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Social Media Marketing Strategy

Abstract While firms strive to survive by gaining a significant market share and to position their products in the market with the ultimate aim of generating sufficient profits to sustain their survival, research has demonstrated that the marketing approach adopted by these firms underlies the strength of their positions in...

E-Commerce Impact on Business Practices

Introduction E-commerce is among the rapidly growing industries across the world and is one of the fast evolving areas of national and international trade. The internet has become an extremely powerful tool for conducting business electronically and it has had an intense effect on the way business is conducted. The...

Responsibilities in the Employer-Employee Relationship

The fundamentals of the employer-employee relationship When speaking about the employer-employee relationship, it is necessary to highlight the fundamentals of successful cooperation. First of all, one is to keep in mind that both sides (the boss and the employee) should understand the importance of ethics. In other words, being ethical...

Enterprise Resource Planning System

Abstract This research paper investigates Enterprise Resource Planning (ERP) system. It reviews the literature on the subject and provides information on the use and vendor of the software. ERP system incorporates different business functions in an organization with a central software application. The system allows sharing of information, increase efficiency,...

IPad: Advertising Knowledge and Application

Introduction For people to buy any product, they need first to be motivated. The seller has to create a want in customers. It is difficult for any business to make significant sales without informing customers about the availability of the products it is offering. This is where advertisement comes in....

Barclays Company Marketing Plan

Introduction The financial services sector is very dynamic and volatile and requires the need to adopt effective business-level strategies in order for the Barclays to turn out successful in the future (Darmon, 2007). In the light of this, marketing plans comes in handy in order to address future challenges and...

The Wonthaggi Desalination Plant Ethical Issues

Executive Summary When advancing businesses or projects, it is important not to forget the consequences of the proposed project. This is because there are impacts, either on the environment or on individual lives or a community, that are caused by every endeavour. Construction of the Wonthaggi Desalination Plant (WDP) is...

BP Company: Ethical and Social Responsibility

Some of the core ethical and social responsibility issues presented by BP’s behaviour During the investigation, it emerged that BP engineers were in a hurry to reduce costs and delay. In addition, they had also cut corners on good design, safety features, and safety tests. Obviously, the company failed to...

Decision Making: Influences of Irrational Forces

Individuals engage in the process of decision making in their daily lives without necessarily thinking, hesitating, worrying, or backtracking. In case the desired interests are not being achieved, the chances are high that panic, uncertainty, self-doubt, and anxiety come in to disrupt the process. Decision-making entails going through various existing...

The Chocolala Company New Product Development

Executive summary This research paper captures the need for the creation of a product that satisfies the requirements of a new market. It examines the manner in which a new product development team of the Chocolala Company defines its strategy for the project. The team evaluates the company’s internal strengths,...

Etihad Airways Company’ Supply Chains and Logistics

Introduction As the assistant for the Logistics and Operations Manager, I find it prudent to develop cost and management plans that correlate with the strategic plan of the Etihad Airways. The main idea is to develop a unique formula that would give the airline a competitive advantage over other rival...

Innovation Planning and Design

Introduction Every organization requires its employees to be innovative. Innovation is one of the most crucial determinants of success in an organization because stiff competition is always inevitable in most industries. Therefore, every organization in a given business segment usually aims at being innovative to remain competitive in the market....

Women and Men Leadership Styles Comparison

Introduction Many organizations, as well as societies, are in need of different leadership styles to achieve their desired interests. The modern day feminists accuse the existence of the glass ceiling because it impedes the chances of women ascending to higher positions, but this article would be concerned with gender differences...

Working Environment’ Relationship: Conflict Management

Abstract Conflicts in the work environment fall into two broad categories, namely destructive and constructive conflicts. Destructive conflicts involve personality clashes when people fail to have the same opinion. Constructive conflicts occur when people view differently any decisions and ideas that relate to a given job or set of tasks....

Inventory Systems: Types and Control

Abstract An inventory system keeps a record of all the movements (orders, sales and transfers) of a company’s raw material, products and other inventories such as office furniture. By having a proper inventory system, businesses can streamline their orders and sales. Selection of an appropriate inventory system depends on the...

The CEO-to-Worker Pay-Ratio Concept

Introduction Sustainable development is vital in business environment. Reflectively, this concept defines feasibility of a company and its solvency within a specified period of time, as part of the pillars of the organizational corporate governance. In the business environment, sustainability is affected by forces in the market, decision science, corporate...

The Wal-Mart Supermarket’ Mission and Vision

Introduction The mission of the Wal-Mart is to be a superstore with quality products and services that saves money to customers. The core values within the mission statement are reliability, professionalism, confidentiality, team work, and ethical business. The business vision for the Wal-Mart Store is designed to continually build sustainable...

Steve Jobs: Leadership and Decision Making Styles

Introduction A good manager must be a good leader because these two things have a lot of similarities that make it difficult for people to differentiate them. Managing organizations and making them successful is not an easy task and it requires individuals that are ready, interested and prepared to find...

Leadership Style and Change: Theory and Practice

Introduction Leadership is critical in the success of the organisation. In other words, the successes of the organisation depend entirely on its leadership characteristics particularly in the change management. Essentially, organisations need to have a leadership style that would enable increased attainment of the desired outcome (Mullins, 2013). In addition,...

Leaders and Followers: Roles and Influences

What are the specific roles leaders and followers have within business organizations? Drastic changes have occurred in the last few years in the position and duties of the leaders within the company or business establishments. Before these changes, the role of a leader was quite explicit: the person in charge...

Leadership Behavior, Traits and Skills

Leadership is a broad and complicated term, by which different people understand different concepts. Even in the literature, very controversial viewpoints can be found. So, how leadership should be defined? How does it differ from management? Is it possible to become a leader, or do you have to be a...

Car Mechanical Services Industry Customer Satisfaction

Abstract There are a lot of various organizations in the mechanical services industry. They are constantly altering their services to meet the customers’ demands and expectations and to satisfy them. Service quality is the evaluation of the services by the consumers. Within a framework of the mechanical services industry, we...

Marketing: Social Media Impacts

Introduction Businesses are embracing social media because they realize that conventional forms of online marketing are becoming inefficient. Consumers have increased their preferences for online media and are reducing their interest in traditional media. Customers trust other internet users. It is also easier to engage a large audience in social...

Location-Based Marketing: Issues and Trends

Executive Summary Key Findings The current report aims at investigating location-based marketing as the method of introducing and promoting different goods and services, taking into consideration the location that connects a potential customer and a seller. There are many ways of how to inform a customer about new offers, and...

Practice and Learning Organisations Communities

Introduction The contemporary world has been characterised by simple and complex organisational structures that define the organisation’s mission and goals. In the organisational setting, the human factor works differently, as described in the working manuals, training programs, job descriptions, and organisational charts. In most cases, organisations rely on the working...

E-Commerce Strategy in the United Arab Emirates

Introduction E-commerce is gaining popularity in the United Arab Emirates, and many firms are now taking advantage of internet technology to reach out to customers. According to Smith (78), the government of the United Arab Emirates has been supporting the growth of information technology both financially and morally. As a...

Dell Incorporation Segmentation and Target Market

Background: Dell Incorporation Dell Incorporation (Dell, Inc.) was established in 1984 as PC’s Limited by Michael Dell. Nowadays, scope of Dell, Inc. products and services include PCs, servers, networking, and storage-related services. According to Hughess (2013), “Dell’s impact on the overall IT marketplace is substantial, with corporate revenue of almost...

The Emirates and the Etihad Airline Companies

Emirates The Emirates in an international airline company based in the United Arab Emirates, with its main operations hub in Dubai and air flight routes to more than 142 destinations in the world’s five continents. As one of the big Gulf airlines, the Emirates has established its brand across the...

The Apple Company: Organisation Theory and Design

Introduction Organisation theory and design is a business field that describes various tools used to assess the probability of achieving corporate goals. It helps business leaders align various aspects such as globalisation, changing employee needs, and competitive market environments among others with the desired organisational goals with a view of...

A Leader and a Follower in a Business Organization

Introduction One can either be a leader or a follower since these are merely two sides of the same coin. Both agents are dependent on each other in a lot of ways since there can never be a leader without a follower. In the same way, there cannot be a...

Labour Relations: Collective Bargaining

Introduction Collective bargaining is a method that is vital in dispute resolution in the workplace. It entails a democratic and civilised process of solving work-related problems, which considers employees grievances and employer concerns in a bid to find amicable solutions. Collective bargaining aims at addressing employee issues via their employers,...

Leadership Impact on an Organization’s Performance

Introduction Leadership is a factor that can determine how organizations will perform. Much of the organization’s output and achievement rely on its leaders because of the influence such leaders wield on their subordinates. This paper explores the insights of leaders about how their leadership impacts organizational performance. It is worthwhile...

The Google Company’s Management

Introduction Two Standford University’s PhD students — Larry Page and Sergey Brin, founded the company in 1998 as a search engine unit (Stross, 2008). Google Inc. is a technology company based in Mountain View, California. It initially took off as an internet search-engine unit, but has since emerged as a...

Emirates Airline Company Corporate Identity

Abstract Corporate identity is a concept, which reveals how an organisation portrays itself in ways that it can be differentiated from other rivals in the industry. It refers to the mode of communication culture and symbols that are specific to the company. Corporate identity is closely linked to the corporate...

Cultural Interactions in International Business

Introduction The 21st Century has witnessed integration and increased cultural interaction among people on a previously unprecedented scale. This frequent interaction between people from varied countries and cultures has risen mostly as a result of the advances that have been made in transport and communication technologies (Gudykunst & Mody 2002,...

Cultural Factors in International Business

Introduction It is certain that firms nowadays deal with the realism of cultural range on both intercontinental business and within their associations. The term international commerce or business jointly expresses all commercial operations occurring between two nations at the minimum. These may encompass both private, as well as government businesses....

Business Planning Process and Enterprise

Introduction A business plan is a vital component in the operation of a firm. According to Rhoda Abrams a financial advice expert and Eugene Kleiner, a venture capital specialist (2003, p. 1), a business plan should be well conceived to ensure that the firm succeeds in the long term. In...

Business Plan and Entrepreneurial Activity

Business Plan Introduction A business plan is a formal plan of a set of business objectives, the factors that make the objectives attainable, and the plan for realizing those objectives. It may include background information about the firm or staff attempting to realize those objectives. Business plans may also aim...

Ethics and Social Responsibility in Decision Making

Abstract Whilst the primary objective of most business organizations is the making and maximization of profits, it is always good for companies and other business organizations to uphold ethics in their operations and generally be socially responsible. Despite this fact, some companies have faced insurmountable problems due to their failure...

Business Planning Process and Entrepreneurial Management

Introduction According to Sir Paul Judge, the Chairman of the Advisory Board of Judge Institute of Management Studies, University of Cambridge, any firm exists within the changing environment; thus, it has to detect and predict the external changes and react to them, as well as to implement the inner changes...

Blue Shark Company’s Marketing Plan

Executive summary The marketing plan relates to Blue Cap Limited which operates within the UAE beverage industry. In an effort to effectively penetrate the market, the firm intends to launch a new energy drink branded Blue Shark. The report entails a number of sections. The first section entails a situational...

Business Planning and Entrepreneurial Characteristics

Business Planning Process Introduction Before engaging on any business, an entrepreneur or business first has to identify a viable idea. In this case, an idea is feasible if it has the potential of bringing in profits, or meeting other set objectives. Objectives of the company or individual primarily set course...

Entrepreneurial Management: Business Plan and Skills

Business Planning Process Introduction It is of upmost importance for any entrepreneur to develop a well defined business plan before starting on a potentially viable project. A business plan is simply a detailed account of a proposed idea, and could be used by both businesses and individuals (Gartner & Bellamy...

The City of Dubai: History, Development and Challenges

Introduction and Purpose The city of Dubai has emerged as a home to more than 1.2 million people and forms the most populous city in the United Arab Emirates (Fazli 205). The city has continuously registered progressive growth in the recent past and the trend continues to grow rapidly towards...

Economic Decisions Making Process Among People

The process of making economic decisions is based on several principles. The principles define the circumstances under which the decisions take place and also the thought processes which guide persons as they engage in economic transactions. The most important principles include the need to make trade-offs: the existence of opportunity...

Google Company Organizational Ethics

Introduction External social forces have become significant drivers in corporate ethics. This is particularly right for corporations around the world. Corporations are expected to provide powerful consideration to social expectations in the field of general community participation and corporate responsibility. The digital era has imparted considerably to this improved significance...

International Management in Business Globalisation

Introduction Globalisation of industries has become one of the fundamental issues that have marked significant business transformations in the current days. Companies across the world are constantly seeking an international breakthrough and spending a substantial amount of money and time to enhance their global expansion (Deresky, 211). Particularly in the...

Starbucks Company Analysis: More Than a Cup of Coffee

Introduction The globalization phenomenon has enhanced even further the need for organizations to concentrate their business activities in more than one country. Various interests drive transnational corporations into expanding their markets and operations into foreign countries. This includes the need to widen the profit margins, the availability of raw materials...

Nice Fit Apparel Company’s Vision Integrity

It is important for an organization to have employees and stakeholders who believe in the integrity of the company’s vision. I would take several steps to make employees believe in the integrity of Nice Fit Apparel’s vision. First, I would develop an organizational culture that is based on values that...

Banking Service Sector Customer Care

Introduction Customer care service refers to “the provision of service to customers by business personnel before, during, and after the purchase of a product or service” (Mittal, Huppertz, and Khare 197). Customers are the businesses most valuable determinants of success. Therefore, businesses have the perception that the quality of customer...

Turner and Aramex Companies Logistics Issues

Introduction Successful production and service organizations incorporate into their operations a department that is principally dedicated to conducting logistics management. Such a department is designed to take charge in providing oversight for finances together with information movement from manufacturers all the way to wholesalers, retailers, and finally to the consumers...

Enron Company Scandal: Causes of the Bankruptcy

Modern age can be characterized by a great level of rivalry. With this in mind, it is possible to say that great effort should be made by a person or organization to remain successful and survive. Additionally, clear structure and organization are the main actors of successes. Enron Scandal can...

Apple Company: Investment in IT

Investment in IT has given the Apple Company a competitive advantage in terms of better performance delivery, creation of superior products, and real time customer relationship management. As part of the business intelligence at the Apple Company, the investment in research and development of the latest technology in the ‘Apple...

Impacts of Brand on Customer Purchasing Decisions

Introduction According to Mitchell (2006, p. 75), brand history ‘tells us how people used brand as a symbol of identification’. In the past, customers used brand name to differentiate products from different manufacturers. Today, customers not only use brand name to differentiate manufacturers, but also make purchasing decisions. A brand...

Sous and Pastry Chefs Functioning

It is obvious that people try to choose an occupation, which is interesting for them and which can give moral satisfaction. That is why they created new kinds of jobs for them to be able to realize their potential. Besides, there is a great number of different occupations in the...

Role of the Total Quality Management in Business

Executive Summary Is total quality management enough for competitive advantage? The aim of this paper is to clarify the elements of TQM that are relevant for competitive advantages and to evaluate whether TQM is all that firms need to enjoy competitive advantages. The paper relies on a review of other...

Apple Company Organizational Learning

Introduction Organizational learning refers to the process of generating, transferring, and sharing knowledge within an organization in order to improve the productivity, performance, and efficiency of employees (Argote, 2012). This knowledge is generated from the experiences of employees in their efforts to provide quality services to customers. Forms of knowledge...

Globalization and Poverty Eradication

The term globalization evokes different feelings in different people. There are those who view it as an opportunity to attain high living standards all over the world. On the other hand, there are those who consider it a tool for propagating inequalities. There is a consensus that global integration is...

Economic Budget Predictions

Introduction Governments have a responsibility to balance between their country’s expenditure and revenue by formulating and enacting monetary and fiscal policies. Moreover, governments should ensure that they balance between the application of the monetary and fiscal policies to stimulate economic growth. This assertion arises from the view that the implemented...

Apple Company Team Dynamics

Introduction Organizations are overly interested in hiring persons who can work effectively in a team environment. The goal is to ensure that decisions made by a given work group or team do not depend on the thoughts of one individual. Rather, they need to incorporate the perspectives of different people...

Total Quality Management in Supply Chain

Executive Summary Total quality management is a tool used by firms to enhance their production efficiency. This tool was developed in the 1970s in North America and it spread to Europe and other parts of the world. A number of quality management methods have emerged since then, but total quality...

Inventory Management in Supply Chain

Abstract The paper examines inventory management as a backbone of supply chain management. It provides an argument to support the claim and then proceeds to discuss other components of decision-making, system development and management in regards to the implementation of inventory management in different organization types. The paper only relies...

E-Business and E-Commerce: Difference Between Terms

Introduction Growth in the use of information technology has led to the development of e-business and e-commerce. Just like marketing includes sales of products, and sales do not necessarily include marketing, e-commerce is part of e-business, but e-business does not necessarily entail e-commerce. To understand the difference between e-business and...

Organizational Culture and Its Strategic Values

Strategic nature of organizational culture Organizational culture in a company is comprised of beliefs and espoused values that drive the employed toward assuming a specific behavior. Organizational culture can be effectively used as a strategic tool to influence higher levels of business performance for a business. Since organizational cultures are...

IKEA Company’s Organizational Culture Development

Company Story The IKEA Company specializes in home and office furniture. It offers customers practical, well-designed furniture solutions for all their needs. At the same time, it extends the services to storage, handling, and moving its products to make it easier for customers to get value for money and convenience...

Sea Treasures Company’s Change Models

Introduction In the contemporary business world, competition has intensified. Organizations are tasked with putting in place strategies to ensure that they stay relevant to the industry of operations. The competition necessitates the need to restructure the operations of business in order to remain profitable. According to Van Dijk (2009), organizations...

Flat Tax Rate Policy

Background The flat tax rate policy is a policy that has elicited mixed reactions from policymakers, politicians, taxpayers, and governments across the world. The controversy of the flat tax rate lies in the effects on economic growth and fairness among taxpayers. Fundamentally, the flat tax rate is a form of...

Alibaba Company Analysis

History and Mission Statement Alibaba is an online-based business that was founded in 1999 by Jack Ma. Ma, the company’s current chairman, named the business ‘Alibaba’ because the name was recognizable globally. Alibaba was the first company in China to deal with online business. The company was started in Jack...

Ethical Issues in the Use of Social Media in the Workplace

Introduction Technology influences interaction between people in the workplace. For instance, social media enables employees to exchange information via chartrooms. Although social media makes people more productive in the workplace, the paper confirms that it is often associated with various ethical issues that have to be addressed to maximize employee...

The U.S Banking Regulation

Introduction The global financial system was in the verge of collapsing during the fall of 2008, which imposed significant effects on the global credit system. This resulted to increasing calls for significant adjustments to be implemented in the financial regulatory system. During 2010 July, the United States Congress enacted a...

The Real Exchange Rate

International trade theories An effective evaluation of real exchange rate should be preceded by a brief discussion on some of the international trade theories. This is imperative because to begin with, the exchange rate is broadly defined as the price of various currencies in international currency markets and again because...

Islamic Banks Product Development

Abstract Islamic banking has gained immense popularity in all parts of the world. It has emerged as an alternative for conventional banking, which focuses on profit generation and does not give any regard to social welfare and distribution of wealth. Dubai Islamic Bank was the first Islamic bank in the...

Global and Asian Financial Crisis Comparison

Introduction The Asian economic crisis of 1997 and the global financial crisis of 2007-2008 are similar in several fronts, particularly in the failures by responsive governments to control and manage financial markets. Also, both the financial crises were blamed on the failure by various monetary institutions to manage financial risks....

Ethical Compliance in Business

Introduction Every company has a code of conduct that governs the operations in one way, or another. In fact, each company shares its values and rules to gauge the behavior of all employees. Scholars and non-scholars define ethical compliance as due diligence and the promotion of organizational culture, which encourages...

Louis Vuitton Company Business Ethics

Background of the company The Louis Vuitton is a multinational company based in France that was founded in 1854. The company is a renowned fashion house dealing with products such as sunglasses, fragrances, cosmetics, fashion apparel, and cloth distribution. Over the years, the company has spread its business activities across...

The Ritz-Carlton Hotel Company’s Quality of Services

The Ritz-Carlton trademark was founded by Cesar Ritz. The entrepreneur opened the first Carlton Hotel in London in 1899. During the Great Depression period, Johnson Company secured rights to the name of the hotel, and it was instrumental in developing entities under the name internationally. Marriott International purchased the Ritz-Carlton...

Lush Cosmetics Company Marketing Plan

Introduction There should be a good strategic foundation on which a marketing plan is based. A good marketing plan will give the company a competitive advantage (Jobber, 2012). This essay is a development of a marketing plan for Lush Cosmetics, which is based in the United Kingdom; however, it has...

Online Decision Making Process and Consumer Behavior

Popularity of online shopping activities among consumers is a result of the progress of the Internet in a modern society. The online decision-making process includes stages which are typical for the general buying process, but the character of these stages is different. The consumer who prefers online purchasing activities concentrates...

Business Ethics and the Organization’s Responsibility

Abstract This paper explores the notions of business ethics and responsibility. The concepts of ethics and legislation are studied and compared. The ideas of business ethics and corporate social responsibility (CSR) are discussed; the key notions of business law, including business torts and employment legislation, are considered. The specific difficulties...

LensCrafters Company Strategic Management

Abstract The following paper examines LensCrafters Company to determine ways that globalization and technology have affected the company success. The discussion also analyses the mission and vision statements of the company to determine their effects on the company’s success. In addition, the paper analyses ways that the company can be...

Leadership Importance: Decision-Making Processes

Introduction Organizations always entrust managers with the responsibility of leading the employees based on effective decisions. However, to be an effective leaders, it is necessary for a manager to perform certain interpersonal roles such as being a leader, informational, and motivational roles. In addition, an organisation can perform effectively if...

Revenue Estimates in Budgets

Introduction Public budgeting can be described as the vital practice of revenue allocation for a given government or organization for it to achieve its economic and social obligations. Additionally, budgeting may consist of management of public expenditures in manner that will ensure that the most economic impact is realized (Chantrill,...

Treasury and Money Supply Functions in the US

Money is a form of medium of exchange used to purchase goods and services. It is the generally accepted unit of exchange, which is used to pay for purchases. Money is created in the mint by the federal bank of the country. Thus, the government issues coins and paper currency,...

Sexual Harassment at the Workplace Issue

Introduction People work in different organizations hence they spend most of their time there. It then follows that while at the workplace, they are likely to face various ethical dilemmas. Some of them occur on a regular basis and affect employees negatively. However, there are ways through which some of...

The WTO and the Failure of the Doha Rounds

The Doha Development Agenda The Doha Development Agenda is the current round of trade negotiations that involve members of the World Trade Organization. The negotiations were launched in November 2001 in Doha, Qatar. The major objective of Doha is reforming international trade by establishing reduced trade barriers and enhancing trade...

Safety Management System Concept

Introduction According to Stolzer, Halford, and Goglia (2011), safety management system (SMS) is a business management system that is used to help in the management of safety issues in an organization. It is an effective way that helps in the identification and control of risks. One of the features of...

Orange PLC’s Organizational Behavior and Negotiation

Introduction Orange PLC Company is one of the most profitable international companies in the global business arena. The company has its headquarters in New York. The New York branch has 250 employees in the three departments of production, marketing, human resource management. To survive and control a sizable share of...

Financial Crisis in the 2007-2008 Years

A financial crisis is one of the issues that have generated a heated debate among scholars and financial analysts for years. The 2007/08 financial crisis is one of the worst that has ever happened in the global economy. Many scholars and analysts employ various models and theories in explaining the...