To succeed in the fast-food industry, Burger King’s employees have to identify their customers and meet their basic needs and interests. The company does not restrict people’s access to its services, which means that people of all ages, genders, and races are free to visit the restaurant and buy food or drinks they like. The major characteristics of customers are the interest in safe and tasty food that Burger King offers and the desire to mix products and enjoy new flavors. The current breakfast strategy will be interesting to individuals who wake up early and want to fuel up before a heavy day. The previous step of introducing the Eggnormous Burrito was not successful because of the increased number of calories and size (Kline, 2022). New toasted breakfast sandwiches are convenient and tasty to be taken early in the morning. Other Burger King strategies include attention to innovations, the development of new breakfast lines, the introduction of different types of sandwiches, and technological advancement to enhance its marketing strategy. The success of the chosen organization depends on how well the staff examines the industry and predicts competitors.
Customers:
- All ages, genders, and races.
- Interests in safe and tasty food.
- Preferences to wake up early and eat outside their homes.
- Desire to try a mix of products.
Strategy:
- Attention to innovation.
- Breakfast staple.
- Variety of sandwiches.
- Technological advancement.
- Competition analysis.
Reference
Kline, D. (2022). Burger King breakfast: Sandwich aims to unseat McDonald’s, Wendy’s. The Street.