The intentional method of managing individuals in a business or organization effectively and efficiently so that they contribute to their organization’s ability to compete favorably is known as human resource management. It is made to optimize worker performance in support of a company’s strategic goals. Employee engagement, as a part of human resource management and organizational behavior, can substantially help firms increase their internal and external performance results due to the positive impact it has on the workforce and supervisors.
In the endeavor to comprehend and define, both subjectively and statistically, the essence of the interaction between a company and its workers, which is employee engagement, is a vital notion. The degree of the staff’s psychological and emotional commitment to their job, their colleagues, and their employer is known as employee engagement. Employees who are engaged feel energized and productively connected to their workplace activities and consider they are capable of handling the responsibilities of their position (Sun & Bunchapattanasakda, 2019). Organizations initially assess job satisfaction before proceeding to work with employee engagement, and currently, an increasing number of businesses are concentrating on employee net promoter score, or eNPS (Yaneva, 2018). The purpose of this characteristic is to highlight not exclusively the firm’s goods or services but also the organization as an employer and recruiter (Yaneva, 2018). Employers can monitor employee engagement and evaluate the results of their personnel and culture efforts with the aid of the efficient and simple-to-implement eNPS score system.
All companies need successful employee engagement initiatives since they improve work environments, lower personnel turnover, boost productivity, foster better working relationships with clients, and boost bottom lines. Employee engagement is approximately three times more strongly correlated with financial results, which include sales growth, overall profitability, returns on equity, and operational income (Chanana, 2021). It further explains that greater levels of employee involvement lead to enhanced health and well-being as well as decreased absenteeism and work overload (Chanana, 2021). Additional studies demonstrate that employee engagement affects a firm’s bottom line and is directly correlated to corporate strategy and performance (Chanana, 2021). If a company fosters a solid corporate culture where workers feel valued and encouraged by the company, employee engagement leads to business benefits including cost reductions in money and time. Individuals that are emotionally attached to their work and company are more productive and employees who are engaged can have complete faith in the company’s executives. As a result, motivated personnel are more devoted to their jobs and the firm as a whole.
Worker engagement is influenced by a variety of elements and drivers that differ from company to company and from individual to individual. Along with major shifts in management, organizational behavior, culture, or outside forces, drivers additionally evolve through time (Raza & Nadeem, 2018). As per scholars and scientific authors, the three primary factors that influence employee engagement are decision-making, interaction, and productivity-related rewards (Raza & Nadeem, 2018). The definition of inclusion in decision-making refers to a worker’s involvement and autonomy in problem-solving techniques and decision-making related to their employment (Raza & Nadeem, 2018). Rewarding employees based on performance is a method for ensuring they are engaged and perform according to the initial expectations (Raza & Nadeem, 2018). Employee engagement is increased by efficiently articulating the manager’s plan and by using internal communication to give the staff a transition plan of the company’s values. Moreover, it is possible to mention workload, which is the volume of job tasks and duties, and organizational fit, which represents work-related values, as other essential drivers of employee engagement.
Recruiting and maintaining valuable staff members has evolved into one of the key ways to get a competitive edge over various competitors in the chaotic world of modern industry. Organizational performance depends critically on talent retention and workforce engagement. Businesses should place a high value on developing employee commitment and work engagement since it will enable them to meet the demands of their external consumers in a competitive and continuously changing business environment. This presumption is one of the core tenets of the employer branding idea, which extends the marketing approach to the dynamic between management and employees (Staniec & Kalińska-Kula, 2021).
Recognizing and meeting employee demands is at the core of operations in the field of inside employer branding (Staniec & Kalińska-Kula, 2021). Employer branding efforts influence existing employees’ performance, commitment, and engagement with the firm while also affecting the firm’s image and corporate culture. Inside employer branding methods should be used to foster a culture where workers have the chance to grow and learn, and where their contributions to the company are valued.
The involvement endpoint, which is a questionnaire topic that captures the attitudes or actions of an engaged worker, must be identified in order to quantify employee engagement. Prosecutable survey questions called engagement drivers are used to gauge how engaged employees are. What factors have the largest influence on a business is determined via a driver’s examination. The concept of employee engagement has been the subject of many convergent and contradictory viewpoints from academics and practitioners, which has prompted the creation of several assessment tools with different variable sets (Shrotryia & Dhanda, 2019). By assessing what is intended to evaluate and express the theoretical notion rather than another phenomenon, an evaluation tool is said to be valid (Shrotryia & Dhanda, 2019). Since material validity is a need for other types of validity, it needs to be evaluated first when creating an assessment tool.
Whatever their position, employees must determine the objectives so they may feel inspired and understand that the work they do each day is not wasted and advances them toward their aims. Staff can easily create lower standards for themselves if management teams do not set any. It is feasible to emphasize the value of positive affectivity for involvement and advocate for personality-based hiring as a practical strategy for businesses to develop highly engaged workforces (Young et al., 2018). Supervisors make the error of assuming that everyone can be treated equally. Leaders’ engaging with employees one-on-one is the response in this situation since unspoken significant issues lead to unproductive, disagreeable, and ultimately poisonous workplaces.
To summarize, employee engagement is the level of a staff member’s psychological and emotional dedication to their company, their coworkers, and their job. Employees who are engaged believe they are capable of fulfilling the obligations of their position and feel invigorated and constructively linked to their professional activities. Employees who are engaged can have total trust in the firm’s management. People who are emotionally connected to their work and organization are more productive. To promote a culture where employees have the opportunity to grow and learn and where their contributions to the firm are recognized, internal employer branding techniques should be implemented.
Chanana, N. (2021). Employee engagement practices during COVID‐19 lockdown. Journal of Public Affairs, 21(4), e2508. Web.
Raza, M., & Nadeem, S. (2018). Drivers of employee engagement and their impact on job satisfaction and turnover intentions. Journal of Managerial Sciences, 12(2). Web.
Shrotryia, V. K., & Dhanda, U. (2019). Content validity of assessment instrument for employee engagement. Sage Open, 9(1), 2158244018821751. Web.
Staniec, I., & Kalińska-Kula, M. (2021). Internal employer branding as a way to improve employee engagement. Problems and Perspectives in Management, 19(3), 33. Web.
Sun, L., & Bunchapattanasakda, C. (2019). Employee engagement: A literature review. International Journal of Human Resource Studies, 9(1), 63-80. Web.
Yaneva, M. (2018). Employee satisfaction vs. employee engagement vs. employee NPS. European Journal of Economics and Business Studies, 4(1), 221-227. Web.
Young, H. R., Glerum, D. R., Wang, W., & Joseph, D. L. (2018). Who are the most engaged at work? A meta‐analysis of personality and employee engagement. Journal of Organizational Behavior, 39(10), 1330-1346. Web.