Before I establish my brand as a job seeker, I need to figure out what it stands for. A few fundamental principles are at the heart of the company, and they should be the focus of my communications efforts. When I apply for a job, I make sure that my CV and cover letter are suited to the specific job I am applying for. A recruiter or hiring manager may just peruse the materials for a few seconds. As a result, they must be designed to have the most significant impact feasible in that time range. It is determined by creating a well-designed CV and a cover letter to go with it (Westwood College, 2012a). Another crucial step is to develop a visually appealing social media profile (Westwood College, 2012b). For example, a job seeker can build a solid professional profile by following firms and organizations. It ensures that recruiters find my social media profiles interesting. As a result, it is critical to keep the professional profile updated with pertinent information and maintain consistency.
Job seekers may profit from the benefits of the professional network by presenting themselves as a consistent personal brand and making their skills recognized. As a result, I should attend professional events on a regular basis, as well as develop and maintain touch with friends and colleagues in order to broaden my professional network (Westwood College, 2012c). This will assist me in marketing myself and distinguishing my abilities and experience from those of others in the field. Recruiters seek people who can help the organization with their talents, attitude, personality, and experience (Westwood College, 2012d). The purpose of any self-marketing is to ensure and demonstrate that I am qualified for the post. I will be able to effectively advertise myself to companies if I have a strong understanding of the talents and abilities I possess. As a result, keeping an eye on employment market developments is one of the most crucial skills.
References
Westwood College. (2012a). Using LinkedIn to find a job – chapter 1: Set up account [Video]. YouTube. Web.
Westwood College. (2012b). Using LinkedIn to find a job – chapter 2: Create profile [Video]. YouTube. Web.
Westwood College. (2012c). Using LinkedIn to find a job – chapter 3: Connections / recommendations [Video]. YouTube. Web.
Westwood College. (2012d). Using LinkedIn to find a job – chapter 4: Companies and groups [Video]. YouTube. Web.