|Company overview||Accor is a French multinational hospitality company that owns, manages, and franchises hotels, resorts, and vacation properties.|
|Best known for||Best luxurious hotels.|
|Other products & services||Hospitality|
|Origins||In 1967, Paul Dubrule and Gérard Pélisson founded the hospitality group.|
|Headquarters||Tour Sequana, Issy-les-Moulineaux, France|
|Key people||Sébastien Bazin (Chairman and CEO), Paul Dubrule and Gérard Pélisson (Founders)|
|Revenue||Over €2 billion|
|Number of employees||Over 230 thousand|
|Scandals & incidents||In 2019, Accor launched an investigation into allegations that staff at one of its Australian hotels have been segregating Aboriginal guests in lower-quality rooms.|
|It is interesting that||Accor operates in 5,300 locations in over 110 countries. Its total capacity is approximately 777,714 rooms.|
📝 Accor Research Papers Examples
- HRM Management in Accor HotelsThe provided report revolves around Accor hotels and the in-depth investigation of policies used by it regarding HRM management.
- Accor Hotel Group AnalysisThe purpose of this article is to comprehensively analyze Accor Hotel Group, a market leader in the hospitality and tourism business in Europe and abroad.
🏆 Best Accor Essay Titles
- Accor Company Profile and Performance Measurement
- Front Office Operations Assessment: Accor Hotels
- Accor: The Fast Growing Hotel and Tourism Company
- Comparative Analysis of Hilton and Accor Hotels in Australia
- InterContinental, Starwood, and Accor: A Comparative Analysis
- Strategic, PESTEL, and Financial Analysis of Accor Hotels
- The Current and Future Prospect of Accor Hotels
- The Human Resource Management of Accor Company
- United Kingdom’s Accor Strategic Management Analysis
- Basis of Competitive Advantages of Accor Company
- Analysis of Strategic Choice of Accor Company
- The Six Foundations of Accor’s Strategy
- Accor’s Proactive Response to Structural Changes in Society
- Powerful, Complementary, Recognized Brands of Accor
- Accor Hotel Group’s Growth and Global Expansion Strategy
- Segmentation Strategy of Accor Hotel Group
- Asset Management Strategy of Accor Hotel Group
- Analysis of Accor’s Fit in the Ansoff Matrix
- Situational and External Analysis of Accor Company
- Key Success Factors of Accor Company
- Core Problems and Challenges of Accor Company
- Accor Hotel Group: Diversification Using Value Innovation
- Strategically Evaluation of the Accor Expansion Plan
- Accor Company: Leadership in a Value Innovative Environment
- Conventional Strategies Application for Accor Hotel Group
- Strengths and Weaknesses of Accor Hotel Group
- Accor Hotel’s Marketing, Finances, Technologies
- Importance of Customer Perception for Accor
- The Potential of Benefits and Challenges of Wellbeing Management in Accor Hotels
- Role of Human Resource Management in Accor Hotels
- Analysis of Training and Development in Accor Hotels
- Employee Wellbeing Assistance Program at Accor Hotels
- Management Analysis of Accor Hotels
- Accor Hotel Group and Their Sucess Story
- Analysis of the Strategy of Accor Hotel Group
- Marketing Perspectives on Accor Hotel Group
- Accor Hotel Group: Mission Statement and Vision
- Marketing Auditing and Marketing Planning at Accor Hotel Group
- Macro- and Micro-Environment Analysis of Accor Hotel Group
- Market Segmentation and Positioning of Accor Hotel Group
❓ Accor Research Questions
- What Is the Accor Digital Strategy and the KPIs for Two Specific Segments – Budget and Resorts?
- Who Are the Partners in Accors Service Offerings and Why Are They Central to Accors Business and Marketing Strategies?
- What Are the Push and Pull Strategies That Accor Employs, Focusing on the Differences Between the Two Segments?
- How Can Accor Benefit From a Dashboard for Its Resorts Brand?
- Who Are the Main Competitors of Accor Hotel Group?
- What Is the Impact of Environmental Factors on Accor Hotel?
- How to Increase Value for Accor Hotels` Economy Brands?
- What Are Organizational Structure, Controls, and Corporate Governance of Accor Hotels?
- Does Accor Hotels’ Customer’s Service Meet International Standards?
- What Are CSR Initiatives of Accor Group of Hotels?
- Does Accor Hotels Create Value for the Host Communities?
- What Challenges Does Accor Hotels Face During COVID-19 Pandemic?
- Why Is Accor More Successful Than Its Foreign Rivals?
- What Is Accor’s Approach to Doing Business?
- Does Accor Hotels Respond Positively to Technological Applications Changes in the Hotel Industry?
- What Cultural Aspects Are to Be Considered by Accor to Be Successful?
- To What Extent Is the Merger of Accor Hotels With Private Hotels Effective as a Growth Strategy?
- What Should Accor Hotel Group Do to Achieve or Maintain Competitive Advantage in Its Industry?
- How Well Does Accor Group Fulfil the Needs of Its Stakeholders?
- What Are the Environment Factors Affecting the Performance of Accor?
- Does Accor Have an Efficient Code of Ethics?
- What Changes Are to Be Implemented for Accor Hotels Strategy to Improve Their Business Position?
- Who Are the Targeted Customers of the Accor Company?
- What Is the Innovation Strategy of Accor Hotel Group?
- Is It Required to Change Corporate Culture at Accor?
- What Are the Characteristics of Competitive and Coordinating Behavior of Accor?