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Introduction The use of the internet has increased at a high rate in the recent past. The use of the internet has given many companies an enabling platform to enable the companies to reach the global audience in a very easy and effective way. Through the internet media, companies can...
Introduction The aim of modern marketing is to meet the needs and expectations of customers, and the organization’s ability and capacity to satisfy them. For this matching process to take place successfully, Frito Lay must understand who is the customer and what value is required, and how best to deliver...
Introduction Over the past few years franchising has grown as a way of doing business with many companies opting to go the franchise way as opposed to starting up their own businesses especially as far as investing in foreign countries is concerned. This is due to the benefits associated with...
Global issues facing the company Although globalization has made it possible for many firms around the world to extend their business operations around the world due to effective communication, automation of the business process and simplified supply chain management, there are still several challenges that they do experience. International firms...
Introduction The supply chain is generally regarded as the pledge of successful marketing activity in any particular geographical region. Originally, the supply chain for the Coca-Cola Company entails numerous suppliers and a broad network of dealers and consumers. Thus, these are not only suppliers of raw materials for the drink...
Outline Introduction Moral Leadership and Ethics Leadership vs. Management Conclusion Introduction In any business organization, there are a number of stakeholders involved, starting with the employees, customers, suppliers and the management, among others. Therefore, there is the need to ensure that all these people interact and relate well with each...
Executive Summary One of the most important developments in the organizational field in the contemporary times is the increasing attention that is being given the human capital resources of the modern organizations. There is a lot of emphasis given to human the motivational aspects of the personality of a human...
Executive Summary Being well above the bottom line motivates and ensures continuity and existence of any business. Purchase and inventory functions are involved in answering the questions about frequency and patterns of fresh orders; when to experience low sales, thresholds levels for routine operations and how better to plan future...
Introduction The motto of this report is to discuss the impact of external and internal factors on Easyjet Plc. This report will concentrate on company background, SWOT analysis, PESTEL factors, competitive forces, primary internal influences, external influences, and the changing competitive environment. Background of EasyJet EasyJet is a British aviation...
Introduction This paper will analyze a case study – “Training for Results at Rift Airlines.” The study was initiated to evaluate the training and development program at the Rift Airlines, designed by the human resource department for the workers. Linda the human resource manager, who was also in charge of...
Introduction Hume city council is a diverse organisation which represents the citizens of Hume city located on the northern outskirts of Melbourne. The city has nine councillors at the local government level as well as representatives at both state and federal levels of government. The council of Hume has been...
In the light of the continuous rise of the role of intangible assets in forming the value of companies, the role of managing and developing such assets becomes increasingly important. In that regard, such assets are concerned, first of all, with human resources, which put great importance on the role...
Introduction This report is a detailed analysis of Weight Watchers international. A macro-environment, industry analysis, and core competencies analysis have been undertaken to assess the company’s strategic capabilities and suggest future directions for the business. This analysis will help the company identify its competencies and overcome the challenges to have...
Introduction Carrefour Kuwait is a retail subsidiary of the Carrefour International Group founded in France. Carrefour international is the largest retail business in Europe and the second largest in the world after Walmart with sales of 108.629 billion Euros. It has businesses in 30 countries mainly in Europe, Asia, North...
Abstract Most organizations involved in the IT business are global in scope and operation. Microsoft, with its headquarters in the United States, and a subsidiary in Singapore, is a huge organization selling IT products. Marketing field offers a variety of interesting and challenging career opportunities such as personal selling, advertising,...
Introduction International business is much complex both in establishment, management, and marketing relative to the localized venturing (Daniels, Radebaugh & Sullivan, 2007:57). The latter asserts that extension into the international markets by an international organization comes with a rather unprecedented diversity and complexity that calls for variation of the companies...
Introduction and Company Background Tengelmann is a privately owned food retailer based in Muelheim, West Germany. The company was founded in 1867 by Wilhelm Schmitz and is now managed by his great-grandson Erivan Haub. When Schmitz started his business in the late nineteenth century, German merchants were often considered to...
Mission Statement To provide the customer with state of the art electronics in order for him to make state of the art cooking. Spicer, the high quality electronic device that help you cook tasteful food.” Market objectives The Spicer is a new small appliance product that electronically dispenses spices based...
Introduction The government of developing nation X is prepared to allocate $2 billion in support of policy measures to grow per capita Gross Domestic Product (GDP) in the medium term, over a fifteen-year period. The two policy measures under scrutiny: devote the earmarked funding to raising the secondary school enrolment...
Abstract IBM is a company that is working globally and has laid its foundation more than one hundred years ago. In this Case, ‘The Rise of IBM’ has thoroughly examined using various analytical tools. Firstly, the internal strength and weakness of the company has discussed and then the environmental conditions...
Introduction McDonald’s leads the global market in terms of sales margins in the fast-food business. It has more than 32,400 subsidiary branches globally with a market presence in over 100 countries (Mieth, 2007, p. 2). The company is popular for its Big Marcs, Quarter Pounders and Chicken McNuggets and its...
Introduction Employees’ motivation and job satisfaction are some of the factors that determine the success of an organization (Harrell, 1958, p.85). Motivation and job satisfaction are especially important in the press industry. Employees in a press company have to be highly motivated for them to be involved in the required...
In any competitive business environment, structures need to be put in place to ensure that every department operates at optimum efficiency. Coffee Bean Industries is no exception. The Human Resource department helps the company to meet its clients’ demands. Without specific guidelines, an organization can over-exhaust its resources. These resources...
Introduction Financial management has emerged as a tool that helps improve the structure and quality of business globally. In principle, the main purpose of financial management is to ensure there is a clear pattern of cash flow management, which entails funds acquisition, raising, and allocating financial capital, taking into consideration...
The credibility of marketing lies in establishing the message as an expert opinion and giving prospects a reason to pay attention. The above aspects will be possible if the marketing strategies are based on cultural aspects of the customers. The delivery of informative messages that highlight the cultural aspects as...
Introduction Kindle technology is appreciated as an innovative e-business platform that has transformed reading culture across the world. The paper discusses briefly the Amazon kindle technology history and offers an insight into how the technology has been fancied by book readers and publishing firms. Furthermore, the paper illustrates how Amazon...
Executive Summary The mobile restaurant whose main target is the students of Cape Breton University will provide falafel wrap at a fair price in an entertaining and good environment. The restaurant will provide falafel that will meet the needs of the vegetarians and sell at a price which the customers...
Abstract Development of technology is a well-cited demand of consumers of mobile phone sets and innovation in the field becomes the single indicator of success. In such a competitive environment inception of a new manufacturer of mobile phone handsets suffers various disfavors. The macro-environmental forces add more insult to the...
Introduction Industrial relations management deals with how a company runs its industrial enterprises and employees. It mostly revolves around interactions between the company, employees, the government, and the related trade unions. The government plays a very important role in industrial relations. First of all, as an employer and secondly as...
Introduction Customers are changing and becoming more difficult to catch and hold onto. They are slippery because they have access to more and more information about goods and services. Customer relationship management is important because it ensures effective communication across all customer touch points. Customers also want to choose the...
Job satisfaction refers to the feeling or the state of mind that one has concerning their nature of work. It can be influenced by a variety of factors such as workplace wellness programs within the workplace, employee relationship with top management and supervisors, ability to achieve their work targets, the...
How the business environment is considered in strategy formulation Contexts of Business strategy The key principles of the business strategy, as well as the context, associated with the strategic approaches in order to provide superior values, outlining the differentiation and the core competencies of any organization. The context of the...
Executive Summary Human Resource Management is an aspect of normal operation and maintenance of businesses with regard to recruitment, development of benefit packages, compensations, and training. Sufficient number of staff members is opposed to the cost cutting tendencies clearly visible in business of the twenty-first century. History of management shows...
Introduction Aaron’s Inc. is a company that deals in furniture, appliances, computers, and electronics amongst others. The mission of the company is to supply retail products to its customers. The company also engages in manufacturing activities; Aaron’s Inc. is vertically integrated due to its operations in retail and manufacturing sectors....
In an innovative organization, human resources – and not financial and physical capital – is an organization’s competitive edge, and management must maximize the output of highly educated workers. As the “organization man” becomes a dying species and workers owe their livelihoods primarily to professional training and brainpower rather than...
Executive Summery Dena’s salon is a professional beauty salon committed to providing every time highly customer’s satisfaction through its rendering outstanding service, organic and herbal products and delivering an enjoyable impression at a satisfactory price level ensuring a homely environment rather than artificial elegance. Dena’s salon also preserves a friendly,...
Service intelligence refers to the various techniques or strategies that companies or businesses use to obtain information on the developments in the markets they operate in (Rahul, Lakshmr & Salam 2003, vol. 3 pp. 32-52). In the context of e-marketing this information is usually obtained through online systems such as...
Introduction Businesses exist to provide what they find missing or under-endowed-with in a market that has not only existing customers but which also has the potential to grow its customer base. After identifying and retaining customers, business want to expand its territorial share, increase its profit returns and positively impact...
Introduction Water is one of the most important natural resources. Lives for plants and animals cannot go on when water is not available and this is the reason why some authors have written books and articles with the titles, “Water is Life”. Almost all lives on earth depend on water...
Introduction Marketing in itself is a simple concept that only requires the marketer to understand and meet the customer’s needs and desires. However, achieving this simple concept involves complex ideas with interdependent factors. This is because such factors are developed against the backdrop of several changes that define the nature...
Outline This study deals with the aspect of management model of Baumol in the context of Low Cost Airlines (LCA), with particular emphasis on the management theory of pricing as advocated by William Baumol. It is seen that the elasticity of demand does play an important role, as does the...
Executive summary The marketing plan relates to American Instant Incorporation which operates in the US food industry. The firm intends to extend its product lines by developing a new variety of instant tea, specifically green instant tea. A comprehensive situational analysis of the industry is conducted by considering a number...
Background of the company The Southwest Airline Company was incorporated in 1967 as Air Southwest Company adopting the current name later in 1971. The Dallas-based Southwest airline company was founded in 1966 by lawyer Herb Kelleher and business executive Rollin King. The company started to offer airline services within Texas....
Abstract This paper is presents a report from the purchasing manager to the CEO, Grandiose Motors, Mr. Felix Fabulous. The paper presents recommendations the purchasing developed by the purchasing manager regarding structuring the purchasing and inventory functions of the motor company. The recommendations were formulated from the company’s case study...
Introduction Cash is the amount of funds that is dispensable either in the bank; at hand or in the business but does not include accounts receivable or the value of property. This is the case because it takes cash either in the bank or at hand; to pay expenses like...
Introduction Hewlett-Packard (HP) is considered one of the first IT companies founded in the Silicon Valley. Founded in 1939, the company now operates in more than 170 countries around the world. The company ended the year 2009 with net revenues of $114.6 billion (Hewlett-Packard Development Company, 2010a). In 28 April,...
Campaign Finance Regulation Federal v. State Regulation This regulation covers how money that is spent on raised and spent election campaigns is raised. Election campaigns may involve either candidates for public office or initiatives or referenda. What they have in common is that the individuals or issues appear on a...
Introduction In a world that is extremely dynamic, business interactions are quickly turning to the idea of embracing electronic technology probably due to the advantage they present over the traditional method used in interaction. In the process of advancing this system, the evolution of virtual organization arose. This is a...
Objectives of the system The system under discussion should perform the following operations: registration, authentication and authorization of external and internal users. It should serve the interests of such stakeholders as customers, employees of the company, suppliers and related organizations. With its help, clients must be able to get access...
Introduction to the Non – Profit Organization – Singapore’s National Kidney Foundation Singapore’s National Kidney Foundation is a non for profit, charitable, organization which operates with the main purpose of helping people with kidney-related diseases or problems resolve their issues and educating the community in preventing such types of illnesses...
Introduction It is always necessary and recommended for a company to continually address issues related to employees as frequent as possible. There are various ways of accomplishing this necessary measure in the organization. Some of the major ways of addressing issues related to the level of job satisfaction in a...
Introduction In the Business to Consumer model, trade occurs when a client and a certain business are linked through an e-commerce site. This form of trade centers on straight sales and marketing to the final consumer. As espoused by (Chang, 2010) It is more expressed in comparison to business to...
Introduction of SABIC and ARAMCO companies SABIC is an abbreviation which stands for Saudi Basic Industries Corporation. It was founded in 1976 by Royal Decree. It has risen over time as identified where it has changed small fishing villages into modern industrial cities. The output of the company has been...
Introduction The European Union has emerged as a global actor as a result of European integration. EU policy systems are developed from various national policies for purposes of obtaining leverage and consensus on such issues as foreign affairs, economy, security, defense and immigration. The European Union continues to play an...
Abstract The purpose of this study is to bring to light the effects of the recession the world is facing at this juncture. The study will do a detailed analysis of how the crisis started, how it got spread to all the economies, and what was is role and responsibility...
Introduction Ageing is continually becoming a dominant factor for consideration in many countries around the world. Analysts point out that this problem is overtaking gender as a factor the outstanding factor in workforce diversity in many countries. Singapore is not an exception. With a low fertility rate coupled up with...
Introduction Leadership, this is a process by which an individual is able to make an impact on others so as to achieve a goal and be able to direct people in a way that will make them unified and coherent. For a person to be a good leader they are...
Introduction What do Microsoft Corporation, Marks & Spencer and Mambo Graphics have in common? One thing that made them related with each other is that they were known in their own fields and achieved more than what they expected. This, they owe to the power of outsourcing. They did not...
Introduction According to the book by Barnes (2002), Strategic planning refers to the process in which a company, individual person or an organization identifies the point in which it wishes to reach at a specific future date as well as the means to get there. Further, Roger (1988) argues that,...
The word Strategic is an adjective derived from the word Strategy. The word strategy refers to a plan or actions based on the plan with the aim of achieving a particular goal or goals. A business strategy refers to how the business plans to achieve its long-term objectives. Johnson and...
Executive Summary Gulf Falcon Air-conditioning Systems Fixing (G.F.A.S.F.) is a small company, which specializes in package system split & Sheller systems. G.F.A.S.F Started as a small company in 2006 with its offices situated in Dubai. G.F.A.S.F has the capability to implement its strategies and also conduct a careful market analysis...
Executive Summary Change management is a word that may appear to be a cliché and straightforward act, process, of instances of transforming or being transformed.. To them, change management relates to the composition outward form, and they further suggest that for a successful large-scale transformation, there is need for integration...
Overview The adoption and use of group counselling has been one of most viable ways of reaching out for counselling needs of the vast majority and also in a more effective way. Nevertheless, this modality has its own share of challenges which are directly related to ethical issues surrounding the...
Introduction The morals of a person can determine how the individual can manage a business. A virtuous personality is most likely to make a good business manager as compared to someone who does not possess any virtue. However, though persons may share the same virtues, their leadership, and management styles...
Abstract For more than 5 decades, Denny’s is the most distinguished family restaurant in the U.S.A. Denny’s was a pictogram of discrimination in the past. However, they handled the situation very diplomatically. Denny’s had learned lessons from its past mistakes. The diversity and inclusion policy of Denny’s is integral and...
Introduction This paper will focus more on tribal marketing. To amicably define the word tribal marketing, it is important to discuss the various sections of the lecture series involved in this context. These series are as follows: Individualism, cool, and capitals. This module paper has also explained a series of...
General Research Integrated marketing communication is a vital concept in the management arena. The topic is intended to cover the various characteristics involving the nook and corner of intergrated communication in marketing which consists of advertising uses and benefits, sales promotion, the how’s and why’s in them, public relations and...
Executive Summary Before the customer knows what is in the product, he is first attracted by the packaging of the product; on the other hand, the packaging ensures that products are free from malfunctions. Some products need to be packed in certain way; thus packaging is both an element of...
Abstract This paper is a demonstration of the applicability of the marketing concepts to promote the website Magnolia Web Studio. The paper contains an overview of the general marketing concept, as well as the practical implementation in the specified case. The findings of this paper will provide the possibility to...
An analysis of the market in Cambridge An analysis of the market in Cambridge (the United Kingdom): In an executive summary in 2005 on retail trade analysis by Cambridge Chamber, Cambridge was to grow at annually. Cambridge is molding into a regional business hub that is worth a quarter of...
Introduction The American Red Cross is a charitable organization that offers urgent situation help, adversity relief and education within the United States. This organization is chosen as the U.S associate of the ‘International Federation of Red cross and Red Crescent Societies’. In addition to domestic adversity relief, the ARC provides...
Working Capital Management To manage working capital management Mr. Cold’s Ices has many financial issues that are affecting or will affect its operations. To begin with, this company has negative working capital as of 31st December 2008, meaning that the company is unable to meet current short-term financial obligations if...
Introduction Charles Schwab Company is an international brokerage firm that is based in San Francisco. Due to its wide range of operations and high number of clients seeking its services both as a financial advisor as well as an investment advisor, the company has opened quite a number of offices...
Abstract Subway is owned by the “Doctor’s Associates Inc., an American restaurant franchise that mainly sells submarine sandwiches, salads and personal pizzas” (Wilk 2006, p. 132). Currently, Subway records more than US$9.05 billion in sales every year, an indication of its success internationally. It is widely recognized as a health...
Introduction Etihad Airways Company is the UAE’s national airline. This company was set up in the year 2003 in the month of July by a Royal decree. The hub of this company is Abu Dhabi which is the capital city of UAE or the United Arab Emirates. The company officially...
Introduction McDonald’s restaurant is currently the biggest and most successful chain of restaurants that serves fast food to around fifty-eight million customers worldwide daily. This can is proven by the company’s share price which has been stable at around $ 50 per share and trading nearly 10 million shares per...
Executive Summary Wal-Mart Inc. has been in existence since 1962. The retail store chain has significantly expanded in the global market segments in Europe and America. Its powerful retail brand with “Everyday low price” slogan depicts its successful money-for-value pricing policy and strategy (Zook, &Graham 2006, p.15). However, it is...
Introduction The United States Postal Services is a constitutionally recognized mail carrier in the United States. It has operational offices in the entire country, and according to statistics, it is the second largest employer in the United States for civilians. Its main activity is to ensure that mail that is...
Introduction The objective of this portfolio is to examine the competitive position of a business organization in the market for particular goods or services with the combination of three specific tasks. Apple Inc. is chosen as a business organization to analyze its competitive position with the product of Mac in...
Introduction Motivation is a psychological feature that uplifts a person’s extent of commitment. It takes account of the aspects like reason, conduit, and sustainable performance in a fastidious committed direction. Motivating is course of action of the management to influencing peoples performance pedestal on this knowledge and experience. In this...
The objective of this report is to examine and make a critical analysis of the different human resources aspects connected with the expansion of an organization into international markets. This report presents the issues concerning the human resource issues in respect of an organization functioning on a hypothetical case in...
Privacy can be described as the absence of invasion or intrusion into the personal space of an individual (Hubbartt 1998, pp.20-21). The privacy of the people at the workplace has been a controversial subject for a very long time. The two major sides of the controversy are the employers and...
Statement of purpose The purpose of this article is to highlight the importance of human capital in organizational performance. Human capital is the capabilities of the individuals within a firm in addition to their knowledge skills and experience. These attributes are relevant in addressing the competencies required for a proper...
Executive Summery Recruiting a business analyst requires a through process that will ensure the candidate has a clear understanding of the organizational goals and strategies. The changes in the global business environment mean that every business should be strategic in its operations so as to ensure prudent approach to strategic...
It is said that creativity is the mother of invention. However, the same could be extended in business to highlight the fact that creativity is the mother of innovation which is the bedrock of the business organization’s success. This is to say that innovation is the spearhead for any business...
Executive summary This industry review is a study of the Korean air cargo handling service. It identifies the current operations and the challenges facing the airline. It will be outlining the operational efficiency, financial and workforce efficiency in the cargo handling service and the underlying factors behind a successful cargo...
Introduction Skelton truck lines limited is one of the Canadian companies that has established itself with trucking services. The company has established a reputation of being reliable. This is not only in Canada but also in other countries such as America and Europe. Although this has been the case, they...
Outline Introduction Compaq and Digital Equipment companies merged into one company in 2008. As a result of the new setup, Compaq shipped impressive 4.2 million units. But even as the company realizes these impressive results, there remains a dire need to streamline the use of the already installed information infrastructures...
Thirty years later LPP has become a global loved brand. (Lonely Planet, 2010) It has offices in Melbourne, London, and Oakland. They now have 500 staff members and 300 authors. They are so successful that BBC Worldwide acquired a 75% share in LPP and even though BBC becomes the primary...
Introduction Kool Kutz is a hairdressing company with branches across the country. The company’s major difficulty of operation deals with the sharing of information in all departments’ especially financial, staffing, wages and salaries and customer appointment. Communication of this information has been through e-mail once a week. Therefore, this situation...
Introduction The problem which the paper discusses is the financial crisis which started in Aug.2008. The problem of financial crisis is a somber phase in the global economy because of which the World is going down at a fast pace. The global financial crisis and the consequent economic recession gave...
Introduction Ryanair started its journey in 1985 with 25 employees and its first flight departure was from Ireland to London in April 1985. From 1990 until today, Ryanair established itself as a low fare and no-frills airline in Europe followed by the business model of South West Airline of the...
Introduction The latest financial crisis made it clear that the way how decisions are taken and implemented in a company can make the difference between success and failure in the market (Gomez-Mejia et al., 2008). Since the first problems were ‘spotted’ at the beginning of the century with governance failures...
Introduction In recent times, the concept of change management has gained popularity within most organizations and businesses. Change management has been defined as a systematic process of transforming individuals, teams and organizations with the aim of improving their performance (Wardale 2003, par. 3). Change management in business environments has the...
Introduction In the quest to globalize businesses, there have been ethical issues that have emerged from it. Some ethical issues that have been brought about by globalization have become a major concern due to the negative impacts it has on the social and economic life of the people inhabiting these...
Introduction The effects of the customer switching to another service provider are always negative, both revenue-reducing and cost-incurring. Consequently, the service providers are interested in preserving the continuing customers, attracting new audiences and making the name of the service provider a brand, indicating the high quality service. In order to...
Introduction Considering the options before BMW, it can be stated that the only pattern of change can be seen through increasing the effectiveness of the production and distribution. The latter can be seen through creating a responsive network of supply that will conform to the demands of the customer. The...
Introduction In healthcare organization like Omega House, organizational culture and structure of managerial relations influence performance and service quality. Thus, the uniqueness of this concept is that organizational culture can be interested and understood differently and have different implications for management practice. The aim of the research paper is to...
Introduction In recent years, the belief that a firm’s internal elements are more critical to its growth and sustainability than external factors has gained momentum. Many researchers have resorted to concentrating on this concept, often referred to as a resource-based view of a firm’s business strategy in management, marketing, internalization,...
Introduction Northern Rock is British Bank wholly owned by the British Government. The bank is located in New Castle, UK. , and was formerly identified as the Northern Rock Building Society. Creation of the society was in 1997 after being listed on the London Stock Exchange. The Northern Rock society...
