Introduction
The work aims to look into and analyze the business plan presented by FreshFusion, a restaurant company based primarily in Britain. The plan provides and detailed review of the company’s profits and losses, their aspirations for the future as well as their current strategies. In the context of this work, I will attempt to analyze their plans and propositions.
Core Capabilities
The core capabilities offered by the business include providing customers with fresh and diverse range of foods. The options are suitable for different kinds of consumer and can be further customized by the buyer. Their sourcing strategy allows them to support local businesses while providing healthy alternatives to traditional food services.
Partners
There is no section that covers the company’s partnerships or beneficial alliances, which is somewhat concerning. It has been noted that working with others can be extremely beneficial to development of new businesses and their ability to secure a place in the local market (The Importance of Strategic Partnerships in Business 2018). To better adapt to the new market and have the ability to employ expertise of others, forming partnerships is crucial. Cooperation also would allow the company to know its competition in more details.
Value Proposition
Their value is mainly derived from their unique professional niche and an ability to provide varied food options to their client base. Other restaurants do not focus on vegan, vegetarian and meat-eating options at the same time, which separates Fresh Fusion from the competition. As stated in their competition overview, no other local business targets the same markets as them or provides a similar range of options. Their service model is also unique, as it allows the business to give the customers more freedom of choice.
Target Groups
The main target market are mothers, as they make up the majority of purchasing decisions in the household, and have a tendency to choose healthy options. Students are another area of interest, as there are 4 colleges near the area of the business, which makes selling to young people more profitable. While the prices are steep for this kind of audience, FreshFusion hopes to attract more interest through its quality. Health-conscious people are the third point of consideration, making up a large portion of potential visitors. Due to the nature of food presented by the company, their interest is likely to be high, as there is currently no other major business to satisfy their needs.
Distribution Channels
Their only distribution channel at the moment are direct sales that occur when people visit the restaurant, which hinders the business ability to expand and develop. Currently, a method of delivery is being worked on, but the company needs more funding to develop a mobile app for such purposes. Their goal is to implement the strategy in the near future.
Costs and Revenue
The profit-loss and costs graphics presented by the company outline their gradual growth in the span of three years. While the initial investments into marketing, sales, and various other expenses have not allowed them to earn a profit, FreshFusion has subsequently been able to stabilize its work model. The cost of their sales has been increasing, as well as the total sales number for each year. The net profit for year 2 and 3 is stable, regardless of changes in expenses.
Goal of the Business and their achievement
The business aimed to present its development and growth so far with the goal of attracting potential allies and investor. The cooperation of such will allow FreshFusion to develop and expand the business beyond the local area, and deliver value to a broader customer base. Demonstrating their unique approach in their area, the kind of products they deliver to customers and the solid stream of profit the company gains even without the help of many delivery channels makes the business to be ambitious and worth further investment.
References
The Importance of Strategic Partnerships in Business. (2018). Web.