The transfer to the realm of the digital market has led to significant changes in how most companies function in the modern economic environment. Although the transition has taken place smoothly for most organizations, the necessity to develop additional features that would help to attract the attention of users has been quite difficult for a range of firms. Specifically, the necessity to maintain communication with customers and receive detailed feedback has been a challenge, which many companies have chosen to resolve with the introduction of web services and applications. Amazon was one of the pioneers in the specified domain, blazing the trail for the rest of the companies; however, even with its groundbreaking approach, the organization has had to face several hurdles in the development of its digital economic platform.
Amazon Web Services has been established as the tool for managing Big Data for companies that have been building an online presence and expanding their digital supply chain. According to the official description provided at the Amazon website, the specified service helps to “quickly and easily deploy your cloud infrastructure, and simplifies the on-demand provisioning of commonly used pre-defined cloud stacks” (“AWS managed services features,” 2020).
Although the specified definition provides a rather superficial overview of what Amazon Web Services has to offer as a digital tool, it creates a general perspective of the opportunities that the specified service provides. Namely, the options for managing the data flow and navigating it to build forecasts and future strategies represent the core advantage of Amazon Web Services. Despite the comparatively old infrastructure, the service remains popular, which is why introducing innovation-driven philosophy as the basis for its improvement ought to be considered as an important adjustment. Thus, the company will be able to target a wider range of customers and attract new audiences.
Characteristics of the Users of the System
To understand the Amazon Web Service system even better and define its true value, one needs to look closer at the types of customers that purchase the service. The results of the analysis will inform not only the strategies that can be used to improve the framework but also the problems that it may develop. The current clientele of Amazon Web Services is rater impressive, with the corporate giants such as Netflix, LinkedIn, Facebook, and Twitch topping the charts (Leung, Spyker, & Bozarth, 2018).
However, apart from the specified organizations, there are also more than 1,000,000 customers enjoying the services, as the official report provided by the organization claims (Leung et al., 2018). The specified number is beyond impressive, and the fact that it has only been growing shows that the Amazon web Services has a huge potential.
A typical customer profile of a user of Amazon Web Services includes the characteristics such as loyalty and commitment as the foundational qualities. The specified aspect of the user profile is crucial for Amazon since it shows that the company has managed to gain not only buyers’ attention but also their trust (Leung et al., 2018). Consequently, it will be reasonable to deduce that customers value primarily the company’s service quality and the approach that it has been using to communicate with its target audience.
The focus on usability and the willingness to integrate effective technology into their framework is another important characteristic of the company’s customers. The organizations using Amazon Web Services focus primarily on innovative solutions to the issues such as online security, management of digital data, and storage of information. Therefore, it is crucial for Amazon Web Services to continue incorporating both incremental and disruptive innovations into its function in order to stay relevant.
The specified decision allows companies to implement the strategies that increase the efficacy of handling information and lead to better quality management, as well as their customers’ experience (Wayne, 2018). Thus, the companies that use Amazon Web Services can also prioritize innovativeness and the application of useful data management tools.
Features and Usage of the System
The system that Amazon has provided is admittedly a new one, which means that it requires further testing, yet the improvements that it has produced for the organizations that have been using it so far are very impressive. The main features of the Amazon web Service include the opportunities for provisioning, controlling, and managing information on the community level (Madhyastha et al., 2017).
Considering the specified features closer, one will figure out that they offer a more straightforward way of operating cloud services. Specifically, the options for using pre-defined cloud stacks, which simplify the process of arranging information., make the use of Amazon web Services much easier. In addition, the specified feature helps to enhance the efficacy of the digital infrastructure, allowing organizations that use Amazon Web Services to update their catalogues accordingly and control the changes within them closely.
The described feature also leads to the introduction of another important one, namely, the enhancement of security. As emphasized above, the prioritization of customers’ data security was what made the popularity of Amazon Web Services to skyrocket, attracting the corporate giants such as Netflix and Facebook (“AWS managed services features,” 2020).
Therefore, the improvement in the management of information and especially the creation of the system that allows keeping it intact and safe from hacking is critical to Amazon Web Services’ success. The ample options for monitoring the changes within the organizations that use Amazon Web Services is another crucial advantage that the specified product has as its essential asset. Finally, the availability and access are among the characteristics that make Amazon web Services particularly appealing to most modern organizations.
Naturally, the product under discussion is not devoid of flaws. Although the system has been tested amply and has been established quite well in the global market, it has an issue that is presently a single yet very noticeable problem. Namely, having been developed as a very early response to the increase in demand for online tools, the Amazon Web Services is an effective yet rather old system that may not be quite as responsive to the innovative design and approach of its customers as it should be.
The specified characteristic of the service suggests that Amazon should adopt an innovation-driven approach toward handling its web services. Specifically, the tool in question needs to be upgraded so that it could align with the current demands of the target market and meet the needs of its target clientele in the most effective manner.
Impact of the System
Amazon Web Services has proven to be a hugely positive tool in the long run, mainly due to the opportunities that it has provided for the company to allocate its information resources and manage data flow successfully. Since the service has a well-established history, it has already produced quite an impact on the global digital market, contributing to the rapid rise in the popularity of multiple organizations, such as Netflix. Furthermore, Amazon Web Services has managed to maintain the efficacy of the functioning of data aggregation sites such as Facebook, at the same time maintaining the security of users’ personal information consistently high.
Moreover, the introduction of the Amazon Web Services as a tool for other organizations to use has contributed to the expansion of the economic ties between Amazon and other participants of the global economic field. Namely, major players such as Netflix, Twitch, LinkedIn, and Facebook have become the key consumers of the services, thus enriching Amazon and also enhancing the development of their own economic potential (Wayne, 2018). As a result, it would not be a stretch to claim that the service in question has led to the rise in performance rates and economic opportunities of a range of organizations operating globally.
The service has made it possible for multiple organization to update their supply chains and enhance the process of data management, particularly, its storage and transfer.
In addition, the system has reinforced the existing security framework, allowing for an even greater extent of user protection. Thus, Amazon has pushed the envelope in terms of security management in the online context, addressing the present agenda of online data safety for numerous users (Madhyastha et al., 2017). Following the example set by Amazon Web Services, other organizations may also establish reinforced safety measures as a way to safeguard their customers against the threat of personal data theft and security breach.
Finally, the system in question has affected the cost efficiency of the related services and frameworks. There is no secret that the transfer to the digital setting has cost companies across the globe substantial money, which explains a rise in prices for products and services online. Moreover, given the recent disruptions in the economic system caused by the epidemics, the challenges of remaining sustainable and efficient have been nearly impossible for online businesses to meet. Therefore, the issue of cost has always been problematic for most digital organizations (Wayne, 2018). Amazon Web services, in turn, have shown that, with enough ingenuity and innovativeness, as well as an elaborately planned supply chain network, an organization can reduce expenses significantly and introduce a cost-efficient strategy into its digital operations (Madhyastha et al., 2017). Therefore, the overall impact that Amazon Web Services has produced is quite ample.
Conclusion
Having established a clear and unambiguous presence in the global digital market, Amazon Web Services can be considered a prime example of how the digitalization of a company’s processes should take place. The transition from the traditional to the digital setting has been carried out as seamlessly as possible. The service in question has shown to be quite productive, especially in regard to the management of data. The specified tool has had a tremendous impact on the management of data within the company, particularly, the information that has allowed Amazon to make financial forecasts and provide its customers with the necessary feedback.
However, Amazon may need to reconfigure its current web services since the system is quite old and, therefore, may be inconsistent with some of the frameworks utilized by Amazon’s customers. Specifically, the strategies for quality management need improvement and the incorporation of an approach based on innovation. It could be suggested that, apart from the principles of incremental improvement, Amazon should also embrace the power of disruptive innovations and test them as possible solutions to the issues that may emerge in the digital context. Thus, the company will be able to retain relevance with its Amazon web Services and appeal to new buyers, as well as retain the loyalty of the old ones.
References
AWS managed services features. (2020). Web.
Leung, A., Spyker, A., & Bozarth, T. (2018). Titus: introducing containers to the Netflix cloud. Communications of the ACM, 61(2), 38-45.
Madhyastha, T. M., Koh, N., Day, T. K., Hernández-Fernández, M., Kelley, A., Peterson, D. J.,… Grabowski, T. J. (2017). Running neuroimaging applications on amazon web services: how, when, and at what cost? Frontiers in Neuroinformatics, 11, 63.
Wayne, M. L. (2018). Netflix, Amazon, and branded television content in subscription video on-demand portals. Media, Culture & Society, 40(5), 725-741.