81 Under Armour Research Topics & Essay Examples

Company overview An American sports equipment company that manufactures footwear, and sports and casual apparel.
Best known for Athletic shoes, t-shirts, jackets.
Other products & services Textile, sports equipment.
Origins Founded on September 25, 1996 by Kevin Plank
Area served Worldwide
Headquarters Baltimore, Maryland, U.S.
Key people Kevin Plank (Founder and Executive Chairman), Colin Browne (interim President and CEO)
Revenue Over $5 billion
Number of employees Almost 16 thousand
Scandals & incidents In 2021, the Securities and Exchange Commission charged sports Under Armour with misleading investors as to the bases of its revenue growth and failing to disclose known uncertainties concerning its future revenue prospects.
It is interesting that Under Armour’s biggest market is in the US, but its biggest team deal is in the UK, with the London soccer team Tottenham Hotspur.
Website www.underarmour.com

đź“ť Under Armour Research Papers Examples

  1. Under Armour Company's Market Expansion Strategy
    The main goal of Under Armour is to provide athletes with alternative all-season high-quality gears in the form of footwear, all-season gears, accessories, and apparel.
  2. Under Armour Inc.’s Porter’s Five Forces Analysis
    The essay focuses on Under Armour Inc., defines its mission statement, strategic profile, and prospects, provides Porter’s five forces analysis and recommendations.
  3. Under Armour Company: International Trade
    The given report focus on the activity of such company as Under Armour that was founded in India more than seventy years ago.
  4. Under Armour Company's Globalization
    Under Armour deals with high-quality athletic wear that meets the diverse needs of sports. It has been able to venture into global markets and manage global business commendable.
  5. Under Armour: Company Issues Analysis in 2016-2020
    The paper presents an analysis of the economic, legal, technological, and social issues the company Under Armour had faced from 2016 through 2020.
  6. Digital Marketing Strategy: Under Armour
    Relatively to other brands of sportswear, Under Armour (UA) is new, which creates a challenge for the marketing team because they need to build brand awareness
  7. Under Armour Business Strategy's External Analysis in 2013
    Under Armour (UA) is one of the largest producers of sportive apparel and accessories in the world. It was founded in 1996 by a former football player, Kevin Plank.
  8. The Under Armour Management Control Analysis, Recommendations, and Conclusion
    The importance of management control can be seen in the case of the Under Armour store; this essay will present recommendations for improvement and a conclusion.
  9. Under Armor Company on the Chinese Market
    When introducing Under Armor company to the Asian market, namely the Chinese sphere, the business faced several problems.
  10. The Under Armour Strategic (SWOT) Analysis
    This paper presents a SWOT analysis for Under Armour, examining the key aspects of its internal and external environment and suggesting a Customer Card service.
  11. Under Armour Company's Marketing Plan
    To create a promising promotion strategy, Under Armour should utilize a marketing plan that includes the introduction of a Customer Card product.

🏆 Best Under Armour Essay Titles

  1. Under Armour: Marketing Performance and Sponsorships
  2. The Strategic Differences Between Under Armour and Lululemon
  3. Comparative Analysis of the Under Armour, Inc., and the Adidas Group
  4. Under Armour: Company Profile and Financial Analysis
  5. Analysis of Under Armour and International Expansion
  6. Under Armour and Its Effect on the World
  7. Adidas, Nike, Under Armour, and Puma Comparative Analysis
  8. Under Armour Company: Financial Performance of Recent Years
  9. Promotional and Advertising Strategy of Nike and Under Armour
  10. Under Armour Business Strategy Overview and Analysis
  11. Buyer Behavior and Organization: Under Armour’s Target Market
  12. Under Armour Corporate Governance Structure Analysis
  13. Examining the Strategic and Entrepreneurial Brand Vision of Under Armour
  14. Under Armour Enters the Basketball Shoe Market
  15. Company History and How Under Armour Entered the Market
  16. Under Armour External Environment Analysis
  17. Comparative Analysis: Under Armour, Inc., vs. Columbia
  18. Under Armour Marketing: Effectiveness of Product Placements
  19. Competitive Forces Confronting Under Armour, Nike, and Adidas
  20. Under Armour Company Marketing Strategy Analysis
  21. Financial Analysis of Under Armour Company
  22. Under Armour’s Global Expansion in a Foreign Market
  23. Analysis of International Expansion Plan of Under Armour
  24. Under Armour’s Current Strategy Evaluation
  25. International Strategic Management of Under Armour Overview
  26. Under Armour: Shoe Marketing Analysis
  27. Leadership Communication Training for Under Armour Leaders
  28. Under Armour’s Internal and Environmental Environment Overview
  29. Advertising and Promotional Strategy of Under Armour
  30. Under Armour’s Mission Statement Overview
  31. Risk and Financial Impact of Under Armour
  32. Under Armour Company’s Product Strategy Analysis
  33. SWOT Analysis: Should Under Armour Inc. Export to Brazil
  34. Under Armour Company: Evaluation of Strategic Management
  35. SWOT and Value Chain Analysis of Under Armour
  36. Under Armour: SWOT and Financial Analysis
  37. Analysis of the Competitive Forces Encountering Under Armour
  38. Under Armour: Analysis of Strengths and Weaknesses
  39. Effect of Rising Popularity of E-commerce on Under Armour
  40. Under Armour: Importance of Research and Development Unit

âť“ Under Armour Research Questions

  1. What Are Under Armour’s Company Strategy and Initiatives?
  2. Who Are the Targeted Customers of the Under Armour Company?
  3. What Is the Current Financial Performance of Under Armour?
  4. How Strong Are the Competitive Forces Confronting Under Armour, Nike, and the Adidas Group?
  5. What Are Under Armour Crucial Success Factors?
  6. Does Under Armour Have Any Core Competencies and, if So, What Are They?
  7. What Is Your Assessment of the Strength of Competitive Pressures Stemming From Rivalry Among Under Armour, Nike, and Adidas-Reebok?
  8. Is There That Under Armour Could Pursue to Further Differentiate Itself From Competitors?
  9. What Are 3/4 Top Priority Issues Do Kevin Plank and Under Armour Management Need to Address?
  10. What Does a SWOT Analysis Reveal About the Overall Attractiveness of Under Armour’s Situation?
  11. What Are the Key Elements of Under Armour’s Strategy?
  12. What Are Under Armour’s Competitive Advantages?
  13. Which Generic Strategy Does Under Armour Use?
  14. What Is the Market Segmentation of Under Armour?
  15. Does Under Armour Have Any Resource Strengths or Competitive Capabilities That Qualify as a Distinctive Competence?
  16. What Is Impressive About Under Armour’s Financial Performance During the 2011-2015 Period?
  17. How Does Under Armour’s Competitive Strength Compare Against That of Nike and the Adidas Group?
  18. What Recommendations Would You Make to Under Armour CEO Kevin Plank?
  19. What External Factors Have or Will Effect Under Armour’s Commercial Success?
  20. Why Is Under Armour More Successful Than Its Foreign Rivals?
  21. What Are Competitive Advantages of Under Armour in the Existing Market?
  22. What Are Supply Chain Management Practices Applied at Under Armour?
  23. Does Under Armour Deal Effectively With Its External Environment?
  24. What Are Peculiriaties of Process Selection and Facility Structure in Under Armour?
  25. What Is the Biggest Competitive Threat That Under Armour Faces as It Expands in Global Markets?
  26. How Is Under Armour Reward System For Employees Organized?
  27. What Are Risks Under Armour Took on Its Way to Success?
  28. What Challenges Has Under Armour Faced During Asian Market Entry?
  29. Why Is the Under Armour Company So Successful in the United States?
  30. What Challenges Does Under Armour Face During COVID-19 Pandemic?

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BusinessEssay. "81 Under Armour Research Topics & Essay Examples." February 23, 2023. https://business-essay.com/companies/under-armour-research-topics/.