founded in 1923 and consisted of a tiny recording studio in Hollywood which housed a couple of creative artists headed by Roy O. Disney, a young visionary who was...

Aspects and Peculiarities of Marketing Mix

The marketing mix is a concept including a set of controllable marketing tools that can be employed by companies. These include product, price, place, and promotion, as the elements vital for achieving success (Kotler et al., 2019). The features of the products or an offered service can be used in...

Marketing Pitch of Gopro Company

Introduction Integrated marketing communication (IMC) entails merging all promotional instruments, both old and new, to ensure that marketing messages are transmitted consistently throughout all channels to promote corporate success. Because of the move toward “omnichannel marketing,” it is critical for marketers to employ both traditional marketing media such as television...

Visual Management Studies: Empirical and Theoretical Approaches

Visual rhetoric is the tool of communicating effectively through visual features like images, design, and texts. It comprises the art of graphical nous and the capability to analyze images for their usage and meaning. Knowledge of visual rhetoric helps produce documents that speak more to the intended audience than plain...

Consumer Attitude Towards Buying Organic Food in Hong Kong

Introduction Research Rationale Since the late 20th century, there has been a significant change in attitude and desire towards the consumption of organic foods. Many people were unaware of organic food, but with increased technology, more than 80% of the world population is currently aware of organic foods and their...

Cut 15% OFF your first order
We’ll deliver a custom Marketing paper tailored to your requirements with a good discount
Use discount

Fear in Health-Related Marketing

Introduction Marketing is one of the most substantial factors that define the development of the free market and the culture of consumerism. It is particularly relevant in the United States, and several experts have noted that capitalism is frequently described as a patriotic type of economy in the country (Finley...

The Success of Fruit Basket Business in the USA

Introduction The use of social media, for instance, Facebook, LinkedIn, and Twitter could pose a big boost for a fruit basket franchise. This paper will major in determining how the sale of fruit baskets can be made through social media. Additionally, the paper will highlight the mission and goal setting...

Wiggo: Marketing Feasibility Report

Executive Summary Upon considering the strengths, weakness, opportunities, and threats of Wiggo in Europe, expanding to global platforms is one of the incredible opportunities available to the organization. In the implementation of this plan, Wiggo needs to be aware of the external factors, which may influence its operations as it...

Aspects of Principles of Marketing

This article refers to the story of Doris and Glenn Phillips who have founded Lake Homes Realty, a brokerage service and an online marketplace. In the present day, it may be regarded as the largest lake-focused real estate company in the United States (Harvey, 2021). Before the company’s foundation, Doris...

Black-and-Decker Company: Marketing

Executive Summary Black-and-Decker Company is repositioning itself in the United Arab Emirates market. The company deals with electrical gadgets that include drilling machines, vacuum cleaners, cooking machines, and lawn mowers. With increased competition for the UAE market by the providers of electrical equipment that have flooded the market, the company...

How Does Social Media Marketing Affect the Economic Success

Introduction The modern business world is characterized by the dominance of multiple giant corporations acting in different parts of the globe. They become more influential and acquire millions of customers in various regions. This globalization results in the increased revenues and creates the basis for further growth. However, it also...

Get a custom-written paper
For only $13.00 $11/page you can get a custom-written academic paper according to your instructions
Learn more

What Influences Customers in the Age of Nearly Perfect Information

Summary Name of the Webinar: What Influences Customers in the Age of Nearly Perfect Information? Channel Name: Marketing Science Institute Key Speakers: Kevin Keller, Executive Director at the Marketing Science Institute, and Itamar Simonson from Stanford University In this webinar, the speakers discuss the topic of consumer behavior and how...

Mobile Marketing Principles, Tricks, and Tips

‘Mobile marketing’ has several definitions and meanings, and specific views regarding its role, meaning, and functions in the modern world. According to the definition of the Mobile Marketing Association, mobile marketing is a set of practical elements and rules aimed at communicating, contacting, and interacting with the audience through the...

The Customer Experience Strategy for the Rolex Company

Introduction With luxury goods, the marketing of the product must also incorporate the delivery of an excellent customer experience that the buyer will value as much as they appreciate the actual item. Rolex is a brand of luxury watches marketed as timeless classics, which means that these items are suitable...

Spanx Product’s Global Marketing

Spanx is among the well-known products initially manufactured in the United States and has started to gain international recognition attracting customers worldwide. It had been only 13 years before Sarah Blakely discovered that footless pantyhose were helpful in molding a person’s most flexible body characteristics into any form desired. Although...

Market Analysis for Clothing Industry

Background The need for growth and expansion is an essential part of every business organization. Companies tend to spread their operations in various areas to enlarge their market share. Business organizations usually venture into foreign markets to increase their rate of returns and expand brand awareness. Before taking the initiative...

Infinite Care: Market and Competitor Research

Executive Summary INFINITE CARE is a company specializing in providing home care for senior patients, patients with severe medical conditions, and their families based in Canada. The company places emphasis on securing home care, physiotherapy, and other types of required medical assistance for older adults and patients with medical conditions...

Marketing Planning of Dunkin’ Donuts

Introduction In the modern world, most businesses focus on the loyalty of the customers. With an increasing number of loyal customers who over and over choose products and services of certain firms, the overall profit of the firms increases as well. A crucial part of increasing the customers’ loyalty depends...

Marketing Essentials: Definition of Marketing

Background Marketing – relationships with the environment Organizations are created with the desire to reach successful operations and become profitable. The possibility to achieve this goal depends greatly on the way they perform their fundamental functions. Marketing is one of these functions that is why it is significant for firms...

Wells Fargo Bank’s Customer Relationship Management

Introduction Most organizations have invested heavily in information technology (IT) assets to better interact with clients. Yet, measurable returns from the IT tools rarely occur from a narrow focus on these systems alone. The greater the knowledge about firms’ performance from combined technology and capabilities, the better the awareness of...

Starbucks Coffee Company Planning and Promoting New Service

Executive Summary Starbucks Coffee Company is planning to introduce a new service into the market, a coffee subscription. The move is intended to restore the performance of the company after the COVID-19 pandemic. The marketing strategies, which will be adopted in promoting the product, is the Customer Dominant Logic model....

Kotter’s Eight-Step Change Model in Marketing

Introduction The perception of changes as positive criteria that determine the movement towards development and improvement is an essential aspect of work both at the team and individual levels. The ability to adapt to the necessary transformations determines the degree of employees’ qualifications, their professional potential, as well as readiness...

The Purchase Intention of Chocolate Amateurs for Bean-to-Bar Chocolate

Introduction The chocolate market, like all food markets, is influenced by the accelerating dynamics of the external environment and changes in consumer patterns. There is a high degree of competition between manufacturers that produce a wide range of chocolate bars. The business needs to accept that it requires a revision...

Managing Post-Purchase Feeling of Customers

The role of any marketing manager in any organization is to practically apply the techniques of marketing and manage the organization’s marketing resources and activities. He must make sure that the desired goals and objectives of the marketing programs are met at reasonable costs. The role of marketing to the...

SWOT Analysis of CVS Pharmacy: Strengths and Weaknesses

Strength: A wide range of products and services The company provides a vast range of services and is not a classic medical company that owns a network of pharmacies. Instead, the company is primarily a healthcare provider, which is why it is expanding its network. Products supplied include patented medicines,...

PepsiCo’s Marketing and Population Trends in Mexico

This document addresses a global marketing plan; how the external environmental factors affect a business and the business strategies to be considered for a successful enterprise. It discusses the general strategies towards PepsiCo growth in Mexico and the specific plan to propel the company to globalize its business. Also, it...

Social Media and Intelligent Systems in Today’s Business

Introduction It is definitely not a secret that modern individuals live in an era of growth and innovation. Various technological developments in contemporary society play a huge role in the lives of people and the operations of businesses. For instance, social media gives a unique opportunity to reach diverse audiences...

Integrated Marketing Communication

Integrated Marketing Communication Strategies (IMC) IMC Campaign: Samsung Galaxy Line As the chosen IMC campaign conducted by Samsung, the advertising of the Galaxy smartphone line is analyzed. The world-famous digital corporation has a multi-million target audience, and the Galaxy brand is one of the recognized global leaders in terms of...

Marketing ROI: Challenge of ROI, the Problem of ROI Assessment

Executive Summary One of the major contemporary marketing challenges is centered around the understanding and assessment of return on investments (ROI) on a wide range of marketing activities. Marketing is critical in order to promote and boost sales of a product or service, but the sheer variety of marketing approaches...

Consumer Reaction to “Green” Brand Claims

Ecology is a modern trend and way of life for the majority of the population; therefore, many manufacturers are striving to become “green” brands to meet the needs of consumers. The development of this line of thinking was promoted by mass protests in 2019, which arranged a breakthrough and rooting...

Spectacle Hut’s Traditional Marketing Transformation in a Digital World

Introduction Spectacle Hut is one of the largest optical chains in Singapore. Founded about 20 years ago, the firm has grown and it currently has 36 outlets across the country (Lin, 2016). When it started its operations, the marketing unit was keen on strengthening the brand as one that offers...

Case Study on Google Strategy

Google is a well-known company, revolutionizing the digital sphere in the modern world. It provides various products and services related to tech and IT. Due to the scope of the company, a single targeting strategy is not enough to promote its products. The company uses demographic, geographical, biological, and psychographic...

Marketing Plan: Strategies for a Successful Business

Introduction The marketing plan is the essential component of the overall corporate strategy. The business analysis allows for identifying new niches, timely responding to the actions of competitors, closing stagnating areas, and developing the most profitable and dynamically growing ones. The evolution of a marketing plan is the most crucial...

Relation of Advertising and Marketing

Sales are part of the marketing process, but marketing has a much broader meaning. Marketing is a generalizing concept that determines the place of an enterprise in the market concerning competitors, its competitive advantages, and the choice of promising market segments by the enterprise. The right choice of marketing strategies...

Team Techno Trends: Business Brief

Introduction It is important to note that the modern lifestyle is constantly accelerating, and the given pace makes it challenging for working individuals to properly schedule their key activities by taking into consideration the fact that time is a highly valuable and irreplaceable resource. In other words, scheduling is among...

Apple, Inc.: Marketing Plan Analysis

Introduction: Apple’s 7Ps Product Over the past decade, Apple has diversified its product range noticeably, including a number of innovative features and services into an already impressive list of options. While Apple’s starting point included mostly computers and its famous operating system, the organization has expanded to include iPhones, iPads,...

Marketing Aspects: EZ Schedule

Introduction In the context of the present-day developments, recent IT decisions have become an integral part of each business management. It should be mentioned that in the modern world, it is impossible to manage the operation of an enterprise without appropriate applications and other supporting equipment and innovations. Therefore, EZ...

E.& J. Gallo Winery Case Study

Gallo’s Values and Value Proposition The value proposition of E.&J. Gallo Winery is associated with the offering of more than a hundred unique wine brands to address the different needs and expectations of a diverse customer profile. The core company values include integrity, respect, humility, innovation, commitment, and teamwork. Integrity...

Healthcare Marketing: Pfizer and Its COVID-19 Vaccine

Introduction As the target organization to consider, the American corporation Pfizer will be evaluated, and its target product is the COVID-19 vaccine. Determining the promotion context involves identifying its marketing goals, analyzing the industry segment, and highlighting the target markets. To assess the current operating conditions in its niche, Pfizer’s...

The Coca-Cola Company’s Environmental Analysis

Introduction This report contains an in-depth analysis and description of the environment of the Coca-Cola Company and an individual marketing plan that is linked to the company’s strategies and plans for the global market, their alignment with goals, and resource opportunities. The company’s strengths and weaknesses are highlighted in the...

Decorative Cosmetics Market’s Practical Research

Marketing gap There is a great gap in the world market for decorative cosmetics. Buyers in the market are anticipating getting a better cosmetic that gives them a good look without many negative effects. Surveying the market, one realizes that most products available, especially decorative cosmetics, are known to have...

The Feasibility for Building a New Chemical Distribution Facility

Executive Summary Hawthorne Corporation is an internationally accredited organization that has ventured and invested heavily in different businesses. Current the organization boasts of a number of business ownership that cut across aviation, “finance, trucking, automobile, industrial, real estate and recreational services” (Hawthorne Corporation, N.d). Its financial capitalization has been improving...

Starbucks Company’s Marketing Stage Analysis

Introduction Starbucks is a coffee house company that started as a small coffee shop in the Seattle’s Place market in 1971. The small shop specialized in commercial selling of Arabica beans to small coffee markets. However, Schultz, one of the members of the small shop, agreed to purchase the company...

Whittard of Chelsea Firm’s Market Entry Strategy for the US

Executive Summary Whittard of Chelsea is a British company specializing in fine tea, coffee and cocoa and quality equipment. It is looking into entering the American market, which may be especially attractive due to the growing demand for home consumption supplies amidst the pandemic. Because of the macro-environmental factors, Whittard...

Wirksworth Heritage Centre’s Digital Marketing

Introduction In this section, the report will evaluate the background of digital communication audit, history of Wirksworth Heritage, museums within the United Kingdom, PESTEL analysis, SWOT analysis, and models critiquing based on brand strategy. Introduction and Background Wirksworth Heritage centre is located in Wirksworth town, 12 miles away from Derby...

Marketing Plan for Food Truck Service

A marketing plan is a document that serves the purposes of planning the commercial activities of a company during the transportation of goods and monitoring the efficiency of the company’s cargo department. A marketing plan consists of several main section. First of all, a vision, a corporate mission of the...

Secondary Data and Databases in Marketing Research

Secondary data and database searching is a popular marketing research method. Computerized data are prevalent and less costly in terms of collection, retrieval, and storage. However, inaccurate data is a dominant challenge of using secondary data and databases. Because secondary data and databases are typically tailored to meet the interests...

Ample Meeting Point: Marketing Planning

Overview of the Business Idea The business idea that has been in practice is a conferencing facility that seeks to cater for various seminars, workshops, and conferences in Liverpool, United Kingdom (UK). The idea of setting such an enterprise is catalyzed by the need to venture into a unique portfolio,...

Monopolies and Their Influence on the Market

Nowadays, monopolistic companies appear to be interesting to study in the context of the economy. The article of Alejandro Egüez (2021) District heating network ownership and prices: The case of an unregulated natural monopoly analyzes the variety of price levels on district heating in Sweden. The author emphasizes that prices...

Portland Drake Beverage’s Marketing Research Critique

Research Problem Evaluation As specified in the case study, Crescent Pure is the newest acquisition of a non-alcoholic drink company Portland Drake Beverage. It is a functioning beverage, that can be positioned as sports or an energy one, with different marketing strategies being possible depending on the case. Having recently...

Marketing Channels and Their Functions in Business

Introduction Marketing channels play an important role in the economic activities of companies. A business entity can excel at the production of high-quality goods and services, but if it cannot reach its customers, no profit will be made. In the search for ways of reaching consumers, companies turn to market...

International Organization Marketing Strategies in Different Cultures

Introduction Most organizations and their business associates are growing instantly across the globe, searching for new opportunities and facing different cultures. While functioning in various geographical locations, they must focus on diverse cultural groups fundamental to their overall growth and functionality. Organizations that show a more profound comprehension of culture...

Product Designing and Development

Introduction The operation of the business is affected by various factors that result from various business environments. These include technological, legal, competitive, economic, social-cultural and political environments. Amongst these environments, the technological environment is characterized by the high rate of dynamism. This is due to the high rate of product...

The UK Oral Hygiene Market

Executive summary The report is based on an investigative research of the UK oral hygiene market. Based on the research findings, the market is diverse and competitive with such major players being P & G, Colgate Palmolive, and GSK plc. The market is composed of products like mouthwash, toothbrushes, toothpaste,...

Integrated Marketing Communications by Nike Inc.

Nike incorporation was founded in 1964 by Phil Knight, a medium distance runner and coach known as Bill Bowerman. The company started its operation in the same year after the two visionaries partnered with a Japanese athlete show, Onitsuka manufacturer. The partnership was aimed at generally improving the quality of...

Australian Biscuit Market’s Analysis

Biscuit is considered a high-calorie snack in our daily life. It is eaten as extra food to people, which is usually sweet. The raw material includes flour, starch, fat, and sugar. It could have different product types, different flavors, and attractive packages. Nowadays, People eat the biscuit to meet their...

Using a Marketing Agency: Pros and Cons

Introduction Promotion is a crucial component of any business strategy a company follows. Most small and medium-sized organizations have outsourcers for various services, including marketing. Although large companies usually have an advertising team, medium ones can have only a marketing manager, whereas small companies may not even have such a...

Product Comparison: Competitive Analysis

Literature Review In order to successfully promote a product, position it and perform market research – it is necessary to use competitive analysis. The central tasks of this approach are to identify the strengths and weaknesses of the product, identify the target audience, study the development strategy and optimize the...

MSH Brands Company’s Analysis & Marketing Plan

Executive Summary MSH Brands is a company that has established itself as one of the leading dog food manufacturers. It sells affordable products and shows slow but stable growth in terms of annual revenue. MSH Brands has to introduce a new weight-management offering for dogs to find a source of...

EZ-Schedule Application’s Ad Budget Strategy

Introduction In today’s highly competitive and rapidly-developing market of software, there is a need to build relationships with customers and distinguish products from the alternatives. Promotion refers to a set of activities to communicate the value of a product or service, making people aware of the opportunities it provides (Armstrong...

Marketing Matrix Elements for Business

Introduction Product refers to the goods and services that a company offers to the clients. It includes physical attributes, what they represent, how different they are from other firms and the unique benefit they provide to the individuals who buy. Price means the amount which the goods and services sell...

A Corporate Marketing Perspective

Introduction Today, many brands appear that are trying to advance, but not many succeed. Corporate and brand interaction and engagement via social media is inconceivable on any other communication channel. Our clothing brand is the clothing of a modern person. Most modern people are on the Internet in social networks,...

Animal Foodland Organization’s Marketing Plan

Introduction The products or the services produced by a firm must be given a considerable price that will be in favor of both the business owner and the customer. If the price given to a certain product only favors one side let’s say the business owner, then the business may...

Selecting a Marketing Strategy for UMC

The 4Ps of Marketing 4Ps Description Describe the marketing strategy that applies to this element. Product Mental health service provision offered at UMC, ranging from a dedicated psychiatric department and mental health professionals to an established community hotline call center specialized in mental health needs. There is a severe shortage...

Ride-Hailing Services Market Analysis

Ride-hailing is a service that many people commonly use on a daily or weekly basis. Ride-hailing refers to the process of the customer ‘hailing’ or hiring a driver to pick them up and take them to an exact location, commonly through a mobile application with a variable fee. The concept...

A Customer Journey for a Business Class Customer

Background A service blueprint is a crucial tool for every organization, a diagrammatic representation that outlines the steps followed when delivering a service. The outline eases the creation of a new process or guides on how existing procedures can be improved because it considers the customer’s perspective. A service blueprint...

Gender Differences in Loyalty to Firms

Introduction For any business to thrive in this era, marketing issues should be given the best priority. Most of the companies have taken very good measures to maintain a good customer based relationship to aim at sustaining their customers. The goal of such marketing is to build a good relationship...

Tea and More Firm Resolving Complex Supply Chain Issues

Major Facts Tea and More (TAM) is a company that has been expanding rapidly since its purchase from the three sisters that started the enterprise. The overall revenue grew from under 1 million to circa 25 million dollars a year (Doyle & Bell, 2014). The company used to buy from...

Marketing Analysis of Ford Motor Company

Introduction The marketing strategy employed by an organization plays a significant role in the success of a company. Ford Automotive Firm, an American automobile manufacturer, is not an exception. The company is one of the leading producers of cars globally, and it has achieved such milestones by implementing above and...

Woolworths Group’s Marketing Recommendation

The SWOT analysis performed for the Woolworths Group organization allowed for the identification of several problematic issues in the performance of the company, the elimination of which might lead to a more substantial competitive advantage and market dominance. In particular, the most significant problem associated with the current business processes...

Apple Inc.’s Revenue, Relationship Marketing, and Customer Loyalty

This essay aims to critically analyze the marketing theory of relationship marketing and its sub-concept of customer loyalty. The context for the analysis is the increase in Apple’s profits, as references by a 2021 New York Times article (Nicas, 2021). Last quarter’s revenue was unprecedently high and reached $ 81.434...

Customer Satisfaction and Pricing in UAE Shopping Centers

Executive Summary Customer satisfaction results in customers’ loyalty, thus, the success of a business. Retailers should understand the needs of their customers and strive to satisfy them (Slack et al., 2020). Price is a significant factor that shoppers consider when in shopping centers. Some shoppers look for goods with a...

Proctor and Gamble Company’s Market Structure

Proctor and Gamble (P&G) manufactures and sells consumer products and reports in five industry sections: Fabric and Home Care, Baby, Feminine and Family Care, Beauty, Grooming, and Health Care. P&G’s Febreze products fall in the Fabric and Home Care industry unit; this segment’s significant competitors are Colgate-Palmolive and Johnson and...

Berjaya Hotels & Resorts: Marketing Analysis

Executive Summary This marketing plan is based on the idea to analyze the strengths and weaknesses of the idea to expand Berjaya Hotels & Resorts to Dubai, which is one of the leading cities in the world in terms of economy. This report outlines a strong marketing strategy for opening...

The Essence of Marketing Research

Marketing research process The major objective of marketing research is to collect information that will allow an entity to make better and more informed decisions. Marketing research is closely linked to the marketing concept as it implies a customer focus, that the customer is central to the activities of the...

Market Entry Strategy for Sjöö Sandström

Internationalization The main reasons for a firm to enter a foreign market can be both global and national in nature, as well as positive dynamic, progressive trends in the evolution and development of companies. It is impossible not to notice how new, modern technologies are changing and emerging with the...

Marketing Metrics for Amazon.com

Introduction Amazon.com is a major online retail brand, which operates on a worldwide level. Its effective business model has ensured the company’s leading position in the global market, but it should continue its development to retain its status. To make a correct decision on both strategic and tactical levels, Amazon’s...

Organic Food Awareness and Consumption Behavior

Introduction Buyer behavior is normally considered the actions and decisions an individual takes when buying and utilizing services and products. Marketers should always focus on analyzing the buyer behaviors to determine the right strategies to adopt for organizations to remain successful and increase the competitive advantage. The actions and decisions...

The SIMM Labs Company’s New Business Model

Introduction The SIMM Labs is an electronics company focused on manufacturing new smartwatch devices with similar digital smartphones. Following the decline of the traditional wristwatch, Diego, an innovative entrepreneur in the technological industry, introduced the concept of digital wristwatches that hold a user’s web data. By utilizing the ever-evolving technology,...

Importance of Customer Behaviour in Business

Executive Summary Marketing segmentation remains one of the most important tools for marketing managers across the planet. It is majorly used by industries to select the most promising population. In essence, companies seek to identify smaller groups of customers to target with their marketing practices. On the other hand, the...

Woolworths Group: Marketing Tactics and Implementation

Summary of Situational Analysis The generation of new ideas and marketing strategies must be based on a well-conducted and information-based analysis of the current situation. Woolworths Group as a food and grocery retail leader in Australia and New Zealand provides its customers with high-quality products and maintains a stable competitive...

The Marketing Case: Presenting the Company to the Public and Building Brand Awareness

Introduction Marketing is the activity of studying the market and its needs and using this knowledge to market a company’s products or services (Dangelico & Vocalelli, 2017). In the research and scientific literature, there are many variations in the interpretation of the definition of marketing, which varies depending on the...

Marketing Analysis: Shell Advertisement Campaign

Introduction Marketing is a complicated and multi-staged process that is performed by a wide variety of experts. Companies operating globally and locally all search the market for an ability to sell their products, grow, develop and expand. With the constant rush for profit, effective use of advertisement and promotion is...

Creative Marketing and the Concept of Value

Most companies believe that they know what their customers want and continue following the same marketing approach until they suddenly realize that the sales have declined. It happens because pure numbers and statistics-based predictions cannot always reflect a person’s need to purchase something, which can be irrational (Madsbjerg & Rasmussen,...

Tesco’s Performance in the Retailing Market

The label is the part of a product that carries verbal information about the product or the seller. Labeling is one of the important product features that require managerial attention. A label may be part of a package or it may be a tag attached directly to the product. Obviously...

High Street Brands (Zara and H&M): Customer Loyalty of Clothing Brands

Research Methodology Data Collection Methods The study in question is going to present research based on the collection of customers’ ideas regarding the factors which contribute to customer loyalty. Cultivating customer relationships in a manner that leads to customer loyalty is a strategic objective for the biggest number of companies...

The Role of Marketing in Business

Introduction This paper will explain the role of marketing in improving the ability of businesses to address existing challenges in competitive markets. It will identify marketing solutions while focusing on a specific business challenge. The work will extend to explain the impact of globalization by describing Ansoff,s growth matrix using...

Sainsbury’s and the Application of Marketing Principles

Sainsbury’s is one of the leading supermarket chains in the United Kingdom. But there was a time when this organisation was the best there is. In recent times Sainsbury’s was overtaken by Tesco. The dominance and effectiveness of these two companies can be understood by studying principles of marketing. It...

Development of a Marketing Plan: Intercontinental Hotels Group

Introduction Intercontinental Hotels Group (IHG) is a luxury brand in the global hospitality and resorts industry. The group, which has its headquarters in Denham, the UK, leases and operates 5,603 luxury hotels and brands in over 100 countries (IBISWorld, 2020). IHG’s primary operations are in the Americas, Asia Pacific, Europe,...

Business Plan For a Proposed Company Key Business

Executive Summary Key Business is a proposed company that is to be based in the UK. It is intended to specialize in research, Marketing, and advertising. A series of advertisements and promotions shall be used to market the business throughout the region. The launch of the business is scheduled for...

Economic and Psychological Incentive Mechanisms

Introduction Marketing plays a fundamental role in the formation of consumer attitudes. In turn, consumer attitudes contribute to the shaping of buying behavior towards multiple services and products. While sales are regarded as the result of customers’ choices, multiple incentives are used by organizations and companies in order to influence...