129 Advertising Strategy Research Papers & Essay Examples

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📝 Advertising Strategy Research Paper Examples

  1. IPhone Product Marketing Plan
    The purpose of report is to prepare a marketing plan of iPhone and it focuses on some specific issues like product description, pricing strategy, promotional activities.
  2. Emaar Marketing Strategy for International Expansion
    What is Emaar Properties’ marketing strategy? 🏢 This paper develops an Emaar international business model for a foreign market. 🏙️ Read the analysis to learn how Emaar can expand its business operations within the British territories. 🌏
  3. Apple Communication Strategy: Apple IMC, Apple Direct Marketing, and Marketing Strategy Analysis
    Wondering how to make 🍏 Apple communication strategy analysis? Read this sample to learn about Apple internal and external environment, stakeholders, target market 🎯, IMC, and publicity strategy.
  4. Ocean Beauty Center Business Plan
    The proposed business plan for the Ocean Beauty Center examines the prerequisite requirements and potential sustainability strategies in the dynamic beauty industry.
  5. Marketing Tools for Young Kuwaiti Entrepreneurs
    This work investigates marketing tools affecting Kuwaiti entrepreneur’s, specifically social media tools, and the motivation of using such tools.
  6. Tesla Cars Company: Marketing Strategies and Channels
    The proposed study will focus on investigating marketing methods for Tesla to help it survive in the market for its new technology products.
  7. Marketing Relationship with Other Functional Areas
    Studying 🤓 the relationships and interdependencies between marketing and other functional areas? This essay sample ✅ describes the interrelationship between marketing and other departments in different marketing processes, and the importance of marketing.
  8. Lush Cosmetics: Company Analysis
    Lush Cosmetics (Lush) has been on the market for a long time now, and it is no surprise that the company keeps expanding.
  9. Channel Management and Marketing Mix Relationship
    Marketing channel control will involve decision making within the four forms of distribution channels. This work shows that the various concepts of marketing channels are related.
  10. Marks and Spencer Company's Marketing Principles
    Marketing is a platform on which skills and products are exchanged between businesses and customers. This work describes the marketing principles of the Marks and Spencer company.
  11. Advertising and Marketing Strategy in Social Media
    Consumers are increasingly relying on online social media as to how they make their purchasing decisions, as the internet has given buyers tools from which they can make decisions.
  12. Volterman Smart Wallet: Strategic Marketing Plan
    The strategic marketing plan for Volterman smart wallet focuses on how this company can use its limited resources to achieve market success.
  13. Understanding Organizations and Human Resource Practices
    The company is a large advertising and marketing agency which develops and launches product promotion campaigns according to its clients' needs and preferences.
  14. Development of Marketing Strategy
    The aim of marketing concept should not be only satisfying customers but also achieving its own goals and objectives. It goals and objectives can be higher profit, increase market share and growth.
  15. Digital Marketing: Global Strategies
    The Internet and the development of WWW have changed communication patterns and greatly impacted marketing channels and techniques.
  16. Blockbuster Marketing Strategy Analysis [SWOT, Porter’s Forces, & Marketing Mix]
    Researching Blockbuster marketing strategy? 📀 This paper analyzes Blockbuster strategy concerning its strengths, weaknesses, opportunities, and threats. 🔍 Read thoroughly to learn more about Blockbuster business model and marketing strategies. ✅
  17. Marketing Mix and Strategies Used in Combination With 4p'
    Marketing Mix represents a memorable and practical framework for marketing decision making, which can help to keep staff motivated and moving in the same direction.
  18. Elements of Marketing Communications Plan
    Marketing is synonymous with sales. A good marketing plan is given a passing grade if its implementation would result to an increase in net profits. An increase in net profits would involve the four Ps of marketing
  19. Interactive and Internet Marketing Comparison
    This is a report comparing internet marketing and interactive marketing. Apart from this comparison, the concept of Web2 applications, its relevance and examples have been provided.
  20. Daihatsu Motors Company: Marketing Communication Plan
    This paper attempts to create an integrated marketing communication mix for the world famous Daihatsu Motors in the Kuwait market place.
  21. Digital Marketing in Photography
    Today, marketing to these clients has changed enough that now photographers are using electronic marketing tools such as websites to reach the masses.
  22. Nike: Case Study
    Nike has been a very leading company in the athletic footwear market. It has always given tough competition to its rivals Adidas.
  23. Decision-Making and Problem-Solving Techniques in Hospitality
    The paper analyzes key operational functions of the hospitality industry, assesses hospitality and business performance, and examines the factors affecting problem solving.
  24. Sustainable Project Development in Marketing
    The overview of modern marketing strategies and the manner in which marketing is to meet customers’ needs in accordance with the Internet-savvy world.
  25. Google’s Business Strategy and Will Show a Thorough Analysis of It
    This paper examines Google as a company including its history or origin, its growth, products and services, and the business model it has adopted over the years.
  26. J. D. Wetherspoon Marketing Communication
    This report seeks to explain the marketing communications process, the different elements of the communications mix available to J D Wetherspoon.
  27. When and Why Is Celebrity Endorsement an Effective Advertising Strategy
    This paper will examine the issue of when and why celebrity endorsements are effective for advertising campaigns.
  28. InteCom: Proposed Strategic Development Plan
    This report presents the discussion of the situation which emerged in the company InteCom in 1982. This work is aimed at developing action plan for this enterprise.
  29. "PowerAde": Marketing Strategy
    PowerAde must divest its target market from niche sports market to a health conscious market as well as the young amateur sports market.
  30. Google: Strategic Management Case
    Google offered advertising solutions, international internet search solutions, through its portal that means the computing domicile site for a web browser on the internet.

💡 Essay Ideas on Advertising Strategy

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  1. The Software X: Power of Predictive Business Intelligence
    Software X will compete within the business intelligence (BI) category, generally accepted to mean the combination of data warehousing and market information tools.
  2. International Marketing Plan for SABIC Innovative Market: Entry into the Australian Market
    Saudi Basic Industries Corp - one of the world’s leading producers of chemicals and intermediates, industrial polymers, etc. Australia is a possibly gainful new market for SABIC.
  3. Marketing Strategy for Husky’s Breakfast Cereal
    Description of macro environmental factors that impact the marketing of product: economic, natural, cultural, demographic, political and technological issues.
  4. Report on George at ASDA
    This paper is a report on the business operations of George at ASDA in the value clothing market in the UK and the challenges it faced in the market.
  5. Golden Circle Company's International Marketing Plan
    The Golden Circle Company is one of the Australian fine fruits and vegetable manufacturers, which produces more than 15 varieties and is one of the largest pineapple processors.
  6. Strategic Business IT Related Tasks
    This work consists of the accomplished tasks on worldwide web impact on humanity, IT business solutions, and strategies.
  7. Effectiveness of the Information Systems in Organization
    This paper seeks to determine capabilities of the information system and characteristics of the organization, its work systems, its people, and its development methodologies.
  8. Virtual Recruiting: Meaning, Channels, the Impact on Business Organizations
    Although virtual recruiting is useful to assist organizations with their recruitment needs, it does not replace the value of in-person interviews to evaluate potential candidates.
  9. Invent Electronics: Business Plan
    The small appliances will be created and designed to fit needs of households. The company has a vision and mission statements to guide the company in achieving its objective.
  10. The Impact of Search Engines on Corporate Advertising Strategy
    The use of search engines is one of the most effective methods because it enables to increase consumer`s awareness of the brand.
  11. Behavioral Aspect of Marketing
    The principle of euro-centric rationale must still be resorted to by managers who utilize consumer behavior models on the line of their professional duties.
  12. Managing Change and Innovation in SME
    Newer process generation, implementation and evaluation are integrated part of organisational innovativeness in terms of operation and management.
  13. Business Plan and How to Build It
    The purpose of this paper is to help highlight strategies and models suitable for turning the proposed idea into a reality.
  14. Bag Manufacturing Company: Business Plan
    This is a company which will be laptop carrier bag maker and distributor them within North America before being distributed world.
  15. Florist Boutique + Café: Business Plan
    The business plan is going to be prepared on a combined flower shop and coffee house known as “Florist Boutique + Café”.
  16. ‘Bob & Lloyd Pizzeria’ in Cambridge: Business Plan
    The objective of this paper is to develop a business plan for the successful creation of Bob & Lloyd Pizzeria and to make a market analysis of the fast-food industry.
  17. Boost Juice Bar: Brand and Product Management
    This paper will consider all the relevant issues of the brand audit by considering the well-known Australian company Boost juice bar.
  18. Marketing Plan for Agent Provocateur New Products
    The marketing initiative will help in changing the public perception of Agent Provocateurs as an expensive luxury brand to brand for any woman with a desire for fashion.
  19. Marketing Strategy for Barnie's Coffee and Tea Company
    The study explores the use of integrated marketing communications at Barnie’s Coffee and Tea Company to stay competitive in an ever-changing market.
  20. Advertisement in the Restaurant Industry
    Taking for account the best strategy to inform the target market about the products and services of a restaurant caters to the print and web advertisement.
  21. Starbucks Corporation: Marketing Research
    This research relates to all aspects of the marketing mix as compared to competitor's situations. It results in statements about the relative effectiveness of advertising.
  22. Online Marketing and Advertising Tools in Business
    An advertisement is a tool that is used by businesses to let potential and existing customers know about the availability of their products or services.
  23. Aqua Auto-Care of Edinburgh Limited
    This paper analyzes the business plan, how the business is carried out in Aqua auto-care of Edinburgh limited - a service industry providing car wash service.
  24. Dr. Café: Integrated Marketing Communication
    This report analyzes various components of IMC that Dr. Café has applied in as effort to establish and maintain progress with their customer initiatives.
  25. Hot Nodle: A New Product's Marketing Plan
    A new product enters the market as the result of the innovative steps in the new product development process. The new product is a brand of noodle called the Hot Nodle.
  26. Tourism Tasmania’s ‘Experience Product’ Strategy
    The Tasmanian marketing strategy must try to target the customers and find out the areas that they prefer to visit and what media preference they have for promotional activities.
  27. EIG Inc.: Online Marketing and Advertising
    The use of the internet in marketing is currently increasing at a high rate, and many companies have set aside big proportions of their budget for us in online marketing.
  28. ARAFAT: Business Planning and Development
    ARAFAT aims to satisfy the market segment with high-quality products and on-time delivery, and to continue a sound growth in sales volume that will keep going the company for ten years.
  29. Trade of Dr. Pepper From USA to UK
    Dr. Pepper has managed to become a successful company because of designing a marketing mix that enables them to market the product effectively in the market.
  30. Entrepreneurial Marketing Management in Service Sector
    The service industry is full of possibilities. Marketing services are in high demand and thousands of companies are investing thousands of dollars in marketing.

👍 Good Advertising Strategy Essay Examples to Write about

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  1. Subway Franchise's Positioning Strategy
    The changing social environment and the lack of proper marketing campaign strategies that support Subway's repositioning are limiting rapid success in terms of market penetration.
  2. Wok to Walk: Marketing Plan Proposal
    This paper attempts to prepare a complete marketing plan for the purchase of a franchise of a small fast-food chain named Wok To Walk.
  3. Marketing Communication for Heinz’s Desktop Beanzawavel
    The report analizes integrated marketing communication that will involve print, electronic and internet ads will be applied in order to reach target market in Heinz Company.
  4. Factors Predicting Advertising Campaign Success
    Advertisement is creating awareness of a certain product that is in the market. In other words, it is the paid communication that would like its information disseminated.
  5. IMAX: Company Analysis
    This paper is a company analysis of IMAX. Here we aim to understand the out-of-home entertainment industry, its current situation, and the where IMAX fits into the industry.
  6. Southwest Wind Power Air X™ Turbine launch
    Elements of the Southwest Wind Power's strategy to expand the market and to overcome the traditional method of large, centralized power stations.
  7. True Religion and Premium Jeans Company
    The challenge facing True Religion is the failure to make calculated future predictions, lack of long-term problem-solving initiatives and refusing to take competitive advantage.
  8. Marketing for the Wrappz Vinyl in Undercover Design Ltd
    Wrappz vinyl covers are the new innovative product of the undercover Design Ltd Company, is one of the best-selling products. It helps to promote the marketing of the company.
  9. Growing Pains at Grandiose Motors
    This paper seeks to determine how purchasing and inventory management policies and procedures might differ as the dealerships purchase different types of service parts and materials.
  10. Google Inc.: The History of the Company’s Success
    Google Inc. is a successful internet technology company originally founded by Larry Page and Sergey Brin, who holds a computer science degree from Stanford University.
  11. Technology Management in the Information Age
    In this study, the author examines the main aspects of technology management during the information age on the example of the giant company BMW.
  12. Wal-Mart Stores, Inc.: Company Analysis
    A United States' public corporation that operates a series of supermarket stores globally. Founded in 1962 by Sam Walton, Wal-Mart is the largest full-line discount in the world.
  13. Pizza Restaurant: Analysis, Establishment, Teamwork
    Pizza’s primary goal should be to provide values to its esteemed customers. The management should focus on the friendly services that will surpass customers’ expectation.
  14. Integrated Marketing Communication in Business
    Integrated marketing communication is a vital concept in the management arena. The topic is intended to cover the various characteristics involving the nook and corner of intergrated communication in marketing.
  15. Tengelmann: International Business
    Tengelmann is a privately owned food retailer based in Muelheim, West Germany. The company was founded in 1867 by Wilhelm Schmitz.
  16. Marketing Management: The Microsoft Experience
    Microsoft Singapore has put work and life balance as a business strategy. They care for their employees. We discussed on the effects of Microsoft’s products, the operating systems Windows Vista and Windows 7.
  17. Customer Relationship Management Literature Review
    One of the original big ideas in marketing is that for firms to stay in existence, they should not focus on selling products but rather on fulfilling the needs of their customers.
  18. Buckley’s Cough Syrup’s Export to Saudi Market
    In order to accomplish the business of exporting Buckley’s cough syrup from Canada to Saudi Arabia, it is necessary to examine the market for the product in the export country.
  19. Perpetual Struggle: Why Cigarette Ads Have Been Evolving
    In a perpetual marketing struggle, cigarette ads have been adapting to the most important social tendencies, using different devices and appeals.
  20. Business School in London: Business Plan
    The school will require various personnel to facilitate its operations. These will include educators and support staff to facilitate the process of education.
  21. Saxonville Sausage Company: Ann Banks' Case
    Saxonville Sausage Company hired Ann Banks for analysis of the company’s relevant reports and she offered new brand positioning and marketing strategies.
  22. Natural Goodness Plc's Marketing Principles
    The primary objective of the report is to advice some better marketing approaches for the better profit gain by “Natural Goodness Plc”.
  23. Marketing Communications Plan: Audi
    Sales promotion and marketing are at the core of the company's success. Promotion is an important element of the marketing mix.
  24. Yahoo’s Development. Organizational Research and Theory
    This case study shows how Yahoo developed from its inception and the business changes that the company is undergoing due to the fast-changing business environment.
  25. The U.S. Brewing Industry Research
    The paper will attempt to provide an overview of the brewing industry in the United States and the different strategies used by brewing companies, and the regulation's influence.
  26. Marketing Communication: A Chocolate New Brand: Testty
    Testty is a new brand of chocolate. The aim of coming up with the product was to satisfy the current health needs as well as leisure activities of the users.
  27. Autonomy Corporation's Marketing Communication Plan
    The objective of this paper is to draw up a market communication plan for the Autonomy Corporation company for one year or 12 months.
  28. Communication Strategies and Marketing Mix
    This paper analyzes the marketing communication strategies and mix applied by Skoda and BMW in the UK. It reports on the analysis by focusing on the major differences.
  29. Influence of Cultural Differences in Marketing International ‘Brand Identities’
    Many companies are producing products that are marketed all over the world. Such Companies can succeed if they can market their product, making it friendly to the target consumer.
  30. International Advertising Campaigns and Consumer Behavior
    The main objectives of the research paper are to evaluate the role of country of origin effects on sales and identify the main success factors related to consumer behavior.

🎓 Simple Research Paper Examples with Advertising Strategy

  1. Sam Adams Beer Company
    Sam Adams Company has great many opportunities for the distribution and product promotion. The company uses two types of distribution, direct and indirect.
  2. Marketing Plan for Kraft Foods
    The marketing plan relates to Kraft Foods Incorporation which is a firm that operates within the United States food processing industry.
  3. Integrated Advertising, Promotion and Marketing Communications
    Developing the art of marketing and successful sales depends on the acquired proficiency through mastering the concepts outlined in the theories of marketing.
  4. Apple Inc.: Smartphone Industry
    This report will focus on Apple's primary segment of sales and marketing, which are mobile smartphones known as the iPhones, a globally recognized product and brand.
  5. Business Plan Bob’s Fish & Chips
    This report makes a market analysis of the fast-food industry in the UK using the PEST model. The internal environment of Bob’s Fish & Chips is analyzed using a SWOT analysis.
  6. Critical Evaluation of Marketing Strategies PepsiCo
    PepsiCo urgently requires a critical analysis of its marketing strategy in order to identify what needs to be done for it to recapture its position.
  7. Barnes and Noble Business and Industry Overview
    In 1986, Barnes & Noble stated its journey incorporating under the US Company Act as a bookseller dealing with academic, commercial, and technological books.
  8. Noble Ketchup Manufacturing Company Business Plan
    Noble Ketchup Manufacturing’s objectives include improvement of inventory turnover by at least 12% in the first year of operation, and maintaining high-quality products.
  9. Electronic Appliance Marketing
    It is a fact that our organization Company G is a strong, well-accepted, and respected manufacturer of household electronic appliances.
  10. Reframing Organizational Behavior in a Company
    A department within Company Z failed to deliver a project on time, affecting other departments and resulting in a public conflict within it.
  11. Strategic Management: Parcel Force Case Study
    To address the case study of Parcel Force Worldwide, this paper would consider the SWOT as a variable of the case that has been identified first.
  12. Tesco's Performance in the Retailing Market
    Tesco offers detailed strategic analysis of the company's business, examining its performance in the retailing market.
  13. The Marketing of McDonald’s
    The aim of this study is to analyze the marketing of McDonald’s in China during the downturn or recession and to provide recommendations to the company during these difficult times.
  14. Test Marketing in New Product Development
    The management may decide to use yet another method of helping them identify their image in the market without a compromise of the information expected.
  15. Strategic Management Analysis Nike
    The paper gathered analyses and evaluates relevant information on both the Nike company and the industry it occupies.
  16. A Report on Delta Electronics Company (Thailand)
    The main purpose of this report is to indicate the nature of the business of Delta company in Thailand, showing all relevant information associated with its operation.
  17. StarDogs Grooming Studio Evaluation
    The grooming business is one of the most popular industries today because Americans love their pets and care for them.
  18. Integrated Marketing Communication: Pepsi Cola
    During the years of its existence, Pepsi Cola company elaborated successful Integrated Marketing Communication (IMC) campaign.
  19. American Lebanese Syrian Associated Charities' Infrastructure
    This paper aims to analyze the American Lebanese Syrian Associated Charities (ALSAC) infrastructure and IS architecture requirements.
  20. EZ-Schedule Application's Ad Budget Strategy
    This paper aims to identify an advertising budget strategy for the EZ-schedule application. The use of integrated marketing communications is also discussed.
  21. Using a Marketing Agency: Pros and Cons
    This paper evaluates why working with a marketing agency can be necessary for the business context, and discusses its advantages and disadvantages.
  22. Business Idea: Eleven Candles Company
    The proposed business idea is a company named Eleven Candles aimed at retail and distribution of aromatherapy specialty candles and incense.
  23. Scottsdale Ford Company Analysis
    Scottsdale has several official distributors that provide car models for any customer. They have alternative models from recent years and used older cars of a lower price segment.
  24. Timmco's Breach of Contract and Ethical Issues
    This paper analyzes whether cooperation with Sanco is a bad choice for Timmco and whether the hypothetical partnership will cause substantial harm to the American firm.
  25. Marketing Plan for Food Truck Service
    A marketing plan is a document that serves the purposes of planning the commercial activities of a company during the transportation of goods and monitoring the efficiency.
  26. Marketing Plan: Strategies for a Successful Business
    The company's marketing plan is the required method for organizing the activities, budget, production view, and sales strategy.
  27. Blue Limited: Employee Recruitment Strategy
    This paper focuses on the employee recruitment strategies of Blue Limited, a textile processing company, highlights some of the alternative recruitment strategies.
  28. Integrated Marketing Communication
    The world-famous digital corporation has a multi-million target audience, and the Galaxy brand is one of the recognized global leaders in terms of sales.
  29. Accounting Jobs in the UAE
    The proponent of this study attempted to present an overview of the requirements of UAE-based firms when it comes to hiring accountants and finance professionals.
  30. Algoma Multicultural Center's Situation
    The current situation at Algoma Multicultural Center analyzed in depth from a research perspective to examine the prevailing challenges and opportunities for improvement.
  31. Black-and-Decker Company: Marketing
    The UAE market is certainly different from most of the markets of Black and Decker such as United States and UK that are some of the most predominant markets of Black and Decker.
  32. Ethical Analysis of Marketing Targeting Children and Teenagers
    The overview of the debatable ethical issue in the business context was concentrated on the problem of targeted marketing techniques aimed at children and teenagers.
  33. Fear in Health-Related Marketing
    The paper examines the concept of fear in health-related marketing, analyzes the factors of the method, and establishes the most effective quantity of emotional stimulus.
  34. Forever 21 Company’s Turnaround Strategy Report
    This paper provides an overall strategy that will help turnaround Forever 21’s current condition and continue as a going concern company.
  35. Visual Management Studies: Empirical and Theoretical Approaches
    Visual rhetoric is the tool for communicating effectively through visual features like images, design, and texts. It comprises the art of graphical nous.
  36. Aspects and Peculiarities of Marketing Mix
    The paper states that process and physical evidence are two important elements of the marketing mix guaranteeing a high level of clients’ interest.
  37. Korwin Pharmaceuticals: Promotion and Pricing Strategy
    It may be beneficial for Korwin Pharmaceuticals to implement a number of pricing strategies independently in order to assess their influence on the accumulated revenue.
  38. General Motors Firm's Advertising Approaches
    The paper states that General Motors should acquire new advertising approaches which aim at attracting new clients and retaining the existing ones.
  39. Apple Inc. Company Analysis. Background Information
    Apple Inc. is a United States technology company, best known for its electronic devices under the brand names iPhone, iPad, iWatch, iMac, Airpods, and a few others.

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BusinessEssay. "129 Advertising Strategy Research Papers & Essay Examples." November 30, 2022. https://business-essay.com/strategies/advertising-strategy-research-paper-examples/.