The demand to maintain efficiency in a competitive world signifies that no company can exist without developing creative processes, which is a tough chore. Moreover, coronavirus disease has driven global change in the consulting industry, contributing to complexity. Kamning conducted a thorough study of this topic in his research Exploring the impact of the COVID-19 pandemic on approaches to innovation in the consulting industry: a grounded theory pilot study. The article aims to analyze the correlation between the pandemic and innovation approaches transformations.
The first part of the paper is devoted to digital re-innovation, which has become the primary reason and, simultaneously, the opportunity for creating a sustainable competitive advantage. The author operated a grounded theory method based on an iterative accumulation and analysis of the opinions of consulting professionals. The central theme of the study was the Job-To-Be-Done strategy that, in addition to its link to all other topics, is the primary driver of the processes of generating and exploiting new ideas. Kamning argues that pandemic has provoked global transitions in the environment, which hampered the development of concepts. He uses collected data to discover resolutions to these concerns and complete the article’s goal.
The results revealed that increased responsiveness of organizational leaders, corporate support, and team adaptation are the keys to leveraging dynamic capabilities. Innovation strategists, business supervisors, and policymakers can perform jointly to implement new and flexible work environments that integrate social and economic gains. Moreover, according to surveys of consulting professionals, the author discovered that the Job-To-Be-Done strategy enables the innovation of long-term adaptable service offerings and effective customer service. Therefore, the foremost benefit of the article is that it revealed unique patterns in how consulting firms that have endured the COVID-19 pandemic identify and exploit creative opportunities. Moreover, the author reaffirmed that an innovation strategy must develop and acclimate to altering market conditions to be prosperous.
Reference
Kamning, D. L. (2021). Exploring the impact of the COVID-19 pandemic on approaches to innovation in the consulting industry: a grounded theory pilot study. Innovation & Management Review, 18, 1-17.