A brochure is an informational piece where people seeking information can learn about an organization or event. A brochure is a unique, informative piece used to market an agency or non-profit organization (Rydzik et al., 2021). It is designed to meet the various needs of the public seeking information about the program. The brochure has expanded from just a static, one-sided piece of paper to a more visual, appealing piece of paper. A brochure includes graphics that aid visual appeals, such as pictures and diagrams. The brochure is usually set up in sections or parts that include an overview, goals and objectives, and information about funding sources and eligibility.
Key Sections or Parts
The Key sections of the brochure are the program description, goals and objectives, and funding sources and eligibility. The first section of the booklet is where the program description is included. The description explains what the agency does and why it should be trusted. This section gives an overview of the program and a short history of the agency. If a budget plan is included in the description section, it will be noted at the end of the summary or where it fits within the overall budget sections (Rydzik et al., 2021). The second part of the brochure (goals and objectives) describes what needs to be accomplished for each goal and purpose. This portion can contain information about how long it takes to achieve each goal and how to benefit from each goal or objective. In this section, the number of programs that support the purpose and intent is also included.
The next portion of the brochure (funding sources and eligibility) explains how funding is secured. This section lists funding sources and eligibility for each source. Rules on applying for each source should be included, such as qualifications for applicants or information about application requirements (Shukla et al., 2022). Eligibility will include a description of who is eligible to participate in the program and who belongs to particular groups within the program (such as the target population). The requirements will include what needs to be accomplished by an applicant to be accepted into the program. The last section of the brochure explains the benefits of the organization concerning its goals and objectives. This section should detail how a program benefits the community and how programs help those who participate in them.
Uses Or Functions
A brochure can be used to market an agency as a fundraising tool. Usually, a brochure would be used in conjunction with a mailing piece to market the grant. This is because so few people want to donate money directly to an organization (Shukla et al., 2022). However, they are usually convinced to donate through their recipient agency since they will see the benefit. The brochure can also be used as a supplement or tool for organizations that are interested in applying for funding from non-profit granting agencies that have an interest in providing funding for an agency’s programs and services.
An organization would submit a brochure to a non-profit granting agency to help them better understand the agency and its purpose and agenda. The other reason is to help the non-profit granting agency understand how these programs and services will help those in need. Any organization needs to create an effective marketing tool for their organization (Shukla et al., 2022). An individual could say that a brochure is one tool used for marketing an agency or non-profit organization through written pieces of paper. This paper provides prospective donors with information about the organization’s programs and services while educating them about where they can donate. Non-profit organizations see their funding sources as a way to create new and improved programs because this would ensure that the community’s needs at large will be met.
How I Would Use Mine
I would use brochures for marketing my agency, the college dreams, by letting the community and prospective donors know about the agency. I would include how we can help young people and their families with our various grant programs. Some of these services include private scholarships, work-study, community service employment, and our program that helps students in their last year of high school earn their degree by taking classes during the summer. Through the brochures, I want to ensure that I give my audience enough details about my organization. However, at the same time, I do not want to bore them with too much information, so I think it would be a good idea to use a slide show presentation with some music in the background for all of my presentations. This will effectively market my agency, and I feel it will get the community and donors interested.
When it comes to a brochure, I feel that graphics are important because they help relay your organization’s message by visualizing the programs or services you have to offer. Graphics can show how much money is being spent or saved by implementing a program or service. Also, graphs or charts can show the growth of programs over time and how many people have benefited from a particular service (Shukla et al., 2022). Graphics are used in brochures when it comes to organizing information. Graphics will also be helpful when you want people to remember specific details about your organization because visuals help you do so.
References
Rydzik, A., Agapito, D., & Lenton, C. (2021). Visibility, power and exclusion: The (un) shifting constructions of normativity in wedding tourism brochures. Annals of Tourism Research, 86, 103090.
Shukla, N., Vaid, A., Katikeri, R., Keeriyadath, S., & Raja, M. (2022, June). Dimsum: Distributed and multilingual summarization of financial narratives. In Proceedings of the 4th Financial Narrative Processing Workshop@ LREC2022 (pp. 65-72).
Appendix
Brochure for the Agency, College Dreams
Overview of the agency college dreams
College dreams is a program that helps low-income families prepare and apply for college by increasing their access to financial aid, such as loans and grants (college dreams). College dreams is a non-profit organization based in San Francisco. The program integrates high school counselors and community organizations to prepare the Filipino community to succeed in college applications. This is because Filipino students tend to be behind in their application process compared to other ethnic groups (college dreams).
Goals
The program aims to get students from low-income families ready for college. College dreams help students apply for college and financial aid by providing workshops and counseling for students. The program also teaches students about the stages of applying for financial assistance and how to get into college, all while helping them write an essay to help them win a scholarship (college dreams).
This objective is achieved through workshops, counseling, and community awareness. Workshops educate college hopefuls on different aspects of applying for a scholarship, including workshops on writing essays, filling out FAFSA applications, and going through financial literacy (college dreams).
Eligibility For the Program
Individuals are eligible for the program if they are part of the Filipino community. The Filipino community is based on language and cultural traits. Language is used to identify who belongs in the group and who does not. Cultural characteristics are also used to define what group of people belong in the group (college dreams).
Funding sources for the program
The program is funded by grants from different organizations, including foundations and universities (college dreams). They also receive funding from various organizations. The organization has received small grants from other foundations, including some local San Francisco non-profits, and grants that come directly from universities like UC Berkeley (college dreams).
Budget
- 19,904.00, Education and Training
- 5,000.00, Project management/Supervision
- 15,368.00, Salaries and wages (includes overtime)
- 4,500.00, Travel expenses
- 2,250.00, Contractual services
- 3,340.00, Rent and maintenance (includes utility)
- 6,500.00, Professional Fees
- 4,000.00, Travel expenses
- 824.00, Contractual services
- 3,600.00, Contractual services (includes overtime)
- 932.00 Flights and related expenses to tuition fairs and workshops across the country (college dreams).