Strategic management employs goal-setting and planning to make a business more competitive and successful. The process consists of three general steps: planning, execution, and monitoring.
When one needs to write a strategic management essay, the most obvious option is to look at the steps listed above. Another idea is to consider SWOT (Strengths, Weaknesses, Opportunities, Threats) analyses. A good topic for such a paper might be connected to the best practices of strategic management and its components. Finally, you can analyze a case of a particular company and its competitive advantages.
Keep reading to find a comprehensive list of high-quality strategic management essay samples. These papers are written by one of the most successful students in this discipline.
The scope of the service provided – rental or “flight” on the British Airways London Eye Ferris wheel reflects the high level of repeatability of the service. The attraction per day can provide a service to a sufficiently large number of people, and each service provided is not unique for...
Introduction The business environment is vital to an organization’s ability to discover opportunities and gain a competitive advantage. Companies that regularly analyze their surroundings and implement appropriate business operations increase their performance and remain successful in the market for a longer time (Teece, 2018). The analysis of internal and external...
The main point that the reader should draw from this article is the special perception of doing business as a mobile model that always exists in its context. At the very beginning of the article, the author presents a number of facts that have been scientifically clarified only in recent...
PESTLE Analysis The present section aims at utilizing the PESTLE framework to analyze Disney’s external environment. Political Environment One of the primary forces that affect Disney is the growing trend of strengthening intellectual rights protection laws and treaties (Lee, 2019). Improvement of intellectual property regulations is considered an opportunity. Improved...
The company’s success, dictated by its employees’ professionalism, always leads to expansion sooner or later. The expansion implies more jobs, and the transfer of experience in this situation is necessary to maintain the company’s growth rate. Support not only for operational, and financial, and reputational activities directly depends on the...
Introduction The present essay focuses on the business-level and corporate-level strategies of Amazon, the largest marketplace in the world. This way, the paper analyzes how this company gains competitive advantages and generates the value of the provided services. In addition to that, the essay compares the strategies of Amazon and...
Delta Airlines is among the many players in the airline industry and competes against other firms like American Airlines, Air France KLM, Qatar Airlines, and Spirit Airlines. All these firms compete against each other and practice business level and corporate level strategies to meet high competing standards. This report expounds...
Summary Tesla Motors is a next-generation automotive company manufacturing cars powered by alternative energy sources, such as solar-powered, hybrid, and battery-powered vehicles. A pioneer in clean energy, Tesla Motors is backed by a solid research and development team and is considered the benchmark for green technology. Tesla creates its products...
Introduction The competition for customers and their loyalty is a ceaseless process in every industry. Companies typically select their target audiences and tend to provide products and services specifically for them. Choosing a target audience based on generation is focused on a specific age group but with differences in terms...
Strategic planning and development of a company require searching, analyzing, and solving strategic issues. These issues can relate to various areas of business implementation, for example, personnel and supply chain management, product development, advertising, and marketing in general (Johnson et al., 2019). The process of revealing and managing strategic issues...
This market analysis will focus on setting goals and formulating an action and communication plan for the proposed initiative. Organizations worldwide use many resources to develop and implement a new strategic plan. A good strategy should relate to the purpose and organization performance by incorporating internal and external factors. The...
Background Every firm in the market tends to locate an area of focus that gives it an upper hand in its operation. A competitive advantage allows the industry to have access to resources either by law or depending on the size of the company. To be at the top of...
Proposed Digital Business Venture Summary As part of technological and economic progress, new transportation services emerged in Canada in recent years. Ride-sharing service is dedicated to passengers who want to travel using a private vehicle for a specific fee (Canada Revenue Agency 2019). The communication and service are facilitated through...
Introduction Coca-Cola is one of the most successful multinational enterprises. Coca-Cola branches are located in almost 200 countries, and about 80% of the company’s revenue comes from its activities outside the United States (The Coca-Cola Company). The Corporate HR group sees its mission in developing and providing a core strategy...
Introduction In today’s business environment, one of the most critical areas of a company’s operational activity is strategic management. It is the quality of prepared, implemented, and executed strategic management that determines the potential for business development in a competitive industry market. Managing operational strategies in this way is of...
Introduction This paper provides a detailed analysis of the Unilever Group to determine the best strategies for the next five years. All strategic options are assessed based on the results of a comprehensive analysis that includes external and internal factors affecting the organization, as well as its strengths and weaknesses....
Introduction Expanding into new markets and trying to gain a voice within the global business community is always a challenge for a small or medium (SME) organization. Due to the limitations that the SME structure suggests, primarily, the restricted number of resources, the expansion process requires a meticulous analysis and...
Summary Home Depot Inc. is the biggest home improvement firm in the United States that supplies tools, products for construction, and services. The organization’s headquarters are based in Cobb County in Georgia. The firm has grown very fast since its founding in the 1970s when it was developed by three...
Method of Recruitment in the Organization Saudi Basic Industries Corporation (SABIC) uses job adverts to attract potential candidates to apply to a specific position. The adverts are placed on the website of the company in the section titled careers. Candidates wishing to apply can access the website and click on...
Introduction: Primary Objective of the Paper The main topic of this research is institutional theory and Strategic Management with insight on Strategy as practice theory. There will be presented primary and secondary objectives, research question and contribution, theoretical model & hypotheses, research methodology, key findings, limitations and potential future research...
Company Background (Industry, Size, Employees, and History) Coca-Cola is among the world’s most successful enterprises. Coca-Cola branches are located in almost 200 countries, and about 80% of the company’s revenue comes from its activities outside the United States (The Coca-Cola Company). The company manufactures and sells various soft-drink beverages, totaling...
Communication Plan A communication plan is designed to help an organization share information effectively with all stakeholders to realize its core goals. Correspondingly, it is a key to developing and understanding operations at all levels of an organization. Implementing a strategic plan can either be a success or failure, depending...
Sustainable Start-up My business idea is to open a coffee shop based on ethical methods of preparation and recycling used materials. “Green Coffee” will be a retailer specializing in non-alcoholic beverages (coffee, tea, etc.) and sandwiches from products acquired from local farmers, which will be our source of revenue. The...
Introduction The Village Green Student Residence at Northern Ontario University was opened in 2010. The residence can accommodate up to 120 people. The place is a generally safe region of communal living that offers access to a few community festivals, outdoor activities, and basic facilities. The Village Green Dormitory has...
In the face of a changing environment, risk, and uncertainty, widely used extrapolation methods based on past trends are only suitable for a stable economy. Therefore, companies and organizations need a strategic approach to be successful. Grünig et al. (2018) note that strategic planning is a set of decisions and...
Introduction Today, various companies are being established frequently as digital and light manufacturing’s entry barrier became relatively low. Consequently, competitiveness increases in those industries and businesses need to create strategies to maintain their demand. Market structures such as perfect and monopolistic competition, oligopoly, and monopoly require the firms to adjust...
Introduction This work reflects the materials of the “strategic management” subject and a specific concept marked in the course materials. As mentioned in the lecture, strategy is a pre-planned reaction of an organization to a change in the external environment, as well as a line of the behavior chosen to...
Vision and Mission of the Organization Yum! Brands Mission Yum! Brands, Inc’s mission is in the statement of building the world’s most loved, fastest, and trusted growing restaurant brands. The company is set to evolve KFC, Taco Bell, and pizza hut into distinctive, iconic, and relevant global brands. Vision Statement...
Introduction Street food is one of the growing businesses in the food industry. Several functions opt for their services because of their flexibility and mode of operation which is providing fresh meals. They are also simple because they require few legal formalities and resources such as finance and operational space...
The competitive and exceedingly demanding environment of the present-day global market requires any organization entering the realm of global economy to have a unique competitive advantage that will place it on the map of the target market and allow it to survive the onslaught of multiple competitors. As a result,...
Abstract Leaders are expected to propose and implement specific strategies aimed at ensuring success in a competitive market. They have a significant impact on institutional performance and the employees’ willingness to implement a recommended plan. A leadership strategy outlines the number of managers needed within an organization and clarifies their...
Introduction As a CEO of an online retailer, the best business orientation is the business-to-consumer model (B2C). Most of the developing countries have emerged to be potential customers in e-commerce agencies. The best deals attract the people in such countries at a lower price. However, customers from developing countries have...
The growth of corporations in contemporary society has prompted a recent surge in endeavors to comprehend them. The development of a systematic, methodical, and integrated plan of events to be undertaken in the case of tragedy or catastrophe endangering a firm’s stability is known as environmental complexity (Williams et al.,...
Problem Statement Yolk-ay is a restaurant company owned by Rohit and Vikram, who are father and son. The business focuses on egg dishes preparation and prides itself in valuing the health of its clients and providing healthy eggs. Vikram feels that the venture has recently stagnated and cannot compete effectively...
Introduction The modern high-tech sector has reached a very deep level of development. The sector contains dozens of different industries and thousands of segments. However, software development is a key area for the entire sector, which makes a normally functioning device out of an iron box. The world leader in...
Businesses that induce global outreach must have unique approaches towards their international market. The marketing strategies should incorporate an efficient planning technique. Crafting an international strategy is important when dealing with different international policies and the diversified multicultural market. Therefore, crafting a strategy involves effective planning, having a visionary mind,...
Netflix is an American-based production company operating in the media and entertainment industry. The company was established by two businessmen Reed Hasting and Marc Randolph, in 1997 (Burroughs, 2019). It started its operation as a movie rental service where consumers bought motion pictures on its website, and they also received...
In the United States and neighboring regions, Southwest Airlines is a major passenger airline company offering low-cost flights across the country and around the world. To enhance sales, the company uses a pricing leadership strategy that entails charging higher prices. An assessment of the firm’s financial health reveals that it...
Over the next 2 years, Integrated Commercial Inc. aims to grow its revenue and profitability by at least 12%. It hopes to achieve this by expanding into new markets, insourcing core manufacturing components, making strategic acquisitions, and increasing production labor efficiency. However, the core of this strategy lies in revitalizing...
In the context of global crisis phenomena, the problem of the formation of sustainable competitiveness has acquired particular relevance due to the increased variability of the external business environment. Insufficient scientific and methodological development of many aspects of the formation and implementation of competitive advantages of enterprises prompts the interosculation...
Company Profile Gap Inc. is an American apparel retailer operating internationally with thousands of stores across the globe. The company was established in 1988 and developed into a business with stores in the United States, the United Kingdom, Ireland, Canada, Japan, and France and employing over 120,000 people (“Gap Inc.,”...
Abstract The provided research paper is devoted to the topic of leadership and strategy. The current management science recognizes the critical role of leadership in modern organizations and its ability to promote better outcomes. Existing leadership styles also influence the choice of strategy and its successful implementation. For this reason,...
Since its emergence, the term strategic communication has become widespread in both professional and research fields. However, such popularity of the concept leads to difficulties in its clear definition and the presence of various interpretations. In the broadest sense, this concept can be defined as “the purposeful use of communication...
Over the last few years, the growth of the supply network has revealed a good impact by connecting people all over the world. After the economic crisis in 2008, many corporation executives gained interest in Supply Chain Risk Management (SCRM) to explore the causes and effects of risks to economic...
Introduction In order to identify an efficient strategy for a business, the number of specifics that should be considered prior to make a decision is, by all means, overwhelming. For this reason, it is necessary to dwell on both macro- and microeconomics of a chosen business so it would be...
This report outlines a new strategic plan for Raising Cane’s, consisting of seven components. These seven include the vision and mission statements, SMART goals and objectives, industry analysis, a SWOTT analysis, a perceptual map, and key performance criteria. The fast-food industry is at its most competitive with both increase in...
Executive Summary Co-working spaces have emerged as a unique form of sharing economy, which often uses the Slogan of ‘working alone together.’ The sharing economy has itself been driven by the need for people and businesses to adopt green practices. In this case, the co-working spaces are described as collaborative...
Introduction For the past two decades, environmental sustainability has been a priority for most economic economies worldwide. Strategical management of the environment in various economic sectors can and is practicable, but many sectors of this nature have still to be acknowledged. Jayakrishnan et al. (2018) recognize that many challenges exist...
Introduction Choosing my future career path, I would like to participate in the Pfizer organization with its headquarter in New York. I want to commit my life to cater to people’s health care maintenance needs, as I consider this life sphere noble and honorable. The choice of an organization I...
Introduction Every organization faces competition from its rival; however, ways to increase competitive advantage have been analyzed in different sectors. Caterpillar is one of the organizations that have been in the construction market for decades. The company has various goals that have enabled it to become more competitive. Moreover, approaches...
Background The present paper aims at analyzing the aspects of strategic management of Uber as a major transportation shared economy enterprise on a global scale. The paper will address such aspects as globalization, technology, vision, mission, and stakeholders of the company as contributors to its functional success or failure. The...
Executive Summary The world’s leading fast-food restaurant chain, McDonald’s, aims to retain and expand its customer base through digitalization. In order to achieve this result, the company is to develop both on-site and remote formats of consumer interaction. The installment of order kiosks and delivery systems will require the supplies...
Background: Unilever (Food & Refreshment) Unilever is one of the leading companies in the fast-moving consumer goods (FMCGs) businesses globally headquartered in London. With operations in nearly 190 countries and over 400 brands, the corporation is truly multinational (Unilever, 2021a). Its corporate mission is ‘to add vitality to life’ by...
Ford Motor Company had a difficult 2020 fiscal year and lost several positions in the 2021 Fortune 500 list. However, it is unclear whether the situation is so drastic or 2020 was a temporary setback. A study of current Ford’s situation through six topics of strategic analysis provided more insight...
Introduction The strategic issue is a company’s problem requiring actions or strategy adjustments. They used to have a significant impact on the business directions and market performance. The most prominent example is the American concern, The Boeing Co, which faced the most acute crisis in decades. The case with the...
The purpose of this assignment is to provide a detailed business plan in starting medical sports equipment which will be used by our target market to keep physically fit as well as rehabilitate injuries. It entails budget estimates, sources of capital, financial statements as well as the strengths and weaknesses...
When Garmin first made an entry into the personal navigation devices (PND) market in 2007, it gained rapid popularity because of the superiority of what it offers. It soon became the dominant player in that industry in North American and European markets. However, the success was significantly affected by the...
Introduction Strategic management is a pivotal issue in the business world since it predetermines the identification of the long- and short-term goals of a company. It justifies the choice of frameworks, tools, and practices for achieving those goals in an efficient and competitive manner. The understanding of some core concepts...
This work is a strategic management project containing an assessment of the current strategic management process conducted for the Corona Beer Industry. That is an individual Mexican beer brand that has a long history. Corona beer is known worldwide and is one of the most famous and top-selling beers. Therefore,...
Introduction To begin with, this report is designed to assess and evaluate the strategic management and the business policy of Mercedes Benz Corporation. This paper analyzes the following parts of the company’s operation: market environment, resource and capability, and strategic fit. The last part of the research presents conclusions and...
Introduction A business strategy is a combination of decisions and actions that the company takes to reach its business goals and outperform competitors. A strategy generally aims to answer several questions: how to position the company on the market, how to attract customers, how to compete against rivals, achieve performance...
The given assessment will primarily focus on the analysis of Uber’s business-level strategies, corporate-level strategies, competitive environment, and market cycles. Uber is a technology company, which operates in transportation marker by providing a platform to connect users and customers. The corporate level strategy of Uber is related to linked diversification,...
A business profile or organizational profile includes brief information about the company’s history and development, past success and expected future performance, credibility, and descriptions of the products and services they offer. It also includes information on the company’s wealth, such as physical and financial assets, and human capital (Bryson, 2018)....
Introduction The Walt Disney Company is one of the most famous conglomerates, based on entertainment and media. This company owns amusement parks and water parks, a film studio, and broadcasting systems on various continents (The Walt Disney Company, 2021). The company’s history began in 1923 when cartoons from the pen...
Introduction The strategic decision-making process involves detailed planning of a course based on long-term goals. The process requires a company to identify its aim and align it with short-term goals to meet the long-term vision. In financial service companies, accountants are given the mandate to ensure that the decisions made...
Introduction Nowadays, the majority of organizations choose to engage in strategic planning as a means to enhancing productivity and optimizing the allocation of resources. Strategic planning is a part of strategic management that can be defined as a process of making, implementing, and evaluating decisions as aligned with organizational goals...
Competition is one of the determining factors in the allocation of resources within the health industry. In the medical services market, it can be defined as a process of interaction between patients, medical institutions, and insurance companies aimed at achieving everyone’s target needs. An example of implementing the strategic analysis...
Identifying customer needs and establishing commercial equivalents of the product are two elements pertinent to any organization. These processes are usually separated into two stages, where the customer needs identification becomes the procedure to be completed prior to defining commercial equivalents (Wang et al., 2021). This distinction is necessary due...
Introduction The process of entering a new market is often quite stressful and inviting numerous risks, especially when appealing to the needs of an entirely new audience belonging to a different culture. However, the specified step also implies multiple benefits and opportunities, such as the possibility to become a leader...
Introduction The challenges of creating diversity, equity, and inclusion are not new to nonprofits. The industry has historically been run by white men with women having played only supporting clerical roles. Ethnic diversity has been slow and minimal and has rarely reached the level of leadership. Studies in recent years...
Executive Summary The Coca-Cola Company is absorbed under the General Corporation Law of Delaware and has its headquarters in Atlanta, Georgia, US. The venture deals with beverage products, offering more than 450 brands in over 200 nations and frontiers. The corporation has grown to become a global drink industry, with...
Introduction Alfred Chandler made a significant scholarly contribution to the research and practice of strategic management and economy in general. His theories related to the correlation between strategy and structure, managerial enterprise, and others have been influential in the middle of the twentieth century when they were introduced and remain...
Strategic Objective of the Fund As a diversified investment fund, XYZ invests in a variety of different organizations; however, it aims to adopt a sustainable investing approach in the decision-making. Thus, the strategic objective of the fund is to direct investment capital to businesses that value corporate social responsibility (CSR)...
Introduction Non-profit organizations, as a rule, do not aim at gaining a profit, focusing instead on performing social functions. The advantages over competitors are determined in creating a strategy through a competitive analysis of the company and industry. Porter’s model is used to recreate a relatively accurate picture of the...
Strategic management is a pivotal aspect of modern business functioning since it allows organizations to incorporate tactics relevant to the available resources when making important decisions. Importantly, it is a process that involves time and decision-making based on the assessment of critical elements that determine the outcomes of a company...
Strategic planning has been used for years to revitalize and transform nonprofit organizations, government agencies, and corporations. However, most nonprofit organizations have failed to implement strategic plans successfully. Challenges that hinder strategy development may include management and governing issues, or financial constraints. After selecting a research article, it is critical...
Introduction “The history books will record 2020 as the aviation industry’s worst financial year, bar none,” stated Alexandre de Juniac, the Director-General, and CEO of IATA(International Air Transport Association), in a recent interview in Jan 2021. While the Covid-19 pandemic’s impact can be seen globally in almost every industry, aviation,...
Introduction Beating competition is a very important aspect of the business; this is because competitors often stand between an organization’s goals and objectives of becoming successful (Bryson p.54-62). Michael porter a guru in competitive advantage designed a five force model that can be used within various industries to explain to...
Introduction The idea of providing the low-cost opportunities to travel is actively explored by the flight service providers. The Ryanair, a company founded in 1985 aimed to deploy scheduled passenger services between the UK and Ireland as a cheaper and competitive alternative to the monopolistic ownership of Aer Lingus (O’Higgins,...
The Industry Environment Analysis Porter’s Five Forces model considers five factors that can be used to formulate an effective strategy. The model offers a view of “how a firm can achieve competitive advantage in a particular industry by leveraging on five imperative forces of the industry” (Goyal, 2020, p. 150)....
Background Information ABC limited was incorporated in the year 2010 with only one line of business is manufacturing steel from scrap metals. The main motivation behind its formation was the escalation of steel prices due to various factors caused by the macroeconomic forces such as inflation and many others. The...
Abstract Business assessment is a critical management activity which helps examine the current position of a business and to help find new strategies for growth and success. Today, multiple tools have been developed for this purpose meaning that management has multiple alternatives to choose from. It is important to acknowledge...
Background Ageism is a critical problem in modern society, which affects millions of people across the globe. Recognizing and informing an organization that fights such issues is vital to future social development. One of the receivers of Malcolm Baldrige National Quality Award 2020 in non-profit organizations is the American Association...
Introduction Coca-Cola is an international beverage company that sells its goods globally, serving more than 200 countries. It has the most prominent product brands ranging from sparkly soft drinks, water, carbonated liquid and plant-based beverages. Coca-Cola has realized an increased impact on the market due to its competitive advantage. Therefore,...
Introduction Apple and Samsung are the world’s front smartphone companies. They are often compared and often mentioned together in various articles. However, except for the similar design of some devices, Apple and Samsung do not have much in common. These are two corporations with entirely different strategies, capitalization, and market...
Psion is a leading UK company specialized in computer games and soft technology. As an opinion leader in marketing, Psion is more socially active and gregarious than those who are not. The established relationship holds for marketing leaders of each life-cycle type. It is possible to position Psion as a...
Strategic Planning Strategic planning is an organization development exercise used to establish priorities, focus effort and resources, enhance efficiency, and ensure that all staff and other participants are committed to shared objectives. Elements of a strategic plan include vision and mission statements which assist in charting the company’s purposes, goals,...
Introduction Coca-Cola has risen to be the biggest soft drink company globally, with more than 500 beverages in over 200 countries. Daily, an average of 1.9 billion Coca-Cola products are consumed around the world. Coca-Cola implements different strategies to promote its growth and global dominance of the beverage market. In...
Social networks become the essential part of the human life. Having a profile on Facebook is not enough. To stay updated and to be aware of trends people draw the attention towards Instagram or Twitter. Taking into consideration art, it should be stressed that it has already shifted from the...
Introduction to Drivers and Impact of Change Change management has become one of the most challenging managerial tasks for large multinational corporations. It requires a deep understanding of the specific drivers of change, internal capabilities to embrace it, and the effect that it would have on the overall success of...
Executive Summary Whole Foods has captured a unique market segment that has allowed it to stay competitive in its niche. In this segment, the customers are conscious of their health, are concerned about the environment, and care about how and where their food is produced. However, this means that the...
First of all, Bayer Center staff began by assessing employees’ and sponsors’ perceptions and identifying the dynamics of the organization’s development. The results of such a study made it possible to determine the adequacy of the strategy used and carry out its correction. The use of technology for assessing the...
Introduction The current market challenges that Altria Group, Inc. is expected to face are concerned with changing consumer needs and demands, as well as declining tobacco consumption. This issue requires the development of an alternative strategy that will open new opportunities for the company. Nevertheless, Altria has been known for...
Introduction Strategic planning relates to the procedure of positioning a company to achieve its prospective objectives based on its unique terms. It is an organizational management approach used to establish priorities, reinforce operations, allocate resources, ensure employees work toward common objectives, and evaluate and adjust a company’s direction in response...
Implementation Strategies There are four main strategic scenarios from which Nike can choose when considering how to improve its sustainable manufacturing. The first option is the “Big Bang” approach – in this case, the change is implemented simultaneously in the whole company, and all processes are revised at the same...
Definition for Strategic Management Strategic management is a management technique depending on human potential as the company’s essential part. It orients production activities to customer requests, responds flexibly, and makes up-to-date changes in the enterprise that face the environment’s challenge. Moreover, it helps to manage competitive positions, enabling the organization...
Executive Summary Samsung Next is an outstanding electronics company offering consumers a wide range of entertainment products and services globally. It aims at creating a world-class digital experience by designing and producing innovative electronic devices. The company assumes a business ideology that assimilates talent into technology to create up-to-the-minute products....
Executive Summary Before expanding to global markets, managers should plan carefully by conducting background research on the country of entry by using the PESTEL tool. After analysing these factors, a firm should segment and target the potential market before positioning itself strategically to create value and gain competitive advantage. Bates...
Company Synopsis Chick-Fil-A is a chain of fast food restaurants in the United States that specializes in producing chicken sandwiches, chicken nuggets, and other chicken dishes. The restaurant named Chick-Fil-A was opened in 1967, but the company was founded by S. Truett Cathy under another name in 1946. The company’s...
