|Company overview||Marriott is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties.|
|Best known for||Luxury hotels|
|Other products & services||Hospitality industry|
|Origins||Founded in 1927 by J. Willard Marriott and his wife Alice Marriott.|
|Headquarters||Bethesda, Maryland, U.S.|
|Key people||Willard and Alice Marriott (Founders), Bill Marriott (Executive Chairman), Stephanie Linnartz (President), Anthony Capuano (CEO)|
|Revenue||Over $13 billion|
|Number of employees||About 120 thousand|
|Scandals & incidents||Marriott hotels were fined £18.4M for data breach that hit millions.|
|It is interesting that||Marriott Group is world’s largest hotel chain, with 6500+ hotels offering 1.2 million rooms across 127+ countries.|
📝 Marriott Research Papers Examples
- Hilton Worldwide Company and Its CompetitorsHilton is an international organization that provides hotel and hospitality services to clients across North America and the rest of the world.
- Marriott Hotel Promoting Intercultural SynergyMarriott’s vision is to become the premier provider and facilitator of leisure and vacation experiences in the world.
- Marketing in the Hotel IndustryThis paper identifies two hotel customer segments, describes the value chain of a hotel chain and analyzes the impact of product or service attributes on attracting customers.
- Marriott International Company's Strategic DirectionThe paper aims to analyze Marriott by examining market brands that cut across the entire economic-level consumer segments and the factors that shape the strategic direction.
- Ritz-Carlton, Dubai International Financial CentreThe researcher seeks to discuss principles, theories, and practices that the Ritz-Carlton Hotel should embrace to achieve success in the Dubai market.
- Marriott Customer Demographics & Market SegmentationWhat is Mariott’s customer demographics? 🏨 This paper offers meaningful recommendations for Marriott to remain competitive in the hotel industry. 📈 Read the article to learn more about Mariott market segmentation. ➡️
- Business Analysis and Management of Change: Applying SSM to the CONFIRM CaseThe SSM is one of the best and advanced systems thinking approaches for analyzing problems in the workplace where the problem issues cannot be defined.
- JW Marriott Marquis Dubai: Company AnalysisJW Marriott Marquis Dubai operates in a sector that has emerged to meet the demands of travelers, tourists, and corporate leaders who visit this region.
- Hilton Hotels & Resorts and Marriott Hotels: Competitive StrategiesThe competition in the hotel industry, especially among those of equal ratings such as Hilton Hotels & Resorts and Marriott Hotels, is an oligopoly.
- Hyatt Inc.: Financial ManagementHyatt Inc. is a company in the hotel industry, and its operations are affected by various factors. Conducting financial analysis of the company will help improve its performance.
- Marriott Hotels: Case StudyMarriott Hotels always pursues innovative services, which draws sales away from rival companies with weak innovative capabilities.
- Internal and External Equity ComparisonThe article argues in an organization, compensation focuses on what is referred to as extrinsic rewards which can be financial, social or material.
🏆 Best Marriott Essay Titles
- Marriott’s Market Segmentation and Market Research
- Analysis of Marriott and Their Labor Policy
- Marriott and Hyatt: Solvency and Profitability Analysis
- Marriott Automated Reservation System for Hotel Accommodations
- The Link Between Marriott Corporation and Project Chariot
- Marriott Corporation Case Review: The Cost of Capital
- Assessing Manpower Planning Requirements For Marriott Hotels
- Marriott Goals and Objectives – Hotel Marketing Plan
- Customer Service Profile: Marriott Hotels
- Marriott Hotel Chain and Total Quality Management
- Porter’s Five Forces Model Application for Marriott International
- Marriott Hotels and the Service Profit Chain
- Five Point Environmental Strategy of Marriott International
- Marriott Hotels: Diversification of the Business Strategy
- Hospitality Strategic Review: Marriott International Inc
- Marriott Hotels: Analysis Of Resource Use Effectiveness
- Human Resource Management: Marriott Hotel
- Marriott International Strategic SWOT Analysis
- Marriott International VRIO Analysis and Value Chain
- Marriott Hotels: The Need to Develop Better Business
- Investigating Factors Affecting Sales in Marriott Hotel India
- Marriott Inns and Hotels: Development of Forceful Strategy
- Legal Factors That Influence Marriott International
- Marriott International and Grosvenor House Comparitive Analysis
- Applying Marketing Mix for Marriott International
- Marriott International Brand Management Performance
- Marketing Research’s Crucial Role in Helping Marriott Hotels
- Marriott Hotels: Business Strategy of the International Expansion
- Organizational Behaviour: Marriott Hotels and Resorts
- Marriott International Generic Business Level Strategy
- Analysis of Recent Organizational Changes Within Marriott
- Marriott International, Inc., and Hyatt Hotels Corporation Comperative Analysis
- Segmenting Targeting and Positioning for Marriott Hotels
- Marriott International Inc.: Organization’s Internal Strengths and Weaknesses
- Spinoffs and Wealth Transfers: The Marriott Case
- Marriott International Leadership Style Analysis
- The History and Background of Marriott Hotels
- Marriott International Merger Acquisition of Starwood Hotels
- Marriott International Products and Service Analysis
- Marriott International’s Competitive Advantage and Strategy
❓ Marriott Research Questions
- What Challenges Has Marriott International Faced During Asian Market Entry?
- What Are Examples of Impact of the External Environment on Marriott International?
- What Is the Positioning Strategy of the Marriott International Company?
- What Benefits Does Expanding in China Bring to Marriott?
- How Does Marriott Use Its Estimate of Its Cost of Capital?
- What Are the Mission Statement and Vision Statement of Marriott?
- Is the Marriott International Practiced the Going Green?
- What Are Differences Between the Marriott Approach and Commodity Approach?
- What Is Leadership Style Applied in Marriott International?
- What Peculiarities Does Marriott Use to Promote Their Services?
- What Is Marriott Corporate Structure?
- What Is the Current Business Culture of Marriott International?
- How Is Marriott Company Able to Stay So Strong for So Long?
- What Are Recruitment Requirements at the Marriott Hotel?
- What Are the Causes of Service Quality Inefficiencies at the Marriott Hotel?
- What Are the Customers’ Expectations of the Level of Quality of Services Offered at the Marriott Hotel?
- What Is the Marketing Strategy of Marriott Hotels?
- How the Marriott International Practice the Going Green in Hospitality Industry?
- What Differences Between Marriott International’s Going Green Program With Other Companies?
- Does the Going Green Program Increase the Income of Marriott International?
- What Are the Main Success Factors for Marriott International?
- How Has the Marriott International Business Model Evolved During the Last Several Years?
- What Are the Prominent Difference Between Marriott and Its Competitors?
- What Are Changes Taking Place in Marriott Marketing Practices in the Digital Age?
- What Challenges Does Marriott Face During COVID-19 Pandemic?
- What Are Current Marriott International Company Problems?
- What Are Obstacles That Prevent Marriott From Further International Expansion?