Introduction
Marketing mix modeling is one of the most crucial components in the marketing process. It would come in with various strategies combined to ensure that the final product in question meets the typical desires of the customers on the ground. The organization aims to reach the intended market segments to sell its products with the highest precision and accuracy possible (Choudhury, 2020). This will only be engaged if all the individual components have been brought on board while leaving no stone unturned. Specifically, the feedback received ion t5eh marketing plan developed for the organization indicates that the issue of customer engagement and the focus on consumer culture must be prioritized. Thus, the concept should engage the best business enterprise infrastructures that embrace technology, social media tools and related techniques, effective communication systems, and other mechanisms. Specifically, the pricing and distribution strategy will be based on the competitive framework, and the sales promotion and personal selling plan will involve active customer communication. A competitive analysis indicates that the market is rife with potential rivals; therefore, promotion via social media as the fastest way of attracting customers must be used. Furthermore, social responsibility must be represented as the company’s core strategy manifested as the promotion of green economy. Finally, the marketing mix model for Babies Childcare and Parent Resource Center Company ensures that the best follow-up mechanisms have been engaged from time to time. Therefore, it is possible to gather feedback from the market segments that have been documented in the company to ensure that the highest level of retention possible has been achieved.
Pricing and Distribution Strategy
A pricing strategy and a proper approach to distribution are vital parts of a successful marketing campaign. Specifically, it is vital for a company to balance between the excessively high pricing framework and the one that cheapens its products. Likewise, a proper distribution framework allows maintaining brand recognition. A series of pricing strategies would be employed in the marketing mix model to ensure customers can easily access the product
Pricing Strategy
The basic model employed to price the products and services that would be provided in the company is economies of scale. The company should ensure that the best products and services in the market system are offered at the least possible prices. The pricing strategy in question would be employed for several reasons. First, customers will be attracted to the most nominal prices provided in the market (Choudhury, 2020). For this reason, they will attempt to reach out and have a broad experience of how the said products would impact once they have been tested. With quality, it is possible to retain them; referrals would come in to ensure that new customers are attracted and retained to the best level possible. The final concept of the pricing model would ensure that competition has been gained and sustained for the longest time possible to sustain the industry’s marketing operations.
The use of coupons on all the company’s products and services is compelling. It offers one of the best tools to ensure that customers have been retained and that the sales trajectory maintains an upward scale. The company would make an effort to budget for these coupons to ensure that customers have an easy time accessing redeemable points in the business. The points would be easily redeemed from time to time and used to shop for products and services in the company. To support the program, the company can also devise the best mechanisms to offer discounts on products during special occasions such as holidays (Choudhury, 2020). The discounts in question work together with the concept of economies of scale. Regardless of the amount spent at the time, the company would quickly recover based on the number of customers that would have been retained, as well as the newly attracted ones. It works as the best strategy to cement the foundation of the business and offers a long-term solution for the sustainability of the business operations.
Distribution Strategy
Discuss how customers will buy. Are you using direct or indirect channels?
For customers to purchase the products offered by the company, a digital framework will be designed. Specifically, buyers will be able to purchase products and order their delivery via an online form. Given the limited range of resources that the company currently has, selective distribution will be used as the framework for promoting the products. However, as the company expands, a transfer to the extensive distribution approach will be made.
The main logistics processes and the core of the supply chain will be located online. The described choice aligns with the core goals and characteristics of the organization, as well as the specifics of its product. Moreover, the current trend toward transferring main business processes and tasks into the digital context dictate the need to explore the specified setting more thoroughly. Admittedly the delivery process and the transportation tasks within the supply chain will have to be carried out as a physical, offline process. However, the core issues, including communication, task management, and task progress tracking, will be conducted digitally.
Integrated Marketing Communications
In order to start fruitful discourse involving the target audiences and invite them to participate in the dialogue actively and appropriate message representing the organization must be crafted. For this purpose, a message strategy aligning with the organization’s values and philosophy is required. For the target organization to succeed, the emphasis on fail values and the related concepts must be placed..
Message Strategy
The context of the message would be coined around the young parent babysitting a child. The business appreciates that this is the leading market segment that must address its issues to achieve the best result possible. The development of the message would then ensure that the segment in question understands in detail the contents of the marketing scheme (Critical appraisal of prevailing marketing mix: Applies particularly to the digital marketing metaphor, 2020). For this reason, the salutations in order mainly consider the young mothers who, in most cases, are in charge of small children at a tender age. The message would also be sent in a sequence of patterns to ensure that customers are updated from time to time on new products and services on the ground.
Media Strategy
The use of social media is an influential tool for running the marketing of the products and services in the company. In this case, the most common forms of media employed in the system include Facebook and Twitter. A running estimate indicates that more than 70% of the market segment in question operates a series of two forms of social media (Critical appraisal of prevailing marketing mix: Applies particularly to the digital marketing metaphor, 2020). Therefore, they would be actively deployed to develop market trends and keep traffic off the segment traffic. The same forms of social media would also be employed to generate positive and negative feedback and initiate the best mechanisms to increase customer experience.
Public Relations, Sales Promotion, and Personal Selling Plan
For a company promoting babysitting services, the public relation framework will have to be based on the active sue of social media as the means of reaching out to parents as the target demographic. In turn, sales promotion will be based on the idea of creating a safe and intellectually stimulating environment for young children. Finally, the personal selling plan will involve direct interactions with buyers via digital tools such as Zoom.
Sales Promotion Plan
In order to improve the outcome of sales, there needs to be the development of several strategies. First, the sales trajectory would be traced from time to time in order to zero down to the market segments that make the most influence in terms of profit (Renugadevi, 2021). Once the segment in question has been determined, the business would set a precise balance to ensure that the products and services aligned to it are stocked in the highest amount. Additionally, loyalty programs will be utilized to keep customers invested. While doing this, they will ensure that the smaller segments are not overseen and that all the customers in question have equal satisfaction.
Personal Selling Plan
Personal selling is also known as face-to-face selling; as the seller tries to convince a buyer to buy a certain product. This type of selling is a kind of promotional technique where the salesperson utilizes their skills and abilities in a bid to make a sale. For the baby day care business, the personal selling plan would be developed from two internal strategies. First, the company would develop merchandise with its brand (Renugadevi, 2021). Such merchandise may come from clothing and other related pieces of wear provided to customers and the internal workforce. As they move around, other customers would have the opportunity to read and research the company. Telemarketing and live chats will be utilized to maintain contact with customers and create an atmosphere of trust and collaboration. Other strategies involve bringing on board a team of marketing agents on a commission basis to ensure that they have sold the brand in various inaccessible areas.
Online and Direct Marketing Plan
Digital Marketing
Digital marketing of the top products and services of Babies Childcare and Parent Resource Center Company will employ automated systems to increase reach out to the customers. Customers can access the sites and engage with the Chabot system, which has been well-customized to address all the pressing issues from time to time (Renugadevi, 2021).Social media will also be utilized to increase the company’s visibility and the availability of its services. Furthermore, the use of social network platforms will allow for a direct dialogue with customers, thus, ensuring a unique experience.
Advertising
Additional forms of media include traditional methods of advertisement. Besides the digital tools, it would be necessary to employ print media to sell the company’s products and services (Tuten & Hanlon, 2022). This engagement appreciates that not all customers understand all the forms of digital tools needed to understand the content being passed across fully. Using traditional print media is an added advantage to digital marketing. It ensures that all segments, regardless of how less they are in numbers, have been captured to the best level possible. Print media advertising also enhances the reputation and relationship building with the business. The Pay Per Click model will be introduced so that the company’s visibility in search engines and social networks could increase.
Search Engine Optimization
The SEO option is one of the most crucial components that would be engaged on the company’s marketing platform. In this case, Babies Childcare and Parent Resource Center Company will come in to ensure that their website ranking has the best value for other players who sell the same products and services (Tuten & Hanlon, 2022). The company would come in with working strategies from time to time to ensure they have a better chance to gain and sustain a competitive advantage for the longest time possible. For this reason, the website would be constantly checked, configured, and optimized to ensure it displays the best visibility and navigation to all site visitors.
Direct Marketing
Add your plan to use direct marketing to communicate the value of your business to your targeted customers.
Social Responsibility Plan
Direct marketing is a promotional strategy that involves giving your target audience information about your business, product, or service directly, without the aid of a middleman. This strategy can be strategized as one of the most challenging but engaging forms of a marketing mix system. From time to time, the marketing team will have to set up special appointments with corporations and engage in selling the products in question (Tuten & Hanlon, 2022). From the engagement, they will have an equal opportunity to learn about the challenges and the public image they portray to the customers on the ground. This information would be gathered through open forums and focus groups that easily capture the specific ideas of the customers on the ground. Thus, the organization will contribute to the community by supporting parents with young children and offering them an opportunity to manage their time and maintain work-life balance more effectively.
Conclusion
The introduction of daycare services to the target community is instrumental in supporting its members’ ability to maintain work-life balance, which is why the specified option is likely to become highly popular. Therefore, the organization in question will have to utilize the available social media tools to advertise the service in question and attract customers’ attention. With the focus on community needs and a unique approach to meeting them, the entrepreneurship in question will succeed within relatively short time.
Sources
Choudhury, R. G. (2020). Marketing mix and customer loyalty in services marketing. Services Marketing Issues in Emerging Economies, 167-177. Web.
Critical appraisal of prevailing marketing mix: Applies particularly to the digital marketing metaphor. (2020). Journal of Marketing and Consumer Research. Web.
Renugadevi, S. (2021). A report on advertisement and marketing strategies adopted by mobile company with literature review. Journal of Advanced Research in Quality Control & Management, 06(01), 1-3. Web.
Tuten, T. L., & Hanlon, A. (2022). Introduction to social media marketing. The SAGE Handbook of Social Media Marketing, 3-13.