86 Unilever Research Topics & Essay Examples

Company overview Unilever is a manufacturer and supplier of fast-moving consumer goods.
Best known for Lipton, Knorr, Dove, Rexona, Hellmann’s and Omo.
Other products & services Food, condiments, ice cream, beauty products
Origins Founded in 1929, by the merger of Lever Brothers and Margarine Unie.
Area served Worldwide
Headquarters London, England
Key people Nils Andersen (Chairperson), Alan Jope (CEO), Graeme Pitkethly (CFO)
Revenue Almost €52 billion
Number of employees Over 149 thousand
Scandals & incidents In 2011, Unilever was fined €104 million for establishing a price-fixing cartel for washing powder in Europe.
It is interesting that Unilever pursues supply chain sustainability with blockchain.
Website www.unilever.com

📝 Unilever Research Papers Examples

  1. Unilever Company: "Dove" Brand Evolution
    This paper shows how Unilever’s "Dove" brand delivers desirable results to the consumers by focusing on brand management concepts such as value, performance, brand equity, and resonance.
  2. Unilever & Toyota Knowledge Management
    Researching Unilever information system? 🔍 Knowledge Management System focuses on the ways through which an organization applies the available information within its operating environment. 🧠 Read the paper to learn more about Unilever Knowledge Management System! ✅
  3. Unilever Company: Consulting Business-to-Business
    This paper is dedicated to the consultancy services on Unilever’s different product offerings against its competitors, a SWOT analysis, pricing and pricing mechanisms.
  4. Unilever Innovation Management & Strategies
    Working on Unilever innovation case study? 🧴 Consider researching collaboration of Unilever trade partners to create strong brands. 🧼 This and many other aspects are discussed in this article about Unilever innovation strategy and technologies. ➡️
  5. Emicos International: Marketing Plan
    Operating in the global economic environment is a challenging task even for an organization as well established in the home market environment as Emicos International.
  6. Unilever Company. International Strategic Management.
    Unilever Corporation, the world’s second largest producer of consumer products. Unilever has world wide operations, sells food, household articles and personal care products.
  7. Dove: The Campaign for Real Beauty
    Dove headed on a path to redefine beauty. The dilemma was that it was selling a beauty product itself. Dove headed down a long path of controversy that ended up stirring societal dialogue about beauty
  8. Dove Evolution of a Brand
    Dove brand was perceived by women as way of beauty and this for any brand is very important aspect because women want to associate themselves with things that will turn them on sexually or the product that relates to fertility.
  9. The HRM Issues in Contemporary Organizations: Unilever Australasia
    Unilever Australasia is one of the biggest companies in the region. The task of HRM department of the company is to recruit, train, motivate, promote, reward, and support employees.
  10. Unilever: Developing HRM Strategy to Support Organizational Strategy
    In this is paper it examines the gradual HR policies, functions, and strategies which contributes to the acceleration of the company. Unilever is a global company.
  11. Unilever PLC.: Strategic Supply Chain Management
    Supply chain management defines the management of a network of businesses which are involved in the provision of products and services to end users.
  12. Business Environment and Organisation
    Business environment basically means the surrounding factors and influences that affect trade. It can be categorized into two; internal and external.
  13. Business Management: Analysis of "Proctor & Gamble"
    This paper analyzes Proctor & Gamble company, its mission, vision, strategic plans, proposes SWOT analysis, internal and external factor evaluation, Porter’s Five Forces analysis.
  14. China and UK Differences About Reward Management Practice Aims and Objectives
    The study's primary aim is to investigate reward management practices with the UK and China and determine essential peculiarities of and differences between the reward systems.
  15. Human Resource Planning by Unilever
    The aim of the assignment is to collect the data and evaluate current HR practices and approaches used by Unilever.
  16. Unilever UK Firm's Innovativeness and Creativity
    The importance of innovation has increased to a level that needs intensive investment, making the Unilever organisation note the need for a different way to initiate creativity.
  17. Human Resource Planning the Organization Unilever
    The paper discusses and analyzes human resource planning and its impact on the organization, Unilever. Is given special attention to organization, industry analysis and HR strategies.
  18. Unilever's Management of Foods & Refreshment Division
    Unilever should continue focusing on sustainability as a unique strategic value to create brand relevance and penetration, increasing switching costs.
  19. Current Marketing Activities of UK-Based Firms
    The United Kingdom (UK) consumers are known to be loyal to their favorite firms and brands, which guarantee to ship their products for free and offer product returns.
  20. Unilever Firm's Effective Human Resource Management
    Unilever’s case shows that even global leaders have serious risks influencing their work and planning activities. For multinationals, such threats become more significant.

🏆 Best Unilever Essay Titles

  1. Strategic Issues in Unilever Food Marketing
  2. Unilever Strategy and Strategic Decision-Making Process
  3. Analyzing the Market Expansion by Unilever
  4. Unilever Strategy for Organising and Structuring Its Global Operations
  5. Analyzing Unilever Regarding HRM Issues
  6. Unilever Nigeria Concept and Core Elements of Marketing
  7. Building Capabilities for Multi-Stakeholder Interactions at Global and Local Levels: The Unilever Case
  8. Unilever Multinational Company: Analysis and Breakdown
  9. Corporate Social Responsibility and Performance of Unilever Corporation
  10. Unilever Corporate Identity and Competitive Strategies
  11. SWOT Analysis on Hindustan Unilever
  12. Unilever Brazil Marketing Strategy for Low-Income Consumer
  13. Company Vision and Strategy of Unilever
  14. Unilever and the Management Development Program
  15. The Dove Campaign “For Real Beauty” and Its Effectiveness
  16. Unilever and Coke: Impact on the Environment and Workers
  17. Competences and Human Resources Empowerment in a Market-Driven Company: The Unilever Case
  18. Controlling System Within Unilever Commerce
  19. Corporate Social Responsibility Activities of Unilever
  20. Overview and Analysis of CRS Unilever Crimes
  21. Environmental and Social Issues of Unilever
  22. Hindustan Unilever’s Marketing Campaign: Chalo Kissanpur
  23. Inflation: Marketing and Unilever Zimbabwe
  24. Inside Unilever: The Evolving Transnational Company
  25. Launching the New Product by Unilever Company: Case Study
  26. Managing and Delivering Customer Value at Unilever India
  27. Analysis of Marketing Mix and Strategies of Unilever
  28. Marketing, Pricing, and Promotion of Unilever
  29. Semiotic Analysis of Sunsilk Media Campaign for Covered Hair
  30. Nestle and Unilever Companies International Marketing Strategies
  31. Organizational Strategy and Structure of Unilever
  32. Outsourcing: Benefits and Risks. A Case Study of Unilever
  33. Resource-Based View and Porter’s Five Forces Analysis on Unilever
  34. Social Network, Knowledge Management, and Innovation at Unilever
  35. Strategic Planning for Unilever United Arab Emirates Ltd
  36. Supply Chain Management Solution for Hindustan Unilever: Case Study
  37. The Competitive Strategy and Position of Unilever
  38. The History and Growth of Unilever: How the Company Still Fares Well in the Market
  39. The International Position and Strategy of Unilever
  40. Unilever and Nestle Cooperation in International Marketing Strategies

❓ Unilever Research Questions

  1. What Are Competitive Advantages of Sunsilk in the Existing Market?
  2. How Did Unilever Leverage the Finance Department to Promote Organizational Growth?
  3. What Are Supply Chain Management Practices Applied at Sunsilk?
  4. How Do the Unilever People Place and Performance HR Vision Works?
  5. What Is Sunsilk Strategy in the US Market?
  6. How Is Idea About Female Beauty Presented in the ‘Dove Real Beauty’ E-Media Advertising Campaign?
  7. What Is the Significance of Using Online Communities for Sunsilk Brand Building and Market Development?
  8. How Does Dove Segment and Target the Market for Personal Care?
  9. What Are Suggested Strategies for Sunsilk to Sustain in the US Market?
  10. How Does the “Dove Real Beauty” Campaign Still Marginalize Some Groups?
  11. What Changes, if Any, Would You Make to Unilever’s Communities of Practice?
  12. Why Did P&G and Unilever Want to Cut the Number of Brands?
  13. What Was Dove’s Brand Positioning in the 1950s?
  14. How Does Unilever Organize to Do Product Category Management and Brand Management?
  15. What Are Factors Affecting the Demand and Supply of Sunsilk?
  16. What Are the Main Success Factors for Sunsilk?
  17. What Is the Biggest Competitive Threat That Dove Faces as It Expands in Global Markets?
  18. What Are Obstacles That Prevent Sunsilk From Further International Expansion?
  19. Why Is the Unilever Company So Successful in the United States?
  20. What Peculiarities Does Dove Use to Promote Their Products?
  21. What Are the Strengths and Weaknesses of Unilever Company?
  22. What Challenges Does Sunsilk Face During COVID-19 Pandemic?
  23. What Are Changes Taking Place in Dove Marketing Practices in the Digital Age?
  24. How Has the Unilever Business Model Evolved During the Last Several Years?
  25. What Is Unilever Corporate Structure?
  26. What Are Peculiriaties of Process Selection and Facility Structure in Sunsilk?

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BusinessEssay. 2023. "86 Unilever Research Topics & Essay Examples." January 30, 2023. https://business-essay.com/companies/unilever-research-topics/.

1. BusinessEssay. "86 Unilever Research Topics & Essay Examples." January 30, 2023. https://business-essay.com/companies/unilever-research-topics/.


BusinessEssay. "86 Unilever Research Topics & Essay Examples." January 30, 2023. https://business-essay.com/companies/unilever-research-topics/.