Introduction
As with any other aspect of manufacturing, quality control is crucial to the success of a final product. Once the production team has developed a product, the operations team will check that it conforms to the standards. Before releasing a product to the public, it must undergo rigorous testing to ensure it is free of flaws (Annarelli & Nonino, 2019). Quality control has several advantages that would affect my focus on marketing. For example, quality-controlled products are essential to a marketer as the risks and potential problems that may arise from the products identified are analyzed (Mitra, 2019). The risk analysis assists me in choosing a product with fewer risks. Secondly, I would also shift my focus based on the information concerning the standard of the product provided during quality control. No one would freely like to market defective products; thus, defect documentation when managing quality would help me make the right decision.
A well-managed quality ensures customer satisfaction; hence, marketing such a product is easy as less effort is required to convince consumers. Additionally, through quality control, the goodwill of a product is increased. Therefore, as a marketer, I would enjoy promoting a product that has a good reputation. Quality control is a guaranteed aspect of increasing sales, and because of this, my personal focus morale in marketing will be raised. Another impact is an effective advertisement; quality products can be easily advertised, which is an added advantage when marketing the product. Quality control also stabilizes the existing demand and increases new demand. This positively impacts my marketing ability because I have new markets to focus on. Home and foreign markets for the product are expanded, hence areas to be considered when marketing rises. In summary, a product’s quality affects marketing in different ways. For example, quality products lead to stronger market positions and increased efficiency.
Forecasting
In operation management, forecasting predicts changes in a commodity’s demand. Forecasting answers hypothetical questions like; the magnitude of demand in the future, cost incurred, and sale initiatives that need to be planned for the product (Mitra, S., & Karathanasopoulos, 2019). In addition, forecasting gives solutions to the plans required during the marketing and promotion of the products. The forecasting process aids in understanding marketing techniques’ efficacy and maximizing future efforts (Kumar Shankar & Aljohani, 2020). One may more accurately forecast what will work and what to avoid by analyzing the campaigns’ strengths and flaws.
Forecasting has several benefits that facilitate optimization when marketing a product. One significant advantage is that a marketing plan and a product forecast rely heavily on an accurate marketing forecast. I would choose my focus based on the estimates indicating an increase in demand magnitude. Knowing how marketing and product planning tools will function is crucial to better prepare for the future and direct a team’s decisions (Franses, 2018). Forecasting would help me in budgeting the cost to be incurred during marketing. As a result, the evaluated expenses will help me in decision-making. In addition, market and consumer data are analyzed to make educated guesses about the future of consumer behavior and spending patterns. Knowing what the market will do in the future can give an advantage over one’s rivals. Many distinct patterns in data, such as constant or linear, can be used for trend forecasting. For instance, I would try to anticipate when the demand for a certain product would increase or decrease. Using trend forecasting, one may also foresee how customers’ habits and expectations will change. This information can make changes to the marketing plan or product strategy.
Finally, budget forecasting allows for improved resource distribution within an organization. Short-term and long-term sales projections are compared to cost estimates. My personal focus is affected as I would more accurately plan for expenses like marketing initiatives, ManTech resources, paid advertising, engineering and product expenditures, and product launch activities. Taking the plunge to fund initiatives like R&D for brand-new items, expansion of staff, or an increase in digital marketing can be daunting (Kumar Shankar & Aljohani, 2020). Additionally, forecasting helps me understand a company’s financial state and will help alleviate my doubts about marketing.
Strategy in the Global Environment
The relationship between marketing and the strategy around the globe yields the global marketing strategy. The marketing strategy is essential in ensuring that successive marketing is attained. A global marketing strategy is the planning phase of a company’s expansion into international markets (Annarelli & Nonino, 2019). When expanding into new global markets, companies must carefully consider how they will adapt their marketing strategies to accommodate local customs and terminology. This aspect helps marketers from different nations in planning how to promote their goods in foreign markets. Through this aspect, I will not only be focused on promoting products in my county but also I will focus on international marketing. Being a global marketer would help me enhance my skills, and I also considered establishing my marketing organization.
When a company does well and becomes well-known in its home country, it attracts the attention of curious consumers in other nations who want to try its products (Griffith, 2019). Therefore, I would focus on establishing a well-organized and popular image and brand of my products and the organization to ensure successful marketing. In addition, a company learns more about the market as it grows and enters new ones. They may learn more quickly using analytical tools, which improves the standard of the services and goods offered. Additionally, the global strategy helps in familiarizing the brand’s image and name around the universe. This aspect also ensures that the cost is reduced and there are increased savings. In addition, I would focus on ensuring that my products are well-known all over the globe to the point that a minimum of no marketing is required (Griffith, 2019). Another cause of successful marketing is the ability to communicate to a broader range of targeted audiences. I would focus on perfecting my communication skills to convince audiences from other nations concerning my products. Communication can be achieved through social media platforms like Facebook and YouTube another social platform which will be my main focus in acquiring knowledge on how to access them
Conclusion
In summary, the aspects of operational management discussed above contribute to my focus on marketing. For example, I would obtain the risk and standards of products based on the abovementioned aspects. In addition, planning associated with promoting products and all information required in marketing is made obtainable through forecasting. I believe that successive marketing is attained when a product is known worldwide, has a good reputation, and its future expectations can be evaluated and controlled. I would focus on these and other areas during marketing and am certain that forecasting, managing quality, and strategy in a global environment will lead to success.
References
Annarelli, A., & Nonino, F. (2019). Strategic and operational management of organizational resilience: Current state of research and future directions. Omega, 62, 1-18. Web.
Franses, P. H. (2018). Forecasting in marketing. Handbook of economic forecasting, 1, 983-1012. Web.
Griffith, D. A. (2019). Understanding multi-level institutional convergence effects on international market segments and global marketing strategy. Journal of World Business, 45(1), 59-67. Web.
Kumar, A., Shankar, R., & Aljohani, N. R. (2020). A big data-driven framework for demand-driven forecasting with effects of marketing-mix variables. Industrial marketing management, 90, 493-507. Web.
Mitra, A. (2019). Fundamentals of quality control and improvement. John Wiley & Sons. Web.
Mitra, S., & Karathanasopoulos, A. (2019). Firm value and the impact of operational management. Asia-Pacific Financial Markets, 26(1), 61-85. Web.