79 Marriott Research Topics & Essay Examples

Company overview Marriott is an American multinational company that operates, franchises, and licenses lodging including hotel, residential, and timeshare properties.
Best known for Luxury hotels
Other products & services Hospitality industry
Origins Founded in 1927 by J. Willard Marriott and his wife Alice Marriott.
Area served Worldwide
Headquarters Bethesda, Maryland, U.S.
Key people Willard and Alice Marriott (Founders), Bill Marriott (Executive Chairman), Stephanie Linnartz (President), Anthony Capuano (CEO)
Revenue Over $13 billion
Number of employees About 120 thousand
Scandals & incidents Marriott hotels were fined £18.4M for data breach that hit millions.
It is interesting that Marriott Group is world’s largest hotel chain, with 6500+ hotels offering 1.2 million rooms across 127+ countries.
Website www.marriott.com
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📝 Marriott Research Papers Examples

  1. Hilton Worldwide Company and Its Competitors
    Hilton is an international organization that provides hotel and hospitality services to clients across North America and the rest of the world.
  2. Marriott Hotel Promoting Intercultural Synergy
    Marriott’s vision is to become the premier provider and facilitator of leisure and vacation experiences in the world.
  3. Marketing in the Hotel Industry
    This paper identifies two hotel customer segments, describes the value chain of a hotel chain and analyzes the impact of product or service attributes on attracting customers.
  4. Marriott International Company's Strategic Direction
    The paper aims to analyze Marriott by examining market brands that cut across the entire economic-level consumer segments and the factors that shape the strategic direction.
  5. Ritz-Carlton, Dubai International Financial Centre
    The researcher seeks to discuss principles, theories, and practices that the Ritz-Carlton Hotel should embrace to achieve success in the Dubai market.
  6. Marriott Customer Demographics & Market Segmentation
    What is Mariott’s customer demographics? 🏨 This paper offers meaningful recommendations for Marriott to remain competitive in the hotel industry. 📈 Read the article to learn more about Mariott market segmentation. ➡️
  7. Business Analysis and Management of Change: Applying SSM to the CONFIRM Case
    The SSM is one of the best and advanced systems thinking approaches for analyzing problems in the workplace where the problem issues cannot be defined.
  8. JW Marriott Marquis Dubai: Company Analysis
    JW Marriott Marquis Dubai operates in a sector that has emerged to meet the demands of travelers, tourists, and corporate leaders who visit this region.
  9. Hilton Hotels & Resorts and Marriott Hotels: Competitive Strategies
    The competition in the hotel industry, especially among those of equal ratings such as Hilton Hotels & Resorts and Marriott Hotels, is an oligopoly.
  10. Hyatt Inc.: Financial Management
    Hyatt Inc. is a company in the hotel industry, and its operations are affected by various factors. Conducting financial analysis of the company will help improve its performance.
  11. Marriott Hotels: Case Study
    Marriott Hotels always pursues innovative services, which draws sales away from rival companies with weak innovative capabilities.
  12. Internal and External Equity Comparison
    The article argues in an organization, compensation focuses on what is referred to as extrinsic rewards which can be financial, social or material.

🏆 Best Marriott Essay Titles

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  1. Marriott’s Market Segmentation and Market Research
  2. Analysis of Marriott and Their Labor Policy
  3. Marriott and Hyatt: Solvency and Profitability Analysis
  4. Marriott Automated Reservation System for Hotel Accommodations
  5. The Link Between Marriott Corporation and Project Chariot
  6. Marriott Corporation Case Review: The Cost of Capital
  7. Assessing Manpower Planning Requirements For Marriott Hotels
  8. Marriott Goals and Objectives – Hotel Marketing Plan
  9. Customer Service Profile: Marriott Hotels
  10. Marriott Hotel Chain and Total Quality Management
  11. Porter’s Five Forces Model Application for Marriott International
  12. Marriott Hotels and the Service Profit Chain
  13. Five Point Environmental Strategy of Marriott International
  14. Marriott Hotels: Diversification of the Business Strategy
  15. Hospitality Strategic Review: Marriott International Inc
  16. Marriott Hotels: Analysis Of Resource Use Effectiveness
  17. Human Resource Management: Marriott Hotel
  18. Marriott International Strategic SWOT Analysis
  19. Marriott International VRIO Analysis and Value Chain
  20. Marriott Hotels: The Need to Develop Better Business
  21. Investigating Factors Affecting Sales in Marriott Hotel India
  22. Marriott Inns and Hotels: Development of Forceful Strategy
  23. Legal Factors That Influence Marriott International
  24. Marriott International and Grosvenor House Comparitive Analysis
  25. Applying Marketing Mix for Marriott International
  26. Marriott International Brand Management Performance
  27. Marketing Research’s Crucial Role in Helping Marriott Hotels
  28. Marriott Hotels: Business Strategy of the International Expansion
  29. Organizational Behaviour: Marriott Hotels and Resorts
  30. Marriott International Generic Business Level Strategy
  31. Analysis of Recent Organizational Changes Within Marriott
  32. Marriott International, Inc., and Hyatt Hotels Corporation Comperative Analysis
  33. Segmenting Targeting and Positioning for Marriott Hotels
  34. Marriott International Inc.: Organization’s Internal Strengths and Weaknesses
  35. Spinoffs and Wealth Transfers: The Marriott Case
  36. Marriott International Leadership Style Analysis
  37. The History and Background of Marriott Hotels
  38. Marriott International Merger Acquisition of Starwood Hotels
  39. Marriott International Products and Service Analysis
  40. Marriott International’s Competitive Advantage and Strategy

❓ Marriott Research Questions

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  1. What Challenges Has Marriott International Faced During Asian Market Entry?
  2. What Are Examples of Impact of the External Environment on Marriott International?
  3. What Is the Positioning Strategy of the Marriott International Company?
  4. What Benefits Does Expanding in China Bring to Marriott?
  5. How Does Marriott Use Its Estimate of Its Cost of Capital?
  6. What Are the Mission Statement and Vision Statement of Marriott?
  7. Is the Marriott International Practiced the Going Green?
  8. What Are Differences Between the Marriott Approach and Commodity Approach?
  9. What Is Leadership Style Applied in Marriott International?
  10. What Peculiarities Does Marriott Use to Promote Their Services?
  11. What Is Marriott Corporate Structure?
  12. What Is the Current Business Culture of Marriott International?
  13. How Is Marriott Company Able to Stay So Strong for So Long?
  14. What Are Recruitment Requirements at the Marriott Hotel?
  15. What Are the Causes of Service Quality Inefficiencies at the Marriott Hotel?
  16. What Are the Customers’ Expectations of the Level of Quality of Services Offered at the Marriott Hotel?
  17. What Is the Marketing Strategy of Marriott Hotels?
  18. How the Marriott International Practice the Going Green in Hospitality Industry?
  19. What Differences Between Marriott International’s Going Green Program With Other Companies?
  20. Does the Going Green Program Increase the Income of Marriott International?
  21. What Are the Main Success Factors for Marriott International?
  22. How Has the Marriott International Business Model Evolved During the Last Several Years?
  23. What Are the Prominent Difference Between Marriott and Its Competitors?
  24. What Are Changes Taking Place in Marriott Marketing Practices in the Digital Age?
  25. What Challenges Does Marriott Face During COVID-19 Pandemic?
  26. What Are Current Marriott International Company Problems?
  27. What Are Obstacles That Prevent Marriott From Further International Expansion?

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BusinessEssay. "79 Marriott Research Topics & Essay Examples." August 12, 2022. https://business-essay.com/companies/marriott-research-topics/.