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Factors Leading to Job Satisfaction

Executive Summary Sustaining high levels of job satisfaction is a significant challenge for many organisations. However, a high level of job satisfaction is desirable for many managers because it positively influences organisational productivity. Researchers hold differing opinions regarding the factors that lead to job satisfaction and their influences on organisational...

Walmart Company Change Management

Introduction Walmart is one of the most successful companies which have demonstrated the use of the Nadler &Tushman’s congruence model to explain how inputs are successfully transformed into outputs in a competitive business environment. The model shows how organisational performance can be successfully achieved by putting inputs the functions of...

McDonald’s Company Performance Measurement

Introduction Performance management is an essential tool when it comes to the evaluation of the ability of an organisation to remain in business in the short and long term. According to Beechler and Woodward, profit-making organisations deploy profitability levels as measures of their performance (275). In this extent, profitability encompasses...

Information Technology Influence in Inventory Management

Introduction As technology has continued to change and improve over time, so to do the operational processes of corporations change along with it. In the case of inventory management, companies are no longer limited to processes involving log books, line of sight, and written labels to categorize and store products....

Motivation Role in Management

Introduction Motivation is the act of influencing someone to take an action to achieve a certain goal (Montana& Chanov, 2008). Motivation of employees depends on the nature of the job, the organization culture of the company and personal characteristics. In this case study, there are various theories that influence and...

Walt Disney Company Strategic Management

Company Overview The Walt Disney Company, headquartered in Burbank, CA, USA, is a diversified entertainment company operating worldwide. Operations are primarily conducted in the following regions: Asia Pacific, Europe, Latin America, and North America. The company employs approximately 149,000 people worldwide and recorded total revenues of $38,063 for the 2010...

Facebook’s Information Ethics and Privacy Issues

Introduction The Internet has brought so many benefits with it, including the ability to communicate instantly with the rest of the world at the click of a button. Many people have been able to trace their long lost friends through the social networking sites such as Facebook. This site has...

ISO Quality Standards implementation in ADWEA

Introduction One of the most prominent features of the current structural changes in the economy and the society is the growing significance of the service industry (Blind 163). Active participation in these structural changes presents a great challenge for the service sector. In addition to ensuring quality service provision, service...

Safe E-Commerce Over the Internet

Electronic commerce is the utilization of the internet to generate and execute business deals. Electronic commerce is a new area in global trade that involves trading of goods and services across borders electronically. It is the use of telecommunication networks to produce, advertise, or sell goods and services. With the...

Debts in United Arab Emirates

Introduction The United Arab Emirate’s debt has been rising sharply in recent years, from around US$17 billion in 2003, almost 19 percent of GDP, to US$184 billion in 20092. Of the debt, only a significant proportion can be traced directly to the public sector. A report by UBS bank notes...

Employee Relations

Introduction Employee relations refer to the body of work that is concerned with the maintaining of the relationships that exist between the employees and their employers, which contribute to acknowledgeable production and level of motivation. Employee relations concern itself with the prevention and solving of conflicts in which individuals are...

Business Ethics, Corporate Social Responsibility, and Moral

The moral is the thing which distinguishes human beings from animals. With the development of society, people created new principles, whose main aim was to control the behavior of a person in the community and coordinate his actions. That is why it is not surprising that the issue of moral...

Enron Company’s Business Ethics

Introduction White collar crime refers to the peaceful offense committed with the intention of gaining unlawful monetary benefits. There are several white collar crimes that can be committed. They include extortion, insider trading, money laundering, racketeering, securities fraud, and tax evasion. Enron Company was an American based energy company. It...

Altenaiji Group Logistics Operations Management

Itroduction to the study Operations management forms a core base for any organisation across all sectors. Operations management and logistics consist of several other fields, such as quality management, information system, logistics, product development and even human resource management. Operations cover performance, forecasting and delivery activities among others. In addition,...

Emirates NBD Company Strategies

Respondent’s demographic profile The researcher intended to obtain the view of customer focus from the Emirates NBD’s employees and customers. Subsequently, the researcher gathered data from 20 employees and 50 customers using the questionnaire illustrated in appendix 1. The research respondents considered were from diverse demographic characteristics with regard to...

Economic Diversification Strategy in Dubai

Abstract This paper analyzes the reasons behind the economic diversification strategy in Dubai and then proceeds to gauge the successes of this strategy in the emirate. The paper begins by defining diversification and demonstrating why it is a desirable strategy for many governments. It then notes that Dubai adopted this...

Corporate Social Responsibility on Customers

Introduction Corporate Social Responsibility (CSR) is one of the components of business practices that generate significant value to the firm. In fact, most firms illustrate the importance they attach to the practice due to its ability in value creation. While some studies indicate varying results on the relationship between CSR...

World Trade Organization Good and Bad Aspects

Introduction The World Trade Organization (WTO) is an international organization, which was established on January 1, 1995 as a predecessor to the GATT. The organization’s goal is to ensure optimal supervision and liberalization of international trade by regulating trade between member states. Furthermore, the WTO has formulated a framework, which...

Improving Employee Performance: Effective Training

Introduction In the current competitive markets, the need for business organizations to produce quality goods and services in order to meet the customer’s demands is high. The production of customer-oriented products is one of the major elements that enable firms to increase competitive advantage. In other words, organizations that maintain...

Porter’s Five Forces Model Industry Analysis

Using any industry with which you are familiar, please analyze the industry using Porter’s Five Forces Model Supplier power Suppliers in the smartphone industry play a very vital role which could affect prices at any given time. Microchips which are a key material in the manufacture of smartphones are supplied...

Ethics Program Development for Company

Introduction Mellow Monk attempts to demonstrate business ethics in the tea industry to be successful as an international organization. Through the application of a developed ethics program, the company goes on to develop so that it can meet the evolving ethical issues in the business setting. Through understanding the present...

Business Ethics and Ethical Decision Making

Business ethics involves choices and judgments about acceptable standards and principles of conduct that guide behavior of individuals and groups. Basic standards of business ethics are codified as laws and regulations to encourage organizations to conform to society’s expectations of business conduct. Business ethics requires individuals and organizations to accept...

Nintendo Company Strategy

Introduction Nintendo Company limited is a Japanese multinational corporation headquartered in Kyoto, Japan (Gamble & Thompson, 2010). Over the years, the company has developed into an influential video game console and software developing firm that produces and sales hardware and software for its video game systems (Liebeskind, 2003). The video...

Innovation Computers Company in US

Executive summary Innovation Computers is a multinational information technology company located in the United States of America. The company mainly deals with the provision of computer-related services, both software and hardware development and innovation of computing technology that are frequently used by large enterprises, small and medium-sized enterprises, education sectors,...

Business Globalization Impacts

In the contemporary world globalization is being studied and researched almost in every sphere of human life. Over the last several decades the process of globalization has created very serious impacts on such fields as science, communications, medicine and public health, politics and international relations, travelling, business and trades, finances...

Child-Targeted Marketing and Its Effects

Abstract Child-targeted advertising encompasses a number of marketing tactics and strategies that utilize a variety of communication channels to reach the younger consumers. It capitalizes on the children’s credulity and fascination with toys and action figures to lure them into buying their products. Companies employ various tactics, including sponsoring school...

The Coach Company’s Strategic Management Analysis

Introduction Background information Organizational growth and performance is always under the influence of strategic management, changes in organizational structures, policies, management and standards1. However, the process of implementing new ideas, concepts and business processes has to be efficient and effective in order to bring all the expected improvements. A number...

Lolous Company’s Marketing Plan

Executive Summary The gemstones and jewelry industry plays a very important role in the Indian economy, especially due to the popularity of these products in the country. Pearls are part of life in many Indian communities. Many companies are taking advantage of this market by investing in the farming of...

Coca Cola and Pepsi Companies Strategies

Introduction The soft drinks industry has grown immensely over the years as different industry players struggle to achieve market leadership and control over their competitors. The Coca Cola Company and PepsiCo are notably the global industry leaders as far as soft drinks are concerned. From high annual profits to huge...

Air Arabia Company Analysis

Brief background of Air Arabia Air Arabia is among the leading low-cost carriers in the global airline industry. The airline is mainly based at the Sharjah International Airport in the United Arab Emirates (UAE) (Air Arabia, 2012). The airline came into inception in 2003 after His Highness Dr. Sheik Mohammed...

Hawk Car Company’s Organisation and Behaviour

Background Organizational behavior refers to the study of the conduct of various persons working in an organization within the paradigm of operation of the organization. Organizational behavior is replicated in the organizational culture. Organizational culture refers to the values and norms that define the personality of a particular organization. Before...

Marketing Strategy for Avenue Park Accountants

Executive Summary Avenue Park Accountants (APA) is a newly formed small accounting firm that is based in Mott Haven Division in South Bronx. The services that the company offers include tax, management/cost accounting, QuickBooks, and premium client services (outsourcing services). With a targeted increase in bookkeeping services, the firm has...

E-Commerce Technologies in the La Donna Boutique

Abstract This paper discusses electronic commerce as a favorable technology that can be incorporated into the La Donna boutique-shopping platform. The boutique online shopping platform is not up to the standard. In turn, they are facing a lot of competition from other established competitors who have successfully applied technology in...

Casual Togs Company’s Management Problem

Abstract Casual Togs weaknesses are found in its organizational structure, its leadership, adopting change, and the use of technology. The firm has a weak organizational culture that supports neither the organization’s goals nor strategy. The firm lacks a formal employee reward system. It’s quality control is questionable because employees doubt...

Environmental Breaches

Introduction The term ‘Business Ethics’ refers to certain decent standards that guide the business and corporate behaviors to ensure an organization achieves its objectives. Just as there are standards and guidelines that determine the actions of a person, there are also standards that determine how a business or company should...

The Australian Economy

When addressing the economy of any country, it is imperative to highlight some of its basic details such as its geographical location as a way of hinting one on its accessibility as a fundamental determinant of its economy. The paper focuses on Australia, which is an island continent and a...

Alibaba Company and Counterfeit Goods Issue

The contemporary world is often characterized by its rapid development and growth in a variety of fields such as trades, communications, technologies, and science. E-commerce businesses are based on the advantages provided by all of these fields as they focus on trades accomplished by means of never stopping and ever-present...

“Apple’s New iPhones Start Selling in Stores” by Stacey & Kelly

Daniel Stacey and Ross Kelly observed that long lines and a new trend of the gray market for bigger screen phones marked Apple’s new iPhones debut. As expected, new phone models drew Apple fans outside retail stores (Stacey and Kelly). Global critics, however, noted that this year’s lines were generally...

Dell Technologies Mission, Vision and Values

What is the story? Dell started fast and strong. The original company was founded in 1984 when the founder was only a 19-year-old student at the University of Texas. Four years after the inception of the company, Michael Dell was selected Entrepreneur of the Year. Eight years after he started...

Pfizer Inc.’s Strategic and Operational Planning

Summary of Problems, Opportunities, Solutions Problem/Opportunity Identified Solution Identified [Where more than one solution is identified, list them in order of priority] 1. Failure to develop extensive globalized strategies for cooperation. 1. Reconsidering the company’s strategy to create a new perspective that allows a company to learn, research, and develop....

William Arruda and Developing Oneself as a Brand

William Arruda focuses on creating and developing oneself as a brand. The process of creating one self’s image is called personal branding. Arruda’s advice is that what makes one unique makes one successful. In other words, every person has endowed with exceptional strengths and abilities; attributes that make him/her stand...

Starbucks and BO’s Coffee Competitors

Customers and my competition Customers buy from my competitor because of two simple factors: branding, atmosphere, and affordability. Some of my main competitors include Starbucks and Bo’s Coffee within the Woodley Park area of Washington D.C. Both of these franchises are well known to the general public and, as such,...

“Wal-Mart’s $288 Billion Meeting” Article by Schlender

Summary of the article The article provides an analysis of the key characteristics that have made Wal-Mart the success that it is. Towards the end, however, discussion shifts to the weaknesses that the company has been facing, particularly in recent days. In the introductory paragraphs, the author introduces the origin...

Excalibur Engines and Knight Engines Companies’ Negotiations

Introductions It is with pleasure that the two firms come together at a negotiation table to discuss business. Excalibur Engines is one of the best engineering firms in the land. It is known for producing a fair standard of products to the market. It is upon this basis that we,...

Apple Inc.’s Supply Chain, Ethics, and Governance

Introduction Apple Company Inc. is one of the most successful manufacturers of the latest technology gadgets as far as the electronic equipment is concerned (Duhigg & Barboza 2012). The company has firms all over the world to quench the demand for the latest technology gadgets like iPad, iPhones, Macbook, and...

Managing People and Organizational Behaviour

Conflict and Negotiation Conflict defines the feeling a party has when they are under the impression their sentiments are not shared or criticized negatively by others. Since the 1990s, people have argued that certain levels of conflict may be beneficial, since the reexamining of assumptions, creates energized workplace debates. This...

The U.S. Small Business Organization Documents

Accuracy The author of the document is SBA (The U.S. Small Business Organization). There are four ways through which the author can be contacted: By Mail. By the phone. By Email. At their local office. The purpose of the document is to give information and services based on the various...

Internationalization of Business: Management Report

Introduction Elecdyne is a SME in Japan Tokyo. The company was started in 1990, and has grown from having 5 employees to 100 employees. Its products include televisions, VCRs, and DVD players among others. The company uses technology licensed from Japanese and European multinationals. It is currently markets only in...

Competitive Job: Security Consultant/Manager

In the modern competitive global labor market, a specialist of every profession should be proficient in a set of qualities for the sake of gaining a competitive job. To make the competition process more transparent, one can scan the job offers and resumes available in a certain professional field, and...

Toyota Company: Mission, Vision and Stakeholders

Toyota Company objective In its operation, Toyota is committed to its mission of becoming the market leader with regard to production of cars. The resultant effect is that the shareholders’ returns will be enhanced. The firm appreciates that this can only be achieved if its customers are satisfied. Additionally, the...

Accountancy and Its Professionalism

Introduction Professionalism is a very critical aspect in different career fields. Professionalism entails the competence or skill that is expected of a professional in a particular field. It could also be defined as the expertness that is portrayed by a professional individual. A professional on the other hand is a...

Sikorsky Aircraft Corporation: Quality Assurance Work

Introduction Working for the Sikorsky Aircraft Corporation is an extremely challenging yet very fascinating job in that it provides a plethora of opportunities for professional growth and helps train the skills that are considered vital for any member of a Quality Assurance Department. Allowing for determining the quality of the...

Forecasting Using Quantitative and Qualitative Techniques

Introduction Modern world companies face challenges in making crucial decisions that affect their future under unpredictable circumstances. This requires decision-makers to have an understanding in a business environment, including the competition and demand of their products to come up with achievable goals (Chambers, Johnston, & Slack., 2010). When a company...

Managers and Members of Organizations and Their Roles

Management characteristics Management is a very important part of today’s society, both the commercial and noncommercial world usually requires that individuals exhibit some degree of management skills while dealing with day to day issues. Many business units are organizations and since organizations are put in place for specific purposes, run...

Business Transformation: Innovation, Creativity and Design

Innovation Innovation can simply mean the introduction of a new thing or idea that is better than the old one or a modification of the old one. This ability to improve old things or to come up with new things that stand out is referred to as creativity. In creativity,...

Multiparty Negotiations: Trust and Reputation

Explain how you would develop effective negotiating teamwork on multiparty negotiations. Outline the actions you would take and why these would be effective The first process will be to focus on individual skills that make a good negotiator. These skills should be cultivated at all costs since they form essential...

Negotiation and Conflict Resolution

Negotiation and Conflicts Integration of defusing technique – This entails agreeing with the other party without compromising individual basic principles. Diffusing technique is effective considering the existence of differences amongst individuals. This will aid in establishing calmness between the parties thus establishing a strong base for conflict resolution (Barker &...

Grammar Mistakes in Business Writing

The error of apostrophe and word misuse The mistake in the ad sentence is the use of moms. Moms should be capitalized only when it is being used as a noun, for instance, ‘your Mom’ but then ‘I called mom.’ Another issue with the statement is the use of the...

Brand Management Issues in Organizations

LLBean guarantees that its products will last forever. What features of a pair of pants from LLBean would be an actual product, and which would be part of the associated services? A pair of pants bought at the LL Bean store constitutes the actual product. The actual product refers to...

Organizational Goals Concept

Introduction Organizational goals are implemented to assist organizations in realizing its objectives. The organizations goals are organized into three distinct groups that is corporate, departmental and individuals. However, whatever the groupings, the eventual basis for setting organization goals is to assist in providing the right direction for an organization towards...

Drapers Company and Trade Union’s Negotiations

The intentions of the management The management of Drapers intends to introduce the following changes: Increase in the working week (45 hours). This new policy will contribute to the increased productivity of an enterprise and bring extra revenues to the workers. Additional five workers’ hours will bring £75 per week...

Budgeting and Performance Information in Business

Budgeting Purpose for budgets A business budget is a key asset that makes it possible for business goals to be attained. There are many goals that any established business plans to achieve when a business budget is created and executed. The main purposes for the creation of a budget in...

Miami School District’s Negotiation with Parents

Introduction The Miami school district intends to engage in change its school’s boundaries for purposes of service efficiency. The move to redraw the boundary has been submitted for implementation but parents are not pleased with the idea. The parents are not happy with the suggestions and do not believe that...

Leadership, CEO’s Discretion and Organizational Change

Introduction Several factors determine the level of effectiveness within an organization. The nature of leadership within an organization represents an important aspect that is given priority in the process of analyzing organization performances. Strategic leadership has got a great influence on the overall effectiveness of any organization. This is because...

Wal-Mart Is Good for the Economy: Reich & Semmens

Introduction The controversy, surrounding Wal-Mart’s business practices, has remained the subject of the public’s attention for quite some time. This controversy is being concerned with the fact that according to many political activists, America’s largest retailer conducts business in a clearly unethical manner. Nevertheless, as time goes on, the sheer...

Seniors at Home Food Service Organization’s Plans

Seniors at Home Food Service is a hypothetical organization concerned with the welfare of the elderly in society. Its strategic plan is to end hunger among seniors by the year 2016. The organization is committed to ensuring that the seniors are free from hunger by the year 2016, and to...

Tyco International Ltd.’s Management Planning

This report has selected Tyco International to discuss the planning function of management, the impact of those legal issues, ethics, and corporate social responsibility of management and three factors such as present market condition, an adaptation of advanced technology and corporate Governance Practice those influence the company’s planning function. However,...

Corporate Governance Models in the UK and the US

Introduction Corporate governance is identified as a set of rules, laws, and regulations that are interwoven with the common law and help govern a company’s day-to-day business practices (Mitchell 13). Typically, corporate governance revolves around several parameters, which include the relationships between different stakeholders and shareholders, the community, the government,...

Corporate Governance: Agency and Stewardship Theories

Introduction Corporate governance stands for a system of internal laws, rules, and practices, which are used to control and govern the decisions made by the company’s employees and managers in the scope of day-to-day activity. Various forms of corporate governance existed long before the appearance of the definition and various...

True Religion Jeans Brand Management Analysis

Introduction As a brand that produces and markets premium jeans, True Religion managed to maintain a recognizable image despite the market being crowded by competitors such as 7 for All Mankind, Levi’s, Citizens of Humanity, and others. The high brand equity in both South-East Asia and the United States helps...

Organization X Applying Change Concepts and Theories

Introduction Organization X is one of the leading multinational companies in the United States. With close to 3 billion USD market share both locally and internationally, this company runs affiliate businesses in the computer, information, financial services, and manufacturing industries (Schawbel, 2015). The successful management of change in Organization X...

Fast-Food Company’s Organizational Change

Company X has been in operations for almost three decades as a fast food business with various products such as fries, burgers, hamburger, and soft drinks. At present, the company is a top brand in the US market and other regions such as Mexico, part of Europe, and Asia. In...

UAE Airline Company’s Change Management

Organizations that operate in the present-day competitive business environment cannot ignore the significance of embracing various change concepts to remain operational and profitable. This paper focuses on Organization X, which is an airline company that traces its roots in Dubai, the United Arab Emirates. This corporation has experienced considerable changes...

Mattel Inc.’s Transformational Vision

The Development of Transformational Vision Statement The Vision Statement The vision of Mattel is to serve as a global inspirational leader for youths around the world, to create products that will motivate children to develop and learn through play, and to continuously innovate and improve the company’s product line. Our...

Benefit-Cost Ratio Analysis for Equipment Purchasing

Benefit/Cost Ratio The benefit/cost ratio analysis is a financial metric used to estimate the total value of money for a given project or acquisition (Burton & Jermakowicz, 2015). It is analyzed relative to the total cost of a business venture. In other words, it takes into account the amount of...

Samsung Group’s Entry Modes into Global Market

Introduction This paper underscores the importance of aligning business goals with market dynamics in international trade. The document is divided into two sections. The first one outlines a short list of characteristics of four types of companies that plan to enter foreign markets to expand their businesses. Samsung is selected...

Legitimating of Learning in Organizational Change

Introduction Organizational change entails the development of new strategies that seek to positively alter the way a particular business performs. The goal is to move towards a desired future position. However, the adoption of new ways of operating or executing organizational business plans requires interested stakeholders to be well equipped...

Corporate Financing in Long and Short Terms

Introduction Corporate finance is an area of management that focuses on how corporations get access to funds they need and how they are budgeted to address both long-term and short-term goals. Bodmer (2015) defines corporate finance as “the area of finance dealing with sources of funding and the capital structure...

Marketing Strategies in Small Business

Introduction In recent years, small businesses have become increasingly important to national economies because of their high contributions to Gross Domestic Products (GDPs). Their importance is partly supported by their versatility and flexibility. Marketing is a key part of their success and it emerges as the functional area of business...

Types of Business: Benefits and Limitations

Business Informative Report This descriptive report discusses the types of business and their benefits and limitations. It provides examples to clarify the main purpose of accounting for various business types. The information regarding different sources of finance is also provided in this report to explain their characteristics. The two strands...

Approaches to Deliver Negative Messages

Introduction Business organizations are established to earn profits and increase shareholders’ value. These goals can only be realized when companies implement powerful business models. However, the initiated models and business strategies might not always work perfectly. This is the reason why increased employee turnover, reduced profits, and lawsuits are common...

Partnership Versus Corporation

Nowadays, the sphere of business is developing quickly, and numerous organizations operate worldwide. For example, it is not difficult to establish a sole business or limited liability company. However, many business owners prefer partnerships and corporations. This paper will focus on the latter two types of organizations and will discuss...

China Southern Airlines and Monkey Transportation

Introduction China Southern Airlines is the largest airline company in China. Their transportation services have been utilized by many industries. For decades, Chinese Southern Airlines has been the primary choice for passenger and cargo transportation out of China. However, their lack of care toward international law and ethics has resulted...

China Southern Airlines Against Shark Finning

Nowadays, much attention is paid to the problem of shark finning around the world. Millions of sharks are killed annually for their fins, and many of them are dropped back to the ocean finless where they die because of suffocation. In many countries, the idea of shark finning remains illegal...

Transparency in Kuwaiti Corporate Governance and Stock Market

Introduction In the wake of recent scandals associated with large and influential corporations on both sides of the globe, the issue of corporate governance is becoming more and more prevalent. Full transparency and disclosure of financial operations are necessary for the long-term survivability of large companies, as these practices prevent...

Organizational Development and Change in Multinationals

Introduction The current report provides a review of a recent organizational development and change practice carried out in a multinational company. The initial purpose of this research is to examine the change implementation and the challenges that accompanied it. The report likewise attempts to provide some valuable recommendations for organizations...

Capacity Planning in Operations Management

Definition Although there are different ways of defining or describing capacity planning, one aspect is common in all the definitions. Capacity planning is globally defined as the ability to deliver something in a specific period of time. The phrase adds different dimensions which cover the skill to hold, receive, store...

Performance Management and Strategic Planning

Executive summary The essence of the present study is to establish ways in which the process of performance management and the link between performance management and strategic planning can be improved. To achieve this objective, 20 study participants from 10 organizations located within New York will be selected. To collect...

Corporate Responsibility in Globalized Business Environment

Introduction Globalization has led to the advancement of communication channels as well as technology. In order for organizations to function well, they ought to be aware of the framework in which they operate. Members of the economies should come up with regulations to prevent the rise of conflicts. The paper...

Mission and Vision Statements and Realistic Criteria

Introduction A mission statement reflects the fundamental purpose for the existence of an organization. On the other hand, a vision statement complements and enhances an organization’s mission statement. This paper looks at five criteria that are crucial to devising good mission statements. Criteria for writing a mission statement It is...

Forecasting in Operations Management

Introduction Porter (2011) states that operations management is a function in organizations that is concerned with the management of resources needed in the production and delivery of goods and services. Since all organizations, whether large or small, private or public, profit oriented or non-profit making, produce goods and services, it...

BlackBerry Brand Management and Competition

Brand refers to the name or symbol that differentiates products or services. A brand has either intangible or tangible characteristics. Branding refers to the process that businesses use to differentiating their products or services. Different producers use different components of product mix for marketing their products and services. Branding influences...

Brand Management for Ireland’s Tourism Industry

Introduction Ireland is country in Europe continent and is approximately 275 km2. The country is a leader in tourism and friendly investment atmosphere. Over the last six years, the country has faced economic uncertainty and low tourist turn out due to global economic meltdown. Therefore, it is essential to review...

Enterprise Resource Planning

Companies have to use their resources efficiently to remain competitive and offer a unique product or service to their customers. The modern developments within the information technology industry allow organizations to use computers and cloud-based sources for many of their daily tasks. Enterprise resource planning (ERP) systems help these establishments...

Vodafone Company’s Global Strategy and Mission

Introduction Vodafone is one of the largest telecommunication companies in the United Kingdom (UK). Headquartered in London, the company has expanded its global presence to more than a dozen countries. Currently, its market outreach spreads throughout Asia, Africa, Europe, and Oceania (Vodafone 2017). Established in 1982, Vodafone provides different products...

Deutsche Bank’s Financial History

Introduction Founded in 1870, Deutsche Bank has a long history of failure and success throughout meeting its paramount goal of connecting Germany and the rest of the world in the context of financial operations. The crisis of 2008, a striking event that affected all banks, led to the collapse of...

Global Financial System: Functions and Risks

Introduction Globalization has not only become one of the most defining forces of the 21st century but also one of the most impactful drivers of change in the financial sector.1 Several players are involved in the global financial system. Some of them include financial institutions, intergovernmental institutions, and central banks.2...

Small and Medium Scale Enterprises: Access to Finance

Introduction Business standards and quality of management are principal areas of changes through which nations can enhance their financial status. Improving the ease of doing business can be achieved through measures that stimulate significant benefits. Small and medium scale enterprises (SMEs) are engines of development, growth, employment, and social union...

Apple Company’s Marketing Research

Apple Inc. is one of the leading technology companies in the world, and its success depends on the focus on innovation in developing electronic devices and software. To contribute to the company’s further growth and winning the larger market share, it is necessary to identify a new specific product that...

Nissan and Infiniti Companies Branding

The practice of a company presenting different brands as separate from each other to attract multiple customer niches is common in the automotive industry. For example, the case of Nissan (the parent company) and Infinity (the brand extension) shows how business focused on the lower and middle price segment can...