24 Business Expansion Planning Examples

Companies often stand at a crossroads after hitting a profit ceiling. There’s little they can do with the existing product line and customer base. That’s when CEOs consider business expansion planning as the next logical step. It promises new growth and profit opportunities in previously untapped markets. This strategy involves working in a completely different niche.

Businesses have to come up with new goods and services for potential clients. In some instances, they establish a base of operations overbroad. These components allow diversifying the product range for a new market. Our article and several essay examples deal with other benefits business expansions offer.

🔝 Top-5 Business Expansion Planning Essay Examples

  1. Marketing Strategy for Avenue Park Accountants
  2. Ocean Beauty Center Business Plan
  3. SonAir: A Company’s Business Expansion
  4. International Business and Multinational Corporations Expansion
  5. Managing Financial Resources in Business

🤔 What Is Expansion in Business & Why Is It Important?

With business expansion planning, companies tap into new industries and markets. This practice isn’t unique to American firms. There are many business expansion examples from international corporations. It helps meet customer demands, increase production, or find new logistical routes. Each business has its motive for expanding operations:

  • New market opportunities. After making it big on the local market, firms plan to expand overseas. It gives them an opportunity to tap into a new client base.
  • Breaking away from the competition. The business expansion allows escaping from the tight and highly competitive market.
  • Diversifying assets. When a company gets stuck, it can find opportunities outside the current market and open new income sources.
  • Access to a fresh pool of employees. Expanding a company allows tapping into a new group of talented professionals.
  • Reduce costs. Reaching out to new markets can reduce the price of labor and production.

✍️ Business Expansion Planning: The Steps

Whatever the reason for business expansion, it has to be done following the right template. It takes a strategic approach and several steps to complete.

📌 Step 1Identify areas that need expansion. A business has to understand its main goals clearly. It can be anything from looking for new employees to creating a dedicated warehouse in New Zealand.
📌 Step 2Think about how changes will influence the staff size. When expanding to new markets, companies shouldn’t hire full-time employees before making a tangible profit.
📌 Step 3Create training programs. Employees need to understand their roles in the expansion process. Have several top-ranking workers explain them to other people on the staff.
📌 Step 4Consider expansion via the Internet. With this strategy, you save money on buying space and still reach foreign customers.
📌 Step 5Invest in physical space when there’s no other option. Purchasing or leasing is extremely costly. Make the most of the current room as long as possible.
📌 Step 6Make new logistical and transportation plans. A more extensive client base requires making the delivery of items more cost and time efficient.

⭐ 3 Top Business Expansion Examples


One of the world’s greatest cosmetic companies started the same way as Amazon. Avon sold books by having their representatives go door-to-door. Back then, it relied on word-of-mouth marketing. In 1886 Avon abandoned this niche to focus on personal care, household, and beauty items with great success.

Red Bull

This company made its fortune as an energy drinks manufacturer. Now, it’s a significant player in the entertainment business. Red Bull Media House is one of the biggest premium content creators in the world. It creates movies, music, magazines, and TV shows that also work as organic ads for its main product.


Uber made taxis practically obsolete in many countries. In 2016, the company went a step further with the UberEATS service. An army of Uber drivers delivers takeout meals to millions of satisfied customers. The food delivery platform is a solid competitor of Grubhub and other services.

Those interested in this topic can check out business expansion essays on our page below.

🏆 Best Business Expansion Planning Research Titles

  1. Profit Planning Process in Business Management
    Business essay sample: Just like any other cost of the business the process of profit planning is used to manage profits, that when further analyzed can be considered a cost.
  2. Startup Business Advice: Financial Issues
    Business essay sample: Business financial planning has an effect on how an entrepreneur will attract financial assistance that is needed to start, grow and run a business.
  3. An Analytical Presentation for the Custom Snowboards Strategic Expansion
    Business essay sample: This report identifies some key features of the financial nature that may affect the Custom Snowboards, Inc. company’s ability to access the proposed loan from the bank.
  4. XYZ Cleaning Company Business Plan
    Business essay sample: The purpose of this paper is to discuss the business plan of XYZ Cleaning Company that assist the owners to identify the right path to the start-up of the company.
  5. Expansion Oportunity for Competition Bikes, Inc.
    Business essay sample: Competition Bikes, Inc. has the option to acquire Canadian Biking, Inc. at a price that is 30% higher than the market capitalization.
  6. Uniqlo Company's Expansion to the U.S. Market
    Business essay sample: Uniqlo's expansion to the U.S. market started in 2005 with three stores in the New Jersey suburbs. The overall U.S. expansion is still seen as rather unsuccessful.
  7. Walmart Company's Expansion Strategy and Cultural Issues
    Business essay sample: Walmart operated general merchandise and Bodega food stores, including Suburbia and Superama supermarkets. The two apparel stores are used in more than 145 cities within Mexico.
  8. Analysis of Saputo Inc Expansion
    Business essay sample: The essay makes the case that China is a promising market for Saputo Inc's future expansion using the four factors: motivation, ownership advantage, location, and entry mode.
  9. Challenges of Fashion Unlimited: The Expansion Targets
    Business essay sample: Fashion Unlimited is currently facing a series of challenges, with each of them leading April Song to review Indonesia as one of the expansion targets.
  10. Company Law: Definition of Business Partnership
    Business essay sample: The paper discusses a business partnership. It is defined as an arrangement between two or more individuals to oversee the operations of a business.
  11. Business Stakeholders: Case Study of Ben’s Big Bins Expansion
    Business essay sample: The paper discusses Ben's Big Bins expansion case gives an insight into how careful even a small company should be in relationships with its stakeholders.
  12. Business Ethics During Competition
    Business essay sample: Each firm should be responsible for its products and admit to acting ethically irresponsible when products in the market cause harm to society.
  13. Strategy Planning for Market Expansion of Non-Profit
    Business essay sample: Strategic planning refers to the process of documenting and mapping the objectives of specific organizations and the outline of their execution by assessing assets and plans.
  14. Tesla Inc.'s Business Processes and Market Opportunities
    Business essay sample: This paper aims to provide a meaningful discussion concerning Tesla's fundamental business processes, its alignment of resources to market opportunities.
  15. The Ramcar Group of Companies: Business Assessment Tools
    Business essay sample: This paper discusses business assessment tools in the Ramcar Group of Companies – analysis using 7-S framework, balanced scorecard, SWOT analysis, PESTLE analysis.
  16. Y Combinator and 500 Global as Business Accelerators
    Business essay sample: Y Combinator and 500 Global are business accelerators, and their performance analysis is essential to the understanding of how to promote an idea in the market.
  17. A Business Case: Expansion of Murray’s Cheese Company
    Business essay sample: Expansion is a part of a firm’s development. Murray’s Cheese wants to move to bigger premises in Mexico to bring this cheese brand and new production technology.
  18. Business Expansion in Automotive and Motorcycle Industries
    Business essay sample: The report discusses the possibility of business expansion from the perspective of assessing and comparing development prospects in the automotive and motorcycle industries.
  19. Business Development Plan for Marriott International
    Business essay sample: Effective business development plans and management have played a substantial part in Marriott International's success despite the challenges.

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BusinessEssay. "24 Business Expansion Planning Examples." August 8, 2023. https://business-essay.com/planning/business-expansion-planning-research-paper-examples/.