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Financial Management

Nokia Corporation’s Financial Performance

A company’s ability to make profits and apply its principal business strategy is evaluated using financial performance. Additionally, evaluation is a crucial phrase that can be utilized in assessing the entire company’s financial health over a specific period. Investors and analysts frequently use financial performance to evaluate companies in the...

Management

Human Motivation and Change Management Concepts

Introduction This essay aims to explore critical concepts that influence organizational effectiveness. The paper is divided into parts, with part one exploring concepts related to human motivation and illustrating how they can be applied in organizations to improve employee performance. Here, theories of motivation developed by Herzberg and Maslow are...

Financial Management

Portfolio Management of Investment Industry

Introduction Portfolio management has an integral role to play in investment decisions. It is about building and overseeing various investments with financial gains and risk tolerance (Reilly & Brown, 2012). To make appropriate decisions, investors must understand the factors outside the business environment that can affect investment. For example, Russia’s...

Accounting

Cookie Business: Financial Analysis

Abstract The final project report focuses on the business analysis of six aspects of Cookie Business. It is a company that specializes in the production and sale of chocolate chips, sugar, and specialty, which had contribution margins per unit of 0.79, 0.69, and 3.23, respectively. The weighted average contribution margin...

Human Resource Management

Office Layout: Improving Employee Productivity

In the realities of the modern world, people spend a huge amount of time at work. To make their working process effective, there is a whole industry of office, business centers, the areas of which include the place of work itself as well as related premises such as cafeterias, studios,...

Economics

The Consumption of Coffee in the U.S.: Imports and Exports

Summary When considering the interplay between domestic and international markets, the latter can significantly affect the former, especially in the context of open markets. Therefore, it is important to look at the imported and exported goods in the context of a country to determine how opening up to international trade...

Economics

The Coffee & Tea Equilibrium Prices

Abstract This work will allow to observe the general picture of pricing in the market, and get acquainted with the process of establishing and changing equilibrium prices for interchangeable beverages tea and coffee. The initial prices of two products – tea and coffee, as well as their sales and demand...

Company Analysis

The Analysis of BMW Company

Introduction BMW is a German manufacturer of automobiles, motorcycles, engines, and bicycles. The company was founded by Carl Friedrich Rapp in October 1913, initially as a producer of aircraft engines (Moellers et al., 2019). BMW is considered by right to be the most reputable, famous vehicle brand; the headquarters of...

Human Resource Management

WeSellAnything Limited: Human Resource Management Assessment

Summary A human resource is a person who works within a confined company, takes care of human capital, and hires, trains, and fires to ensure the proper functioning of an organization. To guarantee that the business goals and objectives are met on schedule, an organization must utilize its human resources...

Leadership Styles

Discussion: Effective Leadership

Leadership is the process in which an individual takes responsibility for influencing other people to optimize their efforts and skills to ensure that they reach their targeted goals within an organization. An excellent goal of leadership entails helping individuals who are performing poorly to improve and encouraging the ones who...

Management

3M: The Lean Six Sigma Implementation

Benefits and Costs Total quality management approaches are steadily evolving according to challenges and differentiated according to the company’s objectives. They improve product quality by optimizing specific business processes and reducing the number of defects. Six Sigma is a differentiated approach used in this case study at 3M. 3M is...

Company Analysis

The Focus Logistics Firm’s Management Practices

Four Good Corporate Governance Practices The process through which businesses are managed and monitored is called “corporate governance.” Boards of directors, responsible for a company’s general administration, are the bodies that control companies. The shareholders have to select their directors and auditors and ensure an appropriate governance structure for corporate...

Management

Operations Management Capacity Planning and Control

Introduction Almost every business provides consumers with either a service or a product. In addition to helping a business attract clients, providing high-quality goods and services also fosters customer loyalty, boosts revenue, and offers it a competitive edge in the marketplace. Naturally, an essential component of every business is assuring...

Management

Measurement and Analysis in Management Discipline

Introduction Quantitative study methods emphasize objective calculations and the analytical, statistical, and numerical analysis of the data gained through polls, surveys, and interviews. They are also achieved by modifying previously collected statistical information using computing tools. It places a premium on collecting numerical data to explain it rather than focusing...

Human Resource Management

Building a Culture of Purpose in Modern Workspaces

Introduction Christopher Lueneburger, the managing director of Tower Brook, reminds organizations of the significance of innovation in recruiting workers in his book, the culture of Purpose. Lueneburger highlights the hiring process of employees as the primary concern affecting modern leaders in the evolving working environments and stresses the need to...

Leadership Styles

Servant Leadership at the United Way Organization

Introduction When it comes to running a business, adopting an effective leadership model is one of the most critical factors. Employees’ needs and empowerment are at the heart of the servant leadership paradigm, and it has become increasingly popular in recent years. Instead of the authoritarian structure of most businesses,...

Leadership Styles

Aspects of Leadership Theories

Introduction There are numerous views regarding how leadership functions, what qualities make for successful managers, and how to perform productively. Administrators can use a variety of management philosophies, and their effects change depending on the company they are in charge of and the sector they work in (Alloubani & Akhu-Zaheya,...

Human Resource Management

The Amazon Firm’s Human Resource Management

Introduction Building a solid and influential organizational culture is crucial for organizations that aim to establish business consistency and direction, guide informed decisions and actions, as well as encourage the workforce to reach their fullest potential. The examples of multinational corporations have been used by other companies to emulate their...

Human Resource Management

The Zappos Firm’s Human Resource Management

Introduction Zappos is a multinational company headquartered in Las Vegas, Nevada, United States. It is a company whose primary focus is ensuring customer satisfaction with its services. Zappos is a retail company selling shoes, clothing, handbags, and accessories via online platforms and possesses an easy-to-navigate website where customers access the...

Leadership Styles

J.C. Penney and Ron Johnson: A Case of Failed Leadership

Introduction Because it inspires, encourages, and sets an example for others, leadership is crucial to bringing about constructive change in the world. Leaders provide a vision, offer a course of action, and cultivate a close bond with their followers. They enable individuals to work together to accomplish amazing accomplishments as...

Company Analysis

Caterpillar Inc.: Company Evaluation

Overview Caterpillar Inc. is an American corporation that was founded in California in 1925 and is currently the world’s leading manufacturer of construction equipment. According to Caterpillar (n.d.a), the company also produces mining equipment, natural gas and diesel engines, diesel-electric locomotives, and industrial gas turbines. Caterpillar operates on all continents,...

Human Resource Management

Orange Motorway Services Ltd’s Human Resource Management

The strategic goal of HR service is to increase the company’s value by improving the efficiency of management of the most valuable resource of any organization, its capital – people. A modern HR director should understand the specifics of his company’s business as a whole and share the mission and...

Human Resource Management

An Intervention in Remote and Hybrid Work

Remote working, where employees work from home, has become a trend in today’s job market. However, it does have numerous disadvantages and risks. The main problem is that employees will be more affected by work anxiety and burnout, which can cause many issues like internet addiction. Remote working has changed...

Human Resource Management

The Catholic Charities Diocese of Cleveland Managing Diversity

Background The Diocese of Cleveland in the Northern Ohio area was founded in 1847 by Bishop Louis A. Rappe, who served for over three decades. He laid the foundation for the charity events that the organization runs as it seeks to provide help and create hope for the needy in...

Human Resource Management

Repairing Jobs That Fail to Satisfy

Due to subpar services, DrainFlow, a plumbing maintenance company in the USA, has been losing clients to rivals. Employee satisfaction is crucial in any workplace since it impacts many actions individuals engage in. When managers or owners of an organization cannot obtain satisfying performance from their staff, it truly affects...

Human Resource Management

Evidence-Based Human Resource Management

Introduction Human resource management is a department task in most organisations globally to recruit company employees and play an important role in developing the company workforce. The department identifies the gap within the organisation, which requires human resources and advertises them, and then recruits after evaluating the potential candidates with...

Human Resource Management

The Amazon Firm’s Performance Management System

Introduction Amazon’s culture and objectives demonstrate that Jeff Bezos, the corporation’s founder, embraces an unconventional strategy. It emphasizes a strong focus on satisfying clients’ needs to increase the company’s performance and growth. Employees are often compelled into an environment that encourages original thinking and is regarded as an alluring workplace...

Human Resource Management

Impact of Online Platforms on Recruitment

Review of Literature Recruitment is among the human resource elements that significantly impact an organization by bringing potential employees into an institution. Barreto and Alturas (2018) described recruitment as an activity conducted by an organization to bring new employees into the company. Recruitment is a necessary measure accompanied by the...

Management

BP Management During the Gulf Oil Spill

Introduction The BP oil leak, “Deepwater Horizon oil spill,” was the foulest in history, lasting about ninety days in the Gulf of Mexico in 2010. Its consequences are still felt after the oil was stopped from being released into the environment (Kanso et al., 2020). There have been other reportedly...

Management

Problem-Solving in the Workplace

Introduction Problem-solving in the workplace allows people to find successful solutions and management for unexpected and complex situations. Individuals with excellent problem-solving abilities employ both creative and analytical thinking to resolve issues in the office. The phenomenon is significant because it ensures employees take part in the psychological process of...

Management

Aspects of In-Person Audit Tests

Introduction The study will be contacted through an audit methodology, which will be comprised of correspondent and in-person tests. These two audit types can capture inequality, discrimination, and biases in the labor market (Portillo et al., 2020; Adamovic, 2020). In-person audit tests involve matching two people in terms of job-linked...

Company Analysis

Tim Hortons Fast-Food Restaurant Analysis

Introduction: Business Environment Tim Hortons is a global chain of fast-food restaurants with headquarters in Toronto, Canada. It offers coffee, donuts, and other fast food items, and with 4,846 locations across 14 countries as of 31 December 2018 in Canada, it was the biggest chain of quick-service restaurants. The company’s...

Human Resource Management

What Motivates Me as an Employee

Introduction Due to employees’ hard work, the efficient and high-quality work performed at the workplace should be attributed entirely to the employees. There is no such thing as a successful firm that does not rely on the efforts of its employees. People go to work in order to generate sufficient...

Human Resource Management

Leadership Competencies, Theories, and Models

Introduction: Leadership Competencies Today, society, its politics, economy, ideology and culture require a new type of leaders who interact optimally with people, possessing leadership qualities, capable of analysis, motivation, strategic thinking, creativity and efficiency. However, finding and employing competent professionals remains an urgent problem. Currently, many organizations operating in a...

Human Resource Management

Decent Work in Western Australia

Summary Decent work is productive work for men and women in conditions involving human dignity, security, equity, and freedom. The International Labor Organization (ILO) considers work decent when it ensures employment security and safe working conditions (European Commission, 2022). It further provides equal treatment and opportunities for everyone involved. ILO’s...

Company Analysis

A Comparison of the Business Models of Ufounders and LegalZoom

Introduction Spain’s essential business principles are saving face, family, closeness, and reluctance to risks. Spaniards are recognized for being more laid back than their European competitors and for having a strong sense of regional pride. Although hierarchies tend to be vertical and rank matters, persons at the third or fourth...

Company Analysis

International Business Environment: A Case Study of Huawei

Abstract The global market enables entrepreneurial individuals to create revenue outside their home country. Porter’s strategic model is formed like a diamond and comprises pieces that define Huawei’s case for international competitiveness inside a framework. Kalvin Lancaster and Paul Krugman popularized the concept of global strategic rivalry conflicts by concentrating...

Company Analysis

The Uber Taxi-Hailing Company’s Analysis

Problem Background The taxi-hailing industry had undergone a significant transformation since the inception of Uber in 2009 when it began operations in San Francisco. The founders of Uber, Garret Camp and Travis Kalanick, revolutionized the taxi industry by introducing an app-based substitute, which became a game-changer in how cabs operate...

Company Analysis

Vestas Wind Systems A/S SWOT Analysis

Introduction Most companies utilize the SWOT analysis tool to assess their market position. The strengths, weaknesses, opportunities, and threats that face the organizations are established. Vestas Wind Systems A/S, the world’s biggest wind turbine firm, is a well-accomplished company with plants in many countries. Expanding into an international market is...

Human Resource Management

Walmart: Performance Management and Training

Introduction Performance management is used by a wide range of companies, either formally with an organizational framework or informally with ongoing conversations. Performance management is the process of recognizing, evaluating, and improving an employee’s performance while ensuring it is in line with the firm’s strategic goals (Brown et al., 2019)....

Human Resource Management

Report on Richard Hackman’s Statement

Introduction Complex projects in an organization comprise an array of activities, tasks, and decisions that require a diverse skill pool for the project to be successfully implemented according to the set goals. In such projects, teams work on specific aspects to ensure that sharing ideas and collective energy makes the...

Economics

The UAE’s Humanitarian Action and Foreign Policy

Executive Summary The United Arab Emirates remain among the world’s top humanitarian aid donor in relation to its Gross National Income. Further, through the use of its soft power, the country has effectively won the interests of the international communities. This has led to the opening of the UAE to...

Business Analysis Case Study

Royal Bank of Scotland’s Organizational Problem Analysis

Introduction In essence, businesses remain constantly evolving, and with evolution, organizations should adapt to realize numerous challenges. Research offers that nearly 50% of organizational initiatives for amendments often do not succeed (Shrivastava et al., 2022). Problems with knowledge about planning, understanding the change process, and coordination, including executing transformation, contribute...

Company Analysis

Intrepid Bakers Ltd’s Strategic (SWOT) Analysis

Introduction The following assessment has scrutinized the environmental and SWOT analysis of Intrepid Bakers company. Under the macro-environmental analysis, this essay explains the impact of technological innovations, COVID-19, Brexit, and competition on the daily operations of Intrepid Bakers organization. Furthermore, in the microenvironmental analysis, the marketing strategies and customer acquisition...

Human Resource Management

Key Aspects of the Human Resource Management

Human Resource Strategies A competitive advantage refers to positioning an organization ahead of others to accomplish prevalence in low cost, innovation, worth, or quality. Regardless of the way this may seem to a corporation, it might be the single key to their growth, success as well as fiscal stability. There...

Human Resource Management

Recruitment and Selection of Staff

Introduction Recruitment is how organizations seek and obtain staff for their respective job positions. The length of the process varies with the organization and the need for the employee; is it an urgent position that needs to be filled, or is it one that can wait and go through the...

Human Resource Management

Recognizing the Importance of Diversity and Inclusion

Introduction It is hard to disagree that many internal concepts define the success and performance of companies, and the workplace environment is of particular importance. One way to improve it is to spread workplace diversity and inclusion awareness. Employers are responsible for how their workers treat each other, and eliminating...

Human Resource Management

Most Appropriate Tools for Selecting a General Manager at Tescol Mining Company

Executive Summary This report contains six sections centered on some of the main tools and methods that can be easily adopted by human resource managers in their hiring practices. In section one, the paper begins by introducing five tools that are widely used by both small and large firm managers...

Human Resource Management

Tesla Firm’s Human Resource Management Practices

Introduction Human Relationship Management (HRM) plays an integral role in the performance of Tesla’s organization. It ensures that the organization attains the best talents to increase productivity (Parnell and Jones-Sepulveda, 2019). HRM majors in employees’ feelings, career development, motivation, and other aspects of employment. Due to its influence on the...

Human Resource Management

Discussion: Working in Diverse Teams

Abstract Over the past few years, investigators have endeavored to discover the impacts of diversity on workgroups and teams. This research intends to evaluate current developments and highlight new tendencies in diversity study. Furthermore, it will consolidate the findings from preceding readings to deduce a shared understanding regarding the influence...

Human Resource Management

Java Corp.’s Employee Retention Challenge

Retention Challenge in Java Corp Following the employees’ retention challenge in Java Corp, I am writing this memo to help the management in finding a solution. Having valuable employees will help Java Corp in several ways. First, such employees have the skills and experience that will allow them to contribute...

Marketing

4REAL Functional Beverage: Communication Plan Recommendation

Introduction The presentation will introduce the product, namely the 4REAL functional beverage, describe the current business situation, and demonstrate target, category, and media insights. Additionally, the integrated plan recommendation and measurement plan will be presented. Essentially, 4Real is a functional beverage that combines hydration, energy, health, wellness attributes, and weight...

Economics

UAE and US Economic Partnership

Introduction The United Arab Emirates (UAE) is a federation formed in 1971 consisting of seven emirates, of which Abu Dhabi is the largest and wealthiest. Since its emergence, the UAE has been an economic powerhouse in the Gulf region and the broader Middle East. UAE is the 5th largest economy...

Human Resource Management

Java Corp.’s Compensation for Expatriates

Expatriates Management at Java Corp Java Corp. regards salaries and benefits as a comprehensive incentive package for persuading expatriates to accept lucrative foreign postings. International projects have a challenge in assuring fair compensation for expatriates located worldwide. For instance, a global compensation plan may facilitate the administration of consistent pay...

Human Resource Management

Work Achievement Motivation and Method of Answering

The purpose of this study was to evaluate the relationship between one’s work achievement motivation and the method of answering (either honestly or as an ideal job candidate). The results indicate that answering as an ideal job candidate shows a higher level of self-reported work achievement motivation than answering honestly....

Management

Information Systems in Business

Introduction Information systems are software that gathers, pile, process, assess, and disseminate information for decision-making and administration in an organizational construct. A firm should choose an information system that enhances the coordination of its activities and is understandable to its staff (Markus & Rowe, 2018). Information systems have various components,...

Human Resource Management

Application of Research Methodology

Conflicts and disagreements in the workplace are common phenomena in every organization, and to maintain a healthy environment in the workplace, they should be effectively solved. Firstly, the issue should be fairly evaluated and with a solid evidence base of credible sources. Therefore, to perform the quality analysis of the...

Human Resource Management

Performance Management and Training

Introduction A performance management system is designed to assist companies in understanding their staff. This helps in identifying where they want additional training (Mone & London, 2018). It also aids in determining an employee’s skills in order to help them recognize the skills that require advancement and improvement. Google is...

Human Resource Management

Job Training Program and Global Youth Unemployment

Introduction Creating job training programs is very important for any country to boost its skilled labor force. At workplaces, training help companies’ new hires quickly learn about the company’s operations. Job training is also vital to long-term employees due to state institutions’ constant changes in regulations and policies. Every country...

Human Resource Management

A Case Study of Costco Wholesale Corporation

LO1: Analyze Employee Knowledge, Skills, and Behaviors Required by HR Professionals Human resource management (HRM) is a catch-all word for all the administrative processes designed to assist companies in regulating their staff members and other stakeholders. HR management is responsible for three primary functions: personnel recruiting and remuneration, and work...

Human Resource Management

Employment Relations: The Relevant Issues

Labor Reform Australian labor relations represent a set of rather problematic relationships due to the fact that they are largely short-term and do not take care of the future of local employees. This is why in Tuck and Longland’s (2022) news article, elections are discussed as something borderline ineffective since...

Business Analysis Case Study

Cathay Pacific: Organization’s Sustainability Amid Turbulent

Introduction Over the last decade, research in strategic leadership has grown tremendously with researchers aiming to establish the relationship between strategic leaders and sustainability. The capability theory supports that the attainment of competitive advantage in any organization is promoted when leaders embrace certain strategies in their performance. Today, there is...

Human Resource Management

Management of Employees With Diverse Personalities

Successful managers must deal with employees with different personalities and evaluate their strengths and weaknesses to enhance workplace success. Employee personality is vital for managers because it determines how they respond to their challenges (Atef & Bakhsh, 2020). Therefore, managers must understand the character of each employee to choose the...

Human Resource Management

Java Corporation’s Recruitment and Selection Plan

Introduction Assuming one is appointed as a new HR manager for Java Corp, a company that specializes in cold coffee and ice tea. The company requires new supervisors and managers, one in IT, one in marketing, two in operations, and one in the security department. The CEO requests the new...

Company Analysis

Indiana Gesund Leb Corporation’s Analysis

Introduction Company name: Indiana Gesund Leb Corporation. Legal structure: corporation. Owner/Management Group: (Your Name) (Owner); Brighetta Stone (Co-Founder; William Donn (CEO). Location: 127 Main Street, Indianapolis, IN, 46204 Business History: Indiana Gesund Leb Corporation is a large corporation dedicated to the production and supply of healthy meals; it was founded...

Human Resource Management

Team Building Exercises: Team Building as a Collective Practice

Introduction Team building is a collective practice aims at promoting a positive, effective, and productive working environment. Individuals learn how to develop healthy habits associated with collaboration based approaches, including understanding, cross-cultural communication, and trust. Since companies are involved in various projects, their ability to bring together diverse individuals to...

Human Resource Management

Employee Telecommuting and Homeworking

Introduction Telecommuting is an arrangement that allows employees to work away from the workplace by using telecommunication tools such as chats, email, and video apps. The act of homeworking allows workers not to be involved in driving to and from the workplace. Therefore, working away from the office has significant...

Company Analysis

Comparison of Home Depot and Lowe’s Companies

Introduction Home Depot is the larger of the two firms with $315 billion as a market capitalization. The company had net sales of $151 billion in the financial year 2022 and more than 3371 outlets in all the 50 states comprising Canada, the United States, and Mexico. In the financial...

Marketing

The Impact of Social Media on an Organization

Introduction Social media is an important resource to an organization due to its influence on performance. It allows an organization to obtain important information about the market to make an informed decision (Fusi & Feeney, 2018). For example, through social media, it is easy to understand the competitors. In addition,...

Human Resource Management

Legal Issues in the Workplace: Consumer Protection

Deviance and crime in the workplace have been subjected to extensive scholarly exploration as businesses face multiple legal challenges. In many cases, crimes are the result of failure to comply with a country’s legal frameworks. Deviance in the workplace has been described by Kabiri et al. (2021) as a serious...

Business Analysis Case Study

Walmart Sustainability Issues and Their Solutions

Introduction Walmart, Inc. is experienced in the retail and industrial sectors; the company provides a wide range of products and services at discounted prices. Outside of the United States, Walmart International handles superstores, grocery stores, supercenters, mass merchants, and cash and carries (O’Connell, B., 2020). The Walmart Effect has certain...

Marketing

Konnec Barbados Digital Marketing Campaign

Introduction Many organizations today maintain that an omnichannel strategy offers prominent results in marketing. While enforcing an omnichannel approach is not simple, it has numerous benefits when executed perfectly. Clients today are demanding about the company they connect with due to the many messages they receive from various organizations. Businesses...

Human Resource Management

Globalization and Human Resource Policies and Practices

Introduction Human Resource Management (HRM) is a technical approach to managing individuals in a firm or company in that they steer the organization towards acquiring its competitive edge. The central objective of HRM is to optimize staff performance to attain a company’s strategic goals (Alshammari, 2020, p. 715). Human Resource...

Leadership Styles

Sustainable Leadership at Samsung and Apple Inc.

The Sustainable Development-based Goals, also known as the overall Global Goals, are a set of 17 interconnected global objectives intended to serve as a unique blueprint for achieving a more sustainable and better future for everyone. The UN General Assembly established the Sustainable Development Goals (SDGs) in early 2015 to...

Management

Management: Funding for a New Project

Introduction Many organizations encourage employees to participate in creative thinking to identify new products and processes that could help drive performance. Managers in different departments tend to be involved to ensure that timely outcomes are realized. They provide additional funds for promoting innovative tendencies and practice in line with the...

Management

Church Management: The Role of Delegation

Delegation is the key to success in any type of organization, yet it can be a serious problem in church management. Many ministry leaders, used to working independently, find it hard to imagine that others can handle tasks more effectively. However, as the church grows, it is impossible to do...

Company Analysis

Three Product Lines Produced in DFI Company

The three product lines produced in DFI, namely Dexter Home, Dexter Superior, and Dexter Standard, all differ in quality. While Dexter Home focuses on low-quality and cheap furniture to be used in homes, Dexter Superior focuses on high-quality, appealing, and expensive products for use in homes. On the other hand,...

Company Analysis

Nike Inc.’s Leadership and Management

Introduction Leadership and management are fundamental in any industry. One of the unique industries in the form of real-life management and leadership styles required to run it effectively is the sports industry. This aspect is because of the many departments within those industries and the difference in expertise and management...

Human Resource Management

Employees’ Performance Appraisal

Introduction A performance appraisal is an annual assessment of a worker’s work performance and input to the corporation. This technique appraises an individual grounded on a set of definite norms. Once a year, a manager or supervisor conducts a performance assessment. Companies use performance appraisals to identify areas where their...

Human Resource Management

Effects of Law on Human Resources Practice

Different regulatory requirements strongly affect various HR processes, including hiring staff and interacting with them at the workplace. HR practitioners are responsible for monitoring and implementing policies adopted by an organization, and conducting processes regarding additional education for employees, recruitment, including interviewing and testing, probation periods, and making decisions on...

Company Analysis

Analyzing McDonald’s Company

Introduction McDonald’s is a fast-food industry whose enormous success is based on essential innovations. As the world’s first significant global fast-food restaurant, the firm regularly tests new ideas by outsourcing drive-thru orders. The company was founded by two brothers, Maurice and Richard McDonald, in the 1940s. It has over 38,000...

Marketing

Reed Supermarkets’ Issues and Potential Solutions

Problem The problem that Reed Supermarkets came across is the choice of an effective strategy for the company’s expansion in the Ohio retail market with the fierce competition and limited expansion budget in mind. Analysis of the Problem Pressure to Increase the Market Share Meredith Collins’s challenge was to increase...

Marketing

Understanding McDonald’s Marketing Idea

Introduction The undisputed global leader in the fast-food industry is the American-born company McDonald’s. Statistics show that by 2020, there are over 39,000 McDonald’s locations worldwide, a number that has grown steadily over the past fifteen years (Lock, 2022). McDonald’s was founded in 1940 by two founding brothers, Dick and...

Marketing

A Website for an Online Booking Hotel

Introduction The global community has become more interconnected due to the power of modern technologies and the Internet. Various sectors are relying on these developments to achieve their aims and improve service delivery. The tourism and hospitality industries rely on the Internet to advertise promoted products, attractions, and experiences. Social...

Marketing

Virgin America Airline: Market Targeting

Introduction Virgin America is one of the airlines providing services for US passengers. While the market is relatively saturated with low-cost options, safe airlines, and an abundance of options, Virgin America managed to build a reputation as a brand that is different and unique. Instead of following a standard policy...

Leadership Styles

Different Styles of Leadership

There are different types of leadership depending on the occupation and communication skills of the leaders. Leadership directs an organization’s resources hence vital to improve efficiency and performance. Authoritative, coaching, affiliate, visionary, participative, and pacesetting are the six Golemans’ leadership styles. Leadership influences the efforts, social interactions, and productivity of...

Human Resource Management

Importance of Strategic HR Plan for Companies

Introduction The company that is in need of a comprehensive HR plan has been in a constant state of expansion during the last couple of years. The team, which initially consisted of 3000 people, has recently been joined by 1600 new employees. Moreover, the prediction is that soon, 7,200 workers...

Human Resource Management

Case Study Analysis: The Case of Suzanne Chalmers and the Four-Drive Theory

Battling employee turnover has become challenging for Advanced Photonics, Inc. (API) due to the increasing competition from start-up companies that foster innovation and attract industry giants’ risk-seeking employees. The case of Suzanne Chalmers is indicative of the company’s mixed success in producing staff retention strategies that would consider leaving intentions...

Management

Scientific Management Theory in Modern Business

Introduction Scientific Management Theory involves strategies to gauge the best course of action to conduct a particular organizational task. The practice concentrates primarily on individual workers’ physical efficiency to reduce workplace delays and errors. It is a procedure that involves using nonhuman technology to guide employees in an organization. Despite...

Company Analysis

The Coca-Cola and PepsiCo Companies’ Analysis

Liquidity The current P/E Ratio for Coca-Cola is 27.54, the P/E Ratio 5-Year High for the company is 40.84 (“MSN Money,” 2022). The P/E Ratio 5-Year Low is at 26.30; the Price/Sales Ratio and Price/Book Value have values of 6.95 and 11.66, respectively. The current P/E Ratio for PepsiCo is...

Marketing

Marketing and Communication in the Digital Age

The Change in Marketing How Has Marketing Developed in the Post Digital Age Marketing has existed since the beginning of the business, allowing brands to promote and sell their products or services. Its most basic form is described as the set of institutions, activities, and processes for establishing, communicating, delivering,...

Marketing

Tesla Inc.’s Competitive Strategy & Positioning

Tesla’s Overall Competitive Strategy Tesla is a relatively new energy car company headquartered in Silicon Valley, USA. This is why Tesla’s differentiated competitive strategy coincides with the American culture of striving for individuality and protecting freedom. Whether in terms of industrialization or the development and application of Internet technology, the...

Human Resource Management

Yahsat Firm’s Equality and Diversity Management

Introduction Satellite services are becoming more and more requested in the modern world, which explains that businesses in the United Arab Emirates also start relying on them. Al Yah Satellite Communications Company (hereinafter referred to as Yahsat) is an Arab public company “offering multi-mission satellite services in more than 150...

Company Analysis

Analysis of Adidas Firm’s Strengths and Weaknesses

Executive Summary The brand audit requires two distinct steps to understand a company’s strengths and weaknesses. These stages are the overview of how the organization’s products or services are marketed and understanding the customers’ perception of a brand. The brand that will be evaluated in this report is Adidas, one...

Human Resource Management

Coping Strategies for Remote Work Challenges

Isolation The first coping technique for isolation concerns the adjustment of the working space in such a manner that mostly resembles offline conditions (Galanti et al., 2021). This approach will mitigate the differences in the psychological and physiological aspects between the offline and online environments (Suppawittaya et al., 2020). As...

Human Resource Management

Goals for Human Resource Department

Being an employee requires much commitment; thus, motivation goes a long way to ensure the maximization of talents in the organization. Nonetheless, a motivated employee is willing to represent the company more than one who is not motivated by the company. The Human Resources department is an integral unit in...

Marketing

The Hotel Sector: Digital Marketing Challenges

Abstract A wide range of technologies can improve operational efficiency in the hotel industry using digital applications. This article uses qualitative data analysis to determine the best approach to keeping guests happy and giving hotels a distinct advantage in digital marketing. Customers and businesses can now find and purchase customized...

Human Resource Management

Competitive Advantage of Employment Hero Business

Executive Summary Many businesses globally, especially small and medium-sized enterprises, find it difficult to manage their human resources. Much of the work is conducted manually, which might result in errors. Employment Hero is a brand that is involved in providing solutions to such problems. Its technological tools improve how these...

Marketing

Nike Company Marketing Plan

Introduction The company’s marketing development plan is an important tool for achieving the company’s goals. It implies the development of specialized steps that will help increase profits and provide for possible difficulties in the development of the organization. This approach also helps to reduce possible costs and will help to...

Marketing

Business Report: Toyota Company

Introduction The changing demographics and social mobilities recorded in different emerging economies are allowing customers to purchase high-quality sports cars. This trend is attributable to the availability of disposable income, the increasing number of driveways, and the love for sporting activities. Toyota Motor Corporation (TMC) remains one of the leading...

Human Resource Management

Pay Structures, Benefits, and Recognition

Summary Employees are essential production resources that determine the level of production and organizational competitiveness in the market. They need to be motivated, become engaged with their jobs and help companies accomplish their goals and objectives. The Human Resources (HR) determines the appropriate compensation package, including salaries and benefits, that...

Marketing

“Green&Healthy”: Marketing Campaign

The Company Description The company for which the marketing plan is being developed is called “Green & Healthy.” It is a small chain that sells products for a healthy and sustainable lifestyle. “Green&Healthy” has ten stores located in several states. The main products include household supplies and cosmetics without packages,...